TOP 9 TYPES OF
DIGITAL MARKETING 1
SEARCH ENGINE OPTIMISATION SEO is a type of marketing which main goal is to get you to rank higher up in Google searches. SEO is one of the first and still strongest types of digital marketing you’ll come across. 94% of all the clicks in search results go to organic listings
2
PPC ADVERTISING The ‘sponsored’ links you’ll see in many search engine results. There is usually a note somewhere to let you know that it is sponsored. When you stop paying, the ad ceases to exist.
3
PUBLIC RELATIONS PR is all about exposure – whether that’s in a news article or giving a talk at an event, it’s aim is to get your business well known out there and in the right places.
4
SOCIAL MEDIA MARKETING Social media marketing covers everything that you might do to drum up business on your social media channels – from Facebook and Twitter to Snapchat and LinkedIn. The one that will help you grow your relationship with your customers fastest.
5
CONTENT MARKETING Content marketing is a method of digital marketing that uses good content that your customers want to read to encourage new sales and leads online. It mixes great content on your website, SEO, PR and Social Media Marketing in tandem.
6
AFFILIATE MARKETING Affiliate marketing is where you recruit ‘affiliates’ for your business, and they draw in leads. Affiliates are like sales people that you pay on commission. Unlike the other types of digital marketing there’s no cost upfront.
7
VIRAL MARKETING Viral marketing is when you do something either incredibly weird, hilarious or “on trend” in a current popular topic, which gets you noticed and shared – a lot. It usually causes a big spike in traffic to your website over a short period of time.
8
INFLUENCER MARKETING Influencer marketing is where you drive sales by striking a deal with someone who already has a following and “influences” your target market.
9
WEBSITE MARKETING It’s an umbrella term for all of the above; it doesn’t usually include PR but often includes a mishmash of any of the above. Digital, online, website marketing – these are all the same things.
Source : http://popcontent.co.uk/different-types-of-digital-marketing CYPERTS.NET