Facebook carousel ad specs

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carousel ad specs

Introduction

A Facebook carousel ad is an ad format that allows advertisers to display multiple images or videos within a single ad unit, each with its own individual link. Users can swipe through the different cards to see each piece of content.

You can create a Facebook carousel ad specs using Facebook Ads Manager or Facebook Business Manager. Simply select the carousel ad format and follow the prompts to upload your images or videos and customize your ad settings.

Whole Structure of Carousel Facebook Ad Specs

Here's a breakdown of the structure of Facebook

Carousel Ad specs:

Ad Format: Facebook Carousel Ads are an ad format that allows you to showcase multiple images, videos, or slideshows in a single ad unit.

Number of Cards: You can include 2-10 cards in a single Carousel Ad.

Image and Video Specs: Each card can include a single image or video. The recommended image size is 1080 x 1080 pixels, with a minimum size of 600 x 600 pixels. The maximum video length is 240 minutes, but it is recommended that each video is no longer than 15 seconds.

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Whole Structure of Carousel Facebook Ad Specs

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Text and Headline Specs: Each card can include a headline of up to 40 characters, a description of up to 20 characters, and a call-to-action button. Note that the amount of text in a Carousel Ad is subject to Facebook's text overlay policy, which restricts the amount of text that can appear in an image or video ad.

Link and Destination Specs: Each card in a Carousel Ad has its own unique link, allowing you to direct users to specific landing pages or products based on their interests. The link can be a website URL, app store URL, or Facebook page.