Great Kids SOAR Analysis 2021-2024

SOAR Analysis

Strengths Opportunities Aspirations Results

2021-2024 Strategic Planning

SOAR Analysis

Great Kids is Passionate About… “a world where children feel safe and secure, loved and valued, curious and capable. That's the KEY!”

“strengthening family resiliency, parent-child attachment, children's play, and early childhood development.”

“helping others and families.”

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SOAR Analysis

Table of

Contents Mission

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Values

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SOAR Overview

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Strengths

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Opportunities

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Aspirations

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Results

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Vision

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SOAR Analysis

Great Kids

Mission

Creating & delivering quality products and services that shape a world where all adults are competent in their ability to protect children and their childhoods today, tomorrow and for generations to come.

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SOAR Analysis

Great Kids

Values

Inclusion

Integrity

Innovation

Excellence

Relationships

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SOAR Analysis

Great Kids is Passionate About… “creating a world where all children can feel loved.”

“creating a work environment that's fun, healthy, respectful, welcoming, caring, etc. !”

“the well-being of families and children .”

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Partner/Provider/Curricula of Choice Resource of Choice Global Expansion & Reach Expanded Accessibility of Products & Services Direct to parents & families Fiscally Sound & Thriving Diverse Team & Board Enhanced Systems, Processes & Tools Strengths-based organizational Culture Strong internal Leadership & Staff Development Focus

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Build Partnerships Communities of Practice New and Enhanced Products Diversify Customer Base Consult the Experts Create Business Solutions Digital Transformation Capitalize on Great Kids’ Strengths Understand Trends in the Field Great Kids Brand Recognition

Knowing who our customers/partners are and those they serve Products lines, Launches & Trainings Marketing/Advertising/Sales Research Strategic Planning Financial Assessments Assessing internal staff, including trainers Great Kids Values Continual Assessment Response to inquiries/tech support Board evaluation

Results

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Strengths

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High quality, research-based, strengths-based products Unique products and features Innovative Relationship-focused Passionate staff Open to feedback Strong staff skills, rapport, and support Flexibility Strong ties to GK history and culture Organizational stability

Aspirations

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Opportunities

SOAR Overview

Strengths

SOAR Analysis

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SOAR Analysis

Strengths • • • • • • • • • • • • • • • • • • • • • •

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High quality, strength-based parenting and child development curriculum for home visiting programs High quality, impactful training that supports continuous learning and growth for professionals in the field of home visiting.

Strong relationships with our customers Conversation guides that stand out from other home visiting curriculum Parent-Child Activities Attachment Focus Powerful partnerships in the field of home visiting Innovative materials Creating tools for parents, like the Daily Dos, which allow parents to personally experience successes as they learn to be more confident in their parenting Making complicated things simple Products by Home Visitors for Home Visitors providing an inside perspective Excellent customer support Responsiveness Research-based curricula and training Supporting the parent-child attachment relationship Meeting people where they are Being innovative and creative Products are developed by former home visitors and people who have dedicated their lives to building resiliency for parents and their children Products are strength-based, solution-focused, and provide home visitors with the most up-to-date research in family resiliency and child attachment Non-profit organization Custom solutions for clients Conversation guides within the curriculum support home visitors to support parenting skills Time tested, well researched and well supported team Necessary infrastructure Two-generation approach

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SOAR Analysis

Strengths • • • • • • • • • • • • • • • • • • •

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Skill-based (vs. knowledge-based) Incorporating the parallel process into the products Enhancements in inclusive language for both seminars & products Basing our curriculum on precision home visiting and incorporating active ingredients such as Key Ingredients Providing hybrid training options as well as fully online training options Our customer support team aren't salespeople but more like support persons who will make sure programs have a curriculum that is fitting to their needs The company was founded based on meeting a need in the field of home visiting Passionate staff – it’s not just a job for us Willingness to work with partners Openness and willingness to be vulnerable Open to hearing and incorporating feedback No reporting requirements No recertification requirements No annual licensing fees Longevity in the field with a solid reputation Availability in Spanish Continuously improving our products based on customer feedback and the latest research Always looking for a new way to connect with customers and offer them more tools and opportunities to expand their professional development Staff of knowledgeable, dedicated professionals that strive for excellence in all they do 110% committed to providing the best of everything we do and offer to our customers and ultimately, the children and families they serve Great Kids gave me a FULL toolbox to use

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SOAR Analysis

Strengths • • • • • • • • • • • • • • • • • • • • • • • • • •

Family growth and development piece in unison with child development - a familycentered, two-generation approach Responsiveness to the needs of our partners on the front lines Products have supports all around with training and additional support if needed Trainings encourage growth mindsets Partnering with parents for voice and choice Trauma-informed practice Support emergent use and supporting the arising needs of families Incredibly empathic and willing We identify with our work and we're proud of it Inclusiveness and respect for all individuals is at the heart of our materials Respectful of the value of fostering long term relationships with customers Ground-breaking information delivered in manageable ways that can be easily comprehended by the end user Internal resources to support staff while working remotely Provide staff with the tools needed to stay organized and support the development of top-notch products and delivery of services Staff skill and competency Our people GK Academy that allowed rapid transition to virtual seminars Flexibility and determination Self-sustaining, rather than depending on grants or fund-raising Strong, supportive leadership that takes all things into consideration Strong processes in place, and the willingness to continue to improve them as needed The Product Development team is top notch Seminar coordination team continues to crank out new ways to support customers People are our best resource - we have an exceptional team with lots of expertise and very low turnover dedicated teams smart and creative employees

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SOAR Analysis

Strengths • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

shared leadership model A wonderful history which has become an internal resource to draw from Because of the prudent decisions made previously, we are thriving today Passionate people to the core Great processes in place like the task workflow for curriculum development and professional development Staff - a group of dedicated and passionate professionals Technology, tools, and resources Strong virtual office configuration A culture where innovation, productivity, action-driven, etc. are important values High employee retention and loyalty Supportive supervisors Availability of all the supplies needed to work efficiently Curriculum helps ensure success of parents and children Our people, their expertise, their commitment, their passion and their level of professionalism.

Our LMS, the Academy, provides an online platform for learning Financial stability Adequate inventory on hand We have proven that we can succeed and flourish amidst a pandemic, no matter where everyone is working from Ability to be adaptable, reactive, and flexible has served us well Growing diversity of products available to sell that are starting to reach beyond the world of home visiting The flexibility of few physical assets and a virtual workforce Our Instructional Design Team Ability to facilitate training content that is engaging and easy to access Substance use training which we are now offering to a wider audience Micro-trainings that puts us ahead of the competition Strong product lines Different software and IT tools Innovation and creativity Variety of materials for different ages Always looking for the new and best thing for our customers Dedicated staff 11

SOAR Analysis

Great Kids is Passionate About… “building relationships with partners.”

“innovating, making things happen, moving into action.”

“providing the best possible information to professionals that work with children and families!”

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Opportunities

SOAR Analysis

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SOAR Analysis

Opportunities • •

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Continue to strengthen HFA, look at state partnerships with large hv programs (create new or reengage others such as VA, TN) UT Knoxville piloted a Fatherhood Curriculum that was designed to partner with home visitors using Growing Great Kids. They did their study, collected their Data, then the project got shelved.

Partnership with Lori Roggman, Gina Cook, and Mark Innocenti. They developed the HOVRS (Home Visitor Rating Scale). Lori also teaches home visiting college courses.

I would love to see a partnership with them to help evaluate our projects and see what new ways we can support home visitors that we might not be tapping into yet.

Opportunities to connect with Regional HS/EHS offices, state or regional DCBS offices, mental health associations, FRYSCs (especially for RISE), or even school system's for that matter.

Check in with our current partners to see what boards, coalitions, etc. that they are a part of that might benefit Informational mailing campaigns that reach out to agencies in areas that we do not serve Partnering somehow with WIC programs or other similar type agencies to reach more potential partners Ounce of Prevention Partner with higher learning institutes to get more exposure for the courses we create Opportunities for students/adult learners to take our courses, rather than just home visitors Partnering with Mental Health Services Partnering with Family and Children's Services Partner with experts who can help address relevant topics for online courses When hiring, recruit individuals from HBCU's (Historically Black Colleges and Universities) Researchers Child welfare/foster care systems A community of practices and discussion board software company or companies Opening up the market with the standalone products that have been and are in the process of being developed and launched Mental and behavioral health services Substance use recovery 14

SOAR Analysis

Opportunities • • •

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Parenting information provided directly to parents seeking out info Early childhood programs in schools Programs where families and children are being served in a residential setting.

(Family Shelters, Domestic Violence Shelters, Addiction recovery programs where parents and children are being served.)

Specific partnerships may include Volunteers of America's Freedom House and Unity House programs, Veterans Services, Center for Women and Families domestic violence shelter, residence and ChooseWell) Foster families, CASA programs Explore ways to make our products available in digital presentations Software or ITs programs to assess exiting and potential new customers' capacity and needs for professional development Healthy Families Research Partnerships with program Zero to Three First Focus on Children HighScope Educational Research Foundation National Black Child Development Institute (NBCDI) Great Kids is nimble - we have an opportunity to respond to the field quickly with supports, etc.

Staying connected to what to push and how to shift are important, i.e. the Parents Place newsletters.

Fatherhood engagement Online learning for parents to access Having some kind of Parent Cafe, or Home Visitor Cafe where home visitors could meet with a trainer/guide to discuss successes and challenges, sharing ideas outside of the training NG changes all fall within the changes and trends in the fields Already doing business virtually has given us an advantage this year as programs shifted to virtual visits Our attachment focus is a strength that continues to pay off as research further highlights the critical role that early relationships have on our lives Helping parents to make sense of their own attachment history There is now a trend to provide virtual home visiting services and Great Kids is trying to create conversation guides that can be used in these situations 15

SOAR Analysis

Opportunities • • • • • • •

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Moving from in-person home visiting recently, programs were able to tailor our curriculum to this modality due to the flexibility in our content Flexibility is a strength of the Great Kids curriculum Virtual visits may be here to stay post-pandemic, so continued flexibility will be key The field is shifting a bit in terms of "child welfare" and harm reduction The child welfare system is and has been important, but also has caused trauma to communities, especially communities of color Virtual learning GK has thrived during pandemic times by showing up as a champion and offering our partners a choice for continuing training and offering support in a virtual format One of GK's strengths is the ability to respond quickly to demands and needs The world has been rapidly changing and Great Kids has been really effective at noting those changes and working through them The importance of encouraging, supporting and partnering with parents to help them develop and nurture healthy relationships with their children Movement toward virtual professional development racial and cultural equity the "competition" has larger budgets and more staff but that also might create some "slow response" for them at times Supporting programs with possible threats to their funding or changing to the "model" of home visiting as a result of COVID I am very concerned about home visitor confidence and the way that this could threaten fidelity Learn more about funding opportunities Threats may be funding shortages within our partnerships Understanding the strengths and challenges of our competitors Possible decline of home visiting services and investment due to the impact of COVID in the long term. This presents us with the opportunity to diversify our customer base.

There may be opportunities to create products directly for parents, Child and Family Services (i.e. foster families), the medical world (i.e. NICU staff), etc.

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SOAR Analysis

Opportunities •

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COVID and its impacts has seemed to become a threat for all organizations.

However, using this time period as an opportunity to focus on creating lots of online learning options could be beneficial for us I think this is also giving us an opportunity to explore other curriculum options and designs as we're becoming more familiar with what people need in the context of virtual home visiting, which will probably continue to be an option for some programs even after we put COVID behind us.

People are now even more connected through technology, so we could use this time period as an opportunity to highlight our presence on social media accounts.

Building a solid reputation in the field as research and evidence-based driven is crucial and is always a great opportunity... not just for GKI, but, ultimately, for the families and children being served.

Convert or transition our curriculum to e-publishing presentation With virtual environments, we may need to increase our product diversification Make parents be the end-users of some of our product lines I think we have an opportunity to make our curriculum manuals more accessible through electronic means The ever-growing presence of technology in childhoods, but also the lack of technology in low socio-economic schools and neighborhoods. This could be a chance to talk with home visitors/parents about the pros/cons of technology and promote positive parent-child interactions.

Financial issues for programs who typically invest in our programs, or for programs that don't have access to state and federal funding - could be an opportunity to leverage the nonprofit status to find sponsors to offset the investment so we can be generous with this life changing, world changing curriculum. Kind of like the Tom's or Bob's model... For every sale, we are able to give back to a program or organization serving families and children who couldn't normally afford these resources or experiences.

Virtual visits certainly are a challenge and helping programs navigate our materials for virtual visits is important most likely.

Continue to think about how to diversity our products that open all the lanes for new customers - not just curriculum customers.

Simplifying the seminar process - too complicated, too many emails More tech support for success with supervisors More support for home visitors who may have no internal mentorship 17

SOAR Analysis

Opportunities • • • • • • • • •

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Opportunities for our customers to have more connections with Great Kids Digital curricula offerings Stop gap for Preschool partners More support for those who are transitioning from Classic to Next Generation Our virtual trainings need more face to face time with the trainers Guidance with virtual group settings Support with how to use Next Generation in a virtual setting A curriculum for families with substance use disorders is needed As we battle COVID and face a new mental health crisis, I wonder if there is a need for helping home visitors better understand their role in supporting families with mental health Improve on our supervisor/coach support Racially, ethnically, and culturally diverse customers/representatives should be more involved in the conversation/planning for all aspects of the business Offering other languages (French etc.)

Customized seminar registration platform integrating contracts, registrations, payment, satisfaction surveys, etc.

Launch a GK App to make our information and products available on the go digitalize our products Fatherhood engagement Engage families that may not be served by programs Provide opportunities for middle- and upper-class families to get services We need to build empathy from the ground up and from the sky down.

Offering other e-learning courses such as promoting staff wellness, supporting Supervisors, and supporting families living in recovery Materials specifically for children with developmental or physical disabilities or children that have a life-threatening diagnosis of some sort Ways to support the family unit amidst a crisis An online course for home visitors and/or parents of developmentally disabled children to help them learn how to engage and thrive and maybe connect them with resources for support

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SOAR Analysis

Opportunities •

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There is a lack of curriculum that supports parents who have open case plans with Child Protection. I wonder if there could be an opportunity for us to create a curriculum that guides parenting groups or individual parents with transitioning as they work to meet their case plan and reunite with their children.

Standalone products are incredibly important, especially since GKI is a reputable and strong presence, especially in-home visitation and head start.

Wraparound virtual trainings are crucial in order for folks to be able to begin to do their work If GKI can fill that gap at a reasonable cost (perhaps a package deal or something along those lines), that could be one of the many ways to help these fields get what they need for staff in a quicker way - versus having to develop them themselves and/or taking the time to find good, research and evidence-based services to fill this gap.

Foster care and reunification services - providing curriculum for those who visit with parents that may not have custody of their children.

Free or low-cost videos/trainings/documents for parents/soon-to-be-parents. (Not directed necessarily at home visitors).

Grandparents need this stuff! There could be great changes for parents and their grown children and grandchildren by having this available for grandparents to go through The number of foster parents, grandparents raising grandchildren, etc.. is pretty huge, if they are not receiving services because they are "off the books" it could be a real game changer for them.

The curriculum has the seeds for a leadership movement - personal and professional development tenants based on this work. Growing Great Leaders.

Growing Great Teams. Growing Great Organizations. The opportunities are endless to extend the benefits of this work to others. Who doesn't need pause and repair in their life or work?

Build an educational platform for providing continuing education and providing skill-building opportunities for core competencies.

Public health nursing nationwide. Home visiting program widespread in China.

Other home visiting programs throughout the world who might benefit from the products of GKI.

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SOAR Analysis

Opportunities •

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Public health nursing nationwide. Home visiting program widespread in China.

Other home visiting programs throughout the world who might benefit from the products of GKI. Interested in a more assertive or planned partnership with Healthy Families America.

Also exploring a strategic approach to working with the public sector (child welfare services; childcare services; foster care prevention services).

The building of home visiting programs in other countries...the threat is that they become the global model. the opportunities are many if GKI partners with them in some manner.

The trend towards apps and different ways that home visitors interact with families assuring that the Great Kids curricula can be effectively used/delivered that way funding may become an issue for many state/local agencies that use GKI's programs. GKI is in a good position to adapt to these changes Not all families are not being served by home visitors. Perhaps there is a way, through a nonprofit or foundation, to get funding for home visitors, or funding to provide GKI materials or training needed to groups that can’t afford it.

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SOAR Analysis

Great Kids is Passionate About… “about learning and evolving!”

“seeing people succeed and reach their full potential!”

“protecting and embracing the joy of childhoods and learning.”

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Aspirations

SOAR Analysis

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SOAR Analysis

Aspirations • • • • • • • • • • • • • • • • • • • • • • • • •

Aligning P36 and PrS Updating Foundational Trainings Elevating Advanced opportunities GK specific assessments are widely sought after Crosswalks of every kind Digital options for partners Strong social media presence Develop virtual communities where home visitors can share ideas and challenges Provide more languages more possibilities of resources An interactive course for children to teach them about stranger danger, in a "nonscary" way, and how to remain safe Continue innovating products for our customers Embrace a digital transformation (internal and external) Continue growing in internal our processes and systems Evolve to meet our customers' needs and wants Explore new markets Finding and investing in a more robust payment system and website may need to be established Conducting focus groups based on interests and needs in the vast network I think about how big our vision is and how we can broaden our impact on more families' lives to further fulfil that vision Expanding into international markets Broadening our reach in North America to touch families both inside and outside of home visiting Grow our customer base and diversify to continue the growth and success we have been fortunate to achieve thus far Direct to families support - materials, coaching, blogs, podcasts Train the trainer courses for professional development in house Seek a national partner to help underwrite new development Expand opportunities to serve more parents & families through a variety of accessible programs and products

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SOAR Analysis

Aspirations •

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Explore translating the lessons learned in the curriculum to extend to professionals, leaders & teams. Growing Great Leaders. Growing Great Teams. Growing Great Organizations. Such rich personal and professional development lessons in our curriculum.

Continuing to create products for home visiting programs, but maybe having a line of products that can be sold to any parents Offering seminars/curriculum for child/family-service programs that aren't strictly homebased Direct service to parents in some way Partnerships that will make us stronger and more diversified Wider variety in our materials (not just curriculum and training) reaching out to markets in other countries now that virtual training is a reality it should open things up Keep diversifying product lines to appeal to more audiences Great Kids team to achieve greater connections with each other. Our organization is growing and due to Covid, we have not been able to make connections with new staff and bond over our common interest and goals.

Keep our roots, spread our wings?!

Increase efficiency More diversity Grow our workforce to employ more professionals Be the #1 national leading organization on training and curriculum for home-based programs Become a one-stop shop for wraparound trainings available to anyone Hiring more staff to be able to have the capacity to handle this level of customer questions/concerns/needs Great Kids of the future is a cutting edge organization leading the way in applying research knowledge, flexibility, and innovation of products and partnerships in order to touch more lives.

Be an organization rooted in our mission and dedicated to our non-profit philosophy More streamlined in our systems & processes, More elegant in HOW we operate so that we can focus our considerable talent and energy on the work that changes the lives of children.

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SOAR Analysis

Aspirations • • • • • • • • • • • • • • • •

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More elegant in HOW we operate so that we can focus our considerable talent and energy on the work that changes the lives of children.

Continuing to be viewed as an organization that partners with people to create safe, happy, and healthy childhoods for children The more people we have on board, the more diverse products we can produce.

An organization that focuses on supporting home visitors and parents on a broader scale by expanding the types of products and trainings we provide.

Continuing this growth might open more doors for us More diverse members of the team and trainers; More connected development and coordination teams/collaboration More closely connected to parents Financially well off so we can continue to be flexible and agile.

Adding another 5-10 staff members to build out teams.

Great Kids can make a difference in the world by providing parents with tools to support their child's development and increase family resiliency.

Continuing to offer our products to more and more people in more and more ways.

Explore the possibility of a commercial market for the products Services for middle and upper-middle-class families to have access to the kinds of parenting success that all families need top to bottom, bottom to top.

Plant some trees for all the paper we use Supporting families to be the best parents they can be is critical to support our communities to have more compassionate, empathic, caring, warm, considerate, inclusive, respectful, etc... people.

We must support new parents understand the children's needs... we need loving parents.

Producing relevant, accessible, up-to-date products that support families to apply positive parenting practices that can be used by a variety of service providers or directly by families themselves.

We can help affect change by addressing adverse childhood experience early to help build resiliency in children and help change the outcome for families and society in the future.

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SOAR Analysis

Aspirations • • •

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Help programs create resilient families Create resilient staff (inside Great Kids and inside local programs) Expanding the ways in which we serve all those who love and care for children, in formal and informal ways.

Be open to change and willing to always look for opportunities to elevate our products and create new ones from scratch.

Be a hub for information that relates to home visiting and parenting There might be opportunities for so many more trainings around relevant things that are happening in this world. For example, how systemic racism impacts home visiting services or how the current mental health crisis impacts the families programs are serving.

Advocating for home visiting services Increasing access to materials/trainings with an equity-based lens Connecting directly with parents in a variety of ways trauma-informed principles across the board Take a more flexible approach to employees' work-life balance.

Ensuring we are connecting the correct people with specific projects/situations and ensuring all are involved Let our customers help determine our direction.

Implement a customer database/ system to help us be more efficient and effective with customers Differentiate our products from competitors Continue improving our focus on research and development Grow our number of seminars and product sales Acquire new customers with new and existing products Streamline our core businesses processes and systems Conduct focus groups from various fields, using this information, hire more staff to carry out the work, and organize the processes within the organization.

The need for a CRM couldn't come at a better time to handle this volume of customer questions/needs.

Continue to focus on research and validating the GK product lines so that we carry even more weight in the field.

Keep up with trends internally and externally.

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SOAR Analysis

Aspirations •

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Continue to keep a strength-based culture and trust and empower employees by adapting modern approaches to allow flexibility at work.

Build upon our reputation as experts in the field of home visiting and leverage our reputation and enhanced offerings to continue to remain at the top of our field.

Clear communication internally Competency building of staff for self and organizational interests Plan for future Great Kids leadership - mentor staff for leadership Engaging in an ongoing campaign to attract talent through strategic partnerships and relationships with appropriate associations, colleges/universities, etc..

Hiring support to help us create more elegant and scalable systems and processes to accommodate growth and scale.

Be open to learning and change and helping staff see how they can be a part of change and growth Listening to our customers so that we can respond to their needs Bring in consultants to examine trainings/curriculum to identify any gaps in representation/inclusion Identify areas of opportunity (i.e. states with little-to-no GKI engagement) and assess "why not" Thinking about what we can do instead of what we can't do open up our minds to new possibilities partner with others to have a bigger impact Research about what works Continue to be conservative enough to keep cash reserves but also keep moving ahead as we build up our company.

Continue to broaden our customer base, not only in the US and Canada, but exploring and moving into providing training services in other countries (Mexico, Central America, South America --focusing on the most stable countries.

Reach out to funders in both the US (Congress/Senate and corporate) to encourage support for underwriting training for programs who cannot afford GKI training and materials.

Expanding into new States; working with the public sector; creating a laboratory for research-based products and services for the early childhood field.

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SOAR Analysis

Aspirations • •

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Expanded market penetration and mechanisms to reach more families.

I would like to see Great Kids expand its products to related ones, or same products to different groups I would like to see Great Kids give back with some of the extra cash. Perhaps a portion of the investment income each year to a needy related nonprofit cause My hope is that GKI will always maintain regular (frequency dependent on need and relationship) contact with customers wherever they may be.

We may need to consider having staff with foreign language capabilities.

Growth and changes should come incrementally, organically, and strategically.

Have less and less hard copy materials, and more and more electronic resources.

Diversify more--either products or customers or both.

Be well recognized by not only early childhood and home visiting programs but also by senior levels of the US Health and Human Services Dept, Develop a seminar for program management staff in obtaining additional funds for training and/or program services Have at least one person in programs outside the US (Japan, Guam, Canada, China?, England? Europe? Africa?) with whom the GKI ED or designated staff person interfaces to create broader market for our training and materials and most importantly for improving the lives of children throughout the world.

Continue to focus on the core mission to help children and their familes and to give back as it can to support where there is a need.

Determining which of all the recommendations and suggestions you receive from this survey of GKI Board Directors, deciding on perhaps a small number to realistically address over the next year, hopefully with updates to the Board for any initiatives undertaken. our staff and our Board need more diversity Look at where the organization should be in 5 or 10 years and really tried to move towards that.

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SOAR Analysis

Great Kids is Passionate About…

“The power of positive relationships and secure attachments.”

“Making the world a better place.”

“Little people, big people, all people.”

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Results

SOAR Analysis

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SOAR Analysis

Results • • • • • • • • • • • • • • • • • • • •

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Count of new customers Number of new product launches Customers served Satisfaction survey tracking Number of parents served directly Checking in with staff to see if they feel like Great Kids is living out their values Number of trainings provided Number of products sold Gathering feedback from customers Being a part of research that studies the effectiveness of our products Higher percentage of HFA partners (or ALL) are GGK users Finding more users show up in more states on the map Number of participants trained Number of families served Track the growth of number of organizations using our products and the yearly revenue generated Number of repeat customers Interest in products Research partnerships Set goals that have tangible outcomes and are measurable Conduct a return on investment analysis on our product and seminar sales to determine if our investment of resources (financial, time, etc.) resulted in a profit or not Analyze how we are using tools, resources, IT software, etc. that resulted in higher productivity Conduct surveys to assess our customers' perception around the quality of our products and services Implement employee satisfaction surveys to assess efficiency, quality, morale, etc.

Determine a number before releasing new products that would indicate a successful launch or a predetermined number of the item that sells How good do we feel about the work we are doing Share the data on product releases and/or sales with staff.

New partnerships established and existing partnerships strengthened.

Our own research 31

SOAR Analysis

Results • • • • • • • • • • • • • • • • • •

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Applicable research from other reliable sources Social media interactions (i.e., likes, views, etc.)

Interaction rates to advertising Our response rates to inquiries What states or provinces can we target for new customers Data Analysis Trainer Notes and Feedback Board Evaluation Financials Diversification of Customer Base Progress Towards Strategic Plan Priorities and Objectives Expansion of our service footprint Staff retention Detailed parent, supervisor, and home visitor evaluations of the curriculum and courses we present Trust ratings How content staff is with their jobs (including having the tools and time to do it) Look at each task and for each aspiration and putting measures of success to it Involving ourselves in more research could demonstrate that our products and trainings are effective, which could provide us with some evidence that we're achieving our vision of success Each team set measurable goals of things they would like to accomplish and then review the goals and measures quarterly to see if we are making progress towards our goals Establish checkpoints throughout the process to determine progress and/or challenges Qualitative stories of how products/trainings have impacted programs, professionals, and families.

Research data to verify positive results.

Ownership by all team members for success of strategic plan by attaching priorities to their goals.

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SOAR Analysis

Results • • •

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Identify specific list of programs to connect with who are not engaged with GKI or who have been previously hesitant Research - we need to know the outcomes that our curricula and training programs have on children and families I think it's important to continuously evaluate data from satisfaction surveys from all audiences.

I don't think that we will ever "arrive" per se - everyday is full of new opportunity, babies being born everyday, family dynamics changing, ever changing climate (in many ways in our world). We will just keep on keeping on!

Long-term repeat customers likely mean that outcomes are good since most sites do their own research.

I hope we are never satisfied and just keep striving to develop new ways to reach more families.

At least one conversation has been had with programs on the "reach out to" list We have the cashflow and revenue we need to do the work we said we would do.

We have research-based studies specifically identifying that our curricula and training programs have positive outcomes for families and children.

Continued requests for our training and program materials Requests for additional training after receiving initial training for each customer outcome-oriented results as a organizational priority

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SOAR Analysis

Great Kids is Passionate About… “inclusivity and diversity Excellence in products and customer care.”

“customer service and providing the best products at a fair price.”

“children, families, and trauma prevention.”

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We envision a world where all children feel loved, safe, secure, valued, capable, and curious.