Portfolio

T O R C H

BAPD1 T A Y U

WHAT DOES PREMIUM QUALITY MEAN

¿

RESEARCH DIERCTION

colour

new format

- How to achieve in torch format .

- Possibilities of new product market .

- Possibilities to re-define market of premium quality .

craftsma -nship

- What value does premium quality deliver ?

- Who need premium quality torch ?

- Position in current market ?

- What elements behind ?

- Out of this considerations, what is the core element running through it to achieve this quality ?

RESEARCH

ANALYSIS

surprise scale

Detail

brand -ing

crativity

KEY QUESTIONS

discover

finishing

Market

Texture

weight place

process -es

Value

PREMIUM QUALITY

ritual

User UX

limited

Material

Language connota -tions

quality manufa ctures

DIRECTION

IDEAS

events

experien -ces

feelings

CONCEPT

FINAL

- How top brands deliver thier quality.

- Core values - Products feature

PREMIUM MARKET

Moooi

Apple

Leica

-

-

-

Service, system Do more (bonus) Creativity(anti-copy)(Exclusive) Appealing to new market Emotional

Users experience provided Humanize Enviromental thinking Details

Fritz Hanson

Emeco

Dyson

-

- 77 steps standard (guaranteed quality) - Sustainable materials - Handmade

-

Test repeatedly Do more (bonus) Craftsmanship User feedback (elements controlled)

RESEARCH

ANALYSIS

DIRECTION

IDEAS

Perfect finishings Manufacturing quality Technology Details

Innovation Cross field experts gathered Material & Technology Refined repeatedly A broad spectrum of disciplines

CONCEPT

FINAL

PREMIUM MARKET

Innovation

VALUE FINISHING

Moooi

Apple

Dyson

Craftsmaship ( hand )

Fritz Hansen

Emeco

Perfact surface

Leica

High functional Premium Quality means that we make an extra effort to assure the quality of our designs. - Fritz Hansen

We take the same innovative approach to the environment that we do with our products. - Apple

It takes a human eye to know when the process is done right, and it takes human hands to get it that way. - Emeco

Compliance supports this objective through conception, introduction and supervision of measures. - Leica

We relentlessly evaluate our products, service, systems, and ourselves, and we constantly improve our organization in each of these areas. - Moooi

Refine. Improve. Refine. Improve. - Dyson

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

MY EXPERIENCES

How people think ?

- Research based on 40 candidates

Story 1 When friends come to visit me, I usually serve them a cup of tea with mugs, they sit and say thanks.

Once I served them on tea tray, then my friends all stood up, thinking of it is a special treatment.

technology

Story 2

others exclusivity

My friend got a new released digital camera as birthday gift, but he still use his SLR, he said " The feeling of using a SLR is more like professional, I can touch, I can feel with my hand".

simple

Story 3

useless

Once I made a breakfast for my friend, I just separated two sandwichs and put on a plate with fork, knife and dips. He felt this meal was a big work.

Top view for women Top view for men

KET POINT ANALYZED

RESEARCH

expensive

Top view

- Not to be simple, creating a ritual - Texture and manual feel like value - Enhance a particular momemt - Ritualistic scenarios

ANALYSIS

stylish materials

brand

Top reason to buy

DIRECTION

IDEAS

CONCEPT

FINAL

CONCLUSION

Premium's DNA

Oppurtunities System & service

Elements

Target values

- materirals - manufacturing - details - technology - craftsmanship

- new market - perspectives - new culture, - new experiences - philosophy - new format - experimental

New values - Challenge against bias - Rrise using experience by creating specific ritual in scenario - Manual and texture concerned

- A invisible system delivers quality under all producing stages which organizes, controls and drives elements to achieve its own target value.

- It is not just the exterior ( surface, shape, sign, material ), it is about system and values provided.

- Refuse the world which is getting faster and faster ( focus on the using moment ) - Complicated is enjoyable

Bias in market

- Convenience

- Muti-functional

- Symbolic shape

- Minimalism

- Expensive materials

- Smooth finishings

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

City people Drowners Are [ ] You Drowning?

City Drowners / Who has been drowning in the city jungle for a while, feeling stressful and under pressure with numders of problem.

Muti-task devices effect More and more people use their smartphone as torch in this digital age. Demand for torches is decreasing sharply as the tempo of life is getting faster and faster.

RESEARCH RESLUTS People in city / The main reason that people use thier smartphone as torch instead is "fast".

- Living tempo affects lifestyle - City is faster than suburban - Intensive lifestyle makes convenience demand - Torch needed concerned different - People can under pressure by speed

How to deal with smartphone & speeding city ?

Identify long term torch using situations

"Convenience is the priority number one, it is fast and simple with my iphone. " - Kate, student (21)

Provide added functions in parlucular scenario

"It is not necessary to buy, I've got my phone already, What's the difference ? " - Vince, sales (34)

Manual switchs and textures

"If it is particular activity, and has something better than phone. " - Vicky, office lady (50)

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

Smartphone affects torch

City tempo & density

Research based on survey conducted by Scientific American in 11/2014

Research based on survey conducted by Withings.com in 4/2015

Completely replaced

1.35 m/s

1.34 m/s 1.33 m/s

11000 10430

33.2% ( 643 )

3100

1.30 m/s

3124

1.25 m/s 1.23 m/s

1352

1300

33.4%

433

400

( 646 )

on

ty

vi

Ci

lle

on

O

kl

ah

ks

st

Ja c

Lo s

Hu

An

ge

le

go ica Ch

Yo

N

ew

st Bo

Hardly affected use

s

369

rk

( 658 )

on

Cut use in half

4572

a

33.2%

1.31 m/s

4939

4700

om

Keep in use

Average walking speed (m/s)

With 1936 responses

Population density (inhab/kmxB2)

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

Stressful situations in the city

Traffic jam

Queuing

Overwork

Pollutions

Crowded

Walking fast

Noises

Privacy

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

KEY INSIGHT Facts of drowners

People who lives in the city are affected by its speeding lifestyle. The products chosen as well as torch chosen is different with people in suburban.

This intensive situation causes many of mental problems. The key to relief is to focus on and enjoy in relaxed moment.

Traffic Noise Speed Space

Time Prices Privacy

Makes stressful lifestyle

In torch using contexts, users can be slow down and be concentrated thoughout using rituals, it will build up a special experience. Torch is not just a light source.

Slow down and focus in the moment

DESIGN DIECTION

Relaxed activities Stay away from multi-task, choose exclusivity

Slow down

rituals

- Create using rituals throughout manual switches - Off-work activities as user scenario - Added funtions to enhance experience - Make using scenarios to be enjoyable ( Key to deliver premium value )

RESEARCH

Solutions

ANALYSIS

relaxed moments Light

"One more step, feels more, fells premium"

DIRECTION

IDEAS

CONCEPT

FINAL

SAEDI

IDEAS

WALKING WITH PETS Set up and enjoy the journey

Key insight

Idea

More and more people living in city have pets as company.

For a comfortable and exciting experience, this three parts torch includes two lighting levels, litter bag box and a soft map for routes, sites for water.

App connected makes safety.

Unorganized pet stuffs Might get lost

Pet package Chain

Light source

Light

- Standard - Strobe

Litter bag

Box1

Box2

RESEARCH

Scenario

Fabric map

ANALYSIS

DIRECTION

App

IDEAS

If your pets got lost, tap the App to locate with GPS and shift to strobe mode

CONCEPT

FINAL

JOGGING IN THE CITY Playful to know how much you did

Key insight

Idea

City runner is a big group as well as one of majority among city drowners.

A playful and special experience with projecting steps and distance while touching the sensor switch.

Light and waterproof.

Records uncontrollable outside Weight and usage

Attached on clothes Stantard light

Distance

Sensor switch Steps

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

TAKING BATH A ritual before bathing

Key insight

Idea

After a long day work, taking a hot bath with a comfortable lighting environmet will be fantastic for city drowners.

Accessorie on body

This torch can create a special bath taking ritual to emphsis activity with both phsical and mental fuctions.

Usually using lower lighting source like candle

User scenario /

Light up

RESEARCH

ANALYSIS

Storage

DIRECTION

Enjoy bathing

IDEAS

CONCEPT

FINAL

DRIVEING IN THE CITY A new city activity for drivers

Key insight

Idea

Car is a extend house to city people, another private space.

More and more people spend their time in cars due to intensive traffic.

Long and short waiting time Driving rage problems

Creating a playful activity to relief boring and waiting time as well as driving rage in car.

Double side function can solve inconvenience while doing task and provide a enjoyable time.

User scenario /

Tasks in car

RESEARCH

Looking for stuffs

ANALYSIS

DIRECTION

New urban activity

IDEAS

CONCEPT

FINAL

UNWELL AT HOME Be your company until you get well

Key insight

Idea

A big number of city drowners live alone. While getting illness it is difficult to move around in the dark at home.

A torch put on move makes patient feel secure. It becomes a part of body with a light alarm. When the alarm is set, it will shine automatically to remind to take pills.

Flexible and controllable Darkness lost time awareness

Belt

Feeling controllable and free to move like Ironman Alarm

Setting ritual / Clockwork Light source

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

TEA TIME AT ANYTIME Measures time, measures the quality

Key insight

Idea

Tea time is a relaxing activity for most of people, socially and individually.

People prefer doing under lower brighteness environment Special and precise device always brings added value

Using light to presents time as hourglass for tea brewing.

It can help to make a high quality cup of tea toward a high quality tea experience with graceful and playful using scenario.

User scenario /

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

- Cars as scenario - One more step, making user slow down - Key ritual : Projecting

Inspiration Idea from drive-in theatre, there are buildings and walls anywhere in the city, drivers can spend their long or short waiting time while parking on the side of road.

Projecting videos on every plain walls and build a new playful city activity for drivers.

Car is a second house to many people in city. Living in a busy traffic world, more and more people do their tasks in car to saving time.

Waiting, getting bored, even sleeping that happened to every drivers.

In this concept, this torch will help drivers to deal with every inconvenience in car.

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

de Guadalupe

Features leather handle

de Guadalupe is the name of fisrt drive-in theatre that opended in 1915.

steel body

A double side torch which includes a light source on one side and a projector on another side. Clicking to open and off, a leather handle can hang on in car.

projector

A usb plug can connect with smartphone and project videos and films.

light source

switch

ABS case

User instruction /

Details /

Functions / - handel

torch

projector

- phone connection

label

CLICK

USB plug

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

- Bathing time as scenario - One more step, making user slow down - Key ritual : Storage

Inspiration

Idea is inspired from lantern, the rounded shape has a flexible space which is created by folding.

The two key words : fold and space.

People usually have thier own rituals while doing particular activity.

In this concept, users get rid of accessories before taking bath and put in torch as a start. Then enjoy the soft light during bathing.

In general using scenarios, this product can also been used as a lantern torch with a elaborate handle.

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

Lantern Box

Features

Lantern box is a waterproof torch which is flat and light.

Details & Functions /

Pressing the top cover to turn on, a hollow space can put accessories in before bathing.

wood cover leather belt

ABS body

A leather belt can hang on in bathroom as well as other places.

Using wood as material for top cover presents a natural and soft visual languages. The main body is made of high quality ABS.

SPACE accessories

light source

Section view /

Simple sectional view /

flexible plastic battery case

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

- Tea time as scenario - One more step, making user slow down - Key ritual : flipping

Inspiration

Inspired from hourglass, a balance shape as vitual language is tring to lead users reverse the object without thought.

HOURGLASS + TEA

Extracting the typical triange surface from typical hourglass, and recreate a container box to wrap the light.

Light can come out through a solid shell with material chosen and technical component designed.

As tea making and drinking scenario, equipments can always helping to enhance experience. For my personal experience, in most of eastern culture, a tea ritual makes a special tea time.

In this concept, using light as time measurement tool for tea time out of general torch using scenarios.

One more step can make people slow down and focus on the moment, and enjoy the ideas behind product.

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

S KE TCH ES Concept drawings

2D/3D sketches

Shape development

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

Modeling / Test

Scale test Shape

Origami Sketch models refer to origami skill to make equal triangles to 3D shape.

RESEARCH

Holding

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

HANDLE TEST /

How light works?

A hourglass between two light balls in the body. The sand will cover light slowly on one side while upside down the torch.

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

Assemble / Technical problem Solving Sketch

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

OBELISK

OBELISK

Flip.

Measures time, measures the quality

Obelisk is the ancient time measure device as well as the first clock.

In history, people used light to count time, relay on light for living, it makes them concentrate on every moment.

Obelisk is going to do so for every city drowners.

Primary Material

Techical

LUCCON ( translucent conrete )

Bulb

Batteries included Typical Forward Voltage / 2.85 V @ 700 mA Maximum Efficacy (lm/W) / 170 lm/W

CREE XM-L2 x2

Battery

Color

CR2032 x2

Dimensions black

55(W) x 55 (D) x 200 (H)

TORCH

FLIP

UPSIDE DOWN

Double rounded light ball with switches and flip handle can change torch to two mode and in four levels.

By setting upper ball down and lower ball up, the light hourglass has made.

Once during time will be 3 mins.

grey

white

HOURGLASS A included hourglass will cover one side of light source, and shading torch body gragually with light releasing.

DETAILING /

RENDERING /

All components are made with high quailty materiral and first class manufacturing process

Lens

Steel switch

Concrete Body

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

Primary material /

Reference from LUCCON.com

MANUFACTURING & TECHNICAL SUPPORT 1

2

3 Optical fibres and high density concrete

Choosing 4

Mashing 5

Casting 7

6

Putting fibre 8

Cube

Molding

Laying 9

Cutting

Shaping Reference from LUCCON.com

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL

EXPLODED VIEWS /

Lens

Ring

THE TORCH

Flipping Handle

Lens

Upper Case

Light Ball

Main Body

Switch

Knob Screw

Bulb Base

Hourglass

Bulb

Flipping Handle Battery

Hourglass Holder Rubber Ring

Battery Holder Switch Lower Case

Bottom

Screw Knob

RESEARCH

ANALYSIS

LIGHT BALL

DIRECTION

IDEAS

CONCEPT

FINAL

USER INSTRUCTION

Standard mode

Manual adjustment rotary switches for shift modes

Brewing Instruction Informations based on Whittard and Stash tea

Tea time mode

Black tea

Oolong tea

Green tea

1-2

2-3

1-2

brew time

3-5 MIN

3-5 MIN

1-3 MIN

temperature

190-210°F

170-180°F

170-180°F

flip

1-2 TIMES

1-2 TIMES

1 TIME

spoons

In every 3 minutes

White tea

Herbal tea

Puerh tea

2-3

1-2

1-2

brew time

3-4 MIN

3-5 MIN

3-5 MIN

temperature

170-180°F

190-210°F

190-210°F

1 TIME

1-2 TIMES

1-2 TIMES

spoons

flip

RESEARCH

ANALYSIS

DIRECTION

IDEAS

CONCEPT

FINAL