Shuronda Robinson: Shaping Our Narratives, Owning Our Stories

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Viewpoint

Celebrating Women History Month and The Black Press

This month I wanted to talk about two important things happening this month. March celebrates Women History Month and the Black Press Day. To widen the scope of Black Press Day, I wanted to explore black media as a whole. This can include PR, newspapers, magazines and more.

As a digital magazine, it is important we share stories that are relevant to our mission and our community. Our team works hard through planning

and executing our stories in a way that we hope something in the issue or our website stories adds something to our black community.

In this issue, you will find our contributing writers stories, tips and ideas and our feature story highlighting Shuronda Robinson of Adisa Communications.

Make sure you check out the issue and watch for our stories on our social media platforms.

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Embrace Black Media! Support Black News!!

Ujima Magazine is a free news publication. For Advertising Opportunities email UjimaMagazineAds@gmail.com

Spiritual Hygiene

When we think of practicing good hygiene, we often think of physical practices such as bathing, brushing our teeth and using deodorant. What if I told you there is another form of hygiene that many of us do not think about when it comes to taking care of ourselves. Spiritual Hygiene can be defined as the act of tending to the spiritual body-which we all have. It is said by many ancient cultures that we are “spiritual beings having a human experience.” If this is true, why do we not stress the importance of tending to this area of our lives?

Ways that you can practice Spiritual Hygiene:

• Spend at least 5 minutes in silence per day

• Create a daily practice of prayer, meditation in order to connect with your spirit

• Create a daily practice of smudging/burning protective herbs such as Rue and Eucalyptus

• Call on one’s ancestors for additional support during difficult times

• Set boundaries with those that siphon your energy

• Use water and other natural elements to cleanse yourself and your spaces

• Spending time in nature, indulging all your senses

• Take a spiritual bath with herbs like Sage to

Story continues on p8

Celebrating Women's History Month: Honoring Contributions and Empowering the Future

Women's History Month, celebrated every March, is a time to recognize the vital contributions of women throughout history. This month-long observance highlights the achievements of women in various fields, from politics and science to art and social justice, often spotlighting those whose accomplishments may have been overlooked or underappreciated. The celebration of Women’s History Month began in 1981 as a week-long event, but it was expanded to a month in 1987, thanks to the efforts of activists and lawmakers who sought to raise awareness about women’s impact on society.

The importance of Women’s History Month lies in its ability to bring attention to the often-overlooked narratives of women who have shaped the world. It allows for a deeper understanding of gender equality, the ongoing fight for women’s rights, and the barriers that many women continue to face today. By commemorating these historical contributions, we also inspire future generations to reach their full potential.

Women today continue to be powerful influencers and trailblazers across every sector. From business leaders like Indra Nooyi and Mary Barra to political figures like Kamala Harris and Jacinda Ardern, women are breaking barriers and setting new standards. In science, technology, and entertainment, figures such as Dr. Kizzmekia Corbett and Ava DuVernay are shaping the future and demonstrating the ongoing importance of women's leadership. Their work not only continues the legacies of past trailblazers but also creates a blueprint for others to follow.

Getting involved in Women’s History Month can be a powerful way to honor these legacies. Individuals and communities can participate by organizing educational events such as lectures, discussions, or film screenings that explore the lives and achievements of influential women. Volunteering with organizations that support women’s rights, such as those promoting equal pay, reproductive health, or education, is another impactful way to show support. Social media campaigns can also be effective for sharing stories and amplifying the voices of women who inspire us.

By engaging with the history and work of remarkable women, we can continue to advance the cause of equality, celebrate the progress made, and ensure that future

generations understand the importance of women in shaping our world. Women’s History Month is not just a time for reflection, but also a call to action for continued empowerment and change.

Contributing Writer, Jacqueline “ooh” Johnson

Jacqueline Johnson, a proud Texan based in Denton, TX, is a visionary entrepreneur and community leader. As a newly minted “empty nester,” she cherishes her family, including two grown sons in California, two grandsons, and her newly married daughter, son-in-law, and their newborn.

Jacqueline is the founder of Jacquie ooh, an online resource hub dedicated to empowering women to think well and live well. She also leads the development of the Glow Collection by Jacquie ooh, an all-natural skincare line offering a luxurious, nourishing experience.

Deeply involved in her community, Jacqueline serves as a precinct chair and recently launched the nonprofit Mom’n It, supporting mothers at all stages of their journey. She is the author of several inspiring works, including Glow Through It: A 21-Day Devotional Journal for Women; Dare to Sparkle: Entrepreneur Guide, Dream Big: 4-Day Devotional; and her latest release, ooh girl yes! Self-Care Coloring Book and Things.

Her online talk show, Motivational Monday with Jacquie ooh, earned 2023 and 2024 Telly Awards for excellence. Learn more at www.jacquieooh.com.

She Speaks Wellness:

Everyone experiences stress. You're not by yourself!

Have you heard the saying, “You are too blessed to be stressed?” You are never alone when experiencing stress; we can tackle any challenge together. Remember, every journey is shared, and the resilience to overcome any hurdles you encounter lies within you. Sometimes, we may feel let down by our current circumstances due to life changes or family challenges that can overwhelm us. Even as our world shifts, it's essential to remember that stress is a part of life. The good news is that we can manage it thoughtfully!

WHIPLASH

Stress is a universal experience. It is your body's natural response to changes or challenges, leading to various reactions. Everyone experiences stress occasionally; it’s unavoidable. However, stress management techniques can help. As The Mindset Institute says, "Nothing kills you faster than your mind; don't stress over things beyond your control."

Managing stress can truly change how we cope with challenges. Prayer is one of my favorite tools; it helps me release emotional burdens and strengthens my connection with God. The scripture that provides me with strength and encouragement is Philippians 4:6-7: "Be anxious for nothing, but in everything by prayer and supplication, with thanksgiving, let your requests be made known to God; and the peace of God, which surpasses all understanding, will guard your hearts and minds through Christ Jesus."

Keep in mind that each person has their journey. You decide which methods suit you, but try not to remain stuck in stressful experiences. Although stress can feel like a heavy burden, remembering you’re not alone can help ease it.

I used to feel bored a lot of the time, which was such a useless feeling. To combat this, I decided to take on more challenges: harder classes, more complete projects, more academic books, more work. I decided to apply to law school, get a job, and to write an album. I started reading Freud and Jung, practiced writing fiction and editing, and got back into fashion. Throughout my adolescence, there are a lot of parts of myself that I’ve noticed I have let go of. It feels like my childlike whimsy has been leaking out of me like a defective sponge, and I’ve been struggling to retain the dregs. Part of me wonders if it’s just a part of getting older, growing into the body of a person your past self would find unrecognizable.

Recently, I have decided to take on another challenge. I am going to sign up to speak at my college commencement ceremony. This was not something I could have ever seen myself being interested in, but something inside me feels the need to add another challenge to the long list of things that I’ve overcome. I am not a public speaker, there is no message that I am feeling compelled to relay, but I still feel the need to put myself out there.

There’s a part of me that wonders if I should be wary of this drive. Sometimes I feel like I am not even the one in the driver’s seat. I know there’s a fire inside me, but I don't know how hot or how bright it can burn. What if it becomes allconsuming, will I eventually burn myself out? How do I find the line between being challenged and causing myself unnecessary stress? Life is all about finding that balance, that sweet spot. It’s okay to go full throttle and then hit the brakes, to give yourself whiplash over and over again.

FEATURE Shuronda Robinson One Who Makes Things Clear

When I was thinking about Women’s History Month and Black News Day, I knew the person I wanted to share with you, the Ujima Community. Are you wondering who I’m speaking about? Well, the woman I’m referring to is Shuronda Robinson. She is the Founder of Adisa Communication. Adisa means ‘one who makes himself clear’. Her company does just that by creating communication solutions that allow companies to move their brand or product forward with integrity. Robinson founded the company in 1995. She has been very innovative in our community creating different ways to bring the community together for growth, leadership and transformation.

Our conversation is centered on her perspective of black media and news,

while Ujima celebrates Robinson during Women’s History Month.

Ujima: Growing up in a family that owned a Black newspaper, what are some lessons you learned about the role of Black media in our communities?

Robinson: The first black newspaper in the United States was called Freedom’s Journal. It was founded in New York in 1827 by John B. Russworm and Samuel Cornish; it was a weekly newspaper. What I remember is the role that comes from that tradition, that Black media is not just about storytelling; it’s also about community and advocacy. Because in this country, our voice was often eradicated, wiped out, or manipulated, and our image and history denigrated.

The Black press became a way for Black people to see themselves in a positive light and promote issues that were important to Black people at that time and today. I learned that we’re part of a community and that community has a perspective and a voice. And it doesn’t mean that everyone in the community is the same. We’re not monolithic. But that perspective and that voice need to be amplified.

Ujima: How do you think Black media has grown over the years, and what challenges or opportunities do you see for it today?

Robinson: I think Black media faces the same challenges as the general

media landscape. There is less emphasis on how Black media is impacted by news, storytelling, analysis, policies, activities, and things happening in our society and our economy that affect Black people.

Black media needs to do its job of telling the stories that matter from the perspectives of the different voices in the Black community. But it’s hard because the media, in general, has been suffering a decline. How does the Black community recognize the value and importance of having a publication outlet that represents what it feels is necessary? I think Black media has to reinvent itself continuously, and that’s a challenge for any business with digital media and social media platforms.

Ujima: With digital media and social media platforms, how can Black media make an impact in telling our stories?

Robinson: I love what Blavity has done to create a platform for Afro Tech and the space that Blavity has entered. We will make space for Black people in technology because that is the new frontier regarding the industries’ progress. I think about Black Twitter or Black X now, which is an idea of using digital media and social media to make an impact.

I think about Spill Mob and what used to be BET. These entities were platforms that provided a different cultural perspective and narrative that can now be quickly disseminated through social media platforms. Black people are creative and ingenious and

present ideas and concepts with such power and beauty that I love to see how we have adapted social media to tell those stories and present those viewpoints.

Ujima: What inspired you to start Adisa, and how does your background in Black media influence the way you do PR?

Robinson: When I started Adisa Communications, I thought I would do this for one year to see if it worked. If it didn’t, I could go and work for my parents again or work in corporate America. Here I am 30 years later. What inspired me was that I had a choice—I’m a fourth-generation entrepreneur, and I always had a choice about how I conducted my life.

I think Black media has to reinvent itself continuously, and that’s a challenge for any business with digital media and social media platforms.

Yes, my parents wanted me to be educated and to go to college, but they also showed me through their example that entrepreneurship was another avenue for me. All the work that I’ve done at Adisa Communications, whether that be here in Austin, in Houston, Dallas, and San Antonio, and places all around the world, we have shown up as the organization that wants not just to get it right, but make sure that the people

that are involved in the decision making that is being impacted by the project, that there’s clarity there about what the needs, desires, hopes, and wishes are, and that there is empowerment. The entities that we primarily work for have been the public sector, and the people give them power. They don’t wield power over the people. That’s the perspective that we bring. The perspective we bring is that we get to create our destiny.

As an entrepreneur, I feel deeply that one of the things that makes us different is that we say to ourselves and God, okay, I’m going to create something that hasn’t been created before. And to have the heart and the vision to do that, I think, is another perspective that we bring to our clients: if your project has failed, if you’re doing something new, then we’re the right firm for you because we want to see you shine.

Ujima: How does your company work to enhance the voices of Black businesses and organizations in today’s media space?

Robinson: We ensure that when you look at our team, the people who work for us, the types of projects we take on, and we’re diverse. There is value in diversity, equity, and inclusion. And we work to deal with our own internalized biases, our own internalized oppression. Because that’s where it starts: if we didn’t take on a narrative of inferiority or struggle, we would have the same

Feature continues on p7

conversations as everyone else. Unfortunately, we have been. We have taken on some of these hurtful and harmful narratives. And we want to amplify the positive voices.

We want to amplify Black people’s power, presence, contributions, and successes. We do that through communications, PR, activations, and engagement. But we start from an understanding that we have to address our own internalized biases, racism, and sexism and be clear and aware that when we show up, we bring that with us.

And because we know that we work diligently to undo that, the solutions that we create work for everybody.

Ujima: What advice would you give to Black entrepreneurs who want to improve their public and media presence?

I would advise Black entrepreneurs who want to improve their public and media presence to understand that your business, your brand, and your reputation is what opens or closes the door for you. You want to be intentional about creating and crafting that narrative. That’s not to say that you have to be perfect, but I do think that hiring professionals who can help you is crucial. CEOs, executives, and people running their businesses need to spend more time telling their stories than ever because this marketplace has become so noisy and crowded.

other advice I would give entrepreneurs is to be authentic and share what makes them different.

Ujima: What services do you provide the most to clients?

We’re in an exciting time. What I have found in business is that about every five or six years, you have to reinvent yourself. In our 30th year, we are doing another round of reinvention. I built the business in the public sector, working with architects, engineers, contractors, and planners and helping them to implement projects such as planning affordable housing, roadway, and sewer; all of these projects that I like to say where we move a lot of dirt, or we piss a lot of people off.

to take three decades of wisdom, insight, mistakes, failures, and learnings and share that and teach that and train that to organizations that we understand where we understand their industry.

Your clients can’t connect with you if you’re not telling your story. The

What we’re doing now as an organization is developing products and services for those industries, so B2B. I’m excited about it because we are taking our skill sets around communication and marketing and bringing those into organizations that want their team members to show up better, to be present, to interview better, and to help make sure that they’re on brand in terms of how they represent the companies that they work for.

We’re rolling out those products and services right now, and I'm super excited about it because it allows us

Ujima: How can our readers reach out to your company for assistance and follow you on social media?

You may reach out to social@makingthingsclear.com. Head to our website makingthingsclear.com. And follow us on social media: IG: @shurondaeverything @adisacommunications

FB: @shurondaeverything

Shuronda Robinson Adisa Communications

LinkedIn: Shuronda Robinson Adisa Communications

Homemade Hot Chocolate

Is this one of your favorite drinks? It’s easy to make and it’s delicious.

INGREDIENTS:

4 cups milk (preferably whole or 2%)

¼ cup unsweetened cocoa powder

¼ cup granulated sugar

½ cup bittersweet or semisweet chocolate chips or chopped chocolate bar

¼ teaspoon pure vanilla extract

INSTRUCTIONS:

• Place milk, cocoa powder and sugar in a small saucepan. Heat over medium/medium-low heat, whisking frequently, until warm (but not boiling).

• Add chocolate chips and whisk constantly until the chocolate chips melt and distribute evenly into the milk.

• Whisk in vanilla extract and a pinch of salt (if desired), serve immediately.

Don’t forget your sugar cookies!!

Courtesy Celebrating Sweets

clear negative energy, Rosemary to strengthen protection and enhance clarity

Spiritual Hygiene, when practiced regularly has the ability to provide a level of support that surpasses what we can do for ourselves in the physical world. As a result, tending to one’s spirit should be a priority, just as consuming food and water is.

In what ways are you already practicing Spiritual Hygiene?

In what new ways will you incorporate Spiritual Hygiene into your daily self-nourishment practices?

I have two upcoming classes in partnership with Austin Community College. The first is called Intro to Herbalism, Infusions 101 on Thursday

March 13th from 6-8pm at ACC Highland. In this class, participants will learn a brief history of Herbalism, including how indigenous cultures used herbs historically. Participants will learn ways herbs can support in balancing the body and mind and soul. Participants will have the opportunity to make an herbal infusion in class and will leave with a sample herb.

The second class is Taking Impeccable Care of Yourself on Thursday April 17th from 6-8pm at ACC Highland. In this class you will learn your unique constitution based on Ayurvedic principles and will leave with a personalized self-care plan. You will also learn basic principles of the Alkaline lifestyle.

Click here to register and hope to see you there!

Spiritual Hygiene continued from p2

MARY’S TIPS AND IDEAS

What is Your Access to Correct Reliable News?

March Holidays

February was a short month, but a very fun time with Valentine’s Day being the headliner for a lot of people.

Here are a few holidays in March that may interest you. Make plans early!!

• March 4: Mardi Gras

• March 5: Ash Wednesday

• March 7: Employee Appreciation Day

• March 8: International Women’s Day

• March 17: St. Patrick’s Day

Have fun all month!

There is a lot going on in our world today. Can we trust the news reporting? Do you have a favorite station on television?

Doing research I found a few new avenues for just news. It’s facts not opinions. Most of the journalists are young and started during the previous election.

It’s interesting to me how many events are not seen anymore on mainstream news.

I have my favorite local station because it’s always good to know what is happening where you live. I will continue to explore the available news outlets. I encourage everyone to continue to search for a safe and reliable news outlet.

Stay informed!

What Enhances Chicken Flavor?

Chicken is a staple in many homes. It can be served in several ways. Flavor is one of the great things about serving your dish. Here are tips to give it more flavor.

Tips: Adding herbs and spices like thyme, rosemary, garlic, or paprika to the cooking water, in the crock pot. To give the chicken's flavor more complexity, you can also season it with salt and pepper or marinate it beforehand.

Before We Go ...

Have you enjoyed your February? As we close this issue of Ujima, we want to take a moment to reflect on the power of community and resilience. This month, we had the honor of celebrating 25 years of the Central Texas African American Family Support Conference, a gathering that continues to uplift, educate, and provide vital mental health resources for our community. Their work reminds us that healing and progress happen when we come together, share our stories, and support one another.

Looking ahead, our next issue will explore the organization Our Spirit is Rooted. My Spirit is Rooted is a bi-monthly Black sacred collective, created to aid in restoring our souls to find balance in an "Unstable" world! You don’t want to miss it.

We’d love to hear from you! Visit our website at ujimamagazine.com to catch up on past issues and follow us on our social media platforms to stay connected. Let’s keep the conversation going and continue building together. Until next time, keep Blooming

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