EXPERIENCE THE WORLD’S
BIGGEST ANNUAL FOOD & HOSPITALITY SHOW
GULFOOD 2016 HIGHLIGHTS
20 120 4,800 84,642
SPECIALIZED PRODUCT ZONES UNDER ONE ROOF NATIONAL PAVILIONS PARTICIPATED EXHIBITORS FROM 150 COUNTRIES PROFESSIONAL VISITORS
ENTREPRENEUR ARTICLE: ISLAMIC BANKING
P18
GULFOOD 2016 Dubai World Trade Centre. 21 - 25 February 2016
www.gulfood.com
EXCLUSIVE INTERVIEW WITH GULFOOD DIRECTOR
P20
HALAL ARTICLE: FOOD WASTAGE
P23
MORE TASTES. MORE . . MORETASTES TRENDS MORE MORETRENDS TRADE.. MORE TRADE. The world’s biggest annual food and hospitality show
Take a bite into real success. Be at Gulfood.
ur
from over 120 countries. MeetBe theat cream of suppliers with Take a bite into real success. Gulfood. over 5,000 exhibitors ready to provide a window into the latest innovations and flavours.
EAR L OFFY BIRD E SAV R! E A
gis Re
Join the largest gathering of food, beverage & hospitality suppliers ever assembled in the region. Savour the latest tastes and trends The sweetest for food andMeet hospitality trade professionals. from over event 120 countries. the cream of suppliers with over 5,000 exhibitors ready to provide a window the latest Join the largest gathering of food, beverage & hospitalityinto suppliers innovations flavours. ever assembledand in the region. Savour the latest tastes and trends
advantag eo
fo
The sweetest event for food and hospitality trade professionals.
The world’s biggest annual food and hospitality show
e Tak
ED 1 00
te rw m ww.gulfood.co
GULFOOD
GULFOOD TRADE SHOW
WWW.GULFOOD.COM
Organised by
In Hall Signage
Supported by
Visitor Trade Invitations
Platinum Sponsor
Official PreRegistration
Gold Sponsors
Carrier Bags
Silver Sponsor
Exclusive Online Media Partners
Trade Partner
Sponsor
Official Media Partners
Visitor Badge Pouches & Insert
Visitor Badge Lanyards
Official Regional Magazine
table of contents
EXHIBITORS’ INTERVIEW
26
Univers Drink Vendôme Mademoiselle, a new range with a glamorous, timeless and refined style. It’s a drink with seductive powers, still or sparkling, and 0.0% alcohol volume.
42
Zuger Frischkase AG
Fresh cheese products which are guaranteed fresh and very versatile. There is a growing trend in fresh
30
cheese products, as they are light,
Pidy Group
tasty and healthy!
Pidy is the world leader in the production of baked puff pastry and is recognised for its “State of the art” production sites in Belgium, France and the U.S.
44
Agro-Food Industrie
Agro-Food Industrie is the first global
32
Snack Crops S.A: Gourmet Foods 100% Argentine enterprise that leads the
production,
processing
specialist in the manufacturing of Halal infant feeding with a range of more than 70 references.
and
exports of specialty crops. The task is performed by one of its four business units: Popcorn, under the brand SNACK.
48
Saraf Trading
SUNTIPS brings you the classic black tea collections that have elegantly
36
pack. These tea collections make a
DS Borneo Trading Sdn Bhd
perfect gift for any occasion.
Founded by a legion of industry insiders and picky coffee-lovers, DS Borneo is all about quality coffee that impresses our tastebuds, benefits our health and our minds.
50 38
Kiren Foods Limited
Kiren Foods is a privately owned pizza manufacturer supplying from pizza
LANDHOF GesmbH & Co KG LANDHOF specialities
meatless have
crust to Italian flat bread, finished
sausage
recently
been
introduced and gained popularity. LANDHOF knows the taste of good quality sausages even without the presence of meat.
chilled to frozen pizza and dough balls.
Section Name
table of contents
06 EDITOR 07 Events 20 vip 22 specials 26 interviews 56 Halaltips 58 tradefairs 59 showcase 65 c.b lists
6
Editor ’s Note
Editor’s Note
.
As we leave the year of 2015, we bid farewell to a good year and take a new leap as we welcome the beginning of 2016 with a brand-new phase and opportunities. This
me, having a new team does not only open up novel ideas but also motivates and inspires creativity and originality in this Gulfood 2016 HMag edition. This Gulfood edition has been reinvented by my amazing team with a better facelift and improved layouts. As the fastest growing Halal platform in the F&B industry, we decided that new contents are mandatory to encapsulate our readers; what better way than to include the entrepreneur section and food review. Also, we have a special section for our merchants, “The Product Showcase” section which allows them to promote their exclusive and innovative products! In our previous trip to Gulfood 2015, we had a remarkable opportunity to interview the Director of Gulfood, Mr. Mark Napier. In the interview, he shared his incredible journey throughout his career life in the industry of F&B. There are also other interviews from successful Halal food manufacturers, where they provide the stories of their companies, products and their insight in the Halal business world. I am proud to say that in this edition, we as a team
CHIEF EDITOR Ezewan Fauzi WRITER / EDITOR Lily Ruzailan Zulfadli Anaspekri CONTENT EDITOR Hidayah Razak Shazwana Aida Lily Ruzailan DESIGNER & PHOTOGRAPHER Ezewan Fauzi Muhammad Hilmie ADVERTISING / MARKETING Tony Er Bryan Yap Mastura Johari Zulfadli Anaspekri Noor Intan DH Events Sdn Bhd Wisma UOA II, Suite 10-10 No.21, Jalan Pinang 50450 Kuala Lumpur Malaysia Tel: +603 - 2171 1128 Fax: +603 - 2166 1148
worked together to present a new HMag for our readers. We hope that you enjoy our Gulfood 2016 HMag edition
EDITORIAL TEAM
year, we should start afresh our aim and objectives. For
and will be looking forward to seeing you in Dubai.
Best Regards, H-MAG ANUGA 2015
Ezewan Fauzi
H-MAG THAIFEX 2015
H-MAG SIAL CHINA 2015
H-MAG GULFOOD 2015
Event Overview
7
6 1 0 S R 2 U O D ess
in V s u B O A s s L a l LFO NAL F World C
O I GTU T A ERN
IN
The World's Biggest Annual Food & Hospitality Show When you invest in Gulfood, you are choosing a trade show with proven credentials. Established over 25 years, Gulfood has a well deserved reputation amongst exporters for delivering spectacular return on investment. For exporters seeking new sales from the Middle East, Africa and South East Asia, Gulfood provides a trade and sourcing platform without equal, where international flavours find world-class business.
Dubai, The Trading Hub Of The Middle East UAE’s imports totaled US $3.6 billion in 2010 and are estimated to rise to US $5.5 billion in 2015. The majority of this is traded through Dubai. UAE’s ports account for a 61% majority of trade volume among the GCC countries.
A True 360° Industry Offering Food & Drink. From speciality and fine food, to the widest range of organic food
Gulfood 2016
and drink. Gulfood presents the opportunity to source and discover unique products from hundreds of specialist producers and over 110 international pavilions. Food Service & Hospitality. Whatever equipment you need to source for your
THE EVENT TAKES PLACE FROM SUNDAY, 21ST TO THURSDAY, 25TH FEBUARY 2016 AT DUBAI WORLD TRADE CENTRE.
operation, Gulfood 2016 is the most important event of the year. Whether you are planning a total kitchen refurbishment or simply want to provide your team with the latest equipment to operate professionally, the wide range of suppliers showcasing at Gulfood will make you stay one step ahead of your competition.
SUNDAY TO WEDNESDAY (21 - 24 FEB 2016) • 11AM - 7PM THURSDAY (25 FEB 2016) • 11AM - 5PM
Beverage & Equipment. The most comprehensive range of beverage and beverage equipment for every size of catering operation. Restaurant & Cafe. The vibrant world of restaurant and café culture is brought to life with a 360 degree platform of products and services dedicated to the
GULFOOD IS BEING HELD AT DUBAI WORLD TRADE CENTRE (DWTC), CENTRALLY LOCATED WITHIN THE BUSINESS HUB OF DUBAI AMIDST THE CITY'S ICONIC.
business of restaurants and cafés. Restaurant and Café is designed to meet your needs at every stage of set up and operation - from the finer details of design and creating perfect interiors to the key essentials of business innovation, product selection and technology.
8
Facts & Figures
THE ROUTE TO SALES’ GROWTH whole world of suppliers at Gulfood
4,800+
EXHIBITORS
84,642+
VISITORS ENTRIES
113,000+ SQM, 9 Halls
Facts & Figures
FACTS & FIGURES Gulfood, the world's biggest annual food & hospitality show is key event in the Middle East and Asia. It brings together the full circle of sectors : Food&Drink , Beverage Equipment, Restaurant & Cafe and Food Service & Hospitality. Gulfood is
9
7
NETWORK with the most important stakeholders tackling food security
the trading hub of the middle east.
INSIGHT Understand how food security concerns are shaping trade and investment decisions
Renown for the perfect organization, lavish conveniences
DISCOVER innovative products to stay ahead in today’s fast-paced competitive world
held every year in the international trade center, Dubai, UAE,
and world leading business opportunities Gulfood brings together over 4500 exhibitors, 82000 visitors and more than 20000 brands. Ministers and Top level decision makers from over 21 countries attend the event annually and take advantage of the unique business environment to sign long term deals and engage in world class knowledge transfer gatherings, congresses and forums.
HEAR from 35+ top level industry speakers and learn best practices VISIT the Gulfood exhibition and source from 120+ countries LEARN new ideas and trends that can impact your business more productively BENEFIT from complimentary 5 day access to Gulfood exhibition valued at AED 250
....................................................................................
Trade Fair:
GULFOOD 2016
Event Date:
21st - 25th February 2016
Event Highlights
Organizer:
DUBAI WORLD TRADE CENTRE
• Gulfood Awards
Halls:
H1-H9 & PAVILION HALL
Venue:
Dubai World Trade Centre
Address:
Sheikh Zayed Rd, Dubai, United Arab Emirates
Frequency:
Every year
Industry:
Food and Beverage, Foodprocessing and Packaging Machinery
Founded in:
1987
Opening Times: 21 - 24 Feb 2016 11:00 - 19:00 25 Feb 2016 11:00 - 17:00
Travel Info:
Airport: Dubai International Airport 11.5 km Subway station: World Trade Centre Metro Station 0.2 km
GPS Cordinate: latitude 25.222958 ; longitude 55.287411
• Emirates Salon Culinaire • Barista Bonanza • Export Advice Clinic • Gulfood Conferences • Major Buyer Lounge • The Tea House
....................................................................................
Target Visitors Manufacturers, importers, and wholesalers of: • Food and drinks • Catering technology • Suppliers of services for the catering sector • Food retail trade • Trade agencies • Supplier of specialities • Suppliers of fresh convenience products
GULFOOD 2016
FLOOR PLAN Floorplans & Connect to Exhibitors Find everything you need to orientate yourself at the event, from the mode of transportation to the point of interest exhibition halls.
Dubai World Trade Centre Whether it’s the key conferences and exhibitions that make up our annual calendar, our wide selection of venues, extensive services, award-winning hospitality or world class facilities management, we aim to surpass your expectations every time. We connect people, products and ideas from around the globe through our year-round calendar of international trade fairs, blockbuster consumer shows and prestigious international conferences. The Dubai World Trade Centre has played a pivotal role in the growth of international trade for the Middle East, ever since our inauguration in 1979. Then, it was through the landmark 39-storey Sheikh Rashid Tower. Today we are the region’s largest purpose-built complex for events and exhibitions. The epicentre for business tourism in the region, we power the MICE sector through our size, resources, diversity of calendar and scale of events. As well as connecting people through the events we host, we play a major role within Dubai’s economy, attracting revenue for the city’s sights, restaurants and hotels. Each year, DWTC events create more than 25,000 jobs or 36,000 including ancillary sectors that benefit from our events. We continue to be driven by our role, not just in Dubai’s past but also in its future and to challenge ourselves to create even better experiences for all our clients, exhibitors and visitors.
Floor Plan
11
12
Event Highlights
Event Highlights
13
14
Event Highlights
Event Highlights
15
16
Event Report
POST-SHOW REPORT 2015
633
167,000,000.
Event Report
LIVE EVENTS R
5GU0E0STS
OVE
The world’s best and brightest food, beverage and hospitality industry pioneers were recognised at the sixth edition of Gulfood Awards, which has established itself as one of the region’s most revered industry accolades. More than 300 exhibiting companies participated in the awards and over 500 industry leaders attended the stunning gala dinner.
17
18
Entrepreneur Article
Islamic Banking
Growing Fast & Furious
Author: Lily Ruzailan
I
n
the
Images: DagangHalal
latest
World
Islamic
Islamic banks continue to make money by lending Banking
out their capital but do so in ways where interest
Competitiveness report produced by Ernst
and fees are not explicit. There are certain systems
and Young (E&Y), assets of Islamic banks grew an
applied by this banks in order to generate money for
average rate of 17% per year between 2008 and
their profit.
2012. Accordingly, this rate is twice to thrice faster
Mudharabah is a profit sharing arrangement like
that the rate of conventional banks that grew over
a venture capital deal where the bank provides the
the same period.
finance and the borrower contribute their labour
Islamic banks differ from conventional banks in
and entrepreneurship. Given that the business were
many form as they run their operations in a way that
to fail, the lender will lose their money and the
is consistent with the principles of Islamic law, also
borrower waste their time and effort committed to
known as Sharia Law. Thus, it prohibits banks from
the enterprise.
dealing with businesses that are considered sinful
Musharakah is describe as the joint venture
or haram such as food containing pork, alcohol and
between a bank and business where the profits are
gambling. It also prohibits usury; thereby banks in
divided according to their relative capital inputs.
principle are not allowed to charge fees or interest
This method will ensure that the bank returns are
for money lending. Given that this is how banks
tied to the company’s profits and the partnership
generally make their money, how can Islamic banks
ends when the loan is repaid. This approach could
prosper if they do not practice usury?
be used to provide mortgage financing to buy a
Entrepreneur Article
19
Although there is a foreseen of a 20% growth in the Islamic banks each year for the next five years, there are still huge untapped Muslim populations around the globe. years. The rapid expansion of Islamic banking has been mainly through Islamic windows in conventional banks rather than in a thorough Islamic banks. This method has permitted existing banks to easily enter the Islamic banking market and is most likely to continue being the mechanism for growth in the foreseeable future. property. The property earns rent from the occupier which is paid to the buyer and the bank in relation to their share of the equity. At the same time, the buyer agrees to buy the bank’s share in instalment payments until the mortgage principal is paid off. Murubahah is another simple form of sale and buy-back agreement profiting by providing credit. In this case, bank buys houses, cars and other commodities, and sells it to the buyers at a profit by allowing instalment payments. In this case, the profit should be clear and agreed upfront. Despite current economic instability, several emerging market countries with a large Muslim population is growing strong. The banking assets in Iran accounts for nearly half of the Islamic banks worldwide. The remaining three-quarters rest in other nations, which includes Qatar, Saudi Arabia UAE, Turkey, Malaysia and Indonesia, with an average growth of 6.5% annually for the last five
Although there is a foreseen of a 20% growth in the Islamic banks each year for the next five years, there are still huge untapped Muslim populations around the globe. There are other Muslim countries that are planning to embrace the Islamic banking. Nonetheless, it is also expected that the growth to not just be limited to regions with high populace of Muslims. There has been a sparked of interest in non-Muslim countries to adopt these Islamic banking principles. A fine example is Great Britain, who became the first western country to issue an Islamic bond, attracting more than ÂŁ2 billion from global investors for its sale of sharia-compliant debt. Clearly Islamic banking has grown more attractive and that they are making better profit than their conventional counterparts, and Islamic banking emerged as a good story that the whole world could observe.
20
Exclusive Interview
Bigger & Better
For The Right Reasons HMag talked to Mark Napier
about Gulfood and the Future of the International Halal Industry Author: DagangHalal
Images: DagangHalal
still had an ever-increasing waiting list for exhibitors
which
further
emphasizes
its
importance in the growth of the food and beverage industry. Gulfood 2015 brought new events to market each with a niche focus and specialisation, including Seafex, Sweets Middle East, the Specialty Food Festival, and Gulfood Manufacturing. “We’re bringing all these new products and opportunities to the market,” explained Napier, “but guess what, the demand
T
his year, Dubai once again celebrated the world’s largest annual food and hospitality
event, the 20th edition of Gulfood. With nearly 5,000 exhibitors from 120 counties; 86,000 trade visitors; which spanned over one million square feet, the Gulfood exhibition was a spectacle to behold. For Mark Napier, the Director of Gulfood’s exhibition, and his team of several hundreds, this was a remarkable achievement. Gulfood’s resounding success can be visualised as Napier acknowledged it as the single biggest commercial challenge, “how do we match the supply with the demand that clearly exists?”. In spite of its spacious designated site, Gulfood
is growing at a similar pace.” It was no surprise that exhibitors from around the world were lining up to be involved in Gulfood. As Napier put it, “In making Gulfood prominent among its competitors, we’ve never really considered the competition. We’ve looked at what’s right and what will deliver a return on investment for all the different communities that we serve. International buyers will find more products from more countries, more brands, better prices, better delivery times, and better quality because they have such enormous choice here at Gulfood. Exporters who are participating in this show do so with a clear knowledge that they will enjoy a very
Exclusive Interview
21
significant return on their investment.” For an event
which can in turn make products more expensive
that offered such clear return on investment for
for the consumer. “We will help drive forward that
those who participated, one might ponder on how
process ourselves,” uttered Napier. “It is a strategic
Gulfood measured its own success. While the normal
and moral imperative, and it is not something Dubai
commercial drivers existed for Gulfood, they were
will shy away from.” As Dubai positioned itself to
not the sole indicators of success. Likewise, Dubai
become the economic capital for the Islamic world,
has a long-term vision to become the economic
it also solidifies its role as a global Halal hub. For
capital for the Islamic world. “We’re here to make
an industry that serves a quarter of the world’s
our small contribution in terms of building Dubai’s
population, bigger and better is the only way forward.
economy,” explained Napier. “We’re here to ensure
As Napier remarked, “if it isn’t the best, make it the
Dubai retains its position as a trade and logistics
best. That is certainly the approach of the country
hub serving the heart of the Middle East, Africa,
here. Everything is bigger and better and for the right
and the Indian Subcontinent.” To that end, Gulfood
reasons. We want to have quality.”
“In making Gulfood prominent among its competitors, we’ve never really considered the competition. We’ve looked at what’s right and what will deliver a return on investment for all the different communities that we serves.” played an important role by hosting the Halal World Food, the world’s largest sourcing event for Halal food products, which attracted more than 1,000 international Halal food brands and companies. Gulfood also brought together key leaders for the Halal
Investment
Conference
where
important
issues were discussed and solutions found. Among these important issues were that of standardisation, which Napier explained to be the single biggest issue in the Halal industry. With many Islamic countries offering
Halal
certification
for
their
domestic
products, agreements must be reached when those products reach international markets. “There needs to be a unified and agreed holistic approach to Halal certification that is accepted by all,” said Napier. This would do well to serve the consumer by making Halal certification more straightforward regardless of the product’s country of origin. It would also help exporters to bring their products to new markets without having to re-certify their Halal classification,
22
Halal Article
Fundamental and Historical Perspective of Halal Certification Author: Lily Ruzailan
A
Images: DagangHalal
s the populace of Muslims from every nooks and corners of the world are unceasingly increasing, the
demand for Halal foods and beverages are also augmenting in not only the Muslim-concentrated countries, but also in countries where they are the minorities, such as Europe, Canada, Australia, etc. making it one of the rapidly growing market in the world. However, one might ponder on the reasons for Muslim consuming only Halal foods. According to the beliefs of Muslims, they are strictly instructed to consume Halal foods and beverages, and when doubtful to avoid its consumption altogether. Over the centuries, devout Muslims have conscientiously prepared their own food as it provides certainty to them that the foods are Halal. For the past few decades, the food industries are thriving tremendously as food starts crossing the borders of other countries. This wave of food exportation, although beneficial in many ways particularly in terms of expanding the global market, poses another issue to the Muslim communities: Is it Halal? This cross borders of foods ultimately call for the endorsement of the Halal certificate. This Halal certification has been established by the Halal authorities and committees in different countries to monitor and enforce the Halal requirement not just in foods but other sectors such as pharmaceuticals and healthcare. Of all the Halal authority bodies, it has been consented by majority that the Department of Islamic Development Malaysia, JAKIM, is the leader in the globalisation of Halal certification. Malaysia is well-known for its diversity in race, religion and culture; hence, there is a strong obligation to maintain the balance between the Muslims and non-Muslims. JAKIM, establishing itself in the 1982, was made up of members ranging from the Ministry of Health, Ministry of Trade and Consumer Affairs, Department of Veterinary Services and food scientists and technologists. They play a huge role in
ensuring the products or foods are Halal by providing the Halal certificate and conduct regular spot checks in food establishment sites, food processing facilities, restaurants and hotels. Their rigid compliance checks produced many different responses from the industry. Inevitably, the Muslim consumers are pleased and satisfied with the existence of the Halal certificate. Realising majority of restaurants’ owners and manufacturers have little to no knowledge regarding the concept of Halal, the authorities decided to provide consultations and education to them in order to them to grasp the knowledge. Each country normally has their Halal certificate bodies; however, not all of them are recognised or accepted by JAKIM due to their low standards. There are several that are recognised such as (Majlis Ulama Indonesia) MUI, the Halal authority bodies in Indonesia. Indonesia has a large number of Muslim populations and MUI works diligently to issue the Halal certificates to companies applying for Halal. Similarly, there are several recognised certificate bodies in Europe, South Africa and Southeast Asia that provide services to those requiring it as well as monitoring their Halal compliance in slaughterhouses and manufacturing establishments, both locally and internationally. In the Middle east, their guidelines within the countries differ slightly as they follow the Gulf Standards formulated for prepared foods. The endorsement of the Halal certification has come a long way and is still working its way up to help certifying companies and food establishments that require them in order to reach both Muslim and non-Muslim consumers. These authority bodies along with other non-government agency have contributed significantly towards the Halal food trade across the globe in order to guarantee that the Halal certified food products are genuine.
Halal Article
23
Do you know? Food losses and waste
Roughly 1.3 billion tonnes
Per capita waste by consumers
In developing countries, 40%
amount to roughly USD
of food produced for
is between 95-115 kg a year in
of losses occur at
680 billion in
human consumption get
Europe and North America
post-harvest and processing
industrialised countries
lost or wasted annually.
/sub-Saharan Africa, south
levels while in industrialised
and USD 310 billion in
and south-eastern Asia each
countries, more than 40% of
developing countries.
throw away only 6-11 kg a year.
losses happen at retail and consumer levels
Sourced from: Global Initiative on Food Loss and Waste Reduction, FAO
Author: Lily Ruzailan
Images: Huffington Post
The rapid economic expansion accompanied with the significant progress in the industrialisation sectors resulted to the inevitable food waste. This waste generation will further augment with the increased in demand by each individual. The good news is, every individual can take a step to do something about it.
Food Industry
Restaurants & Buffet
Food industries and farmers from developed countries are
Restaurants contribute to large amount of food waste.
quite good in avoiding food losses and food waste. Some
According to the latest survey from Danish Diet &
come with an economic incentive to protect environment
Nutrition Association reveals that 95% of restaurant
from waste. However, there will always be a degree of
managers indicate that food waste occurs mostly outside
unavoidable food wastage. There is a growing market for food
the kitchen door. This news indeed is saddening, yet
waste converted to something useful. Recently, countries
many have taken new approaches are being taken by
especially in Asia start recycling food into new products or
them. This includes the introduction of doggy bags.
used as animal feeds. This implementation is beneficial as
Restaurants also started serving smaller portions and
they can avoid the increment in food waste. In the other
providing smaller plates in buffet line as to encourage
hand, this food wastage can be reused for biomass.
guests to fill their plates with the amount of food they can eat. Some also introduce fines for those who waste the buffet food and the money goes to the food charity box.
Consumers post-harvest food losses, food waste in developed countries is
Retailers
mainly caused by retailers and consumers. As consumers, we
Retailers can take several measures against food waste. For
can do great deal to fight food waste. By doing so, it can both
example, Tesco, one of the biggest retail chain, sell their last
contribute to lesser CO2 emissions and save your money.
minute food by offering large discounts. This act as an
Consumers must always remember that they have the power
effective measure to reduce wastage as consumers would buy
over retailers. While retailers want to force their customers to
and cook at the very same day. The Danish retail chain, Remi
buy more food than they actually need, consumers have the
1000, dropped all quantity discount in their chain thereby
power to buy what they only need. They should also ensure
contributes to less food waste. Many single people do not
that the foods are kept properly and intact to avoid exposure
need large quantity discount and family-sized portion. By
to sources that may lead to their contamination.
not forcing them to buy more than they actually need, large
While food waste in developing countries is caused by
amount of food waste can be avoided.
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26
Exhibitor ’s Interview
A Festive Drinks For All
Author: Lily Ruzailan
N
Images: DagangHalal
Authenticity
ight Orient, a business company producing
Mr. Jacquemin and Gacem were very proud to
world class non-alcoholic drinks has been in
announce that their 0.0% alcohol-free beverage has
existence for more than six years. It was founded
attained the Halal certification five years ago from
in 2009 by Mr. Arnaud Jacquemin and Rachid
JAKIM. According to them, the Halal certification
Gacem, the Managing Directors of the company.
has help to give the company the credibility that boost
Mr. Jacquemin and Gacem developed an interest
the confidence of the Muslim consumers whenever
about the Muslim communities that do not take
they promote their products. Also, consumers feel
alcoholic beverages. As the growth of Muslims
assured to buy their products as this certification
expand, they found it necessary to introduce a
answers all their doubts, which is beneficial for them
beverage that is free from alcoholic drinks yet still
in reaching the Muslim-dense market.
has a delectable taste. They especially noticed the
Night Orient is their famous brand that is specially
Muslim communities in Europe has nothing to drink
dedicated to the Muslims and those refraining from
during the festive seasons; however, with their 0.0%
alcoholic beverages. It has received several awards;
alcohol-free drinks, both Muslims and non-Muslims
such as the best innovation of SIAL Abu Dhabi and
can enjoy their drinks. They immediately applied for
SIAL Paris as well as received the Best Companion of
the Halal certification for their 20 SKU products.
the Year 2010. The products also have a unique taste,
Exhibitor ’s Interview
27
Marketing strategy The products receive adequate media coverage from television, radio and magazine advertisement. In this way, people can received plenty of information and exposure of the products. Besides that, the company promotes their products by providing free samples to its target group where they judged the quality and packaging appearance. They received feedback from consumers through this method before making any necessary changes. Also, a variety of these drinks are supplied to shops for testing. The consumers will rate the taste of the drinks and give their opinions on the quality and the changes that should be made. These are marketing strategies that the company applied to grow and become prominent across different regions in the world. Countries Benefiting From Night Orient Night Orient has been exported to fifteen countries, and according to the company’s speculation, the list is expected to grow rapidly in the coming years. The Mr Jacquemin presenting their finest product, Night Orient.
products are currently in their local market, France,
exquisite flavour and attractive packaging which
as well as being exported to Saudi Arabia, Kuwait,
caters for the different demands of consumers.
Qatar, Belgium, United Arab Emirate (UAE), Japan, China and many more. According to Mr. Jacquemin,
Product Description
plans are underway to necessitate the exportation
Night Orient: Alcohol free bubbles classic and
of this beverage to other Asian countries, such as
Rosé and alcohol free wines as Merlot, Chardonnay
Malaysia and Indonesia.
and rosé, all guaranteed 0.0% Vendome Mademoiselle: Alcohol free bubbles classic and Rosé and alcohol free wines as Merlot, Chardonnay and rosé, all guaranteed 0.0%
Current Challenges and Prospects The company envisions a double growth of the market demand each coming year if they can reach Muslims, who are living in Europe and other non-Muslim
Vendanges Mademoiselle: Alcohol free red and
countries. However, it has been quite a challenge
white grape juice, all guaranteed 0.0%
for the company to grow worldwide due to various
Life Addict: Alcohol free red and white grape juice
reasons such as law restrictions. Nevertheless,
for teenagers, all guaranteed 0.0%
they are embarking on a thorough market research to come up with sustainable solutions. That is the main reason the company is putting more effort this festive season to make sure they get new customers through DagangHalal exhibitions.
O R I E N T D R I N K / B E L G I U M / C O N TAC T S : + 3 2 4 9 7 4 1 2 8 5 8 / W W W . N I G H T O R I E N T.C O M
Great taste in a small jar. For more information on our All Natural Tyrolean fruit spreads in various delicious flavours visit www.darbo.com Visit us at GULFOOD (february 21st –25th, 2016) UAE distributor Truebell, booth no. A5–40 in Hall 5, Dubai World Trade Center
Sales and distribution: A. Darbo AG, Dornau 18, 6135 Stans/Tirol, phone: +43-5242-6951-0, e-mail: export@darbo.at
30
Exhibitor ’s Interview
Ready to Fill, Anytime, Anywhere Author: Lily Ruzailan
Images: DagangHalal
In 1967, Pidy, a family pastry shop made its name by
with the idea from several parts of the world to aim
making mini vol au vents. This family business had
for continuous innovation. For instance, our spicy
a huge success, as they started working with a local
cups with curry and other spices from around the
distributor. Their triumph has attracted people from
world, are now served in different regions, that are
all over the continent to enjoy their vol au vents. Due
open for such novelties”, Thierry acknowledged.
to high demands from both Muslim and non-Muslim
From being a local manufacturer, they are currently
countries, Pidy decided to take a smart approach;
producing 300 different types of “ready to fill”
they requested a Halal certificate early 2015, by the
products and they have three operating factories,
Belgian and French authorities. With both factories,
with one of the newest factory located in New York.
in Belgium and France, being certified Halal, they can
Mr. Thierry proudly pointed out that his wide
supply their Muslim and non-Muslim consumers.
assortment of products are recognized for its high
When enquired on the Halal certificates and how
quality and innovation. Furthermore, the variety
it helped them, the C.E.O. of Pidy, Mr. Thierry
of products offer consumers a “one stop shop”
Dehaeck, admitted that Halal speaks for itself as it
which is a big advantage. According to Mr. Thierry,
serves a huge population and a lot of communities.
customers are getting more educated with the food
Initially, they too were unaware of Halal; however,
they consume. They are looking for quality products
the great demand from potential customers pushed
as well as qualitative services, which is what the
them to obtain the Halal certificate. “We are still
company provides. “Customer is the king”, is what
new with the Halal concept, but the trend seems
Mr. Thierry like to say to its employees. Pidy is
going towards Halal globalisation. It comes along
exporting their products to 59 countries. Presently,
Exhibitor ’s Interview
31
it is targeting Scandinavian countries. The Pidy success is due to its ability to respond immediately to the needs of the customers. Pidy inquired in different countries, to know what consumers need and what the current tendencies are. This includes visiting different restaurants and speaking with professional chefs; read professional magazines, for research purposes. The company also participates in international food exhibitions, to build up their network and to gain exposure of their company and business in other countries, always seeking for new business opportunities. Mr. Thierry also shared his secret to a successful leadership. He believes success comes from the collaboration between all parties, including his
“We are still new with the Halal concept, but the trend seems going towards Halal globalisation. It comes along
Mr Thierry, Chairman introducing the sweet & delicate taste of Pidy Chocolate Profiterole
employees. The key to successful business, is not only the required capital, but also the happiness of the employees. “I like my staff to be happy and in a good mood, so that they can always perform a good job”, said Thierry. Pidy has won several awards in Belgium, France and abroad. Pidy has a wall of fame where all the rewards the company received are displayed. Mr. Thierry also showed his satisfaction with the attendance at the Anuga. He complimented on the quality of the visitors this year. Thierry also mentioned that each trade fairs has its own advantages in terms of market opportunities.
with the idea from several
Anuga, however, remains the biggest with a definite
parts of the world to aim for
guaranteed global exposure.
continuous innovation...”
P I D Y G R O U P / B E L G I U M / C O N T A C T S : + 3 2 5 7 4 9 0 1 0 1 / W W W . P I D Y. C O M
32
Exhibitor ’s Interview
Mr. Sergio E Casas, President, with 20 years of experience in commercialization of popcorn.
Leader In Corn Export Business Author: DagangHalal
F
Images: DagangHalal
rom the start, Sergio Casas, president of Snack
needs from the US. Casas having strong business
Crops S.A. was convinced of the potential of
acumen convinced Weaver Popcorn of Indiana to
specialty crops. He was then a bright 24 years old
establish operations in Argentina to take opportunity
director of Cerealzaga S.A. which is a subsidiary of
of Mercosur, a regional trading bloc comprising
the renowed Argentine argriculture company, Alzaga
Argentina, Brazil, Paraguay, Uruguay and Venezuela
Unzue. Given a free hand by them, Casas made a
that promotes free movement of goods, people
decision to procure two popping corn hybrids from
and currency. In 1994, Weaver Popcorn started
Crookham of Idaho.
operations, exporting popcorn out of Argentina.
“Popcorn was one of the specialty crops we decided
The rest, as they say, is history. Argentina became
on because growing it is like growing corn, a crop
the world’s top exporter of popcorn and Casas even
Argentina has ample experience with – but with
received an exporter’s award on behalf of Weaver
added value. Additionally, popcorn is a niche market
Popcorn from the President of Argentina himself.
that the world’s large grain companies aren’t involved
In 2004, Casas started Snack Crops with Baibe
in, so we wouldn’t have to compete with giants. Our
S.A. relying on his experience with specialty crops.
objective back then was to export popcorn to the
After 10 years in the market, they are now leaders
world’s second largest popcorn consumer ie Brazil”,
in
he said enthusiastically.
(SUNNY brand) and chickpeas (DON GARBANZO
At that time, Brazil was importing most of its popcorn
brand), and are now introducing a new product
popcorn
(SNACK
brand),
sunflower
seeds
Exhibitor ’s Interview`
33
– chia seeds (CHIA PLUS brand). Chia seeds are
in Argentina and are proud to note that they serve
known worldwide as a “super food” because they
their products to Arab countries. They believe that
are the greatest natural vegetal source of Omega 3
Halal certification is essential in penetrating Muslim
and also contain protein, vitamin C and B Complex
markets as it is proof that their company is sensitive
vitamins, and minerals such as iron, calcium,
towards the country’s culture, beliefs and needs.
manganese, potassium, zinc and selenium), as well
Snack Crops S.A. currently exports their products to
as antioxidants, a high fiber volume, carbohydrates
Egypt, Syria, Lebanon, Jordan, Saudi Arabia, Qatar,
and Omega 6. Their chia seeds are the conventional
the UAE, Indonesia, the Philippines, Malaysia and
black type of the best quality and are 100% natural,
India, among others. They are also targeting to
produced in Salta Province in northern Argentina.
export to China. Catering more for the B2B segment
Located in Pehuajo, 360km west of Buenos Aires in
of the market, Snack Crops S.A. supply to large
Argentina, Snack Crops S.A. is a 100% Argentinian
manufacturers, wholesalers and distributors. The
enterprise that leads the way in the production,
volume of export product is 45,000 metric ton per
processing and export of specialty crops. They are
year to more than 70 countries.
inspired to produce healthy snack products of the
They believe that there is a trend of continuing
highest quality at an attractive market price. Their
growth in their industry, as nowadays people seek
products are grown with less fertilizer, because in
a healthy alternative to regular snacks. Popcorn is
Argentina the soil is very rich. All their products
an excellent alternative as it can be flavoured to be
are presented in a variety of packaging depending
sweet (chocolate and caramel) or savoury (chilli,
on the desires of the consumer. Packaging sizes for
wasabi, pepper and salt), and it can also be mixed
consumers range from 200g to 1kg. Their products
with nuts and other healthy snack options. Chia
are also available in for bulk purchases, with sizes
seeds are rising in popularity due to their versatility.
including 10kg, 20kg and 22.68kg (50lb). Private
Snack Crops S.A. received the Best Agro Food
labels are also available from them.
Industry Business Award in 2013 in Argentina;
To add to the attraction of their healthy products,
awarded by the influential newspaper company, La
Snack Crops S.A. has been certified BRC, ISO
Nación, and the national bank Banco Galicia.
22000 and ISO 9001. They are also Halal-certified
S N AC K C R O P S G O U R M E T F O O D S / C O U N T RY: A R G E N T I N A / C O N TAC T S : + 5 4 1 1 6 2 6 1 0 7 7 7 / W W W . S N AC KC R O P S.C O M
TESTIMONIAL
Shanghai
With SIAL CHINA Director Mr. Bjoern Kempe
The concept of Look Deeper at SIAL CHINA 2016 SIAL CHINA always responds to the strong market needs in China and Asia which in return bring shows a strong growing momentum for our 2016 edition. Inspire food business means diversity in terms of origin, with 62 countries showing their regional know-how, and as you “Look Deeper” into our 21 product sectors you will also find inspiration. For instance, our MEAT sector at hall E3 & E4 will show more than 400 exhibitors from around the world for various kind of meat. We also launch the DAIRY sector for the first time in history of the show to address the strong demand of dairy products in Asia. Our WINE sector in hall W5 will await with a fresh look to show the importance of alcoholic beverages in Asia. We are very proud of our SEAFOOD sector that is getting stronger from year to year and shows not only Chinese aquatic products but also many international pavilions who bring their seafood products to SIAL CHINA.
7 Wonders
of SIAL CHINA 2016 The biggest food & beverage show in Asia. High ROI & Sourcing opportunities. 10 specialized events to inspire your business. 21 product sectors to maximise your product portfolio. The best platform with your food & beverage business via SIAL CHINA.
LOOK DEEPER is not only reflected in the large product choices but also at our events.
Strong supports from global agents and
SIAL INNOVATIONS, LA CUISINE, Seafood Fest’… will let buyers and chefs from around the
media partner.
world get a deep inside of Asian food innovations and fusion cuisine. After all, SIAL CHINA is not only
Integral part of SIAL network, the leading
about buying and sourcing food products from around the world but also to get a roundup of the main
global network of food and beverage show.
food developments and trends in Asia.
LOOK DEEPER
© Images by
Shanghai Asia’s largest food innovation exhibition
www.stockfood.com
Conception:
P fre re-re gis e ww inv ita ter w.s to ialchi tion en @ na ad joy fr .com mis e sio e n
Scan the QR code
Born in Beijing in 2000/ Now in Shanghai More than 2,900 exhibitors More than 66,000 visitors worldwide
W W W . S I A L C H I N A . C O M Join us
36
Exhibitor ’s Interview
Only The Finest Bornean Coffee
Ms Adeline Tang, the General Manager and experts of Bornean Coffee. Author: Lily Ruzailan
Images: DagangHalal
Q: Can you tell us more about your business? Adeline Tang (AT): We are still a young company that started only just slightly over a year. The journey of our business is rather interesting; we initiated the idea through a casual discussion with friends. We thought of setting up our own business and since we all have one similar interest, we decided to start a coffee business. Q: The market for coffee is growing steadforward. What are your marketing strategies you practise to boost your business? AT: We are strong believers in our customer’s experience and learning from them on their interest. So, I would say that our marketing strategy focuses on our coffee drinkers where we learn about their palate and the behaviour as well as the things they
like and prefer with our products. We also conduct research and marketing surveys in supermarkets. What we do is we have samplings to our consumers and we also conduct surveys on the coffee of preference. We also realised that in Malaysia, we have both Muslim and non-Muslim and we ensure that our products are all certified Halal by JAKIM, a government body recognised worldwide owing to its solid standard. Q: How many products have you produce? AT: Currently we have three different flavours, and they are the Dark Roast, Medium Roast and Icy blend. Our first product was actually the medium roast coffee. Then we introduced the dark roast as we received more demands for stronger taste coffee. As for the latter, the icy blend, we were thinking that Malaysia has high climate and having a cold ice
Exhibitor ’s Interview
37
easy to overcome this problem, but we try resolving
coffee will help quench the thirst.
it through a philosophy we hold close to heart, Q:
Since
you
already
have
the
Halal
i.e. to listen and improve. We try to accommodate
certificate for your products, how do you
to our customers and to do what we believe is the
think it has serve you and do you see it as a
right thing. Likewise, it is not an easy task to please
standard or requirement?
everyone of our customers.
AT: The Halal certificate has served it tremendously as people often enquire about the certificate in
Q: Where have you start exporting your
Malaysia. When you mentioned that your products
products?
are all certified Halal, people are content with the
AT: Apart from local market, we manage to penetrate
answer and this save time for other unnecessary
into the China market. China is a complicated yet
question regarding hygiene, safety issue and its
fruitful market. As for now, we are still looking
quality. I believe that Halal is merely a standard,
towards the Asia market. In regard to the next place
especially in Malaysia. We hope to promote our
we would like to penetrate, Europe, there are still
products as a Malaysian brand. With the Halal
plenty of studying needed to be done as they are
certificate, we can proudly introduce ourselves as
already a matured market in the industry of coffee.
a Malaysian brand and at the same time serve our Muslim friends, both in Malaysia and overseas.
Q: What are some of the demands from your customers?
Q: How do you see the trend of Halal and the
AT: customers are demanding for better packaging.
coffee industry?
Initially, we used only aluminium foil as our
AT: It seems to be that both the Halal industry
packaging. After much studying, we decided to
and the coffee industry are growing all around the
continue to pack the coffee in aluminium foil as to
globe. Whenever we participate for exhibitions, the
retain the taste, flavour and aroma, but will package
food and beverage businesses will always mention
it in boxes. Undoubtedly the price we had to bear
about the Halal market, which includes supplies
for the packaging increase, but it was a worthy
from Europe. As for the coffee industry, people
investment.
are embracing the sophisticated lifestyle. They are looking for something that is healthy, in-trend and
Q: What are your unique selling point?
tasty. With all these in mind, both the Halal and the
AT: Our coffee is 100% pure coffee packed in
coffee industries are booming and will continue in
individual coffee bag. Our coffee is not an instant
the years to come.
coffee, but it is convenient due to the packaging and is guaranteed delicious and high quality. Moreover,
Q: What are some of the challenging part you
we also have the bar of strength, body and acidity
faced throughout your business journey?
level displayed on the packaging box as further
AT: The most difficult part we have faced thus
information to our consumers.
far is to comprehend our customers as different individuals have different preferences. For us to make any adjustment will require time. It is not
D S B O R N E O T R A D I N G S D N B H D / M A L AY S I A / C O N TA C T: + 6 0 3 7 7 3 3 7 7 2 2 / W W W . D S B O R N E O . C O M
38
Exhibitor ’s Interview
Delightful & Innovative Austrian Sausages Author: Lily Ruzailan
R
Images: DagangHalal
eady to operate since 1946, the prominent
which contains no meat and are certified Halal.
Austrian company, LANDHOF GesmbH &
“Despite the products containing no meat, it still
Co KG introduced their scrumptious, traditional
retains its good taste and quality; and that is vital
Austrian ham and sausages to their local and
for each of our products.” explained Mr. Richard.
neighbouring consumers. Recently, they initiated
The countless experience gained from working in
a new product, meatless sausage products that just
a meat-producing company, LANDHOF knows the
started three years ago in the Austrian market and
taste of good sausages, and ensures that their meat-
their exporting countries.
free products still have the meat-like taste to it.
The advent of meat-free products According to their marketing manager, Mr. Richard Schober, there was an upcoming trend amongst the population where they started becoming vegetarian and flexitarians. He also commented that there is a growth in the Muslim population in Europe. With these growths within the population, LANDHOF needed to innovate a new product to cater for these consumers. Hence the advent of meat-free products,
“Flexitarian is also a new trend where people avoid meat once or twice a week. They are similar to being a part-time vegetarian,” elaborated Ms. Mag. Minarik, the Key Account Manager of LANDHOF GesmbH & Co KG. She explained that these consumers still eat meat, but with the meat-free sausages, it is capable to satisfy their diet. They conducted a study in Germany and Austria, and the result depicted that the growth the number of vegetarians and flexitarians is due to animal’s welfare and for healthy living. Mr. Schober
Exhibitor ’s Interview
39
2015 trade fair, they brought the Vienna sausage, a type that is similar to the hot dog sausage. They also have other types of meat-free products, such as the ready-to-eat products, chilled and canned sausages. In the future, they are planning to innovate a meatfree meat. Halal certification The whole range of LANDHOF meat-free products are certified Halal by the Austrian Halal certification body. “The Halal certificate is relatively new to us. However, the response we received from consumers are splendid!”, remarked Mr. Schober. In his opinion, Halal acts as both a standard and requirement, depending on which market they are focusing. He also acknowledged that the Halal certificates speaks louder by itself and save time for detailed enquiries. “Halal, in my opinion, is not just important for foreign countries with Muslim populace, but even in European countries where the population of Muslim Ms. Sandra & Mr. Richard bring the unprecedented meat-free sausages to the market.
are steadily rising. As for now, they are exporting their products densely
indicated that for both countries, 10% of them are
in Europe, such as Germany, Switzerland, Denmark,
vegetarians and 40% are flexitarians.
Neatherlands, Italy and Norway. Their next target
Their marketing strategy is simple: to provide a tasty
market, will be the Muslim-dominant countries such
alternative to those avoiding meat yet still enjoy the
as Turkey, Dubai, South Africa, India and also the
taste of delicious meat products.
USA.
Specialty of meat-free products
Awards & Recognition
LANDHOF product development team started testing
Besides the Halal certificate, they also have
and innovating the meat-free products in 2011 and
certificates from IFS, Austrian Quality Certification,
by the end of 2012, they were ready to be marketed
ISO and much more.
in Austria, which later were able to export into other
In Anuga 2013, this company has been awarded
foreign markets. Ms. Minarik emphasised that their
with Taste Innovation for their cold cut meat-less
unique selling point for this product is that it has
sausage. They also received other awards in Austria
the meat taste but contains no meat, soy products
and the quality award by German DLG.
or gluten. Instead, they used milk and palm protein as the base for the meat-free products. Regarding this products, they produce it as daily sausages or cold cut in various spread. This product can then be used for barbequing or for grilling. For the Anuga L A N D H O F G E S M B H & C O K G / A U S T R I A / C O N T A C T : + 4 3 7 3 2 7 9 8 0 2 - 2 2 6 / W W W . L A N D H O F. A T
SPECIALITIES F R E E F R O M M E AT & S O Y
Hello Halal! Great taste without meat and soy.
The big range of meatless specialties is made from milk, egg and vegetable protein. Without soy and without flavor enhancers.
Visit us at:
www.vegione.com
An Austrian innovation!
www.anufoodeurasia.com
The new marketplace for food & beverage in Eurasia
14-16 April 2016 T端yap Exhibition Center Istanbul, Turkey
powered by
THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND COMMODITY EX CHANGES OF TURKEY) IN ACCORDANCE WITH THE L AW NO . 5174.
Organizer:
Partner:
42
Exhibitor ’s Interview
Healthy Fresh Swiss Cheese
Mr. Christoph Scherrer, Sales Manager, and his various range of fresh & versatile cheese products.` Author: Lily Ruzailan
Z
Images: DagangHalal
uger Frischkase is a top-quality fresh cheese manufacturer
based
out
of
Switzerland.
With a widely varied product range including ricotta, mascarpone, and mozzarella, among other delicious cheeses, the company focuses primarily on mozzarella.
of whom are extremely well-versed in the field of cheese expertise. Premium OEM Sales and HCS Halal Certificate There are two fresh cheese specialists in Switzerland, and Mr. Zuger tells of Zuger Frischkase’s position in the market as being one of the top 2 players. The
History and Establishment of Zuger
company does a number of private label (OEM)
Frischkase
sales, which account for roughly 50% local and 50%
Established by Edwin Zuger in 1988, the company
export. For their export sales, Zuger Frischkase tries
has grown extremely well, with growth over 20%.
to produce special, uniquely fresh products, not
Cristoph Scherrer is the current Sales Manager.
mainstream or chemical brands. With its HCS Halal
Managing Director Christof Zuger continues to help
certificate, the company’s product is also available
the business grow with his brother Markus. Now,
to customers who are sensitive to certain religious
Zuger Frischkase has guaranteed more than 75
preferences.
million CHF, managing over 110 employees -- many
Exhibitor ’s Interview
43
Types and Variety of Cheese Products
is used to create fresh Zuger cheeses. Since this milk
The company’s main product comes in 7 different
is entirely organic, it guarantees premium taste and
sizes and flavors with a total of 360 total products.
quality of Zuger ingredients.
Using trade fairs to show and develop items, the
Special IQF Freezing Technique Ensures
company does intensive research from customers
Long-lasting Product Life
to ensure products are in line with market interest.
The special freezing technique employed by Zuger
Thanks to their Halal certificate, the company is
ensures that mozzarella can keep for nearly a year
able to produce and ship products to countries that
and be exported over maritime routes. The Individual
require this factor.
Quick Frozen (IQF) technology flash freezes cheese
Export Market
in a way that uses liquid nitrogen, ensuring their
45% of products go to food retailers in Switzerland
specific texture, taste and shape are preserved.
and elsewhere, as the company’s Managing Director
Unique Selling Proposition and Exports
has observed. Zuger ships at least 25% to Europe,
The company’s primary unique selling proposition
but has many customers outside the European Union
is the highest quality and value, with solutions
as well. In addition to fresh cheese, the company
provided to industries and the food service area.
produces deep-frozen fresh cheeses, with plans to
Zuger Frischkase exports mainly to Eurpoe, including
expand this segment at the Anuga exhibition.
Germany, France, Spain, and Italy. Additionally, the
Types of Cheeses Produced by Zuger
company also exports to Japan, Singapore, Hong
Frischkase
Kong, and the Middle East. There are plans to next
Zuger’s products are considerably fresh and widely
ship to China, with the company already preparing
varied. Including mozzarella in regular from, buffalo,
to enter the market in this country.
and pizza mozzarella, the company also makes salad
The trends within the industry are toward ethnic
cheese and barbecue cheese. Other popular products
food, organic, kosher and Halal. The company has
include quark, mascarpone, ricotta, and fresh cream
won an Anuga taste award and obtained certificates
cheese, as well as cottage cheese and butter.
in organic, Kosher, and Swiss imported cheese. In
The company’s main focus is mozzarella, which
addition to participating in organic trade fairs in
is made from fresh Swiss milk and can be used in
Germany, Zuger Frischkase participates in SIAL and
both hot and cold recipes. With its soft and fibrous
Anuga trade fairs. The main challenge faced by the
texture, it is wonderful for use with olive oil and
company is price, as Zuger is a Swiss company and
balsamic vinegar. Mozzarella is ideal for insalata
the prices are low.
caprese, such as tomato and mozzarella salads, or as
Family-Owned, Market-Oriented
a filling for sandwiches. Special pizza mozzarella is
As a family-owned business, Zuger prides itself on
another popular product for the company, which is
being a company that produces excellent quality
ideal for pizza toppings as it is sold in bags and easy
cheese that is organic, fresh, and natural. With a
to grate.
focus on customers and market demand, Zuger is
Organic, Natural, and Quality Taste
positioned for continued growth, especially with its
Zuger fresh cheese products are produced from fresh
large exports. The company aims to think ahead,
Swiss cows’ milk from Switzerland, where over 350
tackle new challenges, and have a positive attitude.
farming families produce and deliver fresh milk that Z U G E R F R I S C H K AS E AG / S W I T Z E R L A N D / C O N TAC T: + 4 1 0 7 1 9 5 5 9 8 7 7 / W W W . F R I S C H K A E S E .C H
44
Exhibitor ’s Interview
Ms. Bahia helps working parents by producing healthy and yummy infant’s food.
The Leader of All Infant’s Food
Author: Lily Ruzailan
T
Images: DagangHalal
he balance between household and career has
alternative. “With the huge demand from Europe,
caused difficulties to mothers as they have little
our general managers of Agrofood, who came from
time to prepare wholesome homemade baby foods
France, decided to established unique, healthy
for their little ones. Agrofood Industry, the number
and delicious recipes on baby’s foods in Morocco”,
one world specialist in the manufacturing baby’s
described Ms. Bahia. Even in the earlier days, the
food came up with a brilliant solution to solve the
demand on convenient infant’s foods have been
problem; they manufactured the first Halal infant’s
growing.
food in the world. This idea came up a decade ago
immediately developed their products to fit the
by their French board of directors as they foresee a
demands of consumers worldwide.
trend of career-oriented mothers in the future, and
The products of Agrofood Industry are favoured
decided to start up a business in Morocco.
by buyers and consumers around the world as they
Ms. Bahia, the Export Department of Agrofood,
produce products that are delicious, high in nutrients
highlighted that there was a need and demand on
and top quality. “We have more than 50 references
Halal infant’s food by parents. She explained that
and two production lines”, asserted Ms. Bahia. Their
within the European regions, employed mothers
products vary from complex food to ready-made
are lacking in time and are finding for a healthier
meals and cereals, and each of the products contain
Without
hesitant,
Agrofood
Industry
Exhibitor ’s Interview
45
22 types of vitamins and minerals that are consider
They have been certified with IFS (International
necessities for babies. Their team of food specialist
Food Standard), ISO 2000 and has received the
will study about the products and ensure the quality
Halal certificate from the Ministry of Halal Food in
and nutritional value of the products are exceptional.
Morocco which is recognised by JAKIM. They are
On top of that, they have a big capacity production,
definitely proud of their certificate as they realised
as Ms. Bahia proudly pointed out, “Our company is
that with the growing population of Muslim around
able to produce 400,000 bottles per day”.
the world, Halal is a vital component that needs
Besides than having their own brand name, VitaMeal,
to be adapted by food companies. “Muslims are
Agrofood Industry can also adapt their products
getting more aware about food and the importance
for private labels, such as those done in India and
of abiding with the rules of consuming only Halal
Russia. “We can cater to your needs however you
food,” affirmed Ms. Bahia as she further elaborates
wish. We are very flexible and adaptable to your
that, “as a company, they too would like to cater for
needs and voice,” indicate Ms. Bahia.
their Muslim consumers”. Last year, Agrofood has been awarded with the
“Muslims are getting more aware about food and the importance of abiding with the rules of consuming only Halal food”
prize of innovation due to their excellency in its products’ quality. “We were joyful for this award and it motivated us further to produce products that will satisfy our consumers”. Currently, they are exporting to more than 25 countries around the world, focussing heavily in Africa and European continents. They are also supplying to the Middle East market. No doubt that the demand for their products are high in
“High quality products with an affordable price”, that is the marketing strategy exercised by Agrofood Industry. However, just ensuring the quality and price are acceptable and meet the demand of the market are not sufficient. They had to do a lot of market studies and surveys before they start launching any new products to the market of preference. Babies with gluten intolerance are unable to consume certain products that contain gluten. “We have to innovate infant food products that allow them to eat the food. Therefore, we manufactured gluten-free
Europe; however, Agrofood are also looking towards expanded around the globe. They are aiming to join the Asia market where the Muslim communities are large. For instant, they participated in MIHAS, a food and beverage trade fair in Malaysia to introduce the company and their products. they are also looking forwards towards penetrating into China. “It is a huge market, but it is difficult especially after the issue with the baby’s formula milk few years ago”, implored Ms. Bahia. However, they will still continue to penetrate into China.
products based on rice,” explained Ms. Bahia. This product can work two ways; allows those allergies to gluten to consume the products and for the Asia market consumers as their staple diet comes from rice.
AG R O F O O D I N D U S T R I E / M O R O C C O / C O N TAC T: + 2 1 2 0 6 6 1 9 9 0 9 8 2 / W W W . AG R O F O O D I N D U S T R I E .C O M
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Exhibitor ’s Interview
The captivating collection of Suntips from Saraf Trading Tea.
Delicious Aroma of Indian Tea Author: Lily Ruzailan
A
Images: DagangHalal
ccording to the current director of Saraf
Indian herbs and teas. Saraf trading has chosen to
trading, Mr. Amol Saraf, the late founder of
do this through its flagship brand, SUNTIPS. On
Saraf Trading, who was actually his grandfather,
top of that, they also received the Jamail Ulamak
started his tea business in 1948 on a bicycle wherein
Halal Certificate that is recognised by JAKIM. They
he cycled around town to find potential customers.
have successfully received the Halal certificates for
His continuous perseverance slowly led to the
two months already and is looking forward towards
distribution of the teas to all the states in India
penetrating into the Middle East market; they have
upon receiving their independence. This humble
been participating for trade fairs in Middle East to
determination then flourished to the Soviet Union
build connections prior to supplying their teas to the
whereupon they slowly supplied teas to the Soviet
respective market.
Union government in the mid-1950s and by 1990,
Hitherto, they are producing around 70 products;
their teas were in high demand by private labels in
20 of those products are Halal-certified premium
Russia. In the year 2000, their teas were distributed
green and black tea. The unique selling point of this
to supermarkets under a private label in both Western
product is the used of authentic, premium Indian
and Eastern European countries. Saraf Trading is
tea leaves used to produce the teas. Moreover, the
currently the largest warehouse of tea where they
investment used to create a creative and presentable
focus on transforming the factory to a 100% organic
packaging for their teas was worthy as it attracted more customers. As mentioned by Mr. Amol, their
Exhibitor ’s Interview
49
current and most popular brand is SUNTIPS, which is only 15 years old and is certified Halal. Through years of experience, Mr. Amol stated that the company realised the need of understanding and improving the private label as well as the importance of obtaining the Halal certification. He also asserted that the markets are now driven towards Halal products as it acts as an assurance for the Muslim consumers and is guaranteed that both the factory and the ingredients used in the products are safe and highly sanitised in a hygienic environment. Hence, he strongly agrees that the Halal certificate is more than a religious requirement; it is a necessity for the protection of the supply chain. It is evident that people are now leaning towards healthy products for the benefits of their health. Saraf Trading is able to serve this trend as its products are both functional and healthy.
Hence, he strongly agrees that the Halal certificate is more than a religious requirement; it is a necessity for the protection of the supply chain.
Mr. Amol Saraf with one of their famous flavoured teas
Over the years, Saraf trading constantly upgraded itself and to braced any given opportunities in order to serve the betterment of its customers. Saraf trading is not only investing in technology but also in attaining certificates. Its perseverance prevails as Saraf Trading has won several awards for its products and gained several certificates, i.e. IFS, BLC, Fair Trade, Organic Cert. Europe and USA. Mr. Amol said that participating in trade fairs is
When asked on some of the challenges Mr. Amol has
another excellent marketing strategy, partly due
faced, he nonchalantly remarked on the importance
to a simple reasoning: the number of nationalities
of getting safe and pesticides-free tea leaves and
involved. He also expressed enthusiasm as he
to ensure that the quality standard complies with
mentioned that the crowd during international trade
that of the authority bodies. He also works with
fairs were more than he anticipated. No doubt, we
distributors in order to study his customers and to
shall be seeing more of Mr. Amol and Saraf Trading’s
understand which is the most efficient method for
products in the global Halal market.
the particularly market. SUNTIPS especially is a fairly new brand, but Saraf Trading is trying to bring forth innovation to their company and to welcome Halal products seeming that they are now planning to explore into the Halal market. SA R A F T R A D I N G C O R P O R AT I O N P T D LT D / I N D I A / C O N TAC T: + 9 1 4 8 4 2 6 6 7 7 9 2 / W W W . S U N T I P S. I N
50
Exhibitor ’s Interview
The Perfect Slice of Pizza with Kiren Group The assortment of Kiren’s Pizza guaranteed to makes you yearn more. Author: Lily Ruzailan
A
Images: DagangHalal
tasty pizza and sandwich need a good base to make a complete picture of a delicious meal.
Kiren Group, an ebullience company that has been active in the international market for the past 20 years has been producing pizza crusts and Italian flat bread, from finished chilled to frozen pizza and dough balls. Exporting their products to most of the European countries, Australia, New Zealand and coming soon, Emirate countries, Kiren Group, which started from a family business between two siblings was able to promote not only pastries and breads, but also pizza’s toppings and garnishes to these countries. This blooming company has two production lines with each having at least 48 references. Their number 1 top sales of all their products is the delectable peperoni followed by the exquisite taste of their margaritas.
Besides than having and marketing their own brand, Kiren Group can also accommodate companies desiring for private labelling as well as OEM their products to Tesco, the multinational British retail company. This company gains its paramount and adaptability through its continuous determination to produce products of high quality and Halal certified. “We have Halal certificates for our products based on the countries that we are exporting”, said Mr. Noel Reidy, Kiren Group Head of Operations. He was proud to present the Halal certificate of the company as it allows them to sell their products to the Muslims worldwide, and able to penetrate into the Middle East market. For him, the Halal is a definite necessity and it is a prerequisite if a company wishes to step into the global market. In the future, Kiren Group would produce a variety
Exhibitor ’s Interview
of products for their loyal customers. On top of that, they will ensure that all the toppings and garnishes, including the crust and pastries manufactured by their company are Halal compliance. As asserted by Mr. Reidy, “We used and will only use Halal ingredients from suppliers around the world”. He also elaborated that their products have long shelf life and that they use only the latest engineering technology with approximately 100 team members who are food production expertise. As for now, they have the Halal certificate, BRC certificates, ISO 9000 and High Care Environment for Pizza Production. They have also won many awards throughout their business journey. Although they understand that in the business world, competitive and logistic distribution is challenging. However the difficulties they faced never prevented
Kiren Group ensures their pizza is mouth-watering
them to continue producing the best pizza’s for their customers.
“We have Halal certificates for our products based on the countries that we are exporting”
K I R E N G R O U P / U N I T E D K I N G D O M / C O N TAC T: + 4 4 0 74 8 2 2 5 2 3 4 4 / W W W . K I R E N F O O D S.C O M
51
Harvest Prime Corporation 470 N o r t h B r id g e Ro a d , # 03 - 13, B u g i s Cu b e, Sin g a p o re 188735 Te l : + 6 5 9116 6 870 Em a il : e n q uir y @ h a r v e s t p r im e co r p . co m
56
Halal Food Review
L A L HA
U A T RES
S T RA N
Gastronomic Extraordinary After three consecutive days in Cologne having to ingest only Middle
Halal Food Review
Eastern/Turkish cuisines, we thought it is time for us to explore something new. After doing some quick research on Halal eateries on the web, we decided to give it a shot to this interesting-looking burger parlour, 3h’s burger & chicken, which is located at Koblenzerstr, Cologne. It took us 30 minutes from Koelnmesse to our destination, where we faced lots of bumps here and there. We got lost twice in search for the shop, and only found after seeking help from the affable locals. Eventually, we found the shop, a small shop that can fit around 10 to 15 people. With grumbling stomachs that were demanding to be fed, we immediately ordered our burgers; three of us ordered cheeseburger while I decided on the barbecue burger. The service was rather slow even though it was not a full house. After 15 minutes, our burgers arrived to our delight. Despite the small space, the burger they served is the opposite of the size of the shop. Their burgers, dare I say, were a lot bigger than the typical go-to burger. As for the taste, the first bite of my barbecue burger had me smiling from ear to ear. It was packed with so much flavors; from their smoky barbecue sauce, to the beef bacon and their crunchy, fresh veggie. The beef patty was cooked medium rare; it gave the beef a delicious juicy flavour that you’d expect only from a premium beef patty. All of these elements made me feel this warmth feeling each time I take a bite of the wonderful burger. This delightful taste made the long trip worthwhile. The cheeseburger has a piquant taste as well. It was served with lettuce, tomato, onion, pickles, ketchup and their excellent beef patty. All that being said, I believed the highlight of our meals were their fries and their signature Joppie sauce. I do not know the ingredients added to the sauce but I could not stop myself from dipping the fries into the luscious sauce. 3h’s burger & kitchen’s excellent menus and friendly service reinforces my glowing review as a place I’d wholeheartedly recommend for tourists and even locals who are looking to grab great Halal foods in Cologne.
Halal Food Review
d e d n e comm
57
e a u i a n dub
i
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er c a l p lal
ha
RECOMMENDED RESTAURANT Emly & Chill
Latest Recipe
Pakistani Fast food restaurant with rolls, bun kebabs, Grilled meats and Biryani. Slightly pricey.
Latest Recipe entices curiousity, informed diners with expressive contemporary dishes from around the world.
Just Falafel
Vegetarian-focused fast food chain serving a healthy variety of specialized and delicious falafel sandwiches.
Oud Mehtha Road, Bur Dubai, Dubai 27858. Tel: +971 4 334 4554 Website: www.emlynchilli.com
Al Sufouh Road, Jumeirah, Dubai 213084. Tel: +971 4 399 3333 Website: www.lemeridien-minaseyahi.com
Dubai Marina, Dubai, United Arab Emirates. Tel: +971 4 452 9966 Website: www.justfalafel.com
Daily Restaurant
Westin Mina Seyahi
Armani/Amal
Lots of variety of Desi food from BBQ till Daal Chawal, Kerhai, etc. Good large place to accommodate people.
Restaurant beside pool and with the inside being beautifully-designed.
Fresh and innovative regional Indian cuisine is on the menu at Armani/Amal, memorable dining experience.
Damascus Street, Dubai, United Arab Emirates. Tel: +971 3 524 4018 Website: www.facebook.com/dailydubai
Al Sufouh Road, Jumeirah, Dubai 213084. Tel: +971 4 399 4141 Website: www.westinminaseyahi.com
Armani Hotel | Burj Khalifa, Dubai, United Arab Emirates. Tel: +971 4 888 3010 Website: www.dubai.armanihotels.com
Chicking Fried Chicken
Bait Al Mandi
Zengo
CFC is UAE's Largest & Fastest Growing Halal Fast food chain with global presence in more than 15 countries.
Bait Al Mandi Restaurant is a bar & grill concept that serves arab food, mandi lamb, chicken, fish (Amor & Sheri).
Features an artful blend of Asian styles and flavours with influences of other ingredients from around the world.
Mohammad Al Rizwan Building, Deira, Dubai. Tel: +971 4 273 4312 Website: www.chickinguae.com
Al Muraqqabat Road, Dubai, United Arab Emirates. Tel: +971 4 262 9139
Al Sufouh Road | Le Royal Meridien Beach Resort & Spa, Dubai 24970, United Arab Emirates. Tel: +971 4 316 5550 Website: www.zengo-dubai.com
Mirch Masala
Grill'o
Indego by Vineet
BarBQ restaurant concept that offers guests an array of freshly prepared Bar BQ & Pakistani/Indian dishes.
Fried Style Chicken Without Frying, Peri-Peri, Grilled, Pizza, Rollo, Burgers, Lamb, Prawns And Ice Cream Shakes.
Cherished for its exquisite contemporary combination of traditional spices and ingredients.
Mohammad Al Rizwan Building, Deira, Dubai. Tel: +971 4 3233550 Website: www.mirchmasalabbq.com
Mohammad Al Rizwan Building, Deira, Dubai. Tel: +971 4 325 5990 Website: www.facebook.com/GrilloArabia
Al Sufouh Rd | Grosvenor House Dubai, Dubai Marina, Dubai 118500, United Arab Emirates. Tel: +971 4 317 6000 Website: www.indegobyvineet.com
58
Trade Fairs List
Food & Beverage Trade Fairs 2016
The world’s leading food fair for retailer, trades and food & catering services
JAN FEB
Café Malaysia 2016 14th – 16th January 2016 MATRADE, Malaysia
PIHEC 2016
29th – 31st January 2016 Spice Arena, Malaysia
Gulfood 2016
21st – 25th February 2016 Dubai World Trade Centre, UAE
Café Asia 2016
03th – 05th March 2016 Marina Bay Sands, Singapore
Foodex Japan 2016
MAR
8th – 11th March 2016 Makuhari Messe, Japan
Lohas Expo 2016
10th – 12th March 2016 Hong Kong Convention Centre, Hong Kong
MIHAS 2016
30th March – 2nd April 2016 Kuala Lumpur Convention Centre, Malaysia
Food Hotel Asia 2016
APR
12th – 15th April 2016 Singapore Expo, Singapore
Halal Expo Europe 2016
17th – 18th April 2016 Beursgebouw Eindhoven, The Netherlands
Alimentaria 2016
25th – 28th April 2016 Fira de Barcelona, Spain
Food & Hospitality Africa 2016 3rd – 5th May 2016 Gallagher Convention Centre, South Africa
Food Africa Cairo 2016
MAY
4th – 7th May 2016 Cairo International Convention and Exhibition Center, Egypt
SIAL China 2016
5th – 7th May 2016 Shanghai New International Expo Centre, China
THAIFEX 2016
25th – 29th May 2016 IMPACT Exhibition Center, Thailand
JUL JUN SEP OCT
MIFB 2016
27th – 29th July 2016 Kuala Lumpur Convention Centre, Malaysia
Food Hospitality Oman 2016 26th – 28th Sept 2016 Oman Convention & Exhibition Centre
SIAL Paris 2016
16th – 20th Oct 2016 Paris Nord Villepinte, France
PLAN AHEAD YOUR JOURNEY
Find important listing of upcoming Halal exhibition & Halal showcase around the world. Latest Halal exhibition & Halal showcase are added in every month. All information published had been collected from DagangHalal.com online partners website, governmental or reliable professional websites. Nevertheless, you are strongly advised to use the information here to contact trade shows organizations before you make any arrangement.
Halal Product Showcase
59
SNACKS Garlic Toast Bread
Mini Pocket Wafer Potato Crackers
Win Win Food is a leading manufacturer of delectable potato crisps, cereal crisps, corn snacks,
wafer rolls, chocolate sweets and a wide range of other delicious biscuit and cookie products. Company: Win Win Food Singapore Country: Singapore
Contact: +(65) 6659 1086
Chocolate Cream Wafer Rolls Chocolate Wafer Rolls
Rico Food Industries Sdn Bhd is a manufacturer & exporter of candy toys, sweets, jelly, pudding,
chocolate cereal, snack and etc. Currently their products are being exported globally. Company: Rico Food Industries Country: Malaysia
Contact: +604 4848 888
Onion Chips
Pakoda
Curry Muruku
Started out in 2005 under Global Traditions
Spice Manufacturers as a spice manufacturer, the principals expanded the product range to include
the wholesale and distribution of traditional snack food.
Company: Global Traditions Enterprise Country: Malaysia
Contact: +6013 259 2529
WWW.DAGANGHALAL.COM
VISIT OUR PORTAL TO GET MORE INFORMATION OF THESE PRODUCTS
60
Halal Product Showcase
BEVERAGES Avocado Premium Smoothie
Avocado Green Tea Premium Ice Cream
Great for birthday parties, backyard barbecues or a
quick after-dinner treat, this collection of healthy
frozen desserts will satisfy your frozen-confection desires.
Company: Harvest Prime Corporation Country: Singapore
Contacts: +(65) 9116 6870
Life Addict
Vendome Merlot
Night Orient
A universe of elegance and authenticity, perfect
accompaniment in exclusive moments. Pleasure without the moderation. It is guaranteed 0.0% of alcohol and Halal certified by JAKIM.
Company: Univers Drink Country: Belgium
Contacts: +0032 497 41 28 58
Flavored Camel Milk: Date
Camel Milk Powder
Flavored Camel Milk: Strawberry
Camelicious is a leading camel milk dairy brand
based in UAE produced by Emirates Industry for Camel Milk & Products.
Company: Emirates Industry For Camel Milk & Products
Country: United Arab Emirates Contacts: +009714 2281034
www.daganghalal.com
Halal Product Showcase
61
INSTANT FOOD Malaysian Satay Marinade Mix
Malaysian Seafood Curry Mix
Malaysian Satay Sauce Mix
Nis Spice produces specially blended spices that
enhance the taste of any dish. Founder Mr Allen Wong believes in creating spice products that enhance flavour and increase efficiency. Company: NIS Spice Manufacturing Country: Malaysia
Contacts: +607 5207 899
Fried Chicken Seasoned Flour Nasi Beriani Seasoned Flour
Nasi Lemak Seasoned Flour Nasi Ayam Seasoned Flour
SCC Food Manufacturing Sdn Bhd (SCC FM) was established in 2010, specialized in manufacture and selling food premixes.
Company: SCC Food Manufacturing Country: Malaysia
Contacts: +603 7782 8384
Spicy Beancurd Seaweed Cracker
Crispy Spicy Shrimp
Crispy Spicy Anchovy
Seni Sajian Sdn Bhd pastes are based on traditional
recipes used in homes. The freshest and most superior spices are blended to make a flavoursome range of curry pastes. Company: Seni Sajian Country: Malaysia
Contacts: +603 7733 3016
WWW.DAGANGHALAL.COM
VISIT OUR PORTAL TO GET MORE INFORMATION OF THESE PRODUCTS
62
Halal Product Showcase
BAKERY PRODUCTS
Pizza Bases
Standard Range Pizza (Chilled & Frozen)
Kiren Foods is a privately owned pizza manufacturer
supplying pizza crust to Italian flat bread, finished chilled to frozen pizza and dough balls.
Company: Kiren Foods
Country: United Kingdom
Contacts: +44 (0)1706 526732
Maxi Fingersi
Mini Burek
Mini Pani produces pastry, which can be compared
with the goods of the world’s leading bakery companies in quality, appearance and taste. Company: Mini Pani Doo Country: Serbia
Contacts: +381 24 621 521
Extra Jam Strawberries
Forest Honey
Fruit Spread Apricot
Darbo is Austria’s leading food manufacturing company for preserves, honey, syrups and fruit
preparation with one of the best-known and respected brands in the Austrian food trade. Company: A Darbo AG Country: Austria
Contacts: +43 5242 6951 0
www.daganghalal.com
Halal Product Showcase
63
MEAT-BASED PRODUCTS Dry Cured Beef Halal
Chorizo Turkey Salame Halal
Salame Beef Dried Halal
Great for birthday parties, backyard barbecues or a
quick after-dinner treat, this collection of healthy
frozen desserts will satisfy your frozen-confection desires.
Company: Embutidos Caula Country: Spain
Contacts: +(0034) 972 201 498
FINE EXTRAWURST
FINE MEATLOAF,
CHILI GRILLER
HORSESHOE Without
THINLY SLICED
Without Meat
Meat
Without Meat
LANDHOF GesmbH & Co KG is an Austrian company specialised in the production of typical Austrian meatless sausages.
Company: LANDHOF GesmbH Country: Austria
Contacts: +43 732 79802 224
El-Dina Meat Loaf
El-Dina Meat Spreads
The leading supplier of high quality Halal food in Asia, Ellaziq is founded in year 2009. The name, Ellaziq is derived from the Arabic words of “El” and “lazeez” meaning “delicious. Company: Ellaziq
Country: Singapore
Contacts: +(65) 6758 7530
WWW.DAGANGHALAL.COM
VISIT OUR PORTAL TO GET MORE INFORMATION OF THESE PRODUCTS
64
Halal Product Showcase
BEAUTY & HEALTH Kalakasi Oud Rare
Kalakasi
White Musk
Fragrance Oil
Kalakasi has the technical expertise in technology management of Agarwood and all process starting from planting, cultivation, production, packaging, warehousing and marketing. Company: Kalakasi Country: Malaysia
Contacts: +604 8811419
LumiAdvance Age
LumiScience
Eye & Lip
Defence Moisturiser
Hydrating Serum
Makeup Remover
NEESYA Skincare is the affordable premium skincare
brand effective for reviving dull skin, with its key
functions to smoothen, brighten and evens skin tone.
Company: Skinworkz Country: Malaysia
Contacts: +603 7865 7500
Shuang Xi Yan Yan Zhan
Shuang Xi Yan Mao Yan Wo
Aeries Pure Bird Nest (M) Sdn. Bhd. is a wholesale
and retail company in Malaysia selling high quality bird’s nest under the brand “Shuang Xi Yan”. Company: Aeries Pure Bird Nest Country: Malaysia
Contacts: +606 7676 981
www.daganghalal.com
Certification Bodies
Certification Bodies
65
FOREIGN HALAL CERTIFICATION BODIES AUSTRALIA
.....................................................................................................................................................................
List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.
Islamic Centre of The Argentine Republic 3053 San Juan Ave, Capital Federal, Argentina.
Adelaide Mosque Islamic Society of South Australia 20 Little Gilbert Street, Adelaide S.A 5000, Australia. Mohd Farid Ismail Tel: +61 4 1474 5390 | Fax: +61 8 8231 6443
Islamic Association of Geraldton Geraldton Mosque, 172 George Road Geraldton, Western Australia, 6530 Australia. Haji Daftie Hj Abdul Kudus Tel: +61 8 9964 1493 | Fax: +61 8 9664 1318
Islamic Association of Katanning P.O Box 270, Katanning, Western Australia 6317. Alep Mydie Tel: +61 8 9821 2775 | Fax: +61 4 8718 2144
Islamic Co-ordinating Council of Victoria (ICCV) 155 Lygon Street, East Brunswick, Victoria 3057 Australia. Refik Koyu Tel: +61 393805467 | Fax: +61 393806143
Supreme Islamic Council of Halal Meat in Australia Inc. (SICHMA) Unit 1, 35-37 Harrow Rd Auburn NSW 2144, Australia. Mughtarulah Sadien Tel: +61-29643 7775 | Fax: +61-29643 7776
Julio Husain Made / Issam Sibai Tel: +54-11-4931-3577 | Fax: +54-11-4931-3577 #106
BANGLADESH Islamic Foundation Bangladesh Baitul Mokarram National Mosque Dhaka, 1000 Bangladesh. Shamim Md. Afzal Tel: +880 2 9559643 | Fax: +880 2 9563397
BELGIUM Halal Food Council of Europe (HFCE) 4 Rue De la Presse 1000 Brussels, Belgium. Prof. Dr. Hj. Mohamed Sadek Tel: +32 2227 1114 / +32 2227 2728 | Fax: +32 2218 3141
BRAZIL Federation of Muslims Associations in Brazil Rua Tejupa, 188 - Jabaquara CEP 04350-020, Sao Paulo SP, Brazil. Muhammad Al-Zoughbi / Nizar Adel El Ghandour Tel: +55 (11) 5035-0820 | Fax: +55 (11) 5031-6586
Centro de Divulga ãodo Islam Para América Latina (CDIAL)/Islam Dissemination Center for Latin America R. Henrique Alves dos Santos, 161 Vila Euclides – Sbc,
The Perth Mosque of Western Australia Incorporated
CEP 09725 530, Brazil.
427-429 William Street, Perth, 6003, Australia. Fazel Anthony
Ahmad Ali Saifi
Tel: +61 8 9328 8537 | Fax: +61 8 9328 8537
Australian Halal Authority & Advisers (AHAA) 135 Sydeny Road, Coburg, Victoria 3058, Australia. Muhammad Esfandiar Tel: +61 3 9386 0786 | Fax: +61 3 9384 6939
Al-Iman Islamic Society Inc. 173 Johnston Street, Collingwood, Victoria 3066, Australia. Mohamed Amir Tel: +61 3 9417 6585 | Fax: +61 3 9416 2965
AUSTRIA Islamic Information and Documentation Center A-4050 Traun,Theodor Körner Str. 10 A, A-1010 Wien 1, Sterngasse 3 Austria. Günther Ahmed Rusznak Tel: +43 699 884 658 04
ARGENTINA The Halal Catering Argentina San Nicolas 1061 – (1407) Buenos Aires, Argentina. Gustavo Khalil Kabalan Tel: +54 1139 74-8437 / +54 1145 0507 03
Tel: 0055 11 4122 2400 | Fax: 0055 11 4332 2090
CANADA Halal Montreal Certification Authority 1510,Chemin Chambly , Suite 270 Longueuil, J4J 3X5 ( Quebec), Canada. Taibi Baaja Tel: +(514) 296 7360 | Fax: +(450) 332 7072
CHINA Shandong Islamic Association No. 217 Yingxiongshan Rd., Shizhong Dist., Jinan SANDONG Prov., People Republic of China. Sulaiman Zhang Ruizheng Tel: +0086 531 80965803 | Fax: +0086 531 80965801
China Islamic Association No 103 Nanhengxijie, Xicheng District, Beijing, China. Hj. Abdullah Ma Wen Hua Tel: +86 1369 9297 269 | Fax: +8610-6352 9483
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Certification Bodies
Certification Bodies
FOREIGN HALAL CERTIFICATION BODIES .....................................................................................................................................................................
List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.
ARA Halal Development Services Center Inc. (ARA) No.139, ZiJiangShan Road, Zhengzhou CIty, Henan Province China, 450000. Abdul Rahim Albert Hsiu Tel: +86-371-6906 6957 | Fax: +86-155 1558 2756
CHILE Centro Islamico De Chile Campoamor 2975, Nunoa Santiago, Chile. Kamal Sufan Tel: 56-2-3431376 | Fax: 56 - 2 – 3431378
FRANCE Ritual Association of Lyon’s Great Mosque 146 boulevard Pinel, 69008 Lyon, France Kamel Kabtane / Azeddine BAHI Tel: +33 (0)4 78 76 00 23 | Fax: +33 (0)4 78 75 77 42
GERMANY HALAL CONTROL e.K. (EU) Kobaltstr. 2-4, D-65428 Ruesselsheim, Germany. DI Mahmoud M. Tatari Tel: +49 6142 301987-0 | Fax: +49 6142 301987-29
INDIA Halal Committee-Jamiat- Ulama-E-Maharashtra Imam Bada Compund, Imam Bada Road, Near Mughal Masjid, Bhindi Bazar, Mubai 40009. Shahid Nadeem / A. A. Khan Tel: +91 9321 2227 74 | Fax: +91 22 2375 9169
Jamiat Ulama-l-Hind Halal Trust 1, Bahadur Shah Zafar Marg, New Delhi-1 10002, India. N.A. Farooqui
Tel: +011 2331455 / +011 23317729 | Fax: +011 2331 6173
Halal India PVT LTD Suit No.7, 3rd Floor, Hameediya Shopping Mall, Triplicane High Road, Triplicane, Chennai-05, Tamil Nadu, India. Mohamed Jinna Tel: 91 44 43567446 / 42618147 | Fax: 91 44 42663445
INDONESIA The Indonesian Council of Ulama (MUI)
Majelis Ulama Indonesia, Building 3rd Floor ,Jl. Proklamasi, No.51, Menteng-Jakarta Pusat, Indonesia Ir. Lukmanul Hakim, M.Si Tel: +62 21 3918890 | Fax: +62 21 3918915
ITALY Halal International Authority (HIA) Via Bicetti de Buttinoni, N.1 20156 (MI), Milan, Italy. Sheikh Prof. Dr. Sharif Lorenzini Tel: +39 02 39449134 | Fax: +39 02 39484129
JAPAN Japan Muslim Association 3-4-14, Kohinata, Bunkyo-ku, Tokyo 112-8585, Japan Prof. Hideomi MUTO (Tayeb MUTO) Tel: +81 33947 2419 | Fax: +81 33947 9416
Japan Halal Association (JHA) 547-0035 , Osaka Shi Hirano-Ku, Nishiwaki 1-1-2, Miyako Sansai Building, Japan Hind Hitomi Remon Tel: +81 667047080 | Fax: +81 667049505
KENYA Kenya Bureau of Halal Certification (KBHC) Village Plaza, Ngara Road, Block A, Suite A2 P.O.Box 39445-00623 Nairobi, Kenya. Mohammed Ayub Khalid Tel: ++254 20-374 8770 | Fax: +254 20 374 8774
KOREA Korean Muslim Federation (KMF) 39 Usadan-ro 10gil, Yongsan-gu, Seoul 140-192, Korea. Choi, Youngkil (Hamid) President Tel: +82-2 793 6908 | Fax: +82-2 798 9782
NETHERLANDS / HOLLAND Control Office of Halal Slaughtering B.V & Halal Quality Control Laan Van Meerdervoort, 53D 2517 AE, Den Hague The Netherlands. Dr. A. M. Al Chaman Tel: +31 (0) 70 3469795 | Fax: +31 (0) 70 3450033
Total Quality Halal Correct Certification Fruitweg 22C, 2321GK Leiden, Mailbox: PO.BOX: 179, 2300 AD Leiden, The Netherlands. Abdulfatteh Ben Ali-Salah Tel: +31 71 523 5770 | Fax: +31 71 523 5771
Halal Feed and Food Inspection Authority (HFFIA) Fijnjekade 225, 2521 DT, The Hague, The Netherlands. Hj. Abdul Qayyoem Tel: 0031-(0)70-364 91 91 | Fax: 0031-(0)70- 364 54 60
Certification Bodies
Certification Bodies
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FOREIGN HALAL CERTIFICATION BODIES
NEW ZEALAND
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List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.
SOUTH AFRICA
Federation of Islamic Associations of New Zealand
National Independent Halaal Trust
Ground Floor, 7-11 Queens Drive, P. O. Box 14-155,
Baitun Noor Centre, 5770 Topaas Str. Extension 5, Lenasia,
Kilbirnie, Wellington, New Zealand Hazim Arafeh Tel: +64 4 387 8023 | Fax: +64 4 387 8024
New Zealand Islamic Development Trust Level 4, 369 Queen Street, P.O. Box 5636, Auckland 1010, New Zealand. Dr. Mohamed El Amien Tel: 09 306 8934 | Fax: 09 306 8935
PAKISTAN Jamea Markaz Uloom Islamia Mansoora (JMUIM) Multan Road, Lahore, Pakistan. Maulana Abdul Malik Tel: +9242 3541 9520 | Fax: +9242 3543 1938
PHILIPPINES Islamic Da’wah Council of The Philippines (IDCP) Suite 400, FUBC Building, Escolta Manila, P.O Box 3669, Manila, Philippines. Atty. Hj. Abdul Rahman R.T. Linzag Tel: +(632) 2458456 | Fax: +(632) 2415142
National Commission on Muslim Filipinos (NCMF) 79 Jocfer (Annex) Building, Commonwealth Ave Diliman, Quezon City, Philippines. Dr. Dimapuno A. Datu-Ramos Tel: +02 952 6490/91 | Fax: +02 952 4875/4540
POLAND The Muslim Religious Union of Poland (MRU) Piastowska 13F 15-207, Bialystok, Poland. Tomasz Miskiewicz Tel: +0048 605 61 2137 | Fax: +0048 857 32 4023
SINGAPORE Islamic Religious Council of Singapore (MUIS)
Singapore Islamic Hub, 273 Braddell Road, Singapore 579702. Munir Hussain Tel: +(65) 6359 1199 | Fax: +(65) 6259 4733
Johannesburg Moulana Abdul Wahab Wookay Tel: +27 11 854 4381 | Fax: +27 11 852 4300
South African National Halal Authority (SANHA) 4th Floor, Gem Towers, 98 Overport Drive, Overport, 4091, Durban, S.A. Maulana MS Navlakhi Tel: 27 31 2075768 | Fax: 27 31 2075793
Muslim Judicial Council Halaal Trust (MJCHT) 20 Cashel Avenue, Athlone Cape Town 7764 Rep.of South Africa Sheikh Achmat Sedick Tel: +27 21 684 4602 | Fax: +27 21 696 8502
SRI LANKA All Ceylon Jamiyyathul Ulama Division For Halal Certification, 6B 1/1 , Alfred House Road, Colombo -03, Sri-Lanka Ash-Sheikh Mufthi M.I.M Rizwe Tel: +941 1742 5225 | Fax: +941 1258 8050
SUDAN Majlis Fiqh Islami of Sudan/ Halal Authority of Sudan
Majlis Fiqh Islami of Sudan/ Halal Authority of Sudan P.O Box 11437, Khartoum, The Republic of Sudan Professor Tijani Alamin
SWITZERLAND Halal Certification Services P.O Box 247, 4310 Rheinfelden, Switzerland Farhan Tufail Tel: +41 61 813 30 64 | Fax: +41 61 813 30 65
TAIWAN Taiwan Halal Integrity Development Association 3F No. 3, Ln. 25, Sec.1 Xinhai Rd., Taipei City Taiwan (R.O.C) Ali Kamaluddin Chang Tel: +8862 2367 5231 | Fax: +8862 2365 2094
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Certification Bodies
Certification Bodies
FOREIGN HALAL CERTIFICATION BODIES THAILAND
.....................................................................................................................................................................
List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.
The Central Islamic Committee of Thailand (CICOT)
The Institute for Halal Food Standard of Thailand, 45 Moo 3 Klongkao Rd, Klongsib Sub-District, Nongchock District, Bangkok, 10530, Thailand. Aziz Phitakkumpon Tel: 66-2949-4114/ 66-2949-4146 | Fax: 66-2949-4341
TURKEY
THE NEW HALAL INNOVATION
KAS ULUSLARARASI SERTİFİKASYONGÖZ. TEK. KONT. HIZM. LTD. ŞTI. (KASCERT INTERNATIONAL) Kazim Dirik Mah. Kurtulus Cad. No. 27/3 Bornova, IZMIR, Turkiye. Ugur Ekici General Manager Tel: +90 232 435 61 00 | Fax: +90 232 435 61 20
Association For The Inspection And Certification Of Food And Supplies (GIMDES)
Tesktilkent A 25 Block No:51-52-53, Esenler/ISTANBUL TURKEY. Dr. Huseyin Kâmi Büyüközer Tel: +90 212 438 33 18 | Fax: +90 212 438 33 19
UNITED KINGDOM The Muslim Food Board (UK) P.O Box 1786, Leicester LE5 5ZE, United Kingdom. Yusuf Aboobakar Tel: +44 116 273 8228 | Fax: +44 116 273 8228
Halal Food Authority
Speed up Halal certificates compilation for the Halal certificate application.
Download Halal certificates from overseas CBs which are recognised by JAKIM.
Platform to source for Halal ingredients from overseas.
Recommendation of alternative Halal suppliers.
Check latest international CBs which are recognised by JAKIM.
Access up-to-date news and announcement from the CBs.
7th Floor, Finchley House 707 High Road, London N12 OBT. Dr. Ghayasuddin Siddiqui Tel: +44 (0) 208446 7127 | Fax: +44 (0) 20 8563 1993
UNITED STATES OF AMERICA (USA) Islamic Food and Nutrition Council of America
5901 N. Cicero Ave, Suite 309 Chicago, Illinois 60646 USA. Dr. Muhammad Munir Chaudry Tel: +17732833708 | Fax: +17732833973
Islamic Services of America (ISA) P.O Box 521 Cedar Rapids, Iowa 52406, U.S.A. Timothy Abu Mounir Hyatt Tel: +(319) 362-0480 | Fax: +(319) 366-4369
VIETNAM Halal Certification Agency, Vietnam Floor 6, DinhLe Building, 123B Tran Dang Ninh, Cau Giay dist, Hanoi, Vietnam. Hajj. Mohammed Omar Tel: +04 62693741 | Fax: +04 62671285
BRUNEI
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www.halalverified.com
Foreign Authorities
69
FOREIGN AUTHORITIES
FASONORM (National Authority for Standards and Quality Promotion) 30, Avenue de l’UEMOA, Zone Commerciale P.O. Box 389 Ouagadougou Tel: +226 50 31 13 00/ +226 50 31 13 01
Lembaga Mengeluarkan Permit Import Halal, Bahagian Kawalan Makanan Halal, Jabatan Hal Ehwal Syar'iah Tkt 2, Jalan Elizabeth II Kementerian Hal Ehwal Ugama (Lama)
.....................................................................................................................................................................
List of the Foreign Authorities which are recognized by Malaysia’s JAKIM.
Bandar Seri Begawan BS 3510 Negara Brunei Darussalam
PAKISTAN
Tel: (673) 224 2565 | Fax: (673) 222 3106
Egyptian Organization for Standardization & Quality No 16 Tadreeb El-Modarrebean Street, Ameriya, Cairo Egypt Eng. Esam Shams ElDein Tel: +2 02 22845526 | Mobile: +2 010 6236668
Animal Health and Production Services, Department of Agriculture, Ministry of Agriculture Abuko, Banjul, The Gambia Dr. Kebba Daffeh Tel : +220 422 82 30/ +220 422 82 70/ +220 99 277 36/ +220 39 277 36
Direction Nationale des Affaires Economies des Zakat Etwaqf Centre Isamique de Donka de Donka Commune de Dixinn Conakry, Guinea Mr. Oumar Kante Tel: 22462866771/ 22464240781
Ministry of Commerce and Industry, Public Authority of Industry, Kuwait
1st Floor, Public Authority of Industry South Surrah, Kuwait Dr. Ali Al-Madaf Tel: (00965) 2530 2001
Direction Nationale des Affaires Economies des Zakat Etwaqf (National Department of Industries) Ministry of Industry Investment and Trade Bamako, Mali Tel: +223 20 29 57 60 / +223 20 29 06 63
Institut Marocain De Normalisation (IMANOR) Angle Avenue Kamal Zebdi et Rue Dadi Secteur 21, Hay Riad MA-10100 Rabat, Morocco Mr Abderrahim Taibi Tel: +212 537 5724 43 / +212 537 5724 49 / +212 537 5724 50
Associacao Comissao Halal de Mozambique Mr. Abdula
Tel: +258-84-302 3570
Quality Control Department, Ministry of Commerce & Industry Post Box No. 550, Postcode No. 113, Muscat, Oman Nooriyah Bint Sulaiman Bin Zahir Al Kharusiyah Tel: +968-2477 4853
PAKISTAN Qatar Supreme Council of Health, Department of Health Outlets and Food Control P.O.Box 42, Doha, Qatar
Mr. Ahmad Saad Al Qahtani Outlets and Food Control Department Tel: 974 4407 021 | Fax: 974 4407 082
Association Senegalaise de Normalisation (ASN) (Senegalese Standardization Agency) Ministry of Industry and Mines Route du Front de Terre x Bouguiba BP.O. Box 4037 DAKAR Mr. Barama Sarr Tel: +221 33 827 64 01 | Fax: +221 33 827 64 12
Yemen Standardisation Metrology & Quality Control Organization Sana'a, Zubairy Street P.O.Box: 15261 Mr. Walid Abdul Rahman Othman Tel: 00967 1 408608 / 00967 1 408609 Fax: 00967 1 402636 / 00967 1 219980
General Administration of Quarantines Department of Slaughterhouses Federal Ministry of Animal Resources and Fisheries Sudan Khartoum South – Abu Hamama area P.O. Box: 293 Khartoum Dr. Ali Abdul Razaq Tel: 00249 9127 77 320 | Fax: 00249 1835 68 201
The Ministry of Environment & Water of the United Arab Emirates Embassy of the United Arab Emirates Tel: +223 20 29 57 60 / +223 20 29 06 63
Islamic Chamber Research & Information Center (ICRIC) Mohsen Roohi-sefat Embassy of the Islamic Republic of Iran Tel: 03 - 4251 4824 Fax: 03 - 4253 2767
70
MAKE IT HALAL Halal Consultation Services Stay ahead of the competition. Join the largest emerging market today.
Frequent problems confronted by Halal applicants Every case is unique, but below are some common examples of issues faced during the application process.
Lack of knowledge in Halal standards and requirements.
Unable to use the JAKIM e-Halal system properly.
Gathering documentation is very time consuming.
Verifying and authenticating ingredients is difficult.
Not up to date with JAKIM news and changes.
Unsure of what to do after submiting the application.
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info@jcpservice.com
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