How microsoft's acquisition of linkedin could impact dynamics CRM

How Microsoft's Acquisition of LinkedIn Could Impact Dynamics CRM Here we Go..

Microsoft’s acquisition of LinkedIn, last year, turned out to be one of the hottest business deals. It made a ton of shareholders very happy. But, it’s not happy shareholders that are the point of interest here. It’s the deal itself. Microsoft may have made one of its smartest moves this time. Why?

Here’s what we could expect?

1. All LinkedIn Functions Could be Automated  One of LinkedIn’s major issues is that salespeople cannot record touch points or set reminders when prospecting through the platform. However, by integrating it with Dynamics, LinkedIn’s API could be opened up to make this possible. This will lead to major savings in terms of man-hours and boost lead generation.

2. Microsoft Dynamics Will Be Powered by LinkedIn Data ď‚´ From Dynamics CRM, we cannot obtain real time data with actionable insights. By integrating LinkedIn into the Dynamics system, it would become possible to download such data in real time.

3. Updates on Dynamics from Sales Navigator ď‚´ Traditionally, LinkedIn users had to pay $79 every month to get timely updates on the key moves being made by their prospects. Now, all this information can be merged in with Dynamics to boost leads. Salespeople will now have the ability to grow their relationships with prospects from Dynamics and speed up the results.

4. Lead Scoring ď‚´ LinkedIn updates can be leveraged Dynamics CRM to assign the lead with scores. If this happens, the real-time data obtained could assist salespeople in deciding which prospect gets maximum priority.

5. Social Listening

 Social listening is also a major area that Microsoft might just make the most of. Now, traditionally, social listening with LinkedIn was a major problem due to tight restrictions. However, Microsoft could change all that by building a tool capable of crawling through LinkedIn’s conversational ecosystem to gather data. Another possibility is that Microsoft might use LinkedIn’s social listening feature to scan lead updates, within the CRM tool, for particular keywords. This will help salespeople identify key events.

6. The Future of Dynamics ď‚´ Whatever happens, the point is that Microsoft has probably made one of the best decisions ever. Interesting days are ahead for businesses that rely on Dynamics for their customer management requirements.

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