Chapter 6 - Globalization and multiculturalism

THE MASS MEDIA LAB KEY CONCEPTS-

GLOBALIZATION

The Mass Media Lab - Elective course - Key concepts - Globalization

WHAT IS GLOBALIZATION?

The Mass Media Lab - Elective course - Key concepts - Globalization

WHAT IS GLOBALIZATION?

 It is the act of globalizing, or the extension to other parts of

the world.  It denotes worldwide integration.

The Mass Media Lab - Elective course - Key concepts - Globalization

GLOBALIZATION IN MEDIA  Refers to using Facebook, Twitter, blogs, email, wikis,

playing games online, watching The Gossip Girl all over the world, reading newspapers online etc.

The Mass Media Lab - Elective course - Key concepts - Globalization

CASE STUDY 1. Articles Read the following article. It was written in 2005 when a

shopping centre in Britain decided to ban people from wearing hooded tops. Source: The Free Library, from The Mirror, 13 May 2005, article by VANESSA ALLEN and BOB ROBERTS http://www.thefreelibrary.com/Reclaim+Our+Streets%3a+HO

ODIES+and+BADDIES%3b+Yobs+and+petty+criminals...a0132404790

The Mass Media Lab - Elective course - Key concepts - Globalzation

THEY are the uniform of thugs and muggers and the sight of youths kitted out in them strikes fear in law-abiding citizens.

Hooded tops and baseball caps have been adopted by cowardly yobs up and down the land to hide their faces from CCTV cameras while they commit crime or terrorise victims unable to identify them.

So the decision by Bluewater shopping centre in Kent to ban the clothing has come as a welcome relief to people fed-up with constant intimidation. Tony Blair backed the decision. He said: "I agree with it." And John Presscot, who revealed yesterday he was threatened by a gang of hoodies last year, added: "I welcome what Bluewater (the shopping centre) has done."

The Mass Media Lab - Elective course - Key concepts - Globalization

The Bluewater ban ill be met with cries of discrimination from innocent teenagers who argue they should be allowed to

wear what they want.

But police say that more than half of robberies in some parts are carried out by thugs in hoods and baseball caps - a gangster-style look made popular by US rap stars such as Eminem.

The Mass Media Lab - Elective course - Key concepts - Globalization

Answer the following questions:

 Give a title to the article.  Do you have similar problems in your country?

 Do you agree that all worlds have bias?  Which is the reason this article became global? Why were

people all over the world interested in this?

The Mass Media Lab - Elective course - Key concepts - Globalization

IN CONCLUSION The article became global because people all over the world

are interested in being safe.

A local event (Kent, UK) became global.

The Mass Media Lab - Elective course - Key concepts - Globalization

Case study 2 : Two Tone Music/Movement

Watch the following film: http://www.youtube.com/watch?v=ct8O3p0pgHI

and fill in the following handout. You will watch the clip twice. (up to min 6.20)

The Mass Media Lab - Elective course - Key concepts - Globalization

The Two Tone Movement and Music 1.Location of the new music/movement______________________________

2.Types of music combined_________________________________________ 3.Migration gave birth to this music. People migrated to Coventry, England, from: ______________________________________________________ 4.Look of these musicians (The Specials etc)  Haircut__________________  Clothing_________________

5.What is multiculturalism as revealed by this film? ________________________________________________________ _____________________________________________________________ (handout for ss)

The Mass Media Lab - Elective course - Key concepts - Globalization

CONCLUSION: MULTICULTURALISM gives birth to local-global trends.

Multiculturalism is the acceptance or promotion of multiple cultures (religious, cultural, specific ethnic values).

It is the result of both:  the people’s migration.  the media influences on the world.

Watch http://www.youtube.com/watch?v=sKXLLor1F7s&feature=related (up to min 1:15)

The Mass Media Lab - Elective course - Key concepts - Globalization

PROJECT: In groups, think of a way of presenting multiculturalism,

migration and media as related concepts. (short film, poster/collage, PowerPoint presentation, flyer, sketch) Think of the following and write down: Type of the final product Name of the final product Presentation of the final product Target audience Materials Time