Ever faced difficulties managing your customer records in excel or other contact management software? You are not the only one. I started my business tracking my customers in an excel and I thought that was all I needed. As any other non sales founder my focus was the solutions not the customers until I realized it was customers who are the focal point of any business.
CRM is an acronym for customer relationship management also vaguely called a customer management software or a client management software. It is a software used to manage a business’s interaction with its customers.A CRM system handles all Customer facing activities in a business from marketing to sales to technical support and customer services.