HMag | Gulfood 2016

EXPERIENCE THE WORLD’S

BIGGEST ANNUAL FOOD & HOSPITALITY SHOW

GULFOOD 2016 HIGHLIGHTS

20 120 4,800 84,642

SPECIALIZED PRODUCT ZONES UNDER ONE ROOF NATIONAL PAVILIONS PARTICIPATED EXHIBITORS FROM 150 COUNTRIES PROFESSIONAL VISITORS

ENTREPRENEUR ARTICLE: ISLAMIC BANKING

P18

GULFOOD 2016 Dubai World Trade Centre. 21 - 25 February 2016

www.gulfood.com

EXCLUSIVE INTERVIEW WITH GULFOOD DIRECTOR

P20

HALAL ARTICLE: FOOD WASTAGE

P23

MORE TASTES. MORE . .

MORETASTES TRENDS MORE MORETRENDS TRADE..

MORE TRADE. The world’s biggest annual food and hospitality show

Take a bite into real success. Be at Gulfood.

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from over 120 countries.

MeetBe theat cream of suppliers with Take a bite into real success.

Gulfood. over 5,000 exhibitors ready to provide a window into the latest innovations and flavours.

EAR L OFFY BIRD E SAV R! E A

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Join the largest gathering of food, beverage & hospitality suppliers ever assembled in the region. Savour the latest tastes and trends The sweetest for food andMeet hospitality trade professionals. from over event 120 countries. the cream of suppliers with over 5,000 exhibitors ready to provide a window the latest Join the largest gathering of food, beverage & hospitalityinto suppliers innovations flavours. ever assembledand in the region. Savour the latest tastes and trends

advantag eo

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The sweetest event for food and hospitality trade professionals.

The world’s biggest annual food and hospitality show

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GULFOOD

GULFOOD TRADE SHOW

WWW.GULFOOD.COM

Organised by

In Hall Signage

Supported by

Visitor Trade Invitations

Platinum Sponsor

Official PreRegistration

Gold Sponsors

Carrier Bags

Silver Sponsor

Exclusive Online Media Partners

Trade Partner

Sponsor

Official Media Partners

Visitor Badge Pouches & Insert

Visitor Badge Lanyards

Official Regional Magazine

table of contents

EXHIBITORS’ INTERVIEW

26

Univers Drink Vendôme Mademoiselle, a new range with a glamorous, timeless and refined style. It’s a drink with seductive powers, still or sparkling, and 0.0% alcohol volume.

42

Zuger Frischkase AG

Fresh cheese products which are guaranteed fresh and very versatile.

There is a growing trend in fresh

30

cheese products, as they are light,

Pidy Group

tasty and healthy!

Pidy is the world leader in the production of baked puff pastry and is recognised for its “State of the art” production sites in Belgium, France and the U.S.

44

Agro-Food Industrie

Agro-Food Industrie is the first global

32

Snack Crops S.A: Gourmet Foods 100% Argentine enterprise that leads the

production,

processing

specialist in the manufacturing of Halal infant feeding with a range of more than 70 references.

and

exports of specialty crops. The task is performed by one of its four business units: Popcorn, under the brand SNACK.

48

Saraf Trading

SUNTIPS brings you the classic black tea collections that have elegantly

36

pack. These tea collections make a

DS Borneo Trading Sdn Bhd

perfect gift for any occasion.

Founded by a legion of industry insiders and picky coffee-lovers, DS Borneo is all about quality coffee that impresses our tastebuds, benefits our health and our minds.

50 38

Kiren Foods Limited

Kiren Foods is a privately owned pizza manufacturer supplying from pizza

LANDHOF GesmbH & Co KG LANDHOF specialities

meatless have

crust to Italian flat bread, finished

sausage

recently

been

introduced and gained popularity.

LANDHOF knows the taste of good quality sausages even without the presence of meat.

chilled to frozen pizza and dough balls.

Section Name

table of contents

06 EDITOR 07 Events 20 vip 22 specials 26 interviews 56 Halaltips 58 tradefairs 59 showcase 65 c.b lists

6

Editor ’s Note

Editor’s Note

.

As we leave the year of 2015, we bid farewell to a good year and take a new leap as we welcome the beginning of 2016 with a brand-new phase and opportunities. This

me, having a new team does not only open up novel ideas but also motivates and inspires creativity and originality in this Gulfood 2016 HMag edition.

This Gulfood edition has been reinvented by my amazing team with a better facelift and improved layouts. As the fastest growing Halal platform in the F&B industry, we decided that new contents are mandatory to encapsulate our readers; what better way than to include the entrepreneur section and food review. Also, we have a special section for our merchants, “The Product Showcase” section which allows them to promote their exclusive and innovative products!

In our previous trip to Gulfood 2015, we had a remarkable opportunity to interview the Director of Gulfood, Mr. Mark Napier. In the interview, he shared his incredible journey throughout his career life in the industry of F&B. There are also other interviews from successful Halal food manufacturers, where they provide the stories of their companies, products and their insight in the Halal business world.

I am proud to say that in this edition, we as a team

CHIEF EDITOR Ezewan Fauzi WRITER / EDITOR Lily Ruzailan Zulfadli Anaspekri CONTENT EDITOR Hidayah Razak Shazwana Aida Lily Ruzailan DESIGNER & PHOTOGRAPHER Ezewan Fauzi Muhammad Hilmie ADVERTISING / MARKETING Tony Er Bryan Yap Mastura Johari Zulfadli Anaspekri Noor Intan DH Events Sdn Bhd Wisma UOA II, Suite 10-10 No.21, Jalan Pinang 50450 Kuala Lumpur Malaysia Tel: +603 - 2171 1128 Fax: +603 - 2166 1148

worked together to present a new HMag for our readers.

We hope that you enjoy our Gulfood 2016 HMag edition

EDITORIAL TEAM

year, we should start afresh our aim and objectives. For

and will be looking forward to seeing you in Dubai.

Best Regards, H-MAG ANUGA 2015

Ezewan Fauzi

H-MAG THAIFEX 2015

H-MAG SIAL CHINA 2015

H-MAG GULFOOD 2015

Event Overview

7

6 1 0 S R 2 U O D ess

in V s u B O A s s L a l LFO NAL F World C

O I GTU T A ERN

IN

The World's Biggest Annual Food & Hospitality Show When you invest in Gulfood, you are choosing a trade show with proven credentials.

Established over 25 years, Gulfood has a well deserved reputation amongst exporters for delivering spectacular return on investment. For exporters seeking new sales from the Middle East, Africa and South East Asia, Gulfood provides a trade and sourcing platform without equal, where international flavours find world-class business.

Dubai, The Trading Hub Of The Middle East UAE’s imports totaled US $3.6 billion in 2010 and are estimated to rise to US $5.5 billion in 2015. The majority of this is traded through Dubai.

UAE’s ports account for a 61% majority of trade volume among the GCC countries.

A True 360° Industry Offering Food & Drink. From speciality and fine food, to the widest range of organic food

Gulfood 2016

and drink. Gulfood presents the opportunity to source and discover unique products from hundreds of specialist producers and over 110 international pavilions.

Food Service & Hospitality. Whatever equipment you need to source for your

THE EVENT TAKES PLACE FROM SUNDAY, 21ST TO THURSDAY, 25TH FEBUARY 2016 AT DUBAI WORLD TRADE CENTRE.

operation, Gulfood 2016 is the most important event of the year. Whether you are planning a total kitchen refurbishment or simply want to provide your team with the latest equipment to operate professionally, the wide range of suppliers showcasing at Gulfood will make you stay one step ahead of your competition.

SUNDAY TO WEDNESDAY (21 - 24 FEB 2016) • 11AM - 7PM THURSDAY (25 FEB 2016) • 11AM - 5PM

Beverage & Equipment. The most comprehensive range of beverage and beverage equipment for every size of catering operation.

Restaurant & Cafe. The vibrant world of restaurant and café culture is brought to life with a 360 degree platform of products and services dedicated to the

GULFOOD IS BEING HELD AT DUBAI WORLD TRADE CENTRE (DWTC), CENTRALLY LOCATED WITHIN THE BUSINESS HUB OF DUBAI AMIDST THE CITY'S ICONIC.

business of restaurants and cafés. Restaurant and Café is designed to meet your needs at every stage of set up and operation - from the finer details of design and creating perfect interiors to the key essentials of business innovation, product selection and technology.

8

Facts & Figures

THE ROUTE TO SALES’ GROWTH whole world of suppliers at Gulfood

4,800+

EXHIBITORS

84,642+

VISITORS ENTRIES

113,000+ SQM, 9 Halls

Facts & Figures

FACTS & FIGURES Gulfood, the world's biggest annual food & hospitality show is key event in the Middle East and Asia. It brings together the full circle of sectors : Food&Drink , Beverage Equipment, Restaurant & Cafe and Food Service & Hospitality. Gulfood is

9

7

NETWORK with the most important stakeholders tackling food security

the trading hub of the middle east.

INSIGHT Understand how food security concerns are shaping trade and investment decisions

Renown for the perfect organization, lavish conveniences

DISCOVER innovative products to stay ahead in today’s fast-paced competitive world

held every year in the international trade center, Dubai, UAE,

and world leading business opportunities Gulfood brings together over 4500 exhibitors, 82000 visitors and more than 20000 brands. Ministers and Top level decision makers from over 21 countries attend the event annually and take advantage of the unique business environment to sign long term deals and engage in world class knowledge transfer gatherings, congresses and forums.

HEAR from 35+ top level industry speakers and learn best practices VISIT the Gulfood exhibition and source from 120+ countries LEARN new ideas and trends that can impact your business more productively BENEFIT from complimentary 5 day access to Gulfood exhibition valued at AED 250

....................................................................................

Trade Fair:

GULFOOD 2016

Event Date:

21st - 25th February 2016

Event Highlights

Organizer:

DUBAI WORLD TRADE CENTRE

• Gulfood Awards

Halls:

H1-H9 & PAVILION HALL

Venue:

Dubai World Trade Centre

Address:

Sheikh Zayed Rd, Dubai, United Arab Emirates

Frequency:

Every year

Industry:

Food and Beverage, Foodprocessing and Packaging Machinery

Founded in:

1987

Opening Times: 21 - 24 Feb 2016 11:00 - 19:00 25 Feb 2016 11:00 - 17:00

Travel Info:

Airport: Dubai International Airport 11.5 km Subway station: World Trade Centre Metro Station 0.2 km

GPS Cordinate: latitude 25.222958 ; longitude 55.287411

• Emirates Salon Culinaire • Barista Bonanza • Export Advice Clinic • Gulfood Conferences • Major Buyer Lounge • The Tea House

....................................................................................

Target Visitors Manufacturers, importers, and wholesalers of: • Food and drinks • Catering technology • Suppliers of services for the catering sector • Food retail trade • Trade agencies • Supplier of specialities • Suppliers of fresh convenience products

GULFOOD 2016

FLOOR PLAN Floorplans & Connect to Exhibitors Find everything you need to orientate yourself at the event, from the mode of transportation to the point of interest exhibition halls.

Dubai World Trade Centre Whether it’s the key conferences and exhibitions that make up our annual calendar, our wide selection of venues, extensive services, award-winning hospitality or world class facilities management, we aim to surpass your expectations every time.

We connect people, products and ideas from around the globe through our year-round calendar of international trade fairs, blockbuster consumer shows and prestigious international conferences.

The Dubai World Trade Centre has played a pivotal role in the growth of international trade for the Middle East, ever since our inauguration in 1979.

Then, it was through the landmark 39-storey Sheikh Rashid Tower. Today we are the region’s largest purpose-built complex for events and exhibitions.

The epicentre for business tourism in the region, we power the MICE sector through our size, resources, diversity of calendar and scale of events. As well as connecting people through the events we host, we play a major role within Dubai’s economy, attracting revenue for the city’s sights, restaurants and hotels.

Each year, DWTC events create more than 25,000 jobs or 36,000 including ancillary sectors that benefit from our events.

We continue to be driven by our role, not just in Dubai’s past but also in its future and to challenge ourselves to create even better experiences for all our clients, exhibitors and visitors.

Floor Plan

11

12

Event Highlights

Event Highlights

13

14

Event Highlights

Event Highlights

15

16

Event Report

POST-SHOW REPORT 2015

633

167,000,000.

Event Report

LIVE EVENTS R

5GU0E0STS

OVE

The world’s best and brightest food, beverage and hospitality industry pioneers were recognised at the sixth edition of Gulfood Awards, which has established itself as one of the region’s most revered industry accolades. More than 300 exhibiting companies participated in the awards and over 500 industry leaders attended the stunning gala dinner.

17

18

Entrepreneur Article

Islamic Banking

Growing Fast & Furious

Author: Lily Ruzailan

I

n

the

Images: DagangHalal

latest

World

Islamic

Islamic banks continue to make money by lending Banking

out their capital but do so in ways where interest

Competitiveness report produced by Ernst

and fees are not explicit. There are certain systems

and Young (E&Y), assets of Islamic banks grew an

applied by this banks in order to generate money for

average rate of 17% per year between 2008 and

their profit.

2012. Accordingly, this rate is twice to thrice faster

Mudharabah is a profit sharing arrangement like

that the rate of conventional banks that grew over

a venture capital deal where the bank provides the

the same period.

finance and the borrower contribute their labour

Islamic banks differ from conventional banks in

and entrepreneurship. Given that the business were

many form as they run their operations in a way that

to fail, the lender will lose their money and the

is consistent with the principles of Islamic law, also

borrower waste their time and effort committed to

known as Sharia Law. Thus, it prohibits banks from

the enterprise.

dealing with businesses that are considered sinful

Musharakah is describe as the joint venture

or haram such as food containing pork, alcohol and

between a bank and business where the profits are

gambling. It also prohibits usury; thereby banks in

divided according to their relative capital inputs.

principle are not allowed to charge fees or interest

This method will ensure that the bank returns are

for money lending. Given that this is how banks

tied to the company’s profits and the partnership

generally make their money, how can Islamic banks

ends when the loan is repaid. This approach could

prosper if they do not practice usury?

be used to provide mortgage financing to buy a

Entrepreneur Article

19

Although there is a foreseen of a 20% growth in the Islamic banks each year for the next five years, there are still huge untapped Muslim populations around the globe. years. The rapid expansion of Islamic banking has been mainly through Islamic windows in conventional banks rather than in a thorough Islamic banks. This method has permitted existing banks to easily enter the Islamic banking market and is most likely to continue being the mechanism for growth in the foreseeable future. property. The property earns rent from the occupier which is paid to the buyer and the bank in relation to their share of the equity. At the same time, the buyer agrees to buy the bank’s share in instalment payments until the mortgage principal is paid off.

Murubahah is another simple form of sale and buy-back agreement profiting by providing credit.

In this case, bank buys houses, cars and other commodities, and sells it to the buyers at a profit by allowing instalment payments. In this case, the profit should be clear and agreed upfront.

Despite current economic instability, several emerging market countries with a large Muslim population is growing strong. The banking assets in Iran accounts for nearly half of the Islamic banks worldwide. The remaining three-quarters rest in other nations, which includes Qatar, Saudi Arabia UAE, Turkey, Malaysia and Indonesia, with an average growth of 6.5% annually for the last five

Although there is a foreseen of a 20% growth in the Islamic banks each year for the next five years, there are still huge untapped Muslim populations around the globe. There are other Muslim countries that are planning to embrace the Islamic banking. Nonetheless, it is also expected that the growth to not just be limited to regions with high populace of Muslims.

There has been a sparked of interest in non-Muslim countries to adopt these Islamic banking principles.

A fine example is Great Britain, who became the first western country to issue an Islamic bond, attracting more than ÂŁ2 billion from global investors for its sale of sharia-compliant debt.

Clearly Islamic banking has grown more attractive and that they are making better profit than their conventional counterparts, and Islamic banking emerged as a good story that the whole world could observe.

20

Exclusive Interview

Bigger & Better

For The Right Reasons HMag talked to Mark Napier

about Gulfood and the Future of the International Halal Industry Author: DagangHalal

Images: DagangHalal

still had an ever-increasing waiting list for exhibitors

which

further

emphasizes

its

importance in the growth of the food and beverage industry. Gulfood 2015 brought new events to market each with a niche focus and specialisation, including Seafex, Sweets Middle East, the Specialty Food Festival, and Gulfood Manufacturing. “We’re bringing all these new products and opportunities to the market,” explained Napier, “but guess what, the demand

T

his year, Dubai once again celebrated the world’s largest annual food and hospitality

event, the 20th edition of Gulfood. With nearly 5,000 exhibitors from 120 counties; 86,000 trade visitors; which spanned over one million square feet, the Gulfood exhibition was a spectacle to behold. For Mark Napier, the Director of Gulfood’s exhibition, and his team of several hundreds, this was a remarkable achievement. Gulfood’s resounding success can be visualised as Napier acknowledged it as the single biggest commercial challenge, “how do we match the supply with the demand that clearly exists?”.

In spite of its spacious designated site, Gulfood

is growing at a similar pace.” It was no surprise that exhibitors from around the world were lining up to be involved in Gulfood. As Napier put it, “In making Gulfood prominent among its competitors, we’ve never really considered the competition. We’ve looked at what’s right and what will deliver a return on investment for all the different communities that we serve. International buyers will find more products from more countries, more brands, better prices, better delivery times, and better quality because they have such enormous choice here at Gulfood.

Exporters who are participating in this show do so with a clear knowledge that they will enjoy a very

Exclusive Interview

21

significant return on their investment.” For an event

which can in turn make products more expensive

that offered such clear return on investment for

for the consumer. “We will help drive forward that

those who participated, one might ponder on how

process ourselves,” uttered Napier. “It is a strategic

Gulfood measured its own success. While the normal

and moral imperative, and it is not something Dubai

commercial drivers existed for Gulfood, they were

will shy away from.” As Dubai positioned itself to

not the sole indicators of success. Likewise, Dubai

become the economic capital for the Islamic world,

has a long-term vision to become the economic

it also solidifies its role as a global Halal hub. For

capital for the Islamic world. “We’re here to make

an industry that serves a quarter of the world’s

our small contribution in terms of building Dubai’s

population, bigger and better is the only way forward.

economy,” explained Napier. “We’re here to ensure

As Napier remarked, “if it isn’t the best, make it the

Dubai retains its position as a trade and logistics

best. That is certainly the approach of the country

hub serving the heart of the Middle East, Africa,

here. Everything is bigger and better and for the right

and the Indian Subcontinent.” To that end, Gulfood

reasons. We want to have quality.”

“In making Gulfood prominent among its competitors, we’ve never really considered the competition. We’ve looked at what’s right and what will deliver a return on investment for all the different communities that we serves.” played an important role by hosting the Halal World Food, the world’s largest sourcing event for Halal food products, which attracted more than 1,000 international Halal food brands and companies.

Gulfood also brought together key leaders for the Halal

Investment

Conference

where

important

issues were discussed and solutions found. Among these important issues were that of standardisation, which Napier explained to be the single biggest issue in the Halal industry. With many Islamic countries offering

Halal

certification

for

their

domestic

products, agreements must be reached when those products reach international markets. “There needs to be a unified and agreed holistic approach to Halal certification that is accepted by all,” said Napier.

This would do well to serve the consumer by making Halal certification more straightforward regardless of the product’s country of origin. It would also help exporters to bring their products to new markets without having to re-certify their Halal classification,

22

Halal Article

Fundamental and Historical Perspective of Halal Certification Author: Lily Ruzailan

A

Images: DagangHalal

s the populace of Muslims from every nooks and corners of the world are unceasingly increasing, the

demand for Halal foods and beverages are also augmenting in not only the Muslim-concentrated countries, but also in countries where they are the minorities, such as Europe, Canada, Australia, etc. making it one of the rapidly growing market in the world. However, one might ponder on the reasons for Muslim consuming only Halal foods.

According to the beliefs of Muslims, they are strictly instructed to consume Halal foods and beverages, and when doubtful to avoid its consumption altogether. Over the centuries, devout Muslims have conscientiously prepared their own food as it provides certainty to them that the foods are Halal. For the past few decades, the food industries are thriving tremendously as food starts crossing the borders of other countries. This wave of food exportation, although beneficial in many ways particularly in terms of expanding the global market, poses another issue to the Muslim communities: Is it Halal?

This cross borders of foods ultimately call for the endorsement of the Halal certificate. This Halal certification has been established by the Halal authorities and committees in different countries to monitor and enforce the Halal requirement not just in foods but other sectors such as pharmaceuticals and healthcare. Of all the Halal authority bodies, it has been consented by majority that the Department of Islamic Development Malaysia, JAKIM, is the leader in the globalisation of Halal certification.

Malaysia is well-known for its diversity in race, religion and culture; hence, there is a strong obligation to maintain the balance between the Muslims and non-Muslims. JAKIM, establishing itself in the 1982, was made up of members ranging from the Ministry of Health, Ministry of Trade and Consumer Affairs, Department of Veterinary Services and food scientists and technologists. They play a huge role in

ensuring the products or foods are Halal by providing the Halal certificate and conduct regular spot checks in food establishment sites, food processing facilities, restaurants and hotels.

Their rigid compliance checks produced many different responses from the industry. Inevitably, the Muslim consumers are pleased and satisfied with the existence of the Halal certificate. Realising majority of restaurants’ owners and manufacturers have little to no knowledge regarding the concept of Halal, the authorities decided to provide consultations and education to them in order to them to grasp the knowledge.

Each country normally has their Halal certificate bodies; however, not all of them are recognised or accepted by JAKIM due to their low standards. There are several that are recognised such as (Majlis Ulama Indonesia) MUI, the Halal authority bodies in Indonesia. Indonesia has a large number of Muslim populations and MUI works diligently to issue the Halal certificates to companies applying for Halal.

Similarly, there are several recognised certificate bodies in Europe, South Africa and Southeast Asia that provide services to those requiring it as well as monitoring their Halal compliance in slaughterhouses and manufacturing establishments, both locally and internationally. In the Middle east, their guidelines within the countries differ slightly as they follow the Gulf Standards formulated for prepared foods.

The endorsement of the Halal certification has come a long way and is still working its way up to help certifying companies and food establishments that require them in order to reach both Muslim and non-Muslim consumers.

These authority bodies along with other non-government agency have contributed significantly towards the Halal food trade across the globe in order to guarantee that the Halal certified food products are genuine.

Halal Article

23

Do you know?

Food losses and waste

Roughly 1.3 billion tonnes

Per capita waste by consumers

In developing countries, 40%

amount to roughly USD

of food produced for

is between 95-115 kg a year in

of losses occur at

680 billion in

human consumption get

Europe and North America

post-harvest and processing

industrialised countries

lost or wasted annually.

/sub-Saharan Africa, south

levels while in industrialised

and USD 310 billion in

and south-eastern Asia each

countries, more than 40% of

developing countries.

throw away only 6-11 kg a year.

losses happen at retail and consumer levels

Sourced from: Global Initiative on Food Loss and Waste Reduction, FAO

Author: Lily Ruzailan

Images: Huffington Post

The rapid economic expansion accompanied with the significant progress in the industrialisation sectors resulted to the inevitable food waste. This waste generation will further augment with the increased in demand by each individual. The good news is, every individual can take a step to do something about it.

Food Industry

Restaurants & Buffet

Food industries and farmers from developed countries are

Restaurants contribute to large amount of food waste.

quite good in avoiding food losses and food waste. Some

According to the latest survey from Danish Diet &

come with an economic incentive to protect environment

Nutrition Association reveals that 95% of restaurant

from waste. However, there will always be a degree of

managers indicate that food waste occurs mostly outside

unavoidable food wastage. There is a growing market for food

the kitchen door. This news indeed is saddening, yet

waste converted to something useful. Recently, countries

many have taken new approaches are being taken by

especially in Asia start recycling food into new products or

them. This includes the introduction of doggy bags.

used as animal feeds. This implementation is beneficial as

Restaurants also started serving smaller portions and

they can avoid the increment in food waste. In the other

providing smaller plates in buffet line as to encourage

hand, this food wastage can be reused for biomass.

guests to fill their plates with the amount of food they can eat. Some also introduce fines for those who waste the buffet food and the money goes to the food charity box.

Consumers post-harvest food losses, food waste in developed countries is

Retailers

mainly caused by retailers and consumers. As consumers, we

Retailers can take several measures against food waste. For

can do great deal to fight food waste. By doing so, it can both

example, Tesco, one of the biggest retail chain, sell their last

contribute to lesser CO2 emissions and save your money.

minute food by offering large discounts. This act as an

Consumers must always remember that they have the power

effective measure to reduce wastage as consumers would buy

over retailers. While retailers want to force their customers to

and cook at the very same day. The Danish retail chain, Remi

buy more food than they actually need, consumers have the

1000, dropped all quantity discount in their chain thereby

power to buy what they only need. They should also ensure

contributes to less food waste. Many single people do not

that the foods are kept properly and intact to avoid exposure

need large quantity discount and family-sized portion. By

to sources that may lead to their contamination.

not forcing them to buy more than they actually need, large

While food waste in developing countries is caused by

amount of food waste can be avoided.

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26

Exhibitor ’s Interview

A Festive Drinks For All

Author: Lily Ruzailan

N

Images: DagangHalal

Authenticity

ight Orient, a business company producing

Mr. Jacquemin and Gacem were very proud to

world class non-alcoholic drinks has been in

announce that their 0.0% alcohol-free beverage has

existence for more than six years. It was founded

attained the Halal certification five years ago from

in 2009 by Mr. Arnaud Jacquemin and Rachid

JAKIM. According to them, the Halal certification

Gacem, the Managing Directors of the company.

has help to give the company the credibility that boost

Mr. Jacquemin and Gacem developed an interest

the confidence of the Muslim consumers whenever

about the Muslim communities that do not take

they promote their products. Also, consumers feel

alcoholic beverages. As the growth of Muslims

assured to buy their products as this certification

expand, they found it necessary to introduce a

answers all their doubts, which is beneficial for them

beverage that is free from alcoholic drinks yet still

in reaching the Muslim-dense market.

has a delectable taste. They especially noticed the

Night Orient is their famous brand that is specially

Muslim communities in Europe has nothing to drink

dedicated to the Muslims and those refraining from

during the festive seasons; however, with their 0.0%

alcoholic beverages. It has received several awards;

alcohol-free drinks, both Muslims and non-Muslims

such as the best innovation of SIAL Abu Dhabi and

can enjoy their drinks. They immediately applied for

SIAL Paris as well as received the Best Companion of

the Halal certification for their 20 SKU products.

the Year 2010. The products also have a unique taste,

Exhibitor ’s Interview

27

Marketing strategy The products receive adequate media coverage from television, radio and magazine advertisement. In this way, people can received plenty of information and exposure of the products. Besides that, the company promotes their products by providing free samples to its target group where they judged the quality and packaging appearance. They received feedback from consumers through this method before making any necessary changes. Also, a variety of these drinks are supplied to shops for testing. The consumers will rate the taste of the drinks and give their opinions on the quality and the changes that should be made. These are marketing strategies that the company applied to grow and become prominent across different regions in the world.

Countries Benefiting From Night Orient Night Orient has been exported to fifteen countries, and according to the company’s speculation, the list is expected to grow rapidly in the coming years. The Mr Jacquemin presenting their finest product, Night Orient.

products are currently in their local market, France,

exquisite flavour and attractive packaging which

as well as being exported to Saudi Arabia, Kuwait,

caters for the different demands of consumers.

Qatar, Belgium, United Arab Emirate (UAE), Japan, China and many more. According to Mr. Jacquemin,

Product Description

plans are underway to necessitate the exportation

Night Orient: Alcohol free bubbles classic and

of this beverage to other Asian countries, such as

Rosé and alcohol free wines as Merlot, Chardonnay

Malaysia and Indonesia.

and rosé, all guaranteed 0.0% Vendome Mademoiselle: Alcohol free bubbles classic and Rosé and alcohol free wines as Merlot, Chardonnay and rosé, all guaranteed 0.0%

Current Challenges and Prospects The company envisions a double growth of the market demand each coming year if they can reach Muslims, who are living in Europe and other non-Muslim

Vendanges Mademoiselle: Alcohol free red and

countries. However, it has been quite a challenge

white grape juice, all guaranteed 0.0%

for the company to grow worldwide due to various

Life Addict: Alcohol free red and white grape juice

reasons such as law restrictions. Nevertheless,

for teenagers, all guaranteed 0.0%

they are embarking on a thorough market research to come up with sustainable solutions. That is the main reason the company is putting more effort this festive season to make sure they get new customers through DagangHalal exhibitions.

O R I E N T D R I N K / B E L G I U M / C O N TAC T S : + 3 2 4 9 7 4 1 2 8 5 8 / W W W . N I G H T O R I E N T.C O M

Great taste in a small jar.

For more information on our All Natural Tyrolean fruit spreads in various delicious flavours visit www.darbo.com Visit us at GULFOOD (february 21st –25th, 2016) UAE distributor Truebell, booth no. A5–40 in Hall 5, Dubai World Trade Center

Sales and distribution: A. Darbo AG, Dornau 18, 6135 Stans/Tirol, phone: +43-5242-6951-0, e-mail: export@darbo.at

30

Exhibitor ’s Interview

Ready to Fill, Anytime, Anywhere Author: Lily Ruzailan

Images: DagangHalal

In 1967, Pidy, a family pastry shop made its name by

with the idea from several parts of the world to aim

making mini vol au vents. This family business had

for continuous innovation. For instance, our spicy

a huge success, as they started working with a local

cups with curry and other spices from around the

distributor. Their triumph has attracted people from

world, are now served in different regions, that are

all over the continent to enjoy their vol au vents. Due

open for such novelties”, Thierry acknowledged.

to high demands from both Muslim and non-Muslim

From being a local manufacturer, they are currently

countries, Pidy decided to take a smart approach;

producing 300 different types of “ready to fill”

they requested a Halal certificate early 2015, by the

products and they have three operating factories,

Belgian and French authorities. With both factories,

with one of the newest factory located in New York.

in Belgium and France, being certified Halal, they can

Mr. Thierry proudly pointed out that his wide

supply their Muslim and non-Muslim consumers.

assortment of products are recognized for its high

When enquired on the Halal certificates and how

quality and innovation. Furthermore, the variety

it helped them, the C.E.O. of Pidy, Mr. Thierry

of products offer consumers a “one stop shop”

Dehaeck, admitted that Halal speaks for itself as it

which is a big advantage. According to Mr. Thierry,

serves a huge population and a lot of communities.

customers are getting more educated with the food

Initially, they too were unaware of Halal; however,

they consume. They are looking for quality products

the great demand from potential customers pushed

as well as qualitative services, which is what the

them to obtain the Halal certificate. “We are still

company provides. “Customer is the king”, is what

new with the Halal concept, but the trend seems

Mr. Thierry like to say to its employees. Pidy is

going towards Halal globalisation. It comes along

exporting their products to 59 countries. Presently,

Exhibitor ’s Interview

31

it is targeting Scandinavian countries.

The Pidy success is due to its ability to respond immediately to the needs of the customers. Pidy inquired in different countries, to know what consumers need and what the current tendencies are. This includes visiting different restaurants and speaking with professional chefs; read professional magazines, for research purposes. The company also participates in international food exhibitions, to build up their network and to gain exposure of their company and business in other countries, always seeking for new business opportunities.

Mr. Thierry also shared his secret to a successful leadership. He believes success comes from the collaboration between all parties, including his

“We are still new with the Halal concept, but the trend seems going towards Halal globalisation. It comes along

Mr Thierry, Chairman introducing the sweet & delicate taste of Pidy Chocolate Profiterole

employees. The key to successful business, is not only the required capital, but also the happiness of the employees. “I like my staff to be happy and in a good mood, so that they can always perform a good job”, said Thierry.

Pidy has won several awards in Belgium, France and abroad. Pidy has a wall of fame where all the rewards the company received are displayed.

Mr. Thierry also showed his satisfaction with the attendance at the Anuga. He complimented on the quality of the visitors this year. Thierry also mentioned that each trade fairs has its own advantages in terms of market opportunities.

with the idea from several

Anuga, however, remains the biggest with a definite

parts of the world to aim for

guaranteed global exposure.

continuous innovation...”

P I D Y G R O U P / B E L G I U M / C O N T A C T S : + 3 2 5 7 4 9 0 1 0 1 / W W W . P I D Y. C O M

32

Exhibitor ’s Interview

Mr. Sergio E Casas, President, with 20 years of experience in commercialization of popcorn.

Leader In Corn Export Business Author: DagangHalal

F

Images: DagangHalal

rom the start, Sergio Casas, president of Snack

needs from the US. Casas having strong business

Crops S.A. was convinced of the potential of

acumen convinced Weaver Popcorn of Indiana to

specialty crops. He was then a bright 24 years old

establish operations in Argentina to take opportunity

director of Cerealzaga S.A. which is a subsidiary of

of Mercosur, a regional trading bloc comprising

the renowed Argentine argriculture company, Alzaga

Argentina, Brazil, Paraguay, Uruguay and Venezuela

Unzue. Given a free hand by them, Casas made a

that promotes free movement of goods, people

decision to procure two popping corn hybrids from

and currency. In 1994, Weaver Popcorn started

Crookham of Idaho.

operations, exporting popcorn out of Argentina.

“Popcorn was one of the specialty crops we decided

The rest, as they say, is history. Argentina became

on because growing it is like growing corn, a crop

the world’s top exporter of popcorn and Casas even

Argentina has ample experience with – but with

received an exporter’s award on behalf of Weaver

added value. Additionally, popcorn is a niche market

Popcorn from the President of Argentina himself.

that the world’s large grain companies aren’t involved

In 2004, Casas started Snack Crops with Baibe

in, so we wouldn’t have to compete with giants. Our

S.A. relying on his experience with specialty crops.

objective back then was to export popcorn to the

After 10 years in the market, they are now leaders

world’s second largest popcorn consumer ie Brazil”,

in

he said enthusiastically.

(SUNNY brand) and chickpeas (DON GARBANZO

At that time, Brazil was importing most of its popcorn

brand), and are now introducing a new product

popcorn

(SNACK

brand),

sunflower

seeds

Exhibitor ’s Interview`

33

– chia seeds (CHIA PLUS brand). Chia seeds are

in Argentina and are proud to note that they serve

known worldwide as a “super food” because they

their products to Arab countries. They believe that

are the greatest natural vegetal source of Omega 3

Halal certification is essential in penetrating Muslim

and also contain protein, vitamin C and B Complex

markets as it is proof that their company is sensitive

vitamins, and minerals such as iron, calcium,

towards the country’s culture, beliefs and needs.

manganese, potassium, zinc and selenium), as well

Snack Crops S.A. currently exports their products to

as antioxidants, a high fiber volume, carbohydrates

Egypt, Syria, Lebanon, Jordan, Saudi Arabia, Qatar,

and Omega 6. Their chia seeds are the conventional

the UAE, Indonesia, the Philippines, Malaysia and

black type of the best quality and are 100% natural,

India, among others. They are also targeting to

produced in Salta Province in northern Argentina.

export to China. Catering more for the B2B segment

Located in Pehuajo, 360km west of Buenos Aires in

of the market, Snack Crops S.A. supply to large

Argentina, Snack Crops S.A. is a 100% Argentinian

manufacturers, wholesalers and distributors. The

enterprise that leads the way in the production,

volume of export product is 45,000 metric ton per

processing and export of specialty crops. They are

year to more than 70 countries.

inspired to produce healthy snack products of the

They believe that there is a trend of continuing

highest quality at an attractive market price. Their

growth in their industry, as nowadays people seek

products are grown with less fertilizer, because in

a healthy alternative to regular snacks. Popcorn is

Argentina the soil is very rich. All their products

an excellent alternative as it can be flavoured to be

are presented in a variety of packaging depending

sweet (chocolate and caramel) or savoury (chilli,

on the desires of the consumer. Packaging sizes for

wasabi, pepper and salt), and it can also be mixed

consumers range from 200g to 1kg. Their products

with nuts and other healthy snack options. Chia

are also available in for bulk purchases, with sizes

seeds are rising in popularity due to their versatility.

including 10kg, 20kg and 22.68kg (50lb). Private

Snack Crops S.A. received the Best Agro Food

labels are also available from them.

Industry Business Award in 2013 in Argentina;

To add to the attraction of their healthy products,

awarded by the influential newspaper company, La

Snack Crops S.A. has been certified BRC, ISO

Nación, and the national bank Banco Galicia.

22000 and ISO 9001. They are also Halal-certified

S N AC K C R O P S G O U R M E T F O O D S / C O U N T RY: A R G E N T I N A / C O N TAC T S : + 5 4 1 1 6 2 6 1 0 7 7 7 / W W W . S N AC KC R O P S.C O M

TESTIMONIAL

Shanghai

With SIAL CHINA Director Mr. Bjoern Kempe

The concept of Look Deeper at SIAL CHINA 2016 SIAL CHINA always responds to the strong market needs in China and Asia which in return bring shows a strong growing momentum for our 2016 edition. Inspire food business means diversity in terms of origin, with 62 countries showing their regional know-how, and as you “Look Deeper” into our 21 product sectors you will also find inspiration. For instance, our MEAT sector at hall E3 & E4 will show more than 400 exhibitors from around the world for various kind of meat. We also launch the DAIRY sector for the first time in history of the show to address the strong demand of dairy products in Asia. Our WINE sector in hall W5 will await with a fresh look to show the importance of alcoholic beverages in Asia. We are very proud of our SEAFOOD sector that is getting stronger from year to year and shows not only Chinese aquatic products but also many international pavilions who bring their seafood products to SIAL CHINA.

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world get a deep inside of Asian food innovations and fusion cuisine. After all, SIAL CHINA is not only

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about buying and sourcing food products from around the world but also to get a roundup of the main

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food developments and trends in Asia.

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36

Exhibitor ’s Interview

Only The Finest Bornean Coffee

Ms Adeline Tang, the General Manager and experts of Bornean Coffee.

Author: Lily Ruzailan

Images: DagangHalal

Q: Can you tell us more about your business?

Adeline Tang (AT): We are still a young company that started only just slightly over a year. The journey of our business is rather interesting; we initiated the idea through a casual discussion with friends. We thought of setting up our own business and since we all have one similar interest, we decided to start a coffee business.

Q: The market for coffee is growing steadforward. What are your marketing strategies you practise to boost your business?

AT: We are strong believers in our customer’s experience and learning from them on their interest.

So, I would say that our marketing strategy focuses on our coffee drinkers where we learn about their palate and the behaviour as well as the things they

like and prefer with our products. We also conduct research and marketing surveys in supermarkets.

What we do is we have samplings to our consumers and we also conduct surveys on the coffee of preference. We also realised that in Malaysia, we have both Muslim and non-Muslim and we ensure that our products are all certified Halal by JAKIM, a government body recognised worldwide owing to its solid standard.

Q: How many products have you produce?

AT: Currently we have three different flavours, and they are the Dark Roast, Medium Roast and Icy blend. Our first product was actually the medium roast coffee. Then we introduced the dark roast as we received more demands for stronger taste coffee.

As for the latter, the icy blend, we were thinking that Malaysia has high climate and having a cold ice

Exhibitor ’s Interview

37

easy to overcome this problem, but we try resolving

coffee will help quench the thirst.

it through a philosophy we hold close to heart, Q:

Since

you

already

have

the

Halal

i.e. to listen and improve. We try to accommodate

certificate for your products, how do you

to our customers and to do what we believe is the

think it has serve you and do you see it as a

right thing. Likewise, it is not an easy task to please

standard or requirement?

everyone of our customers.

AT: The Halal certificate has served it tremendously as people often enquire about the certificate in

Q: Where have you start exporting your

Malaysia. When you mentioned that your products

products?

are all certified Halal, people are content with the

AT: Apart from local market, we manage to penetrate

answer and this save time for other unnecessary

into the China market. China is a complicated yet

question regarding hygiene, safety issue and its

fruitful market. As for now, we are still looking

quality. I believe that Halal is merely a standard,

towards the Asia market. In regard to the next place

especially in Malaysia. We hope to promote our

we would like to penetrate, Europe, there are still

products as a Malaysian brand. With the Halal

plenty of studying needed to be done as they are

certificate, we can proudly introduce ourselves as

already a matured market in the industry of coffee.

a Malaysian brand and at the same time serve our Muslim friends, both in Malaysia and overseas.

Q: What are some of the demands from your customers?

Q: How do you see the trend of Halal and the

AT: customers are demanding for better packaging.

coffee industry?

Initially, we used only aluminium foil as our

AT: It seems to be that both the Halal industry

packaging. After much studying, we decided to

and the coffee industry are growing all around the

continue to pack the coffee in aluminium foil as to

globe. Whenever we participate for exhibitions, the

retain the taste, flavour and aroma, but will package

food and beverage businesses will always mention

it in boxes. Undoubtedly the price we had to bear

about the Halal market, which includes supplies

for the packaging increase, but it was a worthy

from Europe. As for the coffee industry, people

investment.

are embracing the sophisticated lifestyle. They are looking for something that is healthy, in-trend and

Q: What are your unique selling point?

tasty. With all these in mind, both the Halal and the

AT: Our coffee is 100% pure coffee packed in

coffee industries are booming and will continue in

individual coffee bag. Our coffee is not an instant

the years to come.

coffee, but it is convenient due to the packaging and is guaranteed delicious and high quality. Moreover,

Q: What are some of the challenging part you

we also have the bar of strength, body and acidity

faced throughout your business journey?

level displayed on the packaging box as further

AT: The most difficult part we have faced thus

information to our consumers.

far is to comprehend our customers as different individuals have different preferences. For us to make any adjustment will require time. It is not

D S B O R N E O T R A D I N G S D N B H D / M A L AY S I A / C O N TA C T: + 6 0 3 7 7 3 3 7 7 2 2 / W W W . D S B O R N E O . C O M

38

Exhibitor ’s Interview

Delightful & Innovative Austrian Sausages Author: Lily Ruzailan

R

Images: DagangHalal

eady to operate since 1946, the prominent

which contains no meat and are certified Halal.

Austrian company, LANDHOF GesmbH &

“Despite the products containing no meat, it still

Co KG introduced their scrumptious, traditional

retains its good taste and quality; and that is vital

Austrian ham and sausages to their local and

for each of our products.” explained Mr. Richard.

neighbouring consumers. Recently, they initiated

The countless experience gained from working in

a new product, meatless sausage products that just

a meat-producing company, LANDHOF knows the

started three years ago in the Austrian market and

taste of good sausages, and ensures that their meat-

their exporting countries.

free products still have the meat-like taste to it.

The advent of meat-free products According to their marketing manager, Mr. Richard Schober, there was an upcoming trend amongst the population where they started becoming vegetarian and flexitarians. He also commented that there is a growth in the Muslim population in Europe. With these growths within the population, LANDHOF needed to innovate a new product to cater for these consumers. Hence the advent of meat-free products,

“Flexitarian is also a new trend where people avoid meat once or twice a week. They are similar to being a part-time vegetarian,” elaborated Ms. Mag. Minarik, the Key Account Manager of LANDHOF GesmbH & Co KG. She explained that these consumers still eat meat, but with the meat-free sausages, it is capable to satisfy their diet. They conducted a study in Germany and Austria, and the result depicted that the growth the number of vegetarians and flexitarians is due to animal’s welfare and for healthy living. Mr. Schober

Exhibitor ’s Interview

39

2015 trade fair, they brought the Vienna sausage, a type that is similar to the hot dog sausage. They also have other types of meat-free products, such as the ready-to-eat products, chilled and canned sausages.

In the future, they are planning to innovate a meatfree meat.

Halal certification The whole range of LANDHOF meat-free products are certified Halal by the Austrian Halal certification body. “The Halal certificate is relatively new to us.

However, the response we received from consumers are splendid!”, remarked Mr. Schober. In his opinion, Halal acts as both a standard and requirement, depending on which market they are focusing. He also acknowledged that the Halal certificates speaks louder by itself and save time for detailed enquiries.

“Halal, in my opinion, is not just important for foreign countries with Muslim populace, but even in European countries where the population of Muslim Ms. Sandra & Mr. Richard bring the unprecedented meat-free sausages to the market.

are steadily rising.

As for now, they are exporting their products densely

indicated that for both countries, 10% of them are

in Europe, such as Germany, Switzerland, Denmark,

vegetarians and 40% are flexitarians.

Neatherlands, Italy and Norway. Their next target

Their marketing strategy is simple: to provide a tasty

market, will be the Muslim-dominant countries such

alternative to those avoiding meat yet still enjoy the

as Turkey, Dubai, South Africa, India and also the

taste of delicious meat products.

USA.

Specialty of meat-free products

Awards & Recognition

LANDHOF product development team started testing

Besides the Halal certificate, they also have

and innovating the meat-free products in 2011 and

certificates from IFS, Austrian Quality Certification,

by the end of 2012, they were ready to be marketed

ISO and much more.

in Austria, which later were able to export into other

In Anuga 2013, this company has been awarded

foreign markets. Ms. Minarik emphasised that their

with Taste Innovation for their cold cut meat-less

unique selling point for this product is that it has

sausage. They also received other awards in Austria

the meat taste but contains no meat, soy products

and the quality award by German DLG.

or gluten. Instead, they used milk and palm protein as the base for the meat-free products. Regarding this products, they produce it as daily sausages or cold cut in various spread. This product can then be used for barbequing or for grilling. For the Anuga L A N D H O F G E S M B H & C O K G / A U S T R I A / C O N T A C T : + 4 3 7 3 2 7 9 8 0 2 - 2 2 6 / W W W . L A N D H O F. A T

SPECIALITIES F R E E F R O M M E AT & S O Y

Hello Halal!

Great taste without meat and soy.

The big range of meatless specialties is made from milk, egg and vegetable protein.

Without soy and without flavor enhancers.

Visit us at:

www.vegione.com

An Austrian innovation!

www.anufoodeurasia.com

The new marketplace for food & beverage in Eurasia

14-16 April 2016 T端yap Exhibition Center Istanbul, Turkey

powered by

THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND COMMODITY EX CHANGES OF TURKEY) IN ACCORDANCE WITH THE L AW NO . 5174.

Organizer:

Partner:

42

Exhibitor ’s Interview

Healthy Fresh Swiss Cheese

Mr. Christoph Scherrer, Sales Manager, and his various range of fresh & versatile cheese products.` Author: Lily Ruzailan

Z

Images: DagangHalal

uger Frischkase is a top-quality fresh cheese manufacturer

based

out

of

Switzerland.

With a widely varied product range including ricotta, mascarpone, and mozzarella, among other delicious cheeses, the company focuses primarily on mozzarella.

of whom are extremely well-versed in the field of cheese expertise.

Premium OEM Sales and HCS Halal Certificate There are two fresh cheese specialists in Switzerland, and Mr. Zuger tells of Zuger Frischkase’s position in the market as being one of the top 2 players. The

History and Establishment of Zuger

company does a number of private label (OEM)

Frischkase

sales, which account for roughly 50% local and 50%

Established by Edwin Zuger in 1988, the company

export. For their export sales, Zuger Frischkase tries

has grown extremely well, with growth over 20%.

to produce special, uniquely fresh products, not

Cristoph Scherrer is the current Sales Manager.

mainstream or chemical brands. With its HCS Halal

Managing Director Christof Zuger continues to help

certificate, the company’s product is also available

the business grow with his brother Markus. Now,

to customers who are sensitive to certain religious

Zuger Frischkase has guaranteed more than 75

preferences.

million CHF, managing over 110 employees -- many

Exhibitor ’s Interview

43

Types and Variety of Cheese Products

is used to create fresh Zuger cheeses. Since this milk

The company’s main product comes in 7 different

is entirely organic, it guarantees premium taste and

sizes and flavors with a total of 360 total products.

quality of Zuger ingredients.

Using trade fairs to show and develop items, the

Special IQF Freezing Technique Ensures

company does intensive research from customers

Long-lasting Product Life

to ensure products are in line with market interest.

The special freezing technique employed by Zuger

Thanks to their Halal certificate, the company is

ensures that mozzarella can keep for nearly a year

able to produce and ship products to countries that

and be exported over maritime routes. The Individual

require this factor.

Quick Frozen (IQF) technology flash freezes cheese

Export Market

in a way that uses liquid nitrogen, ensuring their

45% of products go to food retailers in Switzerland

specific texture, taste and shape are preserved.

and elsewhere, as the company’s Managing Director

Unique Selling Proposition and Exports

has observed. Zuger ships at least 25% to Europe,

The company’s primary unique selling proposition

but has many customers outside the European Union

is the highest quality and value, with solutions

as well. In addition to fresh cheese, the company

provided to industries and the food service area.

produces deep-frozen fresh cheeses, with plans to

Zuger Frischkase exports mainly to Eurpoe, including

expand this segment at the Anuga exhibition.

Germany, France, Spain, and Italy. Additionally, the

Types of Cheeses Produced by Zuger

company also exports to Japan, Singapore, Hong

Frischkase

Kong, and the Middle East. There are plans to next

Zuger’s products are considerably fresh and widely

ship to China, with the company already preparing

varied. Including mozzarella in regular from, buffalo,

to enter the market in this country.

and pizza mozzarella, the company also makes salad

The trends within the industry are toward ethnic

cheese and barbecue cheese. Other popular products

food, organic, kosher and Halal. The company has

include quark, mascarpone, ricotta, and fresh cream

won an Anuga taste award and obtained certificates

cheese, as well as cottage cheese and butter.

in organic, Kosher, and Swiss imported cheese. In

The company’s main focus is mozzarella, which

addition to participating in organic trade fairs in

is made from fresh Swiss milk and can be used in

Germany, Zuger Frischkase participates in SIAL and

both hot and cold recipes. With its soft and fibrous

Anuga trade fairs. The main challenge faced by the

texture, it is wonderful for use with olive oil and

company is price, as Zuger is a Swiss company and

balsamic vinegar. Mozzarella is ideal for insalata

the prices are low.

caprese, such as tomato and mozzarella salads, or as

Family-Owned, Market-Oriented

a filling for sandwiches. Special pizza mozzarella is

As a family-owned business, Zuger prides itself on

another popular product for the company, which is

being a company that produces excellent quality

ideal for pizza toppings as it is sold in bags and easy

cheese that is organic, fresh, and natural. With a

to grate.

focus on customers and market demand, Zuger is

Organic, Natural, and Quality Taste

positioned for continued growth, especially with its

Zuger fresh cheese products are produced from fresh

large exports. The company aims to think ahead,

Swiss cows’ milk from Switzerland, where over 350

tackle new challenges, and have a positive attitude.

farming families produce and deliver fresh milk that Z U G E R F R I S C H K AS E AG / S W I T Z E R L A N D / C O N TAC T: + 4 1 0 7 1 9 5 5 9 8 7 7 / W W W . F R I S C H K A E S E .C H

44

Exhibitor ’s Interview

Ms. Bahia helps working parents by producing healthy and yummy infant’s food.

The Leader of All Infant’s Food

Author: Lily Ruzailan

T

Images: DagangHalal

he balance between household and career has

alternative. “With the huge demand from Europe,

caused difficulties to mothers as they have little

our general managers of Agrofood, who came from

time to prepare wholesome homemade baby foods

France, decided to established unique, healthy

for their little ones. Agrofood Industry, the number

and delicious recipes on baby’s foods in Morocco”,

one world specialist in the manufacturing baby’s

described Ms. Bahia. Even in the earlier days, the

food came up with a brilliant solution to solve the

demand on convenient infant’s foods have been

problem; they manufactured the first Halal infant’s

growing.

food in the world. This idea came up a decade ago

immediately developed their products to fit the

by their French board of directors as they foresee a

demands of consumers worldwide.

trend of career-oriented mothers in the future, and

The products of Agrofood Industry are favoured

decided to start up a business in Morocco.

by buyers and consumers around the world as they

Ms. Bahia, the Export Department of Agrofood,

produce products that are delicious, high in nutrients

highlighted that there was a need and demand on

and top quality. “We have more than 50 references

Halal infant’s food by parents. She explained that

and two production lines”, asserted Ms. Bahia. Their

within the European regions, employed mothers

products vary from complex food to ready-made

are lacking in time and are finding for a healthier

meals and cereals, and each of the products contain

Without

hesitant,

Agrofood

Industry

Exhibitor ’s Interview

45

22 types of vitamins and minerals that are consider

They have been certified with IFS (International

necessities for babies. Their team of food specialist

Food Standard), ISO 2000 and has received the

will study about the products and ensure the quality

Halal certificate from the Ministry of Halal Food in

and nutritional value of the products are exceptional.

Morocco which is recognised by JAKIM. They are

On top of that, they have a big capacity production,

definitely proud of their certificate as they realised

as Ms. Bahia proudly pointed out, “Our company is

that with the growing population of Muslim around

able to produce 400,000 bottles per day”.

the world, Halal is a vital component that needs

Besides than having their own brand name, VitaMeal,

to be adapted by food companies. “Muslims are

Agrofood Industry can also adapt their products

getting more aware about food and the importance

for private labels, such as those done in India and

of abiding with the rules of consuming only Halal

Russia. “We can cater to your needs however you

food,” affirmed Ms. Bahia as she further elaborates

wish. We are very flexible and adaptable to your

that, “as a company, they too would like to cater for

needs and voice,” indicate Ms. Bahia.

their Muslim consumers”.

Last year, Agrofood has been awarded with the

“Muslims are getting more aware about food and the importance of abiding with the rules of consuming only Halal food”

prize of innovation due to their excellency in its products’ quality. “We were joyful for this award and it motivated us further to produce products that will satisfy our consumers”.

Currently, they are exporting to more than 25 countries around the world, focussing heavily in Africa and European continents. They are also supplying to the Middle East market. No doubt that the demand for their products are high in

“High quality products with an affordable price”, that is the marketing strategy exercised by Agrofood Industry. However, just ensuring the quality and price are acceptable and meet the demand of the market are not sufficient. They had to do a lot of market studies and surveys before they start launching any new products to the market of preference.

Babies with gluten intolerance are unable to consume certain products that contain gluten. “We have to innovate infant food products that allow them to eat the food. Therefore, we manufactured gluten-free

Europe; however, Agrofood are also looking towards expanded around the globe. They are aiming to join the Asia market where the Muslim communities are large. For instant, they participated in MIHAS, a food and beverage trade fair in Malaysia to introduce the company and their products. they are also looking forwards towards penetrating into China. “It is a huge market, but it is difficult especially after the issue with the baby’s formula milk few years ago”, implored Ms. Bahia. However, they will still continue to penetrate into China.

products based on rice,” explained Ms. Bahia. This product can work two ways; allows those allergies to gluten to consume the products and for the Asia market consumers as their staple diet comes from rice.

AG R O F O O D I N D U S T R I E / M O R O C C O / C O N TAC T: + 2 1 2 0 6 6 1 9 9 0 9 8 2 / W W W . AG R O F O O D I N D U S T R I E .C O M

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Exhibitor ’s Interview

The captivating collection of Suntips from Saraf Trading Tea.

Delicious Aroma of Indian Tea Author: Lily Ruzailan

A

Images: DagangHalal

ccording to the current director of Saraf

Indian herbs and teas. Saraf trading has chosen to

trading, Mr. Amol Saraf, the late founder of

do this through its flagship brand, SUNTIPS. On

Saraf Trading, who was actually his grandfather,

top of that, they also received the Jamail Ulamak

started his tea business in 1948 on a bicycle wherein

Halal Certificate that is recognised by JAKIM. They

he cycled around town to find potential customers.

have successfully received the Halal certificates for

His continuous perseverance slowly led to the

two months already and is looking forward towards

distribution of the teas to all the states in India

penetrating into the Middle East market; they have

upon receiving their independence. This humble

been participating for trade fairs in Middle East to

determination then flourished to the Soviet Union

build connections prior to supplying their teas to the

whereupon they slowly supplied teas to the Soviet

respective market.

Union government in the mid-1950s and by 1990,

Hitherto, they are producing around 70 products;

their teas were in high demand by private labels in

20 of those products are Halal-certified premium

Russia. In the year 2000, their teas were distributed

green and black tea. The unique selling point of this

to supermarkets under a private label in both Western

product is the used of authentic, premium Indian

and Eastern European countries. Saraf Trading is

tea leaves used to produce the teas. Moreover, the

currently the largest warehouse of tea where they

investment used to create a creative and presentable

focus on transforming the factory to a 100% organic

packaging for their teas was worthy as it attracted more customers. As mentioned by Mr. Amol, their

Exhibitor ’s Interview

49

current and most popular brand is SUNTIPS, which is only 15 years old and is certified Halal.

Through years of experience, Mr. Amol stated that the company realised the need of understanding and improving the private label as well as the importance of obtaining the Halal certification. He also asserted that the markets are now driven towards Halal products as it acts as an assurance for the Muslim consumers and is guaranteed that both the factory and the ingredients used in the products are safe and highly sanitised in a hygienic environment. Hence, he strongly agrees that the Halal certificate is more than a religious requirement; it is a necessity for the protection of the supply chain. It is evident that people are now leaning towards healthy products for the benefits of their health. Saraf Trading is able to serve this trend as its products are both functional and healthy.

Hence, he strongly agrees that the Halal certificate is more than a religious requirement; it is a necessity for the protection of the supply chain.

Mr. Amol Saraf with one of their famous flavoured teas

Over the years, Saraf trading constantly upgraded itself and to braced any given opportunities in order to serve the betterment of its customers. Saraf trading is not only investing in technology but also in attaining certificates. Its perseverance prevails as Saraf Trading has won several awards for its products and gained several certificates, i.e. IFS, BLC, Fair Trade, Organic Cert. Europe and USA. Mr. Amol said that participating in trade fairs is

When asked on some of the challenges Mr. Amol has

another excellent marketing strategy, partly due

faced, he nonchalantly remarked on the importance

to a simple reasoning: the number of nationalities

of getting safe and pesticides-free tea leaves and

involved. He also expressed enthusiasm as he

to ensure that the quality standard complies with

mentioned that the crowd during international trade

that of the authority bodies. He also works with

fairs were more than he anticipated. No doubt, we

distributors in order to study his customers and to

shall be seeing more of Mr. Amol and Saraf Trading’s

understand which is the most efficient method for

products in the global Halal market.

the particularly market. SUNTIPS especially is a fairly new brand, but Saraf Trading is trying to bring forth innovation to their company and to welcome Halal products seeming that they are now planning to explore into the Halal market.

SA R A F T R A D I N G C O R P O R AT I O N P T D LT D / I N D I A / C O N TAC T: + 9 1 4 8 4 2 6 6 7 7 9 2 / W W W . S U N T I P S. I N

50

Exhibitor ’s Interview

The Perfect Slice of Pizza with Kiren Group The assortment of Kiren’s Pizza guaranteed to makes you yearn more.

Author: Lily Ruzailan

A

Images: DagangHalal

tasty pizza and sandwich need a good base to make a complete picture of a delicious meal.

Kiren Group, an ebullience company that has been active in the international market for the past 20 years has been producing pizza crusts and Italian flat bread, from finished chilled to frozen pizza and dough balls. Exporting their products to most of the European countries, Australia, New Zealand and coming soon, Emirate countries, Kiren Group, which started from a family business between two siblings was able to promote not only pastries and breads, but also pizza’s toppings and garnishes to these countries. This blooming company has two production lines with each having at least 48 references. Their number 1 top sales of all their products is the delectable peperoni followed by the exquisite taste of their margaritas.

Besides than having and marketing their own brand, Kiren Group can also accommodate companies desiring for private labelling as well as OEM their products to Tesco, the multinational British retail company.

This company gains its paramount and adaptability through its continuous determination to produce products of high quality and Halal certified. “We have Halal certificates for our products based on the countries that we are exporting”, said Mr. Noel Reidy, Kiren Group Head of Operations. He was proud to present the Halal certificate of the company as it allows them to sell their products to the Muslims worldwide, and able to penetrate into the Middle East market. For him, the Halal is a definite necessity and it is a prerequisite if a company wishes to step into the global market.

In the future, Kiren Group would produce a variety

Exhibitor ’s Interview

of products for their loyal customers. On top of that, they will ensure that all the toppings and garnishes, including the crust and pastries manufactured by their company are Halal compliance. As asserted

by Mr. Reidy, “We used and will only use Halal ingredients from suppliers around the world”. He also elaborated that their products have long shelf life and that they use only the latest engineering technology with approximately 100 team members who are food production expertise.

As for now, they have the Halal certificate, BRC certificates, ISO 9000 and High Care Environment for Pizza Production. They have also won many awards throughout their business journey. Although they understand that in the business world, competitive and logistic distribution is challenging.

However the difficulties they faced never prevented

Kiren Group ensures their pizza is mouth-watering

them to continue producing the best pizza’s for their customers.

“We have Halal certificates for our products based on the countries that we are exporting”

K I R E N G R O U P / U N I T E D K I N G D O M / C O N TAC T: + 4 4 0 74 8 2 2 5 2 3 4 4 / W W W . K I R E N F O O D S.C O M

51

Harvest Prime Corporation 470 N o r t h B r id g e Ro a d , # 03 - 13, B u g i s Cu b e, Sin g a p o re 188735 Te l : + 6 5 9116 6 870 Em a il : e n q uir y @ h a r v e s t p r im e co r p . co m

56

Halal Food Review

L A L HA

U A T RES

S T RA N

Gastronomic Extraordinary After three consecutive days in Cologne having to ingest only Middle

Halal Food Review

Eastern/Turkish cuisines, we thought it is time for us to explore something new. After doing some quick research on Halal eateries on the web, we decided to give it a shot to this interesting-looking burger parlour, 3h’s burger & chicken, which is located at Koblenzerstr, Cologne.

It took us 30 minutes from Koelnmesse to our destination, where we faced lots of bumps here and there. We got lost twice in search for the shop, and only found after seeking help from the affable locals.

Eventually, we found the shop, a small shop that can fit around 10 to 15 people. With grumbling stomachs that were demanding to be fed, we immediately ordered our burgers; three of us ordered cheeseburger while I decided on the barbecue burger. The service was rather slow even though it was not a full house. After 15 minutes, our burgers arrived to our delight. Despite the small space, the burger they served is the opposite of the size of the shop. Their burgers, dare I say, were a lot bigger than the typical go-to burger.

As for the taste, the first bite of my barbecue burger had me smiling from ear to ear. It was packed with so much flavors; from their smoky barbecue sauce, to the beef bacon and their crunchy, fresh veggie. The beef patty was cooked medium rare; it gave the beef a delicious juicy flavour that you’d expect only from a premium beef patty. All of these elements made me feel this warmth feeling each time I take a bite of the wonderful burger. This delightful taste made the long trip worthwhile.

The cheeseburger has a piquant taste as well. It was served with lettuce, tomato, onion, pickles, ketchup and their excellent beef patty. All that being said, I believed the highlight of our meals were their fries and their signature Joppie sauce. I do not know the ingredients added to the sauce but I could not stop myself from dipping the fries into the luscious sauce.

3h’s burger & kitchen’s excellent menus and friendly service reinforces my glowing review as a place I’d wholeheartedly recommend for tourists and even locals who are looking to grab great Halal foods in Cologne.

Halal Food Review

d e d n e comm

57

e a u i a n dub

i

e

er c a l p lal

ha

RECOMMENDED RESTAURANT Emly & Chill

Latest Recipe

Pakistani Fast food restaurant with rolls, bun kebabs, Grilled meats and Biryani.

Slightly pricey.

Latest Recipe entices curiousity, informed diners with expressive contemporary dishes from around the world.

Just Falafel

Vegetarian-focused fast food chain serving a healthy variety of specialized and delicious falafel sandwiches.

Oud Mehtha Road, Bur Dubai, Dubai 27858.

Tel: +971 4 334 4554 Website: www.emlynchilli.com

Al Sufouh Road, Jumeirah, Dubai 213084.

Tel: +971 4 399 3333 Website: www.lemeridien-minaseyahi.com

Dubai Marina, Dubai, United Arab Emirates.

Tel: +971 4 452 9966 Website: www.justfalafel.com

Daily Restaurant

Westin Mina Seyahi

Armani/Amal

Lots of variety of Desi food from BBQ till Daal Chawal, Kerhai, etc. Good large place to accommodate people.

Restaurant beside pool and with the inside being beautifully-designed.

Fresh and innovative regional Indian cuisine is on the menu at Armani/Amal, memorable dining experience.

Damascus Street, Dubai, United Arab Emirates.

Tel: +971 3 524 4018 Website: www.facebook.com/dailydubai

Al Sufouh Road, Jumeirah, Dubai 213084.

Tel: +971 4 399 4141 Website: www.westinminaseyahi.com

Armani Hotel | Burj Khalifa, Dubai, United Arab Emirates.

Tel: +971 4 888 3010 Website: www.dubai.armanihotels.com

Chicking Fried Chicken

Bait Al Mandi

Zengo

CFC is UAE's Largest & Fastest Growing Halal Fast food chain with global presence in more than 15 countries.

Bait Al Mandi Restaurant is a bar & grill concept that serves arab food, mandi lamb, chicken, fish (Amor & Sheri).

Features an artful blend of Asian styles and flavours with influences of other ingredients from around the world.

Mohammad Al Rizwan Building, Deira, Dubai.

Tel: +971 4 273 4312 Website: www.chickinguae.com

Al Muraqqabat Road, Dubai, United Arab Emirates.

Tel: +971 4 262 9139

Al Sufouh Road | Le Royal Meridien Beach Resort & Spa, Dubai 24970, United Arab Emirates.

Tel: +971 4 316 5550 Website: www.zengo-dubai.com

Mirch Masala

Grill'o

Indego by Vineet

BarBQ restaurant concept that offers guests an array of freshly prepared Bar BQ & Pakistani/Indian dishes.

Fried Style Chicken Without Frying, Peri-Peri, Grilled, Pizza, Rollo, Burgers, Lamb, Prawns And Ice Cream Shakes.

Cherished for its exquisite contemporary combination of traditional spices and ingredients.

Mohammad Al Rizwan Building, Deira, Dubai.

Tel: +971 4 3233550 Website: www.mirchmasalabbq.com

Mohammad Al Rizwan Building, Deira, Dubai.

Tel: +971 4 325 5990 Website: www.facebook.com/GrilloArabia

Al Sufouh Rd | Grosvenor House Dubai, Dubai Marina, Dubai 118500, United Arab Emirates.

Tel: +971 4 317 6000 Website: www.indegobyvineet.com

58

Trade Fairs List

Food & Beverage Trade Fairs 2016

The world’s leading food fair for retailer, trades and food & catering services

JAN FEB

Café Malaysia 2016 14th – 16th January 2016 MATRADE, Malaysia

PIHEC 2016

29th – 31st January 2016 Spice Arena, Malaysia

Gulfood 2016

21st – 25th February 2016 Dubai World Trade Centre, UAE

Café Asia 2016

03th – 05th March 2016 Marina Bay Sands, Singapore

Foodex Japan 2016

MAR

8th – 11th March 2016 Makuhari Messe, Japan

Lohas Expo 2016

10th – 12th March 2016 Hong Kong Convention Centre, Hong Kong

MIHAS 2016

30th March – 2nd April 2016 Kuala Lumpur Convention Centre, Malaysia

Food Hotel Asia 2016

APR

12th – 15th April 2016 Singapore Expo, Singapore

Halal Expo Europe 2016

17th – 18th April 2016 Beursgebouw Eindhoven, The Netherlands

Alimentaria 2016

25th – 28th April 2016 Fira de Barcelona, Spain

Food & Hospitality Africa 2016 3rd – 5th May 2016 Gallagher Convention Centre, South Africa

Food Africa Cairo 2016

MAY

4th – 7th May 2016 Cairo International Convention and Exhibition Center, Egypt

SIAL China 2016

5th – 7th May 2016 Shanghai New International Expo Centre, China

THAIFEX 2016

25th – 29th May 2016 IMPACT Exhibition Center, Thailand

JUL JUN SEP OCT

MIFB 2016

27th – 29th July 2016 Kuala Lumpur Convention Centre, Malaysia

Food Hospitality Oman 2016 26th – 28th Sept 2016 Oman Convention & Exhibition Centre

SIAL Paris 2016

16th – 20th Oct 2016 Paris Nord Villepinte, France

PLAN AHEAD YOUR JOURNEY

Find important listing of upcoming Halal exhibition & Halal showcase around the world. Latest Halal exhibition & Halal showcase are added in every month. All information published had been collected from DagangHalal.com online partners website, governmental or reliable professional websites. Nevertheless, you are strongly advised to use the information here to contact trade shows organizations before you make any arrangement.

Halal Product Showcase

59

SNACKS Garlic Toast Bread

Mini Pocket Wafer Potato Crackers

Win Win Food is a leading manufacturer of delectable potato crisps, cereal crisps, corn snacks,

wafer rolls, chocolate sweets and a wide range of other delicious biscuit and cookie products.

Company: Win Win Food Singapore Country: Singapore

Contact: +(65) 6659 1086

Chocolate Cream Wafer Rolls Chocolate Wafer Rolls

Rico Food Industries Sdn Bhd is a manufacturer & exporter of candy toys, sweets, jelly, pudding,

chocolate cereal, snack and etc. Currently their products are being exported globally.

Company: Rico Food Industries Country: Malaysia

Contact: +604 4848 888

Onion Chips

Pakoda

Curry Muruku

Started out in 2005 under Global Traditions

Spice Manufacturers as a spice manufacturer, the principals expanded the product range to include

the wholesale and distribution of traditional snack food.

Company: Global Traditions Enterprise Country: Malaysia

Contact: +6013 259 2529

WWW.DAGANGHALAL.COM

VISIT OUR PORTAL TO GET MORE INFORMATION OF THESE PRODUCTS

60

Halal Product Showcase

BEVERAGES Avocado Premium Smoothie

Avocado Green Tea Premium Ice Cream

Great for birthday parties, backyard barbecues or a

quick after-dinner treat, this collection of healthy

frozen desserts will satisfy your frozen-confection desires.

Company: Harvest Prime Corporation Country: Singapore

Contacts: +(65) 9116 6870

Life Addict

Vendome Merlot

Night Orient

A universe of elegance and authenticity, perfect

accompaniment in exclusive moments. Pleasure without the moderation. It is guaranteed 0.0% of alcohol and Halal certified by JAKIM.

Company: Univers Drink Country: Belgium

Contacts: +0032 497 41 28 58

Flavored Camel Milk: Date

Camel Milk Powder

Flavored Camel Milk: Strawberry

Camelicious is a leading camel milk dairy brand

based in UAE produced by Emirates Industry for Camel Milk & Products.

Company: Emirates Industry For Camel Milk & Products

Country: United Arab Emirates Contacts: +009714 2281034

www.daganghalal.com

Halal Product Showcase

61

INSTANT FOOD Malaysian Satay Marinade Mix

Malaysian Seafood Curry Mix

Malaysian Satay Sauce Mix

Nis Spice produces specially blended spices that

enhance the taste of any dish. Founder Mr Allen Wong believes in creating spice products that enhance flavour and increase efficiency.

Company: NIS Spice Manufacturing Country: Malaysia

Contacts: +607 5207 899

Fried Chicken Seasoned Flour Nasi Beriani Seasoned Flour

Nasi Lemak Seasoned Flour Nasi Ayam Seasoned Flour

SCC Food Manufacturing Sdn Bhd (SCC FM) was established in 2010, specialized in manufacture and selling food premixes.

Company: SCC Food Manufacturing Country: Malaysia

Contacts: +603 7782 8384

Spicy Beancurd Seaweed Cracker

Crispy Spicy Shrimp

Crispy Spicy Anchovy

Seni Sajian Sdn Bhd pastes are based on traditional

recipes used in homes. The freshest and most superior spices are blended to make a flavoursome range of curry pastes.

Company: Seni Sajian Country: Malaysia

Contacts: +603 7733 3016

WWW.DAGANGHALAL.COM

VISIT OUR PORTAL TO GET MORE INFORMATION OF THESE PRODUCTS

62

Halal Product Showcase

BAKERY PRODUCTS

Pizza Bases

Standard Range Pizza (Chilled & Frozen)

Kiren Foods is a privately owned pizza manufacturer

supplying pizza crust to Italian flat bread, finished chilled to frozen pizza and dough balls.

Company: Kiren Foods

Country: United Kingdom

Contacts: +44 (0)1706 526732

Maxi Fingersi

Mini Burek

Mini Pani produces pastry, which can be compared

with the goods of the world’s leading bakery companies in quality, appearance and taste.

Company: Mini Pani Doo Country: Serbia

Contacts: +381 24 621 521

Extra Jam Strawberries

Forest Honey

Fruit Spread Apricot

Darbo is Austria’s leading food manufacturing company for preserves, honey, syrups and fruit

preparation with one of the best-known and respected brands in the Austrian food trade.

Company: A Darbo AG Country: Austria

Contacts: +43 5242 6951 0

www.daganghalal.com

Halal Product Showcase

63

MEAT-BASED PRODUCTS Dry Cured Beef Halal

Chorizo Turkey Salame Halal

Salame Beef Dried Halal

Great for birthday parties, backyard barbecues or a

quick after-dinner treat, this collection of healthy

frozen desserts will satisfy your frozen-confection desires.

Company: Embutidos Caula Country: Spain

Contacts: +(0034) 972 201 498

FINE EXTRAWURST

FINE MEATLOAF,

CHILI GRILLER

HORSESHOE Without

THINLY SLICED

Without Meat

Meat

Without Meat

LANDHOF GesmbH & Co KG is an Austrian company specialised in the production of typical Austrian meatless sausages.

Company: LANDHOF GesmbH Country: Austria

Contacts: +43 732 79802 224

El-Dina Meat Loaf

El-Dina Meat Spreads

The leading supplier of high quality Halal food in Asia, Ellaziq is founded in year 2009. The name, Ellaziq is derived from the Arabic words of “El” and “lazeez” meaning “delicious.

Company: Ellaziq

Country: Singapore

Contacts: +(65) 6758 7530

WWW.DAGANGHALAL.COM

VISIT OUR PORTAL TO GET MORE INFORMATION OF THESE PRODUCTS

64

Halal Product Showcase

BEAUTY & HEALTH Kalakasi Oud Rare

Kalakasi

White Musk

Fragrance Oil

Kalakasi has the technical expertise in technology management of Agarwood and all process starting from planting, cultivation, production, packaging, warehousing and marketing.

Company: Kalakasi Country: Malaysia

Contacts: +604 8811419

LumiAdvance Age

LumiScience

Eye & Lip

Defence Moisturiser

Hydrating Serum

Makeup Remover

NEESYA Skincare is the affordable premium skincare

brand effective for reviving dull skin, with its key

functions to smoothen, brighten and evens skin tone.

Company: Skinworkz Country: Malaysia

Contacts: +603 7865 7500

Shuang Xi Yan Yan Zhan

Shuang Xi Yan Mao Yan Wo

Aeries Pure Bird Nest (M) Sdn. Bhd. is a wholesale

and retail company in Malaysia selling high quality bird’s nest under the brand “Shuang Xi Yan”.

Company: Aeries Pure Bird Nest Country: Malaysia

Contacts: +606 7676 981

www.daganghalal.com

Certification Bodies

Certification Bodies

65

FOREIGN HALAL CERTIFICATION BODIES AUSTRALIA

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

Islamic Centre of The Argentine Republic 3053 San Juan Ave, Capital Federal, Argentina.

Adelaide Mosque Islamic Society of South Australia 20 Little Gilbert Street, Adelaide S.A 5000, Australia.

Mohd Farid Ismail Tel: +61 4 1474 5390 | Fax: +61 8 8231 6443

Islamic Association of Geraldton Geraldton Mosque, 172 George Road Geraldton, Western Australia, 6530 Australia.

Haji Daftie Hj Abdul Kudus Tel: +61 8 9964 1493 | Fax: +61 8 9664 1318

Islamic Association of Katanning P.O Box 270, Katanning, Western Australia 6317.

Alep Mydie Tel: +61 8 9821 2775 | Fax: +61 4 8718 2144

Islamic Co-ordinating Council of Victoria (ICCV) 155 Lygon Street, East Brunswick, Victoria 3057 Australia.

Refik Koyu Tel: +61 393805467 | Fax: +61 393806143

Supreme Islamic Council of Halal Meat in Australia Inc. (SICHMA) Unit 1, 35-37 Harrow Rd Auburn NSW 2144, Australia.

Mughtarulah Sadien Tel: +61-29643 7775 | Fax: +61-29643 7776

Julio Husain Made / Issam Sibai Tel: +54-11-4931-3577 | Fax: +54-11-4931-3577 #106

BANGLADESH Islamic Foundation Bangladesh Baitul Mokarram National Mosque Dhaka, 1000 Bangladesh.

Shamim Md. Afzal Tel: +880 2 9559643 | Fax: +880 2 9563397

BELGIUM Halal Food Council of Europe (HFCE) 4 Rue De la Presse 1000 Brussels, Belgium.

Prof. Dr. Hj. Mohamed Sadek Tel: +32 2227 1114 / +32 2227 2728 | Fax: +32 2218 3141

BRAZIL Federation of Muslims Associations in Brazil Rua Tejupa, 188 - Jabaquara CEP 04350-020, Sao Paulo SP, Brazil.

Muhammad Al-Zoughbi / Nizar Adel El Ghandour Tel: +55 (11) 5035-0820 | Fax: +55 (11) 5031-6586

Centro de Divulga ãodo Islam Para América Latina (CDIAL)/Islam Dissemination Center for Latin America R. Henrique Alves dos Santos, 161 Vila Euclides – Sbc,

The Perth Mosque of Western Australia Incorporated

CEP 09725 530, Brazil.

427-429 William Street, Perth, 6003, Australia.

Fazel Anthony

Ahmad Ali Saifi

Tel: +61 8 9328 8537 | Fax: +61 8 9328 8537

Australian Halal Authority & Advisers (AHAA) 135 Sydeny Road, Coburg, Victoria 3058, Australia.

Muhammad Esfandiar Tel: +61 3 9386 0786 | Fax: +61 3 9384 6939

Al-Iman Islamic Society Inc. 173 Johnston Street, Collingwood, Victoria 3066, Australia.

Mohamed Amir Tel: +61 3 9417 6585 | Fax: +61 3 9416 2965

AUSTRIA Islamic Information and Documentation Center A-4050 Traun,Theodor Körner Str. 10 A, A-1010 Wien 1, Sterngasse 3 Austria.

Günther Ahmed Rusznak Tel: +43 699 884 658 04

ARGENTINA The Halal Catering Argentina San Nicolas 1061 – (1407) Buenos Aires, Argentina.

Gustavo Khalil Kabalan Tel: +54 1139 74-8437 / +54 1145 0507 03

Tel: 0055 11 4122 2400 | Fax: 0055 11 4332 2090

CANADA Halal Montreal Certification Authority 1510,Chemin Chambly , Suite 270 Longueuil, J4J 3X5 ( Quebec), Canada.

Taibi Baaja Tel: +(514) 296 7360 | Fax: +(450) 332 7072

CHINA Shandong Islamic Association No. 217 Yingxiongshan Rd., Shizhong Dist., Jinan SANDONG Prov., People Republic of China.

Sulaiman Zhang Ruizheng Tel: +0086 531 80965803 | Fax: +0086 531 80965801

China Islamic Association No 103 Nanhengxijie, Xicheng District, Beijing, China.

Hj. Abdullah Ma Wen Hua Tel: +86 1369 9297 269 | Fax: +8610-6352 9483

66

Certification Bodies

Certification Bodies

FOREIGN HALAL CERTIFICATION BODIES .....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

ARA Halal Development Services Center Inc. (ARA) No.139, ZiJiangShan Road, Zhengzhou CIty, Henan Province China, 450000.

Abdul Rahim Albert Hsiu Tel: +86-371-6906 6957 | Fax: +86-155 1558 2756

CHILE Centro Islamico De Chile Campoamor 2975, Nunoa Santiago, Chile.

Kamal Sufan Tel: 56-2-3431376 | Fax: 56 - 2 – 3431378

FRANCE Ritual Association of Lyon’s Great Mosque 146 boulevard Pinel, 69008 Lyon, France Kamel Kabtane / Azeddine BAHI Tel: +33 (0)4 78 76 00 23 | Fax: +33 (0)4 78 75 77 42

GERMANY HALAL CONTROL e.K. (EU) Kobaltstr. 2-4, D-65428 Ruesselsheim, Germany.

DI Mahmoud M. Tatari Tel: +49 6142 301987-0 | Fax: +49 6142 301987-29

INDIA Halal Committee-Jamiat- Ulama-E-Maharashtra Imam Bada Compund, Imam Bada Road, Near Mughal Masjid, Bhindi Bazar, Mubai 40009.

Shahid Nadeem / A. A. Khan Tel: +91 9321 2227 74 | Fax: +91 22 2375 9169

Jamiat Ulama-l-Hind Halal Trust 1, Bahadur Shah Zafar Marg, New Delhi-1 10002, India.

N.A. Farooqui

Tel: +011 2331455 / +011 23317729 | Fax: +011 2331 6173

Halal India PVT LTD Suit No.7, 3rd Floor, Hameediya Shopping Mall, Triplicane High Road, Triplicane, Chennai-05, Tamil Nadu, India.

Mohamed Jinna Tel: 91 44 43567446 / 42618147 | Fax: 91 44 42663445

INDONESIA The Indonesian Council of Ulama (MUI)

Majelis Ulama Indonesia, Building 3rd Floor ,Jl. Proklamasi, No.51, Menteng-Jakarta Pusat, Indonesia Ir. Lukmanul Hakim, M.Si Tel: +62 21 3918890 | Fax: +62 21 3918915

ITALY Halal International Authority (HIA) Via Bicetti de Buttinoni, N.1 20156 (MI), Milan, Italy.

Sheikh Prof. Dr. Sharif Lorenzini Tel: +39 02 39449134 | Fax: +39 02 39484129

JAPAN Japan Muslim Association 3-4-14, Kohinata, Bunkyo-ku, Tokyo 112-8585, Japan Prof. Hideomi MUTO (Tayeb MUTO) Tel: +81 33947 2419 | Fax: +81 33947 9416

Japan Halal Association (JHA) 547-0035 , Osaka Shi Hirano-Ku, Nishiwaki 1-1-2, Miyako Sansai Building, Japan Hind Hitomi Remon Tel: +81 667047080 | Fax: +81 667049505

KENYA Kenya Bureau of Halal Certification (KBHC) Village Plaza, Ngara Road, Block A, Suite A2 P.O.Box 39445-00623 Nairobi, Kenya.

Mohammed Ayub Khalid Tel: ++254 20-374 8770 | Fax: +254 20 374 8774

KOREA Korean Muslim Federation (KMF) 39 Usadan-ro 10gil, Yongsan-gu, Seoul 140-192, Korea.

Choi, Youngkil (Hamid) President Tel: +82-2 793 6908 | Fax: +82-2 798 9782

NETHERLANDS / HOLLAND Control Office of Halal Slaughtering B.V & Halal Quality Control Laan Van Meerdervoort, 53D 2517 AE, Den Hague The Netherlands.

Dr. A. M. Al Chaman Tel: +31 (0) 70 3469795 | Fax: +31 (0) 70 3450033

Total Quality Halal Correct Certification Fruitweg 22C, 2321GK Leiden, Mailbox: PO.BOX: 179, 2300 AD Leiden, The Netherlands.

Abdulfatteh Ben Ali-Salah Tel: +31 71 523 5770 | Fax: +31 71 523 5771

Halal Feed and Food Inspection Authority (HFFIA) Fijnjekade 225, 2521 DT, The Hague, The Netherlands.

Hj. Abdul Qayyoem Tel: 0031-(0)70-364 91 91 | Fax: 0031-(0)70- 364 54 60

Certification Bodies

Certification Bodies

67

FOREIGN HALAL CERTIFICATION BODIES

NEW ZEALAND

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

SOUTH AFRICA

Federation of Islamic Associations of New Zealand

National Independent Halaal Trust

Ground Floor, 7-11 Queens Drive, P. O. Box 14-155,

Baitun Noor Centre, 5770 Topaas Str. Extension 5, Lenasia,

Kilbirnie, Wellington, New Zealand Hazim Arafeh Tel: +64 4 387 8023 | Fax: +64 4 387 8024

New Zealand Islamic Development Trust Level 4, 369 Queen Street, P.O. Box 5636, Auckland 1010, New Zealand.

Dr. Mohamed El Amien Tel: 09 306 8934 | Fax: 09 306 8935

PAKISTAN Jamea Markaz Uloom Islamia Mansoora (JMUIM) Multan Road, Lahore, Pakistan.

Maulana Abdul Malik Tel: +9242 3541 9520 | Fax: +9242 3543 1938

PHILIPPINES Islamic Da’wah Council of The Philippines (IDCP) Suite 400, FUBC Building, Escolta Manila, P.O Box 3669, Manila, Philippines.

Atty. Hj. Abdul Rahman R.T. Linzag Tel: +(632) 2458456 | Fax: +(632) 2415142

National Commission on Muslim Filipinos (NCMF) 79 Jocfer (Annex) Building, Commonwealth Ave Diliman, Quezon City, Philippines.

Dr. Dimapuno A. Datu-Ramos Tel: +02 952 6490/91 | Fax: +02 952 4875/4540

POLAND The Muslim Religious Union of Poland (MRU) Piastowska 13F 15-207, Bialystok, Poland.

Tomasz Miskiewicz Tel: +0048 605 61 2137 | Fax: +0048 857 32 4023

SINGAPORE Islamic Religious Council of Singapore (MUIS)

Singapore Islamic Hub, 273 Braddell Road, Singapore 579702.

Munir Hussain Tel: +(65) 6359 1199 | Fax: +(65) 6259 4733

Johannesburg Moulana Abdul Wahab Wookay Tel: +27 11 854 4381 | Fax: +27 11 852 4300

South African National Halal Authority (SANHA) 4th Floor, Gem Towers, 98 Overport Drive, Overport, 4091, Durban, S.A. Maulana MS Navlakhi Tel: 27 31 2075768 | Fax: 27 31 2075793

Muslim Judicial Council Halaal Trust (MJCHT) 20 Cashel Avenue, Athlone Cape Town 7764 Rep.of South Africa Sheikh Achmat Sedick Tel: +27 21 684 4602 | Fax: +27 21 696 8502

SRI LANKA All Ceylon Jamiyyathul Ulama Division For Halal Certification, 6B 1/1 , Alfred House Road, Colombo -03, Sri-Lanka Ash-Sheikh Mufthi M.I.M Rizwe Tel: +941 1742 5225 | Fax: +941 1258 8050

SUDAN Majlis Fiqh Islami of Sudan/ Halal Authority of Sudan

Majlis Fiqh Islami of Sudan/ Halal Authority of Sudan P.O Box 11437, Khartoum, The Republic of Sudan Professor Tijani Alamin

SWITZERLAND Halal Certification Services P.O Box 247, 4310 Rheinfelden, Switzerland Farhan Tufail Tel: +41 61 813 30 64 | Fax: +41 61 813 30 65

TAIWAN Taiwan Halal Integrity Development Association 3F No. 3, Ln. 25, Sec.1 Xinhai Rd., Taipei City Taiwan (R.O.C) Ali Kamaluddin Chang Tel: +8862 2367 5231 | Fax: +8862 2365 2094

68

Certification Bodies

Certification Bodies

FOREIGN HALAL CERTIFICATION BODIES THAILAND

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

The Central Islamic Committee of Thailand (CICOT)

The Institute for Halal Food Standard of Thailand, 45 Moo 3 Klongkao Rd, Klongsib Sub-District, Nongchock District, Bangkok, 10530, Thailand.

Aziz Phitakkumpon Tel: 66-2949-4114/ 66-2949-4146 | Fax: 66-2949-4341

TURKEY

THE NEW HALAL INNOVATION

KAS ULUSLARARASI SERTİFİKASYONGÖZ. TEK. KONT. HIZM. LTD. ŞTI. (KASCERT INTERNATIONAL) Kazim Dirik Mah. Kurtulus Cad. No. 27/3 Bornova, IZMIR, Turkiye.

Ugur Ekici General Manager Tel: +90 232 435 61 00 | Fax: +90 232 435 61 20

Association For The Inspection And Certification Of Food And Supplies (GIMDES)

Tesktilkent A 25 Block No:51-52-53, Esenler/ISTANBUL TURKEY. Dr. Huseyin Kâmi Büyüközer Tel: +90 212 438 33 18 | Fax: +90 212 438 33 19

UNITED KINGDOM The Muslim Food Board (UK) P.O Box 1786, Leicester LE5 5ZE, United Kingdom.

Yusuf Aboobakar Tel: +44 116 273 8228 | Fax: +44 116 273 8228

Halal Food Authority

Speed up Halal certificates compilation for the Halal certificate application.

Download Halal certificates from overseas CBs which are recognised

by JAKIM.

Platform to source for Halal ingredients from overseas.

Recommendation of alternative Halal suppliers.

Check latest international CBs which are recognised

by JAKIM.

Access up-to-date news and announcement from the CBs.

7th Floor, Finchley House 707 High Road, London N12 OBT. Dr. Ghayasuddin Siddiqui Tel: +44 (0) 208446 7127 | Fax: +44 (0) 20 8563 1993

UNITED STATES OF AMERICA (USA) Islamic Food and Nutrition Council of America

5901 N. Cicero Ave, Suite 309 Chicago, Illinois 60646 USA. Dr. Muhammad Munir Chaudry Tel: +17732833708 | Fax: +17732833973

Islamic Services of America (ISA) P.O Box 521 Cedar Rapids, Iowa 52406, U.S.A. Timothy Abu Mounir Hyatt Tel: +(319) 362-0480 | Fax: +(319) 366-4369

VIETNAM Halal Certification Agency, Vietnam Floor 6, DinhLe Building, 123B Tran Dang Ninh, Cau Giay dist, Hanoi, Vietnam.

Hajj. Mohammed Omar Tel: +04 62693741 | Fax: +04 62671285

BRUNEI

View ratings and review of Halal products from the other users.

Affordable charges.

www.halalverified.com

Foreign Authorities

69

FOREIGN AUTHORITIES

FASONORM (National Authority for Standards and Quality Promotion) 30, Avenue de l’UEMOA, Zone Commerciale P.O. Box 389 Ouagadougou Tel: +226 50 31 13 00/ +226 50 31 13 01

Lembaga Mengeluarkan Permit Import Halal, Bahagian Kawalan Makanan Halal, Jabatan Hal Ehwal Syar'iah Tkt 2, Jalan Elizabeth II Kementerian Hal Ehwal Ugama (Lama)

.....................................................................................................................................................................

List of the Foreign Authorities which are recognized by Malaysia’s JAKIM.

Bandar Seri Begawan BS 3510 Negara Brunei Darussalam

PAKISTAN

Tel: (673) 224 2565 | Fax: (673) 222 3106

Egyptian Organization for Standardization & Quality No 16 Tadreeb El-Modarrebean Street, Ameriya, Cairo Egypt Eng. Esam Shams ElDein Tel: +2 02 22845526 | Mobile: +2 010 6236668

Animal Health and Production Services, Department of Agriculture, Ministry of Agriculture Abuko, Banjul, The Gambia Dr. Kebba Daffeh Tel : +220 422 82 30/ +220 422 82 70/ +220 99 277 36/ +220 39 277 36

Direction Nationale des Affaires Economies des Zakat Etwaqf Centre Isamique de Donka de Donka Commune de Dixinn Conakry, Guinea Mr. Oumar Kante Tel: 22462866771/ 22464240781

Ministry of Commerce and Industry, Public Authority of Industry, Kuwait

1st Floor, Public Authority of Industry South Surrah, Kuwait Dr. Ali Al-Madaf Tel: (00965) 2530 2001

Direction Nationale des Affaires Economies des Zakat Etwaqf (National Department of Industries) Ministry of Industry Investment and Trade Bamako, Mali Tel: +223 20 29 57 60 / +223 20 29 06 63

Institut Marocain De Normalisation (IMANOR) Angle Avenue Kamal Zebdi et Rue Dadi Secteur 21, Hay Riad MA-10100 Rabat, Morocco Mr Abderrahim Taibi Tel: +212 537 5724 43 / +212 537 5724 49 / +212 537 5724 50

Associacao Comissao Halal de Mozambique Mr. Abdula

Tel: +258-84-302 3570

Quality Control Department, Ministry of Commerce & Industry Post Box No. 550, Postcode No. 113, Muscat, Oman Nooriyah Bint Sulaiman Bin Zahir Al Kharusiyah Tel: +968-2477 4853

PAKISTAN Qatar Supreme Council of Health, Department of Health Outlets and Food Control P.O.Box 42, Doha, Qatar

Mr. Ahmad Saad Al Qahtani Outlets and Food Control Department Tel: 974 4407 021 | Fax: 974 4407 082

Association Senegalaise de Normalisation (ASN) (Senegalese Standardization Agency) Ministry of Industry and Mines Route du Front de Terre x Bouguiba BP.O. Box 4037 DAKAR Mr. Barama Sarr Tel: +221 33 827 64 01 | Fax: +221 33 827 64 12

Yemen Standardisation Metrology & Quality Control Organization Sana'a, Zubairy Street P.O.Box: 15261 Mr. Walid Abdul Rahman Othman Tel: 00967 1 408608 / 00967 1 408609 Fax: 00967 1 402636 / 00967 1 219980

General Administration of Quarantines Department of Slaughterhouses Federal Ministry of Animal Resources and Fisheries Sudan Khartoum South – Abu Hamama area P.O. Box: 293 Khartoum Dr. Ali Abdul Razaq Tel: 00249 9127 77 320 | Fax: 00249 1835 68 201

The Ministry of Environment & Water of the United Arab Emirates Embassy of the United Arab Emirates Tel: +223 20 29 57 60 / +223 20 29 06 63

Islamic Chamber Research & Information Center (ICRIC) Mohsen Roohi-sefat Embassy of the Islamic Republic of Iran Tel: 03 - 4251 4824 Fax: 03 - 4253 2767

70

MAKE IT HALAL Halal Consultation Services Stay ahead of the competition.

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Frequent problems confronted by Halal applicants Every case is unique, but below are some common examples of issues faced during the application process.

Lack of knowledge in Halal standards and requirements.

Unable to use the JAKIM e-Halal system properly.

Gathering documentation is very time consuming.

Verifying and authenticating ingredients is difficult.

Not up to date with JAKIM news and changes.

Unsure of what to do after submiting the application.

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71

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You and your staff can stay up to date with requirements by requesting education and training from our experts.

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We are here to help you make a Halal breakthrough How we help new applicants When you have made the decision to adventure into the Halal Industry there is excitement and confusion. We assist new applicants from square one. We help you to submit all the documentation and apply online through the e-Halal system, implement improvements, and prepare for your Halal audit. We take all the uncertainty out of your way.

How we help rejected applicants Failure is temporary. Our qualified consultants are here to get you back on track to Halal certification. We help you understand what are the real problems and how to maintain compliance. We show you the right way to fix existing issues and prevent future ones so that your next audit is successful. You don’t have to give up on your wish of getting Halal certification.

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+603 9207 7004

email

info@jcpservice.com

www.jcpservice.com JCP Professional Services Sdn. Bhd. Suite 3270, Level 32, Menara Prestige No 1, Jalan Pinang 50450 Kuala Lumpur, Malaysia

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