4 Tips for Writing a Good Meta Descriptions Meta Description plays a vital role in SEO of a blog. Brands consult a web design company in India that provides those SEO services. Meta description tells search engines the summary of a blog and also tells people what they can expect from this blog while they search for a particular topic. Writing a good Meta description can be helpful for a blog and a website in various ways. Given below are 4 tips that you can use for writing a good Meta description: Write compelling content Write a brief sentence previewing the content or telling the searcher why they ought to read your post. Give them a transparent advantage of clicking through and reading your post, if necessary. This is your chance to sell them on what you've got to offer: informative, valuable content. Use keywords in your Meta description You might already include keywords during a webpage's body copy and title. The Meta description should always have keywords that can describe the content of the webpage. Focus on one or two unique keywords within the Meta description of every webpage you publish. Aim for 155-160 characters Now here's a very interesting fact, Google does not measure metadata by characters but by pixels. That is, it'll stop a Meta description after a particular width. The reason we are saying 155-160 characters is to offer marketers a benchmark to abide by. Eliminate "non-alphanumeric" characters One thing that every marketer or those who are writing metadata must understand is that search engines can't read symbols at all. Using symbols and special characters like Ampersands (&), plus signs (+), dashes (-), and others might look good on your screen but they are not to be used in the metadata. These are referred to as "non-alphanumeric" characters, and you ought to avoid using them in your Meta descriptions. Provided points are 100% practical and can be used to write amazing Meta descriptions that will help to generate more traffic and also provide higher rankings in SERP. If you are not able to use these points on your own then consulting a company that provides web design services in India can be really helpful.