The Archetypture of Time - The Time of Interaction

Andrzej Głowacki The Archtypture of Time - The Time of Interaction

Source of Image: author’s archive

CyberEmpathy - Visual and Media Studies Academic Journal ISSUE 9 2014 Cyber Art ISSN 2299-906X

Andrzej Głowacki

The Archetypture of Time - the Time of Interaction

Abstract:

The Archetypture of Time aims to create the fully interactive book without resigning from the traditional, paper medium, we all love about books. The book encourages the readers to the active participation in a reading experience.

Andrzej Głowacki Writer and designer, Editor-in-chief of CyberEmpathy – Visual and Media Studies Academic Journal. Director of Visual Communication and Digital Art Institute. Professor at University of Information Technology and Management in Rzeszow, Poland and Academy of Fine Arts in Krakow.

CyberEmpathy - Visual and Media Studies Academic Journal ISSUE 9 2014 Cyber Art ISSN 2299-906X

A book is a tool in one’s hand. Readers construct the new imaginative worlds through reading. This process of constructive thinking is a first step to becoming an artist. I created The Archetypture of Time to make reading experience even more creative experience. I dedicated it to the nation of the creative individuals.

The book is written using a graphical language of QR-codes. I used them for purely literary goals to make the readers become the co-creators of my book.

To get the content of the book the reader must scan the QR code using an app installed on the mobile device (smartphone or tablet). The readers can actively participate in the reading through writing the texts hidden in QR codes directly on the pages of the book according to their wishes, and sending the graphics solutions through Facebook: www.facebook.com/archetyptura I calls this process "the text personalization". Every reader creates his own version of the book to share it via Social Networks.

CyberEmpathy - Visual and Media Studies Academic Journal ISSUE 9 2014 Cyber Art ISSN 2299-906X

The proces of the text personalization for the individuals

Decoding

Handwriting

Capture

Share

In parallel with the work on the creation of the book I began research on the perception of this interactive literature, creating a method of the text personalization intended for use in the workshop groups.

The method of the text personalization designed for workshop groups contains more phases then the proposal for the individual reader. The basic framework contains: decoding, handwriting, collecting the keywords, creating the mental maps. The method is elastic. The basic framework can be expanded with more phases, ex: reading aloud, illustrating, etc.

PHASE I: Decoding The workshop participant decode the text, "saved" in the pages of the book “Archetypture of time� in the form of QR codes, using the equipment. The decoded text appears to the recipient in a raw, not designed, not included in the frame format of the book. The experience of such a text is completely different than with a traditional book. The recipient collides with a literary text through an interactive medium, accompanied by the anticipation and surprise.

Although the recipient to be able to read the text is "forced" to perform the decoding operations, the process of reading the text takes place at this stage in a passive way. It is therefore a pre-activation phase of the recipient - the reader.

CyberEmpathy - Visual and Media Studies Academic Journal ISSUE 9 2014 Cyber Art ISSN 2299-906X

PHASE II: Handwriting The readers move to the stage of the active reading of the text. First, they make a handwritten record of the whole text in a free and spontaneous way, using any means of the expression.

This step has intuitive character.

PHASE III: Collecting the key words The recipients extract graphically the elements of the personalized texts, which seems to be important for the understanding of the text. This step has the rational character. We can give it the usable direction (when the users have to extract those elements of the personalized texts, which seem to be important for the understanding of the text in the particular, earlier given usable context - for example, for design, interpretational purposes, depending on the field of science, in which the workshops are conducted – the Literary Studies, the Graphic Design, the Philosophy, the Psychology, etc.).

PHASE IV: Creating the mental maps Preparation of mental map is a very important part of the whole process. The participants synthesize their thoughts and create the visual framework of their work.

PHASE V: Summary The summary at the forum of the solutions obtained by each of the participants.

The framework of the active readership aims to influence multiple areas of human brain: Visual Area (Sight, Image Recognition, Image Perception), Association Area (Shortterm memory, Equilibrium, Emotions), Wernicke's Area (Written and spoken language comprehensions),Motor Function Area (Eye movement and orientation) and Higher Mental Function (Concentration, Planning, Judgement, Emotional expression, Creativity, Inhibition).

CyberEmpathy - Visual and Media Studies Academic Journal ISSUE 9 2014 Cyber Art ISSN 2299-906X

CyberEmpathy - Visual and Media Studies Academic Journal ISSUE 9 2014 Cyber Art ISSN 2299-906X

In literary terms “Archetypture of Time” is the work referring to the metaphors of chaos, based on the hypertext references, fractal and nonlinear layouts, bringing the discursive narration. This is a post-modern art book shaped by the digital solutions that do not remove in the absolute way the "old medium", but modify it so that the traditional perception is insufficient. The twilight of Gutenberg galaxy and the analog recording does not mean in this case the final parting of the book. – Dr Grażyna Pietruszewska-Kobiela from the Department of Theory of Literature, Jan Dlugosz Academy in Czestochowa claims (2013).

However my research proves the text personalization method makes even the youngest readers able to understand the deeper meaning of the words in spite of the difficult literary form. The text personalization method can be a tool of mind development as it helps to improve the cognition and the abstract thinking abilities.

CyberEmpathy - Visual and Media Studies Academic Journal ISSUE 9 2014 Cyber Art ISSN 2299-906X

Illustration 1 Aleksandra, student at Pedagogical University

CyberEmpathy - Visual and Media Studies Academic Journal ISSUE 9 2014 Cyber Art ISSN 2299-906X

Illustration 2 Tymek, 5 year old „Multiverse”

CyberEmpathy - Visual and Media Studies Academic Journal ISSUE 9 2014 Cyber Art ISSN 2299-906X

THE ARCHETYPTURE OF TIME - THE TIME OF INTERACTION / A. GĹ‚owacki.

CyberEmpathy: Visual Communication and New Media in Art, Science, Humanities, Design and Technology.

ISSUE 9 2014/2015. Cyber Art. ISSN 2299-906X. Kokazone.

Mode of access: Internet via World Wide Web: www.cyberempathy.com

CyberEmpathy - Visual and Media Studies Academic Journal ISSUE 9 2014 Cyber Art ISSN 2299-906X