Reaching Sky High Potential Through Leadership and Service
efficiency, you can help other companies, such as your vendors and clients, to take note and establish those similar practices. There are many other ways to more directly collaborate with other businesses to expand your potential. For example, participation in trade and industry organizations produces the ability to meet and collaborate with other leaders in your field. Through adding your expertise to committees within these organizations, you will learn from others while you also add to their experience. Soon, through adding your practical advice, individuals will see you as an expert By Diedria B. Joseph, Contributing Writer in your field. Networking is also an opportunity to glean tips and With the current economic con- bounce ideas about business goals. dition, business owners are forced to think “out of the box” regarding their Serving Your Customers business practices and policies to be sucWhether we sell our products and cessful. Even the term “out of the box” services to consumers or other businesshas become commonplace among our es, there is always a person at the beginindustries and simply leaves our clients ning, middle, and end of the transacand end-users looking for more. A gut- tion. We provide people with goods reaction among business owners may or services. To reach your maximum be to cut budgets and lower prices to potential as a business person, we have stay relevant and be able to keep a little to tap back into the initial passion and green on the balance sheet. But there purpose of our businesses. We are proare various non-traditional ways to help viding someone with something. This your business surpass those seemingly requires us not to sit in meetings and impossible sales goals. Though the “sky” only see dollar signs but not the person may seem slightly out of your reach, I who has a specific need. Daily, we are have learned that you can bring your or- put in ethical situations where we have ganization to its full potential through make decisions to be forthcoming or leadership and service. dishonest regarding the best interest of others. We have a responsibility to lead Being a Leader in Your Industry our business with the mentality that the When most business people think customer is our focus. of being a leader of their field, this viToday, there is always someone who sion is very singular. This usually sounds sells your product or services and claims like “my company needs to be the best that they can do it better and cheaper. at providing this service and make the As responsible business owners, we have most money doing it.” But when I truly strived to offer our customers the think of true leadership in an industry, best product. But we also have a responit requires serving your customers and sibility to provide them with excellent even peers (and seeming competitors) customer service regardless of the size of and through your success causing them their purchase. to also become better business owners When we take the time to truly with the challenge to stay relevant. I am listen to our customers and clients and not suggesting that you share your most truly understand their needs, we can valued business practice to your largest provide them with exactly what they competitor. But often when we strive to need. Based on their experience with do better, we force our competitors to your business, they will also tell others catch up or be eliminated. By establish- regarding your service. Referrals are an ing processes to ensure that your busi- excellent way to build your business beness is operating at its highest level of cause these individuals already believe december 2009
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that your business can complete the task exceptionally well. Superior customer service provides your business the opportunity to rise above your competitors to “sky-high” status.
ness, even when you least expect it. Reaching your maximum potential requires you to depart from the instinctual desire to be self-centered and to reach out to others not only for business contacts, but also to help them as well. When I reach my “sky-high” potential Serving Your Community and goals, I do not wish to be there To reach your “sky-high” potenalone. I want to share the success with tial, you must be an active community my clients and peers. member. What is true success if you are Diedria B. Joseph is President/CEO hoarding to yourself? What impact could you make to future generations if you of Topp Knotch Personnel, Inc. Topp simply share your wealth of knowledge Knotch Personnel offers various servicand experience? Mentoring provides an es such as Executive Recruiting/Direct opportunity to work directly with other Hire, Temporary Placement, Temp to future and current business people to Hire, and Contract Staffing nationhelp them navigate avoidable pitfalls. wide. We are the link between compaThrough volunteering with various or- nies seeking diverse talent and skilled ganizations, you can also expand your candidates looking for jobs. For more sphere of influence, opening the door for information, please visit our website at more opportunities to grow your busi- www.toppknotchpersonnel.com.
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