Color palette Color is the most fundamental yet most powerful tool in creating or expressing a mood or feeling, and it plays an important role in representing the Intel brand. Color used simply and with balance can communicate clarity, consistency, and modern sophistication. We want our color system to reflect a bold, dynamic, multi-dimensional Intel. We defined a new “Intel blue” as our core color, which embraces and represents Intel values and philosophy, as well as making it immediately distinguishable. Along with the Intel blue, is highly recommended to use plain white when creating a duo-tone graphic element. Grey could be a good alternative to black or white when creating body text.
36 • The Intel Brand Elements
PANTONE RGB CODE VALUES
Intel blue
Pure white
Pantone 285C
No Pantone
R: 0 G: 125 B: 196
R: 255 G: 255 B: 255
C: 89 M: 43 Y: 0 K: 0
C: 0 M: 0 Y: 0 K: 0
#007DC3
#FFFFFF
Pantone: Cool grey C11 R: 113 G: 112 B: 115
C: 0 #71 M: 2 70 Y: 0 73 K: 68
Our color palette is enriched by these secondary colors which will help our communication reach its intended target, mantaining the Intel tone of voice. We provide you three ulterior tones of blue, to be used in plain tint or into linear gradient fills. Gradient fills might come in handy when using graphic elements like icons or bounding boxes. There shouldn’t be used lighter nor darker shades of blue as the ones provided in this color palette. The other colors are totally synergic with our Die’namic Signature and, added to our blues, will make our communication smarter, giving it vibrance and enthusiasm. Use them to create additional graphic elements, but remember that blue has to be the dominating color.
CMYK WEB VALUES VALUES
298 C
R: 19 G: 181 B: 234
660 C
R: 2 C: 90 M: 57 #026 G: 108 CB6 Y: 0 K: 0 B: 182
534 C
R: 23 C: 100 M: 80 #174 G: 74 Y: 30 K: 5 A7C B: 124
Yellow 102 C
C: 69 M: 7 Y: 0 K: 0
#13B 5EA
R: 255 C: 0 M: 4 #FFE G: 232 Y: 100 K: 0 800 B: 0
130 C
R: 253 C: 0 M: 30 #FDB G: 185 Y: 100 K: 0 913 B: 19
1788 C
R: 240 G: 81 B: 51
C: 0 M: 84 Y: 88 K: 0
375 C
R: 160 G: 207 B: 103
C: 41 M: 0 #A0C Y: 78 K: 0 F67
362 C
R: 73 C: 70 M: 0 #49A G: 169 Y: 100 K: 9 942 B: 66
#F05 133
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