ENTERTAINMENT
FASHION
LIFESTYLE
Welcome Thank you for your interest in Dallas Flow Magazine, an upscale entertainment, fashion, and lifestyle publication. Dallas Flow Magazine is the premiere digital publication chronicling the upscale DFW lifestyle. We feature sophisticated fashion forward and feature the best DFW has to offer. Covering fashion, cuisine, culture, lifestyles, local celebrities, entertainment, beauty, real estate, and events, Dallas Flow is more than a magazine, it’s a destination for where upwardly mobile go to be in the know. As more publications explore converting to the digital format, Dallas Flow is maximizing the digital platform now.
REALITY TV STAR MELISSA POE (CENTER) AND FRIENDS AT MARDI GRAS PARTY ALOFT HOTEL, DOWNTOWN DALLAS
COMEDIAN BILL BELLAMY AND PHOTOGRAPHER JOYCE NICOLE AT THE ARLINGTON IMPROV
Each month, Dallas Flow creates feature stories on different businesses around the Metroplex, giving them our platform to showcase their business and speak about what makes them unique. Our readers will enjoy the information we bring them about some businesses they know, and new businesses they are now intrigued to patronize. We create new editorials on entertainment, fashion, music, beauty, lifestyles and more. There are several highly appealing events going on around the DFW area and we bring it you in our digital publication. Dallas Flow is viewed by those beyond the Metroplex area, plus we enjoy a growing audience throughout the U.S. and in other countries. Our strength is in the Metroplex, and you will enjoy the benefits of working with a new digital media that is appealing and reaches your target audience via PC’s, Mac’s, IPads, and mobile devices. We utilize the benefits of social media, as everyone is connected via Facebook, Twitter or other social media outlets. We promote the events we cover on these outlets, and enjoy the ability for the simplest post of a new business we are covering or any other topic, to go viral, reaching thousands of people easily and effectively.
Reach and Viewership
Demographics
Each month we receive over 48,000 unique visitors to our online publication.
Our readership is 44% between the ages of 25-34, with an average household income of $72,000 annually.
Viewers:
Pew’s annual State of the Media report showed that the web is the second most popular source of news, only to television. Also, online media was the only one that saw growth year after year, while other medias from print media to radio to television saw a decline.
City 61.2%- Dallas 26.8% - Ft. Worth 8.9& - Houston 4.0% - Other State 63%- Texas 13.55% - New York 5.42% - California
Readers of Dallas Flow Magazine are continuously in search of different influences to share with friends, co-workers and to take along in their personal lives. Our audience is heavily networked with social media such as Facebook, Twitter , and their own personal blogs.
18.03% - Other Gender: 59% Female, 41% Male Average Income: $72,000 Social Grade: College Educated
Age: 18-24: 21% 25-34: 44% 35-44: 18%
Social Media Dallas Flow is a social media influencer with it’s promotion of our monthly content and events around the metroplex, with a current reach 1.3 million. Facebook Each month Dallas Flow posts links and images to our new stories and links to our website to view event coverage. As our viewers “LIKE’ our content, the reach expands to their friends and followers, increasing our reach and fan base event more. Twitter We track the hottest topics and what’s happening via Twitter, and retweet content we feel our followers are interested in. As we retweet these Twitter links, we gain new followers, as the senders of the tweets frequently begin to follow us as a result. We tweet frequently while covering events to update our followers to broadcast the excitement of the event with images and comments throughout the event.
NORMITA JOVEN COVERING JAMES MARTINEZ PROJECT RUNWAY LAUNCH PARTY, SISU UPTOWN RESORT
Rates WEBSITE ADVERTISING Minimum 25,000 Impressions MONTHLY RATES (3 Month Minimum) Size
3X
6X
12X
Tower Banner: $700.00/Month $2100.00 $3500.00 Size: 160 x 600; Side of Page, Shows on all pages
$\7000.00
Center Banner: $500.00 $1500.00 728 x 90; Appears Middle of Page
$2500.00
$5000.00
Block Ad: $400.00 $1600.00 320x 200; Shows in Middle of Page
$1500.00
$1350.00
Content Banner $200.00 $600.00 468 x 60; Placed inside feature stories
$1000.00
$2000.00
Blogging Campaign A Blogging Campaign is a great interactive marketing tool that creates a buzz within your target market. Dallas Flow will evaluate your business, list the features you would like us to highlight, and post the blogs in multiple online forums as well as our website and social media following with a link to your website. Rate: $350.00/month, 3 month minimum
We look forward to Partnering with You.
advertising@dallasflow.com
817.755.7000 www.dallasflow.com