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Lessig, L. 2004. Free culture: How big media uses technology and the law to lock down culture and control creativity. New York: Penguin. Litman, J. 2001. Digital copyright. Amherst, NY: Prometheus Books. Patterson, L. 1968. Copyright in historical perspective. Nashville, TN: Vanderbilt Univ. Press.

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gurdian special

While creativity is commonly used to describe the activity of ar- tists, novelists, performers, and so on, this can be narrow and misleading. Creativity is a quality that is in evidence in all as- pects of human endeavor. Scientific, engineering, agricultural, and entrepreneurial breakthroughs can all involve genuine crea- tivity. It is equally misleading to suggest that those in the crea- tive arts are operating in some kind of intellectual or methodo- logical vacuum relying only on “unteachable� intuitions, talent, and reflexes. Many of the greatest creative artists utilize highly analytic and systematic processes. Despite the fact that the nature and significance of corporate identity has been discussed at length over the past two decades, a definitive, universally accepted definition of the term is still wanting. This is because some consider the concept of corporate identity too young to be defined, while others have already de- clared it obsolete. Despite the fact that the nature and significance of corporate identity has been discussed at length over the past two decades, a definitive, universally accepted.


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