The Daily Princetonian
Thursday February 27, 2014
page s1
smells like
ENTREPRENEURIAL spirit
WICK
JENNIFER SHYUE
A
fter an evening of dancing under the Class of 1983 tent during Reunions last June, Liz Lian ’15 realized that the 90-degree weather had caused her to sweat through her dress. Frustrated, she went to visit her friend Sanibel Chai, a Princeton resident and junior at the University of Pennsylvania. “I just went over to hang out and for the air conditioning, really,” Lian said during a recent interview. “And I told her about it, and she was like, ‘Don’t you just wish that we could have dresses made out of Dri-FIT or activewear fabric?’ And I was like, ‘Yeah, that’d be awesome.’ ” By the next morning, Lian and Chai were owners of a registered limited liability company that would soon become WICK. The goal, Lian explained, was to create party dresses that were stylish, comfortable and practical. Most of the dresses, skirts and tops Lian and Chai have in the pipeline boast functional elements such as zippered pockets big enough to hold a phone, ID and credit card, attached shorts that provide coverage and banish the dreaded “visible panty line,” or a built-in bra that eliminates the need to wear a separate undergarment with pieces that feature low-cut backs. “Comfort is such a huge factor in confidence and happiness,” Lian said. “I feel like that’s something intangible that we’re trying to make happen with our clothes. It’s not so much how you look, it’s how you feel, and that’ll affect also how you look.” Staying true to the brand’s name and original inspiration, WICK pieces are made of a moisture-wicking knit-blend fabric. The company’s cofounders tested a number of different fabrics, Lian said, and eventually settled on one that was comfortable
Staff Writer
and performed well during a test run at the gym. For now, all WICK pieces are black because the color is universally flattering and conceals sweat stains well. However, Lian and Chai have not rejected the idea of eventually expanding into other colors. Neither Lian nor Chai had formal training in fashion design or business, but they learned by working and outsourced what they were unable to do themselves. A freelance designer created sketches based on Lian and Chai’s original vision, and the subsequent process included feedback and revisions. After the designs were finalized, the freelance designer created a more technical drawing called a techpack, which a patternmaker in the New York City Garment District used to create a sample that Lian and Chai tried on and helped adjust. There are currently six WICK pieces at various stages of production. The first-round shipment of fabric is being made in China, and, after that fabric has arrived, production will start on the first line of products. WICK will debut with a top, a skirt and a dress. “In a month or two, if all goes well, we’ll be on the market,” Lian said. Lian attributes much of WICK’s success thus far to the support of family and friends, who have provided funding, legal advice, modeling skills, makeup artistry, photography and encouragement. Like some of the other student entrepreneurs Street spoke to, Lian said that one of the biggest challenges she has had to contend with is balancing the demands of WICK with her schoolwork and activities. “But I wouldn’t have it any other way,” she added, “because I’ve been having so much fun and learning so much stuff. I love doing this.”
COURTESY OF INJEE UNSHIN
Sanibel Chai (left) and Liz Lian ‘15 (right) photographed in WICK’s new dresses.
HARRISON BLACKMAN
FireStop
Staff Writer
F
or a half century, Smokey the Bear has told Americans that “only YOU can prevent forest fires,” but an implicit question remains — how would you prevent fires? For computer science concentrator Charlie Jacobson ’16, the answer seemed simple — take firefighting to the 21st century with a mobile app. Last summer, Jacobson and Eddie Zhou ’16 founded FireStop, a cloud-based platform that seeks to help firefighters integrate stored fire inspection data with real-time information so firefighters can take their information with them to the field. By combining static data, such as hydrant locations, maps and Google Street View images with notification systems and incoming data streams, FireStop offers a oneof-a-kind tool for firefighters, according to Jacobson. “We aim to be a one-stop solution for firefighters,” Jacobson said. Jacobson has been a volunteer firefighter since the age of 16, an ex-
perience which made him see a need for better ways in which firefighters can organize and make use of their information. “We’re operating in an industry [that] is not as fast moving and not as tech-savvy,” Jacobson said. “We’re very excited to change the way the industry operates.” Traditionally, fire departments buy into multi-year contracts with software corporations, Jacobson explained. Bringing a start-up mentality to the fold can help make the software more accessible, especially when contracts are substituted for free trials and subscription plans. The pair presented FireStop at last year’s Princeton Pitch event, an annual elevator pitch competition organized by the Princeton Entrepreneurship Club. Though FireStop didn’t win the competition and receive a financial award, it was supported by the Keller Center’s eLab Start-up Accelerator Program last summer, according to a Princeton University article. Since then, FireStop has been in
private beta testing and has been piloted in several New Jersey fire departments. The company aims to launch its software publicly in two to three weeks, according to Jacobson. Needless to say, starting a company is no easy task, especially during the school year. “Internally, there’s only four of us,” Jacobson said, referring to the organization’s small size. “We drink a lot of caffeine … [we want] to keep the momentum going.” The app’s website outlines some of its more technical features, such as its CAD integration, and the target goal of the app: to save firefighters 90 seconds in their initial response to a fire. “Our firefighters put their lives on the line and work tirelessly each day to protect the communities they serve,” the website reads. “They shouldn’t have to spend countless hours making technology fit their needs; they deserve cutting-edge technology that works for them.”