The Story of Fanaticity Inc.: Where Fandom Meets Lifestyle At Fanaticity Inc., we believe that being a sports fan is much more than simply watching a game or cheering from the stands. It’s about embracing a lifestyle, expressing your unwavering loyalty, and celebrating your passion for the teams you love. Our journey began in 2023 when James A. Carter, a visionary entrepreneur, founded Fanaticity with a singular mission: to transform the way fans connect with their favorite sports through high-quality, customizable merchandise and an exceptional shopping experience.