Westside, country-fried
PSU graduate invents chemical for Intel
The eats are mmm, mmm good at Hillbilly Bento ARTS & CULTURE: 4
Nabil Mistkawi’s creation saves time, money and the environment NEWS: 3
Advice for advising Less is more OPINION: 6
Portland State University
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www.dailyvanguard.com
ESTABLISHED 1946
Wednesday, August 11, 2010
VOL. 65 NO. 7
PSU to double advising staff University will hire 14 new advisers to enhance student success, increase retention BY Corie Charnley VANGUARD STAFF
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s part of an institution-wide advising initiative, Portland State will invest $1 million to hire 14 new advisers this fall with the intention of enhancing student success and retention through academic support and advising. According to Dan Fortmiller, associate vice provost for academic and career services, the Student Advising Action Council has been looking into how to improve advising services at PSU for several years. Currently, PSU’s faculty advises students, forcing professors and instructors to perform dual roles on campus. However, research conducted by Cathleen Smith, professor emeritus of developmental psychology and co-chair of the advising council, and Janine Allen, a professor of educational research and policy, spurred the university to take action. In order to improve academic advising at PSU, Smith and Allen conducted research to examine how satisfied students are with their advising experience, and to examine the effectiveness of various models of academic advising, including its impact on retention. According to Smith, three groups of students were surveyed: students within academic departments or programs that used professional advisers, students within departments or pro-
grams where only a few faculty members do the advising and students in programs in which nearly all faculty members do the advising. The first survey was sent out to PSU students in 2003, which was followed by additional advising surveys in 2005 and 2006. The latest student survey was completed in May of 2010. These studies revealed that students were more satisfied when they had access to professional advisers, whose only responsibility on campus is to provide professional advising. In addition, students who had access to professional advisers felt more confident in their decision to attend PSU. “If you’re a professional adviser, your job is to advise,” Smith said. “If you’re a faculty member, ‘adviser’ is only one of the several hats you wear, even if you are the designated adviser in that unit.” Because professional advisers do not have multiple roles on campus, students feel that they are more accessible, are better equipped for their advising role and are more helpful when it comes to campus policies and resources. “We have the good fortune to have administrators at this institution who pay attention to data, and Janine and I are humbled and gratified if our research had any part to play in the decision to put more resources into academic advising,” Smith said. “It is a decision that we believe has the best interests of students at heart.” According to Fortmiller, the university has already received several applications. Potential
MICHAEL PASCUAL/VANGUARD STAFF
ADAM WICKHAM/VANGUARD STAFF
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Advising support: By hiring professional advisers, PSU hopes to improve student performance.
Portland State student a successful business owner Ready Set Go Kits for emergency preparedness selected for a yearlong marketing lab BY Tamara K. Kennedy VANGUARD STAFF
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MICHAEL PASCUAL/VANGUARD STAFF
One year in business: Sandoz is one of the few in Oregon to sell emergency preparedness kits.
successful online business owned by Amy Sandoz, a Portland State student, was selected as the winner to participate in a yearlong marketing lab sponsored by Deluxe Corporation through Project Rev. Her business, Ready Set Go Kits, is an online retail store that provides disaster kits to schools, universities and families. “I’m one of nine winners out of over 400 applications nationwide,” Sandoz said. Sandoz is excited about the opportunity offered by the marketing lab to learn how to reduce the amount of time and money spent on marketing to make it effective for her business. However, she has been doing well building her business on her own. According to Sandoz, year-to-date figures show that the business’ revenue has more than tripled since 2009, when she started the business. Sandoz said she owes her business success to her focus on making emergency preparedness easy. Sandoz came up with the idea for her business after working as a long time volunteer for the American Red Cross. As a volunteer, she spoke to community groups about how to build disaster kits. However, when Sandoz tried to purchase a disaster kit, she found it difficult and expensive.
Later, when brainstorming business ideas, she remembered her experience. Ready Set Go Kits works hard to create a system that alleviates the barriers of excessive time and expense when purchasing emergency preparedness kits, she said. Sandoz decided on the business’ name because she believes it is easy to remember. “There were some pretty terrible names I came up with before thinking of Ready Set Go Kits,” she said. Sandoz built her business’ website with help from many people— including a friend who designed her logo—and a tech support team at CoreCommerce, her e-commerce platform, Sandoz said. Sandoz feels it is an advantage to be one of the few resellers of emergency preparedness kits in Oregon. Sandoz makes it easy to replenish and update the kits by sending reminders to replace expired products as well as offering products with the longest shelf life to schools and universities that are required to have emergency plans and emergency supplies. Sandoz works from about 20 to 30 hours per week on her business, depending on whether she is working on a new blog post, marketing ideas or working on her latest project, which is two new websites that are dedicated to providing emergency preparedness information interactively. Her blogs cover a variety of topics, from how to prepare for winter weather to what to do in an earthquake. According to her website, she hopes to see Ready Set Go Kits’ blog reach 10,000 viewers a month. Research, as well as blogging and other social media such as Facebook and Twitter, are important to her business because it helps her ■ SANDOZ CONTINUED ON PAGE 2