Daft'n'Direkt July 2011

Page 48

either. The market in India has proved to be so large with so much scope, that companies like Fox, Sony Columbia, Walt Disney, Warner Brother and Paramount are targeting it. Fox, in fact is co-producing ‘Raaz 3’, a 3D horror film, with Vishesh Films, a huge venture into Indian cinema. So, the point I want to bring up here is, is there a solution? A solution where in the industry doesn’t take such a huge hit at the box office due to the American films without depriving the Indian audiences of the same. Can we solve this conflict by guaranteeing a win-win situation for all parties? I believe that there is a need to protect our local industry, which in this case is the film industry. After thinking about it, the solution that comes to my mind is to limit the number of theatres and shows for the foreign films. But that is my take on it. The slow creep in of Hollywood into India has its flip side. Now I know that many of you will not agree with my point of view. Some of you may rebuke it, others may agree to it, but it’s definitely worth a thought! -Krishna Bhatt


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