PORTFOLO
Hai!I’m Damara
Anindya Putri
I am a communication graduate with 2+ years of experience working in the fields of marketing and strategy. I have a strong interest in branding and strategy, especially in marketing strategy and brand strategy.
With 2+ years of work experience, I have gained expertise in conducting research and understanding audience behavior, developing marketing strategies, social media strategies, business strategies, planning digital campaigns, and handling clients.
In my work, I am highly dedicated and proactive. I have a strong passion for learning and continuously improving my skills.
2020-2024
Bachelor’s of Communicaion Sciences
EDUCATION EXPERIENCES
UPN “Veteran” Yogyakarta
CV. Serikat Sahabat Sambat
Jan 2024-Present
Marketing at Sumber Sambat
Influencer Manager Dec 2022 - Present Business Strategist Dec 2022 - Present Strategic Planner Plaza Ambarrukmo Sep-Dec 2023
Strategic Planner Oct 2023
2023
CAMPAIGN MARKETING &
Marketing Strategy Plan
Sumber Sambat’s Product: Jam Rolas Bali
AboutSumber Sambat is a merchandise store by NKSTHI that emerged as a response to audience complaints through fashion products.
Achievement
Reached 4.500+ Audiences
Successfully reached 4.500+ audiences on average
Obtained 150+ pcs Sales on Average
As a marketing, i was responsible for creating marketing communication strategies on social media, for the launch of a new product at Sumber Sambat.
Successfully sold 150+ t-shirts in a single pre-order period.
Attracted 1.500+ Audiens to Marketplace in Total
Successfully drove 1,500+ traffic to the marketplace during two pre-order periods.
Pencarian Sambatan Karyawan Terbaik
Achievement
About
“Pencarian Sambatan Karyawan Terbaik” is a tactical strategy designed to increase brand awareness for Sumber Sambat.
In this campaign, I was responsible for creating the campaign flow, developing the content strategy, and preparing content briefs for the creative team.
Reach 45.500+ Audiens
Successfully reached over 45,000 audiences within a oneweek span
Engaged with 2.300+ Audiens
The campaign series was liked by over 1,700 audiences, commented on by more than 650 audiences, and saved by over 150 audiences within onewek span
Increase 450+ Followers
Successfully increased Sumber Sambat followers from 8,100 to 8,559 within one-week span
Sambat Dulu Merdeka Kemudian
Achievement
About
"Sambat Dulu, Merdeka Kemudian" is a social media activation created to celebrate Indonesia's Independence Day. This activation also serves as a tactical strategy to increase brand awareness for Sumber Sambat.
In this campaign, I was responsible for designing the social media activation plan.
Reach 16.200+ Audiens
Successfully reached over 95% new audiences within threeday span
Engaged with 600+Audiens
The campaign series was liked by over 450 audiences, commented on by more than 160 audiences, and shared by over 120 audiences within three-day span
Increase 100+ Followers
Successfully increased Sumber Sambat Instagram account by 100 followers within three-day span
Ruang Istirahat
NKSTHI x ALOO SPACE
About
Ruang Istirahat is an offline activation in collaboration with the social creative space, Aloo Space.
This activation was designed to create a space where people feeling overwhelmed by the pressures of daily life can take a moment to rest.
I was responsible for developing the marketing communication strategy on social media, from the prelaunch phase to the launch.
Successfully reached over 315,000 audiences during the campaign. Reach 315.000+ Audiens
Engaged with 15.000+Audiens
This campaign series was successfully liked by over 13,000 audiences, commented on by more than 75 audiences, and shared by 1,800 audiences.
PROJECT
Advertising 4.0 Bootcamp
This project was organized by P3I in collaboration with Kemenparekraf and Google Indonesia as part of the Advertising Bootcamp 4.0 program, which I collaborated with four team members to promote the Borobudur tourism area.
Click here to view the full version of the deck!
In this project, I was responsible as a strategic planner. I developed a marketing communication strategy with the objective of increasing Gen Z's awareness of the Borobudur tourist area by enhancing its digital presence and leveraging UserGeneratedContent(UGC).
Plaza Ambarrukmo
This project is part of marketing communication planning course in UPN “Veteran” Yogyakarta, which i collaborated with four team members to develop a marketing communication strategy for Plaza Ambarrukmo
The objective of this strategy is to increase engagement on Plaza Ambarrukmo's social media accounts. It also aims to attract Gen Z visitors by building the image that Plaza Ambarrukmo is not just a shopping destination, but a place where they can engage in a variety of activities
In this project, I was responsible as a strategic planner. I developed various marketing communication strategies, including social media campaign, ads, and online-to-offline activations
Click here to view the full version of the deck!
Product Development
This project serves as the final assignment in Apiary Academy program, which I collaborated with four team members to develop a product. We were challenged to design a product within one month, starting from conducting market research to developing its go-tomarket strategy.
Click here to view the full version of the deck!
As the team leader, I managed the project by setting timelines, organizing weekly meetings, and tracking progress to ensure efficient product development. Our team successfully earned recognition as the best group in the program. Additionally, I was responsible for developing goto-market strategy and creating the final proposaldeckforthefinalpresentation
BUSINESS PROPOSAL
Proposal Development
As a Business Strategist at CV Serikat Sahabat Sambat, I was responsible for creating business proposals to offer partnerships and collaborations with various local brands in Yogyakarta. I handled the proposal development end-to-end, starting from conducting research and analyzing trends, devising creative strategies, creating proposal decks, and delivering them to clients
Semua Bisa Selesai
Sambil Ngopi di Nabe
Achievement
About“Semua Bisa Selesai Sambil Ngopi di Nabe” was a collaborative campaign strategy between Sumber Sambat and Nabe Coffee. The objective of this campaign was to increase Nabe Coffee brand awareness through a t-shirt product collaboration. I was responsible for developing the proposal. Also, developing the campaign strategy and designing digital activations on social media.
Reach 265.000+ Audiens
Successfully reached over 265,000 audiences throughout the campaign series, from the launch to digital activation.
Engaged with 600+Audiens
This campaign series was successfully liked by over 450 audiences, commented by 30 audiences, and shared by more than 100 audiences.
Sumber Sambat x Nabe Coffee
