2017.08.31

Page 1

DEWOLF STRIKES

FOOTBALL, FINALLY

Sarah DeWolf, the forward for the Eastern women’s soccer team, is the only player to score two goals for the season so far.

The Eastern football team will play its first game of the season Thursday at Indiana State.

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D aily E astern N ews

THE

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“TELL THE TRUTH AND DON’T BE AFRAID” Thursday, August 31, 2017 C E L E BRATI NG A CE NT UR Y OF COVE RA GE E S T . 1 915

VOL. 102 | NO. 10 W W W . D A I L Y E A S TE R N N E W S . C O M

Brand ideas revealed to campus

Just for kicks

By Chrissy Miller News Editor | @DEN_News

CHARLES BL ACKHAWK III | DAILY EASTERN NE WS

Parker Park, a senior business marketing major, kicks a soccer ball Wednesday in the field near Fourth Street during the Soccer Shootout Intramural Challenge.

BOT member considering a run for rep By Cassie Buchman Editor-in-Chief | @cjbuchman A member of Eastern’s Board of Trustees could potentially be running for office in the future, though he has yet to make a final decision. During a news conference reported on by the Herald and Review, trustee Caulkins Dan Caulkins confirmed his interest in running for state Rep. Bill Mitchell’s seat in the House of Representatives. Mitchell held the conference to announce that he will not seek re-election in 2018. According to the Herald and Review, Caulkins was one of six people identified by Macon County Republican Chairman Bruce Pillsbury as possible replacements for Mitchell. Caulkins said he has been weighing his options regarding whether to run or not and is very close to making a decision about officially running for the position. “It’s a difficult decision,” he said. “(It would) be a really big commitment on my part.” He said he has been talking about it with his wife and friends. The time commitment is one factor he is considering, as well whether or not he wants to expose himself and his wife to the “political process.” “You look at anyone that puts themselves up for election and they immediately become a target of

one side or another, one faction or another,” Caulkins said. However, Caulkins said if he does choose to run, he thinks he has something to offer. “I think that my background, my life experience adds something to the discussion,” he said. “Right now the big issue for me is to decide if this is something I really want to do.” Caulkins would not be able to continue being an Eastern trustee if he were to be elected as a state representative. According to 110 ILCS 665, no Board of Trustees member “shall be an employee of the State Government.” Candidates wanting to run for office in the November 2018 general elections can take out a nominating petition starting Sept. 5. Formerly the vice president and COO of Patterson House Inc., which operates homes for adults with developmental disabilities, Caulkins sold his share of the business to his partner last September. He and his brother now own a supported assisted living facility called Franciscan Court in West Chicago. Caulkins served on the Decatur City Council from 2005 to 2009. After Gov. Bruce Rauner was elected, Caulkins submitted an application through his website offering to serve in the governor’s administration in some capacity. Caulkins was offered several positions based on his resume, but ultimately chose to be an Eastern trustee. He declined to say what other positions were offered, but said he wanted to be a trustee because he is an alumnus of Eastern. “I chose to accept a position on the Board of Trustees at Eastern because I believe in Eastern,” Caulkins said. To become a member of the Board of Trustees,

people apply online. The governor will appoint someone if there is a vacancy, then the Executive Appointments Committee confirms the person appointed to the position. Caulkins’ appointment to fill the unexpired term of former trustee Robert Webb, who died on Oct. 5, 2015, was officially approved in Feb. ‘16 by the Executive Appointments Committee. Approving his reappointment to a full term to the Board of Trustees was a task assigned to the Executive Appointments Committee on Aug. 17. During appointment hearings, the governor’s appointees come in before the Executive Appointments Committee. The committee then asks the person about the office they are appointed to and their qualifications. Sen. Dale Righter (R-Mattoon) is the minority spokesperson for the committee who confirmed Rauner’s appointment of Caulkins to the Board of Trustees. Though it is still not certain whether or not Caulkins will run for office, if it starts to look like he will, it is something that could come up during his reappointment confirmation hearing, Righter said. “If he was seriously exploring a run could that make his reappointment harder? Potentially,” Righter said. “At some point if it looks more and more like he’s going to do it, obviously myself, (and) a member of the legal staff will look at that.” Righter said the reappointment process is usually easier, if the person coming before the hearing has done a competent job. A hearing for Caulkins’ reappointment has not yet been scheduled. Righter said it probably will not be until October or November. BOT, page 5

The rough draft for the new Eastern marketing initiative was revealed by Eric Sickler, vice president of client services for the Thorburn Group, at open Town Hall marketing meetings Wednesday. The initiative consisted of many pieces including four pillars, brand character, centering ideas and media strategy. Sickler said the four pillars are made up of Eastern being an active community of opportunity, having a fully engaged faculty, staff and administration, being sized for success and being an accessible and inclusive experience. These pillars lead up to the centering idea that at Eastern, extraordinary investments are made in all the individual students who go to the university, Sickler said. “This is going to take time. It’s never done. The best thing we can do is stay focused on the effort and the energy,” Sickler said. “We want to move from this cacophony to something that’s a little more fun, a little easier to follow and a little easier for us to wrap our arms around.” Eastern President David Glassman said after working with a marketing workgroup during the vitalization project, they concluded Eastern was woefully under-producing in marketing and attracting students and needed to seek marketing assistance from a professional group. After working with the Thorburn Group, Glassman said they have been able to put all the great things he already knew about Eastern into strong concepts that have shaped the branding initiative up to this point. “This is ours and so we really have to know whether we buy into it,” Glassman said. “This is the time, because when it goes beyond this and then the artwork is created for the billboards and they’re designed based on that brand, then all of a sudden it’s out.” Carolyn Davis, a graduate student in college student development, said the way students are being reached by marketing has changed since she completed her undergraduate program at Eastern. “You can’t necessarily put an ad in the paper and expect a student to see it because students don’t necessarily search for those things anymore,” Davis said. “It’s good that you thought about those things where maybe it goes to Pandora or Spotify so that student that’s never even heard of EIU before,now they can’t skip the commercial if they don’t have the paid version.” Reaching out to students in this way gets them curious about what Eastern has to offer, Davis said. Davis said this can get students in the mindset of “‘OK, EIU, what’s that about? Oh, I like that I heard that. Maybe I’m gonna go follow up and then go to that thing that is, you know, right there for my convenience.’ So now I’m already all in because I’ve chosen to go a little bit further than just the commercial.” Richard England, dean of the Honors College, said he wondered why the quality of education was in the details of the marketing plan instead of clearly being a part of the main message. “You have a sort of core message and four pillars, none of which are about education,” England said. “Is it necessary, and this is just again a marketing question, to sell education primarily (through) messages about community or social life or experience?” In response, Sickler said the assumption is that every college provides an education.

Marketing, page 5


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