Year in Review 2024
A Message From our Executive Director
2024 was an undoubtedly monumental year for Dallas. Building on the momentum from previous years, we continued to attract major events, welcoming even more attendees and driving significant economic impact.
The Dallas Sports Commission booked and hosted an unprecedented number of events throughout the year, attracting 1.1 million attendees and generating an economic impact of $680+ million on our city. These events also supported 3,911+ jobs. We’re unbelievably proud of these
extraordinary results as they align with our primary objective: enhancing the quality of life for Dallas residents through sports.
Throughout 2024, our long-time partners thrived with record-breaking attendance, and we helped our new and returning partners reach unprecedented heights. Our dedicated team worked tirelessly to create unforgettable memories for every athlete, coach, referee, fan, and event planner who visited Dallas.
This year was another exciting year for women’s sports in Dallas. Athletes Unlimited once again set a new standard with their Basketball Championship, and grassroots events like the Dallas Cup continued to expand their girls’ divisions. Long-time partners such as the BMW Dallas Marathon Weekend, the NCA High School and All-Star Nationals, and the DreamHack Dallas Festival further showcased our commitment to promoting diverse athletic experiences.
Dallas continues to take center stage on the global platform as anticipation builds for the FIFA World Cup 26™. We frequently host a multitude of world-class international soccer events such as the CONMEBOL Copa America and the Concacaf Nations League underscored the city’s growing reputation as a hub for soccer.
2024 was another year for us to achieve remarkable milestones. We celebrated community victories through initiatives like the Copa Kin: Read to Win Challenge and the Dallas Regional Spelling Bee while also continuing to attract and support youth development through events like the USA Volleyball Boys Junior National Championship.
None of the Dallas Sports Commission’s achievements would be possible without our partners, stakeholders, and community. As we celebrate the end of our 10-Year Anniversary in 2024, I extend a heartfelt thank you for your unwavering support and passion for sports. Sports have the power to make a positive difference in everyone’s life, and that journey begins with you.
Here’s to the end of our first decade and the promise of an even bigger future.
Executive Director
Dallas Sports Commission
team
Teneisha mckinney
Cesar Jaramillo
Andrew Dockrill
2024 by the numbers
Hosted Events:
86 Events
1,115,091 Attendees
$680,155,447 Economic Impact
3,911 Jobs Supported
451,153 Room Nights
$19,622,162 Local Taxes Generated
2024 booked events:
1.1M Estimated Attendees
67 Events Booked
414K Room Nights
Future Booked events:
3.6M Estimated Attendees
$2.1B Projected Economic Impact
*ECONOMIC IMPACT NUMBERS ARE ESTIMATES BASED ON A VARIETY OF COLLECTION METHODS
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Brand Awareness Metric
recap
In celebration of its 10th anniversary, the Dallas Sports Commission (DSC) ran a year-long campaign to commemorate “A Decade Well Played.” The campaign culminated in a special reception with clients, local partners, stakeholders, and the community.
Since its official founding in 2014, the DSC has generated $5.4+ billion in economic impact across North Texas through 614+ events that attracted 9.5+ million attendees.
In addition to celebrating our client’s success, the campaign resulted in a record year for marketing efforts, seeing a 32% growth in the DSC’s email database, 45% more new users to DallasSports.org as compared to the previous calendar year, and higher engagement to DSC video content across all platforms.
WATCH FULL DOCUMENTARY SHORT: A DECADE WELL PLAYED
NCA High School Nationals
January 19-21, 2024
Kay Bailey Hutchison Convention Center Dallas
The 2024 NCA High School Nationals launched an electrifying weekend filled with talent, spirit, and fierce competition at the Kay Bailey Hutchison Convention Center. Athletes, coaches, and supporters from across the nation gathered for a spectacular showcase of school pride, with teams from 40 states in attendance. These dedicated competitors displayed their skills in three thrilling categories: Crowd Leading, Performance, and Game Day Performance. Teams vied for prestigious national titles across 30 divisions, each seeking ultimate recognition in the world of cheerleading.
This year’s event saw a record-breaking 1,200 performances over three days. Registration sold out in just 24 minutes, with more than 57% of attendees traveling from out of state to witness the outstanding cheerleaders of America. Teams awed the audience with gravity-defying stunts, seamless tumbling passes, and intricate pyramids on the iconic NCA Nationals stage.
Among the standout moments were the Game Day routines, which highlighted creative performances from over 1,500 teams across all skill levels. Judges faced a difficult task, evaluating routines based on difficulty, execution, creativity, and crowd enthusiasm, all of which played a crucial role in the final decisions.
In addition to the championship titles, this year’s competitors also contended for the coveted Golden Megaphone Trophies and the GO Be Great Awards, which honored teams and individuals exhibiting exceptional service and leadership.
The 2024 NCA High School Nationals concluded with unforgettable moments, raising the bar for high school cheerleading and reaffirming its status as most prestigious school competition in the world.
Competitors
+9,400 +24.4k $15.9M
Attendes
ATP Dallas Open
February 3-12, 2024
Styslinger/Altec Tennis Complex
The 2024 ATP Dallas Open delivered an unforgettable week of thrilling tennis, featuring world-class talent and memorable moments in the heart of Texas. Held at the prestigious Styslinger/Altec Tennis Complex on the SMU campus, the tournament attracted passionate fans and top players from around the globe, solidifying its reputation as a premier spot on the ATP Tour.
This year’s tournament boasted a star-studded lineup, including top-ranked players like Ben Shelton, Tommy Paul, Adrian Mannarino, and many more. Over 60 players from 20+ countries competed for the prestigious title and valuable ATP points, with a total prize pool of $850,000.
The singles competition showcased intense battles, culminating in an epic final where Tommy Paul claimed the championship. In the doubles tournament, the team of Matt Purcell and Jor-
dan Thompson emerged victorious, with their exceptional chemistry and precision guiding them to a thrilling victory.
The Dallas Open brought a vibrant atmosphere to the city, with over 20,000 fans attending throughout the week. In addition to world-class tennis, the event offered exciting fan experiences and charity events, further solidifying its positive impact on the local community.
Featuring over 60 world-class ATP professionals, including 28 players in the singles main draw and 16 teams in the doubles draw, the tournament was broadcast for over 20 hours on live domestic television with international distribution reaching 100 countries.
The 2024 ATP Dallas Open, with its world-class talent and unforgettable matches, elevated the event’s status from a 250 tournament to a 500 tournament for 2025.
Athletes Unlimited Basketball Championship
February 11 – March 23, 2024
Fair Park Coliseum
The 2024 Athletes Unlimited Basketball season wrapped up with an exhilarating championship weekend, highlighting the best in women’s basketball. For the second year in a row, Dallas proudly served as the host city, with games held at Fair Park Coliseum.
The league’s innovative scoring system emphasized individual performances and the importance of team play, showcasing the exceptional talent of the 40-player roster. Throughout the season, top athletes took the court, including an Olympic gold medalist, 29 WNBA All-Stars, and WNBA champions, both on the court and on the sidelines. This season featured the youngest roster in league history, alongside 25 returning athletes to the AU Pro Basketball, reflecting the success in attracting and retaining top talent.
Athletes Unlimited is a player-driven league, and this season, 2020 Tokyo Gold medalist Allisha Gray added another accolade to her impressive collection. She was crowned Season 3 AU Pro Basketball Champion,
finishing with 6,918 points. Not only did she etch her name onto the Book of Unlimited Champions, but she also set a new league record for leaderboard points and scoring average in a single season.
This season also highlighted inspiring moments both on and off the court as athletes supported community initiatives. Fans had the unique opportunity to engage directly with players through interactive voting on social media, further solidifying Athletes Unlimited as a pioneer in fostering sports audience participation and connection.
The season concluded with a celebration of athletes, fans, and the unique approach that makes Athletes Unlimited a standout in the sports world. With elite players joining the league every year, expectations are only higher for the future. As the league pushes the boundaries of professional basketball, it remains committed to inspiring future generations of women in sports.
American Volleyball Challenge
February 16-18, 2024
Kay Bailey Hutchison Convention Center Dallas
Revered as a premier tournament series in Texas, the 2024 American Volleyball Challenge lived up to its reputation, bringing together some of the best youth volleyball talents in the country for an action-packed weekend of competition, teamwork, and sportsmanship.
Held at the Kay Bailey Hutchison Convention Center Dallas, this year’s tournament attracted over 300 teams and 5,000 athletes, creating an exciting and competitive atmosphere. The event drew an enthusiastic crowd of coaches, families, scouts, and fans, all eager to witness the action.
The tournament not only energized the local volleyball community but also had a significant economic impact on Dallas. Boasting a total of over 14,000 attendees, this premier event exemplifies why Dallas remains the host city year after year, continuing to deliver unforgettable experiences and foster growth for the sport.
The competition highlighted standout players and
dynamic teams with thrilling rallies, powerful skills, and strategic plays that captivated the emotions of the fans. Across 50 courts, teams showcased their talents in high-stakes matches, competing for division titles and the opportunity to shine on a national stage.
Beyond the games, the American Volleyball Challenge provided a platform for athletes to gain exposure to college recruiters in attendance, offering a huge opportunity for these players to be scouted and become future stars of the sport. The tournament also fostered a strong sense of community, with athletes enjoying a weekend filled with excitement and entertainment, all while sharing a deep passion for volleyball.
The 2024 American Volleyball Challenge concluded with cheers, celebrations, and a shared commitment to the growth of the sport, paving the way for these athletes’ futures. This event continues to solidify its place as a premier competition, while reinforcing dedication to the sport’s growth and excellence.
NCA All-Star National Championship
March 1-3, 2024
Kay Bailey Hutchison Convention Center Dallas
The 2024 NCA All-Star National Championship delivered dazzling performances and unparalleled energy to the Kay Bailey Hutchison Convention Center, kicking off a three-day competition. More than 26,000 athletes and over 1,300 teams from across the country competed for a chance to advance to the Cheer Worlds 2024 and beyond in April. This unforgettable weekend showcased the pinnacle of cheerleading talent, setting the stage for an epic season ahead.
The championship was a display of talent, precision, and creativity across 20+ divisions where winners were recognized both regionally and nationally. In addition to the prestigious bids, participants shared prizes, making this championship truly unforgettable.
The 2024 edition of the NCA All-Star National Championship was streamed live on Varsity TV, with champions crowned across multiple categories. Among the standout winners were Cheer Athletics, Plano SuperKatz in the CheerAbilities division, Woodland Elite, OR Baby Rage in the Restrictions Finals, and
Cheer-riffic Techniques, Tiny Tweeties in the D2 Finals, among many others. These teams stood out in their divisions with highly polished routines and strong performances.
The NCA Nationals continues to be a landmark event for cheerleading worldwide, bringing elite talent, thrilling performances, and a strong sense of community. As it continues to grow, it celebrates diversity and inspires a brighter future of global acceptance, understanding, and unity. The CheerAbilities Division stands as a key example, maintaining its place as one of the premier cheerleading events worldwide, blending world-class competition with unforgettable spectator experiences.
The 2024 NCA All-Star Nationals truly proved why the event has been the headline annual sports event in Dallas for well over two decades. Dallas’ sports landscape has been continually changed by hosting successful NCA championships year after year.
Stat Sheet
+28K +66.4k
Competitors
Attendees
$64.6m
Total Economoic Impact
March 7-10, 2024
MoneyGram Soccer Park
The Development Premier League (DPL) proudly hosted the 2024 edition of The SUMMIT from March 7th to 10th at the acclaimed MoneyGram Soccer Park. This prestigious event underscores DPL’s commitment to advancing the skills and opportunities for young female athletes, fostering both memorable and purposeful experiences.
As an integral part of the DPL, players enjoy a distinctive platform to display their talents, gaining the potential to be recognized for further elite training environments. The SUMMIT serves as a highlight of the league’s efforts, where excellence in youth
soccer is celebrated through a competitive cup-based format. The tournament gathered over 260 elite teams, drawn from their exceptional performances in conference standings and results from national events, who competed across age groups ranging from U13 to U19. This fierce competition promised thrilling matches and an opportunity for teams to vie for the championship title.
This blend of high-stakes competition and showcase opportunities reflects DPL’s dedication to nurturing the next generation of soccer talent.
Stat Sheet
+9K +15K $19.2m Room Nights Attendees Total Economic Impact
Concacaf Nations League Finals
March, 2024
AT&T Stadium
Following the announcement that Dallas would host a decisive week for the 2023/2024 Concacaf Nations League Matches during the FIFA Match window of March 2024, Dallas once again showcased its growing reputation as a hub for international soccer events.
With a large turnout and vibrant atmosphere, AT&T Stadium and Toyota Stadium delivered high-quality venues for the Nations League, contributing to the city’s status as a soccer powerhouse. Toyota Stadium hosted the thrilling play-in match between Honduras and Costa Rica, with Costa Rica emerging victorious 3-1. AT&T Stadium, meanwhile, was the stage for three exciting matches.
On Thursday, March 21, the United States defeated Jamaica 3-1 in a dramatic semifinal. On Sunday, March 24, it hosted the third-place match, where Jamaica claimed third place with a 1-0 win over Panama.
The final, a highly anticipated showdown between Mexico and the United States, rounded off an unforgettable week of international soccer. The United States defeated its rival Mexico 2-0 in the Nations League Final, securing their third consecutive win in the tournament. With a completely sold-out AT&T Stadium and Toyota Stadium, the tournament highlighted Concacaf’s growing competitive depth and underscored the continued rise of soccer in North America.
The impact and passion for soccer in Dallas did not go unnoticed. With an overwhelming response from the public, AT&T was lauded for its world-class facilities and vibrant atmosphere, reflecting to FIFA how it is a premier soccer destination. This recognition played a key role in Dallas being awarded the honor of hosting nine matches during the 2026 World Cup. As the city’s passion for soccer continues to grow, Dallas is poised to host more high-profile international matches, further solidifying its place as a hub for global sporting events and nurturing its dedicated soccer fan base.
Stat Sheet
3
+62.8k $29.7M Matches Attendees
Total Economic Impact
Dallas Cup
March 23-31, 2024
Cotton Bowl Stadium, MoneyGram Soccer Park, Toyota Stadium & Soccer Complex
Since its inception in 1980, the Dallas Cup has built a rich legacy of combining marquee teams and talented up-and-coming players, fostering lasting friendships and unforgettable memories across diverse nationalities and cultures. The 2024 edition was no exception, continuing this tradition with even greater enthusiasm and excitement.
This year, the Dallas Cup celebrated its 45th anniversary, with Cotton Bowl Stadium and Toyota Stadium serving as the primary venues for this prestigious event, alongside other sports parks throughout Dallas. Hosting the highest level of competition, the Dallas Cup is an invitation-only tournament, drawing thousands of spectators during tournament week. The 2024 edition featured teams from more than 14 countries, with over 300 referees and 6,000 participants, generating an impressive $34 million in annual economic impact.
The Dallas Cup featured age groups from U10 to U19 for both boys and girls, with over 280 teams participating and solidifying its reputation as a hub for
international soccer talent. Throughout the week, matches were hosted across the DFW metroplex, with 900 international players competing. This year, the U19 Gordon Supergroup featured some of the most intense matches, in which Sao Paulo went on to claim the SuperGroup title, marking their fourth Dallas Cup Championship. On the girls’ side, the Australian School Girls were crowned the 2024 Dallas Cup champions in a tactical and hard-fought match.
The Dallas Cup continues to be a cornerstone of youth soccer, blending high-level competition with cultural exchange. Over the years, the tournament has featured some of the world’s greatest soccer stars, serving as a powerful motivator for players to showcase their talents. It emphasizes the importance of global connections and continues to inspire athletes to make their mark on the international stage, fostering both personal growth and a deeper appreciation for the global soccer community.
NCAA Division I Men’s Basketball South Regional Rounds
March 28-30, 2024
American Airlines Center
With millions of fans tuning in for March Madness, the 2024 NCAA Division I Men’s Basketball Regionals once again proved why it remains one of the most eagerly anticipated and widely followed sporting events in the world.
Dallas played host to the NCAA Men’s Final Four South Regional preliminaries, showcasing some of the most intense matchups of the tournament. The games took place from March 29th to March 31st at American Airlines Center, marking the first time for North Texas to host men’s basketball regionals since 2013.
Dallas hosted one of the most intense matchups of the tournament, with Marquette taking on NC State and Duke facing Houston. CBS Sports and TNT Sports broadcast the
action, continuing their partnership that began in 2016.
The tournament captivated a TV audience of over 14 million viewers. The excitement culminated in the Final Four, which saw an impressive total attendance of over 149,000 spectators, 19,500 of whom attended in Dallas, underscoring the enduring popularity of March Madness.
These high-energy games had fans on the edge of their seats, pushing the intensity even higher as teams fought for spots in the Elite Eight. Dallas’ reputation as a sports hub was on full display during the regional games, with passionate fans filling the stands and creating an electric atmosphere. The region’s love for basketball was unmistakable.
Stat Sheet
4 +19.5 $22.7m
Teams
Attendees
Total Economic Impact
adidas Lone Star Classic
April 6-21, 2024
Kay Bailey Hutchison Convention Center Dallas
The Largest 12 USAV Junior National qualifiers once again proved to be a pivotal event for youth teams across the nation, showcasing top talent. The Kay Bailey Hutchison Convention Center played a key role in hosting this prestigious tournament, providing a premier venue for the competition.
The 37th anniversary of the Lone Star Classic truly made its mark this year. With over 2,700 teams competing, fifty-eight bids awarded, and thirty-eight states represented, the tournament showcased its immense growth and prestige. Each year, the event continues to expand in both size and the caliber of competition, bringing together teams from diverse regions and divisions for the final showdown of the season as they vie for the coveted championship title.
The Lone Star Qualifiers were held at the convention center for three consecutive weeks from April 6th to April 21st. Opening Day set the stage with remarkable performances where Dallas teams faced off against top-tier clubs from outside of Texas. The
tournament demonstrated not only high-level skills but also the intensity of the competition.
There were numerous standout performances, both individually and from teams, with players like Emmarie McFarland and Bailey Warren taking the spotlight in Day One matchups, showcasing significant contributions to their teams and earning spots on the All-Tournament Team.
As the tournament progressed, the competition intensified, and the atmosphere grew more electrifying. Yet, the teams at the Lone Star Classic continued to showcase their exceptional talent and determination. This year, the finalists that earned a bid were: third SA Juniors 18 Adidas with 7 matches won, second MADFROG 18’s N Black with eight matches won, and first AVA TX 18 Adidas with eight matches won.
With nearly 300 teams from across the U.S. taking part in this competition, the tournament featured high-level play, showcasing some of the best junior volleyball talent in the country.
VEX Robotics World Championship
April 25 – May 3, 2024
Kay Bailey Hutchison Convention Center Dallas
The largest robotics competition in the world was held from April 25th to May 3rd at the Kay Bailey Hutchison Convention Center Dallas, highlighting the forefront of STEM innovation and the power of collaborative teamwork.
This year’s event brought together thousands of students from around the world to compete across multiple divisions, including high school, middle school JROTC, college, and elementary school categories. Over nine days of competition, 8,500 teams from 45 countries competed in over 900 tournaments for grades 4-8, grades 6-12, and students from several colleges and universities, featuring a total of over 11,500 teams from around the world.
The competition, comprising local, regional, national, and world-level events, challenged students to apply the scientific method to research and solve complex problems. Participants showcased their abilities to design, build, and program robots to achieve specific objectives and demonstrate their problem-solving abilities.
The venue hosted thousands of participants and spectators, awarding Longhorn High School with the Excellence Award in the V5RC HS division, St. Louis School in the JROTC Division, South Dakota State University, and Maui Waena Intermediate School among some of the World Champions. The championship served as a platform to bring together students, educators, and STEM professionals to compete, collaborate, and celebrate the spirit of innovation.
This year’s championship solidified its place as the largest robotics competition globally, emphasizing the importance of robotics education and learning.
The REC Foundation strived to create a future where every student designs and innovates as a part of a team that overcomes failure and emerges confident in their ability to meet global challenges. The event not only celebrates competitive spirit but also fosters innovation and collaboration, inspiring students one robot at a time.
Stat Sheet +11.8K +35k
$42.6m Competitors Attendees
Total Economic Impact
Next Generation Cup
May 16-19, 2024
MoneyGram Soccer Park
The Next Generation Cup 2024, held from May 16th to May 19th at MoneyGram Soccer Park, showcased the exceptional soccer talent from various age groups. The event underscored why the tournament is currently ranked among the top 10 in the nation and second in the state of Texas.
Recognized as one of the top 10 most competitive tournaments in the country, the Next Generation Cup provides a platform for club and independent teams to compete at a high level. With over 300 of the country’s most talented young athletes, ranging from U-7 to U-15 boys and girls, the tournament showcased their skills and playing style. Over 5,000 spectators gathered to witness a thrilling weekend of intense competition and player development. This tournament is now recognized as the fastest-growing youth soccer tournament in the country.
Each team in the tournament competed in a minimum of three games, providing them with the invaluable opportunity to face off against top talent. The
event not only showcased high-level competition but also celebrated the values of teamwork and sportsmanship. Scholarships were awarded to teams that exemplified strong team ethics, a clean playing style, good sportsmanship, and unwavering dedication.
This year’s results included the 2017B Cobras Blue from El Paso winning it all and the 2016 Platinum Raiders from Chicago and 2014B Platinum Premiere Touch FC from Long Beach winning their divisions. Dallas talent shone brightly as well, winning championships with teams like 2014G Gold Sting Pre Elite One and 2012G Gold Dallas Texas Pre ECNL.
The Next Generation Cup was designed to provide an opportunity for top teams in the community to showcase their talents, and it has undoubtedly achieved this goal by attracting exceptional talent from across the U.S. to Dallas.
Phillips 66 Big 12 Conference Baseball Championship
May 21-25, 2024
Globe Life Field
The 2024 Phillips 66 Big 12 Conference Baseball Championship featured the top ten teams from the regular season, delivering a tournament filled with thrilling surprises and unforgettable moments.
With new formats, plenty of surprises, and a lot of excitement, the Phillips 66 Big 12 showcased 17 games as teams battled fiercely for the title of conference champion in Division I college baseball. Over 5 days, baseball teams competed in a double-elimination tournament with two brackets, followed by singleelimination semifinals and a championship game.
After a series of games, the tournament culminated in an all-Oklahoma showdown for the title. The Oklahoma State Cowboys defeated the Oklahoma Sooners, winning 9-3 in the championship game. This victory marked Oklahoma State’s fourth Big 12 tournament title since 2019 and secured their automatic bid to the NCAA tournament and improved their
record to 4-3 in Big 12 championship finals.
Oklahoma State’s offense was led by a standout performance from Nolan Schubart, who hit a three-run homer in the seventh inning, and back-to-back home runs in the eighth by Colin Ritchie and Ian Daugherty. Carson Benge was named the Most Outstanding Player of the 2024 Phillips 66 Big 12 Championship AllTournament Team, going 2-for-5 with two runs scored in the title game. On the mound, Gabe Davis combined for strong outs, with Molsky recording eight strikeouts over 4.1 innings.
The tournament concluded not only with Oklahoma State crowned as champions but also highlighted the depth of talent and competitiveness across the conference. The championship game took on added significance as it marked Oklahoma’s final season in the Big 12, intensifying the rivalry between the two teams. The tournament once again underscored the passion and drama that define Big 12 baseball.
Teams
Stat Sheet 10 +15.2k
Attendees
$10.5m
Total Economic Impact
NAGVA XL Championship
May
24-26, 2024
Kay Bailey Hutchison Convention Center Dallas
The North American Gay Volleyball Association hosted its 2024 Championship XL at the Kay Bailey Hutchison Convention Center Dallas from May 2326.
The tournament featured a variety of divisions, including B, BB, Open A/AA, Women’s, Master B, Masters BB, and C divisions, showcasing a wide range of skill levels. This year, the tournament stood out as one of the largest in NAGVA history, with intense competition and community-building activities such as the NAGVA Serves Project, which took place on Thursday, May 23, at a local resource center. Additionally, a registration event at the Hyatt Regency Dallas helped kick off the weekend, while social gatherings, including the official After Registration Party at Round-Up Saloon, created a lively, celebrity-like atmosphere, allowing players and supporters to connect and enjoy a fun-filled experience.
The 2024 event stood out as one of the largest in NAGVA history, with intense competition. From Day One, teams across North America showed exceptional talent across all divisions, resulting in intense
pools and bracket plays. On Friday, May 24th, C/BB/ Masters B, Open A/AA, and B Pool Play began, culminating the day with a NAGVA Party at Round-Up Saloon to cap off the day.
Saturday kicked off with another day of action play as pool play began across all divisions. After a full day of tight schedules and intense games, results were posted and teams were verified, marking the beginning of bracket play for B and BB Divisions. The day concluded at Dallas Eagle, celebrating all the LGBTQ+ athletes and allies, fostering connection beyond the court.
Sunday featured a beer garden to celebrate the final day of competitions and continued with bracket play for all divisions. After a day of exciting volleyball and competition, the NAGVA Championship XL concluded with an award ceremony at Hyatt Regency Dallas, followed by an official Championship closing party. With intense competition across various divisions, vibrant events, and meaningful community service projects, the tournament set a high standard for future events.
DreamHack Dallas
May 31–June 2, 2024
Kay Bailey Hutchison Convention Center Dallas
The Kay Bailey Hutchison Convention Center Dallas became the ultimate gathering spot for gamers from all multiverses and backgrounds to connect for a weekend of experiences and gaming during DreamHack Dallas 2024, held from May 31 - June 2.
The longest-running gaming festival in North America made a stop in Dallas to reunite all gamers in a three-day gaming lifestyle festival. With over 44,000 people in attendance, from 50 U.S. states and 38 countries, the tournament attracted elite players and featured intense matches. Throughout the weekend, the festival featured 13 unique esports competitions, including the 100th IEM event, the first inaugural Overwatch Championships Series Major, the ESL Impact Leagues Finals, and numerous Esports World Cup qualifiers with over $1 million in total prize money.
This year, for the first time, DreamHack Dallas 2024 featured several esports events that gave aspiring competitors the chance to qualify for the summer’s Esports World Cup. This new addition offered more
opportunities than ever for grassroots talents to fight their way to the world stage.
Highlights of this year’s competition showcased intense battles in Street Fighter 6 and Tekken 8, which served as qualifiers for the Esports World Cup. In a thrilling showdown, Nobii secured first place in Tekken 8, while Bandits | MenaRD dominated in Street Fighter 6. The event also featured fierce competition in Mortal Kombat 11, with KingGambler claiming victory in the 1v1 bracket. Thousands of fans had the opportunity to celebrate their favorite gamers within such competitive titles.
This year’s DreamHack Dallas stood out for its largescale tournaments and was much more than just a competition; it served as a celebration of gaming culture that united players and fans in a shared love for esports. With Dallas continuing to host world-class gaming events, this year’s DreamHack solidified its place as a cornerstone of the North American esports scene.
+4.6K +19.5k $13.3M Room Nights Attendees
Total Economic Impact
CONMEBOL Copa America
June & July, 2024
AT&T Stadium
AT&T Stadium hosted three thrilling CONMEBOL Copa America matches at AT&T Stadium in 2024, yet again showcasing the vibrant celebration of culture and passion that the city of Dallas has for soccer.
The CONMEBOL Copa America brought three exciting matches to the iconic AT&T Stadium, including two group-stage matches and one quarterfinal. The first match on June 21st featured Peru against Chile in a match that concluded in a 0-0 draw. Two days later, on Sunday, June 23rd, the United States achieved a dominant 2-0 victory over Bolivia, marking a strong start for the host nation in Group C. Christian Pulisic starred, scoring just three minutes into the match, setting a record for the fastest goal by a U.S. player in Copa America history.
AT&T Stadium also hosted one of the most intense and thrilling matches of the tournament, the quarterfinal between Venezuela and Canada on Friday, June 5th. The match concluded with a 1-1 draw in the first
90 minutes, with goals from Canadian Jacob Shaffelburg at minute 13 and Salomon Rondon equalizing for Venezuela in the 63rd minute, sending the game into a penalty shootout. In a dramatic penalty shootout, Canada emerged victorious thanks to a great save from their goalkeeper, Maxime Crepeau. This victory highlighted the growth on the international stage for the Canadian national soccer team.
This game was a testament to the excitement the Copa America tournament brought during the summer, underscoring the popularity of soccer in the Dallas area and the global appeal of hosting marquee events at AT&T Stadium. The thrilling match served as a preview of the electric atmosphere the city of Dallas can expect when it hosts matches during the upcoming World Cup, offering fans a glimpse of the passion and energy that will define the tournament.
USA Volleyball Girls & Boys Junior National Championships
June 21-24 & 26-29, 2024
Kay Bailey Hutchison Convention Center Dallas
The USA Volleyball Girls & Boys Junior National Championships brought a wave of energy and competition to Dallas, solidifying its reputation as a premier destination for volleyball.
The Kay Bailey Hutchison Convention Center Dallas hosted thousands of games from June 21-24 for the Girls National Championship and then again June 26-29 for the Boys National Championship. The events streamed live on BallerTV.com and had hundreds of teams from across the nation competing.
Teams delivered high-caliber matches with standout performances from some of the nation’s top youth talents. Players also had the opportunity to demonstrate their skills in front of over 100 college coaches, elevating the event’s competitive intensity.
From early-morning games to late-night finishes, the competition showcased the remarkable growth and strength of volleyball in the Dallas area. Over the course of three days, thousands of athletes and spectators attended the event, making it one of the largest volleyball championships in the country. Teams from across the nation battled for gold, with particularly strong showings from California, as IMUA Volleyball Club was the only club to win two titles, capturing gold in both the 17 Club and 16 Club divisions.
Dallas has become a hub for youth sports, thanks to its accessibility, infrastructure, and passionate community. Generating millions of dollars in economic impact for the local community, the tournament was a resounding success, celebrating the sport at its highest level.
Stat Sheet
4 +32k $37.1m Championship Tournaments Attendees
Total Economic Impact
WBSC U-18 Women’s Softball World Cup – Group C
August 29 – September 2, 2024
The Village Dallas
The World Baseball Softball Confederation (WBSC) brought one of the most anticipated group stage brackets of the WBSC U18 Women’s Softball World Cup Group C to the Village in Dallas, from August 29 to September 2. Group C showcased a thrilling lineup featuring No. 10 Australia, No. 5 Canada, No. 21 Ireland, No. 7 Mexico, No. 14 Philippines, and No. 1 USA.
Over the course of five action-packed days, 19 games were played, with the top two teams from each group, along with two wildcards, earning a spot in the World Championships Finals, set to take place in Dallas in the summer of 2025. International softball took center stage in the heart of Texas, delivering memorable moments that energized the venue. For the first time in history, the competition was played under the new two-stage format, with the Group Stage and the Finals held in consecutive years.
The USA lived up to its No. 1 ranking in dominating fashion, with a 16-player roster that stood out in this international competition. Throughout the tournament, they delivered decisive victories, starting with
Ireland 15-0, Australia 10-0, Canada 9-1, Mexico 15-0, Philippines 7-0, and lastly defeating Canada 7-0 in the final to punch their ticket into the 2025 World Cup final.
Ella McDowell, USA’s standout third baseman, was named the most Outstanding Player of the tournament, playing in all 6 games and going 11-for-15 for the tournament for a stunning .733 batting average. McDowell also contributed two homers, two doubles, and eight RBIs, leading the tournament in batting average, home runs, and slugging percentage.
As the runner-up, Canada secured its ticket to the 2025 World Cup Finals with Avery Tucker’s stellar performance both at the plate and in the field, helping Canada win 9-2 over Mexico in the repechage game. Despite the loss, Mexico earned a wildcard berth. The games in the Village in Dallas showcased the excitement and city’s passion for hosting such premier sports events, and Group C will be remembered as a standout chapter in the tournament.
MexTour | Mexico vs. Canada
September 10, 2024
AT&T Stadium
One of five host cities for this year’s MexTour, Dallas continued its partnership with the Mexican National Soccer team as the organization’s home-away-fromhome. Once again, AT&T Stadium hosted a Mexican National Team match against Canada, as this iconic stadium and its fans year after year embrace the Mexican National Team with remarkable passion.
The Mexican National Team has frequented this stadium more than a dozen times since it was built in 2009. Mexico has faced Canada 36 times, securing 21 victories, five losses, and 10 draws, including a recent draw on September 10. It was a match that previewed the highly anticipated FIFA World Cup games coming to North America in 2026.
The tense match between Mexico and Canada concluded in a goalless draw, reflecting the evenly matched nature of the game. Mexico slightly edged possession with 52% compared to Canada’s 48%. Mexico registered 3 shots on goal, while Canada
had 1. Both goalkeepers played pivotal roles in securing the draw, with Canadian goalie Dayne St. Clair making 3 important saves and Luis Malagón recording 1 save to keep a clean sheet for his team.
This match brought an electrifying atmosphere to AT&T Stadium, creating an unforgettable night of soccer culture and celebration. Once again, Dallas proved why it is a city repeatedly chosen to host MexTour, uniting fans year after year in their shared passion for the game. This match also underscored the significance of the MexTour in connecting the Mexican national team with its passionate fan base across North America.
This clash between Mexico and Canada was more than just a match; it was a celebration of soccer culture and community. With thousands of fans in attendance that night, this thrilling game will be remembered as a highlight for supporters from both nations.
Attendees
Stat Sheet 1 +34.7K $5m Week Of Events
Total Economic Impact
State Fair Classic
September 28, 2024
Cotton Bowl Stadium
The historic HBCU college rivalry made its highly anticipated return to Cotton Bowl Stadium on September 28, as the Prairie View A&M Panthers faced off against the Grambling State Tigers.
The State Fair Classic has been a celebrated tradition at the historic Cotton Bowl Stadium in Fair Park since the 1980s. Every year, this game brings a one-of-a-kind atmosphere, celebrated throughout the community. This year, the game introduced a new twist with a Championship Belt awarded to the winning team as a traveling trophy, adding a unique flair to the postgame celebration. Additionally, ALW Entertainment elevated the experience with a pregame concert featuring Gospel singer and songwriter Deitrick Haddon and a post-game performance by legendary rapper Big Daddy Kane.
The highly anticipated clash between the two HBCU colleges once again electrified the Cotton Bowl Stadium as Grambling State
emerged victorious in a nail-biting finish, defeating Prairie View A&M 34-36. The Tigers leaned heavily on their explosive offense and a late-game defensive stand to secure the win. The game began with a dominating Prairie View capitalizing on early turnovers to take the lead, but Grambling’s quarterback had to step up and showcase poise under pressure, orchestrating a series of second-half drives that tied the game. After an intense battle that stretched into a fifth overtime, Lamagea McDowell secured the win for the Tigers after scoring from a yard out.
With this win, Grambling improved its record in the series and, in front of an electrifying crowd of thousands of fans, claimed the 2024 State Fair Classic Title. Once again, the 2024 State Fair Classic proved why it remains one of the most cherished traditions in college football, adding yet another dramatic chapter to the storied rivalry between these two powerhouse teams.
Red River Rivalry
October 12, 2024
Cotton Bowl Stadium
The Red River Rivalry, one of the most anticipated football games of every college football season, once again returned to Cotton Bowl Stadium on October 12.
The Texas Longhorns and Oklahoma Sooners met in Dallas once again, and this year it was all Texas. More than 90,000 fans in attendance flooded the historic stadium at the State Fairgrounds for the annual showdown. The Red River Rivalry is not only renowned for the fierce competition on the field but also for the heated fan base that makes the event one of the most electrifying atmospheres in college football.
In this edition of the rivalry, the Longhorns delivered a dominant performance. A one-sided affair, with Oklahoma’s opening field goal being the only points scored in a 34-3 loss. While Oklahoma started with strong defensive and special teams play, it was Texas quarterback Quinn Ewers who quickly took control.
Ewers threw for 199 yards, including a go-ahead touchdown, and also ran for another score, helping Texas overpower the Sooners. Despite a rough start, Ewers finished with a 20-of-29 passing. Texas’ defense was equally dominant, forcing multiple turnovers during the game and limiting the Sooners to just 168 total yards until their final drive, Oklahoma had won five of the last six matchups in the Big 12, but the Longhorns now hold a commanding series lead with 64 wins, 51 losses, and 5 draws, cementing their historical dominance in this rivalry.
This year’s results reinforce the Longhorns’ superiority in the storied rivalry and mark another chapter of the Texas Rivalry that dates back to 1900. Cotton Bowl Stadium remains integral to this tradition, and on December 6, 2023, it was announced that the football game will continue to be played at Fair Park through 2036. More than just a game, the Red River Rivalry is a spectacle that never fails to deliver drama and excitement, solidifying its place as a must-watch event every season.
United Pickleball Association World Championships
November 4-10, 2024
Brookhaven Country Club
The 2024 United Pickleball Championship, held at the Brookhaven Country Club from November 1-10, highlighted the rapid growth and excitement surrounding pickleball.
A fantastic week of pickleball, featuring amateur and professional play across all skill levels. The event offered a range of activities, including alllevel brackets, clinics, live music, top brands, concerts, celebrity pickleball, and advanced tech among some of the exciting surprises. With 80 courts and thousands of participants, the event was a massive success.
One of the highlights of the tournament and thrilling conclusions was the celebrity pickleball game featuring Dirk Nowitzki, Terrell Owens, Adrian Peterson, Josh Isner, Jenna Bandy, Showtime Tate, and Kris Humphries. An event that celebrated pickleball culture and blended sportsmanship with entertainment for the pickleball community.
The championship finals crowned winners across five pro divisions, including singles, doubles, and mixed doubles, with thrilling performances. The Men’s Doubles Pro Main Draw crowned Riley Newman and Hayden Patriquin as Gold winners. Federico Staksrud claimed gold in the Men’s Singles Pro Main Draw, while Anna Bright and Rachel Rohrabacher triumphed in the Women’s Doubles Pro Main Draw. Mya Bui earned gold in the Women’s Singles Pro Qualifiers.
This year’s championship underscored the Dallas region as a major hub for pickleball, reflecting the growth and vibrant spirit of the sport. Bringing elite levels of competition for players of all levels, the United Pickleball Association not only celebrated the game’s past and present but also highlighted its bright future.
4PT Dallas Duel ( Arkansas v. Baylor)
November 9, 2024
American Airlines Center
The new college basketball season kicked off with electrifying matchups, and one of the most anticipated was the Dallas duel between Baylor and Arkansas at the American Airlines Center on November 9, 2024.
The much-anticipated matchup saw No.8 Baylor face No.16 Arkansas. For the Razorbacks, this game marked a significant step up in competition as they relied on six transfers and three freshmen. Meanwhile, the Bears were the only team to face top 25 teams in each of its first two games. In a tightly contested battle, Baylor was led by seniors Jayden Nunn and Norchad Omier. Nunn had 16 points, while Norchad Omier had a double-double with 15 points and 12 rebounds, giving Baylor a dominating presence in key moments of the game.
Arkansas’ Adou Thiero led the Razorbacks with a game-high of 24 points, mounting multiple comebacks. However, this was not enough as the Bears excelled in the paint, outscoring Arkansas
38-24 in the area, maintaining a high shooting percentage. The Bears’ defensive zone limited Arkansas to just 2-12 from three-point range in the first half, allowing Baylor to secure a 42-33 halftime lead. With an electrifying second half, Arkansas cut Baylor’s lead to three points twice in the final six minutes. However, this was not enough to catch up to the Bears as they responded each time.
In the end, Arkansas could not do more, giving Baylor victory when Edgecomb made both free throws after being fouled, securing a 72-67 win. Baylor improved to 50-96 in the all-time series against Arkansas and have now won the past four matchups against the Razorbacks. This match was more than just a basketball game; it elevated the profile of college basketball in the region. It highlighted why the sport continues to captivate fans, drawing over 14,000 spectators to cheer on their universities.
1 +10.2k $4.9m Tip Off Game Attendees Total Economic Impact
Cruz Azul vs. Tigres
November 16, 2024
Cotton Bowl Stadium
Dallas hosted one of the most highly anticipated matchups of the year at Cotton Bowl Stadium on November 16, 2024, featuring Liga MX’s top two teams, Cruz Azul and Tigres.
In a thrilling clash between these two great teams, the match ended in an intense and highly competitive display of talent. Just one week after facing off in their final league match of the season, Cruz Azul and Tigres came together again for this friendly, which carried more significance than a typical exhibition. With the upcoming playoffs in mind, both teams used the match as crucial preparation. The game showcased some of the league’s top stars, like Cruz Azul goalkeeper Kevin Mier, one of the season’s best, and striker Georgios Giakoumakis. Tigres, meanwhile, featured a formidable lineup with striker Nicolas Ibanez and midfielder Sebastian Cordova.
The match served as a thrilling warm-up and a “Final Adelantada,” hinting at the possibility of
a championship showdown between these two powerhouses later in the season. At just minute 18, Cruz Azul striker Georgios Giakoumakis put the scoreboard 1-0 for Cruz Azul after an assist from Gonzalo Piovi, giving Cruz Azul the lead at halftime. However, Tigres came out strong in the second half, and at minute 70, after attempting to clear out a cross from midfielder Juan Brunete, Gonzalo Piovi scored an own goal. Both teams created several more goal opportunities but couldn’t convert. The match concluded in a 1-1 draw, showcasing why both Cruz Azul and Tigres are the two top teams in the Liga MX season.
The match concluded in an intense 1-1 draw, leaving the teams with valuable insights and a boost in momentum towards playoffs. Fans at the Cotton Bowl enjoyed a spectacle game that reinforced the competitive spirit and high skill level of Liga MX soccer.
December 6-8, 2024
MoneyGram Soccer Park
Known as the Original Showcase Event, the Annual Showcase created by The Sport Source celebrated its 34th year. Each Showcase offers unique opportunities for up-andcoming soccer players to participate in an event designed for college recruiting.
The Sport Source® has been a cornerstone in the college recruitment process since the 1980s. In addition to our educational tools, we also host an annual soccer Showcase event, as we have for over 30 years, to allow thousands
of student-athletes facetime with collegiate coaches.
The 34th Annual Showcase featured phenomenal players with over 50 college coaches in attendance. Players showed off the best of their skills all while getting exposed to the college recruitment process.
Now heading into it’s 35th year, The Showcase promises to continue to be an incomparable experience for students to reach for their collegiate dreams.
Stat Sheet
+5.4K +580 +2.6K
Competitors
Coaches
Spectators
BMW Dallas Marathon
December 13-14, 2024
Kay Bailey Hutchison Convention Center Dallas
The 2024 BMW Dallas Marathon Weekend once again proved to be an exhilarating celebration of athleticism, community spirit, and perseverance. Held in the heart of Dallas, this iconic event attracted thousands of runners from around the globe, transforming the city streets into a vibrant tapestry of determination and camaraderie.
This year’s marathon weekend featured a series of events catering to runners of all ages and abilities, including the marathon, half marathon, 10K, 5K, and various relay races. The event kicked off with the Health and Fitness Expo, where participants and visitors enjoyed a wide array of exhibits, engaging workshops, and opportunities to connect with fellow running enthusiasts.
The 2024 edition was marked by outstanding performances, with elite runners from across the globe competing for top honors and personal bests. The men’s marathon title was claimed by Kenyan runner Eliud Kipchoge, who set a new course record with his remarkable performance. In the women’s divi-
sion, Ethiopian runner Letesenbet Gidey emerged victorious, showcasing her incredible speed and endurance.
Beyond the competition, the BMW Dallas Marathon continued its tradition of community impact, raising significant funds for local charities and fostering a spirit of giving back. The event’s commitment to promoting health, fitness, and community well-being was evident in the enthusiastic participation and support from all corners of the city.
The 2024 BMW Dallas Marathon Weekend was more than just a race; it was a celebration of human spirit and resilience, drawing runners and supporters into a shared journey of achievement and inspiration. As the event concluded, participants left with unforgettable memories and a renewed commitment to their personal fitness goals, eagerly anticipating the next edition of this beloved Dallas tradition.
2024 Events
• January 19 - 21, 2024 - NCA High School Nationals
• January 19 - 21, 2024 - Revel Dance - Dallas
• January 20 - 21 2024 - Texas Tough Invitational
• February 2- 4, 2024 - Texas Fest
• February 3 - 12 2024 - ATP Dallas Open
• February 11 - March - 23, 2024 - AU Basketball Championship
• February 16 - 18, 2024 - American Volleyball Challenge
• February 17 - 18, 2024 - Spirit Sports Dallas Nationals
• February 17 - 19, 2024 - ECNL Dallas
• February 20 - 25, 2024 - FUI Swim - AAC Championship
• February 22 - 24, 2024 - Culver Academy Men’s Lacrosse Dallas
• March 01 - 03, 2024 - All - Star National Championship
• March 07 - 10, 2024 - DPL Summit
• March 21 - 24, 2024 - Nations League Finals
• March 23 - 31, 2024 - Dallas Cup
• March 23, 2024 - CNL Play-In
• March 23 - 24, 2024 - Wang Memorial
• March 28 - 30, 2024 - NCAA Division I Men’s Basketball Regional
• March 29 - 30, 2024 - American Taekwondo Association Spring National Tournament
• March 29 - 30, 2024 - Dallas Easter Classic
• April 05 - 07, 2024 - West Coast Dance
• April 06 - 21, 2024 - Lone Star Classic
• April 12 - 14, 2024 - New York City Alliance Dance Convention
• April 19 - 20, 2024 - Legends Bollywood Dance Championship
• April 25 - May 03, 2024 - VEX Robotics World Championship
• May 04 - 05, 2024 - Made Hoops Texas Showdown
• May 11 - 12 2024 - Dallas Spring Showcase
• May 16 - 19, 2024 - Next Generations Cup
• May 17 - 19, 2024 - Dallas United Crew
• May 21 - 25, 2024 - Big 12 Conference Baseball Championship
• May 24 - 26, 2024 - North American Gay Volleyball Association National Championship
• May 25 - 27, 2024 - Texas Super Cup
• May 31 - June 02, 2024 - Dreamhack Festival
• June 12 - 20, 2024 - City 2 - NBA Finals
• June 13 - 16 - Premier SuperCopa
• June 20 - July 06, 2024 - Copa America
• June 21 - 24, 2024 - Girls Junior Nationals 11 -13s
• June 24 - 27, 2024 - American Junior Golf Association Under Armour/Jordan Spieth Championship
• June 24 - 27, 2024 - American Junior Golf Association Under Armour/Jordan Spieth Championship
• June 26 - 29, 2024 - USA Volleyball Boys Junior National Championship
• August 29 - September 02, 2024 - WBSC U-18 Women’s Softball World Cup - Group Stage C
• August 31 - September 02,2024 - North Texas Roundup
• September 10, 2024 - Mexican National Team US Tour (MexTour)
• September 25, 2024 - FIU Men’s Soccer
• September 28, 2024 - State Fair Classic
• October 11 - 13, 2024 - CCM Dallas
• October 12, 2024 - Red River Rivalry
• November 04 - 10, 2024 - United Pickleball Championship
• November 08 - 14, 2024 - Southwest Airlines Showcase
• November 09, 2024 - Arkansas v Baylor Tip Off Showcase
• November 12 - 15, 2024 - Jake Paul vs Mike Tyson
• November 16 - 17, 2024 - Duel at Dallas
• November 16, 2024 - Cruz Azul v. Tigres Soccer Match
• November 23, 2024 - HYROX Dallas
• December 05 - 07, 2024 - BEST of Texas Robotics
• December 07, 2024 - Big 12 Conference Football Championship
• December 13 - 14, 2024 - Dallas Marathon
• December 14 -15, 2024 - NCA Holiday Classic
• December 6-8, 2024 - 34th Annual Showcase: The Sports Source
Upcoming Major Events
2025 DreamHack Dallas 2025 Mexican National Team Tour (MEXTOUR)
Gold Cup
2025 ServPro First Responder Bowl 2025 Cotton Bowl Classic 2025 USA Volleyball Girls Junior National Championship
66th Dallas Regional Spelling Bee
The Dallas Sports Commission partnered with WFAA to present the 66th Annual Dallas Regional Spelling Bee on Saturday, March 9. The partnership allowed WFAA to host the Regional Spelling Bee in its downtown Dallas studios and produced an original presentation of the competition.
To qualify for the Dallas Regional Spelling Bee, contestants had to be in the eighth grade or below and win their individual school bee and local county bee. The contestants represent the best of approximately 100,000 students, from more than 800 schools, across 20 North and East Texas counties.
The Dallas Sports Commission advanced the top two spellers, Faizan Zaki and Sriya Gomatam, on from the Regional Bee to the Scripps National Spelling Bee. It was Faizan’s 3rd time competing at the Scripps National Spelling Bee, and he ultimately placed 2nd at nationals. Sriya placed 22nd at the national bee.
In addition to hosting the competition, WFAA developed a special presentation of the Dallas Regional Spelling Bee that aired on WFAA+, the station’s free streaming app.
In the Community Volunteer Program
As 2026 and the FIFA World Cup draws closer, the Dallas Sports Commission is seeing more and more interest in our Volunteer program. 2024 saw the program grow and expand with key events like Copa America, the State Fair Classic, and more providing exclusive opportunities for the Dallas community to get involved in sports.
Mayor’s Youth Sports Ticket Program
Launched in September of 2022, the Mayor’s Youth Sports Ticket Program (MYSTP) has continually connected young Dallas residents ages 12-17 to the exhilarating world of local sports. The program has become a cornerstone in our community, providing youth with access to live sporting events, enriching their experiences and inspiring a lasting love for sports. Since its inception, the MYSTP has made significant strides, distributing over 15,000 tickets and engaging 1,500 participants. This success is a direct result of the unwavering support from 35 partner organizations.
Literacy Program: Copa Kin: Read to Win
The Dallas Sports Commission has run many community initiatives throughout the years, and one of the most notable programs are the literacy programs. Copa Kin: Read to Win is the longest recurring literacy program the DSC has run. In conjunction with the Mexican National Team’s MexTour, the DSC runs the bilingual reading challenge for local elementary school students. Teachers log the minutes their class reads over the course of four weeks to earn prizes. The top class receives tickets to the MexTour match. 2024’s Copa Kin: Read to Win challenge resulted in over 200,000 minutes read throughout the metroplex.
FIFA 2024 Update
FIFA WORLD CUP 26™ Matches Revealed
In February 2024, the FIFA World Cup 2026™ match schedule was unveiled, and Dallas proudly emerged as a key host city with nine matches at AT&T Stadium. This exciting lineup includes five group stage matches on June 14, 17, 22, 25, and 27. Additionally, Dallas will host Round of 32 matches on June 30 and July 3, a Round of 16 game on July 6, and will culminate with a thrilling semifinal on July 14—making it the city with the most matches.
The excitement continued through, with 5 local locations being selected as Team Base Camps, opportunities for suppliers to get involved, and progress in securing additional locations for tournament affiliated footprints.
Volunteer programs and other opportunities to get involved will be announced in late 2025.
2024 ADVISORY BOARD
• Jimmy Smith, Chief Operating Officer & Chief Financial Officer, FC Dallas & Toyota Stadium
• John Ackerman, Executive V.P., Global Strategy and Development, DFW International Airport
• Brad Alberts, President, Dallas Stars
• Rafael Anchia, House of Representatives, State of Texas
• Rick Baker, President, Cotton Bowl Classic
• Gregg Bibb, CEO/Managing Partner, Dallas Wings
• Dave Brown, President Chief Operating Officer/General Manager, American Airlines Center
• Lane Conner, President of Payments, Parkhub
• Blake Conway, Relationship Banking Officer, Frost Bank
• Craig Davis, President/CEO, Visit Dallas
• Sean Decker, Executive Vice President, REV Sports & Entertainment
• Darlene Ellison, Vice President Business Development, Veritex Community Bank/Greater East Dallas Chamber
• Chad Estis, Executive Vice President Business Operations, AT&T Stadium/Dallas Cowboys
• Ronnie Fauss, Chief Strategic Officer, Dallas Mavericks
• William Floyd, Associate Private Client Advisor, Texas Capital Bank
• Tara Green, Principal of Program Development, OJB Landscape Architecture
• Peg Donahue Hall, Partner, Spencer Fane LLP
• Rick Hart, Director of Athletics, SMU Athletic Department
• JR Huerta, Board Member, Dallas Parks & Recreation
• John Jenkins, Director, Dallas Parks & Recreation Department
• Anthony Lopez, General Manager, Kay Bailey Hutchison Convention Center Dallas
• Adam McGough, Former Dallas City Council Member
• Jason Mengel, Championship Director, PGA of America
• Scott Murray, Chairman/ CEO, Murray Media
• Dale Petroskey, President/CEO, Dallas Regional Chamber
• Brad Ramsey, President & General Manager, WFAA
• Jim Rodriguez, Marketing Director, Taco Casa
• Mitchell Glieber, President, State Fair of Texas
• Danyel Surrency Jones, CEO & President, Powerhandz
• Mitzi Tally, Executive Vice President Administrative Services, Dallas Market Center
• Jim Tam, Executive Vice President of Global Sales, Gnowbe
• John Trevino, Vice President & GM, KDAF CW33 Nexstar Media Group
• Jorge Villalobos, President/CEO, Sports Marketing Monterrey
• Alan Walne, Chairman, State Fair Salesmanship Club
• Royce West, Senator, State of Texas
• Mark Williams, Executive Vice President, HKS
• Matt Wood, President, Friends of Fair Park
ADVISORY BOARD
