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november 27, 2012

t h e i n de pe n de n t s t u de n t n e w spa pe r of s y r acuse , n e w yor k


I N S I D e o p ini o n


Eat your vegetables Strong Hearts Cafe renovates

Defender of the students A referendum allowing

News hound Jack the Dog works

the dining area and expands the kitchen to accommodate new menu items. Page 3

University College students to vote creates a more inclusive student government. Page 5

I N S I D Es p o r t s

Old formation, new tricks

The wildcat formation’s origins are, for the most part, a mystery, but its single-wing magic has recently returned to relevancy. Page 16

his tail off for the CNY Central’s sports department. Page 9

near westside

Competition aims to aid area health By Meredith Newman Asst. News Editor

When Marilyn Higgins observed people of all ages playing with the musical pavements at Syracuse Stage, it sparked an idea for a competition that would help fight health issues in the Syracuse community. “Movement on Main” is a new design competition created by Syracuse University in which landscape and architectural firms all over the world will compete for the best proposal to redesign the Near Westside neighborhood’s Wyoming Street. The winning design will help tackle the health issues in the area and promote exercise along the street. For years, Higgins, vice president of community engagement and economic development at SU, heard Near Westside residents at neighborhood meetings talk about wanting a safe place to exercise. After watching people with the musical pavements, she realized that “streetscape could

see near westside page 8

“I’m getting those calls from national foundations and from other universities because they are pretty intrigued about how we’ve been using art as a strong and central component in neighborhood revitalizations.” Marilyn Higgins

Vice president of communit y engagement and economic development at SU

chase gaewski | photo editor SGT. tom connellan of the Syracuse Police Department speaks at a press conference after a stabbing in the Carrier Dome on Oct. 12. In response to this and other incidents, SPD and the SU Department of Public Safety formed the University Area Crime-Control Team.

Joining forces By Jessica Iannetta


Asst. News Editor

he University Area CrimeControl Team has been extended to the end of the semester after personnel issues caused a two-week delay in implementation. UACT, an initiative between the Syracuse University Department of Public Safety and the Syracuse Police Department, was created in October and consists of officers from both departments patrolling the East Neighborhood and Marshall Street area together, among other safety increases. But despite the late start date, DPS Capt. John Sardino said the cooperation between the two law enforcement agencies has gone smoothly. “The communication between all

the officers working has been great and we’ve already seen some people settle into working kind of almost every week which is even better continuity than we thought,” he said. Concerns about safety peaked among the student body this fall due to crimes such as a stabbing in the Carrier Dome during Orange Madness, several incidents on Marshall Street and a string of off-campus robberies. Sgt. Tom Connellan deferred all comments to DPS. The creation of UACT was, in part, a response to these concerns. The SPD and DPS officers patrol together, but in separate cars, so the initiative has resulted in an increase in the number of cars in offcampus neighborhoods and Marshall Street, said DPS Chief Tony Callisto.

DPS, SPD officials push forward with University Area Crime-Control Team

Since UACT started, there has been some “tweaking” to the original plan, Callisto said. The coverage area was expanded and, because the initiative started two weeks late, it will now run through the end of the semester instead of just through the end of November, he said. At the end of the semester, UACT will

Talk back The Department of Public Safety Advisory Board meets about twice a month to discuss campus safety and allow students to share suggestions and concerns with DPS. The advisory board’s next meeting is Sunday, Dec. 2 at noon in the Office of Student Activities Lounge.

be evaluated on three criteria: whether there has been an “appreciable difference” in criminal activity, an evaluation of how the officers work together and whether the initiative is the most cost-effective way to combat crime, Callisto said. Currently, UACT is paid for through a grant from the chancellor’s office and does not come out of the DPS budget, Callisto said. If the initiative is to continue past this semester, more funds will need to be allocated, he said. Although the initiative is still in the early stages, Joe Cecile, SPD deputy chief, said just the police presence alone has had an effect. “I don’t have any concrete numbers to show what impact we’re having up there,” he said. “But I can tell you see crime page 4



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2 n o v e m b e r 2 7, 2 0 1 2




Nov. 27, 1937

New beginnings H39| L 27

H38| L 28

H38| L 22

Syracuse University’s top lawyer, Thomas Evans, will be retiring in June.

Edgar Prina Wins Typical SU Man Title


Kappa Sigma Man Rated Highest in Questionnaire Given by Dumont, NBC Announcer.

Sweet tooth CORRECTION >> In a Nov. 26 article titled “Pack rats: Professors work to help eradicate invasive rodents in the Galapagos Islands,” James Gibbs’ name was misstated. The Daily Orange regrets this error.

A Syracuse University employee’s pie blog features recipes perfect for the holidays.


Staying close Ryan Hall, a defender on the Syracuse Silver Knights, was once a star on the Syracuse men’s soccer team from 1999 to 2002.

The Daily Orange is published weekdays during the Syracuse University academic year by The Daily Orange Corp., 744 Ostrom Ave., Syracuse, NY 13210. All contents Copyright 2012 by The Daily Orange Corp. and may not be reprinted without the expressed written permission of the editor in chief. The Daily Orange is distributed on and around campus with the first two copies complimentary. Each additional copy costs $1. The Daily Orange is in no way a subsidy or associated with Syracuse University.


EDITORIAL 315 443 9798 BUSINESS 315 443 2315 GENERAL FAX 315 443 3689 ADVERTISING 315 443 9794 CLASSIFIED ADS 315 443 2869

L. Edgar Prina, senior, a member of Kappa Sigma, was named yesterday the “typical Syracuse University man” as the result of a quiz taken by fraternity and living center delegates. He scored an almost perfect percentage on the quiz, which was based on a consensus gathered by Paul Dumont, NBC announcer and master of ceremonies for last night’s Varsity Show, from undergraduates of Alabama, Purdue, Southern Methodist, University of Virginia, Temple, Tulane, Michigan State and Indiana. In Prina’s opinion, the typical undergraduate prefers a business career to a profession, would rather live in a city than a small town, and would like to be active in politics. He intends to marry, but is not engaged, and thinks three children would make an ideal family. This same average undergraduate, Prina stated, belongs to a fraternity, prefers cigarets to a pipe and is active in university sports. He considers war inexcusable, and would not go abroad to fight if the United States entered another World War. “Swing music is preferable to smooth music, and the Big Apple is more fun than waltzes,” Prina revealed.

Other qualities of the typical college man, as shown by an analysis of Prina’s quiz answers, would be an ability to cook and preference for the modern, more assertive type of girl rather than the “clinging vine.” —Compiled by Evan Bianchi, asst. copy editor,


november 27, 2012


page 3

the daily orange

chase gaewski | photo editor chris johnson, one of the cafe’s managers, works behind the counter of the newly renovated restaurant. Several items were added to the menu and business has increased.

Strong Hearts Cafe reopens after 2 weeks of renovations By Erin Kelly Staff Writer

Animal rights advocates and vegans have returned to Strong Hearts Cafe in strong numbers since it reopened Nov. 11 after two weeks of renovations. The vegan establishment, located on 719 E. Genesee St., temporarily closed its doors on Oct. 28 for a complete remodeling. The store kept to its two-

week deadline for renovations, focusing not only on the aesthetics of the dining area, but the reason the cafe became so popular: the kitchen and its menu. Owners Nick Ryan and Joel Capolongo have been in business together since 2008, and wanted their restaurant to focus on food and catering to vegans in the community. To do that, Ryan said, they needed a bigger workspace.

“We needed more room in the kitchen to work with the new additions to our menu,” Ryan said. “We wanted to give the customers everything we love about vegan food, so we expanded.” Additions to the menu include new vegan pizza combinations for the restaurant’s Friday specials, garlic bread sticks, a tofurkey club sandwich, winter kale soup and its humor-

ously named eggs benditrick, a play on words for the soy substitute. Ryan said both he and Capolongo are “psyched” about the new menu items and, according to rising sales, so are the customers. The recent best sellers are all new additions, with the tofurkey club being the most popular among both vegans and nonvegans. The renovations did not take away

from the original, laid-back, inviting feel of the restaurant. Lost seating space was compensated for with a new booth area. Ryan said he wanted the cafe to keep returning customers coming back. “The look is similar to before the renovation,” he said. “It’s a chill hangout space to drink good coffee, eat good food see strong hearts page 8

Nike executive encourages General assembly committees discuss initiatives students to follow passions st uden t a ssoci ation

By Sam Blum Staff Writer

By Leslie King Staff Writer

To Daniel Sheniak, the global communications planning director for Nike, following one’s passion is one of the most important factors in finding success. Sheniak, an S.I. Newhouse School of Public Communications alumnus, shared his experiences about life after Syracuse University with students on Monday evening in the Joyce Hergenhan Auditorium. He began the lecture with a

story of how he and a friend got lost on a road trip after college graduation. While on this trip, Sheniak got a call from the advertising agency Wieden + Kennedy with an offer to visit them in Portland, Ore. Now, more than 10 years later, Sheniak still works for Wieden + Kennedy. “Open your mind and your imagination, and let it take you to a place that you would have never expected,” Sheniak said. Associate advertising professor

see sheniak page 8

Student Association committees provided updates on initiatives they have been working on during the second-tolast meeting of the semester on Monday night in Maxwell Auditorium. The updates on committee initiatives took up most of the meeting.

Colin Brown, chair of the Public Relations Committee, discussed the committee’s initiatives to get more SU students to follow them on Twitter (@SAatSU) and on Facebook. Brown also announced a stronger relationship with SU News, Equal Time Magazine and CitrusTV News. PR also played a huge role in the



The committee helped make students more aware of the election through Twitter, Facebook and other social media sites, and contributed to high voter turnout.

Although 15 seats are available to undergraduate students in the University Senate, only three are currently filled.

Public Relations Committee

record 28.9 percent of the student population that went on MySlice to vote in the elections, he said. The Student Life Committee also announced its plan to restructure plaza busing, which brings students to many stores and outlets around Syracuse on Sundays, said PJ Alampi,

Undergraduate representation in the University Senate

see sa page 8

Big Number

28.9 percent

SA election voter turnout

4 n o v e m b e r 2 7, 2 0 1 2



that anytime you put marked vehicles, marked patrol vehicles in a neighborhood, you’re going to have some deterrent effect.” Crime has gotten more attention in the media and the university community than in years past, but both Callisto and Sardino said crime this semester has not increased from the norm. “In the seven years I’ve been here, this year is higher than about half of the seven years and lower than about half of the seven years,” Callisto said. But there are some things that are different this semester. Most of the alerts DPS has sent out this semester involve off-campus crime, as DPS has been focusing more on these areas than in the past, he said.

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The Clery Act, a federal statute regulating campus security policy, requires DPS to send out public safety notices when incidents occur on university property or on public properties adjacent to campus, Callisto said, but it is not required to notify students of off-campus crime. But DPS has put out notices for crimes that have occurred as far away as Fellows Avenue, which is located on the other side of Westcott Street, because they know graduate students live in the area, Callisto said. “We’re more likely to put out a public safety notice about an incident in the areas where students live than we ever have been,” he said. Local media has also covered crime more this semester than in the past. Callisto estimates that he’s usually on television once or twice a semester, but this semester he’s been on television five times. “It just seems like there’s been more atten-

tion (on crime), which, from my perspective, that’s a good thing,” he said. “I don’t want to raise alarm in the university community, but when we get the publicity that an incident occurred and here’s what we’re doing about it, it can alert people and that’s what we want to do.” Sardino, who has been with DPS for 27 years, said he agrees that crime has been about average this semester. Students are usually unaware of crime, and if an incident isn’t picked up by a news source or sent out in an alert, he predicted that about 70 percent of robberies near campus would go unnoticed, he said. “We’ve been really consistent this year with educating our community about what’s going on,” Sardino said. “That might be the biggest difference.” Another big difference this semester has been increased communication between DPS and the student body, including the creation of a Student Association DPS Advisory Board. Belen Crisp, a sophomore management major, created the advisory board with the hopes of giving students a better way to communicate with DPS. After she and PJ Alampi, chair of the Student Life Committee, met with Callisto to talk about safety concerns, she decided to bring back the advisory board, which had previously been a part of SA, she said. The meetings have gone well so far and a number of students who haven’t been able to attend them have also been emailing their concerns to Crisp, who then relays them to DPS. The meetings are open to all students, though Crisp said not as many students from outside SA have attended as she would like. In the future, she said, she plans on better publicizing the meetings so more people will attend. “We’ve opened the door to have students talk about what’s on their minds because I feel like students, we’ll talk amongst ourselves about what’s bothering us, but DPS never really knows what we really think,” Crisp said.

Sardino, who has worked closely with the advisory board, said this kind of communication also benefits DPS. DPS tries to raise awareness about crime prevention among students by holding meetings in the residence halls, but if the meetings aren’t mandatory, students do not usually attend, he said. But initiatives such as the advisory board give DPS an opportunity to communicate through students in a way that students are more likely to listen, Sardino said. “I think anything along those lines is good,” he said. “Whenever we can establish better or new communication with students, that’s beneficial for both us and the students.” @JessicaIannetta

LAYING DOWN THE LAW There is often some confusion about where the Department of Public Safety has jurisdiction. DPS has jurisdiction on “properties owned, controlled and operated by Syracuse University as well as the sidewalks and city streets adjacent to those properties,” DPS Chief Tony Callisto said. Specifically, DPS has jurisdiction: • As far as Lyons Hall on Euclid Avenue • On Comstock and Ostrom avenues from Euclid Avenue down to Madison Street • SU owned properties on University Avenue • Main campus • South Campus • On Marshall Street but not inside Marshall Street businesses • Inside SU-owned Marshall Square Mall • Crimes involving students • Felonies occurring off-campus that are in progress


november 27, 2012



the daily orange


Referendum increases SA inclusivity EDITORIAL by the daily orange editorial board Next year, University College students will be able to vote for Student Association president, comproller and the University College representative. This move further closes the gap between the full-time and part-time student bodies, and is another step in creating a more inclusive student government. The change came in the form of a referendum on this year’s Student Association ballot. A total of 1,809 students voted in favor of allowing University College students to serve in SA, and 1,639 voted against the change. University College students include former full-time students who aren’t taking a full course load, as well as nontraditional students. The University College students can take classes with full-time students, but since they don’t pay the student activity fee, they’ve long been excluded from representation in SA. Regardless of the student activity fee, those enrolled in the University College are still Syracuse University students and should still have a say in who gets to represent them. Graduate students have the Graduate Student Organization, which coordinates with SA; State University of New York College of Environmental Science and Forestry students have representatives in SA, along with their own Undergraduate Student Association. Last year, University College students gained one representative. This year’s change allows these students to finally have a say, and brings them closer to full-time SU students. Moving forward, SA officials should consider further integrating University College students into the general student community. SA officials could explore a prorated student activity fee, which could allow for more University College representation and participation with the general student body. News Editor Editorial Editor Sports Editor Presentation Director Photo Editor Copy Chief Art Director Development Editor Social Media Producer Web Developer Asst. News Editor Asst. News Editor Asst. News Editor Asst. Feature Editor Asst. Feature Editor Asst. Sports Editor

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SCRIBBLE technology

Anonymous shows power of hackers with stint in Middle East


rowsing the Internet is perhaps a more regular behavior than eating breakfast for many students across campus. AirOrangeX, the private wireless network, is equipped with a strong firewall used to fend off malicious software from entering your computer. After the network certification key is installed and several passwords are inputted, students are free within the ecosystem. Hypothetically, if the Syracuse University administration decided to restrict students’ access to social media, specific news agencies or other free press entities, a group of self-proclaimed freedom fighters of the Web may come to the students’ defense. This gesture far from mirrors the justice served by Walker Texas Ranger. Anonymous is a global collection of hackers trying to prevent censorship and surveillance worldwide. The group operates via self-agreed-upon missions in which thousands of hackers seek to corrupt companies and governments to disrupt their operations. Anonymous took aim last week on the Israeli Defense Forces after Asst. Sports Editor Asst. Photo Editor Asst. Photo Editor Design Editor Design Editor Design Editor Design Editor Design Editor Design Editor Asst. Copy Editor Asst. Copy Editor Asst. Copy Editor Asst. Copy Editor Asst. Copy Editor Asst. Copy Editor


wayfarer love affair rumors were swirling that the government was threatening to cut Internet access from citizens of Gaza. In Israel’s one-week conflict with Gaza, there were a reported 44 million cyber attacks on government websites across the country. The hacker organization deleted corporate Web databases and poured Israeli citizens’ usernames and passwords onto the free Web. The #OpIsrael Twitter campaign by Anonymous sought to achieve two technical goals. One mission was to “email bomb” governmental websites by overloading website servers until they crash. The second mission was to run “script kiddies,” small programs designed to look for and exploit security holes in websites. While some of these attacks strained Israeli security systems, no substantive

Chris Iseman Sam Maller Lauren Murphy Allie Berube Allen Chiu Beth Fritzinger Elizabeth Hart Luke Rafferty Michelle Sczpanski Evan Bianchi Boomer Dangel Avery Hartmans Jacob Klinger Dylan Segelbaum David Wilson

infrastructure was compromised. The Israeli government found that many of Anonymous’ planned attacks originated from the United States and Western Europe. Since Anonymous is a collection of thousands of global volunteers, it’s challenging for substantive legal action to be taken. Anonymous statements regarding the Israel and Gaza conflict show the organization doesn’t side with any political party, but supports the people of Palestine. The organization often chooses to weigh in on high-profile news stories or conflicts because they often garner considerable attention. By creating the “Anonymous Gaza Care Package,” the hackers allowed English- and Arabicspeaking Palestinians to circumvent Internet surveillance protocol. This care package detailed how decrypting private Wi-Fi networks could benefit the public’s access to free, uninterrupted Internet. Anonymous’ attacks were rooted in their pursuit of guaranteeing Gaza’s citizens Internet access. Regardless of Israel’s actual actions, it’s crucial to realize that enemies of nations are no longer defined by a physical location,

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Laurence Leveille MANAGING EDITOR

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religious affiliation or ethnicity, but rather are bathed under a cloak of impenetrable anonymity. While Anonymous is often viewed as a terror organization, it’s important to keep in mind its lobbying of laws, like Stop Online Privacy Act (SOPA), because of their potential restriction of content ownership and piracy. Last year, many students shared a similar viewpoint and signed online petitions against the proposed SOPA bill. The pompous tone and hacking missions of Anonymous affirmed it as a modern terrorism organization. Mostly, the organization sides against public perception and takes a firm radical view on an issue. Even with Anonymous’ malicious missions, its guiding principle since 2003 has been to ensure the availability of an uncensored, free Internet for all. If Anonymous becomes a leading force regarding equality of Internet access, its statement against Israel is a beneficial stance. Jared Rosen is a sophomore advertising and marketing management major. His column appears weekly. He can be contacted at or followed on Twitter at @jaredmarc14.

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november 27, 2012


SCIENCE & TECHNOLOGY every tuesday in news

illustration by courtney gilbert | contributing illustrator

Safety settings

US government’s increased requests for user data demonstrate lack of security on Internet

By Andrew Feldman



o matter how many privacy settings a website may have, a user’s activity is anything but private. From January to June, U.S. government made 7,969 requests for user data from Google, according to the most recent Google Transparency Report. This number is one that has steadily risen in the past few years, according to past reports. Roy Gutterman, director of the Tully Center for Free Speech, said there is no way to know if anyone is monitoring an individual’s Internet activity or, if they are, which activities they are monitoring. “We really don’t know what the government is doing as far as keeping tabs on the Internet,” Gutterman said. “That’s part of the nature of the Internet, is that we don’t know who is monitoring, if anyone is monitoring and even if the government is monitoring.” One can expect some reasonable sort of privacy with his or her computer, the same as any other of their personal possessions, he said. The government has to use search warrants

to collect information from a computer, just as it would in other searches, Gutterman said. But the government is able to do cumulative searches, called data mining, where it can collect huge amounts of data and than backtrack toward leads in that manner, Gutterman said. And there is information available everywhere. For each website visited, or each email sent, there is a record. People forget that social media platforms are also open, public atmospheres, where postings can be monitored, he said. “Some people still do believe that you have complete anonymity in cyber space, and that’s a myth,” Gutterman said. There have been cases at Syracuse University where the Department of Public Safety knew ahead of time where parties would be because students posted about them and made them open events, he said. “The only way to avoid really any sort of scrutiny from advertisers or commercial bankers, or even law enforcement, is to stay off the grid,” Gutterman said. Milton Mueller, a professor in the School of

Information Studies, also said he thought there was nothing people could technologically do to protect themselves from surveillance. The recent scandal surrounding General David Petraeus, a former director of the Central Intelligence Agency, shows it is nearly impossible for the average citizen to hide his or her Internet activity. Petraeus didn’t even send out emails; the FBI was able to uncover deleted drafts, Mueller said. Encryption is one method people use to try to protect their emails, he said, but once the emails reach their target server, they are decrypted so they can be read, making them once again susceptible to monitoring. But most people aren’t capable of encrypting their files anyway, Mueller said. While people can’t protect themselves through technology, Mueller said people can work to protect themselves by reforming policies and laws. Citizens can advocate for stronger regulations on how the government accesses data. One such piece of legislation that should be

updated is the Electronic Communications Privacy Act, a piece of legislation that was written in 1986, he said. One of the big problems is that today, search engines and websites, especially social media, Mueller said, can store information ranging from past searches to events scheduled on calendars and all of it can be traced to someone’s computer. “Obviously they don’t let just anybody get access to (information), but if they’re presented with a valid warrant or search warrant or subpoena from the government, they will turn that information over,” he said. Search warrants used to be targeted at specific, limited kinds of information, but now when the government makes a legal request, it receives much more information, Mueller said. Said Mueller: “Changing technology has simply expanded the ability of people to keep track of what you do in ways that have outstripped the legal protection.”

u u

8 november 27, 2012

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strong hearts


and be with friends.” Syracuse University student Ethan Fleming Gilbert, a sophomore political science and international relations major, is just relieved to have Strong Hearts Cafe up and running again. “It’s really difficult to find good vegan food in this area,” he said. “Strong Hearts Cafe gives me so many options and helps me stick to my vegan diet.” Ryan said he hopes the increase in business will continue at a rate similar to the two weeks after the reopening. In the first week since the reopening, Ryan said, the number of visitors rose, which he sees as a sign of progress. Said Ryan: “People seem to be responding to the new atmosphere and we’re really excited about that.”

committee chair. The Student Life Committee hopes to have the day changed to Saturday and the time moved to the late afternoon, he said. Belen Crisp, a member of the DPS Advisory Board, also talked about closing the gap between students and DPS. She announced that the board is creating an app for students to be able to use on campus to contact law enforcement. Student athlete representative Stephen

from page 3

from page 3

near westside from page 1

inspire movement.” This competition is one of many efforts being made in the community to further emphasize health, nutrition and being active, said Maarten Jacobs, director of the Near Westside Initiative. Out of the several applicants SU’s School of Architecture reached out to, three will be chosen to compete by a small jury in mid-December, Jacobs said. Two firms have already been preselected, he said, through recommendations made by Julia Czerniak, the competition adviser and SU architecture professor. The five chosen firms will meet with the jury in January to visit Syracuse, specifically Wyoming Street. The firms will then submit formal proposals and the winner will be selected in April, Jacobs said. The jury will consist of residents, SU architecture professors and local officials. He added that the jury is looking for a firm that understands the “urban context” of the neighborhood and whose idea will work well with other revitalization projects happening in the area. “We want a design firm that is creative and gets our idea of creating an active street and that promotes health and fitness and well-

Thomas also came up to discuss issues with scheduling and student athletes. Finally, Lynde Folsom, a junior in the College of Arts and Sciences, was approved to join the University Senate. She is the third undergraduate member of the Senate, although 15 spots are still available. Lustig also congratulated SA President-elect Allie Curtis and announced that several referenda passed in the recent election. Next week’s session will be the last of the semester before Allie Curtis takes over as SA president.

being,” Jacobs said. The Education Foundation of America provided $200,000 for the competition. Past projects that the university has been a part of grabbed the attention of the foundation, Higgins said. Over the past years, SU developed a reputation around the country for “creative place making,” Higgins said. “I’m getting those calls from national foundations and from other universities because they are pretty intrigued about how we’ve been using art as a strong and central component in neighborhood revitalizations,” she said. Higgins said SU’s goal for this project is to expand knowledge about design and health, in addition to revitalizing the Near Westside. She said she personally wants this street to be the healthiest street in America and inspire movement within the community. The winning design, Jacobs hopes, will be innovative, but also realistic. The remodeling of Wyoming Street needs to be feasible to the area and the local residents, he said. “People are just excited that this will be an innovative, kind of funky street,” Jacobs said. “And that it will be different than any other street in Syracuse.” @MerNewman93

sheniak from page 3

Carla Lloyd, one of Sheniak’s former professors, introduced him at the event. When Sheniak was assigned an advertising project, Lloyd said, he put the entire class on a school bus to put the students in the mindset of a young school child. She said Sheniak was always very creative inside the classroom. Wieden + Kennedy agency works to “create strong and provocative relationships between good companies and their customers,” according to the presentation. Sheniak explained how being “playful, innovative, provocative, soulful, timely and entertaining” all at once can yield great advertisements. He showed several clips demonstrating how Nike implements these attributes into its advertisements to create ads that have an effect on society. “It’s about how much of an impact one ad and about 60 seconds can have,” said Michael Quagliana, a freshman undeclared major in Newhouse. “They take risks and it can be a flop or it can excel.” During his presentation, Sheniak asked the question, “What are you going to love to do? Go find it.” He said he always loved sports and was excited to find a job that incorporated his love of both advertising and sports. “I’m thinking of going into advertising and involving public health with that, so this story — how he put in his passion and then became such a success — that’s inspirational,” said Nancie Sophias, a sophomore public health major. Sheniak showed countless advertisements to demonstrate how to make an ad feel “vibrant and alive.” To do this, he said people must inspire others by setting up their own point of view, and participate by allowing consumers to engage with the brand in a natural way. Sheniak ended his presentation by encouraging students to always “be true to who you are.”


nov ember


27, 2012

the daily orange

the sweet stuff in the middle

Jack nose best

CNY Central's very own canine celebrity predicts SU sports outcomes with impressive accuracy

By Boomer Dangel



rguably the biggest star in the CNY Central sports department is neither an anchor nor a reporter. It’s a dog. Jack the Sports Dog. Jack, a brown-haired, 16-pound Dachshund, predicts the outcomes of Syracuse University athletic events each week on Syracuse’s Channel

3 NBC affiliate and Channel 5 CBS affiliate. Jack is 7-5 so far this season with football, the same record as the SU football team. The process for picking games is simple: Put a Syracuse logo and the opponent’s logo on the floor, put a dog treat on each logo and see which one Jack runs to first. “He loves doing what he does,” Jack’s owner and CNY Central sports anchor Niko Tamurian said. “He runs around and says hi to everybody here, and he loves making the pick.”

Jack has his own segment, “The Hot Pick from the Hot Dog,” which airs every Friday at 6 a.m. and 6 p.m. Tamurian estimates Jack’s picks are correct about 70 percent of the time. When picking Syracuse’s next men’s basketball game, at the University of Arkansas on Friday, Jack didn’t hesitate before choosing the Orange. The 4-year-old Jack’s first pick came in 2010, but he did not always have the accuracy Tamurian said he now possesses. His first pick came when he

incorrectly picked the SU basketball team to reach the Final Four. But his wrong pick in his rookie season didn’t deter fans. Viewers showed their support on CNY Central’s website to support Jack. “People went nuts for it,” Tamurian said. “At our corporate level, people were saying, ‘You have to keep doing this, it’s great.’ The thing I get most in public is, ‘Where’s Jack?’” Since Tamurian adopted Jack when he was eight weeks old, he has always been an SU sports fan. At first,

sam maller | asst. photo editor JACK, a dog owned by CNY Central anchor Niko Tamurian, sniffs out his pick for the Syracuse vs. Arkansas basketball game on Friday. Jack has been making SU picks for two years. he did not predict the games. His first shot at stardom came during a brainstorming session in 2010. “We used to do this SU show and our two panelists’ guests every week were Mike Waters from The PostStandard and Gerry McNamara. This particular Sunday, SU was on the road in Cincinnati,” Tamurian said. “So we were sitting around saying ‘Well, what are we going to do for the content?’ And kind of tongue and cheek I


Rapper Asher Roth makes return visit to Westcott Theater By Joe Infantino STAFF WRITER

Asher Roth is coming back to Syracuse, and with him comes the era of live tweeting and photo sharing. Roth has embraced Twitter and Instagram on his website, which is interactive and allows fans to sign in and

post content during or after his shows. Roth, along with Kids These Days, Jesse Marco, Mickey, Steve Cook and

Asher Roth

Where: Wescott Theater When: 8 p.m. How much: $15-$17

DJ Jett, will perform at the Westcott Theater on Tuesday. Tickets are still on sale and prices range from $15 to $17. Doors open at 7 p.m. and the show starts at 8 p.m. Known to most for his 2009 party anthem, “I Love College,” Roth performed in Syracuse in February on a

leg of his “Final Four: Let the Games Begin” tour. Since that show, he has released the single “Party Girl” featuring Meek Mill. Similar to his debut album, “Asleep in the Bread Aisle,” Roth remains calm in even his most aggressive raps. Roth was first discovered while

he was a student at West Chester University in Pennsylvania, and his raps appeal mostly to college audiences. His lyrics and delivery are similar to those from his debut album, but his music has evolved in the electronic music age. Roth has a new album


10 n o v e m b e r 2 7, 2 0 1 2



planned for a January 2013 release date. The popularity of the single released this year is a sign that Roth will not go down as a one-hit wonder. “I Love College” has gone platinum since its release in 2009.


was like, ‘We’ll get my dog to make a pick.’” With a constantly wagging tail longer than all of his legs combined, Jack is a celebrity at CNY Central. When Tamurian tells Jack they are going to the office, the dog fetches his leash and waits by the door, Tamurian said. A sure sign of Jack’s celebrity status is his giving back to the community. Tamurian and Jack attend charity events every year, including CNY Central chief meteorologist Wayne Mahar’s Canine Carnival. In the past two seasons, he has honed his skills as a sports picker. A year ago, Jack accurately predicted the Orange to get knocked out in the Elite Eight. This football season, he boldly predicted Syracuse’s upset victory against Louisville. His success has done nothing but help his growing fame in the Syracuse community. Even some athletes, both current and former, watch to see Jack’s prediction in their upcoming games. On one occasion, Tamurian wished former guard and current assistant coach Mike Hop-

pul p @ da ilyor a

Sophomore Lee Wilson missed Roth’s performance last winter and said he wasn’t going to make the same mistake twice. “I found out just recently that he was coming back,” Wilson said. “I first got into him when he came out with the ‘I Love College’ album. Since then, I downloaded his old mixtapes and liked them even more. I wasn’t going to miss him again.”

kins good luck before a game, to which Hopkins answered, “Well if your dog picked us, then we’ve got to win.” While he’s never been to an SU sporting event in person, Jack gets his sports from many of the same sources as Orange fans. He watches the live coverage of almost every Syracuse game. When Tamurian is not at home, he leaves the TV on so that Jack can follow analysis of SU sports. There are telltale signs developing that Jack is a true sports fan, coming from his gamewatching habits. Jack put on weight during football season and needs to go on a diet before basketball season, Tamurian said. At least for now, Jack is restricted to diet dog treats when making his picks. He has started embracing SU traditions, too. For Halloween, Jack put on a sweater and cowboy hat to emulate the famous Carrier Dome staple from the 1980s, the Dome Ranger. When Tamurian was asked what Jack thinks about man defense, Tamurian said “(Jack) doesn’t dare cross Jim Boeheim.” A few weeks ago, Jack made his first trip to an SU sporting venue. He made his pick in Manley Field House with the cheerleading squad.

Roth will not be the only artist on the stage on Tuesday that loves to party. Jesse Marco, a 22-year-old disc jockey, started mixing his parents’ records when he was 16. Since then, he has played at nightclubs across the country. Steve Cook, a rapper from Syracuse, is the local act in an otherwise national showcase with music featuring a soft sound backed with sound effects and music samples.

Supporting act Kids These Days is working in the line of innovation. The band’s sound was developed in jazz, but infused other genres: hiphop, blues, rock and soul. In the band’s song “Be (A Night In Tunisia),” the bass line was lifted from Common’s “Be” and laid down over Dizzy Gillespie’s “A Night In Tunisia.” Mr. Mensa, the group’s rapper, added original lyrics.

sam maller | asst. photo editor Tamurian says he wants to get Jack to the Carrier Dome before the end of the basketball season. Said Tamurian: “He’s become a star and it’s

just been a lot of fun, because how could you not like this guy?”

pul p @ da ilyor a


nov em ber 27, 2 01 2

every tuesday in pulp

Exposed Rihanna sings with brutal honesty, personal lyrics on ‘Unapologetic’



e know Rihanna as the larger-than-life pop and rhythm-and-blues star that changes her hair as many times as her hits invade radio stations. But the singer gets up close and personal in her latest album, “Unapologetic,” and like she says in the album title, she doesn’t care what anyone thinks. Through her always insanely catchy tunes, Rihanna tells us how it really is. Robyn Rihanna Fenty started her career when Jay-Z discovered the Barbadian beauty and signed her to Def Jam Records, quickly beginning to record her debut album, “Music of the Sun.” It wasn’t until she shed her innocent island girl persona on “Good Girl Gone Bad” in 2007 that she earned international fame. Since then, the hits haven’t stopped coming as the diva released chart toppers like “We Found Love” and “Only Girl In The World.” They were not only musical triumphs, but showed off Rihanna’s feisty side. Rihanna has built a career around having a crazy and chaotic lifestyle. Some may call her affinity for risque outfits and drug-praising, overly sexual lyrics the reason why she is an unfit role model. But as she told Vogue Magazine in 2011, she just wants to make music. Not surprisingly, her fun-loving attitude spills over in her latest album in songs like “Pour It Up.” The hip-hop-sounding track gives nods to nights of popping bottles as she discards haters’ feelings and remembers the fact that she still has her money. The song has enormous party appeal, and the handclaps in the hook will make it a banger. It even features a run in the chorus that shows off Rihanna’s vocal range. But when Rihanna’s party anthems stop playing, it is hard to forget about her tumultuous private life that’s made headlines. Anyone who has not been living

illustration by micah benson | art director

under a rock for the past few years has heard about ex-boyfriend Chris Brown’s assault on the singer. However, the couple’s recent decision to get back together has made even bigger news. And Rihanna’s rebuttal to the backlash, “Nobody’s Business,” features Brown. The song’s lyrics sample Michael Jackson’s “The Way You Make Me Feel” and, not surprisingly, profess that their love is “nobody’s business but mine and my baby.” The duet unfortunately does not play up either of the singers’ vocal ability and lacks the appeal to be a hit. The collaboration’s vibe is similar to Bobby Brown and Whitney Houston’s 1992 duet, “Something In Common,” and we know how that turned out. Conversely, in “Love Without Tragedy/Mother Mary,” she reflects on a broken relationship, which may or may not have been with a popular R&B singer that she went back to, saying that each of them took the best years of each other’s lives and finally crooning, “what’s love without tragedy.” The song shows a beautiful vulnerability as the track contrasts Rihanna’s soulful voice with a touch of her island accent. At the end of the track she says, “Mother Mary, I swear I wanna change/mister Jesus, I’d love to be your queen.” Rihanna’s intentions may be unclear to the public, and in a few songs she proves that they are probably not what we think. In “Half Of Me,” which is probably the shining moment of the album, Rihanna says there is more to her than meets the eye. The mid-tempo track was written beautifully by British pop artist Emeli Sande, and features Rihanna effortlessly working her upper register in an emotional performance. Personal lyrics like, “You saw me on a television/ Hanging on my dirty linen/You’re entitled to your own opinion/Said you shake your head in my decision/I guess the kinda songs that I been singing/Make it seem as if I’m always winning” speak to all of her critics in the heartbreaking song. “Unapologetic” is Rihanna’s inner monologue to the world. And she proves that she isn’t afraid to give us a glimpse of the real her while displaying the voice that made her the star she is today.


12 n o v e m b e r 2 7, 2 0 1 2

sports@ da ilyor a

big e a st no t ebook

UConn needs win to secure improbable bowl appearance By Kevin Prise STAFF WRITER

After a disappointing 13-6 loss at South Florida on Nov. 3, Connecticut’s bowl aspirations looked bleak. At 3-6 overall, the Huskies needed to win out to achieve bowl eligibility. Three conference games loomed, including a trip to a Louisville team that was undefeated at the time of the Huskies’ seemingly crushing loss. UConn’s all-or-nothing effort was just enough for the Huskies to upset the favored Cardinals last Saturday. “It was a hard-fought game,” Connecticut coach Paul Pasqualoni said during the Big East coaches’ teleconference on Monday. “Louisville played very, very hard. …We had a lot of guys contribute in this game, and we had to play a lot of players.” Connecticut outlasted Louisville 23-20 in triple overtime, with Chad Christen’s 30-yard

“This is the last time this group of players will play together. If we can go out and earn the right to play another game, I think that’s a huge thing.” Paul Chryst


field goal sending the Huskies to the win. Now 5-6, UConn needs to beat Cincinnati this week to earn bowl eligibility. UConn started the season 3-2, but then lost four straight games, all in conference play. The season got better against Pittsburgh, when UConn jumped out to a 24-0 halftime lead and held on for a season-saving 24-17 win. Then came the improbable at Louisville. Facing the one-loss Cardinals, UConn held quarterback Teddy Bridgewater and the UL offense scoreless through nearly four quarters before Bridgewater threw a 6-yard touchdown pass with just 21 seconds remaining to force overtime tied at 10. Despite being outgained 374-92 in the air and 401-241 overall, the scrappy Huskies held their own in time of possession and stayed in the game by holding Louisville to 7-of-21 on third down conversions. Just like that, UConn had a two-game winning streak after four straight losses. “The margin of error is very slim,” Pasqualoni said. “We’ve had some tough games; we’ve had some very, very close games this year that have not gone our way. … I would give credit to the players. They’ve been disappointed, but certainly not discouraged.” Connecticut was not the only Big East team to keep its bowl hopes alive with an upset win on Saturday. After dropping the 24-17 decision to UConn, Pittsburgh fell to 4-6, needing a home victory over first-place Rutgers to stay alive. The Panthers did just that in emphatic fashion, cruising to a 27-6 home victory over the Scarlet Knights. Pitt outgained Rutgers 365-207 in the game, with senior quarterback Tino Sunseri passing for 227 yards, two touchdowns and no interceptions in his final

home game. “That was a big win,” Pittsburgh head coach Paul Chryst said during the teleconference. “Rutgers is a good football team. It was Senior Day for 18 seniors, so it was a good day to send them out. I thought guys played hard and found a way to make enough plays to win.” Now it’s back to work for Connecticut and Pittsburgh, with the teams facing the same door-die situation this coming Saturday. Pitt has the easier matchup on paper, with a trip to 3-8 South Florida, a team that has dropped eight of its last nine. Still, Chryst and his players are not looking past the Bulls. “There is a big difference,” Chryst said. “This is the last time this group of players will play together. If we can go out and earn the right to play another game, I think that’s a huge thing. … I think we’ve got a heck of a challenge against South Florida, and we’ve got to focus on that.” The Huskies will have home-field advantage against 8-3 Cincinnati, which has won three of four, including a 27-10 win over South Florida on Saturday. The Bearcats have the added incentive of playing for a share of the Big East crown, although they can’t win it outright due to a tiebreaker against Rutgers and Louisville. “Cincinnati is an outstanding team,” Pasqualoni said. “They have a very explosive offense; I really like what they do. … They run the ball well, they have an excellent core of wide receivers. This will be another tough game, and another big challenge for us this Saturday.” Regardless of what happens in this week’s win-or-go-home situations, UConn and Pitt’s impressive efforts against Louisville and Rutgers remain real. For Pasqualoni, it’s a testament to his team’s toughness and determination despite this season’s adversity. “Things in life don’t always go your way,” Pasqualoni said. “To me, there’s life lessons to be learned, and one of the most important characteristics you can have is persistence and perseverance. If you stay with it long enough, maybe you will have some success, and maybe you will succeed.”


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14 n o v e m b e r 2 7, 2 0 1 2


head coach Hugh Wyatt said. “So it’s really not that original.” The history of the wildcat formation goes all the way back to 1907 when Pop Warner — a man whose name is synonymous with football’s beginnings — was the head coach at Carlisle (Pa.) Indian Industrial School. There, Warner employed the single-wing formation to take advantage of Jim Thorpe’s rare athletic ability. The single-wing offense involved a direct snap to either a tailback or fullback, both of whom were lined up several feet behind the center, who would carry the ball himself. The simple formation led Carlisle to incredible success, winning at least 10 games in five of the eight seasons Warner coached during his second stint with the Indians. But despite the encouraging results, by World War II the forward pass had rendered Warner’s single-wing obsolete. Half a century later, the formation re-emerged. On Sept. 21, 2008, the Miami Dolphins broke it out against the New England Patriots. The Dolphins sent out running back Ronnie Brown to take a shotgun snap late in the first quarter. The formation caught the Patriots off guard and Brown took advantage of the extra blocker to dart into the end zone for a 2-yard score, giving Miami a 7-0 lead. New England would never lead as Brown scored three more touchdowns and threw for another on just six wildcat plays. Unprepared and overwhelmed, the Patriots were routed by the Dolphins 38-13. So began the newest iteration of the single-wing formation. The legend of the wildcat was born. “It was exciting because also it was one of

sports@ da ilyor a

the first times they had lost a game at home in a long time and we really dominated the game,” said Steve Bush, Miami’s wide receivers coach in 2008. “And for us, it kind of kickstarted our program that year.” But that’s not the whole story. This second coming of the wildcat can trace some of it roots right back to Camillus, N.Y., right outside of Syracuse, at West Genesee.

“The main thing that I take credit for, and I could win this in the court of law, was giving it the name — ‘the wildcat’ — that’s all.” Hugh Wyatt


In 2007, Bush, then the Wildcats’ head coach, implemented a spread-option offense with a mobile quarterback reminiscent of the formation Miami would run a year later. While Bush wasn’t responsible for bringing the wildcat to the NFL — that was the Dolphins’ quarterbacks coach David Lee, who ran a similar offense as the offensive coordinator at Arkansas a year earlier — he did add his input and expertise based on the system he ran at West Genesee. “We kind of expanded on that,” Bush said. “And we were rolling along as an offensive staff, and game planned every week and added a few wrinkles to it.” In the late 1990s, La Center (Wash.) High School, then coached by Hugh Wyatt, implemented a formation that had two running backs

line up in a shotgun formation, either able to take a direct snap. It was a system that Wyatt’s offenses ran for more than 50 percent of their plays some years. “It was original for us because it meant that we could adapt some of what we did to singlewing principles,” Wyatt said. “But I’m sure other people have been doing things similar to that. “The main thing that I take credit for, and I could win this in the court of law, was giving it the name — ‘the wildcat’ — that’s all.” In 1997, Wyatt published an article about his new formation using the name “wildcat,” the first known use of that name for the formation. That same year, Wyatt began selling instructional coaching videos to teach this formation. He said sales for his videos are “in the thousands,” including several college coaches, though he wouldn’t divulge any names. Villanova head coach Andy Talley, who has run a similar offense at Villanova since the late 1990s, also takes credit for the name. Talley even said he invented the whole concept. In 1999, Brian Westbrook was a star at Villanova before becoming a two-time All-Pro for the Philadelphia Eagles. To take advantage of his superstar running back, Talley implemented the wildcat formation, taking its name from the school’s mascot. “We used to direct snap the ball to Brian and we called it the wildcat … because we couldn’t think of a much better name for it,” Talley said. “And I’d not seen anybody run that formation prior to us running it in college football.” Though the stories contradict, none tell why the formation returned to the forefront — how the wildcat became the ultimate gadget package and most talked-about adaptation in modern football. That story takes place in Manhattan, Kan., and starts with head coach Bill Snyder. “(Snyder’s) a very innovative guy,” Wyatt said. “And he made maximum use of his players.” By 1998, Snyder was already a well-established head coach at Kansas State. In less than a decade in Manhattan, Snyder had taken a team that Sports Illustrated once called “Futility U” to respectability. By his fifth season, Snyder

coached the Wildcats to a bowl game. Two years later, K-State won 10 games. Kansas State entered the 1998 season ranked No. 6 in the nation. The Wildcats were successful, but no one could have imagined how that success was attained. Snyder essentially turned quarterback Michael Bishop into a direct-snap running back en route to 11 wins and what was then the program’s most successful season. Football in the 1990s was dominated by the I-formation and split-back offense. Defenses would stack the box and neutralize the running back. As teams adopted more and more spread principles, KSU searched for a way to run the ball easier with a single running back in the backfield. “Why can’t the remaining back be the fullback, and let Michael Bishop be like the tailback?” former K-State offensive coordinator Ron Hudson said. “And that’s how it evolved where now we started running the same plays out of one back with Michael out as the tailback with the remaining back as the lead blocker.” The formation’s evolution into the modern read option actually came about by accident. During a practice, Bishop botched a handoff to the running back and carried the ball himself. Though they call players like Bishop quarterbacks now, that’s not a name Wyatt likes to use for these read-option signal callers. “It does bother me that they refer to these guys as quarterbacks because really they’re not,” Wyatt said. “They’re single-wing tailbacks.” Though the wildcat seems to have faded away since that 2008 season when it took the NFL by storm, shades of it are still visible throughout college football and even in the NFL. Quarterbacks Johnny Manziel, Collin Klein and Braxton Miller, and NFL stars Michael Vick and Tim Tebow all help keep the legend alive. Most call it the read or spread option now, but it all traces back to one of football’s earliest formations. “There were so many of these accomplished quarterbacks who could run and pass that it just seemed to me that we were getting ready to see a revival of the single-wing,” Wyatt said. “That’s what we’re seeing.”


it and she is only going to get more. It’s great.” SU head coach Paul Flanagan has watched her grow from a newcomer a few short years ago to becoming a leader and the program’s all-time leading scorer. Flanagan is proud of the progress she has made and he knows she will be key for SU to make a run for the conference title. “Holly has worked extremely hard on all aspects of her game since arriving here four years ago,” Flanagan said. “She has consistently been one of our top offensive players for three and a half years. We will count on Holly’s leadership abilities and scoring prowess to help us continue our quest for a CHA title.”


Ferrara said. “Definitely one of the smartest players on the team. She is very poised with the puck. She always can control it and knows how to pick the corners to score.” Ferrara said she’s also learned from CarrieMattimoe during her time playing with the now all-time leading scorer at Syracuse. While Carrie-Mattimoe didn’t know she had broken a record, many of her teammates did. Ferrara said this is only one part of CarrieMattimoe’s great career thus far. “It’s awesome,” Ferrara said. “She deserves

This sudoku is wearing a striped tie @DBWilson2




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november 27, 2012



the daily orange

Origins of wildcat offense still unsure, but effect on football is clear


o this day, it’s one of football’s great urban legends. The rumored origins for the unorthodox formation spread the entire country, from a high school in La Center, Wash., to an emerging Big 12 Conference power in Manhattan, Kan., to a then-Division-IAA school in Villanova, Pa. One of the most popular origin stories traces the legend back to Central New York, where the West Genesee Wildcats rode the unique offense to the 2007 New York Class AA State Championship. The answer, though, goes much further back in history than any of those four locations, though all four now have been inextricably tied to the lore of the wildcat formation. “This thing that they call ‘the wildcat’ is nothing more than what they call a direct snap,” North Beach (Wash.) High School SEE WILDCAT PAGE 14

graphic illustration by beth fritzinger | design editor

ice hock ey

Carrie-Mattimoe breaks goals record By Ryan Raigrodski STAFF WRITER

When Holly Carrie-Mattimoe tied the record for most career goals at Syracuse on Friday, she had no idea that she had even accomplished the feat. “Good to know,” Carrie-Mattimoe said when told she had tied the record. “I guess it’s exciting. I don’t know.” Carrie-Mattimoe scored her 35th career goal last Friday against Rennselaer Polytechnic Institute, passing former SU stars Stefanie Marty and Isabel Menard to become the program’s most prolific goalscorer. Carrie-Mattimoe leads the

Orange (8-5-1, 3-0-1 College Hockey America) with 12 points and is tied for the team lead with six goals. The senior captain has been crucial to the program as it continues to grow in its fifth year. “Ever since she got here she’s been an important player to our team, so we’re really happy for that,” defender Jacquie Greco said. “Maybe the younger girls are going to strive to beat her now, so it’s really good for our whole program.” Carrie-Mattimoe and Greco have been teammates for four years. Greco said Carrie-Mattimoe brings on-ice

leadership to Syracuse. “She makes the easy plays, she makes the simple plays,” Greco said. “She knows the game really well. She might not make flashy plays, but it’s the little plays she makes that people who don’t really understand the game don’t really notice. “She’s really important to our team.” For most of this season, CarrieMattimoe has played on the same line with Margot Scharfe and Nicole Ferrara. Ferrara said Carrie-Mattimoe’s production has been key for SU. “She’s amazing to play with,”


sarah kinslow | staff photographer HOLLY CARRIE-MATTIMOE notched her 35th career goal on Friday against Rensselaer Polytechnic Institute, becoming the leading goalscorer in Syracuse program history. She has six goals on the season.

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