Selected Works of Dan He

SELECTED WORKS

BRANDING PRINT UX / UI

2 014 -2 018

DESIGNER

PROJECT

DAN HE 2014–2018

Selected Works

01 02 03 04 05 06 07 08

PROJECT 01 02 03 04 05 06 07 08

PROJECT 01 02 03 04 05 06 07 08

DESIGNER

DAN HE 2014–2018

Selected Works

4

BR ANDING DAN HE

SELECTED WORK

PROJECT

To my loving and supportive family.

01 02 03 04 05 06 07 08

6

BR ANDING DAN HE

SELECTED WORK

ANTOINE DE SAINT-EXUPÉRY

PROJECT

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

01 02 03 04 05 06 07 08

8

BR ANDING DAN HE

Index

SELECTED WORK

DISCIPLINE 00

Porject Title

PROJECT

PACKAGING 10–27

Verilux Light Bulb

01 02 03 04

CAMPAIGN 28–57

Future Present: Lazlo Moholy-Nagy

05 06 07 08

PACKAGING 58–79

Black Stallion Winery CONCEPTUAL APP 80–105

Silver Screen Scenes

BOOKLET 106-121

Anxiety Does Matter

BRANDING 122–137

Tribute to Minion Typeface BRANDING 138–165

Freedom: Art Indulgence BRANDING 166–167

Five Keys Schools and Programs

SELECTED WORKS DAN HE PACK AGING 10

LIGHTING COMPANY PACKAGE DESIGN

PROJECT 01

Verilux Light Bulb

INFO

PROJECT Light Bulb Packaging INSTRUCTOR William Monroe COURSE Package Design 1

BRIEF

To help people suffering from acne conditions, Verilux introduced a new Phototherapy System for Acne. It designed the product to painlessly and quickly treat those existing skin condition, while improving skin appearance, tone and texture.

The goal of this project is to build a simple and friendly package that distinguishes the brand from others. Each product is named after a crystal, a natural beauty, as is light. The concept true light is based on the brand name. I played with natural gradients inspired by crystals.

To emphasize its natural focus, I designed a whole new all-onepiece structure and chose to print on recycled yellow tone paper.

I consider Apercu Typeface a good choice. The mono style is clean and modern; mono numbers convey a sense of electricity.

PROJECT

DATE Fall 2014

01 02 03 04 05 06 07 08

SELECTED WORK DAN HE BR ANDING 12

DELIVERABLES LIGHTING COMPANY PACKAGE DESIGN

LIGHT BULB 25-Watt 60-Watt 100-Watt

DISCIPLINE

Packaging Print Product Identity

KEYWORDS

Sustainable Creative Structure Friendly Eye-catching Color

PROJECT 01

Verilux Light Bulb

PROJECT 01 02 03 04 05 06 07 08

SELECTED WORK

M: 0 Y: 87 K: 0 C: 85 M: 28 Y: 54 K: 7

DAN HE

S E L E CT E D W O R K

C: 5

C: 2 M: 81 Y: 0 K: 0 C: 79 M: 70 Y: 0 BR ANDING

K: 0

C: 2 M: 16 Y: 100 K: 0 C: 2 M: 80 Y: 65 K: 0

14

PROJECT 01 02 03 04 05 06 07 08

16

PA C K A G I N G DAN HE

SELECTED WORKS

SKETCH LOGO

TYPEFACE Contents

Apercu Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Apercu Mono

Apercu Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

P R OJ E C T

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

01 02

Apercu Bold

03

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

04 05 06 07 08 09

18

BR ANDING DAN HE

SELECTED WORK

LOGO Tahoma Typeface

PROJECT 01 02 03 04 05 06 07 08

20

PACK AGING DAN HE

SELECTED WORKS

PROJECT 01 02 03 04 05 06 07 08

22

PA C K A G I N G DAN HE

SELECTED WORKS

P R OJ E C T 01 02 03 04 05 06 07 08 09

24

BR ANDING DAN HE

SELECTED WORK

PROJECT 01 02 03 04 05 06 07 08

26

BR ANDING DAN HE

SELECTED WORK

PROJECT 01 02 03 04 05 06 07 08

SELECTED WORKS DAN HE C A MPA IGN 28

MUSEUM EXHIBITION CAMPAIGN

PROJECT 02

Future Present: Lazlo Moholy -Nagy

INFO

PROJECT Exhibition Campaign INSTRUCTOR John Nettleton COURSE Graphic Design 2

BRIEF

PROJECT

DATE Spring 2016

The Laszlo Moholy-Nagy exhibition includes more than 250 works in all media from public and private collections across Europe and the U.S.. Also on display is a large-scale installation, the Room of the Present, a contemporary construction of an exhibition space originally conceived by Lazlo Monholy-Nagy in 1930.

01

I created a series of print materials to promote the Moholy-Nagy exhibition in the Guggeinheim. Inspired by the similarity in beautiful shapes between the artist’s works and the museum’s majestic structure, I took a modern and experimental approach. The design system has an easy-to-follow structure for consistency throughout all promotional pieces as well as for future museum exhibitions. I captured the “experimental“ keyword by using Bauhaus-style elements and adopting Moholy-Nagy’s most representative invention—photograms. To make it practical to promote, the design features variations of Moholy-Nagy’s photograms. The orange and black color palette emphasizes the radical impression for which he’s known in his art.

06

02 03 04 05 07 08

SELECTED WORK

DELIVERABLES MUSEUM EXHIBITION CAMPAIGN

PACK AGING

DAN HE

DISCIPLINE

30

PROJECT 02

KEYWORDS

Poster Environment Website Advertisement Brochure App

UX/UI Champaign Print Branding Future Enthusiasm Integration Experiment

Future Present: Laslo Moholy -Nagy

PROJECT 01 02 03 04 05 06 07 08

32

BR ANDING DAN HE

SELECTED WORK

C: 10

M: 52

Y: 100

K: 0

PROJECT 01 02 03 04 05 06 07 08

34

CA MPA IGN DAN HE

SELECTED WORKS

DRAFTS Poster

TYPEFACE Contents

Futura Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Futura Medium

Futura Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

PROJECT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

01 02 03 04 05 06 07 08 09

36

BR ANDING DAN HE

SELECTED WORK

PROJECT 01 02 03 04 05 06 07 08

38

BR ANDING DAN HE

SELECTED WORK

PROJECT 01 02 03 04 05 06 07 08

40

CA MPA IGN DAN HE

SELECTED WORKS

PROJECT 01 02 03 04 05 06 07 08

42

CA MPA IGN DAN HE

SELECTED WORKS

PROJECT 01 02 03 04 05 06 07 08

44

CA MPA IGN DAN HE

SELECTED WORKS

PROJECT 01 02 03 04 05 06 07 08

46

BR ANDING DAN HE

SELECTED WORK

SELECTED WORKS

PROJECT 01 02 03 04 05 06 07 08

50

CA MPA IGN DAN HE

SELECTED WORKS

PROJECT 01 02 03 04 05 06 07 08

SELECTED WORKS DAN HE PACK AGING 52

WINE BOTTLE LABEL DESIGN

PROJECT 03

Black Stallion Winery

INFO

PROJECT Wine Packaging INSTRUCTOR Thomas McNulty COURSE Package Design 3

BRIEF

PROJECT

DATE Summer 2017

Before grapes dominated the landscape, the oak-studded Napa Valley was once home to the Silverado Horseman’s Center, the area’s only indoor riding arena, Black Stallion Estate Winery celebrates the property’s rich equestrian long history.

01

The concept of the project is ‘heritage’. They take pride in their history the quality of wine they provide. To get a different way to describe Black Stallion ’s trustful quality, I connect their history with the brand name itself. Horses from Silverado Horseman’s Center and Wines from Black Stallion Winery. I think it’s perfect to make a metaphor between horse and Wine. In this design, a modern, elegant and clean layout showcases a kingly horse marches through wind, head held high and proud, represents the best wine of Napa.

05

02 03 04 06 07 08

SELECTED WORK DAN HE BR ANDING 54

WINE BOTTLE LABEL DESIGN

DELIVERABLES

Cabernet Sauvignon Chardonnay High-end Wine Gift Box Wine Glass

DISCIPLINE

Print Packaging Identity

KEYWORDS

Kingly Mordern Proud Quality

PROJECT 01

Black Stallion Winery

PROJECT 01 02 03 04 05 06 07 08

C: 0 M: 0 Y: 0 K: 100

C: 27 M: 99 Y: 99 K: 37

PROJECT 01 02 03 04 05 06 07 08

58

PACK AGING DAN HE

SELECTED WORKS

SKETCH Logo

SKETCH Emblem

PROJECT 01 02 03 04 05 06 07 08

60

BR ANDING DAN HE

SELECTED WORK

TYPEFACE Contents

Avenir Next Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Avenir Next Bold

Avenir Next Condensed Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Avenir Next Condensed Bold

PROJECT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

01 02 03

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

04

Bickham Script Pro

08

A BC DE F G H IJ KL M N OP QR STU V W X Y Z abc d efgh i j k l m nopqr s t u v w x yz 0123456789 LHF Essendine

01 2 3 45 678 9

05 06 07

LOGO Baskerville Typeface

SELECTED WORKS PACK AGING

DAN HE

WINERY

64

HIGH-END LABEL Exploration

PROJECT 01 02 03 04 05 06 07 08

66

BR ANDING DAN HE

SELECTED WORK

PROJECT 01 02 03 04 05 06 07 08

PROJECT 01 02 03 04 05 06 07 08

SELECTED WORKS DAN HE PACK AGING 70

HIGH-END WINE Limited Released

PPRROOJJEECCTT 00 1 00 22 00 3 00 44 00 55 00 66 00 77 00 88 09

72

BR ANDING DAN HE

SELECTED WORK

PROJECT 01 02 03 04 05 06 07 08

SELECTED WORKS DAN HE APP 74

MOVIE IDENTIFICATION COMMUNITY

PROJECT 04

Silver Screen Scenes

INFO

PROJECT Conceptual App INSTRUCTOR Sarah Seward COURSE Graphic Design 3

BRIEF

PROJECT

DATE Fall 2016

Watching movies is a popular form of entertainment for some, but others take film seriously. For those movie lovers who want to identify a particular moment of a film, it is a difficult task.

01

The project is to create a conceptual App. I made a film identification App that targets movie lovers, especially people working in the motion picture industry. After some interviews, I realized they need a platform to share their thoughts and ask questions. To make it user friendly, the App’s settings are customizable, even the interface color.

The logo was inspired by a puzzle piece, because a movie still is a part of a film. The ease of use is emphasized in the wireframes.

04

02 03 05 06 07 08

SELECTED WORK DAN HE BR ANDING 76

DELIVERABLES MOVIE IDENTIFICATION APP DESIGN

App

DISCIPLINE

UX / UI Branding

KEYWORDS

Cinematic User-Friendly Dream Dynamic

PROJECT 01

What's that Movie

PROJECT 01 02 03 04 05 06 07 08

C: 16 M: 99 Y: 53 K: 2

C: 67 M: 0 Y: 28 K: 0

C: 0 M: 34 Y: 97 K: 0

C: 64 M: 100 Y: 19 K: 4

PROJECT 01 02 03 04 05 06 07 08

80

APP

DAN HE

SELECTED WORKS

SKETCHES Logo

PROJECT

01 02 03 04 05 06 07 08 09

ICONS Black&White Color

N A V I G AT I O N

M O R E D E TA I L S

GO BACK

SHARE A POST

LIKE A PICTURE

TA K E A N O T E

ADD TO REMINDER

SEARCH

DELETE

TYPEFACE Contents

Open Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Open Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

PROJECT

Open Sans Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

01 02

Nunito Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

03 04 05 06 07 08 09

LOGO Nunito Typeface

WATZDA

LOGO Secondary Options

WATZDA

WATZDA

WATZDA

86

APP

DAN HE

SELECTED WORKS

SKETCH Survey

PROJECT 01 02 03 04 05 06 07 08

88

BR ANDING DAN HE

SELECTED WORK

PROJECT 01 02 03 04 05 06 07 08

Home Screen Color Options

PROJECT 01 02 03 04 05 06 07 08 09

92

BR ANDING DAN HE

SELECTED WORK

PROJECT 01 02 03 04 05 06 07 08

94

BR ANDING DAN HE

SELECTED WORK

PROJECT 01 02 03 04 05 06 07 08 09

96

BR ANDING DAN HE

SELECTED WORK

SELECTED WORKS DAN HE BOOKLET 98

SOCIAL ISSUE EDUCATION

PROJECT 05

Anxiety Does Matter

INFO

PROJECT Booklet INSTRUCTOR Megumi Kiyama COURSE Visual System 1

BRIEF

Anxiety disorders are the most common mental illness in the U.S., affecting 40 million adults in the United States age 18 and older, or 18% of the population ever y year. Anxiety disorders are highly treatable, yet only 36% of those suffering receive treatment.

PROJECT

DATE Spring 2017

01 02 03 04 05

The goal of the project is to make a booklet about a social issue.

I want to educate people about anxiety disorders. For a person with anxiety, the disorder can interfere with daily activities such as job performance, school, and relationships. Their loved ones often don’t know what to do. The booklet includes a test for people to determine if they have an anxiety disorder. This introductory booklet explains the basics, and conveys hope that anxiety disorders can be overcome.

I used blocks and partially hidden letters in the title to represent the life of a person who has an anxiety disorder. I modified images of people to look like a TV with bad reception, representing their disconnect with life and other people. The color overlays convey the message that anxiety can be overcome.

06 07 08

SELECTED WORK DAN HE BR ANDING 10 0

SOCIAL ISSUE BROCURE

DELIVERABLES

Booklet Video

DISCIPLINE

Print

KEYWORDS

Overcome Positive Encouraging Educate Attention

PROJECT 01

Anxiety Does Matters

PROJECT 01 02 03 04 05 06 07 08

C: 10 M: 23 Y: 7 K: 0

C: 24 M: 94 Y: 100 K: 21

C: 11 M: 23 Y: 84 K: 0

C: 81 M: 40 Y: 95 K: 40

PROJECT 01 02 03 04 05 06 07 08

10 4

BOOKLET DAN HE

SELECTED WORKS

TYPEFACE Contents

Gill Sans Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Gill Sans Regular

Gill Sans Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

PROJECT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

01 02

Gill Sans Bold

03

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

04 05 06 07 08

10 6

BOOKLET DAN HE

SELECTED WORKS

PROJECT 01 02 03 04 05 06 07 08

108

EXHIBITION DAN HE

SELECTED WORK

PROJECT 01 02 03 04 05 06 07 08

11 0

BR ANDING DAN HE

SELECTED WORK

112

BOOKLET DAN HE

SELECTED WORKS

PROJECT 01 02 03 04 05 06 07 08

SELECTED WORKS DAN HE CARDSET 11 4

TYPOGRAPHY CARDSET

PROJECT 06

Step Forward: A Minion Tribute

INFO

PROJECT Typography Cardset INSTRUCTOR David Scott COURSE Typography 2 DATE Fall 2015 PROJECT

BRIEF

Minion is a serif typeface released in 1990 by Adobe Systems.

Designed by Robert Slimbach, it is inspired by late Renaissance-era type and intended for body text and extended reading.

01

This project is to create a tribute cardset to be sold in SFMOMA. The typeface I chose is Minion. The story of the enthusiastic designer Robert Slimbach is encouraging and inspiring. After he taught himself calligraphy and typography, he was self-employed for two years as a freelance type designer. He later commented on this period, “I wasn’t really making enough money to live on.” The concept Step Forward describes his career experience. To show moving forward and the process of change, I combined small arrows with both filled-in and outlined letters. To achieve an industrial production feeling, I used metallic paper. The design of the back shows the progress of a series of letters from paper to digital form.

04

02 03 05 06 07 08

SELECTED WORK DAN HE BR ANDING

1116 16

DELIVERABLES CHARITY, MUSIC AND ART EVENT PROMOTION

Cardset

DISCIPLINE

Print

KEYWORDS

Change Development Blueprint Industrial

PROJECT 04

Typography Cardset

117 ]

PROJECT 01 02 03 04 05 06 07 08

C=2, M=46, Y=100, K=0

PROJECT 01 02 03 04 05 06 07 08

12 0

CARDSET DAN HE

SELECTED WORKS

TYPEFACE Contents

Minion Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Minion Regular Italic

Minion Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

PROJECT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

01 02

Minion Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

03 04 05 06 07 08

12 2

BR ANDING DAN HE

SELECTED WORK

PROJECT 01 02 03 04 05 06 07 08

12 4

CARDSET DAN HE

SELECTED WORKS

Cards' Back

PROJECT

12 6

CARDSET DAN HE

SELECTED WORKS

PROJECT 01 02 03 04 05 06 07 08

SELECTED WORKS DAN HE C A MPA IGN 13 0

CHARITY MUSIC AND ART

PROJECT 07

Freedom: Art Indulgence

INFO

PROJECT Event Promotion INSTRUCTOR David Scott COURSE Typography 2

BRIEF

PROJECT

DATE Fall 2015

“Freedom: Art Indulgence” is an annual charity event that features art and music. The Imagine Bus Project works with incarcerated youth to encourage self-expression through art and to inspire personal development when they re-enter the community.

01

The goal of this project is to create a sustainable, playful and typeoriented system to raise people’s awareness of the event. The project requirements forbid use of imagery. The design must be in complete typography driven. Because of the charitable purpose behind it, I achieved an overall serious mood by using big and boldly type conveys the date while small type conveys the event entertainment.

I build interactivity into the design: The flyer is sealed and opens like an invitation. The ID badge is multi-functional—the front can be worn on a lanyard and reversed to become a table tent.

05

02 03 04 06 07 08

SELECTED WORK DAN HE BR ANDING 13 2

DELIVERABLES CHARITY, MUSIC AND ART EVENT PROMOTION

Flyer ID Badge Booklet Ticket CD Cover

DISCIPLINE

Art Direction Print Identity

KEYWORDS

Charity Sustainable

PROJECT 01

Bold Interactive

Freedom: Art Indulgence

PROJECT 01 02 03 04 05 06 07 08

13 4

BR ANDING DAN HE

SELECTED WORK

C=82

M=84

Y=0

K=0

PROJECT 01 02 03 04 05 06 07 08

13 6

CARDSET DAN HE

SELECTED WORKS

SKETCH Logo

TYPEFACE Contents

Gotham Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Gotham Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

PROJECT

Gotham Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

01 02 03 04 05 06 07 08

LOGO Gotham Typeface

SKETCH Structure

PROJECT 01 02 03 04 05 06 07 08

14 2

BR ANDING DAN HE

SELECTED WORK

FLYER

PROJECT 01 02 03 04 05 06 07 08

14 6

C A MPA IGN DAN HE

SELECTED WORKS

ID BADGE Front

PROJECT 01 02 03 04 05 06 07 08

14 8

BR ANDING DAN HE

SELECTED WORK

ID BADGE Back

PROJECT 01 02 03 04 05 06 07 08

15 0

C A MPA IGN DAN HE

SELECTED WORKS

PROJECT 01 02 03 04 05 06 07 08

CARDSET DAN HE

PROJECT 01 02 03 04 05 06 07 08

15 4

BR ANDING DAN HE

SELECTED WORK

PROJECT 01 02 03 04 05 06 07 08

15 6

BR ANDING DAN HE

SELECTED WORK

SELECTED WORKS DAN HE BR ANDING 15 8

EDUCATION PROGRAM SYSTEM REBRANDING

PROJECT 08

Five Keys School and Program

INFO

PROJECT System Rebranding INSTRUCTOR Thomas McNulty COURSE Identity 1

BRIEF

PROJECT

DATE Spring 2017

Five Keys Charter School is an educational service for former inmates.

Through social and restorative justice principles, they provide the opportunity to restart their education, focusing on five key areas: Education, Employment, Recovery, Family, and Community.

01

The goal of this collaborative project was to rebrand Five Keys to be more recognizable. The concept “I’m still learning to...” was applied to a campaign including posters and fund-raising products such as T-shir t s, mugs and tote bags. To convey a tr ust wor thy message, blue is the primary color, and a key is incorporated in the logo. To emphasize the mission of the program, icons for education, employment, recovery, family, and community represent the Five Keys organization. Motion graphics of icons are played on website.

05

02 03 04 06 07 08

SELECTED WORK

DELIVERABLES EDUCATION PROGRAM SYSTEM REBRAND

BR ANDING

DAN HE

DISCIPLINE

16 0

PROJECT 08

KEYWORDS

Guideline Graduation Pieces Campaign T-shirt Stationary Website Brochure

Art Direction Print Identity Web Hope Trustworthy Change Educative

Five Keys School and Program

PROJECT 01 02 03 04 05 06 07 08

C: 100 M: 35 Y: 0 K: 49

C: 61 M: 34 Y: 3.4 K: 0

C: 66 M: 10 Y: 47 K: 0

C: 70 M: 59 Y: 12 K: 1

C: 4 M: 57 Y: 67 K: 0

PROJECT 01 02 03 04 05 06 07 08

16 4

BR ANDING DAN HE

SELECTED WORKS

PROCESS Logo

TYPEFACE Contents

Museo Sans 100 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Museo Sans 500 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

PROJECT

Museo Sans 300 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

01 02

Museo Sans 700

03

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

04 05 06 07

Museo Slab 500 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Museo Slab 700 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

08

LOGO Museo Sans Typeface

SELECTED WORK BR ANDING

DAN HE

CLEARSPACE Logo with Tagline

U

Unlock Your Future.

16 8

PROJECT 01 02 03 04 05 06 07 08

DAN HE

ICONS Five Keys

EMPLOYMENT

BR ANDING

E D U C AT I O N

FA M I LY

17 0

COMMUNITY

RECOVERY

ICONS Style Guide

PROJECT 01 02 03 04 05 06 07 08

ICONS Extras

17 2

BR ANDING DAN HE

SELECTED WORK

PROJECT 01 02 03 04 05 06 07 08

174

BR ANDING DAN HE

SELECTED WORKS

PROJECT 01 02 03 04 05 06 07 08

176

BR ANDING DAN HE

SELECTED WORK

PROJECT 01 02 03 04 05 06 07 08

17 8

BR ANDING DAN HE

SELECTED WORK

PROJECT 01 02 03 04 05 06 07 08

18 0

BR ANDING DAN HE

SELECTED WORKS

PROJECT 01 02 03 04 05 06 07 08

18 2

BR ANDING DAN HE

SELECTED WORK

04 BRAND GUILDLINES

PROJECT 01 02 03 04 05 06 07 08

18 4

BR ANDING DAN HE

SELECTED WORK

PROJECT 01 02 03 04 05 06 07 08

18 6

BR ANDING DAN HE

SELECTED WORKS

PROJECT 01 02 03 04 05 06 07 08

19 0

DAN HE

SELECTED WORKS

THANK YOU

My Family: Thank you for teaching me everything I know. I wouldn’t be here pursuing my goal without your support. You’ve always been here at my side since the beginning. My Friends: Thank you all for believing me and accompanying me no matter what. You all are very supportive about my work. My Instructors (Mary Scott, Thomas McNulty, John Nettleton, David Scott, William Monroe, Sarah Seward, Megumi Kiyama): Thank you for pushing me all the way to what I am as an designer. This portfolio is a result of all your influence. My Writing Support (Sandra): Thank you for proofreading my portfolio's body copy. My Roommates: Thank you for helping me out with everything in daily life. It’s good having you here.

19 2

DAN HE

SELECTED WORKS

COLOPHON

DESIGNER Dan He EMAIL Tamyinging@gmail.com MOBILE 415.530.8777 WEBSITE Danhedesign.com PRODUCTION Blurb.com MATERIAL Mohawk Super Fine Ultra-White Eggshelll 100T SOFTWARE Adobe Creative Cloud TYPEFACE Din COPYRIGHT ©2018 Dan He

194

BR ANDING DAN HE

SELECTED WORK

PROJECT 01 02 03 04 05 06 07 08

196

BR ANDING DAN HE

SELECTED WORK

PROJECT 01 02 03 04 05 06 07 08

19 8

BR ANDING DAN HE

SELECTED WORK