Amsterdam exclusive issue 30

175 YEARS of CRAFTSMANSHIP

Visit Coster Diamonds and see how diamond cutters turn a raw diamond into a beautiful piece of jewelry.

Paulus Potterstraat 2-6 | 1071 CZ Amsterdam | The Netherlands | Tel. +31 (0) 20 305 5555 | info@costerdiamonds.com www.costerdiamonds.com | Opening hours: 09.00 AM - 17:00 PM, 7 days a week

175 YEARS of CRAFTSMANSHIP

Visit Coster Diamonds and see how diamond cutters turn a raw diamond into a beautiful piece of jewelry.

Paulus Potterstraat 2-6 | 1071 CZ Amsterdam | The Netherlands | Tel. +31 (0) 20 305 5555 | info@costerdiamonds.com www.costerdiamonds.com | Opening hours: 09.00 AM - 17:00 PM, 7 days a week

ABOUT us

about us

Amsterdam Exclusive Magazine has been serving leisure and business visitors to the Dutch capital for almost six years. In that time, we have widely become accepted as the city’s top information publication for four and five star hotels in and around Amsterdam, and also at Schiphol Airport. All in all, we can be found in the bedrooms and lobbies of more than 100 of the city’s finest hotels.

Amsterdam Exclusive is published quarterly.

contact details

Amsterdam Exclusive Magazine, Postbus 36281, 1020 MG Amsterdam T. 020-2601760, M. 06-46380082 E. info@amsterdam-exclusive.nl, E. amsterdam.exclusive@gmail.com www.amsterdam-exclusive.com

staff

Design: Expression Graphic Studio Contributors: Fergal Lynch, Mark Melia, Johan Strobbe, David Keogh, Peter Driver

advertising

Research shows that Amsterdam Exclusive reaches almost 200.000 foreign visitors and business people every quarter. To ensure that your business is promoted to these people, contact our advertising department at 020-2601760 or send an email to info@amsterdam-exclusive.com.

distribution

Would you like to have Amsterdam Exclusive distributed in your hotel (3-5 star)?

If so, send us an email or give us a call and we will arrange the rest.

Amsterdam Exclusive is a registered trade name and publication.

Neither the trading name, the format, or the content may be reproduced.

All rights reserved.

Amsterdam Exclusive is a registered trade name and publication. Neither the trading name, nor the format or the contect may be reproduced. All rights reserved.

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Winter 2014

CONTENTS

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Featured FESTIVE FUN SHOPPING SAVINGS AMSTERDAM ARTIST SEEING & DOING VIEW THE PAST MONEY MATTERS

Christmas in Amsterdam………….22 Requirements for Tax Free Shopping…....…20 Mark raven and his work……..................34 Amsterdam Attractions....……….26 Amsterdam’s Museum scene………..........36 Business in Amsterdam........…….42

Fashion & Beauty IN DEMAND ON TIME SHOP UNTIL YOU DROP

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What’s hot in the city today ........................8 e latest watch trends…................….12 Amsterdam’s best stores…..................…14

Enjoyment RING IN 2015 WINE & DINE CHEERS HOTSPOTS

New Year’s Eve in Amsterdam….............17 Restaurant recommendations..….50 Cafes & bars in the city..............................62 Amsterdam’s famed nightlife scene…..…..66

22 Winter 2014

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FEATURE Welcome

Welcome to Amsterdam

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enice of the North. City Of Museums. Party Capital Of Europe. Sin City. e list of names is endless and everchanging, but one thing remains constant. is is Amsterdam and this is the absolute best city on the continent.

Why call it the best? ere are many reasons, which many of you will no doubt discover during your time here.

For us, it’s the diversity, freedom, culture, mentality and good oldfashioned fun that ensures it tops our league of European cities. e strange thing is that it is extremely tiny in comparison to most other capitals. Indeed, you can walk north to south from one end of the city centre to the other end in less than 45 minutes and from east to west of the centre in even less time.

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Weather-wise, it was quite a mixed autumn – there wear sun-filled days and also days which were wet and chilly. Let’s hope that the winter temperatures will be preferable.

Whatever the weather, all the indications are that winter will be hugely enjoyable, thanks to an array of top events and some extra special festive treats.

Inside this issue of Amsterdam Exclusive, we will inform you about the best events you can witness during winter. As usual, we will also bring you all the essential information you require to get the most out of your trip whether your visit is for business or pleasure.

With around 2 million visitors per year, it is still one of the most popular tourist destinations in the world and Winter 2014

it’s understandable when you consider attractions such as the art, museums, historical buildings, canals, nightlife and the restaurant scene.

And of course, an added bonus is that its inhabitants boast an even better knowledge of the English language than some Brits, Aussies and Yanks. In this publication, we will try to inform you about absolutely all you could ever need to know about Amsterdam.

If something inside our magazine assists, surprises, raises an eyebrow, or creates a smile, then our job has been done. So, ladies & gentlemen, without further ado, we welcome you to Amsterdam.

Amsterdam Exclusive staff

FEATURE Golden KeyS In 1957 the Dutch section was officially founded and accepted as a member country; in 1960 they organized the international congress together with Belgium for this international guild.

At present and 50 years later we are proud to say that 41 countries are part of this international guild of Hotel Concierges with a network of about 4000 members.

To become a member country and also a member of this society, we have created strict rules. Committees are formed to ballot the aspirant members and only after approval by the board can they become members of this guild.

As our International President Mr. Roger Bastoni from the Hotel Majestic Barriere in Cannes is saying; “ere are two types of men: free men and….the others. I believe that Hotel Concierges, the real ones - those who are worthy of the title, because it is a title – are the most free of all men.

The Unlocking of the Golden Keys Friendship, Solidarity and Helpfulness. e International Union Of Hotel Concierges, known as “Les Clefs d’Or” (e Golden Keys) plays an essential role in hospitality and tourism sectors throughout Europe.

Netherlands President Robin Van Kooten explains a little bit about the origins and functions of this very essential organisation.

“It is not a paradox. It’s better, it’s more: it’s a reality. And here’s why: a Concierge who places himself at the disposal of a client, who appears to depend on him, is in fact the opposite, a man who guides him, serves him (in the most noble sense of the term) He is a little bit his friend, his confidant, In all circumstances, he is the one to whom “the other” refers; and when late at night, both client and Concierge go to bed, the one who can most honestly say. “I earned my living today” is not the Concierge; it’s the client, whereas the Concierge could more accurately say. “I earned my rest today.”

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To serve and guide our clients which is our profession, we use our network the national and international “Les Clefs d ‘Or.

It rapidly became an international organisation with the help of the airlines Sabena, KLM, and SAS, who at that time started there overnight service “Moon Line.”

To contact our guild you can go to our website www.hotelconcierge.nl which informs you about the persons behind this guild in Holland.

he name stands for a guild which was formed in April 1951 in Rouen, France by Mr. Ferdinand Gillet, with the help of some other hoteliers there.

When that line was inaugurated, Mr. Gillet was able to visit Brussels, Amsterdam and Copenhagen to explain the meaning of the guild to his colleagues in these countries.

After that they went to Spain, Italy, Austria, Germany, Switzerland and some other countries and these nations became the first to enter the society.

Winter 2014

In order to do so we use our credo through Friendship, Solidarity and Helpfulness.

Robin van Kooten President of “Les Clefs d’ Or” “De Gouden Sleutels Holland”

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IN DemAnD

Amsterdam’s In DemAnD What’s Hot In The City Today

Gents’Affair

e French fashion maison creates every season a flush of the must-have items including great mens´shoewear .is ontrend tassel loafer in glazed calf leather is distinguished by its original studded welt and supple, lightweight leather outsole integrating a layer of micro.

Roberto Coin goes for Charity With his exclusive Pois Moi Collection, Roberto Coin is helping those in need. By buying pieces from this collection you can help Etincelle, an organization that supports mentally handicapped children in the Czech Republic. Pois Moi collection has the perfect style for everyday wear as well as for special occasions.

Available at Schaap + Citroen, P.C. Hooftstraat 49-51

Available at Louis Vuitton, P.C. Hooftstraat 67

Object of Passion “Convoyeur 26” bag in Evercolor calfskin Inspired by security cash bags, this model, created in 2013, is now on offer in a smaller size.

With its saddle stitching, polished top edges and piping, worked silver clasp, and metal hinges engraved with a saddle tack, its svelte silhouette showcases the most demanding of know-how.

Available at Hermès, P.C. Hooftstraat, 97

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Winter 2014

IN DemAnD

Time To Reboot

During the 1940s and 50s GANT came up with a number of creative tailoring features for which was in 1959 awarded with „e Eskie“ by Esquire Magazine. Celebrate your free time with a bit of heritage with a modern fit and leave the autumn behind.Let timeless tailoring and contemporary chickness get you into the season of getting things done.

Available at Van Baerlestraat 86

Cobbler’s Masterpiece Salvatore Ferragamo dedicated his life to the search for a secret – the shoe that fits well. e third generation of shoemakers proves that the recipe was found. e platforms booties from the latest collection feature gancio signature buckle, half-moon heel with metalic plate and heavy leather soles.

Bellissima As every season, Salvatore Ferragamo introduces an iconic bag which celebrates everything what stands for the brand: the legendary craftmanship heritage, Italian elegance and timeless beauty. Sofia bag features gold gancio closure, inside pockets, cell phone holder and removable shoulder strap.

Available at Salvatore Ferragamo, Dam 1

Available at Salvatore Ferragamo, Dam 1

Winter 2014

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IN DemAnD

Masculine Attitude Jimmy Choo finally launches its first men´s fragrance, Jimmy Choo MAN, for a man with a sharp sense of style, sophisticated and confident. e masculine fragrance is a woody aromatic fougère with top notes of lavender and mandarin softened by the fruity notes of honeydew melon, followed by heart notes of pink pepper and geranium mixed with pineapple leaf. Finally the fragrance unveils a lasting print of patchouli, suede and ambery woods.

Available at Jimmy Choo, P.C. Hooftstraat 623

Aviator Solid Gold

Building on the legend of its legacy, the Aviator Solid Gold celebrates the iconicity of the classic Ray-Ban Aviator. It's the first Aviator completely realized in pure 18ct gold and enriched with G-15, neophan and Polar lenses. As an exclusive limited edition, only 1200 pieces have been produced.

Available at Optilens, Muntplein 2.

Trunk Herritage In 1837 16-year-old Louis Vuitton arrived in Paris by foot and quickly became a valued craftsman at the Parisian atelier of Monsieur Maréchal. Travelers called upon craftsmen to pack and protect their individual objects.From custom design boxes and, later, trunks according to clients’ wishes, Louis Vuitton set the firm roots of the Maison which became a legend.

Available at P.C. Hooftstraat 67, P.C. Hooftstraat 67

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Winter 2014

IN DemAnD

An Avant-Garde Fragrance A revolutionary interpretation that is audacious and surprising. e unique and immediately recognizable trail of a man, who is distinguished and elegant with a free and cavalier spirit. e quintessence of the powerful Dior Eau de Parfum creates intense Iris, enhanced by a sensual amber facet and precious wood base to exude its powerful charm.

Available at selected perfumeries

Simple and Original A philosophy of genuine and authentic things. A style that prefers personal attitudes to collective ones.

A philosophy that joins equestrian conditions, individualism innate to Argentine countrymen, with sophistication, cosmopolitan taste and British fair play. A style represented by a unique prototype: the Argentine polo player.

Available at Maison de Bonneterie, Rokin 140-142

Winter 2014

Urban Style Inspired by the fashion trends from uptown to downtown New York, the key focus in the new Högl collection is set for the casually oriented urban style with cool booties and sneakers in soft calfskin leathers featuring velour, snake and animal print looks or a metallic finish.

Available at Miss Jones, Reestraat 26-BG

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FEATURE BEAUTY

Travel Beauty We assembled the top beauty products to find the best solution how to look and feel your best while travelling. Treat your face and body with easy-to-use essentials in every travel situation.

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1.Armani Privé – Maestro Fusion Make-up, 2. Clinique - Chubby Stick Cheek Colour Balm, 3. YSL – Couture Palette Collector Fetiche, 4. Estée Lauder - Perfectionist Youth-Infusing Makeup SPF 25, 5. Dior - Vernis 796 Carré Bleu, 6. Dior – Rouge 135 Carré d'Or, 7. Estée Lauder – Sculpting Foundation Brush, 8. Helena Rubenstein – Lash Queen Mystic Blacks

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Winter 2014

FEATURE BEAUTY

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2 5

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1. Dermacol – Hyaluron Therapy 3D Mask, 2. Hermès - Gel douche - Eau de Narcisse Bleu, 3. Lancôme – Visionare LR 2412 – Cx, 4. YSL – Huile Voluptueuse Or Rouge, 5. Talika – Light Quintessence Serum, 6. Kérastase – Initailiste, 7. Manufactura – Regenerative 100% Dead Sea Mud with Precious Minerals Winter 2014

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SHOPP ING SCENE

Shop Until You Drop!

With more than 10,000 shops, almost 150 galleries, more than 150 antique shops and 26 markets, Amsterdam could justifiably be described as a shopping heaven.

Designer labels, bargains, jewellery, diamonds, books, antiques….You name it and you will most likely find it in Amsterdam.

The main pedestrianised shopping streets are Leidsestraat, Kalverstraat and Nieuwendijk where you will find most of the regular high street stores.

Amsterdam also plays host to exclusive shopping areas like PC Hooftstraat, Spiegelstraat, Van Baerlestraat and The Nine Streets where you will

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come across countless designer boutiques, interior design shops, art galleries and other specialist shops.

Most stores open at around 10am (later on Monday mornings) and close at 6pm (5pm on Saturdays).

Thursday is late night shopping in Amsterdam, with most shops staying open until 9pm. Most of the Shopping Malls stay open until 7pm daily (Thursdays 9pm).

In the pages which follow, we will offer an in-depth look at exactly what you can buy and where you can buy it in Amsterdam.

Winter 2014

SHOPP ING liStS

magNa Plaza

DE BijENKorf

DE KalvErtorEN

Nieuwezijds Voorburgwal 182. Tel.: 020-6269199 www.magnaplaza.nl

Dam 1. Tel.: 0900-0919 www.debijenkorf.nl

Singel 457. Tel.: 020-4273901 www.kalvertoren.nl

Housed inside one of Amsterdam’s most stunning buildings, the Magna Plaza Shopping Mall is always popular among tourists and locals alike. In many ways, it’s a shopping experience with a touch of history. e Gothic-style building which is located directly behind the Royal Palace on Dam Square was built in the late 1800s and served at that time as a Post Office. ere are around fifty exclusive shops inside, many of which store the latest and best designer labels. e venue also plays host to some fine eateries and all in all it’s a relaxed and efficient means of shopping.

Translated into English, the name means ‘e Beehive’ and its quite apt as throngs of people gather to this impressive shopping venue, which is probably Amsterdam’s equivalent of London’s Harrods. It’s the biggest and probably the most famous Amsterdam department store in De Bijenkorf, which can be found on Dam Square (adjacent to the War Memorial Statue). De Bijenkorf is a chic and up-market, luxury mall where hours can go by like minutes. A large variety of goods are on offer, including quality clothing by international designer labels, cosmetics, furniture, toys, jewellery, shoes, CDs, books, delicatessen goods, gifts, kitchen appliances and more.

e address is on Singel, but you can also enter De Kalvertoren Department Store from the top end of shopping street Kalverstraat. e department store was honoured in the late 90s when it won a prestigious European Shopping Center award and since then, it has continued to improve and impress. Inside you will find shops dealing in fashion, cosmetics, jewellery, music, stationary and interior decoration. Names like H&M, Replay, Guess, Mango and America Today can be found and there is also a general goods store (HEMA) in the basement. e centre also offers plenty of opportunities to stop for a drink or a bite to eat.

maiSoN DE BoNNEtEriE

v&D

StaDShart amStElvEEN

Kalverstraat 203. Tel.: 020-5313400 www.debonneterie.nl

Rokin 203 Tel.: +31 900 2358363 www.vd.nl

Rembrandtweg 1181 GE Amstelveen Tel.:020 426 5800 www.stadshartamstelveen.nl

De Bonneterie as it’s known, is an oldfashioned luxury department store, which combines the long tradition of good service with the most modern selection of products. It is a wonderful building which combined the look of a luxurious Parisian Store with a chic and classy atmosphere. Many major designers’ brands and labels are represented in a department store which boasts quality goods and clothing for men, women and children. e building also houses an impressive Grand Café and can be found on the large Rokin Street, close to Muntplein. ere is also an entrance at the top end of Kalverstraat (Rembrandtplein end).

e initials stand for Vroom and Dreesman, which is the biggest Dutch chain of department stores, with shops in every important city in e Netherlands.

Its official address is on Rokin, but there is also an entrance at the top end of Kalverstraat. e shopping is set over a number of floors and the goods on offer are quite good for men, women and children with many top names available. e venue is also renowned for its excellent sales and you rarely leave Vroom & Dreesman without picking up at least one bargain. La Place Restaurant on the ground floor offers excellent international fresh cuisine.

Due to the lack of large shopping malls in Amsterdam Centre, it is definitely worth mentioning the Stadshart Amstelveen. is is the only 4-star rated shopping center in e Netherlands. It is also the largest shopping mall in the larger Amsterdam Area. All big Dutch department stores such as V&D, HEMA and Bijenkorf have XL stores. Other noteworthy shops are the Bose Experience Center, Rituals Store & City Spa, e English Hatter and all the top Dutch electronics shops. e variety on offer is endless with more than 210 stores. On Friday Stadshart Amstelveen hosts a market. e centre is located at the end station of tram number 5 which runs from Amstelveen to Central Station

Winter 2014

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DEPARTMENT STORES mallS

g & g S P E Cial SizES BIG SIZES

Prinsengracht 514. Tel.: 020-6226339 e best things really do come in big pacakages!

Getting tired of regular stores which don’t stock sizes which are big enough to fit your needs – en the Amsterdam branch of G&G Special Sizes is the place for you.

Located on Prinsengracht, one of the city’s main canals, the staff at G&G Special Sizes realise that appropriate clothing and self-image are important, and they will go out of their way to ensure you get the outfit which best suits your style and your needs whether you are young, old, tall or broad.

Established in 1932, G&G have built an excellent reputation throughout the years and the same staff will display all the necessary patience and courtesy to ensure that customers leave with the perfect product.

Visitors to the store can choose from renowned brands such as Polo Ralph Lauren, Paul & Shark, Camel Active, Bugatti, Pierre Cardin, Alberto, Gardeur, M.E.N.S., Dressler and Ferkinghoff. e store is located around the middle of the Prinsengracht Canal which means you can also take a break from the shopping and enjoy some of the best cafes and bars in the city.

For more information and to check out whats new in their store, check out the website at: www.ggspecialsizes.com.

roBiN rUth aCCESSoriES/SoUvENirS TRENDY SOUVENIRS

Robin-Ruth was formed in Amsterdam in 1998, when they started selling souvenir ties to stores in the city. Since then, the company has become the largest supplier of souvenir articles and fashion accessories, as they offer products to more than 40 countries. e range of products has been extended and consists of socks, scarves, hats, caps, umbrellas and different models of bags. Robin-Ruth has its own representatives in the USA, the UK, Spain, France, e United Arab Emirates, Dominican Republic, Russia, Portugal and many more.

All the products are made with careful consideration to modern color, style, fashion flows and trends. Tourists all over the world appreciate the excellent design and superb quality of the articles, which also underline their individuality.

One of the most famous products nowadays is the shopping bag. is bag with the city name written all over is interesting for every tourist. You can collect them during your trip around the world. Show your friends where you have been. Show them your style, your class and your feeling for fashion.

In Amsterdam you will find Robin-Ruth wherever you go.

Big and small souvenir store have Robin-Ruth products available. If for any reason you can not find the product you wanted or you forgot to buy it, you can always visit their website www.robin-ruth.com and buy your Robin-Ruth item online.

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Winter 2014

DEPARTMENT STORES mallS

ziSEtY

P LU S - S I Z E S

Singel 465. Tel.: 020-6221436.

When it comes to fashion for the big or tall man, Zisety is not just the best store in Amsterdam, but one of the best in Europe. Located on the famous Singel Street, on the other side of the canal from the Floating Flower Market, Zisety (formerly known as Mooxx) stands for his High quality for the Mighty man. eir collections are stunning and the service is as good as you will find anywhere. It doesn’t matter where you come from, but it does matter where you are going – And the people at Zisety will make sure you go in style. An absolute must-go place for Plus-Size men. Open daily (except Sunday) from 9am until 6pm (until 5pm on Saturday; until 9pm on ursday; open from 1pm on Monday; also open from 9am until 5pm on the first Sunday of every month.)

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Winter 2014

DEPARTMENT STORES mallS

rED WiNg ShoES

hoogStiNS lUxUrY gift StorE

SKiNS CoSmEtiCS

Reestraat 15 Tel.: 020-6266002 www.redwingamsterdam.com

Kinkerstraat 117 Tel.: 020-6854600 www.hoogstins.nl

Runstraat 11 Tel.: 020-5286922 www.skins.nl

Red Wing Shoes opened its first official store in the Netherlands a couple of years ago. Together with denim boutique Tenue de Nîmes the American brand set up shop in the distinctive Reestraat (part of Amsterdam’s famous Nine Streets), carrying a substantial assortment of Red Wing shoes as well as various accessories. eir collection consists of a wide range of shoes, shoe-maintenance items, belts, gloves, as well as other accessories. e shoes are displayed on top of steel and antique glass show cases, which are filled with coal, creating a stunning visual effect.

Hoogstins is a traditional shop with a modern vision. ey simply love beautiful items which are made from the classiest materials. ere is an appropriate gift for everyone, with an appropriate price for everyone. Maybe you are tempted by a key ring from Cartier or a button case from Mont Blanc, or perhaps it’s an item from the excellent range of writing equipment and cigarette lighters that will tickle your fancy. Our personal favourites are the stunning leather folders which are available in various sizes, and which can assemble any kind of document or paper.

Skins Cosmetics offers a unique collection of exclusive and authentic fragrances, distinctive skin-care products and home fragrance accessories in the heart of Amsterdam’s trendy Nine Streets. eir knowledgeable and friendly staff do all they can to ensure you find the brand and fragrance which is most suitable to you. ey also offer make-up sessions and hair styling, using revolutionary products which ensure great skin and hair. To top it off, the actual venue itself is visually stunning and you may want to have your camera with you. e service is excellent from a team of well-qualified and friendly staff.

NESPrESSo BoUtiqUE

iittala amStErDam

amEriCaN BooK CENtEr

P.C. Hooftstraat 128. Tel.: 0800-0222320 www.nespresso.com

Leidsestraat 30 Tel.: 020-626573 www.iittala.com

Spuistraat 12 Tel.:020-6255537 www.abc.nl

ose who have not yet enjoyed the Nespresso coffee experience need to do so and there’s no better outlet for purchasing machines or coffee than the one which can be found on Amsterdam’s luxury shopping street PC Hooftstraat.

Even if you don’t buy anything, the store is a joy to behold such is the wonderful decor and the friendliness of the informative and chicly attired staff who may also give you the opportunity to sample before you buy. e store is open daily, so why not follow George Clooney’s lead and introduce yourself to a new style of coffee.

Luxury gift shopping and Iittala go hand in hand, so those who are looking for that extra special something should pay a visit to Amsterdam’s Iittala outlet on Leidsestraat. e large 120 m2 flagship store shows off Iittala and the collection which includes all of those little quirky gottaahves. One of the highlights, and a definite eye-catcher, is the back wall of the store: a mosaic-like image made up of more than 350 coloured Iittala glass objects – make sure you have your camera with you, as it is a photo you will cherish.

e American Book is a booklovers paradise as it offers four floors of wonderful reading material. is place may well be the largest source of English books on the Continent and whatever the subject, you can rest assured that they most likely have it at the American Bookstore. e staff are very clued up and for many people, stepping into the ABC in Amsterdam beats buying a book for maybe a few euro's cheaper on the net by hundreds of miles – a beautiful bookshop where you can freely sit and read anything you want for as long as you like.

Winter 2014

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DEPARTMENT STORES mallS

tax free Shopping

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esidents of non-EU countries can save large amounts on their shopping purchases by claiming back a tax refund.

is refund ensures that a bargain can be found in almost every shop in Amsterdam.

In order to be eligible for a VAT refund you must reside outside the country in which you are making your purchases.

You are only eligible for a VAT refund if you spend a minimum amount in one store on the same day. Be sure to ask inside the store for details about how much the minimum amount is. e following steps must be followed: Step 1: Ask the shop assistant for a Tax Free refund voucher and complete this form in the store.

Step 2: Upon leaving Holland, present your purchased goods, passport, shopping receipt and the tax free form you

filled out whilst purchasing your product. Make sure you have this form stamped by Customs.

Step 3: Claiming your refund. Ways of claiming your refund vary from company to company, but most tax free companies suggest that you post your stamped form to them and you should subsequently receive a refund direct to your credit card or bank account. ere is also the possibility of presenting your stamped form to a tax free company’s cash refund location (normally anywhere in the world) for an instant cash refund. e questions is often asked: what goods are eligible for a tax refund scheme and the simplest way to answer this is by stating that the tax free schemes can be used for any taxable goods that are exported for personal use. Calculating your refund is quite simple. e VAT rate in Holland is 21%, so the refund will be this percentage minus a small handling fee.

FEATURE CHRISTMAS

Christmas and New Year `Tis the Season to be jolly!

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In the past, Amsterdam received criticism for not pulling out all the stops when it comes to festive celebrations, but things are changing dramatically, and this year the local authorities have gone out on a limb to make sure it will be a very Merry Christmas!

In the following pages, we look at some of the big events which are taking place during the Festive period.

Winter 2014

FEATURE CHRISTMAS Oliebollen are traditional Dutch sweet treats.

Christmas In Amsterdam

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ne of the biggest perks of Christmas in Amsterdam is that almost nothing stops. Even on Christmas Day itself, almost all bars, clubs, cafes, shops and restaurants stay open, so the fun is never-ending and you will find many of the staff in these bars and cafes are decked out in their finest Christmas attire. Unlike most other places, the Dutch celebrate two Christmas Days, one on December 25 and one on December 26 and they are simply knows as First Christmas Day and Second Christmas Day. Traditionally, the second Christmas Day is when the locals take to the roads to visit their families. Many of the big entertainment areas such as Leidseplein, Rembrandtplein (close to Dam Square) and Museumplein offer attractions which include ice rinks, Christmas-style markets and vendors offering tasty seasonal treats including hot mulled wine and the famous Dutch Oliebollen (traditional doughnuts). e biggest is the Winterland spectacle which can be found on Rembrandtplein and runs from early December through to January. e area is transformed into a winter wonderland which offers an ice rink, Christmas markets and lots of festive food and drink. It is open daily from 10am until 2am. ose who want to worship need not worry as there are several churches that you can visit no matter what your particular affiliation.

(Magna Plaza or De Bijenkorf ), we recommend that you bring a camera, because both venues really go out of the way to ensure a festive look.

To give you more shopping time, most stores have extended opening hours on certain days during the holiday season. More so than ever, Christmas is also the time to make sure that you take extra care with your belongings. is is the busiest time of the year for pickpockets, so take the normal precautions to ensure you are not an easy target.

Ch R I s T M A s s h O p p I n g

Christmas shopping Soak up the Christmas atmosphere while on the hunt for gifts in the charming '9 Streets' neighbourhood of Amsterdam or get into the hustle and bustle of it all at the city's high street stores and shopping centres.

All the stores are filled with festive merriment and the biggest bonus of all is that many of them start their Winter sales on the run-up to Christmas, as opposed to many other countries which start offering their discounts when Christmas Day is over.

If you decide to visit the city’s two biggest department stores

Winter 2014

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FEATURE CHRISTMAS

T H e B e AuTIful AMSTeRdAM l I g H T f eSTIvAl

CHRISTMAS MARkeTS

Amsterdam Light Festival is a winter light festival for all ages. For 50 days, the historical centre of Amsterdam will present a unique décor for this international light and water festival.

Corresponding to the theme, ‘Building with Light’, 30 light sculptures and projections by international artists have been selected for this second edition. e boat tour, Water Colors, will exhibit artworks along, the Amsterdam canals and the Amstel River, while the walking route, Illuminade, will take place in the center of the city. Amsterdam Light Festival will take place from November 27 to January 18.

T H e I l luMINAde WAlkINg RouTe e walking route takes you past several inspiring light artworks of the Amsterdam Light Festival. During this unique international exhibition, young and established (international) artists will present their creations in the public space. Works include aprojections on historical buildings, installations on the street or in public parks, or works that require visitor participation. A unique experience in the darkest months of the year. e walking route takes you past several inspiring light artworks of the Amsterdam Light Festival and is certain to fill you with festive spirit. It runs from December 12 to January 5.

Whether you’re seeking shopping inspiration, ice-skating fun, or just a sweet snack under the fairy lights, there are seasonal treats to be found at the various Christmas markets in Amsterdam.

One of the largest and most colourful markets can be found on Albert Cuypstraat, where you can pick up seasonal snacks, as well as toys and clothing. Another large market can be found at Leidseplein and it also boasts an ice rink and olliebollen food stands can be found there as well.

ClASSICAl CoNCeRTS IN AMSTeRdAM Christmas comes alive in Amsterdam via a fantastic collection of classical and choral concerts. From more intimate shows at churches to filling the Concertgebouw chambers, check out our list of the major classical music events going on over the festive period. e Dutch Chamber Choir perform traditional songs of yesteryear and Christmas music by major 19th and 20th-century composers in their Christmas Concert at the Muziekgebouw aan ‘t IJ on the run-up to Christmas.

On Christmas Day itself, the Concertgebouw hosts the annual Christmas Day Matinee - an institution in Amsterdam! e Paradiso Orchestra and friends present Paradiso's Christmas Matinee on Boxing Day in the magical main hall of the Paradiso.

Check out the venue websites for more information about the events.

The stunning Amsterdam Light Festival will amaze you.

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New Year’s eve In Amsterdam

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ike almost everywhere else on the planet, Amsterdam goes into party overdrive on New Year’s Eve and if you find yourself in the city at this time, you are in for a real treat.

New Year's Eve in Amsterdam is called ‘Oudjaarsdag’ or ‘Oudjaarsavond’ (Old Year's Day or Old Year's Evening, respectively). You might also see or hear December 31st being referred to as Oud en Nieuw (Old and New). Whatever you wish to call it, one thing is for sure, if you're ringing in the New Year in Amsterdam, you're in for a memorable party.

Amsterdam's largest annual countdown will take place this year in front of the Rijksmuseum on Museumplein, a large grassed square in the museum quarter of the city. e free event starts at 21:30 and continues until after midnight. e party atmosphere is so warm you'll forget its winter!

Dam Square, Rembrandtplein, Museumplein, Nieuwmarkt and Leidseplein are also major revelry areas and once midnight arrives, they are extremely crowded, while the skies are illuminated by fireworks and the ear-drums pound from the sound of fire-crackers

which tend to be lit up long before and after the chimes for 12 o’clock.

Dam Square is always a centerpiece for the celebrations as a huge stage is erected and some of the country’s top performers entertain the thousands. It’s a similar situation (minus the stage) on Leidseplein, Museumplein and Rembrandtplein, with many bars and clubs staying open for 24 hours If fireworks are your thing, then the display which takes place over the Amstel River is a definite must. Head for the Magere Brug (skinny bridge) for the best view of the show. ere are plenty of private fireworks displays across the city and along the romantic canals – some people begin before it even gets dark!

By the way, instead of saying ‘Happy New Year’, the Dutch say, “gelukkig nieuwjaar” (pronounced Hill ukik New Yar).

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W

ith so much to see and do, visitors to Amsterdam should never have an excuse for boredom. We have highlighted the superb museums, the electric nightlife, the wonderful restaurants and much more in other sections of the magazine.

However, the action does not stop there as the city also plays host to a number of 26

exciting and enjoyable attractions. In this section we explore the best attractions on oer this spring, including the dazzling Coster Diamond Factory, The Diamant Museum, the wonderful theatre scene, classic windmills, colourful tulips and many of the other attractions which help to make this great city what it is.

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cruising the canals

Land of Windmills

ere’s no better way to discover Amsterdam than by boat and the cruises offered by the Blue Boat Company provide the ideal way to see the city from the many wonderful canals. eir deluxe boats will give you a remarkable opportunity to experience and see the beautiful traditional merchant houses, the numerous bridges, the typical houseboats and to feel the unique vibe of Amsterdam.

All the boats are equipped with a computerised audio system, informing you on all of the highlights you pass on the way. is information can be listened to in no less than 13 languages.

Blue Boat Company owns 9 party vessels with flexible interiors in several different sizes. ey have also created several complete package deals which take much of the stress away from those who are trying to organise the perfect day on the canals. ese packages range from a sailing bar package to a complete dinner on board and Blue Boat Company is certain to have at least one package which will cater to your needs.

For more information or help with organizing a special event, do not hesitate to contact them by phone at: +31 (20) 6791370 or by email to: info@blueboat.nl. You can also check out their website at: www.blueboat.nl.

T

he tulip has come to be a loved symbol of e Netherlands and many tourists visit the country just to see the bright coloured flower and the astonishing view over the bulb fields. In the beginning of the 17th century, the tulip gained major popularity as a trading product, especially in Holland. e interest in the flower was huge and bulbs sold for unbelievably high prices. During late 1636 and early 1637, there was a complete “Tulipmania” in the Netherlands and some varieties could cost more than an Amsterdam house at that time.

All this marked the start of Holland’s affiliation with tulips and flowers in general and the country is by far the Number One tulip exporter in the world.

DE O T T E R Gillis van Ledenberchstraat 78 Windmill 'de Otter' is a hidden treasure which is located in the city centre just west of the Jordaan area. It can be visited on weekdays and on Friday’s the miller often operates the mill.

SlO T E n W I n DM I l l Akersluis 10. Tel.: 020-6690412 Located on the outskirts of the city, the Molen van Sloten mill is still in use to keep the surrounding polderland dry. It is a 19th century polder draining mill accessible to the public daily between 10am and 4pm

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amsterdam theatres All year round, every night of the week, you can find quality, Englishlanguage performances and productions in Amsterdam. e easiest way is to drop by the theatres' box offices, where you can browse programmes, ticket prices and availability. An alternative is to visit the Uitburo on the corner of Leidseplein where you can purchase tickets for almost all performances. e Uitburo can be reached at 0900-0191 or you can check out their website at www.aub.nl.

R OyA l T H E AT R E C A R R E Amstel 115-125. Tel.: 020-5249452 More than a century ago, in 1887, circus master Oscar Carré opened his circus theatre on the banks of the Amstel River. e family Carré first performed in the Netherlands in September 1863 and their circus-theatre was a big hit from the beginning. Slowly the theatre changed from circus to variety shows and it was renamed ‘Royal eatre Carre’ following its 100th anniversary. After this, the theatre began to concentrate on musical, cabaret, stage plays, international performances and other spectacles. Check out the website at www.theatercarre.nl.

H E T M U z I E k T H E AT E R / OpERA HOUSE Waterlooplein 22. Tel.: 020-5518117 Het Muziektheater (e Music eatre) is the theatre of residence for e Netherlands Opera and the Dutch National Ballet and also home to the Holland Symphony Orchestra. Since its opening in September

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1986, it has attracted crowds from Amsterdam and beyond in their droves and all agree it is among the best of its type in the world. e venue hosts top class productions of some of the world’s most famous operas and ballets and musicals, so check out their website at www.hetmuziektheater.nl.

S TA DSSCHOUWbURg Leidseplein 26. Tel.: 020-6242311 As well as being one of the top venues for drama and theatre productions, the Stadsschouwburg also lays claim to being one of Amsterdam’s most beautiful buildings. e theatre frequently shows English language theatre productions and dance performances and most of the acts are outstanding. Information about what’s on can be gained via their website at www.stadsschouwburgamsterdam.nl.

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THE AMSTERDAM COnCERTgEbOUW Concertgebouwplein 2-6.

Tel.: 020-6718345 Constructed in the late 1800s to accommodate the need for a top concert venue in Amsterdam, e Concertgebouw is internationally renowned for its fabulous acoustics and as home of the famous Concertgebouw Orchestra. e Concertgebouw Foundation now organises around 400 concerts per year in the Main Hall and the Recital Hall, consisting of an alternating programme involving both Dutch and international musicians.

Before the ‘Sunday Morning Concert’ starts, you can take ‘a peek behind the scenes, as they offer guided tours, which begin at 9.30am and have to be reserved separately. Tickets for concerts which are due to be held within the next three months can be purchased online (www.concertgebouw.nl), at the box office, by telephone.

MUzIEkgEbOUW Piet Heinkade 1. Tel.: 020-7882010 e opening of the Muziekgebouw close to the IJ Tunnel marked a special moment in Dutch music history. e venue offers composers and makers of music and theatre with their own work place. Festivals, thematic projects and multimedia concerts are held regularly. For more information, check out their website at www.muziekgebouw.nl.

Amsterdam City of diamonds Amsterdam has been home to the world’s most distinguished and celebrated diamond factory for almost 175 years.

Listed on the National Inventory of Intangible Cultural Heritage, the craft of diamond cutting has been an important part of Dutch heritage since Sephardic Jews introduced the industry in the late 16th century. Today, Amsterdam’s reputation as ‘diamond city’ is unparalleled; it even has its own cut; the brilliant or Amsterdam cut.

When Moses Elias Coster established the first diamond factory, he was already one of the most respected and celebrated craftsmen in the world. His eye for detail and unmatched skill made him and Coster Diamonds the biggest name in the industry and was trusted to work on some of the world’s most spectac-

Coster Diamonds 1852

ular diamonds, such as the Koh-I-Nohr diamond, as commissioned by Queen Victoria of England.

the secret of the four ‘C’s’ by which the value of a diamond is determined: carat, color, clarity and cut.

Today Coster Diamonds is located in four stately premises, with free entrance and beautifully situated on the city’s famous Museum Square. The attached diamond museum houses some of the most desired pieces in history, such as the Glass Katana encrusted with diamonds and of course, the diamond ape skull.

And of course you get a chance to purchase an item at the end of your tour, because who doesn’t want a sparkling souvenir?

A visit to one of the world’s most respected and trusted diamond factory is a chance to learn all about the fascinating history of diamond cutting, to see the master craftsmen at work and to discover Coster Diamonds, Paulus Potterstraat 2-6, 1071 CZ Amsterdam, The Netherlands Tel. +31 (0)20 305 5555, info@costerdiamonds.com, www.costerdiamonds.com Opening hours: 9.00 am - 5.00 pm, 7 days a week

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because there is so much to do, sometimes it’s easy to miss the fact that Amsterdam is one of the most beautiful cities in the world and one of the biggest reasons for this are the majestic canals which separate Amsterdam from so many other capital cities.

Thus the nickname – Venice Of The north.

Venice of the north

T

he city is famed the world over for its ‘grachten’ (Dutch for canals) and the seventeenth century girdle of canals make for breathtaking viewing and are also an early example of excellent town planning.

During the course of the 17th century the famous crescent shape of the Amsterdam’s city centre was designed and resulted in the unique ring of canals, which are the location for approx. 2,200 buildings, 1,550 of which are listed as historic buildings. e three main city center canals are Prinsengracht, Herengracht and Keizersgracht, although e Singel Canal is also up there with the big boys. In total, the city consists of approx. 90 islands, separated by some 100 kilometres of canals which are linked by about 400 stone bridges. e Herengracht (Lord’s Canal) is the first of the three major canals in the city centre of Amsterdam.

Alongside the canal are several monumental buildings which are worth a look, so be sure to bring your camera. e Keizersgracht (Emperor's Canal) is the second of the three major canals in the city centre of Amsterdam.

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It is sandwiched between the Herengracht and the Prinsengracht and there are also several wonderful sites alongside it. e Prinsengracht (Prince's Canal) is the third of the major canals. Most of the canal houses along it were built during the Dutch Golden Age and interesting sights along the Prinsengracht include the Noorderkerk (Northern Church), the Noordermarkt (Northern Market), the Anne Frank House and the Westerkerk (Western Church, Amsterdam's tallest church).

If you fancy a more up-close-and-personal view, why not take a canal tour. We at Amsterdam Exclusive recommend that you take advantage of the many wonderful tours operated by the Canal Company. For more details on what they offer, check out or Attractions section or see their advertisement on Page 1.

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picture book houses e buildings are characterised by narrow, relatively tall facades, often crowned by richly ornamented gable tops. e reason behind the characteristic shape of the Amsterdam facades is that the plots were narrow and deep with the narrow side facing the canal. As such, the ridges of the saddle roofs were at right angles to the facades and the ornamental gable tops were introduced as way to hide the saddle roofs from view and make the houses more attractive.

Another thing to bear in mind is that some of the narrow brick houses are gradually sinking and if you look closely, you will also see that many of them are slanting. is is because they are built on wooden piles to cope with the marshy subsoil.

A

mong the most eye-catching and appealing architectural features of Amsterdam are the old and extremely beautiful canal houses, which can make the city centre look akin to a children’s pop-up picture book.

At one stage, it was actually rumoured that the beauty of the houses had persuaded the powers that be to make the entire city centre of Amsterdam a world heritage site. e city has one of the largest historic city centres in Europe, dating largely from the 17th century. At that time, a series of concentric, semi-circular canals (grachten) were dug around the old city centre. Along the canals, houses and warehouses were built.

Many of the houses were built as residences for wealthy citizens and most beautiful ones can be found alongside the major canals of Prinsengracht, Herengracht and Keizersgracht, where most wealthy Amsterdammers lived and where many still live.

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PedaL PUshing

Miscellaneous attractions a n i M a L instinct

A R T I S A M S T E R DA M z O O Plantage Kerklaan 38-40.

Tel.: 020-5233400 When you look at how space is such a premium in Amsterdam, it’s hard to believe that there is enough room for a top zoo, but there is and it’s provided by Artis Zoo at Plantage Kerklaan. Said to be the oldest zoo on the continent, Artis was founded in 1838 to promote the knowledge of natural history and is an oasis of peace and quiet amidst the hustle and bustle of the city. e zoo which was founded in 1838 is set in an area of 14 hectares and with 700 species of animals to see, it provides a magnificent overview of the entire animal kingdom of Amphibians, reptiles, fish, birds, mammals and insects.

Around the zoo you'll find many more Dutch and European animal and plant species, as well as more exotic ones. You can

also quench your thirst for knowledge at the zoo’s Planetarium, or by visiting its many museums and smaller exhibitions. e concept of Artis is split into five elements: 1.

Artis as a Zoo and Aquarium; 2. As a Botanical Gardens; 3. As a Zoological Museum;4. As a Geological Museum; 5. As a Planetarium. is unique combination meets Artis's primary objective of offering educational material to broad segments of the population. e zoo is open every day of the year from 9am until 5pm and its central location makes it easy to reach by all forms of public transport.

SEE IT All by bICyClE First time visitors will probably be amazed at the amount of bicycles on the city’s streets. It’s quite simply the most popular way for locals to commute and it’s also an ideal way to see the city. If you fancy renting a bike, the best service is offered by Dutch Bike Amsterdam. ey can be found close to Leidseplein at Overtoom 45 (0206833369) and they rent top quality bicycles and also accommodate those who prefer a bicycle with a bit more quality and a bit more class. ey also sell a huge range of bicycles, many of which you would not be able to find in your own country.

the aMsterdaM ( Voc shiP) Kattenburgerplein 1. Tel.: 020-5232222

Under orders!

H O RSE & CART is seems to be the latest transport craze in Amsterdam and if you fancy a journey through the city by horse and cart, make your way to the front of the Royal Palace and you will find one of the many chaufferdriven horse and carts.

‘e Amsterdam’ was an 18th-century VOC (Dutch East India Company) vessel which was used as a cargo ship. e Amsterdam has been moored next tothe Scheepvaartmuseum (Maritime Museum) since 1991. is boat is actually a replica the original was wrecked during a violent storm on its way to the Far East in 1749.

You can visit the beautiful vessel by purchasing a ticket for Amsterdam with a ticket for the National Maritime Museum ( Het Scheepvaartmuseum).

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More attractions

Beer tiMe

THE HEInEkEn ExpERIEnCE Stadhouderskade 78. Tel.: 020-5239666

d r i n K s ac adeMY

HOUSE OF bOlS Paulus Potterstraat 14 One of the city’s newest attractions, e House Of Bols Cocktail & Genever Experience is a must-see place where visitors can discover everything about the world’s oldest distilled spirit brand Bols, in Amsterdam since 1575. e House Of Bols offer visitors a chance to experience a spectacular adventure in taste, smell, image and sound and also learn more about the glamorous side of Bartending and cocktailmaking. Learn about the rich history of Lucas Bols, visit the e Hall of Taste for a surprising taste experiment as you taste with your eyes, hands and even your nose!

W o n d e r s of Wax

M A DA M E T U S S AU D S Dam Square 20. Tel.: 020-5221010 Rub shoulders with stars from the world of music, cinema, politics, sport and art. OK, they don't breathe and talk back to you, but the likeness is incredible as the wax workers at Madame Tussauds continue to excel and baffle with their uncannily realistic wax figures. e Madame Tussauds gallery is situated on one of the corners of Dam Square. e visit starts with a recreation of scenes from Holland's Golden Age before advancing to more present times.

Madonna, Bono, Michael Jackson, Bill Clinton, Mel Gibson, they are all there, so why not take a snapshot alongside your favourite star.

Sports lovers will enjoy visiting the top floor where many of the world's top sportsstars are on display and at present there is also a very enjoyable Pirates of e Caribbean exhibition. In a new concept, the venue also offers visitors the opportunity to try out as a model or popstar.

BULBs on Water

F lOAT Ing FlOWER MARkET e floating flower market is the only one of its kind in the world and is also one of the most colorful and fragrant places of interest in Amsterdam at any time of year.

It is unique in that the merchandise is

One of Amsterdam’s most popular attractions, e Heineken Experience closed for renovations last October, but it is set to open again this summer and things will be bigger and better than before, as new attractions such as a mini brewery, a Tasting Bar and a tour of the Shire horses stables have been added to the many other attractions which include experiencing the speed of a bottling line as an actual bottle of Heineken.

Of course no trip to the brewery is complete without a bit of personal testing. e former Heineken brewery is a National Monument and is listed as an anchor point along the European Route of Industrial Heritage. It is definitely worth a visit and those who have been before should return to check out the new attractions.

aMsterdaM arena

displayed on floating barges. Located on the famous Singel Canal, the market was first held in 1862 and has since developed into the best-known flower market in Holland. Its along the same street that you can also find the world famous Amsterdam Christmas shop.

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THE WORlD OF AjAx ArenA Boulevard 3. Tel.: 020-3111336 Sampling e World Of Ajax exhibition and stadium tour is an absolute must for football lovers. e exhibition charts the history of Holland's most famous club.

Tour the Stadium, visit the official Ajax fan shop and be mesmerised at the magnificent Ajax Museum. All in all, a real treat for those who follow the beautiful game. Also take a look in our Sports & Leisure section for further information and to find out if Ajax are in action during your stay in Amsterdam.

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Artist Mark Raven’s Reflections On His Home Town’s Atmosphere Amsterdam’s impressive history and typical atmosphere have always exerted a great attraction on artists, and over the past centuries many of them have attempted to capture the city’s beauty in their work. e same holds true for the Amsterdam artist Mark Raven. On two of the city’s most pretty locations, behind the Royal Palace in the heart of the city, and between the Rijksmuseum and Van Gogh Museum, Mark succeeds in attracting a growing audience with his striking modern impressions of Amsterdam. Over the past twenty years, he has developed a style by which he depicts the city in a refreshingly unusual way.

“My passion for this city is obviously related to the fact that I was born here. But the city’s atmosphere with its canals, its decorative gables and its culture also contributes to its inspirational character”, Stated Mark.

In his work Mark complements traditional graphic techniques, such as etching, with the possibilities of digital image manipulation, thus balancing the contrast between traditional and modern. By translating the characteristics of the Dutch capital into almost calligraphic symbols, he is able to capture the city in a simple, suggestive lines.

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tWo Locations Mark Raven’s work can be seen in his shop at the Nieuwezijds Voorburgwal 174, just behind the Royal Palace and in his recently opened store on the renowned Leidsestraat (no. 42) shoppingstreet. Both venues are definitely worth a visit and offer visitors the chance to take something extra special home from their trip to the Dutch capital.

UniVErsaL LanGUaGE After having studied journalism at the beginning of the 1980s Mark decided to turn to the more universal language of the image. He started out making detailed figurative drawings in black and white, selling these works on the streets of his hometown. Eager to get in touch with other cultures, Mark then began travelling around the world to broaden his vision, supporting himself by selling his impressions of the cities he visited. During these journeys he learned to present his work his own way, not solely depending on the art gallery circuit.

As it has always been his aim to make his work more visible and accessible, Mark presents his work not only as original prints, but also produced on t-shirts, posters and postcards, which are available for purchase at the two above-mentioned shops.

Amsterdam changes every moment of the day.’ When asked whether he has now finally found his own style, he answers laughingly: ´I am not sure. e basic style and technique are there, but within this style things are still changing all the time.

More and more I am beginning to find out that it is just as important what you leave out.´ Unfortunately for Mark, the growth of his businesses mean he has less and less time for painting and by his own admission he wants and needs to find a way to sketch and paint more. Winter is always a special time for an artist and particularly an Amsterdam artist as the cold season offers opportunities to view the city’s canals when they are frozen and also to get a different perspective on the buildings and bridges when they are covered with a coat of snow or draped with icicles. No doubt Mark will have his hands full running the shops and creating the masterpieces!

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DEVELoPMEnt It was from his detailed, figurative style that Mark later developed the unique play of lines, by which he not only evokes an immediately recognizable Amsterdam, but also captures the city’s typical movement, light and atmosphere. Signature elements are, of course, the bridges and canal houses, but also for example bicycles, or one of the famous towers. Speaking about Amsterdam, Mark states: ‘e city is different from day to day. e light, the movement, its entire coloration.

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City of Museums

D i s cover the enchantment, charm & Fascination

When you measure per square metre, Amsterdam boasts more museums than any other city in the world. The Dutch capital is home to more than 40 museums, with most of them situated close together on the area known as ‘Museumplein’.

This area is close to Leidseplein and is easily accessible. Have a look at our What’s On section to check out what events and exhibitions are taking place during your stay.

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RIjkSMuSEuM

vAn GOGH MuSEuM

AMSTERDAM MuSEuM

Jan Luijkenstraat 1. Tel.: 020-6747000 www.rijksmuseum.nl

Paulus Potterstraat 7. Tel.: 020-5705243 www.vangoghmuseum.nl

Kalverstraat 92. Tel.: 020-5231822 www.amsterdammuseum.nl.

e long awaited reopening of one of the world’s most famous museums, Amsterdam’s Rijksmuseum finally occurred during springtime and it was well worth the wait.

Only parts of the museum have been opened to the public in the past years, as major reconstruction was taking place and the changes have proved to be hugely successful and will ensure that Rijksmuseum retakes its place as one of Europe’s leading tourist attractions. e museum now boasts a new layout, a fully renovated building, new public facilities, a newly landscaped garden, and Rembrandt’s ‘e Night Watch’ returning to its original gallery. Overall, 80 halls will display 8,000 pieces of art and history.

One of Amsterdam’s most popular museums, e Van Gogh Museum holds the largest collection of works by Vincent van Gogh in the world. Nowhere else can you see so many of Van Gogh's paintings in one place. Here, you can follow the development of the artist's work through all its stages and compare it with pictures by other 19th-century painters in the collection. In addition, the museum offers a wide variety of temporary exhibitions on a large number of subjects from the history of 19thcentury art. e building which houses the Museum is easy to find as it stands out among the others due to its modern look and resemblance to some kind of space craft.

Check out their website for details of the stunning exhibitions which are currently taking place.

is museum was formerly known as the Amsterdam Historic Museum, but the name changed a couple fo years ago and it is now simply known as the Amsterdam Museum. It tells the compelling story of the growth and heyday of Amsterdam. Discover seven centuries of the city's history, through the intimate rooms and courtyards of this former Civic Orphanage, where Amsterdam’s orphans once lived. A lively, international city like Amsterdam deserves an exciting museum, so the most modern forms of multimedia are used as visitors are invited to discover the surprising objects that make the past seem real. Guided tours are available, as are quicktours for those with limited time.

AnnE FRAnk HOuSE

HET SCHEEpvAARTMuSEuM

REMbRAnDT HOuSE MuSEuM

Prinsengracht 267. Tel.: 020-5567105 www.annefrank.org

Kattenburgerplein 1. Tel.: 020-5232222 www.hetscheepvaartmuseum.nl

Jodenbreestraat 4. Tel.: 020-5200400 www.rembrandthuis.nl

It’s quite normal for hairs to stand on your neck as you visit the hiding place where Anne Frank wrote her diary during the Second World War. For more than two years, she lived secretly with family members and friends in the back part of her father's office building at No. 263 Prinsengracht. e Secret Annex has been preserved in its authentic state.

Quotations from the diary, photographs, films and original objects - belonging to the people in hiding and those who helped them - all serve to illustrate the events that occurred at this location. Anne's original diary is on display in the museum along with some of her other notebooks.

After four years of closure, Het Scheepvaartmuseum (e Netherlands Maritime Museum) re-opened its doors to the public in October 2011. e museum houses one of the world's biggest collections of nautical art and artefacts, including globes, paintings, ship models, and more. e museum is a true Amsterdam landmark. It stands in one of the city’s biggest 17th century buildings, a storehouse for the Dutch war fleet dating from 1656. e collection is the backbone of fascinating exhibitions about the Netherlands and the country's elemental connection with the sea. Visitors can experience the sea stories of yesterday and today. e museum also offers special exhibits for parents and children.

Rembrandt's own 17th century house where he lived between 1639 and 1658 has been restored to reflect his life and times. Visitors to the Rembrandt House are invited to find out what Rembrandt's life was like and where he painted and etched his masterpieces. e Rembrandt House Museum welcomes visitors who would like to feel his presence in it's recently restored seventeenth-century rooms. e Museum owns an almost complete collection of Rembrandt's worldfamous etchings. A changing selection is on permanent display in the museum. ere are also regular special exhibitions devoted to Rembrandt and to past and present artists who have been inspired by Rembrandt.

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HERMITAGE AMSTERDAM

THE OLD CHuRCH ‘OuDE kERk’

DE nIEuWE kERk

Amstel 51. Tel.: 020-5308755 www.hermitage.nl

Oudekerksplein 23. Tel.: 020-6258284 www.oudekerk.nl

Dam Square. Tel.: 020-6386909 www.nieuwekerk.nl

In the early 1990s Professor Mikhail Piotrovsky, director of the State Hermitage Museum in St Petersburg was considering the possibility of having satellites of the museum in the West and he choose as Amsterdam as the destination. Housed in a beautiful building on Herengracht, e Hermitage Amsterdam Museum organises exhibitions on one selected theme, giving usually two showings each year. All the exhibited art objects are transported from the State Hermitage Museum in Saint Petersburg. After the exhibitions, all art objects have to travel back to Russia. e current exhibition on display is ‘Peter the Great’, and all the reviews suggest it is a must-see exhibition.

As the name would suggest, this is Amsterdam’s oldest church and is now a centre of cultural activity in the heart of the old town centre. e beautiful light through the high windows, the medieval church furnishings, gravestones (such as Rembrandt’s first wife - Saskia van Uylenburgh) and the magnificent painted wooden vaults, create a unique atmosphere and reveal the buildings' unique history. e Old Church has been built in different phases and ages and has a total area of 4000 square meters. ere are two organs: a transept organ (1658) and the well-known Vater-Müller organ (1724/1738).

Nowadays both are used for concerts. e Church is also open to visitors and well worth a look.

De Nieuwe Kerk (e New Church) is a late Gothic building where art exhibitions and organ concerts are held. It can be found on the corner of Dam Square, beside the famous Royal Palace. It is also the place where Dutch monarchs are officially inaugurated. In 1980, Queen Beatrix was officially inaugurated in De Nieuwe Kerk. On 2 February 2002 the wedding between the Prince of Orange and Princess Máxima took place and last April, the new King was crowned there. e much talked-about exhibitions attract thousands of visitors every year. In fact, the church is one of the most attended exhibition locations in the Netherlands. e large-scale exhibitions feature treasures from other countries, cultures and religions and are fascinating.

ALLARD pIERSOn MuSEuM

bIbLICAL MuSEuM

AMSTELkRInG MuSEuM

Oude Turfmarkt 127. Tel.: 020-5252556 www.allardpiersonmuseum.nl

Herengracht 366-368. Tel.: 020-6242436 www.bijbelsmuseum.nl

Oudezijds Voorburgwal 40. Tel.: 020-6246604 www.opsolder.nl

Allard Pierson Museum is the archaeological museum of the University of Amsterdam. e ancient civilisations of ancient Egypt, the Near East, the Greek World, Etruria and the Roman Empire are revived in this museum.

Art-objects and utensils, dating from 4000 B.C. till 500 A.D. give a good impression of everyday-life, mythology and religion in Antiquity. e Museum shows the significance of ancient civilizations to contemporary European culture in a topical and challenging way. ey do this on the basis of an archaeological and top collection in collaboration with talented students and outstanding researchers. An absolute must-go place for those with an interest in earlier life.

Amsterdam’s Museum about the bible can be found in the heart of the old city centre along the Hernegracht Canal. e museum shows life in Egypt and Palestine at the time of Bible creation through a collection of artifacts and archaeological objects as well as the especially built models of temples. e collection of old bibles on display also includes the oldest bible in the Netherlands which was printed in 1477, as well as a first Dutch authorised translation of the Bible (1637). e struggle to publish the Bible in Dutch is intertwined with the history of Dutch independence as well as the history of the usage of Dutch as the language of religion..

Our Lord in the Attic is one of the oldest and most remarkable museums in Amsterdam.

Behind the characteristic facade of the house by the canal lies a largely original 17thcentury home and a complete hidden church. is hidden church 'in the attic' was built during the Reformation, when Catholics were forbidden to hold public services. Today, the church and the house form the backdrop to a succession of striking exhibitions highlighting religion and contemporary art. Museum Our Lord is one of the most cherished museums in Amsterdam with a special atmosphere that surprises every visitor. e museum is open daily, except on Sundays.

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mUseUm CLASSIFIEDS

TROpEnMuSEuM

FOAM FOTOGRAFIEMuSEuM

nEMO

Linnaeusstraat 2. Tel.: 020-5688200 www.tropenmuseum.nl

Keizersgracht 609. Tel.: 020-5516500 www.foam.org

Oosterdok 2. Tel.: 020-5313233 www.e-nemo.nl

In the Tropenmuseum you can take a trip through the world and through time. ousands of stories, splendid works of art and amazing objects bring a wide variety of cultures to life. e Tropenmuseum is one of Europe’s leading ethnographic museums, renowned for its collection. e permanent and temporary exhibitions display art objects, photographs and music and film from nonwestern cultures. e beautiful and historic building provides space for eight permanent exhibitions and an ongoing series of temporary exhibitions, including both modern and traditional visual arts and photographic work. e permanent exhibitions are Southeast Asia, Oceania, Western Asia and North Africa, Africa, Latin America, Man and Environment and Music, Dance and eatre.

Foam Photography Museum is a museum with an international allure and is the place for photography in all forms such as independent, documentary, applied, historical and contemporary. Along with the large exhibitions of renowned world famous photographers, Foam also exhibits emerging young talent in smaller short term shows.

Foam also holds lively discussions about photography, while providing an opportunity for concentration and study. e museum rotates its shows on a regular basis (every 2-4 months). In this uppermost gallery visitors will find a small library filled with books on photography and related subjects. An absolute must for anybody with even a slight interest in photography.

Science center NEMO is the biggest science centre in e Netherlands. Here you can discover the wonderful world of science and technology in a playful and entertaining way. e Amsterdam-based NEMO covers a wide range of scientific and technological subjects and is hugely enjoyable for both adults and kids. After a visit, you will return home with a feeling of satisfaction and you will most likely hold an even greater fascination for science and technology. Nemo achieves this by creating interactive exhibitions which fire the imagination, by developing educational products, projects and games, and by making programmes such as lectures, demo's, workshops and science theatre.

STEDELIjk MuSEuM

TuLIp MuSEuM

MuSEuM OF bAGS & puRSES

Paulus Potterstraat 13 Tel.: 020-5732911 www.stedelijk.nl

Prinsengracht 112. Tel.: 020-4210095 www.amsterdamtulipmuseum.com

Herengracht 573 Tel.: 020-5246452 www.tassenmuseum.nl

After a few years of housing temporary exhibitions at various different locations, the new Stedelijk Museum at Paulus Potterstraat opened its doors to the public on Sunday 23 September 2012. e museum’s permanent collection is on display in the beautifully restored historical building, with fixed spots for highlights like the paintings by Malevich, e Beanery by Edward Kienholz and works

by Willem de Kooning and Andy Warhol.

Half of the ground floor is reserved for the best pieces from the design collection, to demonstrate the Stedelijk’s importance in the design realm. e new addition by Benthem Crouwel Architekten offers plenty of space for exhibitions.

Visitors are invited to learn the story of the world’s most dangerous flower at the Amsterdam Tulip Museum on Prinsengracht.

In days gone by, the tulip drove the rich and the poor to ecstasy and bankruptcy. Founded in 2004, the museum seeks to fill a void in the history of the tulip. e exhibits include several interactive video displays that trace tulip bulbs from their ancient origins to modern 21st century cultivation. is is a friendly, small museum and is a must for people interested in gardening, flowers and of course history of the tulip mania in the Netherlands. e museum also features a special gift shop.

Enjoy 500 years of history of the Western ladies bag in a beautiful, historic canal house located in the centre of Amsterdam. e museum began as the private collection of Hendrikje Ivo, who collected bags for 35 years. She opened the doors of her home in Amstelveen in 1996 to allow the public to admire her spectacular collection of bags.

After 10 years, the location became too small, so with the help of an anonymous donor the move was made possible in 2007 to the Herengracht. Today, her daughter Sigrid Ivo is curator and director of the Museum which has grown into the largest bag museum in the world.

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mUseUm CLASSIFIEDS

40

vAn LOOn MuSEuM

MuLTATuLI MuSEuM

DuTCH RESISTAnCE MuSEuM

Keizersgracht 672. Tel.: 020-6245255 www.museumvanloon.nl

Korsjespoortsteeg 20. Tel.: 020-6381938 www.multatuli-museum.nl

Plantage Kerklaan 61. Tel.: 020-6202535 www.verzetsmuseum.org

Museum Van Loon is situated at Keizersgracht 672 and the double-sized canal house dates from 1672. e first resident was the painter Ferdinand Bol, one of Rembrandt's most famous pupils. In the nineteenth century, the Van Loon family came to live in the house and in the years the followed several of them held high positions in Amsterdam. roughout time, the interior and exterior have remained practically intact. Today they form a fascinating historical monument which is definitely worth seeing. Particular attention to be paid to the magnificent garden which is exceptionally maintained and has to be one of the most photographed sites in the city.

e birthplace of world-famous writer, Eduard Douwes-Dekker (1829-1887), better known as Multatuli serves as the Multatuli museum in Amsterdam. Multatuli was a man of humble origins, who had a career as a civil servant in the Dutch East Indies.. e museum also houses a study centre and an exhibition on the life and work of this talented writer. e Multatuli museum's mission is to organise exhibitions that throw more light on the life of the author and on aspects of his work. On display are Multatuli's writing desk, his library, the chaise longue in which he died, and books and pictures from the rich museum collection. Definbitely one of the city’s hidden gems.

e Plancius Building, in which the museum is located, was built in 1876 as the social club for a Jewish choir. Since 1999 it houses the Dutch Resistance Museum. Its permanent exposition shows Holland as it was shortly before, during and after the Second World War. From 10 May 1940 to 5 May 1945, the Netherlands was occupied by Nazi Germany. e exhibition at the Dutch Resistance Museum covers all forms of resistance including strikes, forging of documents, helping people to go into hiding, underground newspapers, escape routes, armed resistance and espionage. e model streets and walls full of photos that make up the décor help evoke the climate of the war years.

COFFEE & TEA MuSEuM

jEWISH HISTORICAL MuSEuM

SEx MuSEuM

Warmoesstraat 67.

Tel.: 020-6240683

Nieuwe Amstelstraat 1 Tel.: 020-5310310 www.jhmomc.org

Damrak 18. Tel.: 020-6228376 www.sexmuseumamsterdam.nl

Situated on the famous Warmoesstraat Street, close to the Red Light District, e Coffee & Tea Museum showcases coffee trade machinery, roasters, mills, grinders, pots, packaging, old tins, cups and various other objects. For five generations the Geels family have traded in coffee and tea. e museum is housed in the vast attic overlooking their shop on Warmoesstraat which has been previously used for an owner’s office. Upon entering, you will be taken aback by the rich coffee aroma and when you have visited taking in the intrigue of the museum, we recommend that you also venture into the shop and try some of the Geel’s concoctions.

e Joods Historisch Museum (Jewish Historical Museum), part of the Jewish Cultural Quarter, is a museum in Amsterdam dedicated to Jewish history, culture and religion, in the Netherlands and worldwide. A seven-year renovation of the museum was completed in 2007. e museum was recognized in 1989 when it received the Council of Europe Museum Prize, awarded for a combination of the presentation of the collection and the outward appearance of the buildings. It has permanent exhibitions as well as regularly changing temporary exhibitions, all of which are educational and entertaining.

e world's first and oldest sex museum, the "Venustempel" (Temple Of Venus) in Amsterdam. A leading museum on the theme of sensual love with an extensive collection of erotic pictures, paintings, objects, recordings, photographs and even attractions. All of the exhibits have been gathered together personally by the owners and can be viewed in their 17th century property on the Damrak.

Once you get inside, you realise that the Sex Museum tries to combine their rich collection of artifacts with the elements of an attraction park. ere are several humorous displays, but also some highly educational displays which are both interesting and intriguing. Bring your camera!

Winter 2014

mUseUm CLASSIFIEDS

MuSEuM THEO THIjSSEn

pIAnOLA MuSEuM

pRESS MuSEuM AMSTERDAM

Eerste Leliedwarsstraat 16. Tel.: 020-2907119 www.theothijssenmuseum.nl

Westerstraat 106. Tel.: 020-6279624 www.pianola.nl

Zeeburgerkade 10. Tel.: 020-6928810 www.persmuseum.nl

A small, but well organised and informative museum about the popular Dutch writer and educator eo ijssen, who lived from18791943. e museum offers a look at some of his famous works and also transmits an atmosphere of how Amsterdam was a century ago. e exhibits can be found in two rooms of the house, which is a modern reconstruction of the one, in which eo ijssen was born. A museum with a real local flavour and it’s a must for those who want to witness how Amsterdam was in years gone by. e exhibit is written in Dutch language, but English speaking staff will provide you with all the necessary explanations.

e Pianola Museum can be found in the Jordaan district and is a small museum of pianolas - automatic pianos which were invented in the USA in 1894. e Museum has several original instruments, among them a Steinway grand piano, adapted to be a mechanical instrument. ere are also thousands of pianola paper music rolls and several other interesting memorabilia. e intrigue of a visit to this special museum is increased thanks to the old furniture and dimmed light. An absolute must for those who are interested in music and its history. e museum is open from 2pm to 5pm on Sundays. Appointments must be made for other days. A unique, beginning of the 20th century atmosphere.

A small museum specialized in the history of the newspaper and magazine publishing in the Netherlands. e Press Museum’s permanent exhibit under the title “Roll the presses” shows the history of the press in the Netherlands.

Press photographs as well as publicity materials, publicity posters, models of old printing presses, first photo cameras and a preWorld War II editor’s desk help to recreate the atmosphere of how newspapers and other forms of media were created in the past. A big part of the museum features temporary exhibitions about the different aspects of the Dutch publishing – for example about the press in the former Dutch colony of Suriname.

MuSEuM OF SpECTACLES

DIAMOnD MuSEuM

HOuSEbOAT MuSEuM AMSTERDAM

Gastuismolensteeg 7 Tel.: 020-4212414

Paulus Potterstraat 8 Tel.: 020-3055300 www.diamantmuseumamsterdam.nl

Prinsengracht opposite no. 296 Tel.: 020-4270750 www.houseboatmuseum.nl

e National Museum of Spectacles (Het Nationaal Brilmuseum) is located above an old fashioned optician’s shop, which feels itself like a museum. Two floors are full of interesting objects which exhibit 700 hundred years of the history of spectacles. ere are also examples of more recently designed spectacles which came to prominence after been worn by renowned stars from music and film. is small museum is a consequence of passion of members of one family, which passed on their collection through four generations. As well as items from the far past, the museum also features exhibits from the recent past and particularly, the glasses of people like Buddy Holly, John Lennon, Elton John and Elvis Costell

e Diamond Museum Amsterdam takes you on a journey that began three billion years ago, 200 kilometres under the surface of the earth, and which ends in the ring on your finger or in the pendant around your neck.

Along the way you will penetrate as far as the carbon atom, meet the specialists who transform a rough stone into a sparkling jewel, be surrounded by many famous glittering diamonds and see the smallest brilliant diamond in the world. You can learn about Amsterdam’s diamonds history, distinguish between a real and an imitation diamond for yourself an finally, enter the largest diamond in which stars from around the world encircle you.

e Houseboat Museum gives you the unique chance to experience the life on board a real houseboat and it is in fact the only museum of its kind in the world. Visitors can see how the authentic barge was converted to a comfortable houseboat, which includes a captain’s quarters, a sleeping bunk, a sizable living-room, kitchen and bathroom. e original vessel was engaged in transporting sand, gravel and coal until the 1960s. e vessel has actually been lived in for about twenty years. Even though it is now no longer lived in, it seems though as if the residents just popped out to do the shopping. A descriptive booklet (printed in 13 languages) will help you find your way around the boat.

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FEATURE Business

A

msterdam’s historical charm is just one face of this dynamic modern city. Because amidst the splendour of the canals and picturesque buildings breathes a sophisticated business environment.

These are troubled times for the business sector with the current global economic problems digging holes into economies all over the world, but as of yet, the virus has not spread so dramatically into the Netherlands as it has to other countries. In the following pages we take a brief look at doing business in Amsterdam.

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Winter 2014

FEATURE Busin ess

Business in Amsterdam

A

msterdam remains almost as as bustling and economically productive as it was during its golden age when its ships sailed to all corners of the Dutch Empire. e Dutch capital lies at the heart of Europe, as its location gives easy access to a number of major European markets. Indeed, the Dutch capital has been recognized by many as one of the top five business locations in Europe. e Dutch economy is noted for stable industrial relations, moderate unemployment and inflation, a sizable current account surplus, and an important role as a European transportation hub. Perhaps it’s Holland’s self sustainability which protects it from the current crisis.

Germany is the Netherlands' biggest trading partner, with 25% of import and export trade, while other major players include Belgium, Luxembourg, France and the UK. On average, approximately 70-100 foreign companies set up in the Netherlands every year. ey are attracted by Amsterdam's prime position within Europe, with excellent international connections from the ever-expanding Schiphol airport and Amsterdam port, a strong infrastructure, a multilingual workforce, a stable political and economic climate and business-friendly policies. Major companies in Amsterdam include ABN Amro Bank, Philips and Shell, while IBM, Sony and Canon all having their European headquarters in the city. It is fitting in a city that was home to the world's first ever public stock exchange that finance is a major part of the business world, with the financial sector employing approximately 8% of Amsterdam's workforce and some 70 banks having a presence in the city. After finance, fashion and flowers are key sectors. Of all Amsterdam's exports, tulips are probably the most famous. In terms of exports, fresh flowers are a large market and Heineken is the largest export brewery in the world, with sales to 150

countries. Over the last 20 years, Amsterdam has also emerged as a strong base in advanced technological industries, computing, telecommunications and biotechnology. e facilities provided for businesses in Amsterdam are extensive. e Amsterdam RAI International Exhibition Center is one of the country's largest and one of the world's leading convention centres. As with all major cities, Amsterdam's business hours vary from one industry and sector to another but in general, most office environments operate between 09:00 and 17:30, Monday to Friday. e majority of banks are open between 09:00 and 16:00, Monday to Friday. Some of the larger banks will probably also be open on Saturday mornings. e Amsterdam Stock Exchange e Amsterdam Stock Exchange is considered the oldest in the world. It was established in 1602 by the Dutch East India Company (Verenigde Oostindische Compagnie, or "VOC") for dealings in its printed stocks and bonds. It was subsequently renamed the Amsterdam Bourse and was the first to formally begin trading in securities. e European Option Exchange (EOE) was founded in 1978 in Amsterdam as a futures and options exchange. In 1983 it started a stock market index, called the EOE index,

Winter 2014

consisting of the 25 largest companies that trade on the stock exchange. It merged on September 22, 2000 with the Brussels Stock Exchange and the Paris Stock Exchange to form Euronext, and is now known as Euronext Amsterdam. e former Stock Exchange building was the Beurs van Berlage. e Amsterdam Stock Exchange e Amsterdam Stock Exchange is considered the oldest in the world. It was established in 1602 by the Dutch East India Company (Verenigde Oostindische Compagnie, or "VOC") for dealings in its printed stocks and bonds. It was subsequently renamed the Amsterdam Bourse and was the first to formally begin trading in securities. e European Option Exchange (EOE) was founded in 1978 in Amsterdam as a futures and options exchange. In 1983 it started a stock market index, called the EOE index, consisting of the 25 largest companies that trade on the stock exchange. It merged on September 22, 2000 with the Brussels Stock Exchange and the Paris Stock Exchange to form Euronext, and is now known as Euronext Amsterdam. e former Stock Exchange building was the Beurs van Berlage.

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FEATURE Business

Business info

useFuL C O n TAC Ts & nuMBeRs AC C O u n TinG AnD TA X s e R ViCes

AdAms mANAgEmENT sERvIcE Kabelweg 42a. Tel.: 020-6262535 O R A N g E TA x s E R v I c E Keizersgracht 62-64.

Tel.: 020-5539665

BAnKs

ABN AmRO In the Netherlands, call 0900 00 24 for more information. Choose option ‘4’ for an English-language menu. From outside the Netherlands, call 0031-10-2411720 INg BANk Tel.: 0800-7011, from 7.30 to 21.00 on weekdays and from 9am until 5 pm on Saturday.

FORTIs Tel.: 0900-8172 RABOBANk Tel.: 020-7778899

B u s i n e s s MeeTinGs & C O n G R e sses

A m s T E R dA m R A I Europaplein 2-22. Tel.: 020-5491212 Further details about Amsterdam RAI can be found in a separate story in our business section. Website: www.rai.nl.

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Business seRViCes

E U RO BUsINEss cENTER Keizersgracht 62-64. Tel.: 020-5207500 Taking care of your business and your office, they offer full service office rental with all facilities, secretarial services, meetings facilities, translations and much more. Website: www.eurobc.nl.

Busines DeVeLOPMenT H E AdsTART Bv Droogbak 6a. Tel.: 020-6383734 For European business support. Website: www.euroheadstart.com

sITEs FOR dUTcH NEws IN ENglIsH

http://www.nisnews.nl. & www.bignewsnetwork.com c H AmBER OF cOmmERcE Known in Dutch as the Kamer Van Koophandel.

De Ruyterkade 5. Tel.: 020-5314000 c U s TOms INFO Tel.: 0900-0143 d U TcH NEws sITEs www.nisnews.nl www.bignewsnetwork.nl

eMPLOYMenT AGenCies U N dUTcHABlEs Singel 80. Tel.: 020-6231300

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esTATe AGenTs

PERFEcT HOUsINg Bv Prins Hendrikade 139. Tel.: 020-5251100

LAnGuAGe sCHOO L s ElycIO Entrada 151. Tel.: 020-4160788

lANgUAgE sOlUTION Vinkenstraat 79. Tel.: 020-4223122

LAWYeRs

vAN APP IA & vAN dER lEE Overtoom 323. Tel.:020-5312999. www.vanappiavanderlee.nl

ReMOVALs ATlAs INTERNATIONAl mOvERs B.v

Bennebroekerweg 281 Rijsenhout, Amsterdam-Airport.

Tel.: 020-6530202

TRAVeL AGenTs

AcO TRAvEl Bv Rynstraat 186. Tel.: 020-6612557

FACTs & FiGuRes Telephones: Main lines in use: approx 7.7 million Mobile/cellular: approx 16,000 Television broadcast stations: 21 Internet country code: .nl Internet hosts: Approx 7 million.

Internet users: Aprox 11 million.

FEATURE Busin ess

Travel in style With Wheels unlimited

T

ime and creativity are two essential skills for those who operate efficiently in the business market, but too often, these skills are wasted due to the loss of valuable time worrying about transportation. ankfully, visitors to Amsterdam or any other part of Holland have a ready-made-solution thanks to the service offered by the Wheels Unlimited Company.

Wheels Unlimited provide impeccable services for companies and their clients, courtesy of their high standards of professionalism and their knowledge in their chosen field.

Winter 2014

Included among their services are airport transfers, road shows, private guided tours, business tours/transfers and chauffeur driven services. Anyone who wishes for another form of private and classy transportation should contact them, as they are always willing to meet customers’ demands. Comfort is also an essential ingredient of their service and clients will be more than content with their fleet of Mercedes SClass and V-Class vehicles.

Wheels Unlimited distinguish themselves by offering customized and flawless services at affordable rates and their highly experienced drivers will go out of their way to make sure your day is a successful one.

For more information, you can contact them at: +31(0)297-36-35-69 or +31(0)654-76-24-16 and for more information you can check out their website at www.wheels-unlimited.com.

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HEALTH WELLNESS

Health & Wellness

concierge or receptionist for more details if you need to lose your aches and pains.

Amsterdam’s Shopping Scene

e city also offers various health spas where can guests can comfort themselves with jacuzzi-whirlpools, steam rooms, saunas and various other devices.

W

It’s also a city which is big on fitness. Dozens of gyms opened since the turn of the Millennium. However, many cater for only long term members and it can be difficult to get access if you are here for a short-term stay. If your hotel does not have fitness facilities, then ask at reception for gyms which are tourist-friendly.

ith so much to see and do, and so many routes to walk, Amsterdam is a city that can be draining both physically and mentally, so its fitting that the Dutch capital has an excellent health and wellness scene. e health and wellness industry has boomed during the past decade, as more and more people place added importance on the way they look and feel, and it’s no different in Amsterdam, where you can expect to see all the latest equipment and mod-cons.

You will no doubt notice the huge number of Massage parlours in the city centre. Most of them are operated by professionals and everything from a head or foot massage to a complete ai Massage can be found. Most of the bigger hotels also offer excellent massage swervices, so ask your

46

e ladies may also be interested in manicures and pedicures. Unfortunately, with this branch of health and wellness, quantity does not always equaly quality. However, one of the best you will find in this city or any other city is the Senses Studio which can be found on Nieuwezijds Voorburgwal (See the next page).

For those eager to top up their tan, Amsterdam has no shortage of solariums. ere is a large number of Sundays outlets scattered throughout the city. Check their website for addresses and contact details.

Winter 2014

FEATURE MUSEUMS

Museums Hidden Treasures As well as all the well-known museums, Amsterdam also offers various lesser known museums which can be equally enlightening and just as entertaining. e following are some of our favourites.

DE appEl arTS CEnTrE M U S E U M Of CanalS Herengracht 386 www.hetgrachtenhuis.com A visit to Het Grachtenhuis (the Canal House) is the perfect way to learn more about the history of Amsterdam’s canal ring. e museum looks at the 17thcentury city expansion projects that led to Amsterdam’s ring of canals which received UNESCO world heritage status in 2010. After seeing the interactive displays, you’ll look at Amsterdam in a whole new light when wandering through the city’s streets or taking a canal cruise

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Prins Hendrikkade 142 Tel.: 020-6255651 De Appel arts centre is an internationally-oriented arts centre based in Amsterdam. Since 1975 it has served as a leading platform for the research and presentation of contemporary art.. At the new location on Prins Hendrikade, you can also visit Moes - a café featuring local, seasonal ingredients. De Appel offers a varied programme of exhibitions and performances by visual artists, choreographers and theatre directors as well as presentations and debates to bring the latest developments in the arts to a wide audience.

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CaT CabinET Herengracht 497 Tel.: 020-6269040 www.kattenkabinet.nl e Kattenkabinet (Cat Cabinet) is located in a lovely canal house in Amsterdam. is museum is dedicated entirely to the role of cats in art and culture throughout history. Paintings, sculptures, posters and other cat-related objects are on display, watched over by some friendly felines. is felinerelated collection was founded in memory of a frisky tomcat, John Pierpont Morgan, a long-time companion of the museum's founder.

FEATURE MUSEUMS

OlyMp iC ExpEriEn C E Olympisch Stadion 2 Tel.: 020–6711115 www.olympischstadion.nl e Olympic Experience is an interactive visitor’s centre that presents the past, present and future of Dutch sports through an innovative multimedia exhibition. It is housed inside Amsterdam’s monumental Olympisch Stadion (Olympic Stadium) that hosted the Summer Games in 1928. Honouring the sporting tradition, e Olympic Experience is a permanent homage to Dutch sports

G r E E n b Ox MUSEUM

TraMWay MUSEUM

Korte Leidsedwarsstraat 12 Tel.: 06-24282884 www.greenboxmuseum.com e Greenbox Museum is one of Amsterdam’s smallest art museums, located in the heart of the city near Leidseplein. e museum is the first of its kind in the world, focusing solely on contemporary art from Saudi Arabia. is private collection of avant garde works from Saudi Arabia often has a special link to the Muslim world, as Saudi Arabia is the home to Mecca.

Amstelveenseweg 264 Tel.: 020-6737538 www.museumtramlijn.org e Tramway Museum (Elektrische Museumtramlijn) of Amsterdam revives the past with a unique collection of historic trams. e trams are restored to full working order, and you can even ride in them. You can also look in the depot to see on-going restoration work on several historic trams. e Tramway Museum is run primarily by enthusiastic volunteers and is a great spot to see historic trams that have been lovingly restored to their former glory.

champions and is a unique attraction for all sports lovers. Visitors can explore the catacombs of the Olympic Stadium and see what it takes for athletes to become world-class professionals. e centre focuses primarily on speed skating, track & field, football, judo, rowing, cycling, hockey, tennis and swimming.

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FEATURE rESTaUranTS

Winter Dining in amsterdam ThE FlAvoURs oF sEAson

By The Food Guru

Many would say that Amsterdam isn't the first name that springs to mind when you think about culinary excellence. however, the Dutch capital attracts crowds of food lovers with the unique quality of local cuisine and the fact that portions are larger and cheaper than almost anywhere else in 50

northern Europe.

Regardless of whether you're on holiday or a business trip, many Amsterdam's restaurants are certain to tantalise your taste buds and invoke a genuine flavour of the city.

Winter 2014

FEATURE rESTaUranTS

C

ontemporary Dutch cuisine has been shaped by the Netherlands' cultural and agricultural history.

Interestingly, it's based primarily on vegetables, with various types of meat serving only as an occasional addition. e Dutch cooking tradition might not be as diverse and sophisticated as other nations, but it's certainly healthy. e exclusive use of organic products and a wide range of exotic spices makes the final result well worth trying.Dutch classics include hutspot, which is a vegetable and potato mash garnished with fried chops or sausage and served with gravy. Excellent Dutch cheese and fresh fish from the North Sea also make up the core of the country's cuisine. No doubt, you will notice the large number of herring kiosks which are

scattered throughout the city and serving raw herring with onion and pickle, either unaccompanied or as a sandwich. It’s an acquired taste, but should be tried while you are in Amsterdam.However, it is not just about “Going Dutch” in Amsterdam, because the vast number of cultures and nationalities of the city have ensured a wide range of international restaurants with quality eating establishments from all over the world. ere are countless eateries specialising in specific international cuisines and all clearly mark their presence on the culinary scene of the city, which boasts over 1,000 venues. As you’d expect from a city high in tourism, there are more bad restaurants than there are good ones, but the good ones tend to be very very good.

WInTER Winter in Amsterdam signals the return of the famous Oliebollen (Oil Balls) – a Dutch donut without the hole.

Amsterdam's squares and train stations are filled with Oliebollen stands during winter.

Freshly cooked and sprinkled with icing sugar a perfect snack to ward off the east wind. A warm cup of chocomelk (chocolate milk) also goes a long way in winter, as does Mullwijn (mulled wine), which is warmed red wine with herbs and is available at various stalls on Rembrandtplein, the Dam and Leidseplein.

FEATURE rESTaUranTS

DiSTriCT 5 Van der Helstplein 17. Tel; 020-7700884. www.district5.nl If you want to enjoy a Mediterranean atmosphere in a typical Amsterdam neighbourhood, then Restaurant District 5 is the place for you. e venue has an excellent setting in a quiet area of De Pijp.

It’s just a few blocks away from the hustle and bustle of the Albert Cuyp Market, but is nestled nicely in the trees with outdoor ground lights adding to the ambiance.

Inside the restaurant, you will receive feelings of warmth, color and cosiness, with an open kitchen. ey serve a weekly changing Mediterranean 3-course menu with daily fresh ingredients, and there is always a choice between meat, fish and vegetarian dishes. eir famous home-made "patisserie' and award-winning house wines add further to an excellent dining experience.

If you don’t believe us, just look what two visitors wrote on the renowned tripadvisor website: “Do yourself a favour and get away from the touristy madness and be delighted at District V - you'll not regret it one bit”, a couple from London.

“Do yourself a favour and get away from the touristy madness and be delighted at District V - you'll not regret it one bit!”, a visitor from Prague.

DE KaS Kamerlingh Onneslaan 3 Tel.: 020-4624562 www.restaurantdekas.nl At the start of the 21st century, top chef Gert Jan Hageman, who had earned a Michelin star in Dutch haute cuisine, found a new direction for his own career and a new purpose for the old greenhouse that belonged to Amsterdam's Municipal Nursery, which dated from 1926, and was due to be demolished.

With a lot of luck and help from the municipality and his family and friends, Hageman succeeded in converting the unique 8-metre high glass building into a restaurant and nursery.

Situated in Frankendael Park, between the Rembrandt Tower and the 19th century facades of Watergraafsmeer, De Kas is an oasis of calm for the fifty-thousand guests who dine there each year; either in the breathtaking dining room designed by Piet Boon, or - if weather permits - outside in the herb garden.

A truly unique and memorable dining experience which is certain to have you coming back for more.

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FEATURE rESTaUranTS Despite producing some of the finest flatfish and shellfish in the world, there are few specialized fish restaurants in Holland, but Le Pecheur is definitely an exception to that rule. e restaurant opened in 1981 and the combination of a classic formal setting, wonderful seafood and excellent service made it an immediate success and it remains that way today. e fish is delivered daily and sometimes twice a day to ensure quality and freshness. e service is also top class and the restaurants boast a quality wine list with a number of very impressive bottles which go perfectly with a fish course. A paradise for seafood lovers.

los P IlonEs

lU c I U s F I s h R E s TAU R A n T

Spuistraat 247.

Tel.: 020-6241831 Gourmet fish lovers will adore the pure fish dishes and the subtle prepared fish specialties at Lucius Fish Restaurant on Spuistraat. Lucius has been operating as a genuine fish restaurant in French brasserie style since 1975 and the skilled staff in the kitchen and the restaurant always go out of their way to make sure diners have absolute quality with fresh products and excellent service. The menu is extensive and offers an array of different seafood choices. Guests will also be impressed by the quality and quantity of the wine list. An absolute must for those who prefer tastes from the ocean.

Kerkstraat 63.

Tel.: 020-3204651

lE P E c h E U R

Reguliersdwarsstraat 32.

Tel.: 020-6243121 One of Amsterdam’s best Mexican restaurants, Los Pilones on Kerkstraat (Leidseplein area) is the place to go for truly real Mexican cuisine at great value. e restaurant is run by Hector and Pedro, two Mexicans brothers who take pride in their country’s culinary heritage. e food is great and is served in generous portions and the service is also excellent.

All those who believe they know all there is about tacos, salsas and chillies and other Mexican goodies, think again because Los Pilones will raise your standards so high you won’t ever settle for fake Mexican stuff again. Reservations are recommended because this place fills up quickly. ey recently opened the second Los Pilones restaurant at Eerste Anjelierdwarsstraat 6 and it is equally good.

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FEATURE rESTaUranTS

REsTAURAnT As nEW KInG

Zeedijk 115-117. Tel.: 020-6252180, www.newking.nl.

There are several Chinese/Mandarin restaurants in the city, but this one is extra-special and believe us when we tell you that the queue often runs out the door of this Amsterdam institution. Portions are generous, and you're bound to order more than you can eat, so building up an appetite is advised. Service can be quite abrupt but that’s just the way it is, Among their specialties are roasted duck, dim sum and the aubergine stuffed with peppery minced pork. They also serve a number of excellent vegetarian dishes.

Prinses Irenestraat 19 Tel.: 020-6440100 Located in an old church right near the business district Zuid-As. Upstairs is an exhibition space devoted to the revolutionary Platform 21, and downstairs you can enjoy delicious authentic dishes on long tables. This place has no fixed menu, but rather an ever-changing array of dishes prepared with fresh ingredients such as free-range meat, organic veggies, locally brewed beer and homemade bread. You can dine in the marvellous homey interior or outside on the patio surrounded by the garden.

R A z M ATA z

Hugo de Grootplein 7-11 Tel.:020-4868408. www.razmataz.nl Classic French cuisine. Head chef StĂŠphane Bertet and his two sons Kailash and Kyle Bertet form the basis of this majestic kitchen team. Visitors are invited to taste old family recipes from Marseilles with influences from Italy. All their meat comes from the organic butcher, their fish is brought in fresh every day and everything on the menu is homemade. The restaurant also boasts a wonderful wine selection from France and Italy and they also like to surprise their guests with an unknown or forgotten aperitif. A special place for special people.

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FEATURE rESTaUranTS REsTAURAnT vERMEER

Prins Hendrikkade 59.

Tel.: 020 556 4885 Housed inside the famous NH Barbizon Palace Hotel, a dish from the kitchen of Chef de Cuisine Chris Naylor reflects a particular moment with a mosaic of pure colours, aromas and tastes which unexpectedly merge into a rich, culinary sensation. Their experienced sommelier can recommend a wine from the remarkable wine menu with a selection from around the world. Haute cuisine combined with superlative service creates an unforgettable culinary experience. Highly recommended.

RI s T o R A n T E s o G n o

Stadhouderskade 7. 1054 ES Amsterdam Tel. +31 (0)20 589 88 70. www.ristorante-sogno.nl If classy Italian cuisine with some extra added perks sounds attractive, then make your way to Restaurant Sogno which is housed inside the NH Amsterdam Center hotel close to Leidseplein at Stadhouderskade 7. The Italian waiters will pamper you with flourishing gestures at tables which are laid in classical style.

The menu will mesmerise you, as will the wine list and the ambience. If you are lucky enough, you may find a window table which offers wonderful views onto one of the busiest parts of the city.

Highly recommended.

FEATURE rESTaUranTS s E A PA l Ac E

Oosterdokskade 8.

Tel.: 020-6264777 Europe’s first floating restaurant is also one of the most visually stunning buildings that you will find anywhere in the world as it looks like a huge Oriental Temple which has been placed on the Amstel River and is a sight to behold at night-time. Founded in 1984, the restaurant is also one of the biggest in the city as it caters for up to 700 people and is divided over three floors. It’s not just the building that is impressive, because the food is also top class as visitors can choose from a varying Chinese menu which offers Cantonese, Peking, Sichuan and North China specialties. The restaurant opens daily from midday. Situated close to Central Station, it is unmissable and very much recommended.

Reservations may be necessary.

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h U Dson's TERRAcE & R E s TAURAnT

Prins Hendrikkade 59. Tel.: 020 5564975 Hudson's Terrace & Restaurant is located in the bright and airy lobby on the ground floor of the famous NH Barbizon Palace Hotel. The modern restaurant offers a fresh day´s start with an extensive

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breakfast buffet. In the afternoon and evening the restaurant becomes the perfect setting to enjoy lunch or dinner à la carte, light snacks or Spanish tapas. The cuisine offers a savoury selection of typical regional specialties as well as international cuisine. Hudson´s Terrace & Restaurant also serves as the meeting point, as its open all day.

FEATURE rESTaUranTS

RE s TAU R A n T s T o U T

c A F E AMERIcAIn

chEF's TABlE

Haarlemmerstraat 73.

Tel.: 020-6163664

Leidsekade 97. Tel.: 020-5563000. www.cafeamericain.nl

This funky and modern restaurant creates wonderful fusion from French, Spanish and Japanese ingredients, many of which have a magical effect on the taste buds.

The menu changes with the seasons and the interior is modern and eye catching. The paintings and photography also reflect Stout’s funky theme. They also offer a lunch menu comprising of diverse sandwiches as well as breakfast options. The wine list is also impressive and they won the 2004 House Wine of the year for Holland.

Situated in the heart of the centre, overlooking Leidseplein, the famous Art Deco Café Americain is open for breakfast, lunch, dinner, high tea, Sunday Jazz brunch or just for coffee and cake at the reading table. The Café walls feature original Art Deco paintings from Shakespeares Mid Summer Nights Dream. The five-metre windows are decorated with stained glass windows, whose arches are the continued theme of the high ceiling decorated with Tiffany lamps. For 100 years the Café Americain has enjoyed a reputation as being the meeting place for writers, musicians, actors and other artists of the national and international art world.

Asterweg 14, Amsterdam-Noord.

Tel.: 020-3340672 www.chefs-table.nl Since 2008 Amsterdam-Noord has hosted this culinary meeting point which is divine and different.

Located in the business area of Asterweg, guests will immediately experience the friendly and welcoming atmosphere and their eyes will feast upon the amazing open kitchen. Unlike many restaurant with an open kitchen ', where you can peek through a hatch at Chef 's Table, at this place you walk literally and figuratively through the beautiful kitchen. It’s up to you whether you choose two, three or perhaps all seven courses.

Guests are welcome at the restaurant from Monday through Saterday from 17:30 a.m. The kitchen closes at 21:30 p.m.

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FEATURE rESTaUranTS

s U P P E R c lU B Jonge Roelensteeg 21 Tel.: 020 344 6400 www.supperclub.com Supperclub is a creatively driven goliath that stimulates all senses, backed with 21 years of experience in food, drink, art, entertainment and above all pushing creative boundaries. From the club to the cocktail bar and from the restaurant to the gallery; supperclub is one of these unique places where experiments come to life. That’s why, for more than twenty years, supperclub has been the place to be for creative people. It is a true free state where all your senses are stimulated and in which you are encouraged to let go of your inhibitions and release your creativity.

vInKElEs Keizersgracht 384 . Tel.: 020-5302010 www.vinkeles.com Another Amsterdam restaurant named in honor of a Dutch painter, the Michelin-starred Vinkeles is located in ultra chic Dylan hotel in a building that was once a Catholic bakery.

Indeed, the interior design still has touches of the restaurant’s former life, including the original ovens. Head Chef Dennis Kuipers has created a delightful menu of delicate French cuisine that flirts between classic and contemporary. Many of the city’s elite head to Vinkeles to enjoy the fabulous views over the Keizersgracht, while sampling the fine food on offer.

Highly recommended.

M E AT B A l l s Warmoesstraat 15. Tel.: 020-7371250. www.meatballs.nl The newly opened Restaurant Meatballs on Warmoesstraat offers guests a home cooked meal away from home. It’s a tribute to great chefs, good food and of course the meatball.

Their vegetables are also delicious and you can combine them with or without one of the various choices of meatballs.

Included in their selection of meatballs are: the New Yorl-Style Bacon & Cheddar Beef Ball, spicy pork, garlic chicken, tasty lamb and chili con carne….all of which are delicious. Summing up, it’s new, original and it looks certain to be a hit. Definitely worth visiting.

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pOrTUGalia Kerkstraat 35.

Tel.: 020-6256490. Contrary to what many believe, the close

proximity of Portugal and Spain geographically has absolutely no bearing on the cuisines of each country. If you fancy a taste of Portugal, we recommend you pay a visit to Portugalia Restaurant which presents an authentic menu, identical to what you would finds in Portugal itself. Like the vast majority of restaurants in Portugal, Restaurant Portugalia is a familyrun business which oers the finest and freshest food. Visitors can choose from a number of mouth-watering meat and fish dishes and the wine list is also excellent. Being a family-run business, the service is also top class.

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KEY AREAS

Key Areas of The City Almost every area of Amsterdam has a building, attraction or monument to make it special, but its hard to get away from the history, popularity and intrigue which surround the areas of Dam Square, Leidseplein, Rembrandtplein, Museumplein and e Jordaan and an extra degree of beauty is added to all of them during springtime, as the fine weather reruns and the trees turn green.

DA m S q uARE e Dam covers 17,000 square metres and is the national square of the Netherlands. It is also the oldest part of Amsterdam and almost 1,000 years ago fishermen, shipbuilders and craft workers settled in the area. Visual highlights around the square include the National War Monument and the Royal Palace. e neoclassical Royal Palace served as the city hall from 1655 until its conversion to a royal residence in 1808. e opposite side of the square is dominated by National Monument, a white stone pillar erected in 1956 to memorialize the victims of World War II. Nowadays Dam Square is a hive of activity and entertainment and thousands gather every day to take in the vibrant autumn atmosphere.

century. During the autumn months, Leidseplein retains its vibrancy and many of the outdoor terraces remain opened with the help of external heating facilities.

L E i D S E p LEin Another vibrant nightlife area, which is illuminated by neon lights, while the countless bars, clubs, cafes and restaurants ensure an energetic atmosphere. Venture onto the side streets of the square to find yet more examples of Amsterdam's electric nightlife or take a walk up Leidsestraat to find some of the city's best shopping outlets. Translated into English, Leidseplein means Leiden Square. It owes its name to the Leiden Gate, which stood in the area until the end of the 19th 60

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KEY AREAS Its origins date back to the 13th century. In the 16th and 17th century it was regarded as one of the city’s main shopping streets. e poet Joost van den Vondel sold silk stockings here.Today, the busy Warmoesstraat has a variety of shops, bars, restaurants, cheap hotels, souvenir shops, coffee shops and a few sex boutiques.

muSEumpLEin Visually one of the most beautiful areas of the city. As the name would suggest, Museumplein is the area where you will find most of Amsterdam’s top museums including e Rijksmuseum and e Van Gogh Museum. It is also home to some of the city’s best diamond factories. A huge parkland dominates the area and offers the perfect setting for an afternoon stroll. During sunny days, the space is thronged with people seeking tranquility and relaxation. ere is always a lot going on during summer, so look out for various festivals, concerts, exhibitions and other forms of entertainment which may be taking place during your stay.

R E m b R A n DTpLEin One of the top going-out areas of the city, the famous Rembrandt Square is amass with bars, cafes, clubs restaurants and bright lights and the area has become even more vibrant and popular thanks to some huge refurbishments which led to the construction of a new parkarea in the centre of the square. In the 18th Century, Rembrandtplein was known as De Botermarkt (e Butter Market) and the name only changed when Van Rijn’s statue was erected.

As Amsterdam’s canal system improved, Rembrandtplein grew in rank and status. As the square became more popular, entrepreneurs and Government officials realised major Horeca possibilities and after the war, the area received a tonic thanks to the influx of outsiders and the huge amount of American soldiers who came from Germany to Amsterdam.

WA R m o E S STRAAT Warmoesstraat is one of the oldest streets in Amsterdam, running parallel to the river Amstel from Amsterdam Central Station to Dam Square.

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FEATURE Cafes & Bars

There is no shortage of cafes & bars in Amsterdam. Irish Pubs, British Pubs, Australian Bars, American cafes, Grand Cafes, traditional Dutch bars – you name it and you can most likely find it in this city.

Most can be found in the busy areas such as Rembrandtplein, Leidseplein and The Red Light District.

However, quantity does not always equal quality, as some go over the top in their bid to reach their desired theme, while others fall well short. Thankfully, there are those which are worth a visit. In the following pages, we present some venues which are definitely worth visiting.

Cafes & Bars

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FEATURE Cafes & Bars

st. James G a t e I r i s h Pu b When walking the streets of Amsterdam, you could be forgiven for thinking you are actually pacing the roads and byways of Dublin or Galway, such is the number of Irish bars in the Dutch capital.

However, quantity does not equal quality and many of these so- called 'Irish bars' go over the top in their bid to ensure an Irish theme while others fall well short. ankfully, there are those which are well worth a visit and one of the best Irish bars in this city or any other is St. James Gate in the heart of Rembrandtplein.

Named after the famous brewery where Guinness is brewed, St. James's Gate is a spacious venue, which prides itself on quality beverages, good food, an excellent atmosphere and most importantly, friendly service.

In the past couple of years, the venue has improved dramatically thanks to a new and refreshing management strategy and even the locals will admit that this place is in the Premier League of Amsterdam cafes and bars.

Unlike many other Irish bars in the city, most of the staff actually hail from the Emerald Isle and those who don't, know more about Ireland and Irish culture than most 'paddys' themselves. Now that we think about it, it is unfair to describe the food as ‘good’, because it is much better than that, as the venue offers culinary delights which are as good as you will find in any restaurant and also very affordable.

Choose from set dishes such as lamb curry, traditional fish & chips and sirloin steak and also keep an eye out for the numerous daily specials which are always excellent. As you would expect, they also offer a delicious Full Irish breakfast.

Sky Sports television can be viewed via an excellent big

screen or the half dozen or so televisions and an excellent atmosphere is guaranteed during football matches.

St. James Gate is always one of the best bars to visit in summer time, as they boast one of the city’s biggest and best outdoor terraces which offers the splendid view onto

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Rembrandtplein and the various forms of street entertainment.

Other attractions include a separate smoking room and a full range of English newspapers. For further information, check their website at: www.stjamesgate.nl or you can e-mail them at:

info@st.jamesgate.nl. e bar opens daily from 9.0am to 1.0am (3.0am at weekends) GETTING THERE - Almost impossible to miss as it is situated in the heart of the famous Rembrandt Square.

Rembrandtplein 8-10, Tel: 020-4226886.

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Hard roCk Café Max Euweplein 57-61. Tel.: 020 5237625 www.hardrock.com

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mullIGan’s IrIsH PuB

o’reIlly’s IrIsH PuB

Amstel 100 Tel.: 020-6221330 www.mulligans.nl

Paleisstraat 103-105 Tel.: 020-6249498 www.oreillys.com

In the centre of Amsterdam you'll find great American classic dining and a museum's worth of rock memorabilia at Hard Rock Cafe. Located near Leidseplein on the Max Euweplein, the restaurant is split into three levels to offer you the best gaze upon our canals, offering a welcoming atmosphere for visitors and locals. At Hard Rock Amsterdam you can enjoy a signature Hard Rock cocktail on our canal-side terrace or tuck into one of our 10 oz.

Legendary burgers. With our friendly service and rock 'n' roll atmosphere, Hard Rock Cafe will offer you such a great time, you'll be surprised it's legal.

Mulligan’s Irish Music Bar looks out on the river Amstel. Over the years it’s easy location, casual friendly atmosphere, and the blend of quirky characters who call it home, have somehow made Mulligan’s into a legendary meeting place for musicians, writers and thousands of curious visitors from abroad. Noteworthy modern songwriters and traditional players from Ireland make regular appearances. Every Sunday there is an open Irish session and on the second Monday of each month the Mc Sweeney Dancers hold a set dancing session Mulligan’s is also famed for its great Guinness and its sporting coverage.

Located behind the Royal Palace on Dam Square, O’Reilly’s has been in business for more than 12 years and their welcoming approach combined with a non-stop search for perfection has ensured their status among the elite of Amsterdam’s cafes and bars. e staff treat you as they would expect to be treated and few other venues display such hospitality. It is also a landmark pub to watch the best live sporting action. Its particularly popular during the football and rugby matches. O’Reilly’s also offer weekly theme nights (ask inside for details) and the bar also boasts a quaint outdoor terrace.

HooPman IrIsH PuB

THe GrassHoPPer

euro PuB

Leidseplein 4 Tel. 020-6381408 www.cafehoopman.nl

Oudebrugsteeg 16 Tel.: 020-6261259 www.grasshopper.nl

Dam Square 3-7, Unit V, Tel.: 020-4200563 www.amsterdam-dam.com

e Hoopman is situated at the corner of Leidseplein and has all the trimmings you would expect from a city centre Irish bar, as it is busy all day and all year round. You're never short of good company at e Hoopman and when you mix that with a wholesome selection of Irish beers and whiskeys to tickle the taste buds, a touch of Irish music to delight your ears and a food menu to warm the cockles of your heart, the end result is an excellent venue day or night. e bar also screens SKY Sports TV and the service is always good.

You can’t help but notice the huge Grasshopper building on Oudebrugsteeg, particularly at night when it’s green illuminated lights brighten the area. e Grasshopper venue offers three-in-one entertainment and is definitely worth a visit. On the first two floors, you will find their sports bar and Grand Cafe and on the third floor, you can find the Evita Steakhouse which offers some excellent South American steaks. In fact, you could say it’s four-in-one because the coffeeshop is located at basement level.

All this under one roof, so there is absolutely no risk of getting bored here.

e Euro Pub can be found a few steps down from café Majestic, beside the famous Krasnapolsky Hotel and is the perfect place to get the party started. A Rocking sound system, exceptional service, an impressive list of cocktails and shooters and a constantly lively atmosphere ensure that its fun all the way in e Euro Pub. is really is an ideal place to warm up before you tackle the clubs and other nighttime delights the city has to offer. It will also be a popular haunt for watching live sporting events. e bar also boasts a lovely outdoor terrace which offers great views onto Dam Square.

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FEATURE Cafes & Bars

Café de kroon

Café esCaPe ’

Players Café

Rembrandtplein 17 Tel.: 020-6252011 www.dekroon.nl

Rembrandtplein 11 Tel.: 020-6221111 www.escape.nl

Kleine-Gartmanplantsoen 25 Tel.: 020-4204069 www.amsterdam-dam.com

No visit to Amsterdam is complete without visiting Café Restaurant De Kroon, one of the finest Grand Cafés in Amsterdam. Whether it’s for morning coffee, afternoon lunch, a graceful evening dinner or just drinks, this venue never disappoints. De Kroon transforms into a dancing venue on Friday and Saturday evening where resident dj’s play soulful house music. Lunch and dinner menus are impressive and as you would expect, the service is exceptional. With an excellent elevated view over Rembrandtplein, you can enjoy an atmosphere you will not forget very easily. Ran by the same people who own the famous Escape Club, no wonder it’s so good!

Top class. at’s the best way to describe Caffe Escape on Rembrandtplein. e interior, the atmosphere, the service, the food, the drinks – they all belong in the premier league of going-out establishments. Visitors can sip their beverage or enjoy their meal while taking in the views of vibrant Rembrandtplein. e food menu is very good with the chef ’s using only the freshest ingredients to create a mouth-watering ensemble of dishes. Summer is in the air, so guests can also enjoy the outdoor terrace which offers great views onto Rembrandtplein.

As you would expect, the service is also excellent.

Players Cafe offers top class food and drinks in a superb venue close to the famous Leidseplein Square. e decor is extremely pleasing on the eye, the tunes are pleasing on the ears and the service is extremely friendly. Players opens from midday until 1.0am during the week and until 3am at weekends. An added perk is the quality service, as the staff at Players go out of their way to make sure your every need is catered for. An added perk is that the venue boasts one of the most modern and funky lounge terraces in the city. Definitely worth a visit.

FEATuRE Nightlife

Amsterdam Nights S E E T h E c o Lo u R FEEL ThE vIbE

Famed throughout Europe and the world, Amsterdam’s nightlife scene will dazzle and delight you, provided you go to the right places.

The Dutch capital has long held a status for being one of the most dynamic, entertaining and cosmopolitan world cities and whether it be winter, spring, summer or autumn, there is always a buzz around the place. The main going-out areas tend to be on or around Leidseplein, Rembrandtplein and Dam Square. In this section, we will ďŹ ll you in on some of the places which are worth a visit.

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FEATuRE Nightlife

BuBBles & WiNes

Bitterzoet

CAfé luxemBourg

Nes 37 Tel.: 020-4223318 www.bubblesandwines.com

Spuistraat 2 Tel.: 020-5213001 www.bitterzoet.com

Spuistraat 24 Tel.: 020-6206264 www.luxembourg.nl

Located on one of the city’s quaintest lanes and only about two minutes walking distance from Dam Square, Bubbles & Wines is one of Amsterdam’s finest champagne and wine bars. eir extensive and carefully chosen collection consists of more than 50 wines by the glass and more than 180 by the bottle.

Besides the wine- and champagne lists, they also offer a heavenly selection of Gourmet Bites which will enhance your appreciation of our delectable champagnes and wines. e décor is lovely and the atmosphere is refined and relaxed. Perfect place to get away from it all.

Bitterzoet has set out to be a stage for underground and sub-culture bands, DJs, theatre collectives and projects. e idea is to have a new happening every night.

Checking the agenda you may find such different venues as Afro-Cuban jazz fusion, funk jam sessions, hip hop battles, skateboarding performances, rock nights and house parties. is is also the place where Fun Lovin Criminals made an unofficial late night gig, last time they visited Netherlands on tour.e audience at Bitterzoet is dynamic and young, and knows where to buy the rarest sneakers, where to find the underground venues that counts and which record store is best.

is is where many of the locals play.

Café Luxembourg has long been one of the most popular venues in the city and is the perfect place to spend a lazy afternoon or to enjoy a relaxed night before encountering the louder and more lively places. It tends to be particularly busy on a Sunday afternoon, as locals look for the ideal bar for relaxation. e service is good, the venue is extremely spacious and they normally provide a full range of international newspapers. An added bonus is their superb food menu. is place has won various prizes over the years and is definitely worth a visit.

Beer temple

plAyers sports CAfé

Vesper BAr

Nieuwezijds Voorburgwal 250 Tel.:06-53812807 www.beertemple.nl

Warmoesstraat 170 Tel.: 020-4200563 www.amsterdam-dam.com

Vinkenstraat 57 Tel.: 020-8464458 www.vesperbar.nl

Beer Temple opened in September 2009 and is an absolute must for those who like it brewed. Located on Nieuwezijds Voorburgwal, the venue serves 30 different beers on draft. Included among the many brands they have on offer are: Anchor, Flying Dog, Anderson Valley, Left Hand, Dark Horse, Southern Tier and ree Floyds. Beer Temple also serves up more than 60 different types of bottled American beer, so there are no excuses for not finding a beer which suits your taste. Prices are extremely competitive and the friendly staff will go out of their way to make sure your visit is a memorable one.

Everything you could ever ask from a bar, plus a whole lot more. Innovative and effective management – at’s the secret to the success of Players, as the owners constantly strive to ensure that the venue stays on the fast lane of Amsterdam’s rapidly changing nightlife scene. eir state of the art screens, together with an excellent satellite TV system ensure that the bar can broadcast more sports than you can imagine When there is no sporting action (or when it finishes), Players transforms into one of the finest late night party venues you will find anywhere.

Boutique Bar Vesper is located in the middle of the beautiful and famous Jordaan area in Amsterdam, between the trendy Haarlemmerdijk shopping district and the Brouwersgracht. Vesper has a large variety of great wines, beers and an extensive cocktail list. Due to the intimate character of the bar, Vesper is a great location for small get-togethers, cocktail parties or just a nice relaxing drink after work. eir award winning bar team create some really memorable cocktail concoctions. Open: Tuesday – ursday from 20.00 - 01.00; Friday – Saturday from 17.00 - 03.00; Sunday Closed.

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FEATuRE Nightlife

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CluB esCApe

Air AmsterdAm

heiNekeN musiC hAll

Rembrandtplein 11. Tel.: 020-6221111 www.escape.nl

Amstelstraat 24 Tel.: 020-8200670 www.AIR.nl

ArenA Boulevard 590 Tel.: 0900-687424255 ww.heineken-music-hall.nl

Escape is a multi-spaced venue for a total clubbing experience. With special Club dinner arrangements you can enjoy a 4 course menu at Escape Caffé and get VIP access to Escape Club afterwards. Escape was founded in 1986, which means that this year is the 25th Anniversary! Since its formation,. Escape has been hugely popular with domestic and foreign visitors. Its cutting edge design and technical facilities as well as a tremendously good sound system form the ingredients for a wonderful clubbing experience. Escape hosts clubnights like Framebusters with lots of national and international talented DJ’s and entertainment. Be sure to check the website, because Club Escape always produce some memorable party & club nights during spring and they are renowned for their Queen’s Night and Queen’s Day parties.

One of Amsterdam's newest nightclubs with pure international allure. Rising from the ashes of the legendary club iT on the Amstelstraat in central Amsterdam, AIR's interior has been brought to life by the talented designer imagination of Dutchman Marcel Wanders. His lively design features a host of surprises and the theatrical, intimate result is a feast for the senses. Each area has its own style and feel which lends an extra dimension to exploring the club.

AIR haven't missed a trick, the spacious entrance hall is equipped with electronic lockers, while the five bars, two smoking areas and three blocks of toilets are all individually designed and styled.

Heineken Music Hall is a tailor-made venue for music. It has earned something of a reputation for delivering well organised, well lit experiences with an astonishing sound.

With a capacity of around 6.000 persons, it has hosted concerts for well known names like Beyonce, Radiohead, Keane and Pink. As a visitor you can really appreciate the well planned approach, leading to lesser queuing, quicker bag- and body search, easier access to bathrooms and bar, and free internet stations on the second floor. Concert agenda and online booking of tickets can be found on their website. Please check concert agenda at www.heineken-music-hall.nl.

CluB JV

CAfé BuBBles

feest VAN Joop

Reguliersdwarsstraat 108-114, Tel: 020-6272710 www.jantjesverjaardag.nl

Lange Leidsedwarsstraat 90-92 www.cafebubbels.nl

Lange Leidsedwarsstraat 39 www.hetfeestvanjoop.nl

At Club JV, every night is a party night.

It's one of the biggest of the many party bars in the area and can be found on one of the corners of Rembrandt Square. At weekends, Club JV comes to life and keep an eye out for their special theme nights and after parties, which are always electrifying and entertaining. To find out exactly what party tickles your fancy, it is worth checking the exterior of the building as they always advertise their upcoming events there. Don’t be surprised if the staff also get in on the party-act and also don’t be surprised to see an array of Dutch beauties frequenting the place..

One of the busiest and most entertaining disco/party bars in the city, the atmosphere is always hot inside Café Bubbels, whether it be on a Monday or a Saturday night. e venue consists of a spacious dance floor, two bars and a smoking area and the tunes are made up of a mixture of the new and old. e bar staff are extremely friendly and visitors are often the recipients of free shots. It’s very popular among students, but the door policy can be quite strict, so make sure you are well behaved and polite to the doormen. Entrance is free, but s small tip to the doorman on the way out could ensure further visits.

Located on the Lange Leidsedwarsstraat just around the corner from the vibrant Leidseplein, Feest van Joop has been a household name in the Amsterdam nightlife scene for the last twenty years. Every ursday, Friday and Saturday night from 10 pm, their friendly and experienced bartenders invite you into the unique atmosphere of Amsterdam clubbing as it should be.

So if you want to experience a real Dutch night out, make your way to the Feest van Joop!

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FEATuRE Nightlife

CluB prime

the sugAr fACtory ’

CluB up

Rembrandtplein 22 www.clubprime.nl

Lijnbaansgracht 238 Tel.: 020-6270008 www.sugarfactory.nl

Korte Leidsedwarsstraat 26 Tel.: 020-6236985 www.clubup.nl

One of the city’s newest clubs and definitely one of the best. e tunes are rocking, the atmosphere is vibrant and the service is excellent at Club Prime no matter what day of the week it is. e club boasts a spacious dance floor and also a spacious smoking area. Another perk is the VIP Area which offers a great view onto the dance floor and offers guests the chance to sip champagne in more privacy. Keep an eye out for the parties and after-parties they will organise during the summer season, because a Prime party is always a memorable partyCheck out their website at: www.clubprime.nl for more info.

Formerly the Amuse eater, the new night theatre, e Sugar Factory opened its doors in the spring of last year and since then it has been gaining rave reviews. Located directly opposite the entrance to the Melkweg, the venue is open from 9pm to 4am on ursdays and Sundays and from 9pm until 5am on Fridays and Saturdays. Besides dance nights, the Sugar Factory offers a stage for theatre, art and performances, so there is a little bit of everything for everybody. e interior is excellent, the comfort value is high and the sound stytem is top notch.

Located close to the famous Leidseplein on Korte Leidsedwarsstraat, Club Up is a stage for young talent hosted in the swanky art club De Kring, which usually only admits members. However, every ursday, Friday and Saturday, the club is open to everyone who's interested in eccentric, wacky, free-spirited parties with a decidedly artistic edge. Club Up regularly throws after parties during certain festivals and initiatives such as the Fringe festival and the Amsterdam Dance Event…these parties are memorable to say the least! Details of all upcoming events can be viewed via their comprehensive website.

FEATuRE Nightlife

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CAfé souNdgArdeN

CAfé Cox’

tAles & spirits

Marnixstraat 164-166 Tel.: 020-6202853. www.cafesoundgarden.nl

Marnixstraat 429. Tel.: 020-5237850 www.cafecox.nl

Lijnbaanssteeg 5-7 Tel.: 06-55356467 www.talesandspirits.com

Established in 1993 on the corner of the crossing where the Rozengracht meets the Marnixstraat, Café Sound Garden continues to go from strength to strength. Depending on the night, there are DJs and live acoustic sessions otherwise the bar staff play great music. e Soundgarden’s terrace is a must for anybody who loves to sit next to the water with an eclectic bunch of people with discerning music tastes in rock.

People with two things in common; A love of rock music in all it’s genres and a desire to hang out in an alternative and open environment. e Soundgarden has become infamous for it’s international clientele, so when sitting on the terrace you can quite easily hear more than half a dozen languages.

Since time immemorial, Café Cox is where people come to readjust their world to a new perspective following a theatre performance. e café-restaurant is located in a side-wing of the Stadsschouwburg Amsterdam, just a stone’s throw from Leidseplein. Café Cox is renowned for its fine food and high level of hospitality, combined with a jazzy, funky and soulful musical program.

Every Friday evening the DJ is spinning Dance tunes. e bar opens daily from 5pm to 1am and until 3am on Fridays and Saturdays. www.cafecox.nl

Tales & Spirits is a craft cocktail bar and restaurant in the historical centre of Amsterdam. Serving exquisite cocktails and delicious food for affordable prices all with a big smile and extraordinary hospitality. It is a home away from home.

A multi-level building featuring a cocktail bar with restaurant serving exquisite drinks, amazing food, and bar bites in contemporary, unique, and vintage glassware. eir focus lies on providing incredible experiences, using classic and innovative culinary & mixology techniques, stunning presentation and serving vessels, all designed and served in a fashion that will continually ‘wow’ you.

Bimhuis

BArCA

Bulldog kArAoke

Piet Heinkade 3 Tel.: 020-7882188 www.bimhuis.nl

Marie Heinekenplein 30-3 Tel.: 020-4704144 www.bar-ca.com

Leidseplein 15 www.thebulldog.com

e centre spot for the Dutch jazz scene is the world famous Bimhuis. Great names in Jazz have played the Bimhuis over the years and in recent times, the City of Amsterdam decided to move it from its classic location in Amsterdam’s historic quarters to the stunning Muziekgebouw complex behind Central Station. e new Bimhuis is a state of the art music venue, with cutting edge technical and acoustical facilities. e service is excellent from the friendly staff and a night of pure entertainment is always guaranteed at Bimhuis. To find out what’s on during your stay or to purchase tickets, go to their website at www.bimhuis.nl.

Located on Marie Heinekenplein in De Pijp area of the city, this hip yet elegant restaurant-bar with its warm and stunning interior has made a big impact on the Amsterdam nightlife scene. e formal dining area boasts elegantly set tables, sectioned off by low walls. For casual dining there are couches with high tables and stools to enjoy a relaxed bite.

You may also dine on their terrace on the square under the trees. In the evenings, the house DJ plays a combination of Funk, Jazz and Blues to create a mood whilst you enjoy your food and drinks.

Ideal for a night of fun accompanied by excellent food.

e Bulldog Palace on Leidseplein is the scene for the city’s best Karaoke nights.

Karaoke takes place at the Bulldog on Monday and Tuesday night each week and a great atmosphere is always guaranteed as a string of talented and not-so-talented singers take to the stage under the guidance of resident host Saskia. It’s always a fun-night out and if you do take the plunge and get on stage, they will also take your photo and place it on facebook.

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FEATuRE Nightlife

pArAdiso

melkWeg’

BourBoN street Blues CluB

Weteringschans 6-8. Tel.: 020-6264521 www.paradiso.nl

Lijnbaansgracht 234. T.: 020-5318181 www.melkweg.nl

Leidsekruisstraat 6-8. T.: 020-6233440 www.bourbonstreet.nl

Paradiso can be found just off Leidseplein and is one of the biggest and best modern music venues. e building is a refurbished church which boasts stunning acoustics and an excellent atmosphere. It regularly attracts top performers who may have just finished touring and chose Paradiso as their venue for closing. More information can be found on their website at www.paradiso.nl. Paradiso is also renowned for its Christmas and New Year parties and more details about these events can also be found on their website.

e Melkweg (Milky Way in English) is Amsterdam's biggest multi-functional entertainment venue. Housed in a former dairy, Melkweg attracts some top class performers. e venue mainly concentrates on live performances, but at weekends it hosts a variety of dance events which are also worth checking out. During the day and before performances, visitors can enjoy a drink at their impressive café. Melkweg’s New Year party is always memorable and more details about this year’s event can be found on their website.

Situated close to the famous Leidseplein, Bourbon Street offers live music nightly.

World famous acts such as Sting, Jeff Healey, e Rolling Stones Crew and Joss Stone have performed here and no doubt more stars will be belting out their tunes in the future. It’s intimate, the atmosphere is always vibrant and the layout ensures that no matter where you are positioned inside, a good view of the stage is guaranteed. e club can be found near Leidseplein and is virtually unmissable – just look for the two Blues Brothers on top of the roof.

Bimhuis

JAzz CAfé Alto

CANtiNero

Piet Heinkade 3. Tel.: 020-7882150 www.bimhuis.nl

Korte Leidsedwarsstraat 115. T. 020-6263249 www.jazz-cafe-alto.nl

Marie Heinekenplein 4. T. 020-6706921 www.salsa-amsterdam.nl

e centre spot for the Dutch jazz scene is the world famous Bimhuis.

Great names in Jazz have played the Bimhuis over the years and last year it moved from it’s classic location in Amsterdam’s historic quarters to the Muziekgebouw complex behind Central Station. e new Bimhuis is a state of the art music venue, with cutting edge technical and acoustical facilities. More details at www.bimhuis.nl.

e oldest and most famous jazz café in Amsterdam is located just off Leidseplein and caters for a broad audience. ere is no cover charge and live jazz is on the menu every evening and sometimes the organizers also surprise visitors with a little bit of Blues. e bar opens from 9pm until 3am during the week and until 4am at weekends. e service is extremely friendly and prices are also very fair – a must for Jazz lovers.

Currently the most popular salsa venue in Amsterdam, Cantinero can be found on the famous Marie Heinekenplein. e restaurant/club calls itself a 'salon de baile' and they have several Latinoriented parties here every week. e club is popular with dancers as well as non-dancers and is also the home of dance school Extremos, who teach here five days a week. e food is also extremely good. It’s a must-go venue for lovers of Latin music and dance. More information can be found on their website.

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featUre COFFESHOPS

Coffeeshops Stone’S Café Warmoesstraat 59, Tel.:020-6245588

An extremely popular venue among English speaking tourists and it’s easy to understand why as Stone’s Café is a coffeeshop where you will never get bored. e spacious venue is located in the heart of the famous Warmoesstraat in the Red Light District

and among other things, boasts an extensive menu and very reasonable prices.

Other attractions inside the shop include two pool tables. ey also serve some excellent pub grub and it’s a great place to go for your typical English breakfast.

Further up the Warmoesstraat road, you will find a second Stone’s Café, which is equally enjoyable and it is the place to buy your smoking materials and if you want, you can take them back to the more spacious shop at Warmoesstraat 91. a b r axaS Jonge Roelensteeg 12-14 & Spuistraat 51 Tel.: 020-6255763 Abraxas has long been regarded as one of Amsterdam's finest coffeeshops and the praise is well justified. e shop on Jonge Roelensteeg offers a varied and quality menu as well as other goodies. Abraxas recently added another feather to their cap when they introduced Abraxas Too, an all new coffeeshop which can be found at Spuistraat 51 (close to Dam Square) and looks certain to cause excitement thanks to

its beauty, comfort and intrigue. As with the shop on Jonge Roelensteeg, the staff are professional and will give the necessary advice for clients. ey are also very friendly.

featUre COFFESHOPS

The Rookies

Friendliness, Experience & Relaxation !

Korte Leidsedwarsstraat 145 Tel: +31 20 6390978 www.rookies.nl

O

ver the years, many Amsterdam coffeeshops seemed to lose their way and lose their purpose, as owners sought ways to be more commercial and more profitable. ankfully, there are some venues which still maintain the true Amsterdam coffeeshop values and one example is ‘e Rookies’ which can be found close to Leidseplein on Korte Leidsedwarsstraat Street.

Don’t let the name fool you, because this place has been around for almost two decades and the staff are among the most knowledgeable and experienced you will find. e coffeeshop got its name because back then in 1992, the owners were among the youngest in the coffeeshop trade.

In our opinion, the thing that separates e Rookies from most others are the chill and relaxation factors. Not many coffeeshops offer the friendly service, relaxed atmosphere that you will find in the Rookies.

Furthermore, it has a much more open feel than most narrow, cramped coffeeshops that you find in Amsterdam and it boasts one of the city’s largest smoking areas with seating for more than 70 people. e products at Rookies are also top of the range and only the best weed and hash is sold here. ey are also renowned for their space cakes and also offer bongs and other smoking equipment. e tunes are also worth mentioning, as their choice of music enhances the atmosphere.

In summing up, this truly is one of the ultimate coffeeshop experiences in Amsterdam. Experienced and amateur smokers; tourists and locals – everyone is welcome at e Rookies.

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featUre COFFESHOPS

Cannabis Sativa L., Green Gold or the Devil's Harvest?

A

msterdam is famous and notorious all over the world for its Red Light District and its tolerant soft drugs policy. Among foreigners (and Dutch) there are many misconceptions about soft drugs, more specifically about Cannabis Sativa L. It has been called everything from ‘green gold’ to ‘the Devil’s Harvest’, but what is Cannabis Sativa L. exactly?

CannabiS or Hemp?

‘Cannabis’ is the name given to the plant itself. ‘Sativa’ simply means ‘sown’, and is used to indicate the common or cultivated form of a plant. e ‘L.’ refers to Carolus Linneaeus, the Swedish botanist who first gave this common yet celebrated herb its scientific classification in 1753. Since then, two more main types of cannabis have been identified: Cannabis Indica was classified in 1785 and Cannabis Ruderalis in 1924.

From huge fibre-producing industrial hemp plants to the most potent of medicinal strains, the entire spectrum may be accurately referred to as ‘cannabis’, or even ‘hemp’, as all types are of the same species. Commonly, the term ‘hemp’ is used when referring to the industrial crop, and ‘cannabis’ to mean the medicinal and recreational varieties with a high cannabinoid content. primal HigH teCH Commodity e fibres of the hemp plant are among the longest and strongest in the plant kingdom. It was through the cultivation of hemp that humans progressed from wearing animal skins and hides to garments of woven cloth. It was the second most used material in shipbuilding after wood. From before the time of the Phoenicians (pre 5th Century BCE) right up until the late 19th Century, all long sea voyages relied on sails, ropes and rigging made from hemp.

Presently the fibres of the hemp plant, the oil and the wooden core are used as multifunctional and ecological alternatives to conventional materials. Companies such as Adidas and Louis Vuitton use woven hemp fibres in shoes and clothing, while the oil extracted from hempseed is be used for nutritional (omega 3) and industrial purposes (cosmetics, fuel). Hempcrete (hemp wood, lime, loam) has been rediscovered as a construction material, replacing concrete.

Hemp plastics are the materials of the future: lightweight, durable, biodegradable and a potential replacement for many petrochemical plastics. Luxury car manufacturers are already applying hemp composite in car doors, dashboards and bodyworks.

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Univ e r S a l S o U r C e o f inSp i r at i o n In early human culture the feelings and effects imparted by cannabis use were intertwined with early religious beliefs and 'communion with the gods'. As cultures have become more sophisticated the transcendental effects of cannabis have come to be appreciated by many artists, writers, and musicians. It became a source of inspiration and creativity for virtually the same reasons that it is valued as a sacrament.

References to cannabis in art, literature and music naturally sparked interest among their audiences and contributed to another popular new form of usage - for recreation and relaxation.

Amsterdam - Cannabis Capital of the world In the 1960s and 1970s, Amsterdam became the cultural magnet of Europe, the magical centre. A policy of tolerance towards the use of cannabis attracted hippies and others rebelling against societies’ rules. e first coffeeshop (Mellow Yellow), where cannabis could be bought and consumed, was opened in the early 1970s.

Others followed quickly and Amsterdam soon obtained a new tourist attraction.

A young Rotterdam entrepeneur, Ben Dronkers spotted the high potential of cannabis and started collecting seeds from all over Central Asia, South East Asia and the Subcontinent. With these as an important building block, he began breeding his own hybrids cannabis strains. In the early Eighties, an influx of new strains from the USA provided additional gene-stock from which to create more exceptional hybrids, such as the infamous Skunk#1®. In 1985, Ben Dronkers

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established the first cannabis seed bank in Europe (Sensi Seeds) and opened the Hash Marihuana & Hemp Museum.

During the 1990s and into 2010, the Dutch cannabis industry flourished. Besides coffeeshops, the Netherlands - and Amsterdam in particular - became a haven for additional cannabis-related industries, such as growshops and wholesalers. Late 2010 though, things started to change. While other countries such as Spain were working towards decriminalisation, Dutch politicians started to discuss the introduction of repressive new cannabis laws, eroding Holland’s famous tolerance policy.

As the legacy of the late right wing government, a preliminary law was put in place in southern Dutch provinces, prohibiting foreigners from buying cannabis in coffeeshops. e law is intended to be put into effect in the rest of the Netherlands by the 1st of January 2013.

featUre COFFESHOPS

The Magic Mushroom Gallery

As you peruse around Amsterdam, you will no doubt notice the large number of smart shops the city has to offer. Some are small and a little bit dingy, while the service in some of the others leaves much to be desired, but e Magic Mushroom Gallery's on Spuistraat and Singel answer every call and are always worth a visit.

But what are 'smart drugs', you may be asking yourself, so we'll attempt a short explanation.

Most mind altering substances are classified as either 'soft' or hard 'drugs', but there is also a third group of so called 'smart drugs', which fall into neither of those two categories.

Smart drugs are completely legal and consist of herbs and natural ingredients. When taken, they are said to increase energy levels, aid relaxation or enhance sexual performance, depending on which one you choose.

Smart drugs shops have sprang up all around the world to satisfy this market, but as with almost everything else, Amsterdam has a slightly different twist to many other countries, in that the city is also permitted to sell hallucinogenic mushrooms / truffles. e Magic Mushroom Gallery on Spuistraat is the perfect place to begin your quest for mind expansion. e space is bigger than it's competitors, allowing customers to explore and learn in a comfortable and pleasant atmosphere. ey also own another smaller, but equally interesting store at the Flower Market (Singel 524) and one of the big advantages for potential customers is that they supply a wholesale service.

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Magic Mushrooms / Magic Truffles are available in eight different varieties which include: Psylocibe Mexicana, Psylocibe Atlantis, Philosopher Stones, Dolphins and Space Shuttles. An oral and written explanation of the effects of each kind accompanies every purchase and the polite and helpful staff will go out of their way to make sure you choose the one that best suits your needs.

A large variety of herbal XTC's can also be found in the store, the most popular being 'Flower Power', which increases energy and results in a happy feeling.

Changing exhibits from Amsterdam's up and coming artists can also be viewed inside the gallery and many of these budding Van Gogh's often created their works under the influence of mushrooms.

All in all, the venue is definitely worth a visit, whether you try the products or not. Admission is free and so is the tea.

Both shops are open 7 days a week from 10.00 till 22.00. eir products can also be purchased online by visiting www. Magicmushroom.com.

GETTING THERE: e bigger of the two stores is located at Spuistraat 249. If you walk behind the Magna Plaza Shopping Centre and take the first left, you will eventually meet the Magic Mushroom Gallery. e smaller shop can be found at Singel 524, the same street as the floating Flower Market. Tel: 020-4275765 (Spuistraat) or 020: 4227845 (Singel).

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FeaTuRe NighTLife

The Red Light District e most famous X-rated venue on the planet. Even the Pope is aware of what goes on at this place. Located in the area known as 'Wallen', it dates back to the 13th century, making it one of the oldest parts of the city, but many things have changed recently as the Government undertakes major reforms. Prostitution has always been rife in the Red Light District, but it wasn't until the 18th century that the window ladies appeared. At that time, Amsterdam's port was extremely busy and sailors would walk to the area seeking intoxication and the ladies of the night. Much has

changed since then and contrary to many reports, it isn't as sleazy or unsafe as most people imagine. A string of canals bisect the main thoroughfares of the district, which are linked to several narrow alleyways. e area is quite busy during the day, and when darkness falls, the atmosphere becomes vibrant and busy. e district has just about everything a sex haven requires. Live sex shows, peep shows, sexual theme bars, sex shops, pornographic video booths, fetish parlours, lap dancing clubs, a sex museum and of course the infamous girls behind the windows.

The Red LighT Ladies e majority of the Red Light Ladies are extremely beautiful and hail from all corners of the world. ey offer oral sex and sexual intercourse for an average price of 50 Euro. All the prostitutes are legal and most undergo regular health checks. e girls pay between 100 and 150 Euro for daily rent of the window. In e Red Light District, it's true to say that the world's oldest profession has undergone major modernization work. However, certain rules must be adhered to and its worth taking a look at our 'Better Safe an Sorry' article below.

C R y s Ta L C Lu b Stadhouderskade 64 Tel.: 020 - 671 82 82 www.crystalclub.nl At Club Crystal, you are invited to ‘taste life’. Guests can enjoy the finest companions to spend a magical night with in the club’s wonderful rooms. Enjoy the taste of the best champagne and watch the table dancers. eir modest entrance is located near the Rijksmuseum and the Heineken brewery, only a few minutes walk from Leidseplein. Crystal Club offers their clients exclusive services, unlike any you will find elsewhere in the city. You can relax at the bar and meet some of the beautiful women, who can accompany you to one of the luxurious rooms; or simply have a discreet lap dance or enjoy watching a pole dance. You certainly won't forget the visit to Crystal Club. e club is open daily from 8pm until 4am and until 5am at weekends.

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e s C oRT agenCies Most of the time, picking an escort in Amsterdam is a bit of a lucky dip, but there are some companies which provide what they say they will.

Veronica’s Secret (0031-6-15258383), Secret Pleasure (0031-20-6366145), Heaven escort (0031-6-25102103), 90 Minutes Escort (0031-20-6370738) are recommended. Massage companies have also become extremely popular in recent times and one of the best is Massage Service Amsterdam (0031-6-27274383).

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IMPORTANT!!!

Did you know that from February 2008, all Amsterdam-based escort agencies are required to be licensed? is is one of many measures that the city council has taken to fight human trafficking and improve the working conditions for prostitutes. All agencies must for example have a health & safety plan for their workers and a solid financial base. Be sure to check if the company that you use is licensed and be aware that by doing business with an unlicensed agency, you might be maintaining abuse. Moreover, under the new law you are actionable.

175 YEARS of CRAFTSMANSHIP

Visit Coster Diamonds and see how diamond cutters turn a raw diamond into a beautiful piece of jewelry.

Paulus Potterstraat 2-6 | 1071 CZ Amsterdam | The Netherlands | Tel. +31 (0) 20 305 5555 | info@costerdiamonds.com www.costerdiamonds.com | Opening hours: 09.00 AM - 17:00 PM, 7 days a week

175 YEARS of CRAFTSMANSHIP

Visit Coster Diamonds and see how diamond cutters turn a raw diamond into a beautiful piece of jewelry.

Paulus Potterstraat 2-6 | 1071 CZ Amsterdam | The Netherlands | Tel. +31 (0) 20 305 5555 | info@costerdiamonds.com www.costerdiamonds.com | Opening hours: 09.00 AM - 17:00 PM, 7 days a week