Brand Book Guidelines - Wizard Studios

Brand Guidelines

Table of Contents

Brand Ambition

Wizard Studios is an indie game development company, and at Wizard Studios, we create nostalgic fantasy games with modernized user interfaces, and revolutionized accessibility. Our games are community building blocks, family fun activities, and leisurely play; made to be accessible to people in all continents with the inclusion of multiple different language options.

Wizard Studios’ games brings wizarding fun to people of all ages, offering a nostalgic experience for veteran gamers, and a uniquely whimsical experience to beginners.

Fantasy-Based Play for Everyone, Everywhere.

Driving Ideas

At Wizard Studios, we make our driving ideas our number one motivators when creating online platforms. Our drive is built into our consumers, making their experience and freetime worth the purchase of our products. Making games that are accessible to all people in all areas is extremely important in Wizard Studios’ fantasy based platforms.

In today’s climate, accessibility is more important than ever as technology and online games become increasingly popular. Wizard Studios strives to consider these accessibility needs, whether that is physical, financial, or geographical.

Target Audience

Pre-teens to adults of all genders who are looking for accessible games, no matter if thats physical, financial, or geographical. They are community-builders, and often like to talk to others online who have similar interests. They are inclusive, welcoming, and unique in their own regard. They are appreciative of indie game developers who focus their considerations on user interfaces and handcrafted game design. They are people from all walks of life with a multitude of different backgrounds. They are mild spenders, often connecting with others via online platforms. They take time for themselves and others, and are a part of one or more of the following;

Inclusive Gamers

Our Logo

To represent the welcoming nature of our company, our logo is soft, round, and friendly, while also depicting fantasy elements. Our logo utilizes negative space and type hierarchy to create a bright and inviting logo with even structure.

Logo Guidelines

• Preferably used on a white background

• Logo should be displayed as large as possible

• The elements of the logo can not be altered

Proper Logo Variations

Colour, black, and white variations of the logos that are permitted to be used.

Improper Logo Variations

Variations of the logo that are not permitted, and should not be used. Stretched

Logo Location and Size

Whether a game is loading up, or a video is playing, we want our logo to appear legible and as large as possible. Only the white logo variation is permitted on black screens.

Minimum size in middle: 3/4 of screen length

Minimum size in corner: 1/4 of screen length

Minimum space to be left around our logo when used around other brands. The clearspace should be equal to the size of the “W” in “Wizard”.

Headings: Gothiks Round, Book

Despite the name, Gothiks Round Book is a friendly and curvy typeface which represents the inviting communities made through Wizard Studios’ platforms.

Baloo Chettan 2 is a thin geometric typeface that is not only round, comforting, and soft, but also welcoming and legible for anyone from anywhere to view.

Primary Colours

Fantasy colours with a tech-twist best represent Wizard Studios. A cool tone range of blue and white is what best represents the modern wizarding worlds created through our games.

CMYK: 80, 46, 1, 0

RGB: 50, 124, 190

HEX: #327cbe

CMYK: #, #, #, #

CMYK: 97, 87, 22, 8

RGB: #, #, #

RGB: 42, 63, 124

HEX: #2a3f7c

HEX: #

CMYK: #, #, #, #

CMYK: #, #, #, #

CMYK: 0, 0, 0, 0

RGB: #, #, #

RGB: 255, 255, 255

HEX: #ffffff

HEX: #

Secondary Colours

The natural environments in Wizard Studios’ games are mystical and bright, all while being visually pleasing and soft. Fun but natural colours can be used in Wizard Studios branding.

CMYK: #, #, #, #

CMYK: 53, 29, 64, 5

RGB: 128, 149, 112

RGB: #, #, #

HEX: #

HEX: #809570

CMYK: 60, 44, 82, 31

CMYK: #, #, #, #

RGB: 91, 98, 61

RGB: #, #, #

HEX: #5b623d

HEX: #

CMYK: #, #, #, #

CMYK: 48, 63, 18, 1

RGB: #, #, #

RGB: 144, 109, 152

HEX: #906d98

HEX: #

CMYK: 64, 88, 18, 4

CMYK: #, #, #, #

RGB: 116, 64, 129

RGB: #, #, #

HEX: #744081

HEX: #

CMYK: 15, 49, 71, 1

CMYK: #, #, #, #

RGB: 212, 142, 91

RGB: #, #, #

HEX: #d48e5b

HEX: #

CMYK: 18, 71, 100, 5

CMYK: #, #, #, #

RGB: #, #, #

RGB: 197, 100, 40

HEX: #

HEX: #c56428

Branding and Photography

Branding and photography examples for Wizard Studios’ gaming products and merchandise.

Image Sources

These images are solely to be used for Comp purposes during the proposal process. If the client accepts the proposal, then the client must purchase the license for:

PG13 - Father and son playing video games. Credit: OPPO Find x5 Pro, free to use under the Unsplash license, https://unsplash.com/photos/a-personand-a-child-sitting-on-a-couch-mCxk_ba7CJ8

PG14 - Microsoft Xbox Controller. Credit: AronPW, free to use under the Unsplash license, https:// unsplash.com/photos/a-close-up-of-a-videogame-controller-LB4SoQkmWGc

PG14 - Man wearing headphones. Credit: Jonathan Borba, free to use under the Unsplash license, https://unsplash.com/photos/a-person-wearingheadphones-YlSr0UEm9pA

PG14 - Man in white t-shirt leaning on wall. Credit: Mediamodifier, free to use under the Unsplash license, https://unsplash.com/photos/ man-in-white-crew-neck-t-shirt-wearing-blackheadphones-fTDWpCxLA0k

PG14 - Man playing video games on TV. Credit: Erik Mclean, free for use under the Unsplash license, https://unsplash.com/photos/man-in-red-shirtwatching-tv-qgInQSplXBU

PG14 - Couple playing games. Credit: Afif Ramdhasuma, free for use under the Unsplash license, https://unsplash.com/photos/man-andwoman-siting-on-sofa-chair-inside-roomCT7IWRM7G5k

PG14 - Man using Oculus equipment. Credit: Minh Pham, free to use under the Unsplash license, https://unsplash.com/photos/man-in-black-crewneck-t-shirt-wearing-black-sunglasses-holdingblack-smartphone-HI6gy-p-WBI