OUIL503 end of module evaluation

End of Module Student Evaluation BA (Hons) Illustration Module Code: OUIL503 Responsive Name: Dana Davis Student ID: dd250772 Please identify where the evidence for each of the learning outcomes is within your submission and how well you feel you have met the learning outcomes. Please also grade yourself in relation to the learning outcomes using terms: poor, satisfactory, good, very good, excellent (Note - This is so that the team have an understanding of how well you feel you have done. It is not an indication of the actual grade you may receive.)

Learning Outcome

Evidenced where?

Blog, Visual Journal, Roughs, Final Illustrations, Storyboards, Development Sheets etc. (No more than 75 words)

Your grade Using words: > poor, satisfactory, good, very good, excellent

5A4: Make appropriate use of a range of research methods to investigate a topic and produce work relating to the critical, cultural or social context of art and design. (Knowledge & Understanding - Research and Critical Awareness)

Evidence can be found: blog Very good My research methods included collecting secondary (online, book research) and primary research (watching documentaries and visiting book stores to see work in situ etc.) These learning outcomes where important to my briefs considering they were mainly aimed at children. Examples would be aspects of the BEAR brief where one of the main requirements was that the outcomes needed to be educational. That meant the research had to be very informed and considerate – but also appropriate for the age specific.

5B3: Generate ideas, concepts, proposals, solutions and/or arguments using the language, materials, processes and techniques of a designated discipline. (Cognitive Skills - Problem Analysis, Problem Solving)

Idea generation and development of themes and concepts can be found evidenced in my responsive blog where I’ve documented my sketchbook work.

A prominent example would be the YCN BEAR brief where the ability to develop a thorough concept was vital to the success and completion of the project. These skills were also an important part of the pitches that were submitted alongside my final outcomes to YCN (design boards and project statements).

Excellent

5C3: Respond to set briefs or proposals in a professional context.

(Practical Skills - Visual Quality and Conceptual Development)

Evidence can be found: on Blog, and in outcomes.

This should reflect in my outcomes and their finish – for example the finalised product of the ‘BEAR’ yoyo cards which were fully realised and photographed. This professionalism also had to translate into the formal presentations or ‘pitches’ that accompanied my submissions.

Excellent

5D3: Exercise selfmanagement skills in managing their workloads and meeting deadlines/apply interpersonal and social skills to interact with others. (Key

Evidence can be found: on Blog The brief that required me to use social skills and manage a group/workloads was most notably the ‘Bear’ Brief where I worked collaboratively with another illustrator and a graphic design student.

This involved planning meetings, deciding roles

Very Good

Transferable Skills, Organisation, Communication and Evaluation)

within the team and managing time scales. I also had to manage my own time in order to submit to the specified brief deadlines.

Summative Evaluation (See Evaluation Guidance on next page for more information) You are required to write a 750 word Summative Evaluation of this module.

Please type up your Summative Evaluation in the box below. Make a PDF of the document and post the PDF as your final post on your OUIL503 blog. Also, please cut and paste the text from this box into the final page(s) of your OUIL503 Project Report.

At the start of this module I was quite daunted by the idea of entering live briefs, but I was also looking forward to having the chance to work more independently in a way that I could manage my own time and workload. The thing I was most pessimistic about was the collaborative practice element because I’d never really worked as part of a group to create a physical product before – I was unsure about how I’d feel about that and how the process would work. However, by the end of all the projects, when everything was completed I found that on reflection the one I enjoyed working on the most was actually the collaborative practice brief. Because of how we split the work load, and the constant conversations we were having about the work, I feel like on the whole the process was a lot less stressful. It was nice to have that reassurance and second or third voice.

As a result, I feel like I have improved my social skills and also my management skills – there were times when I had to be the assertive one and lead the way a little bit but I’m glad to have had that opportunity to do that. I proved to myself that I can do it and that that it’s a role that I actually feel comfortable with. During the collaborative brief, I also learnt some new processes and techniques too. For example, working digitally in photoshop with specific color pallets and using laser cut vinyl for the first time (which I can see me using again in the future and in my personal practice). Since starting the live briefs I’ve developed my photoshop and presentation skills a lot, I’m more of a traditional media person really, so I always shied away from working digitally in the past. Working on briefs where the majority of outcomes required a certain level of digital involvement (even if that was just the requirement that the submission would be digital & judged that way) pushed me to explore more. Starting with the independent ‘Roald Dahl Literary estate’ brief and developing a way of working on that e.g. hand drawing, scanning sketches then digitally coloring, gave me the confidence to then use the same process in the collaborative ‘BEAR’ project. I talked a lot about developing this process on my blog – one of the problems I had was translating the vibe of my rough sketches into a professional and finalized format. Listening to peer feedback and having those conversation with myself as I was developing the work all helped me to resolve those issues and realise my final outcomes.

The outcomes I was most pleased with where my two major projects (the independent Roald Dahl brief and the BEAR brief). I enjoyed them both for different reasons, The BEAR brief was just something really different for me – I liked working with other people and the concept was really appealing. Children’s illustration is something that I’m interested in, which is the same reason I picked to work on the Roald Dahl Brief too. The outcomes for the Roald Dahl creative challenge in particular are among some of what I would consider my favorite illustrative work I’ve done throughout this course. I think the reason being is that the style was really ‘me’ and I was very comfortable with the new process I’d discovered for myself. I believe that because the brief was quite suited to me and it was something I was excited about that inevitably benefited

how well the project ran. The same reasons could apply to my illustration Friday project too. As to the BEAR brief I think the successes lied in how we all as a group worked together and honing and merging our individual skill sets.

In the future I can definitely see the benefits of working collaboratively to work on bigger projects – and also just to to embrace new ideas and different way or thinking or creative problem solving. I’ll also be taking forward the new process and ways of working I’ve discovered for myself and developing on that learning more. I’m currently using a similar process of combining hand drawn & digital colour in my applied illustration module. There’s not much I’d really do differently in regards to the projects themselves because I was happy with how everything developed and the outcomes – one thing I would plan better would be my time scale management. I ended up working on my major independent project and my collaborative at the same time, so they were running along side each other for a while. Juggling both things along with my applied illustration module meant that I had trouble making time for the latter. Having said that – I do feel like in order to complete the projects to their full potential I did need to spend that time on them.

Evaluation Guidance This should be a reflective summary of your experience across the module.

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How did it go? Where did your journey start, where did it end?

I knew very little at the start of this module. At the end of the module I feel that…

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What learning took place? What was useful to you?

Be specific. New skills? New methods? New processes or approaches? Did you use the blog to reflect on your project development?

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What went well and why? What did you enjoy? What were you happy with as an outcome?

Be critical and analytical. Why did you enjoy it? Perhaps identify particular sessions?

This could be ideas, solutions to problems, studentship or research. How well did you use the studio? Did you invest enough time in the development and testing of your outcomes?

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What could you have done better?

What were the problems you faced? What did you do to try to overcome them? This could be in reference to studentship, organization or blogging as much as studio practice.

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How can you apply what you have learned here for future modules and projects?

Application and future thinking. Things you would do differently next time? What useful methods, processes and ideas will you take forward into the next module?

You may also want to consider: Self-questioning: How did your thoughts and opinions change as you progressed through the module?

Feedback: What other people (tutors and peers) thought of work and how you responded to that feedback?

Research: Did you use contextual research to inform your ideas, ways of thinking or understanding of the challenges set. This may include further research of your subject matter, slides from the presentations or use of the library.