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February 24 - March 2, 2014

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Fashion Wins

Oscar Week! The stylists, designers, super flacks & fortune tellers taking over Hollywood right this second


Beauty Musts

Right off the runway!


Makeup artistry by Charlotte Willer. ©2014 Maybelline LLC.



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Daily Pop


Find out where you stand on the red carpet this season.

Because testing you is loving you! FA S H I O N W E E K D A I L Y. C O M

Do you REALLY know Hollywood Style? 1.

Who Is Ilaria Urbinati? a. The third runner up in The Hunger Games b. The founder of Urbin Outfitters c. Bradley Cooper’s stylist d. Justin Bieber’s moustache groomer


Kanye West recently revealed that… a. His daughter, North West, is designing a line of kidswear for The North Face b. He was rejected by Central Saint Martins for being “too famous” c. He really, really loves fish sticks d. He invented jeggings in the late ’90s but was too busy to patent them


The Olsen’s backpack for The Row cost $55,000 because... a. It’s covered with pills by Damien Hirst b. It’s covered with jokes by Dave Coulier c. It’s made from real human backs d. $60,000 seemed a bit excessive


Marc Jacobs has a tattoo of which cartoon on his right arm? a. Marge Simpson b. Spongebob Squarepants c. Anna Dello Russo d. Elton John


Why was Pharrell’s hat so big at the Grammys? a. He was smuggling in weed for Justin Bieber b. He’s starring in a Kid ’n Play bio pic and didn’t want to spoil the surprise c. It wasn’t, he’s shrinking d. It was a homage to Malcolm McLaren


Leonardo DiCaprio recently hit on which model? a. Carmen Carrera b. Lea T c. Ashley Smith d. Cara Delevingne


Which of the following people was not Anna Wintour’s assistant? a. celebrity stylist Leslie Fremar b. celebrity stylist Kate Young c. author Lauren Weisberger d. actress Blake Lively


The three key ingredients of Kate Moss’ 40th birthday party last month were… a. A pot of tea, digestive biscuits, and the Homeland season finale on telly b. Naomi Campbell, The Dorchester Hotel, and a rare vintage car c. Susan Boyle, a circus donkey, and 40 pounds of Ketamine d. The Duchess of Cambridge, Kensington Palace, and a CBE from the Queen


Who Said It: Kanye or Karl? 1. “Sweatpants are a sign of defeat. You lost control of your life so you bought some sweatpants.” 2. “I jog in Lanvin.”

Fashion photographer Terry Richardson has shot Miley Cyrus every which way except... a. Fully nude b. Topless c. Bottomless d. Fully clothed


The most expensive accessory to ever appear on a red carpet is… a. Gloria Stuart’s 15-carat diamond b. Gloria Estefan’s 150-watt sound machine c. Joan Rivers’ face d. Heather Mills

3. “Fur pillows are hard to actually sleep on.” 4. “Life is not a beauty contest, some [ugly people] are great. What I hate is nasty, ugly people ... the worst is ugly, short men.” 5. “For me to say I wasn’t a genius, I would just be lying to you and to myself.” 6. “I want to stop using the term ‘fashion’ because Eve made Adam bite an apple, and since then, it’s been illegal to be naked. I’m helping people follow the law in style.” ANSWER KEY: 1. KL; 2. KW; 3. KW; 4. KL; 5. KW; 6. KW

ANSWER KEY: 1.) c; 2.) b; 3.) a; 4.) b; 5.) d; 6) d; 7.) d; 8.) b; 9.) d; 10.) a 9-10 correct

6-8 correct

3-5 correct

0-2 correct

Say hi to Seacrest, chéris! You’ve got a pimp spot on the carpet, and know you’re fashion cold. Remember to buff your nails for the mani cam.

Not bad. You’re just close enough to get a selfie with Lupita Nyong’o. So what if she’s standing five feet away from you?

You’re sandwiched between the Beliebers and the stalkerazzi behind a police barricade. But study up! You’ll get there.

Sorry, chicster, your car broke down on the way to the Dolby and you’re stuck in the parking lot at Circle K. Fill up your tank with The Daily, stat! G E T T Y ( 1 0 ) ; B FA N YC . C O M

ACTING AMBITIONS With Daily cover star, model Sasha Luss

Discuss: Fashionettes’ Oscar Predictions! Jourdan Dunn: “Wolf of Wall Street was good, but really long. I had to close my eyes during all the drug scenes! I got really uncomfortable, but I hope Leonardo DiCaprio gets an award for his performance.” Vogue Italia’s Franca Sozzani: I loved Philomena. Judi Dench was fantastic.” Lindsey Wixson: “I’m not really into the Oscars. I don’t really watch TV.” Teen Vogue’s Andrew Bevan: “I love Cate Blanchett, and I’m excited for her: I think she’s a shoe-in.” Emmy Rossum: “Lupita Nyong’o

Have you seen any nominated Oscar flicks? Gravity! The Oscars for me are more about which dresses everyone wears. Do you want to attend the Oscars at some point? I’d like to win an Oscar someday. Acting is something I want to do. I’m Russian, so I don’t want to play a Russian prostitute. I worked with a very famous Hollywood director on a commercial; he said I have potential.

your daily dose

Cate Blanchett

CATCHING UP With Vanity Fair EIC Graydon Carter Was it hard getting all those A-listers on your Hollywood cover? No. When you ask them to do that, they come. What can we expect from this year’s VF Oscar party? We’re moving the party this year because of traffic and parking issues. Hopefully, it’ll all work out. Who do you get excited about seeing at the party? My kids. They’ve been coming for 21 years.

Dear Readers, We are gathered here today to celebrate the holy matrimony of OSCAR TALK two gorgeous lovebirds…fashion and With InStyle’s Ariel Foxman Hollywood! Welcome to the first-ever What’s InStyle doing for Hollywood issue of The Daily Front the Oscars? Row. We’ve been the delicious read of We’ll be hosting our anNew York Fashion Week for the past 11 nual Oscar viewing party, years, and we’re thrilled to make our attended by young Hollywood’s grand entrée into Los Angeles. In the movers and shakers. issue, we deconstruct the celebrity Is awards season really chaotic for you? Lupita fashion machine down to its Nyong’o The most hectic part is finding a place and channel to watch the Oscars while nuts and bolts, and chat with the in Paris for shows. It’s always on at an power players from Rodarte and ungodly hour. Marchesa, talk pixies with Anne Who should win an Oscar? Hathaway’s mane man, and become Oprah, but she’s not up for one. psychic friends with a celebrity medium. We also live for a juicy read, so we convinced ANIMAL INSTINCTS stylists and assistants to dish the dirt on With Manolo Blahnik their bosses—strictly confidentially, of course, You’re such an icon! chéris. But can you guess the high-powered An icon of what?! Margot Robbie baddies? Here’s to a long-lasting marriage, in A fashion icon! Oh, please. You’re losing your mind. richer or poorer (but mostly just richer!). You As a kid, you dressed animals in may now air-kiss all around. shoes! What kind? Lizards. I loved them. I’d caress them. You should do shoes for dogs. Don’t complicate my life, but that’s a divine idea. Any thoughts on the Oscars? I adore Cate Blanchett. I didn’t like Blue Jasmine, but she’s brilliant.

A bientôt!

The Editors


How did these models-turned-actresses’ silver screen projects fare at the box office?

Cindy Crawford Kate Upton Fair Game Three Stooges $12 million $55 million


Cara Delevingne Anna Karenina $69 million

Marisa Miller R.I.P.D. $78 million

Erin Wasson Abraham Lincoln: Vampire Hunter $116 million

Milla Jovovich Resident Evil: Afterlife $296 million

Brooklyn Rebecca Romijn Decker X2: X-Men United Battleship $408 million $303 million

Agyness Deyn Clash of the Titans $493 million

Rosie HuntingtonWhiteley Transformers: Dark of the Moon

$1.1 billion

G E T T Y I M A G E S ( 1 8 ) ; B FA N YC . C O M ( 7 ) ; SHUTTERSTOCK

e l i z a b e t h a n d j a m e s White dress with cutouts, $365. Y.E.S. Contemporary Sportswear. Select stores. m i l ly Blue crossbody bag, $295. Handbags.

l i f e i s fa s h i o n - pa c k e d

REAL TALK! With Decades’ Cameron Silver How do you feel about the borrowing situation in Hollywood nowadays? The whole system is so out of control. The nominees and their agents have a sense of entitlement. Everybody wants everything for free! Decades has always been a destination for people who actually buy, as opposed to people who just borrow. Will it ever calm down? No. When Decades opened in 1997, stylists were just emerging. Now, there’s strategy and longterm relationships; Jennifer Lawrence has to wear Dior. Do you track who wears what? I watch the red carpet, but it’s all so calculated. We don’t have train wrecks anymore! They’ll never be a Björk again. I want Cher! Check out Decades’ vintage gems at 8214 Melrose Ave.

Mi x Fix

PERRY PATROL With stylist Johnny Wujek How often do brands court you? Daily. I get hit up by all these PR girls. Even Valentino said, ‘We’d love Katy Perry to wear our couture.’ Do you join clients at events? It’s tradition to be with Katy on the red carpet. At the Grammys, I’m on train patrol. But Katy’s the only client I do that for! How did you meet Katy? We were at an event 10 years ago. She was with a cute guy—I kept looking at him, and she was looking at me. I went to the bar, and Katy said, ‘Are you on his team or my team?’ and I was like, ‘I’m on his team.’ I said, ‘If you ever need a stylist, I’m your guy.’ Katy just never stopped calling! You style Kate Mara and Amber Heard, too. Who else do you work with? I’ve started working with Bella Thorne. But working with Katy is so full-time, I’m not looking to take on many others. But Kim Kardashian has been hitting me up lately. I just did her Christmas card. She’d be a fun one!

DON’T WORRY, GUYS, WE DIDN’T FORGET ABOUT YOU! When that scruff gets out of control, guys, you’re in need of some serious pre-red carpet grooming. Conair For Men’s Fast Cut Pro and Twin Trim All-inOne Beard and Mustache trimmer to the rescue!

INSIDE! 20 pages of S, BEAUTY MUSTS the straight off runway!


☛ “I’d love to voice a character in an animated film. I keep saying it in interviews in the hopes that someone reads this and gives me a good part!”—Heidi Klum ☛ “Milla Jovovich and Diane Kruger have transitioned from models to respected actresses, yet they haven’t left fashion. They’re still faces of top campaigns while making blockbuster hits!”—The Face’s Lydia Hearst. ☛ “It’s like being a princess: choosing jewels, shoes, and dresses...and calling it work!”—Jenny Packham on awards season. ☛ “You’re in a tuxedo, as the most famous names in the world come up one at a time. It never gets old.”—ELLE creative director Joe Zee, on covering the Oscars. ☛ “It’s a great showcase for designers. But the dresses are so long, you never see the shoes!”—Nicholas Kirkwood on the Oscars

Red Carpet Chatter

With Caché Brand Ambassador, Louise Roe What are you doing for the Oscars this year? I’m hosting for Access Hollywood! What was your first red carpet experience like? I was still living in London, and I flew to L.A. to cover the Oscars for when they were just starting a TV channel. It was freezing cold; I interviewed Leo DiCaprio, Martin Scorsese, and George Clooney. Why are you great on the red carpet? I don’t waltz in thinking I’m amazing. I still get really nervous; I do a lot of research. You can’t ask cliche questions. You’ve got to know your stuff. Being British also helps a bit—you can be sarcastic and playful. I once gave Gwyneth Paltrow a pop quiz on her cockney rhyming slang, and she nailed it. She got really into it, actually! Congrats on your brand ambassador gig for Caché! What will that entail, exactly? I’m a spokesperson for the brand, and I styled the campaign. I’m spreading the word about the new collection! Caché started in 1975 and people are aware of the brand, but now, it’s more edgy and youthful. It’s also very flattering on curves: I like breaking the myth that fashion is just for runway chicks!


front row Editor in Chief, CEO

Brandusa Niro Guillaume Bruneau Creative Director Christopher Tennant Executive Editor

Eddie Roche Deputy Editor

Editor Michelle Lee Managing Editor Tangie Silva Features Editor Alexandra Ilyashov Fashion News Editor Paige Reddinger Writer Reporters Dena Silver, Julie Zigos Art Director Teresa Platt Contributing Photographer Giorgio Niro Contributing Photo Editors Jessica Athanasiou-Piork, Shane Cisneros Contributing Copy Editor Annette Deinzer Imaging Director George Maier Contributing Imaging Assistant Mihai Simion President, Publisher Paul Turcotte Advertising Director Hannah Sinclair Trade Publications Director Charles Garone Account Director Chloe Worden Marketing Manager Kelly Carr Sales & Marketing Coordinator Sabrina Fares Digital Director Daniel Chivu Manufacturing Operations Michael Esposito Amy Taylor

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DAILY FRONT ROW, INC. The Daily Front Row is a Daily Front Row Inc. publication. Copyright 2014. All rights reserved. Reproduction without permission is strictly prohibited. Requests for reprints must be submitted in writing to: The Daily, Attn: Tangie Silva, 135 West 50th Street, 4th Floor, New York, NY 10020. Single copy price $5.99. Annual subscription price (18 issues) $89. E-mail


Sasha Luss in Roberto Cavalli Spring 2014 Collection photographed by Greg Kessler G E T T Y I M A G E S ( 1 1 ) ; PAT R I C K M C M U L L A N . C O M ( 3 ) ; S T E FA N I A C U R TO ( 3 ) ; B FA N YC . C O M ( 2 ) ; D AV I D C H E S T E R ; F I R S T V I E W


2/10/14 2:09 PM

Stephen Huvane, partner at Slate PR, publicist for Jennifer Aniston

Red carpet count: Several hundred, at least Who are you wearing? A Zara jacket, not sure of the shirt How long did it take to get ready for this specific carpet? I’m really fast: No longer than 20 to 25 minutes—that’s one of the benefits of being a man! Fashion rules for publicists: Make sure not to stand out too much. And definitely wear a good pair of comfortable shoes!

u B zz

Hey, who’s that? It’s Charlize’s rep, Amanda Silverman!




A PUBLICIST! Leslie Sloane,

publicist for Blake Lively Red carpet count: Over 500 Who are you wearing? Carolina Herrera, Chanel and Lorraine Schwartz jewels, Chanel bag and Louboutin shoes How long did it take to get ready for this specific carpet? About 40 minutes Best part about the red carpet: Knowing there is an end! Fashion rules: Black seems to be the uniform. Look presentable, as you are a reflection of your client. Wear a great pair of shoes. Also, carry a fabulous bag: It makes the outfit. What’s in your bag? Cell phone, lip gloss, a compact, mints, Advil, and double-sided tape

We see you, Lauren Auslander! (Zooey Deschanel’s rep)

Gary Mantoosh,

publicist for Kate Beckinsale and others Red carpet count: At least 300 Who are you wearing? Gucci tuxedo at Cannes Your red carpet style: I prefer to wear a suit, whether it’s a daytime event or a nighttime premiere. How long did it take to get ready for this specific carpet? It took me 30 minutes. I had to tie the bow tie; it took me some time to get that right.


Clients include Cate Blanchett, Kate Winslet, and more Where do you shop? My free time is limited, so I tend to shop at Net-a-Porter. My daughter Charlotte is my shopping partner. She usually talks me out of most impulsive purchases. Which store do you beeline for in L.A.? I shop mostly at Neiman Marcus. Every designer I love is available there. Which pieces should every woman in Hollywood own? A beautiful Calvin Klein evening coat, any sexy dress from Gucci, and a tailored Givenchy jacket. FA S H I O N W E E K D A I L Y. C O M

Fashion rules for publicists: I think wearing black or a darker color is a staple for publicists on the carpet, especially for award shows. As a man, I luckily don’t stress about if my shoes will be comfortable. I definitely don’t think a publicist should look dressier than their client. What’s in your pockets? Gum or mints, Kleenex, a DenTek tooth flosser, and my iPhone

STYLIST TALK WITH... Cristina Ehrlich

Super-stylist to Amy Adams, Penelope Cruz, and others What’s your favorite look you’ve ever styled? There are so many, but in 2012, Julianna Margulies wore a Giambattista Valli couture gown to the Emmys that still takes my breath away today. What did you do before dressing Hollywood’s haute list? Before I was a stylist, I was professional dancer. I always embrace every opportunity to dance in my fittings with—or for—my clients! What’s the scoop on your Pandora Jewelry brand ambassador gig? I’m approaching my fourth year with them, and feel blessed to be part of such an inspirational brand. It has a classic aesthetic that’s present with trends, but stays with the test of time, which is much like my styling. G E T T Y I M AG E S (6 ) ; B FA N YC . C O M ; I M AG E C O L L E C T. C O M ; PAT R I C K M C M U L L A N . C O M

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Front tHE

row BESt

DrESSED In New York, London, Paris, and Milan, the runway holds the main event but the seats are where the action is. The darling of Fall 2014? Oscar nominee Lupita Nyong’o, who rocketed to icon status in a few short months. “You have to wear something to these events, so I wore things and people took to them,” she says, humbly. “It wasn’t my agenda, but it’s fun, and I’m flattered that everyone’s digging my style.” Herewith, a salute to Nyong’o and the other style standouts of the season...


It’s fun, and I’m flattered that everyone is digging my style. —Lupita Nyong’o

Lupita Nyong’o and Naomi Watts

at Calvin Klein Collection Fall 2014

getty images




Nicole Kidman, Rooney Mara, and Naomi Haris at Calvin Klein Collection Spring 2014

I have no sense of what’s fashionable. I just know what I like to wear. —Nicole Kidman


Best Dressed Bond Girl:

NaOMie HarriS Naomie Harris is an actress who can wear many hats. She’s gone toe-to-toe with James Bond in Skyfall, battled ravenous zombies in 28 Days Later, and played Nelson’s wife, Winnie, in Mandela: Long Walk to Freedom. Offscreen, she’s just as versatile, switching up designers as the mood or moment suits her. She’s thrilled us in Chanel, moved us in McQueen, and revelead her inner vixen in Vionnet and Valentino. What’s your style philosophy? Wear the clothes, never let them wear you. Who’s your style icon and why? Thandie Newton for her quirky playfulness and Audrey Hepburn for her timeless elegance. What’s in your bag when you’re walking the red carpet? My phone, my driver’s number, lipstick, and pocket hand warmers as I’m always cold. Has being in a Bond film changed your style? I think being part of the Bond franchise and taking on the role of Ms. Moneypenny has helped me to embrace a more sophisticated and sexy version of myself for sure. You’ve worked with some really stylish men, like Daniel Craig and Idris Elba. Who’s the most stylish guy in L.A. right now? Definitely Lenny Kravitz. He’s the only man in Hollywood that can wear pearls and make it look cool and masculine. You’ve had your share of fashion moments this year. What’s the most memorable one? Leaving Paris Fashion Week on the Eurostar and arriving in London with literally five minutes to change in the station toilets before I had to get to Kensington Palace for a charity event. People were banging on the toilet door for me to hurry up as there was a massive queue outside. It was completely devoid of glamour and so stressful, but I managed to whip together my outfit, dash for the car and make it to the palace on time and in one of the most beautiful dresses I’ve ever worn.

My philosophy is wear the clothes, never let them wear you.

gEttY ImAgEs




I’m not afraid to try a new designer, but it has to look right on my body. You don’t want to look like a fashion victim! —Katie Holmes

Tyra Banks, Katie Holmes, and Anna Kendrick at Marchesa Fall 2014

At Marchesa in New York earlier this month, all eyes were on Katie Holmes. “I always loved clothes growing up,” she says. “You do these photo shoots and you get exposed to Hermès, Chloé and Armani, and you start to feel the difference.” Meanwhile at Michael Kors, Vogue obsession Blake Lively capped off a gorgeous front row triumvirate with Freida Pinto and Rose Byrne.

Blake Lively, Freida Pinto, and Rose Byrne at Michael Kors Fall 2014 FA S H I O N W E E K D A I L Y. C O M

I don’t have my own stylist. I like to be a little different—everyone wears the same dresses. —Diane Kruger

Diane Kruger, Reese Witherspoon, and Gwyneth Paltrow at BOSS Fall 2014

A minute after the photo above was taken at BOSS, Reese Witherspoon and Gwyneth Paltrow were back to snapping front-row selfies. It just goes to show that even diehard veterans still get excited by the spectacle of it all. Sharing their prime perch was another one of our favorites, Diane Kruger, whose love of fashion is infectious. “I truly, genuinely, like clothes,” she says. “Making them is an art form and wearing them is a form of self-expression. I find it very emotional. I remember important moments in my life based on what I was wearing.”

Dakota Fanning at Proenza Schouler Fall 2014 G E T T Y I M A G E S ( 4 ) ; B FA N YC . C O M




Best Dressed New Mom

JENNA DEWAN You may know her now as the star of Step Up, American Horror Story, and Witches of East End, but Jenna DewanTatum started out as a dancer for Janet Jackson, ’N Sync, Ricky Martin, and Missy Elliott. The 33-year-old fashion superfan has sat in her share of front rows and posed on many a red carpet wearing everyone from Roberto Cavalli to Reem Acra to Zac Posen. Her best accessory? Her dashing husband, Channing Tatum, and their 8-month-old daughter, Everly. How would you describe your style? I think about what makes me feel comfortable and what I’m being inspired by in that moment. I generally go between feminine and fairy-like, and edgy sexy. Has motherhood changed your style? Well, being comfortable is always my first concern since I’m now nursing and chasing Everly around 24/7! I used to wear heels all the time, but now flats and boots are my new best friends. It’s all about being chic but still comfortable. You’re working with Brad Goreski. How has he influenced your style?

I generally go between feminine and fairy-like, and edgy sexy.

Brad and I both have a real flair for the dramatic and he really gets how to take what I’m inspired by and make it a moment. I love how he helps me pull a look together. Who’s your favorite designer? It’s so hard to pick one, but I love Valentino, Dior, and Zac Posen. What’s usually in your bag when you’re on the red carpet? Lip gloss, concealer, my iPhone, and gum. What’s the best advice anyone has ever given you about the red carpet? Take a picture in the dress at the fitting! Sometimes certain dresses look better in person than on camera and vice versa.

Jenna at the 2014

InStyle Golden Globes after-party

Rising Style Star: Masters of Sex’s

CAITLIN FITZGERALD My style is...traditional with a twist. Growing up, I a lot of vintage, changed my hair color a lot, and wore silver glitter-covered sneakers. Things have thankfully mellowed over the years, but I still get a little thrill when I see sequins. My first red carpet was...for a movie called It’s Complicated. I remember being genuinely concerned that I was going to have a seizure from all the flashes. My style icon is...Cate Blanchett. No one does it better in my opinion! Caitlin at the 2014 Golden Globes





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In Dsquared2, he’ll be The Wolf of Milan!


Harvey Weinstein

Tinseltown Edition! Everyone loves a good makeover, so we asked the fashion fairy to sprinkle her pixie dust on some of our favorite Hollywood fixtures.

Martin Scorsese

He became a new father in April. Why not a leather daddy, too? Donatella approves!

We haven’t seen much leg since Pretty Woman, Julia. Ulyana Sergeenko can help!

Julia Roberts

Judi Dench

Our favorite Dame looks absolutely Delevingneish in Chanel. What would Karl say?

Brian Grazer Aaron Sorkin

Ellen DeGeneres

The queen of daytime looks regal in Versace Couture. (The Lena Dunham head pigeon is optional.) Who needs spikes? Grab a lift from J.W. Anderson!


The Social Network scribe, in Versace, can do the talky... and the walky! G E T T Y I M AG E S ( 1 5 ) ; PAT R I C K M C M U L L A N . C O M ( 5 )

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Women dream about wearing Marchesa’s fantastically intricate gowns. It’s one of the reasons the eveningwear brand has maintained such red carpet clout amidst powerhouse brands like Dior and Armani. Since the beginning, they’ve dressed everyone from industry icons like Renée Zellweger and Sandra Bullock to new powerhouse Kerry Washington. Georgina Chapman filled us in on what it takes to make red carpet magic. BY PAIGE REDDINGER Who was the first celeb to wear Marchesa on the red carpet? Renée Zellweger wore it to the Bridget Jones: The Edge of Reason premiere in England. It really was a moment. I remember waking up the next day and there she was in every newspaper and there was the name, Marchesa. It really was an “Aha!” moment about the power of the red carpet. Did you fit her personally? Yes. Renée is who really taught me about how to work with an actress and about the red carpet. She was very kind and she really went through what it was she was looking for and how it would read in a photograph. She wanted to feel secure on the red carpet and see how the dress moved when she walked. It was really about seeing a dress from a different angle. When you’re designing for the catwalk, you don’t necessarily think about these things. How did you get her to wear the dress? We enlisted the help of Nanci Ryder, her publicist in L.A. We knew we wanted to get somebody on the red carpet, because we couldn’t afford to advertise at the time, and we were looking at those weekly magazines when I first started Marchesa and thinking it would be a great way of getting the name Marchesa out there. We showed Nanci the clothes we had and she said, “I have a client going to a big premiere. If you want to submit some sketches go ahead.” Renée ended up choosing two of them. We made two or three for her. She took a chance on us so we were very grateful.

Sarah Jessica Parker


Anne Hathaway

Halle Berry

Sandra Bullock


How have you built other celebrity relationships? After Renée, we came out to L.A. and we brought all of our dresses out and set them up in a suite in a hotel and invited all the celebrity stylists and started building relationships. Then we started sketching for them, and the rest is history. How often do you make custom pieces? Tn the beginning we weren’t doing a runway show. We were only doing one-off pieces. Now we have runway so a lot of times dresses are taken straight from the runway. For example, Kerry Washington texted me after the Spring/Summer show and wanted to wear a dress to the Emmys and she wore it that weekend. We sent it straight out to her. Or, it could be that we sketch. It’s really every which way. What’s the longest you’ve ever spent on a dress for a celebrity appearance? If you want to have something fully art-worked and fully beaded from scratch then the dress has to get designed. You have to approve swatches of fabric and those swatches have to come back and forth from India. If it’s embroidered then the dress has to go out to be embroidered then it comes back and has to be constructed and put together and then the dress has to be fit. For a bride, it could be a month-to-month process, but with celebrities it’s a quicker turnaround, because they tend to work closer to the mark. What lengths have you had to go to in order to get a dress to a celebrity? I’ve gone to make sure gowns fit them right before they go on the red carpet. I’ve gone to some stars’ houses personally. I turned a cocktail dress into a gown in two nights. I had people working through the night on Sandra Bullock’s dress she wore in 2010 when she won best actress for The Blind Side. It had so many beautiful beads and it was a complex dress so we had shifts, but it’s so worth it in the end. What happens when you put in hard work on a dress and they don’t wear it? If I choose to make the gown knowing that it’s not a 100 percent guarantee they’ll wear it, then it’s something I know about in advance so I’m fine with it. But more often than not they might call back that same dress for another event or someone else might wear it. It’s the nature of the game. I’m a woman so I understand. You can plan an outfit the night before and you can wake up and you might not feel right in it. These celebrities have to walk out literally in front of millions of people scrutinizing them and pulling them apart from every single angle. That must be incredible pressure for anybody. Do you ever have celebrities that come to you without a stylist? Blake Lively will text me directly about a dress. And she’ll often say, “Oh can I keep it? I have a couple of events coming up that I think it would be perfect for.” She does it all by herself. She’s very cool like that. What is your schedule like pre-awards season? This is probably our busiest time, because we have our show in between and I’ve just come back from London, because we had the BAFTAs there, and we’re fitting for all the awards and I’m now fitting for bridal. It’s always busy. And then you know, the nerves…because I do get nervous about it all. How many dresses do you loan to women during pre-awards show? You want to stick with a couple of people that you think might wear them, but I might send multiple dresses to one person. Right now, for example, we have sales going on so we’re trying to balance having the dresses with stylists and having them at sales appointments. Because of the nature of our dresses, we don’t have multiple samples. Is there anything that you would like to see change in the world of celebrity dressing? Yes, I’d like to see everybody wearing Marchesa!


I turned a cocktail dress into a gown in two nights...I’m a woman so I understand. You can plan an outfit the night before and wake up and you might not feel right in it.

g e t t y i m ag e s ( 5 ) ; p o r t r a i t: c o u r t e s y





Stuart Weitzman’s clever marriage of stylish designs with wearable heels that won’t leave you limping has grown his business into a $300 million empire. Celebrities like Beyoncé, Jennifer Lawrence, and Diane Kruger have taken note. The savvy shoe maestro filled us in on how he built his roster of celeb clients, and why his heels are the ticket to a painless awards season. BY PAIGE REDDINGER Who was the first celebrity to ever wear your shoes? Barbara Walters about 40 years ago. She was interviewing Henry Kissinger, who had been doing diplomacy in the Middle East. My secretary said, “You won’t believe who it is. It’s Barbara Walters.” So I picked up the phone and after she told me why she was calling I thought, Doesn’t matter who you are—every woman loves shoes. I just had to laugh, you know? So she didn’t even go through a stylist? They didn’t have stylists back then. It was more open. The way the conversation went was, “Hello, this is Barbara Walters.” And I said, “I’m actually speaking to Barbara Walters?” Boy, when I told my kids, they said, “Wow! We have a cool daddy.” That’s how it started. How did you get other stars to wear your shoes? They don’t have a problem finding beautiful shoes, but they do have a problem finding ones they can wear all night and that’s what we’re known for. When stylists became the way to get to celebrities, a lot of them

Miranda Kerr

Diane Kruger


would lead their stylist to us. People like Beyoncé and Jennifer Lawrence come to us now. But I spent a week at the Academy Awards for 15 years meeting stylists and actresses and custom fitting shoes personally. You really have to put the time in. I was in business about 10 years before I went after that trade. Have you ever paid a celebrity to wear your shoes? No! But if they’re going to use them for an event then we gift them and that allows us also to talk about it. How do you prepare for Oscar season? The final bell doesn’t ring until they decide which dress they’re going to wear. Many times we get surprises with actresses wearing our shoes that we didn’t think would be wearing them, because it works with their dress. But sometimes we lose the opportunity to put shoes on an actress, because she changed the dress. You win some. You lose some. Do you ever get special lastminute requests? We’re very good with that because I own my own factories so I can make things in a day if I have to. That maybe gets us a little extra. What’s your big shoe right now? The NUDIST sandal. It’s swept this season’s awards shows. We launched a customization program that gives shoppers the opportunity to design their own NUDIST sandal in 12 materials and colors. If you could have five celebrities at your dinner table, dead or alive, who would you invite? Marilyn Monroe and Audrey Hepburn. When I’m designing my shoes I actually think of them. I’d like to have Jennifer Aniston. I’d also have one of these hot young kids like Diane Kruger, because they give me a new attitude, or Beyoncé, who’s so well regarded as one of America’s great women. That would be a nice table. I probably wouldn’t be able to eat anything. What’s your Oscar pick for best film? My daughter, who’s a film critic at the New York Daily News said, “Don’t bet against 12 Years a Slave.”

They don’t have a problem finding beautiful shoes, but they do have a problem finding ones they can wear all night.

G E T T Y I M AG E S ( 2) ; P O R T R A I T: C O U R T E S Y

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Kate Young

Rachel Zoe







Celebrity stylist Cher Coulter works her fashion magic on some of the best-dressed actors in Hollywood, from Kate Bosworth and Sienna Miller, to Nicole Richie and Orlando Bloom. Here, the leopard print-loving chicstress sounds off on red carpet emergencies, j’adoring the ’80s, and what she’s got against mermaids. BY MICHELLE LEE PHOTOGRAPHY BY TONYA WISE What’s the best perk of your job? Definitely the travel. I went to Turkey twice last year with Orlando, which was great. I even got to tack on a few extra days to go around the markets. I also love going to fashion shows. It’s particularly fun if you get to go with a client and sit front row. What’s the biggest challenge? The competition, for sure. There are so many stylists now, and so many red carpets and so many famous people. I could start out with an amazing idea about how I want someone to look, but then someone else might have got that look first and done it in a different way. Also, there’s often only one sample worldwide of most of these gowns so you’re competing with editorial and competing with the designer’s own trunk shows. Is it a big no-no to pull a dress for a client if it’s already been on a cover? It used to be, but we can’t afford to be so picky anymore. If it’s an amazing dress, nine times out of 10 someone will be wearing it on a cover as soon as a sample is ready. Hopefully, the girl on the cover was styled with a different aesthetic than your client’s so you’re bringing something new. Would a designer ever make another version of a dress for you in a different color? I’m sure they would if I asked, but I’ve never had that happen because I’ve never had the time! What’s your biggest red carpet pet peeve? I think it’s boring when stars try and look so retro Hollywood. It’s like, for God’s sake, they did it way better the first time around! People miss the point of what’s going on now. The Erdem dress you put Sienna in last year caused quite a stir. Discuss! Oh, I loved that look. Notice how many other people since that moment have gone for a crop top? I’ve seen a Nicole Richie million of them, and she was one Kate Bosworth of the very first! If you like fashion, that’s what’s important. There are a million mermaid dresses, and that’s not making you stand out. I’m just not a FA S H I O N W E E K D A I L Y. C O M

The Globes are much more stressful than the Oscars. fan of mermaids! The red carpet is definitely less fashion forward than the runway. It is, but that’s OK because everyone will want that dress in 3 years time, you know? At least if something’s controversial, it sparks a conversation. Is Oscar week super-stressful for you? The Globes are actually much more stressful than the Oscars. You’ve just been away for the holidays and then you come back and—boom—you’ve got one week. With the Oscars, you’ve got more time. There are also newer collections that have just shown so you’ve got more choice. It’s a different beast. How do you let off steam? I walk my dog up the street every morning for an hour. That’s when I can concentrate. Her name’s Lovern. She’s like my little baby. What’s your biggest worry on Oscar night? Something tearing on the red carpet or that they’ll shoot it and it’s see-through. I’m really paranoid about stuff like that. I book a tailor for the day because a lot of the things that could go wrong are not really fixable by me. Are malfunctions common? They’re not common, but when they happen you panic. One time, a client was going to an event and the bloody zipper tore. I had to sew it back together myself. It wasn’t brilliant, but it worked. Whose style do you most admire? Carine Roitfeld’s style amazing. She’s a great role model for anyone. How did you dress as a teen? The ’80s were just brilliant. It was so individual. I’d make a lot of my own clothes. I made this velvet circle skirt that I’d wear with long socks and a bowler hat. Who’s your favorite designer at the moment? Probably Isabel Marant. I don’t know her very well but she’s lovely. I’ve got her shoes and shirt on now!

Making the


If we’re learned anything about fame over the years, it’s this: Never underestimate the transformative power of a brilliant new do’. Hairstylist Adir Abergel makes sure the locks of A-listers like Kristen Stewart and Jessica Biel always look chic—and inspiring. Let’s get to know him, shall we? BY JULIE ZIGOS pHOtOGrApHY BY tONYA wISE What’s a typical day like for you? My job is very physical. I don’t think people realize that. You’re waking up so early and holding a blow-dryer with 1,700 other things going on! With makeup, you can do it and it will stay for a certain amount of time. Hair moves. My entire theory behind hair is not overusing products and to use the natural movement, so when I’m on a shoot I’m basically sitting with the photographer using a wind machine and touching up between every shot. Sounds intense. How do you tailor a cut to a star, like the pixie cut you gave Anne Hathaway? Well, Anne is such a real artist, so rather than putting a wig on for that role she chopped her 16-inch long hair. I was just fixing it into a shape that was not a boy-ish buzz cut. When we cut bangs on Jessica Biel, I looked at inspiring images— like ’60s Jane Birkin—and I thought it would give a lot more edge. Hair is such an incredible way to change perceptions. But if I think someone’s not ready for a change, I’ll say “let’s wait.” How do you get someone ready for the red carpet? I don’t even think about the hair until I have seen the dress. It’s about having a cohesive conversation between the dress, the hair and the makeup. Do you consult with clients before the big night? Never. We don’t meet until the day of. This is what a lot of people don’t understand about my job. My art needs to be created on the spot. When they show up, I show them a few images. Sometimes, they’ll say, “No, I want my hair down.” You have to be flexible. How long do you usually have? I’ve done events where my kit didn’t show up and had 30 minutes for hair, makeup, and styling. Any major hair bloopers? With Jessica Biel for The A-Team premiere, my kit didn’t show up and we needed to be out in no time. I borrowed a comb from the manicurist and used pins to create a curl because I didn’t have a curler. It all came together, though. How many clients can you do in one day for a red carpet? I have done three people in one day, but that is really hard. All of the girls would come in and stay in the same hotel. The last time I did that was when I did Gwyneth Paltrow, Amber Heard and Jennifer Garner for the Golden Globes. What’s the craziest thing you’ve ever used in a pinch? I didn’t have any shiny syrup in my kit and I needed it, and a makeup artist had this skincare product called Quench by Kate Somerville. Anne Hathaway It became a staple in my kit.

Ever been star-struck? Yes, when I saw Bill Clinton. I didn’t know what to do I was so excited. I was doing Chelsea’s hair. My husband is a Harvard scientist, so I tend to love beautiful minds. Did you speak to Bill? I was like, “Hello Mr. President Clinton.” I wasn’t sure if I should say Mr. or President. I just had no idea! Is it true you get your hair cut at Fantastic Sams for $10? I used to. I didn’t care about the way that my hair looked because who gives a s**t? It’s just a haircut! Now, I go to a friend who’s more fancy. Unfortunately, he also charges more than $10.

I don’t even think about the hair until I’ve seen the dress.

Kristen Stewart

g E t t y I m A g E S ( 3 ) ; B FA n yc . c o m





MADNESS In this town, Oscar day is total insanity, whether you’re teasing follicles, behind the lens, or chauffeuring nominees in a meticulously cleaned limo. Here’s how a slew of backstage pros help make the magic happen. BY ALEXANDRA ILYASHOV

The Red Carpet Photographer FRAZER HARRISON, Getty Images


This shutterbug has shot for the mega-agency for over a decade. Oscars, in 3 words: Total organized chaos. Wakeup Call: Around 8 a.m. Typical Outfit: Tuxedo. Black tie, possibly with a waistcoat Getting a Star’s Attention 101: Shout, or make a comment to get their attention. Some guys use compliments, or lines like, ‘I loved you in whatever’ which is usually one of the more obscure movies that they never get compliments on properly as it was bad. We are bad. Photos Taken On Oscar Day: 3,000 Starstruck Moments: After 14 years, it’s rare but I did have an experience escorting Meryl Street across a room with her hanging onto my arm, like I was her date, to meet Shirley MacLaine. Bathroom Breaks: Before and after. If you need to go during, then it’s tough! Drama Alert: There’s no love lost between photographers. Tempers flare and harsh words are exchanged. But afterwards, all is forgotten and forgiven. Sometimes. After-Work Libations: A couple—or six—cold beers when I get home! The Celebrity Publicist ERICA GRAY, Viewpoint This PR pro’s roster includes Jon Hamm and Elisabeth Moss. Wakeup Call: Around 8 or 9 a.m. Red Carpet Uniform: Stylish and functional. A shoe with an ankle strap, platform, and/or stacked heel is very helpful! How I Get There: I mostly park in a faraway lot. Or I’ll cab or Uber. Or I ride with my client, which is, by far, the easiest. Weather Woes: At the Globes in 2010, it was pouring rain and the red carpet wasn’t tented or tarped. Everyone was soaked! Lunch Order: I don’t eat lunch! But I’ve been trying to be better about bringing a snack with me. While the Show Is On… If my client is nominated, I’ll hang backstage. If I’m with a presenter, I don’t stay for the show. I rush to the nearest TV to change into my sweats and watch on the couch like everyone else! Spotted On The Tube: Sometimes, a friend will take a photo of me from their TV and text it to me. Always mortifying! Dinner M.O.: “Backstage catering (mostly yuck). Awards Show Day, In A Word… Hectic. FA S H I O N W E E K D A I L Y. C O M

Wakeup Call: Work doesn’t start until 3 p.m., but we’ll get up as soon as the car wash is open, at 8 a.m., to make sure cars are clean and detailed before we pick up. Stars Per Day: From two to six stars Stocked Ride: We do complimentary beverages, like chilled Fiji water, candy, nutrition bars, and magazines. Any Oscar Day Crises? Thank God, no! Traffic Snafus: The traffic is unbelievable! We’re pretty aware of the traffic and security checkpoint, so we allow enough time to get through that. Time Allotted For Security: We allow 45 minutes to an hour. The Oscars are a really big event, where we know there will be hundreds of limos that will valet at the red carpet. On The Waiting Line: Celebrities are provided with limo passes for the red carpet. We stay just five minutes from the venue. Staying Mum: We talk to the other drivers, but they usually talk about their clients. We don’t do that, because we’re strictly confidential about who we drive. Keeping Secrets: We’ve had clients ask us to sign a confidentiality agreement before we go to their property. Any Drunk Celebs? They do go out and want to have fun, and they do drink. But as long as they keep themselves in control, it’s all good. In-N-Out Requests: It depends on the food they get at the event. Sometimes they get no food at all, so after the ceremony they’ll eat anything! Ever Get a PlusOne Invite to an Afterparty? Absolutely not! It’s against our policy to be invited into their house or any other location.

The Hair Stylist MARA ROSZAK, L’Oreal Paris This coif whiz tends to the tresses of starlets like Emma Stone, Mila Kunis, Lily Collins, and Zoe Saldana. Recently she did Amy Poehler’s mane for her co-hosting duties at the Golden Globes. Wakeup Call: Around 8 a.m. Breakfast: A big cup of coffee and a smoothie or eggs and toast. How does YOUR hair look on Oscar day? Not fabulous—my natural texture, with a bit of wave. I’m usually not focused on my own hair. First Phone (And Email) Check: Around my morning coffee time. Highlight Of The Day: Waking up and going to sleep in my own bed! Prep Time: Sometimes I have the luxury of knowing a week before the Oscars what my client is wearing—that is, if they’ve decided on one dress. Sometimes it’s only a couple days before or the day of. The dress is a huge part of the inspiration and process for me in determining the hairstyle. Lunch Break: If I have time to stop, I grab a smoothie or a salad somewhere. I always pack snacks, like fruit and nuts, to eat throughout the day. Bobby Pins Per ’Do: I use a lot of bobby pins! Maybe 1/2 a pack. Hairspray Usage Per Awards Show: Not a full can, but I always have back-up products in case Major Stress Factors: Making sure the style stays through the night, and hoping it doesn’t get smashed by a hug or in the car ride! Wrap-Up Time: Usually in the evening, around 8 p.m., after getting people ready for Oscar parties. Where I Watch: I like to watch at home and have friends over, or go to a friend’s house. The red carpet is always taped along with the show, so I don’t miss a thing! Post-Oscars Unwinding: I take my shoes off and make a cup of tea.

A CELEBRITY PSYCHIC TELLS ALL… Stars turn to all types of spirituality to quell the anxiety of living under a microscope, from Scientology to Kabbalah. Ever heard of Peri Lyons? The New York-based psychic has a roster of big-name clients. Her awards show rituals, revealed… BY PAIGE REDDINGER How many clients do you have during awards season? I can see four or five people a day, but before the Globes or Grammys I like to give people two and a half hours. I get pretty full two weeks in advance [of awards shows], but if it’s an emergency I’ll come to your house or stay up all night. I do things like theta healing. What’s that? A practitioner goes into a theta state when working with the client, and can very quickly pull beliefs and blockages and replace them with beliefs that help them. Right before awards stuff, people have a lot of self-worth issues. They sometimes feel like they’re impostors that don’t deserve it. What other rituals do you do? I tailored a ritual to one well-known stage actor: Before he goes on stage, he has a special garbage can. He’ll find out which parts of him might be trying to self-sabotage him unconsciously. He’ll physically pull that energy out of his body and put it in the trash. Do your clients usually want you to be on call throughout awards season? That’s part of our boutique service—I’ll be on call for 24 hours. It’s not cheap, but it’s very reassuring. Have you ever had a client fly you somewhere because they needed your guidance? Yes, it’s a blast! I’ve been flown out to movie sets. A few years ago I read for this comic actor who’d just married this gorgeous model. I was like, ‘Wow, you and your wife are going to have twin girls.’ And he was like, ‘What?’ And a year later, they did. You used to be a personal shopper at Barneys. Do you ever consult on outfits? My first couple of retail jobs I kept getting fired because I’d just know stuff. I’d start up a conversation with the customer and say, ‘You look like you just got off the plane from Costa Rica at 8 a.m.,’ and this woman said, ‘I did.’ She was holding a

Chihuahua and I said, ‘He’s so cute! He looks like a Gemini. Is he?’ And she said, ‘Yes, and his name is Gemini.’ She was starting to look upset, and I said, ‘You must miss Cambridge. I mean, it’s only been a couple of months.’ She said, ‘I need to speak to your manager. I don’t know what’s going on here!’ You have a gift! When were you able to turn it into an advantage? I started owning this talent as a personal shopper at Barneys; then, I worked at Louis Vuitton and Bergdorf’s. If I had appointments sometimes with actresses or performers, we’d go over what they wanted and I’d be like, ‘You’re going to need this.’ It would always turn out that they had a sudden audition for something that they needed that pants suit for. Have you ever discouraged a client from wearing an outfit? I kept seeing one client in this dress and she’s like, ‘I wouldn’t wear something like that.’ I told her I had this dream she was tan, holding an award, and wearing this dress, and she was like, ‘As if!’ Two weeks before, her stylist showed up with a bunch of dresses and he said, ‘I don’t know why I pulled this for you, because it’s not you but…’ and he held up the dress I described. She was like, ‘Bingo! I’ll take it.’ She won the award. Do you ever give impromptu readings? Yes. Shia Labeouf was kind enough to let me read for him when I sat next to him at dinner. Carey Mulligan did the same thing. How do you de-stress when you’re dealing with clients? I grew up around celebrities. James Cagney was my godfather and my grandfather was a playwright and wrote movies. James Dean made his first screen appearance in one of my grandfather’s movies. Courtney Love has also been one of my closest friends. So I don’t get as freaked out about dealing with celebrities. But there are famous people I don’t get along with—if I really don’t like you, I won’t read for you. That’s happened twice.





The Devil

eaTs aT The ivy Who has it Worse:

hollyWood assistants or fashion assistants? The glitz. The glamour. The intimidation. The torture. Thanks to The Devil Wears Prada and Entourage, the assistant’s lot is the stuff of legend. But who has it worse? We asked two long-suffering PAs, one from a Hollywood agency and one from a major fashion magazine, to dish the dirt (anonymously!) on what their pressure-cooker jobs are really like. Name-calling, demeaning errands, ninja-level manipulation tactics—and that’s all before breakfast. BY MICHELLE LEE


hollywood assistant

THE CULTURE: “It’s a lot of swearing. It’s like Ari on Entourage—that was not an exaggeration! You sit right outside your boss’s office and he’s screaming at you the whole time. You’re on the phone trying to take notes, respond to emails, and hear what he’s trying to yell at you all at the same time. Every agent has one assistant, but if you’re very busy, you have two or more. Our president has five, each one with a different role.” BOSSES BEHAVING BADLY: “I’ve paid his personal bills, babysat—oh, and I’m constantly having to lie to his wife. She’ll call and he’s yelling, ‘Tell her I’m not here!’ ‘Don’t tell her where I’m going!’ I’ve also had to drive his car home because he wants to go out and drink, but I’ll have to ask a friend to follow me in his car. We’ll get to his house, lie to the wife, and my friend will drive me home. I think part of it is hazing. Everyone’s been through it. But even other agents will feel free to yell at you. I once missed half a sentence of what an agent was saying to me on the phone because my boss was shouting at the same time in my other ear. When I asked if she could repeat the first part of her sentence, she screamed, ‘F**k you!’ and hung up on me.” CRAZIEST THINGS I DO: “Overtime used to be insane but they cracked down. Now, HR walks the floors at 7 p.m. Unless you have a note from your boss that says you can stay late, they’ll say, ‘Go home!’ and you have to shut your computer down and run out the door. This is crazy, but I’ll hide under my desk so that after they go I can get back to work. So I’m working an extra two hours unpaid. It’s better to get my work done than get yelled at.” SEX IN THE OFFICE: “This is the big difference from fashion: there’s lots of FA S H I O N W E E K D A I L Y. C O M

sleeping around and sexual tension. Lots of single, good-looking people.” HOURS: “8 a.m. to 8 p.m. Or, if you’re in the mail room, it’s 5 a.m. to 9 p.m. because you have to open and close the office. You don’t leave till your boss does. If he decides to stay and watch a basketball game in his office, you wait till it’s over, and then you have to clean up.” PAY: “It’s $11-13 per hour. When you become a trainee, you’re paid $35,000 to $38,000 a year. It takes years to make real money.” OFF HOURS: “You’re looking at your phone every 15 minutes—if a message goes unresponded for half an hour, they’ll be like, ‘I’ll get someone else. Do you want this?’ It’s Hollywood, so at night everyone’s out at dinners or events. But then between 1 a.m. and 3 a.m. while they’re falling asleep, they’re emailing you 3,000 things. When you get up in the morning, it’s always that dread of getting to your desk and seeing your inbox. As an assistant, you don’t have your own email address. Your email address is your boss’ email so, like, JoeSmithasst@. They don’t want me losing my phone in some club and having some A-Lister’s address get out. Or, I could just steal all the information and walk out. As an assistant, you only have access to your email on your computer. Weekends are far more abusive, but you stay on top of things for your own good. You’ve sent your boss to Malibu and God forbid he calls or emails you because an address wasn’t in his phone. If that happens, you’re screwed.” DRESS CODE: “Even in the mail room, everyone is in a full suit. Louboutin shoes for the girls. HR constantly comes down on you all the time for what you’re wearing. They’ll call and say, ‘You’re an assistant. Do you want to make it here or not?’ Everyone basically comes from money. Otherwise, you couldn’t afford the wardrobe!” THE PRESSURE: “I’ve seen people take Adderall, take Xanax, do anything to make it through. I’ve seen people go cry and come back, or throw up and come back.” WHY I STILL DO IT: “As bad as the hazing is, when you hear your boss on the phone, or closing a deal, they’re incredibly good at their jobs. There’s a lot to learn and everyone knows it’s a doorway to great opportunities—that’s why people stay. I would’ve gone in as the garbage man!”




the cuLture: “There’s not a lot of swearing in our office, athough it does happen. There is yelling. But the intimidation comes more in a quietly terrifying way, like, ‘Did you mean to make this look bad?’ followed by a long, hard stare. Mean girl behavior is also pretty common among the lower ranks—not among everyone, but it happens.” Bosses BehAVING BADLY: “I’ve been yelled at in English, French, Italian, and I’m pretty sure it was Russian. I’ve had things—like a water bottle—thrown at me. They didn’t make contact but they came in my direction. One time, a metal cabinet fell over on me when I opened it. It made a huge bang and the edge caught my leg so I was bleeding on my shin. One of the editors saw me holding my leg, bleeding and squawked, ‘Oh my God, did anything fall out?’ not ‘Are you ok?’ I was packing holiday gifts for an editor and the edge of one of the bags going to a really important designer must’ve gotten ruined in the car. I’ve never been yelled at so loudly in my life.” crAZIest thINGs: “Picking up dry cleaning, getting a gift for their kid’s friend—that stuff is pretty standard. I’ve delivered bags to editors’ houses at 1 a.m. I’ve had to run to an editor’s apartment to walk her dog. Getting personal groceries in the after-work rush hour was the worst thing I’ve had to do. That same day I tested a certain undereye brightener that made my skin react horribly. I looked like I was punched in the eye, while getting someone else’s personal groceries. Not my best moment.” seX IN the oFFIce: “Definitely not much sexual tension in the office since I work with all women and gay guys! It’s a little like college, though, in that a lot of the editors complain about their relationships and dating all day.” hours: “When there’s a shoot, I’m up at 5 a.m., but it’s usually 9 a.m. till I’m done. The hardest part is not knowing when your day is going to end. I’m lucky, and usually out of there between 8 and 10 p.m., but there are assistants regularly working till midnight or later.” PAY: “I started out at $23K plus overtime. It used to be that you could make a ton of money in overtime but now they discourage it. But, frankly, the job just can’t be done in 40 hours a week. I’m eating peanut butter and jelly for dinner tonight. You have to factor in the perks before you start getting too depressed.” oFF hours: “Last-minute shoots come up all the time and you need to call things in and, oh, what time is it in Europe right now? Then there’ll be dead weeks when nothing goes on. But we always know more craziness is coming.” Dress coDe: “Assistants always look really styled: lots of pattern-mixing, socks with heels, that type of thing. I know a lot of people wear Zara but mixed with Prada, Alexander Wang shoes, Celine. I mean, the editors do judge you by what you’re wearing, so you have to look cool. It’s definitely tough if you’re not one of the trust fund girls. I had a friend who ate nothing but cereal for a month to save up for a Proenza bag. It was just a small one, but $900 is a lot when you’re on an assistant’s salary.” the Pressure: “It sounds ridiculous to say but keeping a closet organized and fully functional is an insane task. Especially since we need to be able to

locate any item at any given time You also basically need a photographic memory. The worst thing is when trunks come back with samples from a big shoot. Your heart kind of sinks, worrying that something comes back ruined or, worse, not at all. Like, if a grabby celeb or someone else took it from the set. There’s always this knot in my stomach because I know I’d somehow get yelled at for it or have to make it right with the angry publicist. As an assistant, you’re working with tons of people, not just an editor. Really, the most stressful part for me is keeping the stylists happy and trying to wrangle things out of PR companies for them. Trying to keep so many people happy puts you in a constant state of insecurity!” WhY I stILL Do It: “Fashion people love what they do and everyone knows the job is very glamorous so you can suck it up. It takes a while to work your way up the ranks, but the senior fashion editors have amazing jobs and travel around the world. I’m willing to put up with a few years of misery for that chance! The best day was when I was given my first writing project several months into the job and given the chance to interview industry veterans. It reminded me why I fought so hard for this job in the first place.”

It’s definitely tough if you’re not one of the trust fund girls.






Ever wonder how the biggest stars in the world magically appear on the covers of your favorite fashion mags? Behind the scenes, there’s a posse of talented ladies working overtime. Meet the editors who rope A-listers for a living ... BY MICHELLE LEE

Jill Demling, Entertainment Editor Background: “After college, I moved to Los Angeles to work in entertainment but didn’t know specifically what I wanted to do. Somehow I landed a full-time position at CAA, as the shared third assistant to power agents Bryan Lourd and Kevin Huvane.” Biggest Cover Coup: “Adele. It came out the night she won six Grammys.” Covers Booked: “Honestly, I couldn’t even tell you. I’ve had this job for 14 years and book at least ten covers a year with at least three celebrities inside each month’s issue.” Biggest Misconception: “That my job is easy because I work at Vogue. Cover stars have so much to juggle that this turns into a matter of balancing schedules more than anything else.” Grace Under Fire: “I always remember to take a deep breath!”


Laura Brown, Executive Editor/ Special Projects Background: “I headed to Bazaar in ‘05 after stints at Details and W. Since then, I’ve interviewed everyone from Gwen Stefani to Kim Kardashian to Miss Piggy, for both the magazine, and as the host of “The Look,” the show that I host on the YouTube channel Hello Style.” Covers Booked: “Too many to count!” Biggest Cover Coup: “There are a lot, but here’s two: The Simpsons in Paris, and American designers on Sesame Street. Also, our exclusive with Janet Jackson after Michael’s death. Personal Style Icon: “Oh crap, there are lots of people. I’d say my dear old friend Rose Byrne. I’ve known her for 14 years. She wore a jumpsuit to the SAG Awards and I thought that was badass. She just has a nice way of putting herself together.”

Marni Golden, Entertainment Director Background: “I was an agent trainee at UTA and transitioned into management. Then moved to NY and landed a job with Starworks.” Biggest Cover Coup: “Jay-Z for Best Life. It was not an obvious fit, so I was proud when it came together. He sent me a bottle of champagne as a thank you!” Covers Booked: “Lord, close to 400?” Most Stressful Moment? “I booked Jon Hamm for his first men’s cover, and everything went wrong. It was 99 degrees, and we were an hour outside L.A. The van’s AC died, then we ran out of water, then a small fire erupted, so we had to start over. Oh, and Jon’s car never showed up.” If I Wasn’t Booking Covers... “I’d have lower blood pressure? Just kidding. Perhaps I’d be a makeup artist?”

Alison Ward Frank, Deputy Editor, Entertainment Background: “Fifteen years at Glamour; Cosmo and Marie Claire before that. I started out as a model booker. One day I was like, ‘Why am I only doing women that don’t talk?’” Biggest Cover Coup: “Jennifer Lawrence, Emma Stone, Miley Cyrus— we gave them all their first covers.” Covers Booked: “Over 1,000. It’s a lot.” Biggest Misconception: “That I watch Real Housewives of New Jersey with Julia Roberts in my free time.” Most Stressful Moment: “Shooting Anne Hathaway during the hurricane last year. She was a total trooper, but it was pretty intense.” Dream Get: “The only whale we haven’t landed yet is Angelina Jolie. The timing just hasn’t worked out. To me, she’s the perfect Glamour Woman of the Year.”

“ Tracy Shaffer, Entertainment Director Background: “I once read an interview with Molly Ringwald where they referred to her publicist. I was determined to get into PR, but it sounded a lot more fun doing PR for a celeb. I worked as a personal publicist for 15 years, repping stars like Johnny Depp, Mariah Carey and Charlie Sheen. I worked at Cosmopolitan and then Laura Morgan, Special joined Marie Claire last October.” Projects Director Biggest Cover Coup: “Katy Perry for Background: “I started as a publicist at our January cover—everyone I know A&M Records but then realized I wanted wanted her.” to be on the other side of the fence. Covers Booked: “Well over 100 covers, I’ve been at Lucky for four years now. and close to 500 inside pieces.” Before that, I was at Bazaar, Jane, EW, Biggest Challenge: “Making sure you Seventeen, and Teen People. I’ve been always know who the next big things around the block!” are. There are a lot of films to see, a Biggest Cover Coup: “Drew Barrymore lots of staying up to watch everything for Lucky. I’d pursued her for a long time. on my DVR. Sometimes I fall asleep on What makes me good at my job is that I the couch, but that’s also kind of the really don’t give up.” fun part.” Favorite Cover: “At Seventeen we shot Dream Get: “The holy grail is Emma Destiny’s Child at Beyoncé’s house in Stone—she’s incredibly cool, talented, Dallas and her mom cooked gumbo for gorgeous, and so approachable.” the entire staff!” Biggest Misconception: “That I get Covers Booked: “It’s probably up to pitched covers all the time. We go to around 500 at this point.” them! As soon as a movie gets slated, Most Stressful Moment: “We had a you’re making a call to the publicist situation with our Sofia Vergara cover that day—it could be a year out—then when we had to move up the shoot a checking in periodically. There’s a day. People had to come into the office science to not being annoying.” on a Sunday, pack all the trunks, and get Most Stressful Moment: “I walked on a flight last-minute, which happened into this job with no March cover—one to be during a storm. It was a nail biter of the biggest issues of the year—with, up until the very end. We had no idea if like, a week or two to book it. Luckily, the trunks were going to make it.” since I had just started, I had an excuse If I Wasn’t Booking Covers... to call every publicist and say, ‘Hey, I’m “I’d sort of like to be the Karl Rove of at my new job, here’s my info. By the the Democratic Party and just be really way, what do you got?’ Miraculously, I hardcore and sneaky about getting landed Keira Knightley, which was the things done.” best possible end to that story.”

Dana Stern Schwartz, Entertainment Director Background: “My mother is a publicist and worked for Joan Lunden [former co-host of Good Morning America] when I was a teenager. We were also neighbors, so I babysat Joan’s children. I had the opportunity to visit TV studios, photo shoots and live events with Joan and my mom. I caught the bug early!” Biggest Cover Coup: “When Angelina Jolie wrote and directed her first film, In the Land of Blood and Honey, I was booking for Marie Claire. I negotiated an unconventional deal to put Angelina on the cover and to shoot several of the cast members—who had never done a photo shoot before!—for the inside pages.” Covers Booked: “I’d say it’s been about 500 in almost 20 years.” Biggest Misconception: “That it’s somehow glamorous! I very rarely fly on the private planes that I book, live out of fancy hotel suites, or have SUVs waiting around for me all day long. Don’t get me wrong—there are perks to my job, but definitely not like a celebrity.” Favorite Cover: “Jennifer Lawrence. She’s intelligent, ambitious, witty, grossly talented, and sexy as hell. The total package.” Biggest Disappointment: “That Blake Lively eats chocolate like it’s going out of style and doesn’t exercise. That’s just tragic and unfair to the rest of us!”

I very rarely fly on any of the private planes that I book, live out of fancy hotel suites, or have SUVs waiting around for me all day long. —D.S. WHAT IT’S REALLY LIKE ON A COVER SHOOT

“Musicians like to listen to themselves on shoots. Everyone else likes Rihanna.” —A.W.F. “We always have a bread and potatoes/pasta option for the guys on the crew, but the girls hardly touch them!” —A.W.F. “There’s usually hundreds of thousands of dollars of jewelry on a set and every brand that sends jewelry sends security, too. You could have a huge star on set shooting and there’ll be, like, seven security guys sitting around the jewelry table in coats and ties the whole day!” —T.S. The most popular talking point on cover shoots: “Other celebrities!” —D.S.S. B FA N YC . C O M ( 4 ) ; A L L OT H E R S C O U R T E S Y



Jennifer Lawrence


RETRO-FIT It takes more than bell bottoms to nab an Academy Award nom! How did American Hustle costume designer Michael Wilkinson end up in the running? It’s a precise equation, that included director David O. Russell, an all-star cast, innumerable trips to the vintage vault, and a whole lot of stretchy fabric. BY DENA SILVER What was your reaction when you first read the American Hustle script? I was so thrilled to find that the characters have such a fascinating relationship with their clothes. They use clothes as part of their hustle and as a way of reinventing themselves in their fight to survive. How did you land the gig? I had just finished Man of Steel, and one of the producers on that project was also producing this project with David O. Russell. He suggested me for the job. I had also worked with the production designer a while ago, so all the stars sort of aligned to make it happen. After you signed on, what inspired you? We looked at films and poured over photos of people from the period. We sought out high-brow references from magazines, and photographers like Richard Avedon and Helmut Newton. We also looked at the other end of the spectrum, like mail-order catalogues, to make sure we were breathing as much authenticity into our characters as possible.


Any particular people from the ’70s? For Amy Adams’s character, we talked about people like Bianca Jagger, Jerry Hall, Faye Dunaway, and Lauren Hutton. For Bradley Cooper, we talked about John Travolta and Robert Redford. For Christian Bale’s character, it was Serge Gainsbourg and Hugh Hefner. How long did you have? We had two months to get it all together. You pulled from Halston’s archive for the film, right? We did. We were led down into the bowels of their building and the doors opened to racks of clothes from the beginning of Halston’s career. We were able to go through it piece by piece. We ended up using four or five key pieces for Amy. Gucci also sent us some accessories and jewelry. Apart from that, we used designer pieces that we found in vintage boutiques or borrowed from collectors around the country. Which designers in particular? We had some Diane von Furstenberg, Christian Dior, Valentino, and some vintage Bob Mackie. How many pieces in the film were custom made? We made about 40 to 50 percent of the clothes so I could ensure that they had the very specific quality and fit for a particular scene. How long does it take to make a custom piece? I usually just do a basic line drawing to explain how the clothes will articulate, then we select the fabrics and take the drawing to the seamstress, who makes a sample with test fabric. After I approve that, we create it out of the final fabric, have a fitting, make the alterations, do camera tests, and it’s ready to go.

David talked in terms of real people from the period. So we looked at people like Bianca Jagger, Jerry Hall, Faye Dunaway and Lauren Hutton for Amy Adam’s character. The casino scene was the climax of the film. Was it also the climax for costumes? It was a moment where you have lots of forces colliding. The background scene has a lot of New Jersey flavor and the clothes are maybe more representative of the early ’70s, with simpler lines, exaggerated collars, and high platform boots. Amy’s character had to walk in and feel like it was 1978, so I designed something from scratch. It had very strong lines with an extremely low plunging halter, and an almost sheer gun-metal fabric that hugged her body in a very provocative way. And Jennifer Lawrence’s dress? Her character was coming from Long Island, and I liked the idea that her character didn’t always get things right with her clothes. I designed a dress in a metallic stretch jersey that was very low plummeting. When she squeezes into the dress, it has this dangerous, can’t-take-your-eyes-off-her look to it. Did the girls get to keep anything? There was a pair of amazing purple satin pants that Amy wore for a disco scene that didn’t make it into the film. She called them her ‘Happy Pants’ because they were so tight and she was excited whenever she saw them. We gifted those to her. How did you approach dressing the guys? It was really important for us to not be cliché or make any obviously cheesy choices. We wanted to seek out very colorful, unusual pieces to suit how idiosyncratic the characters are. Which male character was the most outlandish dresser? Jeremy Renner’s character sees himself as this sort of shining hope of New Jersey. He dresses in a very aspirational way, in what David called “ice cream suits.” It’s the style of dressing that sort of typifies Italians living in New Jersey back then.

How many costumes did the main stars require? Amy and Christian had about 40 or 50 changes in the film. Jeremy, Bradley, and Jennifer had a few less than that. That seems like a lot of clothes for Amy! The film takes place over many years. When she arrives, her clothes are somewhat naïve and simple. As she falls in love and gets the resources and confidence to dress herself as the woman she wants to be, we see a real transformation in her clothes. Over the course of 40 costume changes, you see her slow progression into one of the most sophisticated dressers in New York City. Do you like designing transformations? Transformations are what I live for! Bradley Cooper starts off as a guy from The Bronx—he’s an FBI agent who wears ill-fitting polyester suits and garish ties. When he meets Amy and Christian’s characters, a whole world opens up to him. He goes from all polyester to silk shirts and wool three-piece suits. He’s playing with how clothes can make you feel, and how they Amy Adams change the way the world looks at you. Did you have a say in Jennifer’s brilliant red nails? After I helped her get dressed, I’d go to the makeup trailer with her and make sure everyone was on the same page with up-dos, down-dos, and all that business. We worked very closely with the hair and makeup team, since the hustle we were trying to convey was head-to-toe. Who was the most fun in fittings? I had a lot of fun with the English accent from Amy, and Christian would change the way he walked or stood as soon as he put on the clothes. What will you be wearing on the Oscars red carpet? Gucci has offered to make a tuxedo for me and they’re allowing me to be involved with the design, fabric choices, and details. Who knows? It may even have a little bit of American Hustle flair! You’ve worked with Catherine Martin, who’s also nominated for The Great Gatsby. Any competition there? Not at all! We go back a long way and it will be fun to share the evening with her. Where were you when you found out you were nominated for an Oscar? In bed. My agent called at 5:30 in the morning! Who did you call after you found out? My parents in Australia. For the first time ever, I didn’t even check the time difference. If you win, where will you keep your Oscar? I’m sure that I’ll find a place, but even talking about the statuette freaks me out! COURTESY SONY PICTURES





Ultimate showman Jean Paul Gaultier showcased bold blue eyes at his Spring 2014 Haute Couture show. Shrinking violets need not apply. FA S H I O N W E E K D A I L Y. C O M

The gowns get all the glory in Hollywood. But when a new "It" girl is crowned, let's be honest: it's not about the fabric, it's about the face. And as we all know, the boldest, most breathtaking beauty looks are born on the runway and make their way quickly onto the faces of our favorite stars. So let's all sigh a collective "ahhh" at the beauty looks fresh from the runway that knocked our Louboutins off.

greg kessler




Rule to Break: Who says a strong eye and strong lip don't go together?


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If the eyes are the windows to one's soul, it'll be blue skies all season.destre

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Over at Gaultier Haute Couture, models like Lindsey Wixson channeled pure Liza. Gorgeous, saturated color, mouth. come-hither sexy eyes, and that glossy, candy-apple mouth Blue isn't relegated to your '80s nightmares anymore, dear friends. It's time to go full Liza...pre-David Gest, of course. E V E R E T T C O L L E C T I O N ( 2) ; G E T T Y I M AG E S




catliner The good ol' cat-eye shows it has more than nine lives...


Winged eyeliner took a huge leap forward at Giambattista Valli's Spring 2014 Haute Couture show mixed with a healthy dose of sparkle and a touch of gold. Take note, Adele.





Glitter grows up at Chanel Spring 2014 Haute Couture


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Cat Eyes The right liner, plus a steady hand make eyes stand out Ă la Bardot. Bikini body sold separately!

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Line upper lids close to the lashline with liquid or gel eyeliner. Wing out the liner at the ends with a steady hand or use a business card or piece of scotch tape to get a straighter line. Works like a charm. Apply a liner with glitter liberally on bottom lashline, for a party. E V E R E T T C O L L E C T I O N ( 2) ; F I R S T V I E W



Is orange the new black? At DKNY's Spring 2014 show, vivid tangerine lips were the secret weapon to counter the menswear-inspired looks.


greg kessler



Perfectly pretty yet totally chic at Antonio Berardi Spring 2014


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red Autumn can have bordeaux. But for spring, it's all about bold, bright lips. And with a few tricks of the trade, red has never been easier.

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Dorothy Dandridge was known for her bedroom eyes, but let's not forget those lips. With red, it's important to remember layers: apply lipstick, blot with a tissue, and reapply for a longer lasting look. Finish it all off with a swoosh of crimson gloss and you're ready to smolder. G E T T Y I M AG E S ( 2) ; I M A X T R E E




Pale lips paired with a bold neon eye are perfect for Paris Vogue's cover star, Emily DiDonato


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PALE In Hollywood and on the runway, skin is always in. The look: pale lips with a touch of shimmer.

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LOOK A neutral lip requires balance. Creamy nude lipstick layers well with shimmery pink, and just a touch of gloss. Julie Christie circa Darling.

E V E R E T T C O L L E C T I O N ; F I R S T V I E W; G E T T Y I M AG E S






The look at fashion empress Carolina Herrera's Spring 2014 show was glow, accented with peachy blush dusted on the apples of cheeks.




We'll have what she's having! Luminous model Sasha Luss at Anna Sui Spring 2014 FA S H I O N W E E K D A I L Y. C O M

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Michelle Pfeiffer-esque skin was all over the runway this season. Dangerous liaisons, indeed!

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LOOK Getting the nude look right doesn't mean piling tons of product on your face. Apply foundation and a good concealer if you need. And get that luminous glow with a highlighter. Dot a little on places that naturally catch the light.

E V E R E T T C O L L E C T I O N ( 2) ; I M A X T R E E




A golden glow at Dolce & Gabbana Spring 2014


Sun worshipping without SPF is très passÊ. Get your Lauren Hutton on, minus the rays.

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Bronze Get the


Peachy, bronze colors look flattering on almost every skin tone. Sweep blush on your cheeks out towards the hairline. If eyes and lips are neutral, blush can go bold.







Everyone’s talking about L.A.’s big fashion when we made a gown for Reese Witherspoon for the moment. Is it for real? Oscars. They said, ‘We really want to have something When we started out, people frowned upon us really exciting for her, something really young.’ We being from L.A. Now, they’re excited by it, so I do came together with this idea and that was cool think people have definitely shifted viewpoints. because it was a long-term process. Other times, it’s What’s so great about L.A. fashion? hard because some people just want to be able to try That there isn’t a big distinction between the on dresses. A sketch is very difficult to understand if genius design of a pair of Levi’s and a beautiful you don’t know the language. The cinema-obsessed sisters couture jacket. It’s all about the concept. And there’s still a risk they won’t wear it. behind Rodarte were into L.A. Why now? Is there something in the water? Oh, for sure, and you know that going into it. You have before it was cool. Here, Laura I think it’s not just a trend. It’s based on different to be willing to just make that choice as a company. things all happening at once, setting up a mindset How important are celebs to your brand? Mulleavy talks Oscar gowns, the of what’s going on in an area. They’re important in that it’s another way of expressing perils of custom orders, her label’s How so? who you are as a designer. It’s really interesting to see Well, I always think about how in the ’60s, something you’ve done worn in a different way than love of storytelling, and the genres the practical arts were really affected by the you originally imagined. that make her swoon. aeronautical engineering boom and different Is the effect measurable? BY MICHELLE LEE developments in plastics. Right now, a lot of people Not so much that it affects your sales. It’s more about who work in different cultural, arts-based jobs are just building a larger vision of what your brand means moving here, because it’s affordable and you have to people. And visibility. To me, fashion is a really access to things that are really interesting. There’s artistic world, but for other people, not as much. So also a lot of energy filtering down from Silicon Valley. being worn by celebrities helps people understand it Of course, the weather’s also pretty awesome. outside of this world. Oh yeah, it’s nice. I feel like that’s part of the thing We know you’re influenced a lot by film. What are that can affect your psychology immediately. your all-time favorite genres? It’s definitely relaxing. I’ve always been the type Classic Hollywood, horror, French new wave and Italian of person who’s really been affected by my surrealism; I like them all! Kate was an art history environment. That’s the biggest reward being here. major and I was an English major, but I studied a lot of Kate and I have consistently done collections based art history, too. I feel like both those mediums trained on our experiences. In our own way, we don’t design our eyes and our minds to analyze things in a visual clothes for us to wear, but rather about where we way. We approach fashion and our collections as grew up, or what we see day to day. storytellers. We’d rather tell a story than anything else. That local influence has How do you spend your Oscar day? been pretty evident in The year Natalie [Portman] won, we were able to all be Laura and Kate your collections. there when she was getting ready. We made her gown. You absorb little pieces We really celebrated after that one because it was such of your environment an incredible moment and she worked so hard. But every day. You don’t other years, we really know what’s happening until you’re doing usually gather our friends and watch it like a show and you’re like, ‘Oh, wait, I did base this everyone else. It’s like the Super Bowl. collection on Santa Cruz in the ‘80s,’ or ‘I did Do you watch the red carpet? base this collection on Los Angeles,’ which we Oh my gosh, I love the red carpet—it’s “All of these people are did last season. so fun! I know some people don’t like We read an old interview where you and watching it but I think it’s fun to see the fascinating, interesting Kate discuss dealing directly with the clothing. A design house works so hard celebs you dress. Do you still? to make a lot of those pieces and a lot people,” Kate says of the Oh my gosh, when was that from? Wow, it of what people are wearing is custom Reese Witherspoon duo’s cool-girl coterie of depends. Yes, you have moments where or couture. They’re special dresses, a friend comes over and says they need no matter if you personally don’t like fans. “They’re creative to borrow a dress. Then there are other something. You know it’s been a lot and they’re interested in times when there’s a whole system that of work for the entire team that made helps somebody get ready for these larger events that happen. I feel like it’s the most art. They’re also fun. The Natalie Portman and press tours. But a dress is like a personality. fun part. If you’re not doing custom then it’s about them Random question: give us a fun fact people who like our clothes having the right dress for the right mood. That’s a about you. we typically get along with lot of variables to match up. You never know what I was my high school valedictorian. Does someone’s going to feel like wearing. that count? I had to give a speech and in real life. If we’re all in Do you ever do custom pieces? everything. Kate helped me write it. I was the same room together, we We don’t. I don’t know how it works for everybody else, really nervous. I think the speech was but we’re a smaller independent company so it’s a lot terrible probably! usually have something to different for us than it might be for a large brand that Can we find it on YouTube? has ambassadors attached to campaigns. I remember Oh, no, no, no, no... talk about.”




Fall 2014 Collection g e t t y i m a g e s ( 2 ) ; b fa n yc . c o m ; f i r s t v i e w






The real turbo engine in L.A.’s fashion explosion is the designers (green fuel, of course, darlings, this is California). Here, the creme de la creme of the L.A. design world tell us what drives them and show us why Los Angeles fashion is suddenly the hottest thing around. BY MICHELLE LEE

Scott Sternberg, Designer of Band of Outsiders

Your L.A. story: I’ve lived in L.A. since 1997 and started Band here 10 years ago. L.A. is my home and I couldn’t really think of leaving—I’m drawn to the weather, nature, expanse, and the pervasive sense of strangeness that seems to linger just about everywhere. What’s behind the movement: There’s so much space in L.A.—space to work, think and chill, and space from the center of the industry in New York, which allows for a sense of freedom and individuality. That individuality is probably the main point of connection between the L.A. brands you mention, as each of our aesthetics and products are pretty diverse and even disparate. The celebrity element: Well, celebrities have an impact on so much in our culture right now that it probably doesn’t matter where you work. For us, celebrity is connected to the brand imagery. Our philosophy has always been to shoot people who inspire us and have some connection to the collection we’re shooting that season. FA S H I O N W E E K D A I L Y. C O M

Juan Carlos Obando,

Andrea Lieberman,

Greg Chait, designer and

You went from the NYC ad world to L.A. fashion! What do you miss? I miss the summertime in New York. The whole city really changes with the seasons. I love the parks and the whole vibe, walking around and eating ice cream…and I do not miss the wintertime. The celeb effect: I am really humbled and honored when any woman, celebrity or not, chooses to wear something I’ve created. It’s super measurable. A dress can be sold out within hours of being worn by someone who really influences a style driven group. I think Hollywood culture transcends’s a global phenomenon. Being in L.A. helps but I think at the end it comes down to the dress. It’s a matter of striking the perfect match. Fun fact, please! I have probably the most expansive and cataloged iTunes movie soundtracks library you can imagine. Really obsessed about it!

On NY vs. L.A.: L.A. is more easygoing and with that comes a laid back sense of luxury. That famous Versace dress you put J.Lo in back in the day. Please discuss. In my wildest dreams I couldn’t have imagined the impact of that dress. It was game-changing and in retrospect, it was all about that perfect union: the right girl in the right dress at the right time. It was a truly magical moment for her. Fun fact: I climbed the highest mountain in North Africa with an extreme fear of heights. At the top, I was completely in tears: half were joy; the other half utter fear at the thought of getting down. Your daughter Paloma is adorable. Any plans for a kids’ line? Thanks! No plans at the moment although the design gene runs in the family so I am sure once it comes into fruition my 5-year-old would happily take the seat as creative director.

You live in a surf house in Malibu. Are you a big surfer? We actually moved to a house in Rustic Canyon recently. Still very near the water, but closer to town. It’s my favorite neighborhood so far, hands down. I surf and I love surfing, but I am not a surfer, if that makes sense. Some of my friends who pretty much only surf are surfers. It seems like a small nuance, but it’s a big distinction in the surf community. Coolest thing happening in L.A. fashion? It’s still few and far between, but everyone I meet is doing something different and radical. From Rodarte to The Haas Brothers to Jeremy Scott, to all the others. I feel like it’s a place where everyone can stay in his or her lane and do something totally unique. Fun fact, please! I am fascinated by classic cars. All kinds. It’s starting to turn into a problem for me…

Designer (and 2013 CFDA/Vogue Fashion Fund finalist)

Designer for ALC, former stylist for Jennifer Lopez

founder of Elder Statesman (CFDA/ Vogue Fashion Fund winner)

It Lives!

It Lives!

“I discovered Los Angeles in the late ’90s. The city was not at its best at the time, but I fell for it right away. There is something almost haunted about it, a vibrant mythology I find rather inspiring.” —Hedi Slimane, who famously moved his Saint Lauren studio from Paris to L.A.



The New Kids on the Block In 2012, film producer Stephanie Danan and model-turned-screenwriter Justin Kern created the perfect merger of Hollywood and fashion, their deliciously wearable ready-to-wear line Co. How does working in fashion compare to Hollywood? Where a film can linger in development for years, fashion feels very immediate by comparison. Every few months you have a new product to release into the world, which was a nice change of pace for us. The celeb element: It’s allowed us to work with some amazing talent, from Marisa Tomei and Aubrey Plaza, to artists you wouldn’t typically expect to find in a fashion context, such as comedian David Wain. We’re much more interested in these kind of creative collaborations rather than celeb exposure for celeb exposure’s sake. Fun fact, please! “Co” actually comes from the half-joking claims of “co-producer” credit we’d demand when one of us helped the other with an idea when we were working in film. It was an inside joke that just stuck.

Most fashion folks chalked L. A. Fashion Week up as dead and buried (“I’ve given up,” says THR’s Merle Ginsberg). Until, that is, publicist and fashion biz mad scientist Veronica Welch unveiled her new creation in 2011: Style Fashion Week (stylefashionweek. com). Suddenly, the runway is back in the HOV lane. “It’s the perfect alternative to showing in New York and much more reasonably priced,” says Welch. “And if you show in New York, you should also show in L. A.!” This season, about 40 designers will stage runway shows under the big tent, and Welch is actively wooing biggies like Alice + Olivia and John Varvatos to potentially join the gold rush.

We are taking pride in our L.A. roots, and the media from all over the world takes a great interest in what’s new from L.A. There is a certain originality and stamp of recognition.” —designer Ina Soltani

“I am the pioneer, I got here first. I even remember Tom Ford saying to me, ‘I can’t believe you’re moving there, I wish I could do it.’ I love it here.” —long-time Angeleno Jeremy Scott

Los Angeles is underrated when it comes to celebrating worldwide fashion—and we think that needs to change.” —Tatyana Khomyakova of Bettie Page Clothing

Media Goes West “L.A. style has changed as L.A. has changed: there’s more art, culture, food, and a lot more style,” says The Hollywood Reporter style writer Merle Ginsberg. “And the draw of the red carpet publicity machine resonates at retail.” The city has even gotten some muchneeded edge. “There’s something about being a bit of an outsider that gives designers a different perspective and lends itself to a different sort of creativity,” says Hillary Kerr, co-founder of Who What Wear. “Also, let’s be honest: the lifestyle here is really lovely.”

Merle Ginsberg

Hillary Kerr

Trends and the fashion scene are getting bigger and better, more people including huge celebs are making Los Angeles a fashion destination.” —designer Michael Costello





angeleno Haute Hippie founder Trish Wescoat Pound adores Malibu, but she doesn’t have the deepest West Coast roots, nor is her celeb-adored line based in L.A. But you’d never know it, looking at her vintage Hollywood and boho chic pieces. The approachably luxe label opened its first West Coast outpost in December on Sunset Plaza—expect to see more of Wescoat Pound at your local Coffee Bean! BY ALEXANDRA ILYASHOV PHOTOGRAPHY BY GIORGIO NIRO

When did your love affair with the West Coast begin? Many years ago, when Haute Hippie was still just in my mind, I spent a lot of time in Malibu with my daughter. There’s this certain bohemian, laidback lifestyle. It’s not just women wearing workout clothes all day—there’s still a hint of style. Old Hollywood glamour and a bohemian sensibility probably only exist together in one place: L.A.! It does feel decidedly Angeleno-bred. I’m constantly asked if we’re from L.A. People will literally be standing in our design studio in New York and say, “Oh, you’re based in L.A, right?” It’s funny. But if you look at the collection in its entirety, you wouldn’t think that. Nobody in L.A. is doing what we’re doing, to my knowledge. What were your early Malibu-infused looks like? In our first collection, we literally put boy shorts with big shirts and UGGs with ball gowns. Confidence comes with being comfortable. My idea of comfortable is a great gown made from a T-shirt…so we make T-shirt gowns. Why open first L.A. location on Sunset Plaza? I can’t take credit for it! Jesse Cole, our CEO who happens to be my husband, chose it. It’s under the Hollywood Hills, and kind of off the beaten path. Tells us about your red carpet-ready frocks. We do outrageous gowns. We do hand beading, not machine beading, and we draw all of our own prints. No one is doing what we’re doing, in L.A. or New York. I don’t really get to go anywhere in our gowns except maybe to the door to greet the Chinese deliveryman, though. What kinds of celeb fangirls flock to Haute Hippie? Adriana Lima and Petra Nemcova: let’s be honest, though, both of them would be beautiful wearing a sheet! Miranda Lambert wore one of our dresses to the 2013 Grammys—I’m in love with her! We’ve always had a country following. And Beyoncé has worn a leather blazer and dress of ours. Who would you love to dress next? I’m completely obsessed with Jessica Lange. I love American Horror Story. She’s just sexy at any age! Is it hard to compete on the red carpet front with major, ultra-luxe designers? With all due respect, most of the people that walk down the red carpet wear designers like Giorgio Armani, Calvin Klein, and Zac Posen. They all make beautiful

Confidence comes with being comfortable. My idea of comfortable is a great gown made from a T-shirt…so we make T-shirt gowns.


dresses, but I want to see something different! What are your favorite L.A. haunts? I love the Santa Monica flea market. I’m a huge vintage girl! The Ivy makes an excellent Bloody Mary. I also adore Resurrection, Decades, and The Way We Wore. Do you crave anything about the City of Angels when you’re in NYC? I recently became a vegetarian but in Malibu, there’s this burger place on the Pacific Coast Highway that serves burgers on baguettes. It’s the best thing I’ve ever had in my entire life, but there’s no need for me to go there anymore… Would you ever move to L.A.? I would move when my daughter is done with school! She’s 13 now. Eventually I see my life in L.A. The weather, the pace, the lifestyle, the sun—it’s just healthier in general. Also, I think I have a better relationship with the Pacific Ocean than I do the Atlantic. I don’t know why, especially since I don’t even get into the water.

yoana baraschi’s

L.a. MoMEnT

With Hollywood in full Oscar frenzy, we caught up with Coterie darling Yoana Baraschi, whose star following is growing by the minute. Guess who’s dressing Olivia Wilde, Katy Perry and the all-time doyenne of chic, Heidi Klum? BY DENA SILVER PHOtOGRAPHY BY GIORGIO NIRO

Who was the first celeb to wear your clothes? Heidi Klum wore a dress of ours on an episode of Project Runway about 10 years ago. We didn’t have any PR at the time. I don’t even know how it got to her; I guess it was just beginner’s luck! Heidi is our favorite! What was the impact of that moment? It created excitement and gave impetus to the sales people and salesforce! I can’t put a number on it, but it certainly created positive energy and excitement around the collection. Who else has worn your designs? Dita Von Teese, Katy Perry, Zooey Deschanel, Katie Holmes, Lauren Conrad, Taylor Swift, and more. What looks do the celebs gravitate towards? They like iconic dresses, which are usually very special, like a little cocktail dress that’s multifunctional. It might be embroidered or embellished with a special technique, but it’s not an occasion dress, or a super casual one. It’s the kind of dress you want to wear when you have a special moment in your life—a red carpet event, a date, or a movie screening. When your team notices that there’s a celeb wearing your clothes, what’s the next step? We try to post about it on social media, and at the same time we send out an email blast to our showrooms so they can reach out to their own contacts. after that, do you notice a bump in sales? Yes, especially in digital sales. And then, stores start to call in and say that they want the specific garment that the celeb wore. How important is it for celebs to don your frocks? It’s not something I chase at all, but I’m very flattered when they discover the

The way Cate Blanchett wears clothing is so inspiring.

collection on their own. Many stars who’ve worn the brand weren’t solicited by us, but they walked into Encore Malibu or Billy’s in Tarzana and discovered our designs on their own. any actresses that are muses for your work? The way Cate Blanchett wears clothing is so inspiring. Which celebs would you love to dress? Scarlett Johansson and Rihanna! is there such a thing as bad press? The only time I wasn’t super happy was when a certain actress wore one of our black and white scarves to court! you’ve teamed up with Olivia Wilde and Barbara Burchfield’s philanthropic company, Conscious Commerce, to sell a dress at anthropologie. How did it go? We sold the dresses, and signed a check for $100,000 to the charity in Calcutta. They’re opening a school with the money, I plan to visit this summer. What kinds of yoana looks does Olivia like? She loves pieces that apply to her daily life; she probably has quite a number of my jackets by now! any other charity plans? This year we’re working with GEMS, which helps girls who have been affected by sexual trafficking. We thought that we needed to put a light on the fact that this is happening in the U.S. How was your Fashion Week? We had a pre-Fashion Week presentation. It was a preview on models and we did a collaboration with makeup company Inglot. This season we’re doing a Fall photoshoot with Chelsea Leyland, photographed by Greg Harris. Comic book artist Sanya Anwar will collaborate with Greg to put the storyline in a comic book format! getty images; imaxtree



When it comes to making a statement on the tapis rouge, Sharon Stone, Sofia Vergara, and Tina Fey all depend on David Meister. While his dresses are front and center, the charismastic L. A.-based designer also appears destined for the spotlight. BY JULIE ZIGOS What was your first gig in the industry? When I graduated from the University of Cincinnati School of Design, Architecture, and Art, I packed up my bags and moved to New York. My first job was Danskin, back when Danskin was hot. What are the perks of being an L.A.-based designer? Fashion has become so red carpet oriented; it’s great that I’m here and accessible because certain actresses love it if you can slip over for a last-minute fitting. And we’ve seen you on TV before, non? I have a collection for HSN, which is so fun. The first time I was at HSN, I was on air three times in two days. The first airing finished at 1 a.m., but I had to be in a meeting with my producer at 4 a.m., to be back on the air at 6 a.m. It was like being back in college, pulling an all-nighter. Except you’re on TV and you have to be energetic. You’re also a regular on talk shows? I’ve been on TV discussing fashion or award shows in general. Other times I’m doing segments that are specific to my collection. But we also dress a lot of the talk show hosts; we aaawork a lot with Lara Spencer, who loves to talk about her David Meister dresses. Favorite part about being on TV? On television, there’s no going back and changing or fixing something; I love the immediacy of it. How do you prep for a show appearance? I don’t! I just show up, and do it. Everything that happens on TV is spontaneous, which I think keeps it interesting, as does the chemistry of who you’re working with. In February alone, Mindy Kaling, Katie Couric, and Diane Lane have all been Sharon Stone spotted in your dresses. Do you have a penchant for dressing strong women? I’ve never thought of it, but now that you say it, I think it’s true! Confident and strong women just want to wear things that look great. Sofia Vergara The sign of a good dress is that you notice how great the woman looks. You don’t notice that she’s wearing a great dress, but that she looks amazing overall. Who’s driving the L.A. fashion moment? People used to look at fashion publications for what to wear. Now, people look to celebs in the weeklies because that’s really who they want to look like. Whether it’s hair, makeup, shoes, or gowns, it all starts on the red carpet and L.A. owns that. When you create a dress that’s worn on the carpet, is it always made-to-order? Sometimes the celebs will see a dress




and want it as is. Other times, the celebrity and stylist will see a dress and ask for another color, but for the awards show they’ll usually ask me to create them a custom gown. Will you always know when a celeb wears one of your gowns? I always say, you never know if a celeb is going to wear your dress until you see that leg getting out of the limo. Celebrities usually don’t confirm until the day before and sometimes they get out of the car and they’re not wearing your dress. Any examples? When we dressed Tina Fey for the Emmys several years ago, she called in one of my gowns. We didn’t hear anything so we figured she wasn’t wearing it. I was at the Emmys that night, and when she came onstage I realized ‘That’s my dress!’ Do you have any fave red carpet looks? I love the fuchsia dress I did for Felicity Huffman. And I love Sharon Stone, so anything I’ve done for her. No one knows how to work a red carpet like her. Have you ever been star struck? Only once, when I met Angelina Jolie. I think I drooled on myself. And you’ve been doing this whole thing for 15 years! Here I am, still standing! And 15 years in fashion years is kind of like dog years, my brand is probably like 135 years old! When’s your busy season? Every day! In fashion there’s no downtime, but the slowest month is December. If you ship every month, how many seasons do you offer? We do Pre-Fall, Fall, Holiday, Resort, Spring, and Summer. There are six seasons, but some seasons have two or three deliveries. It’s a lot! With all that going on, where can we find you on your day off? I have the most perfect child in the world, my Havanese! His name is Petey SiegelMeister. He’s eaten cashmere, and ruined some Gucci and Prada shoes. He’s got expensive taste! He never goes for the cheap, but it doesn’t matter. When you’re that cute, you can dine on whatever you want! G E T T Y I M AG E S ( 2) ; P O R T R A I T: C O U R T E S Y




We’re beyond ecstatic to meet new friends here in Hollywood. But how fashionsavvy are they? We put some friendly people to the test on the crowded sidewalks of L.A. BY EDDIE ROCHE Allie Conrad, 18, Lake Tahoe, Nevada, Retail Clerk What do stylists do? Somebody who helps a person create who they are. Would you be nervous walking the red carpet? I am not a shy person. How long do you think actors should stand on the red carpet? I don’t think it’s rude to be fast or slow. Stay as long as you want.

How often do you borrow clothes? Every day from my family. Who has the best style? My sister. What is The Hollywood Reporter? Ryan Seacrest. How many Vogue covers has Kim Kardashian been on? 20 Describe your style: It varies from upbeat and positive to darker. It’s either neon and bright or black. It depends on my mood.

Beck, 23, England, Unemployed “Having the lady of leisure life” What do stylists do? They take someone and make their image better than they’d normally have it. How much do they make a year? $75,000 Where would you like to walk the red carpet? Back in London. I’m used to the scene a bit more there. How often do you borrow clothes? A few times a year. Do you ever return them damaged? Nope! I’m normally pretty savvy. Who was Barneys named after? I don’t even know what Barneys is.

Caroline Aiken, 30, Ontario, Canada, Office Real Estate What does a stylist do? Pick out clothing for the stars and find new trends. That sort of thing. Have you found Karl Lagerfeld’s star on the Hollywood Walk of Fame? Not yet! Do you know who he is? He’s a fashion designer with the white hair and the glasses. He hangs out with Lindsay Lohan. Where will you be shopping in L.A.? Forever 21. If I could I’d go to all the crazy expensive stores. How would you describe your style? Pretty basic. I like it casual with sequins to glam it up. I don’t like to be drab all the time. Who is Barneys named after? I can only think of the Rubble guy.

Michelle, age withheld, “Elsa the Snow Queen” from Frozen, Hollywood, CA Did you always want to be a character? I came to Hollywood because I had a record deal with Warner Bros. I ended up staying. Sometimes I’m dressed out here as a Playboy bunny or Gaga, but I make the same tips whatever I wear. How would you describe the style on Hollywood Blvd.? It’s tourists so they have good style. The Brazilians are best FA S H I O N W E E K D A I L Y. C O M

dressed by far. The Asians wear Chanel, but mix it with sandals, which is not a look. Where is your outfit from? I made it. I’m wearing a vintage belt from an estate sale. Earrings are from Forever 21. How often do you have to dry clean your cape? I hand wash it daily. I constantly have to buy new capes. Do you see a lot of big stars? Every day. I saw Daniel Baldwin yesterday and Michael Lohan the day before with his new baby. He gave me $20 tip, which is very good out here.

Martin, 30, Banker, London, England Are you sure you’re not Ryan Gosling? I get that a little. Will you sign any autographs if you’re asked? That’s pushing it a bit. How would you describe your style? Today I look a bit scruffy. I’ve got my good trainers on. What do you think of the style in L.A.? It’s lively. It’s a mixture of people who look a bit like I’m dressed today. There aren’t as many dressed up people as I thought there would be. I’ve noticed a lot of tattoos going around. What is Band of Outsiders? A group of people from out of town.

Kenny Conrad, 19, Lake Tahoe, Nevada, Housekeeper Is being a stylist hard? It can be. You have to make sure everybody stands out. Where would you like to walk the red carpet? The Daytime Emmy Awards How often do you borrow clothes? I don’t have anybody to borrow from! Where is Rodarte based? Who? What is couture? I’ve heard of it. Something high end like when you go to a nice restaurant.


©2014 Maybelline LLC.


©2014 Maybelline LLC.


Daily Front Row  
Daily Front Row  

Daily Front Row