Dan Moss' Porfolio

Introduction This wasn't my first time attending college, or going through a specific program to acquire a certain trade. I was enrolled as an EMT student in my more youthful years, and let's just say the final test got the best of me. Since then though, I have successfully performed two Heimlich maneuvers, so it was not time wasted. I may have failed the EMT program, but what I can pass is a prematurely swallowed steak back up your esophagus...

Anyhow, Dan Moss: that's me. I'm a simple guy who doesn't take life too seriously. Ok, I'm being humble. I'm a total goof ball and I enjoy lifting people's spirits. There is nothing better than laughter, therefore I try to fill my day and everyone else's around me with as much of it as possible.

My cleverness and wit are what I like best about myself. I use it often to entertain others, but it also comes in handy when problems arise.

This is where my design style comes into play. I can come up with creative solutions quickly, and some of them may even get you to crack a smile. I like to have fun, but don't be fooled. I take my work seriously and deliver with precision.

My favorite design work is creating logos. I get to let my imagination run wild and come up with unique ideas. This is the area where being clever and witty really has its strengths.

Introduction

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01

Online Adrena

Project 01

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03

01

Instructor

Bradford Prairie

Course

Website Design

Semester

Fall 2018

Project

E-commerce Website

Nitro Objective

Nitro is a snowboard company that sells its products

Solution

Snowboard Company

Nitro uses a soft blue and an energetic green for its brand.

online. This brand targets adrenaline junkies between the ages of 15-30. Nitro seeks after potential consumers who not only want style, but care about the board’s performance as they shred down the mountain.

Both are cool colors to tie into the cold climate in which the products will be used. The website style is clean for easy navigation and functionality, while the hero images are extreme and edgy like the brand name itself. The shopping and checkout experience is simple and fluid to make for a hassle-free purchase.

Online

Project 01

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03

Identity

Color Palette

Typography DIN Next LT Pro

Avenir

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890

UI Elements

ADD TO BAG

FIND A RETAILER

Project 01

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05

06

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Nitro

Project 01

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07

08

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Nitro

Project 01

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09

Gruve Objective

Gruve is a vinyl record magazine that focuses on the

Solution

Vinyl Record Magazine

Gruve uses a ‘record and needle’ styled ‘G’ in its

classics. The targeted audience is between 25-40 years of age and enjoys listening to classic music on a vintage format. Gruve wants its readers to get the best information on how to keep their collections growing, and to stay in the know how in the world of record collecting.

masthead, along with a red circle to further grab one’s attention. The magazine itself is a 10” by 10” square to resemble a record cover. Every issue celebrates the hobby of record collecting; whether it be about a certain artist and their discography, or keeping you updated on the ins and outs of record collecting. Gruve is every vinyl junky’s go to magazine for information on the classics.

Class Music

Project 02

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11

02

Instructor

Bradford Prairie

Course

Page Layout

Semester

Spring 2017

Project

Magazine

Gruve Objective

Gruve is a vinyl record magazine that focuses on the

Solution

Vinyl Record Magazine

Gruve uses a ‘record and needle’ styled ‘G’ in its

classics. The targeted audience is between 25-40 years of age and enjoys listening to classic music on a vintage format. Gruve wants its readers to get the best information on how to keep their collections growing, and to stay in the know how in the world of record collecting.

masthead, along with a red circle to further grab one’s attention. The magazine itself is a 10” by 10” square to resemble a record cover. Every issue celebrates the hobby of record collecting; whether it be about a certain artist and their discography, or keeping you updated on the ins and outs of record collecting. Gruve is every vinyl junky’s go to magazine for information on the classics.

Music

Project 02

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11

Identity

Color Palette

Adjectives

• Vintage • Electric •Raw •Photographic • Clean

Typography ChaletComprime

FreightText

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Project 02

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Gruve

Project 02

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15

Choco Trois Objective

Choco Trois is a chocolate liqueur that sets itself apart

Solution

Triple Chocolate Liqueur

Choco Trois’ brand colors are pink, white, black, and

from its competitors. Rather than producing a variety of flavors, Choco Trois infuses white, milk, and dark chocolate all into one decadent spirit. Females within the ages of 21-36 are the primary target. This feminine brand’s focus is on those who like to relax with a tasty treat.

of course brown. The color pink is strategically used to attract the feminine audience. The bottle is a triangular shape to tie into the ‘triple’ theme. The label, as well, uses triangles to produce a pattern, keeping the theme consistent. A script typeface and flourishes are used to maintain the femininity of the product. On the back label, consumers will find the story behind Choco Trois.

Triangle Trip

Project 03

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19

03

Instructor

Sean Bacon

Course

Logos & Packaging

Semester

Fall 2017

Project

Typographic Label

Choco Trois Objective

Choco Trois is a chocolate liqueur that sets itself apart

Solution

Triple Chocolate Liqueur

Choco Trois’ brand colors are pink, white, black, and

from its competitors. Rather than producing a variety of flavors, Choco Trois infuses white, milk, and dark chocolate all into one decadent spirit. Females within the ages of 21-36 are the primary target. This feminine brand’s focus is on those who like to relax with a tasty treat.

of course brown. The color pink is strategically used to attract the feminine audience. The bottle is a triangular shape to tie into the ‘triple’ theme. The label, as well, uses triangles to produce a pattern, keeping the theme consistent. A script typeface and flourishes are used to maintain the femininity of the product. On the back label, consumers will find the story behind Choco Trois.

Triangle

Project 03

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19

Sharp Objective

Sharp Men’s Outfitters is an online suit customization

Solution

Men’s Outfitters

Sharp uses a simple typographic logo with a clever necktie

and ordering service. This unique experience is marketed toward men ranging from 20-35 years old. The ideal consumer wants to look his best, while taking advantage of the efficient and modern technology from Sharp.

and tie clip for the ‘A.’ Blue is the desired brand color, inspired by the sharp looking blue blazer. The website has an organized layout designed for functionality. Everything someone needs to get started is strategically placed on the home page and clearly labeled for easy navigation. The customization process is seamless; just follow the steps and select your options. If for any reason someone is not satisfied with the online experience, Sharp has fitting locations all across the United States where members of the Sharp team will accommodate every need to the highest standards, guaranteed.

Look Feel good

Project 04

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23

04

Instructor

Bradford Prairie

Course

Page Layout

Semester

Spring 2017

Project

Menu

Sharp Objective

Sharp Men’s Outfitters is an online suit customization

Solution

Men’s Outfitters

Sharp uses a simple typographic logo with a clever necktie

and ordering service. This unique experience is marketed toward men ranging from 20-35 years old. The ideal consumer wants to look his best, while taking advantage of the efficient and modern technology from Sharp.

and tie clip for the ‘A.’ Blue is the desired brand color, inspired by the sharp looking blue blazer. The website has an organized layout designed for functionality. Everything someone needs to get started is strategically placed on the home page and clearly labeled for easy navigation. The customization process is seamless; just follow the steps and select your options. If for any reason someone is not satisfied with the online experience, Sharp has fitting locations all across the United States where members of the Sharp team will accommodate every need to the highest standards, guaranteed.

Feel good

Project 04

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23

Identity

Color Palette

Typography Avenir ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

UI Elements

Shop Now

1

Project 04

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26

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Sharp

Project 04

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28

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Sharp

Project 04

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Firefly Objective

Twilight Display is a typeface was created for the

Solution

Men’s Outfitters

Like the cute little bugs the event is named after and the

upcoming Firefly Music Festival. This unique modular typeface is designed to attract festival goers between the ages of 18-33 in hopes that it will add excitement wherever it is applied.

stars in the sky, this custom modular typeface was created to ‘light up the night.’ A starburst-like symbol is repeated and forms a constellation of letters. The color yellow was chosen for this display typeface to both correlate with the stars, and to create contrast on its gradual blue-tomagenta background.

Modul Star Fric

Project 05

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33

05

Instructor

Sean Bacon

Course

Advanced Typography

Semester

Fall 2017

Project

Modular Typeface

Firefly Objective

Twilight Display is a typeface that was created for the

Solution

Music Festival

Like the cute little bugs the event is named after and the

upcoming Firefly Music Festival. This unique modular typeface is designed to attract festival goers between the ages of 18-33 in hopes that it will add excitement wherever it is applied.

stars in the sky, this custom modular typeface was created to ‘light up the night.’ A starburst-like symbol is repeated and forms a constellation of letters. The color yellow was chosen for this display typeface to both correlate with the stars, and to create contrast on its gradual blue-tomagenta background.

Star

Project 05

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33

TWILIGHT DISPLAY

Deal with the Devil Objective

Deal with the Devil is a specialty, limited release habanero

Solution

Habanero Pepper Sauce

Deal with the Devil uses a dark color palette of a deep red

pepper sauce made with an array of the finest fruits and spices. This dedicated brand is out to make a deal with the 20-35 year old audience who is bold enough to play with fire. Deal with the Devil is crafted for those who don't shy away from the heat, but also appreciate robust flavor.

and black. The front label has a roughed up appearance, from the tarnished old-looking paper, to the harshly written logotype. The label is designed to look like a contract between Johann Georg Faust and Lucifer. In the middle of the label, there is an illustration of the devil holding a contract awaiting Foust's signature, as well as other satanic references placed at the top and bottom. On the back of the flask-shaped bottle, there is the stipulation to the contract, explaining the benefits of forming a deal with the devil.

Heat E

Project 06

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39

06

Instructor

Sean Bacon

Course

Portfolio

Semester

Spring 2019

Project

Hot Sauce Label

Deal with the Devil Objective

Deal with the Devil is a specialty, limited release habanero

Solution

Habanero Pepper Sauce

Deal with the Devil uses a dark color palette of a deep red

pepper sauce made with an array of the finest fruits and spices. This dedicated brand is out to make a deal with the 20-35 year old audience who is bold enough to play with fire. Deal with the Devil is crafted for those who don't shy away from the heat, but also appreciate robust flavor.

and black. The front label has a roughed up appearance, from the tarnished old-looking paper, to the harshly written logotype. The label is designed to look like a contract between Johann Georg Faust and Lucifer. In the middle of the label, there is an illustration of the devil holding a contract awaiting Faust's signature, as well as other satanic references placed at the top and bottom. On the back of the flask-shaped bottle, there is the stipulation to the contract, explaining the benefits of forming a deal with the devil.

Heat

Project 06

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39

Identity

Typography

Color Palette

American Typewriter ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890

Elements

Project 06

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41

Block Party Objective

Block Party is an annual event held on San Diego City

Solution

San Diego City College Event

Block Party uses a logo that is in the shape of a block in

College’s campus. The audience is primarily 18-30 years of age. Block Party wants to attract students who are interested in learning about the variety of project-oriented classes SDCC has to offer.

perspective. The logo uses SDCC’s 100th Anniversary ‘C’ logo in the word ‘Block’ to show its ties with the college.

Vibrant colors are used to give it a fun, high-energy appearance. Block Party regularly posts on social media and sends out email blasts to keep students engaged with the event. The hero image for the website is fun and inviting, giving the viewer a positive interpretation of Block Party.

Nourishment Stud

Project 07

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45

07

Instructor

Candice Lopez

Course

Portfolio Building

Semester

Spring 2018

Project

Block Party Branding

Block Party Objective

Block Party is an annual event held on San Diego City

Solution

San Diego City College Event

Block Party uses a logo that is in the shape of a block in

College’s campus. The audience is primarily 18-30 years of age. Block Party wants to attract students who are interested in learning about the variety of project-oriented classes SDCC has to offer.

perspective. The logo uses SDCC’s 100th Anniversary ‘C’ logo in the word ‘Block’ to show its ties with the college.

Vibrant colors are used to give it a fun, high-energy appearance. Block Party regularly posts on social media and sends out email blasts to keep students engaged with the event. The hero image for the website is fun and inviting, giving the viewer a positive interpretation of Block Party.

Nourishment

Project 07

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45

Block Party landing page.

46

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Block Party

Project 07

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Titan Objective

Titan Advanced Motorcycle Oil is a new premium oil

Solution

Advanced Motorcycle Oil

Titan uses the color orange and a custom logo type on its

that keeps engines running stronger and longer than its competitors. Titan goes after riders that are ages 25-40 who care about the longevity of their motorcycles and still enjoy performing regular maintenance. Titan focuses on consumers who want the absolute best for their bikes.

label to stand out on the shelf and grab the attention of potential consumers. The front label displays the weight and type of oil, including a graphic to denote the kind of bike the oil is meant for. It also contains a list of the oil service ratings for which it meets. On the backside label, the key features of the oil are listed along side custom made icons. There is written copy about how to recycle the used oil, as well as a warning section. The weight and type of oil is repeated on the back to ensure a correct purchase.

The bottle has a clear strip on the side, accompanied with measurements to communicate how much oil has been used and how much remains.

Lubrication.

Fric

Project 08

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51

08

Instructor

Sean Bacon

Course

Advanced Typography

Semester

Fall 2017

Project

Typographic Label

Titan Objective

Titan Advanced Motorcycle Oil is a new premium oil

Solution

Advanced Motorcycle Oil

Titan uses the color orange and a custom logo type on its

that keeps engines running stronger and longer than its competitors. Titan goes after riders that are ages 25-40 who care about the longevity of their motorcycles and still enjoy performing regular maintenance. Titan focuses on consumers who want the absolute best for their bikes.

label to stand out on the shelf and grab the attention of potential consumers. The front label displays the weight and type of oil, including a graphic to denote the kind of bike the oil is meant for. It also contains a list of the oil service ratings for which it meets. On the backside label, the key features of the oil are listed along side custom made icons. There is written copy about how to recycle the used oil, as well as a warning section. The weight and type of oil is repeated on the back to ensure a correct purchase.

The bottle has a clear strip on the side, accompanied with measurements to communicate how much oil has been used and how much remains.

Lubrication.

Project 08

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51

Identity

Color Palette

Typography ChaletComprime ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Elements

ULTIMATE PROTECTION

TRANSMISSION WET CLUTCH ENGINE

4T

FULL SYNTHETIC

Project 08

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53

B |

Logos

S

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REW

B

S

REW

Logos

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Thank You ...to all who supported me through this process. A big thanks to the ones who pushed me. An even bigger thank you to the ones who kicked me in the keaster when I started to slow down.

Thank you Sean Bacon and Bradford Prairie for being so unselfish with your time and lighting a fire under my butt when I needed it most. I appreciate all of your...help?...harassment? Either way, you both got me to the finish line.

Eugene Brown, thank you for helping me learn the software and guiding me through my first graphic design course. Thank you for staying at school late to make sure I got through my final one. And for all the coffee.

Shout out to my friends, Ryan Roloff and Rob Sandoval, for letting me borrow their cars when I needed to haul supplies to school.

Thank You

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