Native mobile app development: pros, cons, alternatives, and cost optimization Today millions of apps are available on both Google Play and Appstore, targeting about 14 billion mobile phones globally. If you are involved in mobile app development, one of the most significant decisions that you be making is to choose between cross-platform mobile development or native mobile app development. Traditionally, mobile applications have been written in native languages. Native apps are produced for specific platforms, such as Android, iOS, or any Windows Phone. Under native app development, applications follow various specific guidelines for every platform and have the access to all the services and features offered by the device and its operating system, such as geolocation, local DB, push notifications, or camera. You can create native apps for smart TVs, desktops, and all sorts of gadgets, but the most successful target devices are smartphones. Several people today still choose the traditional native mobile app development as the most reliable way to go. The main reason for this is its robustness and performance advantages when compared to other options such as hybrid, etc. Why you should focus more and put your efforts into developing a native app? The reason for this is that native mobile app development provides an unmatched user experience among all mobile apps and provides excellent performance. Under this article, we will discuss more, how can native mobile application development meet your specific business requirements, the pros and cons of native mobile application development, its business impact, and how it stands against hybrid and web app development. At last, providing you the details and facts worth understanding before reaching a decision one way or another.