Feb. 11, 2015

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WEDNESDAY

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N • New digs

dailyorange.com

P • Girl power

A new building is being constructed at University Avenue and Harrison Street that will consist of studio apartments for students, faculty and staff.

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“The Vagina Monologues,” a series of plays that highlight female experience and empowerment, will take place Feb. 12-14.

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S • Orange is the new...

Ten years ago, Syracuse University changed the name of athletic teams from the Orangemen and Orangewomen to simply the Orange to tranform SU’s image.

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DPS earns group’s approval Assessment team recommends DPS for accreditation

By Justin Mattingly asst. news editor

DON VENTRO shops at the Nojaim Brothers Supermarket in the Near Westside neighborhood. The Nojaim Brothers Supermarket is one of many community organizations that has teamed up to encourage healthier lifestyles among residents in the area. logan reidsma asst. photo editor

granting

It helps us solidify that we’re doing things to a standard that is recommended by this governing body.

health

Organizations earn grant money, collaborate to improve health on city's Near Westside

By Jake Cappuccino asst. copy editor

T

hough the Near Westside is a vibrant part of Syracuse, by many statistics, it is a community in need.

Not only do some residents of the Near Westside lack access to groceries and healthy foods, in some cases within half of a mile from their home,

but those same residents are also considered low income.

Community leaders are hoping to eliminate some of the health problems that have long plagued the neighborhood. They recently received help in the form of a $250,000 grant to Syracuse University to promote and improve health in Syracuse’s Near Westside. The New York State Health Foundation awarded the two-year

A team from the International Association of Campus Law Enforcement Administrators has filed a recommendation in support of the Syracuse University Department of Public Safety’s bid for accreditation.

A team of assessors for the IACLEA came to campus two weeks ago to assess DPS’s policies, procedures, management, operations and support services and returned to its headquarters where it then filed the recommendation. DPS should receive official word from IACLEA regarding its accreditation status by the end of the spring semester.

“Saying that we’re accredited

Hannah Warren dps public information officer

PAUL NOJAIM, owner of Nojaim Brothers Supermarket, has worked to promote healthy shopping. logan reidsma asst. photo editor

grant to SU’s Lerner Center for Public Health Promotion.

NYSHealth, a private foundation, invited nine communities to apply to its Healthy Neighborhoods Fund initiative. The Lerner Center was one of six organizations that received the grants on behalf of communities with public health problems.

The Lerner Center will partner and collaborate with local organizations,

like Nojaim Brothers Supermarket, St. Joseph’s Hospital Health Center, the Near Westside Initiative and others, to try to make health changes that the Near Westside needs.

According to the United States Department of Agriculture’s Food Access Research Atlas, large portions of the Near Westside are moderate food deserts.

see health page 8

when it comes to recruiting and also when it comes to examining what we do in comparison with other universities, it helps us solidify that we’re doing things to a standard that is recommended by this governing body,” said DPS Public Information Officer Hannah Warren.

Warren said DPS had to put together proof that it was following the established standards. She said there was “a lot of paper and a lot of leg work to prove that we were up to this bar.”

The accreditation will allow DPS see dps page 8

2 february 11, 2015

dailyorange.com

t o day ’ s w e at h e r

WORK wednesday | frederick morse

Educator teaches youth abuse prevention

By Michaela Quigley staff writer

Frederick Morse Jr. spends his time as an educator, teaching students about topics that are normally hushed by society.

Morse, who works at Vera House, teaches students about themes such as alcohol and consent, heteronormativity and homophobia, sexual harassment, gender stereotypes and varying forms of abuse — key concepts of the Mentors in Violence Prevention Program.

Morse mentors and teaches classes for the program at Liverpool High School, Manlius Pebble Hill School and Christian Brothers Academy.

“I enjoy being able to leave my desk and educate kids about something that they never opened their minds to before,” Morse said. “We do talk about topics that people don’t normally talk about, or they don’t realize that what they are doing or how they are acting could be controlled by what our society puts on them.”

The Mentors in Violence Prevention Program teaches students to be

empowered bystanders. Morse said people may be afraid to draw attention to a situation or may not feel that it’s their responsibility, but teaches that people should take that responsibility.

“Don’t get yourself in the middle of it and in harm’s way, but you can call someone, call the cops or tell someone,” he said. “There’s always something to keep people safe.”

Morse said he hopes his work at the Vera House will help him launch his own shelter for LGBT youth and create a safe space for them because they can have difficulties finding shelter. He wants to serve young people who have run away, are homeless or have been affected by domestic violence.

While Vera House does cater to this group, Morse said there is the chance that the shelter is full and an individual may not get the care that is needed. “(LGBT youth are) one of those things that is discussed but goes away quickly. I like being able to make it part of my everyday life and educate as many people as I can with it,” Morse said. maquigle@syr.edu

a.m.

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INSIDE N • Talking it out

Whitman Dean Kenneth Kavajecz is continuing to host open forums for Whitman students.

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P • Spring breakers

The Office of Engagement Programs creates a Spring Break program that will let students volunteer locally.

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FREDERICK MORSE JR. works in the Mentors in Violence Prevention Program at the Vera House. He hopes to one day open his own shelter for LGBT youth. erin carter staff photographer

The Daily Orange is published weekdays during the Syracuse University academic year by The Daily Orange Corp., 744 Ostrom Ave., Syracuse, NY 13210. All contents Copyright 2015 by The Daily Orange Corp. and may not be reprinted without the expressed written permission of the editor in chief. The Daily Orange is distributed on and around campus with the first two copies complimentary. Each additional copy costs $1.

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N

Business as usual Marshall Street business owners discuss their expectations for sales before the Duke game, and through the basketball season.

See Thursday’s paper

NEWS

Dance, dance

@TechGarden_Tony Companies we work with are “residents” not “tenants”. @ thetechgarden is not a landlord.

We are community of hustling go getters. #StartUNY

The creators of OttoTHON have been recruiting participants and raising money for SU’s first dance marathon.

See Thursday’s paper

dailyorange.com @dailyorange february 11, 2015 • PAG E 3

national news Here is a round-up of news happening around the nation this week: POLITICS SLOW AND STEADY Only 23 of Alabama’s 67 counties began granting marriage licenses to same-sex couples on Monday after a federal judge overturned the state’s gay marriage ban. source: cnn.com

WORLD

BACK UP The International Energy Agency announced Monday that oil prices would stop plummeting, but remain around $55 a barrel for several years. source: marketwatch

$

ENTERTAINMENT

NOT BAD AT ALL “Better Call Saul,” a Breaking Bad spin-off, received the highest cable series premiere rating ever among viewers under-50 years old for its debut on Sunday. source: vulture

Director’s cut JOHN FIEGE, a film director, cinematographer and photographer, answers questions in Grant Auditorium Tuesday night. There was a screening of Fiege’s documentary, “Above All Else,” which looks at activists on the front line of the fight against the Keystone XL Pipeline. The screening and question-and-answer session were part of Divest Week and sponsored by Students of Sustainability at SU. logan reidsma asst. photo editor

I CAN HEAR YOUR HALO Beyoncé has now won the second most Grammys of any female performer after winning three Grammy Awards on Sunday, bringing her lifetime total to 20 Grammys. source: usa today

Apartments to open near campus in August

By Elissa Candiotti staff writer

Construction is underway on Skyler Commons, a new 100-unit apartment building for students, faculty and staff located at the corner of Harrison Street and University Avenue.

Under hotelier Norm Swanson’s planning, Skyler Commons will replace what is now a parking lot with a surplus of one-bedroom units. The

four-story building is scheduled to open on Aug. 15, just before the start of the 2015–16 school year, said Darya Rotblat, director of tenant operations at Skyler Commons.

Skyler Commons will be dressed in cement panels that will resemble New York City flats with attractive high ceilings and tall windows. Each studio, single-occupancy apartment will be fully furnished with a queensized bed, television, love seat, desk

chair, fully-equipped kitchen and Wi-Fi Internet service. The units feature ample storage space with custom cabinetry that maximizes the

100

NUMBER OF UNITS IN THE PLANNED APARTMENT BUILDING

400-square-foot space, Rotblat said.

“With more off-campus housing available to students, they will have the opportunity to shop around and be

more educated consumers when choosing where to live,” Rotblat said.

The property will also host 55 parking spaces, 30 of which will be in a basement garage for the students, Rotblat said.

“From a student perspective, I think it’s a great idea to add the new complex because it gives students the chance to live outside of the dorms yet still near campus,” said Emily Magnifico, a see apartments page 6

whitman

Dean continues to hold town hall-style meetings

By Rachel Sandler staff writer

The Martin J. Whitman School of Management will continue to host town hall-style meetings where students get to directly interact with Dean Ken Kavajecz.

Three meetings will be held this semester, each in the Milton Room in Whitman. The meetings will be held

from 6–7 p.m. on Feb. 18 for seniors, March 3 for sophomores and juniors and March 4 for freshmen, said Lindsay Rapp, assistant dean of undergraduate programs at Whitman.

“We would consider adding more if necessary,” Rapp said. “We believe three town halls is sufficient.”

The town hall meetings were first held last spring as a part of a pilot program to give Kavajecz, who took over

as dean in the fall of 2013, a way to communicate with undergraduate students and to promote transparency, dialogue and engagement.

“Town hall meetings are a good way to keep communication open with the students and learn what’s on their minds,” Kavajecz said.

Despite low turnout last spring, Kavajecz plans to continue these meetings every spring semester. Rapp attrib-

utes the low attendance to the newness of the program, which she says is common in pilot programs. Nonetheless, Rapp said Kavajecz always planned on offering the meetings each year during the spring semester, regardless of the number of attendees.

Kavajecz said that the most frequent topic that students wanted to discuss was future employment options. In

see whitman page 6

U.S.

FACING TRIAL An NYPD officer was indicted on Tuesday in the fatal shooting of a man in a Brooklyn public housing complex stairwell in November 2014. source: the new your times

LETTING GO Jon Stewart has announced that he is stepping down as host of “The Daily Show.” There is no word yet on when he is leaving. source: a.v. club

THE REPLACEMENTS NBC has suspended news anchor Brian Williams for six months without pay. Lester Holt will substitute for Williams while he is out. source: the washington post

HEALTH

BREAKING OUT A measles outbreak spread to three more states and Washington D.C. last week as the total number of cases rose to 121, according to a report from the Centers of Disease Control and Prevention. source: the washington post

4 february 11, 2015

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technology

Net neutrality halts ISP ingenuity

T

he issue of net neutrality is not as black and white as it appears. With all of the recent pro-net neutrality campaigns and even a positive backing from President Barack Obama, it may seem as if there is no downside to the matter at all.

And while most people, including myself, are in favor of the Federal Communications Commission’s recent net neutrality proposal, it is important to understand the ramifications that a government regulated Internet might bring.

Internet service providers such as Comcast and Verizon argue that net neutrality could harm the innovation of faster networks in the future. If ISPs aren’t allowed to charge more for providing priority access to higher speeds, they won’t have incentive to invest in infrastructure that creates a faster Internet for them to sell. Some people might feel that the current Internet is plenty fast already, but the United States currently ranks 26th in the world in terms of average upload and download speeds, according to Ookla Speedtest.

While ISPs are usually painted as the bad guys, they deserve credit for their innovations attempting to bring faster speeds to the U.S. Comcast has upped its speed from 3 Mbps in 2003 to between 25–50 Mbps today according to a Jan. 28 Vox.com article.

Google Fiber, boasts an Internet service that is 10–50 times faster than typical broadband.

Google announced last week that it will expand Google Fiber to Atlanta, Nashville, Tennessee, Charlotte, North Carolina and Raleigh-Durham, North Carolina metropolitan areas.

Experimenting and implementing these

AARICK KNIGHTON

AN URBAN LOOK AT TECHNOLOGY new methods of streaming data is extremely expensive. If net neutrality is enforced, ISP’s may choose not to the devote millions of dollars for network improvements fearing a lack of return on investments and additional government regulations that might restrict ISP’s pricing models.

This conversation isn’t so much about the speed of the Internet as it is the principle of sacrificing innovation. Net neutrality protects fairness for Internet startups but it also hurts the creativity of ISPs looking to have the fastest network speeds for the lowest prices on the market.

It is ironic that the FCC’s plan to protect the free and open Internet is to implement government regulations. The passing of the proposal could also lead to bitterness from ISPs and cause a rift in the ISP/consumer relationship. These few companies that practically control the data highway are probably not the ones you want to make angry.

I do believe the net neutrality proposal should and will get approved, however, people need to be aware that there are two sides to this discussion.

Net neutrality does not mean happily ever after. This story is just beginning.

Aarick Knighton is a junior information management and technology major. His column appears weekly. He can be reached at adknight@syr.edu and followed on Twitter @aarickurban.

O

Are you fur real?

Environment columnist Azor Cole expresses disappointment in a local business’s decision to sell fur after it promised it wouldn’t.

See Thursday’s paper

OPINION

Plan of attack Conservative columnist Vanessa Salman calls for the U.S. to make an immediate plan to confront the Islamic State group.

See dailyorange.com

dailyorange.com @dailyorange february 11, 2015 • PAG E 5

editorial board

Syracuse needs help to fix water mains On Tuesday Sen. Charles Schumer (D-N.Y.) suggested to Mayor Stephanie Miner that the federal government would likely be able to help Syracuse replace its water mains.

Federal government aid is necessary in this situation; the city needs help to pay for the extensive repairs and expecting Syracuse to foot the bill on its own is impractical.

Syracuse has more than 550 miles of water pipes; some of those are more than 100 years old. In 2014, there were 391 water main breaks. In the first six weeks of 2015 there have already been 45 water main breaks. The estimated cost to replace the water pipes is estimated at $726 million.

The mayor has been asking for state aid for more than a year, but the state’s final position was made

clear when Gov. Andrew Cuomo met with the Post Standard last week and made the irresponsible comment that Syracuse and other upstate cities should “do better.”

Cuomo suggested that Syracuse should, “Show us how you become economically stronger and create jobs. Then you fix your own pipes,” according to the Post Standard.

Miner argued that without proper infrastructure economic development is not possible. And The Daily Orange Editorial Board agrees. The city’s infrastructure is crumbling and expecting a city that is struggling to fix such an extensive program without any assistance is absurd.

That is not to absolve Syracuse of its fault. At the moment the city has a “fix it when it breaks” approach

scribble

rather than a preventative one. And because water main breaks are most common in the winter months, the repairs are made only more difficult by cold weather and snow accumulation. The city should have a plan in place to repair the aging pipes before they bust.

Syracuse should start to make some of these improvements now to make it clear to the federal government that it deserves the hundreds of millions of dollars in aid. Schumer said that it’s likely Congress will approve legislation to provide federal grants to improve infrastructure across the country, but that it won’t get started on until May. In the meantime, Syracuse can begin to invest in overhauling the water mains because the problem won’t fix itself.

student life

White Cultural Club represents beliefs that have no place at SU

I

f Syracuse University being named the No. 1 Party School was seen as an embarrassment, imagine being the school with a White Cultural Club.

The news of the proposed club first spread around campus when Jerk Magazine published the article, “Some People Are Trying to Start a White Cultural Club at SU — we wish we were kidding.”

Jerk posted a scanned flier, like those seen in academic buildings, which reads that the group’s mission is to “address the negative connotations that are ingrained into the modern day white person’s identity” as “white people can be associated with a variety of negative connotations including but not limited to: oppressive, patriarchal, bigoted, racist, ignorant and privileged.”

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ALEXA DIAZ LA VIE EN ORANGE

ated with SU, it posted on the White Cultural Club Facebook page on Jan. 28 that they are seeking university recognition, but will currently operate as an independent organization.

Whether or not this is a grossly genuine effort or a sick joke, the attempted formation of a White Cultural Club fosters hate and ignorance at an academic institution that prides itself on diversity of all forms and identities. SU should be an environment in which students of color, who have had to overcome oppression to earn an education, can become successful without interference from “oppressive, patriarchal, bigoted, racist, ignoAsst. News Editor Justin Mattingly Asst. News Editor Sara Swann Asst. News Editor Lydia Wilson Asst. Feature Editor Jacob Gedetsis Asst. Feature Editor Kait Hobson Asst. Sports Editor Sam Blum Asst. Sports Editor Matt Schneidman Asst. Photo Editor Isabella Barrionuevo Asst. Photo Editor Logan Reidsma Design Editor Sydney Golden Design Editor Matthew Hankin Design Editor Chloe Meister Design Editor Momin Rafi Design Editor Max Redinger Design Editor Katherine Sotelo Asst. Copy Editor Jake Cappuccino Asst. Copy Editor Alex Erdekian Asst. Copy Editor Connor Grossman Asst. Copy Editor Danny Mantooth Asst. Copy Editor Paul Schwedelson Asst. Copy Editor Georgie Silvarole

rant and privileged” groups.

While the club may have been a space for students to celebrate the cultural aspects of European history, permitting a name change, that hope died when the club posted an image reading, “Diversity = White Genocide” on Jan. 31 to their Facebook page.

In light of the group’s clear intent, let us explore the malicious history of white separatism.

First things first: where does white culture come from? Is it from the mass genocides of indigenous peoples, the destruction of their cultures and the rape and dehumanization of women? Or perhaps, it is from the vicious ideals of colonization and conquest that have culminated in institutionalized oppression and ingrained racism in the United States.

People who do not see why the White Cultural Club and organizations like it are a problem, consider this: for people of color to come together to form exclusive organizations is to say, “Look at what we have accomplished in combatting the historical and modern oppressions placed upon us by white people. We have been told that we are wrong, but we overcame, and we are proud.”

Likewise, white people coming together to form exclusive organizations says, “Look at what we have accomplished in creating, perpetrating and maintaining the social constructs that portray white people as superior and people of color as inferior — we are proud.”

Rather than wield their inherent power with racist and hateful intentions, members of the proposed White Cultural Club should take a

moment to recognize their privilege as white Americans with the loudest voice in social and political spheres.

White privilege is seeing yourself positively represented in the media on every channel, every magazine cover and every advertisement.

White privilege is being a white immigrant and not being told you are stealing jobs and ruining the country. White privilege is not having to start a national campaign to prove your life matters.

Dear members of the White Cultural Club, I challenge you to use your privilege to echo the voices of students of color, not to drown them out.

Alexa Diaz is a freshman magazine journalism major. Her column appears weekly. She can be reached at adiaz02@syr.edu and followed on Twitter @AlexaLucina.

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6 february 11, 2015

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from page 3

whitman previous semesters, students voiced concerns with smoking outside of Whitman and the organization of the Whitman capstone program.

However, Elizabeth Acosta, a sophomore information management and technology and finance major, said that she’s heard of people wanting to talk about things, including financial issues and

from page 3

apartments freshman anthropology and magazine dual major.

“The location is safe, which is important for students who want a secure place to live and more independence at college.”

Skyler Commons will be under the ownership of Woodbine Group, owner and operator of Copper Beech Commons, another student apartment complex near Syracuse University’s campus. The new building reportedly cost about $5.7 million to build, according to a Syracuse.com article.

Tenants at Skyler Commons will be able to utilize all amenities at Copper Beech Commons, as well as the shuttle bus to campus, Target and Wegmans, Rotblat said.

The apartment building is open to students, faculty and staff at Syracuse University, the State University of New York College of Environmental Science and Forestry, and the State University of New York Upstate Medical University, Rotblat said.

The apartments will rent for $1,350 per month, on 11-and-a-half-month leases including all utilities, cable television and Wi-Fi Internet service.

As construction has begun, applications are now

the social environment at Whitman. Other Whitman students said they hadn’t heard about the town hall-style meetings.

The Whitman community, Rapp hopes, will be served by direct contact with the dean.

“The success of our school is dependent upon the continued partnership of the people within our community,” Rapp said. “Students are key partners and their input is highly valued.” rsandler@syr.edu

available for leases effective Aug. 1, Rotblat said.

“It’s nice that everything is included in the price especially for young students who are managing their budget,” Magnifico said.

Skyler Commons will be the only all-inclusive luxury complex comprised solely of studio apartments on campus hill, Rotblat said.

“I am very excited to see what I will learn from this project,” Rotblat said. “I’m happy that we’re able to build a property that will give students the ability to live alone in a clean, safe and all-inclusive environment.”

Swanson, the hotelier planning the apartments, has a successful history of organizing the construction of prominent buildings in Syracuse. In 2011, Swanson opened the Hotel Skyler in a vintage 1921 building that was then Temple Adath Yeshurun, and later home of Salt City Theatre. Today, it is still the only Syracuse hotel that meets the platinum standards of the United States Green Building Council’s Leadership in Energy and Environmental Design, according to a Syracuse.com article.

Swanson is also the owner of Genesee Grande and Parkview hotels on East Genesee Street, both in close proximity to Hotel Skyler, according to a Syracuse.com article. emcandio@syr.edu

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•

PAG E 7

Growing the

garden

illustration by tony chao art director

2nd Tech Garden opens in downtown Syracuse, promotes creativity, innovation

By Brigid Kennedy staff writer

T

ech Garden II, an 18,000 square-foot expansion of the Tech Garden, has officially opened in downtown Syracuse.

An affiliate of the CenterState Corporation for Economic Opportunity, a 12-county economic leadership and development system based in Syracuse, the Tech Garden is a technology business incubator that provides researchers, inventors and aspiring entrepreneurs with the tools they need to start a business.

“Entrepreneurship is not for the faint of heart. There are a lot of personal and financial struggles that can make or break a business,” said Tony Kershaw, an innovation specialist at the Tech Garden. “The Tech Garden provides a safe place for entrepreneurs and leaders to sort

of fail safely in a controlled environment.”

The new $200,000 expansion opened Feb. 2 and came to be as a result of demand for innovation programing in the area, according to a Feb. 2 Central New York Business Journal article. The original 48,000-square-foot Tech Garden facilities are located at 235 Harrison Street, and currently host around 30–40 different companies, from Brand Yourself to Full Circle Feed to Chronicle Me, Inc. Kershaw said the opening of Tech Garden II shows the growth of the start-up ecosystem in Syracuse and said the resources the Tech Garden brings make it possible for companies to grow.

For example, Dave Bulger, the Tech Garden’s marketing executive in residence, is the CEO of “Tuzag,” an advanced advertising technology and methodology company that gener-

ates individually tailored ads for consumers.

Both Bulger and his company have benefited from the Tech Garden and its services, which is a main reason Bulger has kept tuzag headquartered in Syracuse.

“The Tech Garden is the jewel in central New York’s economic development crown,” Bulger said in an email. “The Tech Garden’s dedication to earliest-stage investments is a major reason I kept tuzag in Syracuse instead of heading toward locations with more mature investment communities.”

The Tech Garden also works with Syracuse University students to create and develop start-up companies. Through Student Sandbox, a start-up incubator facilitated by the Tech Garden, student entrepreneurs are given the coaching, mentoring, programming and space they need to grow their business ideas.

“The program allows students to pursue their passions while they pursue their degrees,” said John Liddy, the director of Student Sandbox. “They get a chance to try it out and put their education to work.”

Student Sandbox started in 2009 as a byproduct of a technology innovation class.

When the class was over, the aspiring student entrepreneurs enrolled didn’t have a viable next option or outlet for their ideas. The Student Sandbox accelerator program was created as a result and has since served 120 student teams.

Liddy said the program has a three-part structure: strategy, product market fit and finance. During the strategy stage, students develop the “nuts and bolts” of the business.

In the product market fit stage, they make sure they are targeting the right market with the right product. Finally, in the finance stage, students organize supply chains and analyze what is needed for investment.

“We’ve seen SU students in particular take advantage of these opportunities and really grow as entrepreneurs over the three to four years that they’re here,” Kershaw said. “We take it as a pleasure to take these students and embrace them.” brkenned@syr.edu

8 february 11, 2015

from page 1

health In addition, many residents can’t afford to buy healthy foods, even if they did live close enough to a supermarket. Both low-income and low-access factors qualify parts of the Near Westside as food deserts. And, more than half of the Near Westside population, 58.7 percent, lives below the poverty line, according to city-data.com.

A number of local organizations have identified the Near Westside as a problem area, especially due to an increase in cases of diabetes and childhood obesity in recent years.

These local organizations — the Lerner Center, Nojaim’s and others — have started to work together to come up with solutions that fit the community’s needs. NYSHealth awarded the $250,000 to this collection of organizations because of their track record of collaboration and innovation, said Lourdes Rodriguez, a program officer at NYSHealth.

“We were looking for organizations to find areas where they overlap to enhance health for everyone and situations where they can enhance their own organizations to advance the health of everyone in that neighborhood,” she said. “We saw that happening in Syracuse and we wanted to help advance that.”

Rodriguez specifically noted that the partnership between Nojaim Brothers Supermarket

from page 1

dps

to say that it has measured its policies up to “what this organization calls the best.” She added that it means the support services available to

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and St. Joseph’s Hospital is exactly the type of collaboration that could have a unique effect on the community’s public health.

That possibility of real change is precisely why Paul Nojaim, the owner of Near Westside neighborhood anchor Nojaim Brothers Supermarket, wanted to collaborate in the first place. Nojaim said he realized that to create change in the public health of the Near Westside, everyone needs to not only work together but also change together.

“How do I help change the way (my customers) eat? It’s not from telling them what to do. It’s working with them and building a deeper relationship with them,” he said.

Once Nojaim has established this trust with his customers, the supermarket and another organization like St. Joseph’s Hospital can share information about the grocery habits and health of customers and patients, as long as those people agree to participate.

Nojaim can also promote health in other ways through the supermarket. That could mean offering a healthy shopping rewards program, featuring rewards like a bike or a gym membership, to encourage healthy behavior.

“I can sit here and discontinue these (unhealthy) items. Don’t sell beer, cigarettes or that juice, but then that customer will just go somewhere else,” Nojaim said. “We need to change together.”

To figure out how to best address the community’s needs and change together, 25 percent

of the grant is set aside for community opportunities, which means money for things that community members have directly identified as needs, said Maarten Jacobs, the director of the Near Westside Initiative.

The organization has been working for the last eight years to revitalize the neighborhood through art and technology, according to the initiative’s website.

To assess the community’s needs, the initiative will have community meetings to determine what residents are interested in changing. In the meantime, renovations will begin on the local Skiddy Park to turn an old tennis court into a soccer field, Jacobs said.

The NYSHealth call for proposals specifically asked for increased access to “active playgrounds and public spaces” and the “need to enlist the active participation of community

victims and witnesses of crimes are publicized and made available.

Accreditation is granted for a four-year period, and DPS must submit annual reports attesting to its compliance with the standards under which it was initially accredited, accord-

ing to an SU News release.

“Achieving accreditation provides a professional benchmark with which to measure policies and procedures,” DPS Interim Chief Jill Lentz said in the release. “It also ensures those practices are well-documented, department personnel

residents to develop opportunities for healthy and active living.”

With the Lerner Center taking the lead and building upon the NWI’s foundation, the collection of organizations has high hopes for the neighborhood, though Nojaim acknowledged that the change will not be immediate.

The grant is for two years, and the Lerner Center hopes in that time to prove that this collective can be a model for what a dynamic collaboration can do to change public health, said Rebecca Bostwick, the program director at the Lerner Center.

“Not only do we bring a different dynamic with our partners, but thinking more long term as we think about health care changes, we’re trying to figure out how to bridge that gap between primary care, population health and public health,” she said. acappucc@syr.edu | @Jake_Cappuccino

neighborhood watch:

The New York State Health Foundation awarded a $250,000 Healthy Neighborhoods Fund Grant to SU to promote and improve health in the Near Westside neighborhood.

• The grant will help pay for: — Educational material in grocery stores and programs that teach residents how to shop

for healthy foods and cook them — Improvements to Skiddy Park including a renovation of the park’s field house • Other communities that received a Healthy Neighborhoods Fund Grant: Plattsburgh, Brownsville neighborhood of Brooklyn, Niagara Falls, East Harlem, Lower East Side in New York City source: wrvo.org

receive clear guidance and qualified personnel are recruited and retained long term.”

If the department achieves official certification, it will be one of only 42 campus public safety departments in the United States to do so. jmatting@syr.edu | @jmattingly306

P we can do it Throwing shade

SASSE

The Vagina Monologues on Thursday, Friday and Saturday!

Join us for a great show and an awesome time!

PULP

Sex & Health columnist Kate Beckman discusses the way “50 Shades of Grey” potentially glorifies abusive relationships.

See dailyorange.com

Orange love Zoe and Ed Veasey graduated from SU 62 years ago. The two met on a blind date and got married the week of graduation.

See Thursday’s paper

dailyorange.com @dailyorange february 11, 2015

•

PAG E 9

Office to implement service trip Office of Engagement Programs creates alternative Spring Break

By Thomas Beckley-Forest staff writer

“The Vagina Monologues” is produced every year by the Students Advocating Sexual Safety and Empowerment. The play, which made its debut in 1996, gave women a safe space to talk about their experiences as women in today’s society.

leslie edwards video editor

Production of ‘The Vagina Monologues’ to promote female empowerment, sexuality

By Eva de Charleroy staff writer

D

uring auditions of “The Vagina Monologues” in the Hall of Languages in December, a group of men were standing outside and calling out to women involved in the auditions.

“I heard very loudly, ‘Why can’t they do the penis monologues?’” said Madeleine Slade, the show’s co-director. “I was like, ‘Every day feels like the penis monologues.’”

Slade, a junior illustration major, has acted in the show in the past and said directing has given her a new perspective on the show.

“Even though I’ve identified as a feminist for years, the show completely blew me away with how it deals with sexual empowerment and a body part that still comes with very negative associations,” she said.

Written by Eve Ensler, “The Vagina Monologues” highlights the female experience and seeks to bring awareness to the violence and oppression women face around the world. The

first show will take place Thursday at 7 p.m. in Watson Theater and will be free. The other two showings will take place at Hendricks Chapel Friday at 8 p.m. and Saturday at 2:30 p.m. and will cost $5 for students and $7 for general admission.

The proceeds of the show will go to Vera House Foundation and Planned Parenthood, organizations which help and support women.

Katie Agretelis, a freshman computer art and animation major who is participating in “The Vagina Monologues” for the first time, said the show “covers almost everything about being the owner of a vagina.” Agretelis said the reactions she’s received highlight misconceptions about the show.

“When I tell people I’m in the show, I also get the, ‘Oh, so you’re a feminist’ reaction,” Agretelis said. “One of my friends said it was a lesbian show.

And while it certainly touches on that, it touches on all the facets of being a woman.”

Agretelis said she was initially unsure of whether she should become a part of the show in the first place. But she thinks this is exactly why people need to see it, because people are

still uncomfortable discussing the concepts and themes associated with being a woman.

Agretelis added that women deny a part of themselves that is central to their identity. For her, empowerment means being comfortable within your own skin.

if you go

There will be three different performances of “The Vagina Monologues” this weekend:

Where: Watson Theater When: Thursday, 7 p.m.

How much: Free Where: Hendricks Chapel When: Friday, 8 p.m.

How much: $5 for students Where: Hendricks Chapel When: Saturday, 2:30 p.m.

How much: $5 for students “You don’t need to ignore the vagina. This is a part of your body,” she said. “You don’t need to be ashamed of it.”

The show is being produced by SU’s Students Advocating Sexual Safety and Empowerment.

Clare Keaney, the show’s co-director, who has been involved with SASSE since her first

see monologues page 10

Instead of traveling to warmer, tropical places or spending days lounging on the couch, Syracuse University students will have the opportunity to give back to the local community during Spring Break.

A new program offered by the Office of Engagement Programs will put students to work for local nonprofits. Students are able to apply for the program until Feb. 11.

“A lot of students can’t afford a big vacation,” said Syeisha Byrd, the director of the Office of Engagement Programs at SU. “For those students on campus and in the Syracuse area, this is an alternative.”

Byrd worked with George Athanas, associate director of the Office of Residence Life. Athanas helps run a similar program in Washington, D.C. She also collaborated with Carrie Abbott, director of the Office of First-Year and Transfer Programs.

Byrd’s program was largely inspired

by Athanas’ Spring Break D.C. program through the Office of Residence Life.

A lot of students can’t afford a big vacation. For those students on campus and in the Syracuse area, this is an alternative.

Syeisha Byrd director of the office of engagement programs at su

“Syeisha and I were talking about helping students understand that hunger and homelessness isn’t just in places like our nation’s capital,” Athanas said. “It’s here around Syracuse too.”

Byrd said the aim of the program is to build sustainable relationships between nonprofits and the students, to encourage future involvement. see spring

break page 10

10 february 11, 2015

dailyorange.com pulp@dailyorange.com

from page 9

spring break

RIKA INOUYE practices at the dress rehearsal for “The Vagina Monologues” last Saturday at Hendricks Chapel. The shows will start Thursday and run through Saturday. Proceeds will go to the Vera House and Planned Parenthood. leslie edwards video editor from page 9

monologues semester at SU, said the organization has produced the show for over a decade and that she is still drawn to being a part of “The Vagina Monologues” because of the themes it addresses.

“With ‘The Vagina Monologues’ being a legacy on campus, you come into SASSE being a part of carrying that legacy on,” she said.

When the play made its debut in 1996, Keaney said, saying the word vagina in public was very taboo, but now the play gives women a safe space to talk about their experiences.

Keaney also said the show is eye-opening and has the potential to teach people what it means to be feminine and what it means to

When I tell people I’m in the show, I also get the, ‘Oh, so you’re a feminist’ reaction.

Katie Agretelis freshman computer art and animation major

be a woman. It’s a topic that she believes isn’t talked about enough in society.

“It’s great to be out in the open saying these things that can be vulnerable, and yet so liberating,” Keaney said. “The play is not apologizing for what it is, which I think makes this show so great.” erdechar@syr.edu

“My job is really to connect people in the community,” Byrd said. “Folks need the help.”

Students will be spending each day working for one of the local nonprofits that the program has partnered with. Byrd said she expects a full day to be devoted to the Rescue Mission, which is both a clothing pantry and a feeding site for Syracuse’s hungry.

The other days are supposed to be split between the Boys & Girls Club, the Food Bank of Central New York, the Samaritan Center and the food-delivery charity Meals On Wheels.

Each day of work will be finished by 4 p.m., after which participants will make dinner and eat together at the Alibrandi Catholic Center on campus.

Byrd said there is plenty of work for students to do to help the local nonprofits.

While working with Meals On Wheels, students will be delivering food to many people who are unable to get it themselves. They will also work at Boys & Girls Club to help kids with homework.

“A lot of times when students think of people going hungry, they think of adults,” Byrd said. “They don’t think of kids.”

The program, which runs during the week of Spring Break 2015 from Monday, March 9 to Wednesday, March 11, with a half-day session on Thursday, March 12, is modeled closely on the Build Your First Year Experience, a pre-orientation program for first-year students that involved the same kind of immersive student work with local nonprofits.

“Build Your First Year started as a way for first-year students to make friends before everyone was busy with classes and begin community service in Syracuse,” said Ginny Yerdon, a coordinator and administrative assistant at Hendricks Chapel.

A lot of times when students think of people going hungry, they think of adults.

They don’t think of kids.

Syeisha Byrd director of the office of engagement

Build Your First Year Experience was started in 2004 by then Dean of Student Affairs Thomas Wolfe, Yerdon said, and at first the program was mainly involved with Habitat For Humanity. Later years eventually saw a shift to working with many other nonprofits at sites all over Syracuse’s blighted West Side.

One such place is the Nojaims Brothers Super Market in the Near Westside neighborhood, where students would learn about the store’s significance in serving that community.

“My favorite part of the program is seeing the impact that Syracuse University has on its neighboring areas,” said Lydia Fowler, a former participant and sophomore mechanical engineering major.

Said Fowler: “Many students stay up here on ‘the Hill’ and don’t get to see what lies around us.” tjbeckle@syr.edu

From the

runway every wednesday in p u l p

dailyorange.com @dailyorange february 11, 2015

•

PAG E 11

TOP KNOTCH

Man buns, ‘lumbersexual’ look make men look trendy, grungy Text by Eliza Weinreb staff writer Photo Illustration by Michael Isenburg staff photographer Celebrities, like Jared Leto and Bradley Cooper, have embraced the man bun.

The man bun is hard to define, being somewhere between hyper-masculine in its low-maintenance nature and feminine in its length. Add a flannel, Timberlands and khakis and the “lumbersexual” look is complete. Mysterious, sexy and grungy, the

trend has some women swooning at its sight, while others would prefer men chop off their locks.

The Daily Orange talked to four Syracuse University students about their choice to sport the man bun: Josh Tuthill, a graduate student studying film; Zak Keller, senior entrepreneurship and emerging enterprises and marketing dual major; Pat Munnia, a junior television, radio and film and applied mathematics dual major; and Forrest Vreeland, a sophomore film major. etweinre@syr.edu

zak keller

josh tuthill GRADUATE STUDENT

SENIOR

STUDYING FILM

ENTREPRENEURSHIP AND EMERGING ENTERPRISES AND MARKETING DUAL MAJOR

The Daily Orange: Why did you decide to grow out your hair?

Zak Keller: One of my close friends and I (during) freshman year had a bet to see who could grow their hair out longer. He cut his hair after about a year, and I’ve been growing mine for three. I won the bet.

The D.O.: What do you like about wearing your hair in a bun?

Z.K.: I like wearing it in a bun because it keeps it out of my face, but I also like to use it when I am active or working out. Or, when I am trying to dress up and look nice.

The D.O.: Do you ever get any comments about your hair?

Z.K.: A lot of people are curious about how long it took to grow out. Girls are either really into it or not at all.

The D.O.: Why did you decide to grow out your hair?

Josh Tuthill: I’ve had long hair since I was 14, and I just never cut it short. I’ll get a trim once in a while, but it’s easier to not bother.

My hair grows really quick, so it would be expensive to keep going.

The D.O.: What are some of the reactions

forrest vreeland

pat munnia JUNIOR TELEVISION, RADIO AND FILM AND APPLIED MATHEMATICS DUAL MAJOR

SOPHOMORE FILM MAJOR

The D.O.: What do you like and dislike about long hair?

Pat Munnia: It’s different from every other haircut that I see so often and I don’t like.

The D.O.: How often do you wear it in a bun?

P.M.: Like always.

Probably five days a week. I only wear it down after I wash it.

The D.O.: Have you

long, I became extremely superstitious about cutting it.

The D.O.: What are the reactions from women?

F.V: The only girl that has ever really said anything to me that wasn’t my grandma, my mom or my girlfriend was an anonymous person screaming at me from a window in Lawrinson saying, “I like your ponytail!”

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The D.O.: Why did you decide to grow out your hair?

Forrest Vreeland: I really just wanted to try it out. I had buzzed my hair down during my childhood years, so my expanding adventurous side apparently got the best of me by the time I had reached college...

Once I started growing my hair out to the point that it was considered

you get when you’re wearing your bun?

J.T.: People love it. I get a lot of good comments. But I mean in Utah, I got people telling me to cut my hair yelling at me “Hippie.” Other than that, the reactions are very positive.

514 Walnut

ever straightened it?

P.M.: Once in high school, but I was ridiculed for it, so I never did it again.

The D.O: Why did you grow your hair?

P.M.: I was inspired to grow my hair from watching “Lord of the Rings” for the first time last Christmas break. I saw Aragorn and said: “I want to have that.”

413 University

12 february 11, 2015

dailyorange.com sports@dailyorange.com

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women’s basketball

SU reserve Witherspoon shows flashes of potential

By Josh Hyber staff writer

From around the summer of 2009 until the spring of 2014, Mac Irvin’s Chicago-based AAU basketball team, the Fire, ended all its practices the same way: with a dunk from its 6-foot-4 center Amber Witherspoon.

When the routine began, Irvin gave Witherspoon five attempts to dunk a volleyball. If she couldn’t convert, the team ran sprints.

In a little over a year, Witherspoon dunked volleyballs with ease, and graduated to a fullsized basketball.

“By the time she was a junior in high school, it became really consistent,” Irvin said. “I started to make her dunk with two hands. The one hand got a little easy for her, so I had to make it a little tougher.”

A reserve center for No. 23 Syracuse (17-7, 7-4 Atlantic Coast), Witherspoon has played in 16 of SU’s 24 games. Though she averages just over five minutes a game, the freshman possesses a skill set that once led Orange head coach Quentin Hillsman to call her “the best natural athlete” in the entire 2014 high school class.

When Irvin first saw Witherspoon in seventh grade, he saw what everyone else saw, and what years later Hillsman would see: a lanky center with a defensive prowess and an offensive game that lagged behind. Irvin saw a clean slate, someone who didn’t have any deficiencies.

He saw the “gracefulness” of how she ran.

He thought to himself, “We can do some good things with this kid.”

Irvin, whose program produced Jabari Parker and Jahlil Okafor on the men’s side, worked with Witherspoon every other day from seventh grade to her high school graduation. They worked on “Mikan Drills,” which help post players develop rhythm, time jumps for rebounding and score in the paint.

Witherspoon immediately became a forcefrom page 16

rebranding But others embraced the move, which was brought to many of the teams before becoming official.

“I thought maybe it’ll be bad,” former SU offensive lineman Matt Tarullo told The Daily Orange at the time. “But the more I think about it, the more I’m OK with it. It’s pretty weird, but I like the Orange. Change is good.”

Former Syracuse Chancellor Kenneth “Buzz” Shaw remembers one committee proposing to him a name change from the Orangemen to the Wolfpack. Shaw, who left SU the same year that its team name was changed, said he knew of other schools that had the same name.

Sure, he thought, wolves are symbolic for being gregarious and working together, but it wasn’t original and it didn’t represent the school.

“You can mess with logos and things like that but the important thing is to stay important to what your making is,” Shaw said.

Veley said, though, that the change to the Orange was almost necessary. The lack of uni-

ful shot-blocker. Offensively, the long center lacked superior back-to-the-basket skills, so Irvin used her in pick-and-rolls with Linnae Harper — now a Kentucky guard — and took advantage of her height with over-the-top lobs.

“She had pretty good timing and a lot of blocked shots,” Irvin said. “Offensively, she never brings the ball down. She keeps it high.”

In an AAU tournament in Las Vegas before her senior year of high school, Witherspoon dunked in a game for the first time. The Fire was on a fast break, and the point guard threw an outlet pass up the right side. Out of nowhere, Witherspoon slashed down the middle, caught a pass in stride and dunked in rhythm.

“The whole gym went crazy,” Irvin said.

Witherspoon’s AAU development mimics her progression now at Syracuse. The center, who continues to work on her footwork with SU assistant Sasha Palmer, has eight points in 85 minutes and has shot just 2-of-8 from the free-throw line.

For Hillsman, Witherspoon possesses the one attribute coaches can’t coach — athleticism.

Witherspoon has had two blocks in a game three times and averages just over a rebound per game.

“When I finally got to play and I started getting more comfortable with the different types of footwork, that’s when (I felt like I could compete in college),” Witherspoon said.

And on the offensive glass, Taylor Ford said, she’s closer to 6 feet, 9 inches with her arms out.

Then there’s the dunking factor, something that has never been done by an Orange player during Hillsman’s nine-year tenure.

On Jan. 29, before Syracuse played thenNo. 8 Louisville, Witherspoon showed a glimpse into the future and dunked during the Orange’s pregame warm-up.

“You don’t see a lot of girls dunk,” Ford said. “I think if she were to do that in a game that would be fantastic. I think it would shock us and I think it would definitely shock the other team.” jmhyber@syr.edu

formity made it almost inevitable. But SU’s rebranding didn’t stop there.

In addition to changing the interlocking SU emblem to the block S logo, several of the jerseys have evolved and modernized over the years. The catchphrase for SU has since become “New York’s College Team.”

Just over a decade since the change, Syracuse’s project has succeeded in what it set out to accomplish.

Every once in a while Veley will hear someone refer to the Orangemen. He’s not naive to the fact that the Orangemen was a brand that everyone identified with. And like any brand, he said, it takes decades to fully phase out.

But when he goes to the Dome now for basketball, football and lacrosse games as the public address announcer and he sees hordes of fans donning the school’s bright orange, he knows that the change, now 10 years later, was a smart one.

“You’ll go through phases and you just want to remain consistent, and you want to keep the history and the tradition of the program in the forefront,” Veley said. “I think that’s the key.” sblum@syr.edu | @SamBlum3

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men’s lacrosse

Forkin shows potential for SU after transitioning to attack

By Matt Schneidman asst. sports editor

J.T. Forkin received a pass 5 yards behind the goal, and 15 yards to the left of it. He cradled the stick with his left hand, ran a semi-circle around the goal, leapt and rifled the ball into the top-left corner while drawing contact.

It was the redshirt freshman’s first career goal — albeit to put Syracuse up 12 against Siena in garbage time — but one that showcased what he has in his back pocket as a converted attack.

Forkin transitioned to Syracuse’s attack from midfield in the offseason after a conversation with assistant coach Kevin Donahue before fall practice began. He’s already impressed at his new position, logging two goals and an assist in No. 4 SU’s (1-0) 21-7 win over Siena on Saturday, and he continues to blossom at the position while taking note of the tendencies of starting attacks Kevin Rice, Randy Staats and Dylan Donahue.

“We have one of the top attack lines in the country,” Forkin said. “I’m just learning so much from all three of those guys and really trying to improve my game based on what they do.”

At Long Beach (New York) High School, Forkin was named the Nassau County Attackman of the Year in his senior season after scoring 57 goals. When he came to SU, he found himself

caught on the back end of a crowded midfield unit and was uncomfortable at the position, Rice said, so Forkin decided to redshirt.

He practiced primarily at midfielder in his first year, but started playing as an attack on the scout team toward the end of the season.

In the offseason, Forkin knew he had to get quicker if he wanted to play on the attack for good. He emphasized improving his change of direction on the field, and also harped on strengthening his stick skills with his right hand since he’s a natural lefty.

Forkin still plays on the scout team in his second year with the Orange, but has impressed the coaching staff beyond just the practice field.

With four minutes left in Saturday’s game and the Orange up 19-7, Forkin received a pass 5 yards to the right of the goal with Saints defender Max Bonsall coming at him hard. Forkin deftly spun away from pressure, sent Bonsall flying and calmly slotted the ball in the bottom-left corner.

“He’s not 6-foot-3, he’s probably 5-foot-9ish, so it’s hard for defenders to get their hands on his hips and get him out,” SU head coach John Desko said. “He’s got a nose for the goal and he’s playing very well.”

On Saturday, Forkin, sophomore Jeff Desko and redshirt freshman Matt Lane composed the second-line attack and got plenty of playing time in a game that was decided early.

The other two combined for a single assist, as Forkin made his case to be the next man up down the road after Rice, Staats and Donahue.

“Hopefully next time I get an opportunity I have another good showing,” Forkin said.

“Down the line it might come my time.”

Though the first three is set in stone, Desko said Forkin could very well be the next in line simply based on his ability to dodge. Rice added

that if someone on the first line gets hurt, Forkin’s chance could very well present itself.

And while Desko said Forkin would still need to learn all the different offenses to be that fourth option on the attack, the package that Forkin’s already displayed has him primed to do so.

Said Rice: “He’s going to be a guy for the future to keep an eye on, for sure.” mcschnei@syr.edu | @matt_schneidman

J.T. FORKIN switched from midfield to attack this offseason and could factor in as a bench player for Syracuse as the season progresses. bryan cereijo staff photographer

tennis

Syracuse faces challenges, grows closer with small roster

By Ben Fox staff writer

Syracuse huddled around a television, studying the game unfolding on its screen. Girls commented on specific plays, while others sat in silence, absorbing what they were watching.

It was an activity that’s not unusual for Division I athletes, except for one small detail. The players weren’t watching game film, scouting opponents or even watching professional tennis.

They were enjoying the Super Bowl as a group of friends.

Not every team is close off the field or court, but a football team might find it more difficult to create bonding time than a tennis team with

less than 10.

Such is the case with the Orange, that with seven members has its smallest roster since 2007. There are some drawbacks that come with a lesser variety of players to choose from in case of injuries or preferred matchups.

In spite of his small roster, though, firstyear head coach Younes Limam has used the intimacy among his Orange team to lead No. 53 Syracuse to a 5-1 record, the program’s best start in four seasons.

“Sometimes having a smaller roster you can have really good chemistry,” Limam said.

“You have all the players flow with each other and play hard for each other. That’s one of the things that has been big for us this year.”

Limam was hired too late in the recruiting

process last year to bring in any of his own recruits. Only one freshman, Nicole Mitchell, is on the roster this season and she committed before Limam arrived.

The head coach has already made ground with his first recruiting class, signing one player and receiving a couple additional verbal commits, Limam said.

When you do have seven people you don’t have that substitution so you have to keep every single player healthy.

Komal Safdar su senior

“Obviously I’m sure he’s not going to have a problem now getting new players to come onto this team,” senior Breanna Bachini said. “Just because he’s going to become established as

the head coach here, especially if we continue to do really well this year.”

With six of Syracuse’s seven players returning from last season, the chemistry in place last season carried over seamlessly to this one.

There are risks to a small roster, though, and they’ve presented themselves at points this season.

Because Limam has fewer athletes at his disposal, there’s less variety in SU’s doubles and singles lineups. This makes it easier for opposing teams to scout, predict and take advantage of any weaknesses a player may have.

There’s also a lack of potential substitutes, which has led to a more conscious effort this season to limit injuries, senior Komal Safdar said. Limam has implemented a number of provisions into team practices, such as stretch sessions and ice baths, which aim to prevent injury.

“The purpose of being very careful and maintaining our bodies has been because we only have seven people,” Safdar said. “When you do have seven people you don’t have that substitution so you have to keep every single player healthy.”

As long as the Orange stays healthy, it will continue to have a smaller lineup play to its advantage.

While the circumstances might not be ideal, Limam has managed to build a tight-knit group that has committed itself to a successful season.

“Having seven people in the team, it can go two ways,” Safdar said. “It could be really good or it could be really bad. Luckily in our case we have a group of girls who are very committed, who are very mature in all our relationships with each other.” befox@syr.edu

february 11, 2015 15

dailyorange.com sports@dailyorange.com

from page 16

joseph The Orange has lost four of its last six games and is not eligible for any postseason play after the university announced a self-imposed ban last week. And because the season has a set end date, progress from its mercurial first-year point guard is the kind of thing SU will look for down the stretch.

“Kaleb’s a good player and he’s going to keep getting better,” SU forward Michael Gbinije

Those guys set a high bar for Syracuse point guards and he’ll work hard to get to that level.

Vin Pastore kaleb joseph’s aau coach

said after Syracuse fell to Pitt. “I know he wants to put it all together right now but it will come with time. He’s playing well.”

As Trevor Cooney has been quick to say since the beginning of the season, the Orange was spoiled with top-of-the-line point-guard play in the two seasons before this one.

Two years ago, Michael Carter-Williams utilized his length on both ends of the floor to lead SU to the Final Four. Then he won the NBA Rookie of the Year with the Philadelphia 76ers.

Next was Tyler Ennis, who immediately put himself in the “best freshman in the country” conversation before foregoing his final three years of eligibility and being selected just out-

side of the lottery by the Phoenix Suns.

Joseph hasn’t exactly fallen in line with predecessors, but showed flashes of his untapped potential at times.

“I don’t think Kaleb is the kind of player to shy away from the pressure that comes with following those guys,” said Vin Pastore, who coached Joseph with the Mass Rivals AAU team, in a November interview. “Those guys set a high bar for Syracuse point guards and he’ll work hard to get to that level.”

Boeheim’s been highly and publicly critical of Joseph throughout the season. At the beginning of the year Joseph was shooting too much from the outside. In the middle of it he was dribbling in circles without attacking the basket. Most recently, it’s been the freshman’s defense keeping him off the floor late in games.

But with Cooney in foul trouble on Saturday, Joseph played 28 minutes, his fourth-highest total in ACC games, and went for nine points, his third-highest count in conference play.

His points came on just five shots, as he made his sixth 3 of the season and shot a perfect 4-for-4 from the line. Yet he also finished the game with three turnovers and no assists, while Pitt guards James Robinson and Chris Jones combined for 28 points while shooting 6-of-13 from beyond the arc.

“I think I got better defensively and that helped me get more time,” Joseph said. “But I can be a lot better there, a lot more active.”

On Jan. 20, the last time SU faced BC, Joseph tallied 13 points and seven assists in what still stands as his best game of the conference season.

And after taking steps forward against the Panthers, the under-12 media timeout is in his sights.

Said Joseph: “It’s a growing process game to game, but I feel confident in what I’m doing.” jcdoug01@syr.edu | @dougherty_jesse

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S

Only a number Syracuse tennis only has seven players on its roster, but that hasn’t stopped the Orange from a successful start to its season.

Page 14

SPORTS

Fork in the road J.T. Forkin redshirted last season, but practiced in the midfield. This year he’s playing on the attack, his natural position.

Page 14

She’s got hops Amber Witherspoon has been able to dunk since high school.

Now with SU, she’s beginning to develop an offensive skill set.

Page 12

dailyorange.com @dailyorange february 11, 2015 • PAG E 16

A decade ago, Syracuse University changed the name of its athletic teams from the Orangemen and Orangewomen to Orange, a move that established uniformity throughout all of its sports teams. It also allowed SU to market its teams more effectively. (trevor cooney) chase gaewski staff photographer (diamond henderson) larry e. reid jr. staff photographer

NAME CHANGER Rebranding strategy unifies Syracuse sports, proves effective 1 decade after adjusting name

By Sam Blum asst. sports editor

S

yracuse was a school without a defined identity 10 years ago.

It had upward of 20 different logos, one for each team. Its color schemes were inconsistent from jersey to jersey. The Carrier Dome, its primary home venue, though filled with a sea of people, lacked a color for its fans to distinguish it from the rest.

“We wanted to have a single, systematic branding process that was simplistic in nature, yet represented our sports program across the board,”

said Michael Veley, SU’s former associate athletic director for marketing.

So in June of 2004, Syracuse announced its change from the Orangemen and Orangewomen to just simply, the Orange. Every team’s logo would be the S and U interlocking.

Every team’s primary color would be orange — the only team in Division I with that distinction at the time.

The change was a culmination of a 24-month project by SU Athletics and Nike to give Syracuse a stronger brand name. After SU renewed its contract with Nike, the company did a study of what the public’s percep-

tion of Syracuse was. They conducted focus groups and interviewed students, coaches, fans at the games and even shoppers at the Carousel Center — now known as Destiny USA. Director of Athletics Daryl Gross pushed the rebranding process along even more when he changed the interlocking SU to the block S logo in 2005, just months after his hire.

Ten years later, it’s evident just how important an orange identity was.

“The change was rooted in some history,” said Patrick Walsh, a David B. Falk College of Sport and Human Dynamics professor with a

specialty in rebranding. “It wasn’t drastic where they changed the

This was more of an evolutionary change as opposed to a revolutionary change.

Patrick Walsh david b. falk professor

colors. It wasn’t drastic where they really changed the name … This was

more of an evolutionary change as opposed to a revolutionary change.”

Veley said there was some resistance to it though, which was to be expected. He added that the school didn’t try to keep the rebranding efforts a secret, but that not everyone was immediately thrilled.

Former SU tennis player Katie Bramante told The Daily Orange at the time that, as a female athlete, she liked being represented as an Orangewoman, adding that the SU fans will probably always keep oldname sentiment despite the change. see rebranding page 12

men’s basketball

SU freshman Joseph looks to build on positives against Eagles

By Jesse Dougherty staff writer

Kaleb Joseph made it past the first half’s under-16 media timeout.

That’s not much of a feat for a starting point guard, but it’s been far from

a guarantee for the freshman this season. Against Pittsburgh on Saturday, Joseph survived for more than six minutes before he drove toward the basket and traveled in traffic.

As the play unfolded, SU head coach Jim Boeheim flapped his arms in frus-

tration before turning and pointing at

up next @ Boston College @ Conte Forum Wednesday, 7 p.m.

Ron Patterson to sub into the game.

When Patterson hesitated, Boeheim turned again and yelled for the backup guard to hustle to the scorer’s table.

By the time the Panthers inbounded the ball to start the next play, Joseph was on the bench chatting with assis-

tant coach Gerry McNamara. It’s a spot he’s been in often this season, but will look to continue clawing out of when Syracuse (15-8, 6-4 Atlantic Coast) travels to face Boston College (9-13, 1-9) at 7 p.m. on Wednesday. see joseph page 15