DANIEL TREUFELD FREELANCE Designer PORTFOLIO
CONTENTS WEB- / APP-DESIGN
CORPORATE DESIGN
EVENT DESIGN
03 Kaeltebus App
04 SOLUTION SEEKER
13 ELEKTRONISCHE NACHT
04 SOLUTION SEEKER
07 ISYOU.IN
07 ISYOU.IN
10 À VUE
INFO GRAPHIC
08 ibrahim Evsan
13 ELEKTRONISCHE NACHT
23 PARKOUR IN GLADBECK
09 Tram-Spotter
18 BRITTA LOHSE
25 ibrahim Evsan
10 À VUE
19 PROELAN
13 ELEKTRONISCHE NACHT 15 ADDY LITE APP 16 ATELIER VIF
ICON DESIGN
PERSonal
17 ALTENGARTEN
04 SOLUTION SEEKER
26 KONTAKTDATEN /
18 BRITTA LOHSE
10 À VUE
19 PROELAN
18 BRITTA LOHSE
20 Fondsmagazin
20 DRIVENOW
21 Konzept DRK APP
LEBENSLAUF
Kältebus App The „Kältebus App“ and the website were developed to detect overnight stays of homeless people to organize help more efficiently. It is also possible to donate via SMS. PERSONAL CONTRIBUTION: The concept was developed in close collaboration with Jürgen Kuntscher. I worked out the information architecture of the App and website and also the graphic implementation of all communication tools. Approximately from February 2014 the App will be available for download in the App Store for free. www.kaeltebus-app.de
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SOLUTION SEEKER WORK IN PROGRESS Solution Seeker is a platform for „Work 2.0“. Freelancers, startups and established companies have the opportunity to rent work space and cooperate together. PERSONAL CONTRIBUTION: In close cooperation with the customer, a corporate communications strategy was designed. During this process, I designed mainly the corporate design. Concept and information architecture were developed in collaboration with a UX expert. I also implemented the interface. The future plan is to build up a comprehensive intranet. www.solutionseeker.de
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SOLUTION SEEKER WORK IN PROGRESS Solution Seeker is a platform for „Work 2.0“. Freelancers, startups and established companies have the opportunity to rent work space and cooperate together. PERSONAL CONTRIBUTION: In close cooperation with the customer, a corporate communications strategy was designed. During this process, I designed mainly the corporate design. Concept and information architecture were developed in collaboration with a UX expert. I also implemented the interface. The future plan is to build up a comprehensive intranet. www.solutionseeker.de
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SOLUTION SEEKER WORK IN PROGRESS Solution Seeker is a platform for „Work 2.0“. Freelancers, startups and established companies have the opportunity to rent work space and cooperate together. PERSONAL CONTRIBUTION: In close cooperation with the customer, a corporate communications strategy was designed. During this process, I designed mainly the corporate design. Concept and information architecture were developed in collaboration with a UX expert. I also implemented the interface. The future plan is to build up a comprehensive intranet. www.solutionseeker.de
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IS YOU.IN isyou.in is an online platform which offers the opportunity to split a payment for a specific product with friends, for example a birthday gift. PERSONAL CONTRIBUTION: The information architecture was created in close cooperation with the customer. The interface design and colour principles for the identification of the different areas in the shop, as well as the entire corporate design have been developed and implemented by me. The Programming of the website was made by the customer (programmer). www.isyou.in
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Ibrahim Evsan REDESIGN FOR SOCIAL MEDIA BLOG PERSONAL CONTRIBUTION: Redesign and creating of a PhotoShop template for a blog system. My own contribution was the redesign of the user interface on the basis of an existing information architecture. www.ibrahimevsan.de
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Tram-spotter Tram-Spotter was developed during the Interactive Cologne in cooperation with Grandcentrix. PERSONAL CONTRIBUTION: Together with Johannes Holl and the GrancentrixTeam the graphic system, the icon and the Splash-Screen were composed and implemented. www.github.com/ dlinsin/TramSpotter
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Ă€ VUE MOUNTAIN WEAR PERS. CONTR.: This project was completed and developed almost entirely by me. Together with a fashion designer I have developed and implemented the designs for a sustainable mountaineering apparel collection.
one Icon = Word / Metapher
For the poster and fashion photos, two photographers were commissioned. The coordination of the project was
Many Icons = sentence(S)
supervised by me alone. Scope Mountaineering apparel collection, logo, stationery, order form, catalogue, icon book with about 300 icons, posters, website, corporate design guide. AWARD 100 best Poster 2009 www.a-vue.danieltreufeld.de 10
Circa 300 Icons = Icon Writing / communication
Ă€ VUE MOUNTAIN WEAR PERS. CONTR.: This project was completed and developed almost entirely by me. Together with a fashion designer I have developed and implemented the designs for a sustainable mountaineering apparel collection. For the poster and fashion photos, two photographers were commissioned. The coordination of the project was supervised by me alone. Scope Mountaineering apparel collection, logo, stationery, order form, catalogue, icon book with about 300 icons, posters, website, corporate design guide. AWARD 100 best Poster 2009 www.a-vue.danieltreufeld.de 11
Own collection: scetch and realization made of organic fabric
Ă€ VUE MOUNTAIN WEAR PERS. CONTR.: This project was completed and developed almost entirely by me. Together with a fashion designer I have developed and implemented the designs for a sustainable mountaineering apparel collection. For the poster and fashion photos, two photographers were commissioned. The coordination of the project was supervised by me alone. Scope Mountaineering apparel collection, logo, stationery, order form, catalogue, icon book with about 300 icons, posters, website, corporate design guide. AWARD 100 best Poster 2009 www.a-vue.danieltreufeld.de 12
Electronic Night Student project for a show for the Zeiss Planetarium Berlin (2005-2007) PERSONAL CONTRIBUTION: Conception of the show in a team and collecting footage (Videos, MRI photos / videos). I was involved in the creation and implementation of the corporate design. During the project I created the illustrations, posters, sponsors book, invitations, light-table presentations and a flash website. The show can be seen every three months in the Zeiss Planetarium Berlin. www.daniel-treufeld.de www.sdtb.de
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Electronic Night Student project for a show for the Zeiss Planetarium Berlin (2005-2007) PERSONAL CONTRIBUTION: Conception of the show in a team and collecting footage (Videos, MRI photos / videos). I was involved in the creation and implementation of the corporate design. During the project I created the illustrations, posters, sponsors book, invitations, light-table presentations and a flash website. The show can be seen every three months in the Zeiss Planetarium Berlin. www.daniel-treufeld.de www.sdtb.de
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ADDY LITE APP PERSONAL CONTRIBUTION: Revision of the app icons and logos and templates https://itunes.apple. com/de/app/addy!-lite/id539359194?mt=8
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ATELIER VIF PERSONAL CONTRIBUTION: Creation of information architecture and design of the website (external programming). www.atelier-vif.de
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ALTENGARTEN PHOTOGRAPHY PERSONAL CONTRIBUTION: Creation of the information architecture, design and implementation of the relevant flash website in collaboration with an external service contractor www.altengarten.de
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BRITTA LOHSE DEVELOPMENT CONSULTANCY Britta Lohse advises people and companies that want reorient themselves jobwise. PERSONAL CONTRIBUTION: Complete design and implementation of the corporate design, including logo, business stationery and business cards, development of the visual language, development of the information architecture and design of the website.
www.brittalohse.de
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PROELAN PROELAN is a distributor for selected outdoor sports equipment. The range includes facilities for rock climbing, skating, playgrounds, parkours, fitness and sports. PERSONAL CONTRIBUTION: Assistance in finding a brand name, complete design and implementation of corporate design, including logo, business stationery and business cards; developing a unified visual language and a grid for presentation templates in InDesign , development of the information architecture and design of the authoritative website (external programming)
www.proelan.net 19
fondsmagazin Fondsmagazin In collaboration with KD1 PERSONAL CONTRIBUTION: Preparation of drafts for the web and mobile version.
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Concept for DRK Defibrillator App The order came from German Red Cross to further develop the existing App with an extra for localisation of defibrillators in the in the immediate vicinity.
PERSONAL CONTRIBUTION: The concept, the information architecture of the App, the graphical implementation and illustrations were developed by me. www.DRK-intern.de/ rotkreuz-app/iphone
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DriveNow Icon Design for Newcast Dusseldorf PERSONAL CONTRIBUTION: Significant design and development of an unified visual language; implementation of the icons
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PARKOUR IN GLADBECK Development of visual language and implementation of a chart for a parkour training area PERSONAL CONTRIBUTION: The concept was developed in close cooperation with the customer and a parkour coach. The chart shows several exercises that can be performed on a total of five stations. The stations are colour connected with the exercises and divided in the levels of difficulty „Easy“, „Medium“ and „professional“. The chart is located on the X-Move exercise area in Gladbeck. www.x-move.net
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PARKOUR IN GLADBECK Development of visual language and implementation of a chart for a parkour training area PERSONAL CONTRIBUTION: The concept was developed in close cooperation with the customer and a parkour coach. The chart shows several exercises that can be performed on a total of five stations. The stations are colour connected with the exercises and divided in the levels of difficulty „Easy“, „Medium“ and „professional“. The chart is located on the X-Move exercise area in Gladbeck. www.x-move.net
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Illustrations Illustrations Illustrations were designed for graphical representation from a concept idea of a conference (developed by Ibrahim Evsan). PERSONAL CONTRIBUTION: The concept was developed together with the customer. www.ibrahimevsan.de
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DANIEL TREUFELD Beethovenstraße 8
T +49 (0)221.3016 4496
E post @ daniel-treufeld.de
Born: 19.04.1976
50674 Cologne
M +49 (0)176.3153 4309
W www.daniel-treufeld.de
Place of birth: Dresden
PUBLICATIONS AND AWARDS
CV 08/2009 - today
Worked as a freelance designer
10/2012 - 02/2013
Project Solution Seeker - Corporate Design
03/2011 - 07/2012
Deutsche Telekom AG Bonn - Products & Innovation
08/2011 - 03/2012
03/2010
À VUE - Mountain Wear 100 BEST POSTER (2009)
07/2006 - 02/2008
Participation in „Electronic Night“ show for the
Icon Design
Zeiss Planetarium Berlin Prenzlauer Berg
Deutsche Telekom AG Bonn - Products & Innovation
„ELECTRONIC NIGHT“ in
Visual designer for the Style Guide (web, app,
„REFLEKTOR1“ (11/2008)
tablet, IPTV)
03/2006 - 09/2006
Magazine „Lizzie“ for the Dortmund UoAS
06/2010 - 07/2010
Project Isyou.in - Web-Shop
DDC FUTURE AWARD 2007, RED DOT
03/2009 - 07/2009
Diploma 07/2009 À VUE -Mountain Wear
JUNIOR AWARD 2007, :OUTPUT NR. 10
08/2007 - 02/2008
Internship at „kognito gestaltung“ Berlin
07/2004 - 08/2009
Dortmund University of Applied Sciences - Communication Design
03/2006 - 08/2006
redesign of the corporate design of the „Fasta Design“
07/2005 - 02/2006
Participation in „33pt - Contributions to Typography“
second chairman of the Student Council
- Symposium on Typography 2006
01/2004 - 06/2004
Internship at „Webdesign Bestisch“
Special Price AT „Szene1“
07/2002 - 06/2003
High school „BSZ Metall“ Dresden CUSTOMERS
ENGAGEMENTS AND CHARITY
Solution Seeker, 3rd Place GmbH, Newcast Düsseldorf, Tomahawk GmbH,
2008 - 2012
Support of „Naturfreunde“ climbing youth group in
Payback, Deutsche Telekom AG (Products & Innovation), Seven Media Systems,
Dortmund
isyou.in, Proelan, X-Move, Altengarten, Heimatdesign, HMKV Dortmund,
Vice Chairman of the student council
Isea2010Ruhr, Atelier-14, kognito gestaltung, LaborB, Zeiss-Großplanetarium
Department of Design, redesign of the corporate
Prenzlauer Berg, UoAS Dortmund, Naturfreunde Dortmund
03/2007 - 03/2008
Design of the student council 06/1999 - 12/1999
Construction work in Mostar (Buh)
05/1998 - 06/1998
Distribution of relief supplies in Sudan on behalf of
SKILLS
the World Food Programme (WFP) of the UN
Photoshop CS5.5, Illustrator CS5.5, InDesign CS5.5, Dreamweaver CS5.5 (Html, CSS), Flash CS5.5 (basic knowledge), Axure – Wireframes and Mokups (basic
Language skills German (mother tongue), English, French (basic knowledge), Chinese (HSK3/B1) 26
knowledge), MS Office 2008 (basic knowledge), scribbeling, drawing