DAIRY ST R
World Dairy Expo Special Edition
September S b 11 11, 2021
What’s Inside... • Ten Finns Creamery will showcase how it sells A2 milk .................................................... Page 3 • World Dairy Expo honors Milk Source LLC partners ............................................................ Page 12 • Hansen finds way to diversify dairy ........... Page 17 • National Dairy Shrine’s new look to be revealed at WDE ........................................... Page 28 • Gietzel has built extensive memorabilia collection ...................................................... Page 30 SECOND SECTION • Newalta Dairy will share driving force behind growing operation ............................ Page 1 • Hildebrand Farms Dairy to share marketing strategies of on-farm creamery ................. Page 16
Expo is back New attractions will enhance event after year off By Sarah Colburn Contributing Writer
The 54th World Dairy Expo is ready to welcome tens of thousands of people back from around the globe for an in-person event in Madison, Wisconsin. Expo is the world’s largest dairy-centric trade show and is filled with dairy and forage seminars hosted by industry leaders and farmers doing hands-on work. “We’re thrilled for people to be back in Madison,” said Katie Schmitt, World Dairy Expo communications manager. “We’re putting together an incredible event. There’s a lot of excitement to being back together again.” After a cancellation of the 2020 show due to COVID-19 restrictions, Schmitt said this year’s show is better than ever. Expo’s leadership team used its time during the past year as an opportunity to focus in on the strategic plan that guides the organization. Instead of handling the day-to-day aspects of show preparation, the team was able to plan for the long-term health and future of Expo. “It really gave us the chance to look at the
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A Knowledge Nook session is underway during the 2019 World Dairy Expo in Madison, Wisconsin. New products will once again be on display in the Knowledge Nook, along with headlining Expo’s new feature, the World Dairy Expo Tech Spotlight. show and see where we had opportunities to make it a holistic event,” she said. “We’ve added great new pieces for people to explore and learn at.” Sunset Celebration On Friday, Oct. 1, there will be a free, live performance featuring Dillon Carmichael and Meghan Patrick in The Tanbark. Attendees can reserve tickets at worlddairyexpo.com.
“The Sunset Celebration is a chance for people to celebrate the reunion that is Expo,” Schmitt said. “It’s a chance for us to thank our attendees and exhibitors and stakeholders.” Career Connections This year will feature dedicated time to Turn to EXPO | Page 2