VC Magazine Fall 2014

KATRIN OSTROWKA COVERING YOUR VENTUREâ„¢

THE NEW

BUSINESS LIFESTYLE MAGAZINE FOR MEN & WOMEN ITEMS EVERY MAN NEEDS

ALLURE HAIR STUDIO & SPA THE INTERNET DATING SCENE THE SECRETS TO LOOKING

LIKE A STAR

PREMIERE ISSUE 10 SIMPLE OFFICE RULES

TO HELP KEEP THE PEACE

GREY

SNEAKING EXERCISE

INTO YOUR DAILY LIFE

IS THE

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The

Goods

C O N T E N T S

Covering Your Venture™ For Men & Women

06

08

13

16

18

20

26

34

36

Welcome To Venture Cover™

08 Office Etiquette 13

Sneaking Exercise Into Your Day

16

12 Items Every Man Should Have

18 Outlook 20

Gaming In 2014

23

Katrin Ostrowka From Allure

26

Grey Is The New Beige

34

Best Kept Beauty Secrets

36

The Invasion Of Light Beer

39

The Internet Dating Scene

44

Getting Social With VC™

All Right Reserved by Venture Cover Magazine Inc.

Contributers Lin Parkin Thelma Bento Katie Foster David Skelly Nylon Pozzo Aaron Brown Jillian Summers Paula Tizzard Yaira Estrada-Wagner Jeremy Tompkins Damian Box Mike Hattim

44

GETTING SOCIAL

23

On the Cover Katrin Ostrowka Allure Hair Studio & Spa

Check us out online!

venturecover.com

VENTURECOVER.COM | VC ™ CONTENTS | PAGE

05

INTRODUCTION

Issue Premiere

Welcome To VC Magazine ™

We’re London’s new quarterly business and lifestyle magazine designed by Londoners for Londoners. You’re a water-cooler storyteller and the mavericks and mavens of social networking. You’re well-mannered, business savvy, and street smart.

We’re your cultured quarterly

We’ll fill you in on every subject to satisfy the trendy businesswoman and man who wants to learn more.

We’ll be your fashion fix, your health

manual, and your trusty tech guide.

In our inaugural issue we debunk common misconceptions about light beer and take you on a journey to find the best craft light beers in London.

For young talent entering the business world we’ve got tips that will help you keep the peace at the office, and if you’re avoiding office romances and the bar scene, you’ll want to read our story on how online dating is becoming the new norm. You’ll also learn why gaming has reached new heights of cool with virtual reality technology.

When was the last time you took a good hard look at your wardrobe? We know you’ve got some overhauling to do in your closet, guys, so we’re

helping you discover some men’s wardrobe staples that will have you looking stylish, while still leaving some cash left in your wallet. Speaking of overhauling, you’ll also learn how you can overhaul your body with some quick and easy exercise tips from a fitness guru.

In beauty trends, women will learn why simplicity is the hottest style in makeup this year. Also, when was the last time you changed your wall colour? It might be time for an update! Learn why grey is the newest trend in home décor colour.

We’ve taken the liberty of condensing all that’s cool into a multi-page glossy magazine that will have you devouring every word from cover to cover.

Damian Box Mike Hattim

VENTURECOVER.COM | VC ™ INTRODUCTION | PAGE

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LIFESTYLE

F

or some, today’s popular open concept office environments can inspire creative collaboration between colleagues while for others it can be their working nightmare.

You can hear, smell, and see everything the person near you is eating, drinking, or saying.

Sounds and smells travel across the space, even to those sitting on the other side of the office, so whether you’re popping popcorn or heating up last nights curry take-out, it’s important to consider those around you.

People generally fall into two personality categories, introvert or extrovert. If you’re the type of person who excels best in a quiet

work space, open concept offices can be a huge challenge to adapt to. Learning to employ ear buds can add blissful silence to your day and reduce distractions.

Having enthusiastic colleagues adds to a positive environment but while you’re on the phone talking numbers with a client boisterous cheering and hi-fiving can leave a bad impression and possibly kill the sale.

Office cultures vary widely from place to place but whether you’re working for a millennial startup or you work for a Fortune 500 company, there are some simple best practices to follow that will ensure you inspire creativity - not conflict! - at the office.

Office Etiquette

10 Simple Office Rules to Help Keep the Peace

By Lin Parkin

08

VENTURECOVER.COM | VC™ LIFESTYLE | PAGE

DON’T: Pilfer someone else’s lunch or leave the kitchen a mess. If it’s not yours, hands off!

Once you’re done with your dishes put them in the dishwasher or wash them by hand and put them away.

DO: If you bring your own lunch clearly mark it with your name. Your colleagues will be less tempted to take what’s not theirs.

DON’T: File or paint your nails or use nail polish remover at your desk. That is a powerfully strong odour and seriously annoying.

DO: Leave your personal grooming where it should be - at home!

DON’T: Come to work looking like you’re heading to the club. If it’s something you’d wear to a nightclub it doesn’t belong in a workplace.

DO: Dress for success. Even if you have a casual culture at work, dress fashionably and tastefully.

DON’T: Chat on your phone about last nights date while your colleague sits there crunching numbers. It’s distracting at best and, really, they don’t want to know that much about you!

DO: Respect your co-workers and step out of the office to take or make personal phone calls.

DON’T: Wear heavily scented perfumes, colognes, deodorants or body lotions. Heavy scents can make even large open spaces seem smaller and, worse, you might send your coworkers home with a migraine.

DO: Use only lightly scented or unscented products and reapply in the bathroom, if needed; never at your desk or around others.

DON’T: Engage in gossip or speak poorly about a co-worker with other co-workers. It’s mean and will likely come full circle. What goes around comes around!

DO: Treat others the way you would like to be treated yourself. That’s the kind of full circle treatment you want to come around your way again.

DON’T: Become romantically involved with a co-worker. While passions can ignite when creative collaboration is at work, it is ill advised to act on those desires. If you do become involved leave the PDA (Public Displays of Affection) outside the office.

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DO: Invite your co-workers out for a friendly lunch. Being sociable with your colleagues can form lasting, and appropriate, relationships that will help you work better together.

DON’T: Reply-all on every email. Nobody likes being disrupted by emails all day long so unless it truly involves everyone on the team only send the email to the person or people it directly concerns.

DO: Pick up the phone and call if the matter is urgent. The last thing you need is someone becoming a roadblock in your work day just because they missed your email.

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DON’T: Clutter up your desk with piles of paper, personal photos, or personal belongings. Try to file any loose papers or recycle them.

DO: One or two photos of your loved ones is okay along with a few items to personalize and tastefully decorate your workspace, such as unscented plants or silk flowers.

DON’T: If your language would make your grandmother blush don’t use it around the office. You can get your emphasis across without resorting to cursing. In written communication avoid using all caps in emails no matter what point you’re trying to make.

DO: Keep the verbal and written language brief and grammatically correct. This will keep you looking and sounding at your professional best.

Whether you’re the head honcho or a worker bee following these simple rules of office etiquette will help eliminate some gossip around the watercooler and keep it a positive working environment that everyone will enjoy being a part of.

Try adopting a “glass is half full” attitude about the office space you work in. You accepted the job after all, so try to make the best out of it and be kind to your co-workers. If you find yourself feeling negative about where you work try making a list of all the positive elements related to working there. Keep it handy so you can refer to it often.

If the company supplies comfortable spaces for you to take periodic breaks, make use of them. It will help you get out of your immediate workstation and into a better frame of mind.

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Nobody wants to inadvertently offend or distract their colleagues so it’s important that companies establish clear standards for employees to navigate their way around shared open concept work environments.

Setting those standards in place, and reviewing them with each new employee, will help everyone in the company be on the same page and create a more harmonious work environment.

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H E A L T H

by David Skelly CPT, PES.

B

y now we’ve all heard that exercise is important to maintain a general healthy lifestyle. But how much exercise do we really need? If you can only spend fifteen minutes on the treadmill does it still count? According to the American College of Sports Medicine we need thirty

to sixty minutes of moderate exercise five days a week. That sounds like a lot and finding the time can be a challenge with all the other daily responsibilities, but it’s important to remember that it doesn’t need to be done all at once. We can break it down into multiple five to ten minute activity bursts.

Here are my top 5 tips to sneak exercise in throughout your busy day.

1. Take the stairs.

Sounds simple, right? That’s because it is.

While the elevator might hold some appeal in the morning or after a long day, by taking the stairs we can get some exercise and feel better at the start of the day or when heading home.

3. Quick exercise while waiting for the microwave.

This is the perfect time to add in some simple moves like push ups or squats. You could even try to hold a plank while waiting for microwave to “ding.” You likely won’t have very much time so make up for it with a little extra intensity and try something that will give you a good challenge.

2. Give up the ‘best’ parking spot.

Driving around the parking lot looking for the best parking spot can be stressful and time consuming, why not park farther away from the entrance and put that extra time and energy into walking. The physical activity can help alleviate stress and burn some calories at the same time.

4. Make better use of “TV time.”

Instead of heading straight for the kitchen during commercial breaks use this time to add in some interval training. Pick an exercise like burpees, skipping, or squats and try to complete as many reps as possible during the break. Try making a game of it; keep track of how many reps you complete and try to beat your score next time.

5. Sneak in a lunch break workout.

If you can spare the time why not schedule a workout during your lunch break. There are lots of options available to sneak in a lunchtime workout. Try a half hour class at your local gym or make an appointment with your personal trainer. Add in travel time to get there and back, plus a quick shower and you’ll be back at your desk in sixty minutes tops.

There you have it, my top 5 tips for sneaking exercise into your daily life. While it may not seem like much, remember, any activity is better than no activity and coupled with a healthy diet you will be on the fast track to living a healthier lifestyle.

VENTURECOVER.COM | VC™ HEALTH | PAGE 13

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FASHION & STYLE

A man’s appearance says more about him than words could ever say.

The next time you’re at an airport, traveling on a bus or a train, or in a busy restaurant take note of those around you. As people take in their surroundings they are forming split second opinions about others based on how they look.

We all would like to think that people form their opinions about each other based on merit, integrity, and honour. It just doesn’t work that way, at least not when it comes to first impressions. Even when you don’t utter a single word your appearance sends a message.

Dressing in a hoody and jeans is okay when you are hanging around the house or at the cottage, but when out in public

you owe it to yourself to send the right message.

If you’re going somewhere fashionable look the part. You can add your own personal edge to your wardrobe while still looking like you care about how you look.

If you’re thirty-five and your closet is still filled with clothing you wore as a teenager it’s time to take a good hard look at your wardrobe.

If you’re a rock n’ roll kind of guy ditch the band T-shirt and tattered jeans. Instead look to style icons like Brad Pitt. Clean long hair, a good quality plain T-shirt, dark jeans, casual shoes or boots, and a black leather jacket is a hot combination. If you want a little more edge, go for looks that emulate Jonny Depp.

If you like more formal attire you should have at least two suits, one dark and one light coloured.

For dress-casual wear go for a button down shirts and stylish khakis or chinos. Finish the look off with brown dress shoes for something different. Joseph Gordon-Levitt pulls this look off well; so does George Clooney.

Into hip hop apparel? Loose the baggy pants and oversized Jerseys. Hip hop style is all about swagger.

Wear clothing that’s in your actual size range. Try loose fitting dark jeans, a simple good quality t-shirt, vibrant shoes or boots, and pull it all together with unique accessories. Jay-Z is the perfect example of hip hop style.

Amp up your wardrobe with these twelve staples that will help get those celebrity looks.

VENTURECOVER.COM | VC™ FASHION & STYLE | PAGE 16

Items Every Man Should Have In His Wardrobe

By Lin Parkin

Amp up your wardrobe with these twelve staples that will help get those celebrity looks.

1.DECONSTRUCTED SUIT

2. BLACK OR NAVY 2 PIECE SUIT

3.LIGHT COLOURED 2 PIECE SUIT

Deconstructed suits offer a casual but pulled-together look. The blazers are made with a minimalist construction containing no canvas, shoulder padding, roping, or lining. They are lightweight and tend to be cut close to the body, giving a man a softer silhouette than typically constructed suits.

The pants and blazers can be worn together or separately.

A dark suit is a must-have item for every man’s closet. They are appropriate for any occasion from weddings, funerals, family gatherings, evening events, and the office. You can dress it up or dress it down depending on the occasion simply by omitting or adding a tie.

A tan coloured or light grey suit is perfect for formal outdoor summer events. It will keep you cooler than a dark suit, especially when paired with a light weight dress shirt.

Avoid linen suits though as they wrinkle the minute you sit down.

4. KHAKI PANTS Wear khakis to the office, out for dinner, to the show or just about anywhere. Khakis with pleats are more formal, while flat front khakis are much more versatile. You can dress them down when paired with a sweater or dress them up with a shirt and tie. Most men wear muted tans, beiges, and greens but they come in all kinds of colours and patterns. Some brands sell khakis with an “iron-free” fabric treatment which makes them perfect for traveling.

7. TIE SELECTION Even if you have little need for ties you should have a least a few in your closet with solid colours or diagonal stripes. Black, blue and beige are good colour staples. If you wear suits all the time, why stop at the staples? Go bold with diverse patterns and colours.

10. BLACK AND BROWN BELTS Have at least two belts available, preferably in genuine leather. Match the belt colour with your footwear. Black belts are suitable with most formal attire, while brown belts are better suited to more casual looks.

5. DARK WASH BLUE JEANS Dark blue jeans can be dressed up or dressed down depending on what you pair them with.

When paired with a causal suit jacket, button down shirt, and brown dress shoes you can go straight from the office out for drinks with friends. For a more casual look pair dark jeans with a stylish polo shirt and sneakers or boots.

8. BLACK DRESS SHOES Black dress shoes are an important part of every man’s wardrobe. Even if you only dress up two or three times a year spend a little more and buy a comfortable pair. Whenever there is occasion to wear dressy black shoes it likely means you’ll be on your feet for several hours so don’t cheap-out on this piece of footwear.

11. BRIEFCASE If you travel, carry paper files, or haul your laptop around you’ll need a brief case or messenger bag of some kind. Avoid the bulky nylon bags with huge unattractive logos.

Instead, go for something sleek and stylish.

Leather is durable and the perfect choice to compliment a suit and tie while a canvas bag is suitable for more casual attire.

6. BUTTON DOWN SHIRTS A well-tailored button down shirt instantly dresses up a pair of jeans and enhances a man’s desirable t-shape (shoulders to waist ratio). You should have at least one white and one blue dress shirt. Also have a selection of casual button down shirts available in light and dark colours. Short sleeved button down shirts are perfect for warmer days.

9. BROWN DRESS-CASUAL SHOES Truly a versatile shoe, you can wear brown semi-casual shoes with anything from jeans to a light coloured suit. They add a little interest and go with everything – except shorts. Never do that. Side note: wear shorts with a nice leather sandal or casual walking shoes but, please, never ever wear shorts with pulled up tube socks or, worse, black dress socks.

12. WRIST WATCH A stylish analogue wrist watch will go with everything in your wardrobe. Look for one that’s suitable for your wrist size. A large watch on a thin wrist will draw unwanted attention to small hands. Men with large hands should avoid slim watches and go for large faced watches instead.

These twelve wardrobe staples are a basis to expand on your personal style. Tip Top, Moores, Marks, and locally owned Channer’s, are all good stores to help you find well-made men’s clothing. Clothing should make you feel comfortable, confident and reflect your lifestyle.

Ultimately, confidence is the most attractive element a man can wear.

VENTURECOVER.COM

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VC™ FASHION & STYLE | PAGE

V I S I O N

Outlook

COVERING YOUR VENTURE™

Kathleen Mundy

David Hooper

“The feedback I have received on my Venture Cover has been fantastic.

For my industry, my Venture Cover profile is considered fresh, unique and unlike any of my peers. Many of my co-workers have commented that they wished they had a profile piece that was as current and eye catching as my VC. Two months after the release of my Venture Cover I finalized a business deal that grew my business 20%. I know that Venture Cover played a key role in that opportunity.”

Laura Palumbo

“Life is a series of experiences and relationships.

The experience I had with the VC team turned into a relationship!

The VC concept is exceptional, the quality of the final product excellent and the process extremely professional. From the moment the photo sessions began it was clear, the team had a creative vision.

In a Blue Ocean of marketing options Venture Cover have set themselves apart.

Bravo!”

“Having my personal Venture Cover has not only opened the doors to several avenues of the entertainment business for me but has also allowed me to expand my clientele base and share my endeavors, adventures and aspirations with many. Venture Cover and it’s founders have provided me with a (cutting edge) (avantgarde, sexy, unique) and artistic presentation that I always include as part of my professional portfolio- both in the music industry and in the field of Veterinary Medicine.”

VENTURECOVER.COM | VC™ VISION | PAGE

Jillian Summers

“I am thrilled to write this testimonial for VC Cover. My experience with Mike and team was amazing. Right from the beginning they were professional and organized while making me feel comfortable during the photo shoot. Using VC as a marketing tool has helped me achieve success in my business. It has helped me stand out from the rest of home stagers here in the city and brought a level of professionalism that I couldn’t achieve via “normal” marketing routes. I had one builder say, “he was looking to be wow’d” When I showed him my VC Cover he said, “now this is WOW”. I wouldn’t hesitate to have another shoot done in the very near future. Thanks so much Mike, Damian and team!!

You guys are great!”

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TECHNOLOGY

Gaming in 2014: It used to be that the mere mention of video games conjured up images of pudgy nerds playing PC games in a dark and dank basement. For some, this misconception still holds true. Those gamers who dared to fight through the stigma, however, are seeing their patience rewarded. Gone are the days of the simplistic, monochrome video game experience. With the release of Sony’s PlayStation 4 game console in 2013, here to stay are ultra-realistic immersions through the use of virtual reality technology.

The perception of gamers is changing as the face of gamers evolves. According to The Entertainment Software Association (or ESA), approximately 58% of Americans play video games.

This includes console games, computer games, and games on mobile phones and devices.

The average gamer is 30 years old, and the age demographic is split nearly evenly, with 32% of gamers being under 18 years old, 32% being aged 18-35, and 36% aged 36 and older. While there are still more male gamers, the gender gap in video game consumption is narrowing. In 2013, 55% of gamers were male, while 45% were their female counterparts.

With these numbers, it becomes clear that the gamer demographic is almost as diverse as the population it’s drawn from.

While reports vary slightly from source to source, the general consensus among those reporting on video game revenues is that they are much higher than what the film industry generates each year. In 2012, video games generated close to $100 billion in revenue in the United States. During the same year, films generated only $10 billion. In Canada, the story is less shocking, yet still quite the same. 2013 saw Canada’s video game industry generate $2.3 billion, compared to just $1.3 billion generated

Cooler Than You Think

By Nylan Pozzo

by films. And, because the video game industry is growing each year while the film industry continues to post weaker numbers annually, this trend is likely to see film veer towards obsolescence while the immersive experience of video games captures the hearts and dollars of would-be consumers.

Jülide Çakirolgu, a video game artist who lives in London, ON, believes that the shift in economic and cultural importance of video games is a result of the product itself.

“Games aren’t how they used to be. They’re not basic anymore. The artists and designers aren’t as limited as they were in the past.

And that’s not to discredit the classics like Super Mario Bros. [for example],” she says.

“Games now feature intricate game worlds, and fully immersive stories that require time and emotional commitments from the player.

You, as the player, are in charge of driving the story. That evokes different emotions than just sitting back and watching the story unfold. A video game, unlike a painting or a film, has to be interacted with to get the full value.”

When Sony finally releases its virtual reality headset (codenamed “Project Morpheus”), players will feel more immersed in the game than ever before. That’s because the futuristic-looking visor, which makes use of

VENTURECOVER.COM | VC™ TECHNOLOGY | PAGE 20

the PlayStation Move camera and controllers, allows players to strap-in and instantly become part of the game environment. The effect of this illusion is no more apparent than in watching gameplay footage of The Deep, an underwater exploration games which lets players get up-close and personal with a seriously scary-looking great white shark.

When Alien Isolation releases, players can look forward to the joys of collecting resources and exploring a seemingly abandoned space station while avoiding the wrath of a blood-thirsty alien. Project Morpheus is shaping up to be a game-changing release for both Sony and the video game industry.

Not into horror? No problem. With a range of games from a variety of different genres being released each month, the video game industry has something for everyone.

Whether it’s singing sea-shanties on the open seas of the Caribbean as an 18th-century pirate in Assassin’s Creed IV: Black Flag, assuming control of your favourite team in any of the great sports titles available, or playing through a fully customizable adventure in Little Big Planet 3, the gamer in you has a lot to look forward to. No matter your preference, the future of gaming looks bright and incredibly realistic.

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“YOUR FINANCIAL QUARTERBACK”

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David Hooper CFP Investment Advisor CIBC Wood Gundy 519-640-7713 david.hooper@cibc.ca

No Obligation Consultation

CIBC Wood Gundy is a division of CIBC World Markets Inc., a subsidiary of CIBC and a Member of the Canadian Investor Protection Fund and Investment Industry Regulatory Organization of Canada. Clients are advised to seek advice regarding their particular circumstances from their personal tax and legal advisors. ™Trademark of CIBC World Markets Inc. CIBC Wood Gundy will be responsible to CIBC Wood Gundy Investment Consulting Service clients for the advice provided by any Investment Manager. The ICS Program Manager, CIBC Asset Management Inc., is a subsidiary of CIBC. Insurance services are available through CIBC Wood Gundy Financial Services Inc. In Quebec, insurance services are available through CIBC Wood Gundy Financial Services (Quebec) Inc. If you are currently a CIBC Wood Gundy client, please contact your Investment Advisor.

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Style, Sophistication, & Fun. Allure Hair Studio & Spa Katrin Ostrowka

Allure Hair Studio & Spa Style, sophistication, and fun. These words describe Allure Hair Studio and Spa and its founder Katrin Ostrowka of London, ON. Born in Poland, Katrin dreamed of pursuing a life in Canada. Always interested in style, fashion and trends, she developed a career as a professional hairstylist in Poland and Germany where she lived before taking a chance on fate and moving to Canada without knowing a word of English!

After arriving in Canada, Katrin worked with a number of salons in London, ON developing a handle on the English language and then took another leap of faith. In 2002 she decided to go out on her own. She opened Allure Hair Studio and Spa with a vision of creating an oasis of creativity, warmth, and style.

Over the years Katrin expanded Allure’s salon services to include soothing spa treatments with up-to-date equipment allowing her to provide all her guests with the utmost experience in relaxing spa services. Katrin is a firm believer in using the all-natural Aveda products (exclusive to salons) at Allure. “I love using all natural products,” says Katrin.

“They are much better for your skin, hair and health because they do not contain the toxins that other products have. Also they are very environmentally friendly and are not animal tested which is important to me.”

Katrin has built a strong team of professionals at Allure from the best in emerging hairstylists to established professionals; she has surrounded herself with the highest caliber of salon and spa specialists. Guests can enter the oasis Katrin has created and be pampered with the best in aesthetics including Facials, Manicures and Pedicures, Waxing and Aroma Therapy.

VENTURECOVER.COM | VC™ COVER | PAGE 24

A mixture of retro class and modern sophistication the newly renovated ceilings and walls, artwork and window displays now define the spirit of the studio.

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VENTURECOVER.COM | VC™ COVER | PAGE

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With the relaxing, stylish atmosphere both clientele and staff feel at home when they walk through Allure’s doors.

Katrin is determined to put all of her heart and soul into creating the best salon and spa experience in London.

“I want people who come into my studio to feel welcome, comfortable and happy. I want to see them walk out revitalized with a look they love and an experience they will remember,” says Katrin.

Katrin’s team of salon and spa specialists and her guests are like family to her. The shared love of the work is evident throughout the salon. It is seen in the happy faces of her staff and the revitalized faces of her guests as they depart.

By Lin Parkin

L I V I N G

GREY IS THE NEW BEIGE

By Jillian Summers

VENTURECOVER.COM | VCâ„¢ LIVING | PAGE 26

M

ove over beige here’s the new neutral; grey! Grey has been taking over as the new staple neutral since 2011 and it is here to stay. Grey is versatile, interesting and beautiful. It can be warm and cozy as well as sleek and sophisticated.

If you’re hesitant to take the plunge and paint your entire wall grey it can also pair wonderfully with the old reliable beiges and taupes. It’s an excellent way to introduce some cool tones into the room, punching up a space with beige furniture. Grey is also a great colour choice for those with kids as it won’t show stains as easily as whites, beiges and tans.

Grey is an excellent base to work with some of the years’ other design trends such as versatile accents, a touch of bling, or unique vintage finds. Accent pieces are the easiest way to quickly

revive any space. Pops of colour in pillows, throws, and small accessories instantly add interest to any room.

They’re also easy to stored from season to season. Ziploc Space Saver Bags and other storage solutions are an excellent way to store soft items like pillows and throws.

Adding a little bit of shimmer and bling is another great way to revamp a space. Change out the usual flush mount lighting with a crystal chandelier.

Overhead lighting can be a big commitment though. If you want a more interchangeable approach try a table lamp with a crystal or clear glass base.

For an even more glamorous approach find a shade with hanging crystals around the rim.

Lastly, one of the biggest trends, is using unique vintage inspired finds.

Wake up early on a Saturday or Sunday morning and head down to your local flea market or ReStore to hunt for some great pieces. Find an excellent

vintage piece and reupholster it with a bright hue or pretty pastel for a great transitional piece.

Don’t be scared to try upholstering a piece yourself! Grab a friend, a toolbox and a staple gun and make the afternoon into a D.I.Y party! A simple internet search can also lead you to some tutorial videos that will help you along the way. Also, don’t be afraid to repaint an old wooden piece. It will give your space a great vintage vibe and your local paint store can help you choose the correct product for the job.

The most exciting aspect of home décor is that you can tailor it to your style. Don’t be afraid to try new trends and adapt them to your own unique taste. Don’t know what your style is or even where to get started? Love the idea of vintage finds but don’t have the time to find them? With the assistance of a decorating team you can discover your own personal style and source out pieces that you’ll love for years to come.

VENTURECOVER.COM | VC™ LIVING | PAGE

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FASHION & STYLE

BEST KEPT BEAUTY SECRETS: HOW YOU CAN LOOK LIKE A HOLLYWOOD STAR WHO DOESN’T WANT TO LOOK RED CARPET READY FOR A NIGHT OUT ON THE TOWN?

E

very day beauty professionals are shown photos of the hottest celebrities from women wanting to replicate their hair and makeup looks. When you walk out of the salon you feel amazing and look like a million bucks, but when you try to recreate the look yourself at home it’s … “Oh No! Why can't I do this?”

Well, we’re here to offer the best beauty tips and tricks of the trade for your red carpet night out. We’ll reveal the "must have" products behind the sexiest hair and makeup looks to give you that glamorous

celebrity style you've always dreamed of.

Let’s start at the roots. When it comes to the hottest summer trends in hair colour it’s all about Balayage. Say goodbye to your Ombre and hello the newest and most popular lightening technique. Balayage is all about keeping the hair natural looking with soft sun kissed highlights. Get rid of those hard colour lines, instead start your colour softly at the root and gradually lighten as it goes down the hair shaft. After your Balayage is complete, style it to look like your favourite Hollywood star.

Women tend to ask themselves, “Can I really achieve celebrity worthy hair in 30 minutes or less?” Of course you can! With the proper products, tools and knowledge anything is possible.

Do you admire the smooth oldHollywood glam wave or that bouncy Victoria Secret curl? Well, here is how you can achieve those flawless locks with little time and effort. When attempting these hairstyles at home, it is all about movement as well as respecting the integrity of each hair fiber.

VENTURECOVER.COM | VC™ FASHION & STYLE | PAGE 34 | By Thelma Bento (Hair) & Katie Foster (Makeup)

The tools you will need to create these looks are:

Now that your locks are looking fab, let’s talk makeup. Before you hit the town, enhance your natural beauty by applying a few makeup essentials.

1. Blow dryer 2. Round brush (size depending on your hair length and the size of the wave you desire) 3. A 1 inch-1½ inch curling wand Now that you have the tools you need, styling products are necessary to give your hair body, shine and hold.

Begin by applying a thermal protectant starting at the midway point of your hair all the way down to the ends.

This is key in attempting your celebrity style.

1. Apply a chestnut size amount of Kerastase Nectar Thermique on your washed and towel-dried hair.

2. Use a volumizing product such as Kerastase Forme Fatale. Take a hazelnut size amount, warm it up in your hands and apply it on the roots working it into your damp hair before you begin to blow dry.

3. Divide your hair into small sections.

4. Lift each section upward, use the cool setting on your blow dryer and begin to round brush the hair to add volume and movement.

5. When your hair is completely dry, mist your whole head with a shine spray to create that healthy glow.

One of the best products we love to use is called Kerastase Gloss Appeal.

6. Take your curling wand and wrap 2-inch sections of your hair around the wand. Hold it for 20 seconds, and then drop the hair. Continue in the same direction around your head until you have completed every section of hair.

The curling wand is a great tool to own because it creates a natural looking wave if you want to get away from those tight overdone curls. Once you have finished, it is time to loosen those wavy locks.

7. For a more tousled style, flip your head upside down and massage your scalp with your fingers.

8. If you desire a more polished look instead, lightly use your fingers or a classic oval brush to break up the overly set style.

9. To finish your look and keep it in place, mist your creation with Keratsase Laque Couture hairspray.

Spraying it all over the hair, but holding it 15-30 cm away from your head adds additional hold and shine.

I

t’s time to put aside your heavy foundation and matte powder compact. It is all about dewy, glowing, iridescent skin this year.

Apply a tinted moisturizer to leave your skin feeling light and fresh. A shimmery highlighter is also a great way to add dimension to your face and it creates a beautiful reflection.

Apply the highlighter to the tops of your cheekbones and very lightly down the center of the nose, on your forehead and chin. This will add lift to your face and make you look years younger. Now moving on to the eyes; keep your eyeshadow colour neutral and simple. Choose a brown, beige, or peach shade to enhance your eye colour and to make them pop.

Before any eye shadow is applied, an eye primer MUST be used. To avoid creasing and smearing, an eye primer is very important to ensure your shadow will last all day long.

The thick winged eyeliner trend is starting to phase out. This year trends are leaning more toward natural looking eyes. Women love the look and simplicity of no eyeliner with lots of mascara. It makes the lashes extra full and bold. When wearing neutral eyeshadow, be sure to coat your lashes many times with black waterproof mascara. Every woman wants to make her eyes look more open so it is important to own good mascara and an eye lash curler. Lash extensions are also growing in popularity. They’re a

great way to make your lashes look darker and longer without having to apply mascara every time you go out.

Full eyebrows have been popular over the last year. Stop over-plucking and put your tweezers away so your brows can grow in and have a more natural full shape. Brows are critical to your look as they frame your face and appear unnatural if they are too skinny or small.

Lastly, your lips make a statement the second you enter the room. They are able to make or break the overall look you are trying to achieve. A popular lip colour this year is orange.

Celebs are rocking orange lips all over the red carpet because it’s a shade that compliments every skin tone. Whether matte or glossy, light or bright, this shade has been seen numerous times on the runway and is used by many high fashion designers.

Make sure you regularly apply your lipstick throughout the night. After eating, drinking, maybe even kissing, your lip colour will fade so remember to stay on top of it.

Now that you’ve got the knowhow to achieve the most current hair and makeup trends you’ll be able to successfully recreate these looks in the comfort of your own home.

You’re going to turn heads when you leave the house looking like a stunning Hollywood star. Remember, we are always here to help you look and feel your absolute best!

“Peace, love, and beauty” | VENTURECOVER.COM | VC™ FASHION & STYLE | PAGE 35

FOOD &DRINK

Charge of the Light Brigade: How Light Beer with Attitude Invaded Our Patios

By Aaron Brown

Why not? It’s an easy target.

‘Lite’ beers are perfect straw men that set the stage for the micro vs. macro argument. The product’s most distinctive feature is a hole in the can that lets you guzzle one down faster than you can flip a burger. Sure, you can put away a whole lot of them, but why would you want to?

This is a pretty fair picture but it isn’t the whole picture.

“Light beer” is actually a broad concept. A lot of beers and beer styles can fit under that umbrella. Session ales are created with the idea of enjoying several over a long period of time. Mild ales, a criminally under appreciated beer style in the British tradition, could also be classed as light beer. Don’t forget about Berliner Weiss, the real wheat king of the summertime patio. You could even count Saison, a style with roots as a rustic Belgian farmhouse brew, as a light beer as well.

Suddenly, light beer isn’t such a bad word after all!

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There is more emphasis on lighter beers this summer and for good reason. With crappy beer everyone loses, but good beer is a win-win for everyone: “Pub owners are loving the fact that patrons will be willing to stick around and order a few pints, and customers enjoy the full flavour and complexity,” says Flying Monkeys rep Nick Baird.

Here is the takeaway: beers below the usual 5% alcohol don’t need to give an inch when it comes to flavour. The beers on this list truly embody drinkability and more-ishness*. Here are some examples that can redefine the light beer category and jazz up your next visit to the patio.

Light beer has long been a punching bag for advocates of bolder beers that put flavour first.

Flying Monkeys - Genius of Suburbia

Nickel Brook - Uber Berliner Weiss

Every genius has a secret. The Genius of Suburbia’s secret is a touch of oats that give this 3.8% beer the body of a 5-percenter. A bold-yet-light alternative to their Antigravity light ale. Find it at Milos’, Crossings, The King Edward in Ilderton, and Mercer Hall in Stratford.

Many German cities have their own local beer style and Berlin is no exception. The Berliner Weiss style is characterized by practically non-existent bitterness, low alcohol levels, and a mild sour tang. In Germany this is enjoyed with a shot of fruit or woodruff syrup. Uber may be the most quenching beer on this list. 4.2% alcohol and waiting at an LCBO near you. Prost!

Grand River - Mill Race Mild Don’t think twice about ordering this beer. It may only have 3.5% alcohol but it has a lot of soul and was a 2011 Gold medal winner at the US Open Beer Championship.

Best found at Grand River’s retail store, but can also be spotted at Milos’, The King Edward, and the Winking Judge in Hamilton. If you are supremely lucky you’ll find it on cask.

Beer Lab - Session Ale Beer Lab is the ultimate local secret. Brewed by mad scientists Adil Ahmad and Nick Baird, Beer Lab’s Session Ale recipe comes in at 4.4% The formula is still being tweaked and improved but it is already a hit at the only place you’ll find a pint: Milos’ Craft Beer Emporium.

Look for special appearances at Milos’. It never lasts long.

Muskoka - Detour Session IPA Detour is widely available and a good example of the session beer trend. The beer packs a hoppy punch, 4.3% alcohol, and capsizes the idea that drinkability has to mean watery. Muskoka chair recommended, but not included. Look for at the LCBO & Beer Store and licensees across Ontario.

Spearhead - Sam Roberts Band Session Ale Session Toronto featured over a dozen collaboration beers and this one walked away the winner by popular vote. Brewed with input from the Sam Roberts Band and featuring a blend of British and American ingredients, this beer can be found on rotation at Beertown and Chaucer’s Pub. It might just be Spearhead’s best beer. Spearhead also has a London connection in head brewer Tomas Schmidt.

Look for an LCBO release this fall.

Black Oak - Summer Saison Black Oak doesn’t make one bad beer and this is my favourite one to enjoy in the summer months. The beer is widely available on tap and in bottles (LCBO) and it is a perfect introduction to the Saison style if you’ve never tried it. A touch of wheat, a bit of peppery character from the yeast, and a zesty note in the aroma. At 4.5% it’s also the strongest beer on this list. * More-ishness is an unstoppable primal urge to order a second beer right after finishing the first. It is a strange paradox of being satisfied and needing another beer at the exactly same time.

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Colton Hathaway, Founder and CEO, INNER GEEK

When the world’s entrepreneurs need to build a successful business, they come to London, Canada.

Inner Geek is a so ware engineering company that has grown exponentially since starting business in 2011. “London’s pool of engineering and development talent, quality of life and supportive enterprises makes it the perfect location to grow my business,” Colton Hathaway, Founder and CEO.

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LIFESTYLE

Is the Internet the New Dating Scene?

Over the last two decades the Internet has become a beacon to those searching for romance.

In the early ‘90’s only about 1% of North American’s had tried online dating. Then, in 1995, a young Stanford M.B.A. named Gary Kremen changed the dating scene forever. He is responsible for creating Match.com, the first membershipbased online dating marketplace. The site started out as a kind of souped-up classifieds for people to post personal ads online and users could browse for potential mates.

In 1996, just one year later, Match.com garnered 60,000 members. As professional relationship experts were consulted the technology improved and better match algorithms were formed. By 2012, Match.com had 1.8 million paid subscribers, and became the world’s largest online dating site. There are now approximately 1,500 dating sites that present the opportunity for everything from causal encounters to longterm companionships.

With an estimated 30 to 40 million North Americans using online dating sites the industry has quickly grown to a net worth over $1.5 billion. Online dating is now the second most common way people form new relationships today; second only to referrals from family or friends.

In 2013 Match.com conducted a National online survey of 1,184 Canadian singles which revealed the average user of online dating sites were between the ages of 18 and 34, with the second largest user base being between 35 and 44.

Appealing to the instant gratification of these generations, you can even get a date “on the go” with most online dating sites now offering mobile apps.

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Many relationship experts caution that online dating may hold some people back!

“

If you think online dating is the domain of the desperate and deprived, think again.

People of all occupations and backgrounds are turning to online dating as means to meet new people and go on more dates than ever before.

Kimberly Moffit, a psychotherapist and counselor based in Toronto, ON, is a Relationship Insider for Match. com Canada. She believes the most significant reason online dating is rapidly increasing in popularity is that the stigma associated with it is disappearing.

“Attitudes are shifting and getting online is being regarded as simply another avenue to go about meeting someone, just like meeting at a bar or being introduced by friends,” she says.

“Additionally, since people are so busy these days, online dating helps alleviate some of the guess work. Getting online allows you to search for what you like and filter out what you know you don’t.”

According to the Match. com survey, 55% of single

Canadians have used or are currently using an online dating website or app and 48% know someone who met their current partner online. Moffit relates the growing comfort with online dating to the increased and more diverse population that’s going online overall.

“As there are so many people now online, dating websites have only gotten better. With a bigger pool of members and larger selection of potential partners there is an increased chance of finding the one that’s right for you,” she says.

Many relationship experts caution that online dating may hold some people back from entering into a long-term commitment. With a huge pool to cast their nets some people end up in a never ending dating cycle, believing that a better partner may be waiting just around the corner.

That inability to commit is largely based on how many other options are perceived available.

However, there are countless others who have found lasting love through online dating

VENTURECOVER.COM | VC™ LIFESTYLE | PAGE 40 | By Lin Parkin

sites. When Cathy, a resident of St Thomas, ON, met her partner, Darryl, on a dating site there was an immediate chemistry. She suggests, “Be open-minded and believe that love can happen. Have a ‘why not’ attitude. Meet quickly - there has to be a spark. Communication (verbal and nonverbal) is so much more real in person. If the spark isn’t there, there’s no sense in moving forward so move on with as much grace and honesty as you can.”

There is still one ongoing stigma with online dating sites; people misrepresenting themselves.

Inaccurate headshots, lying about occupation, age or body size, even lying about marital status can all be problems associated with online dating sites.

It’s important to use common sense precautions.

For example, if someone asks for your address or phone number immediately; end the conversation then and there.

Avoid giving out too much personal information. When you do meet in person, meet

at a busy restaurant or other public place. It’s also wise to drive yourself to and from the destination and let a friend know where you’re going.

To help make the right connections, Cathy recommends being completely honest about why you’re on the site in the first place. “Are you looking to date or looking to find your mate for the rest of your life? You also have to be tough skinned. Even if you think the guy is 100% perfect for you and is your total dreamboat, he may not think the same thing of you. No amount of wishing will make it so. Same goes for a guy who thinks you are “it” and you are thinking “no, I don’t think so!” It HAS to be mutual.

When I met Darryl the spark was instant, and neither one of us, from the moment we met, were interested in looking any further - it was mutual, 3 years later it still is.”

With its growing popularity and technological advances, online dating is becoming the new norm in the dating game.

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