CONNECTIVITY MEETS INTELLIGENCE

SPOTLIGHT

The diversity dividend www.cxoinsightme.com ISSUE 73 \ MARCH 2025

EXCLUSIVE

Acronis CEO Ezequiel Steiner

CXO 50 AWARDS 2025

WINNERS REVEALED

CONNECTIVITY MEETS

INTELLIGENCE e& UAE’s Masood M. Sharif Mahmood’s blueprint for telecom’s AI-powered evolution

Contents www.cxoinsightme.com

16 COVER FEATURE

CONNECTIVITY MEETS INTELLIGENCE

e& UAE’s Masood M. Sharif Mahmood on moving beyond traditional telecom services and adapting to the realities of an AI-driven economy

FEATURE 22 THE DIVERSITY DIVIDEND Female tech leaders share insights into how inclusive teams are shaping the future of enterprise technology

EVENT 28 VISION MEETS IMPACT Winners revealed: CXO 50 Awards 2025

INTERVIEWS 40 GLOBAL MEETS LOCAL Kyndryl MEA’s Pieter W Bil discusses how the company’s global expertise helps regional enterprises unlock new growth opportunities 47 TURNING THE TIDE Acronis’ Ezequiel Steiner on the value of MSPs and AI in the new era of cyber protection and digital defence

VIEWPOINTS 52 A ROADMAP TO IT SUCCESS IN THE AI ServiceNow lays out the four critical success factors that give ‘IT Pacesetters’ a leg up on the competition in the AI era 54 OUT WITH THE OLD Gigamon on why shedding old cybersecurity habits is vital to build digital resilience in the Middle East

28

40

50

WHAT’S NEW 58 The latest gears and gadgets to keep you ahead of the curve

PUBLISHED BY INSIGHT MEDIA & PUBLISHING LLC

MARCH 2025 | CXO INSIGHT MIDDLE EAST

3

EDITORIAL

INNOVATION MEETS INCLUSION Welcome to the latest issue of CXO Insight Middle East!

This month, we deep dive into two of the biggest forces shaping the future: intelligent connectivity and inclusive innovation.

Our cover features Masood M. Sharif Mahmood, CEO of e& UAE, who is redefining what it means to lead a telecom company in the AI era. Under his leadership, e& UAE is going beyond connecting people to orchestrating AI-driven digital ecosystems. From intelligent networks and sovereign cloud computing to private 5G deployments transforming sectors like energy and manufacturing, e& UAE is proving that telecom is now an enabler of AI-first industries. As Masood puts it, “The future of connectivity isn’t just about speed; it’s about intelligence, resilience, and adaptability.”

We also explore the tangible business impact of diversity in the workplace. Female tech leaders from companies like Ericsson, Sophos, Acronis, and Confluent discuss how gender diversity strengthens cybersecurity, improves AI model fairness, and fuels enterprise innovation. As one executive puts it, “Diversity isn’t a checkbox—it’s a mindset that drives real, meaningful progress.” The article delves into the importance of mentorship, leadership pipelines, and systemic change in building a more inclusive and innovative technology industry.

Published by

Publication licensed by Sharjah Media City @Copyright 2025 Insight Media and Publishing

Elsewhere, Ezequiel Steiner, CEO of Acronis, discusses how Managed Service Providers (MSPs) are reshaping cybersecurity. Qualcomm’s Wassim Chourbaji weighs in on AI regulation and sovereign AI, while Kyndryl’s Pieter W. Bil shares insights on balancing global expertise with local execution.

Additionally, we feature thought leadership from ServiceNow, Gigamon, and OPSWAT, covering the latest in IT transformation, deep observability, and cybersecurity resilience.

And before we wrap up, a quick announcement: nominations are now open for the CXO 50 Awards Oman! If you know a CIO, CTO, or CISO who is leading the way in digital transformation in Oman, now’s the time to recognise their achievements.

Nominate them today and help us celebrate the top technology leaders in the Sultanate.

Happy reading!

Adelle

Adelle Geronimo Managing Editor

Managing Editor Adelle Geronimo adelleg@insightmediame.com +97156 - 4847568

Commercial Director Merle Carrasco merlec@insightmediame.com +97155 - 1181730

Operations Director Rajeesh Nair rajeeshm@insightmediame.com +97155 - 9383094

Production Head James Tharian jamest@insightmediame.com +97156 - 4945966

Administration Manager Fahida Afaf Bangod fahidaa@insightmediame.com +97156 - 5741456

Designer Anup Sathyan

While the publisher has made all efforts to ensure the accuracy of information in this magazine, they will not be held responsible for any errors

MARCH 2025 | CXO INSIGHT MIDDLE EAST

5

NEWS

Elon Musk inks deal to develop ‘Dubai Loop’

Dubai’s Roads and Transport Authority (RTA) has signed an agreement with Elon Musk’s The Boring Company (TBC) to develop the Dubai Loop, a 17-kilometer underground high-speed transport network. The announcement was made by UAE Artificial Intelligence Minister Omar Al Olama in a video

interview with Musk during the World Governments Summit.

The agreement includes a pilot phase featuring 11 stations, where electric vehicles will transport passengers through tunnels at speeds of up to 160 km/h. The system is designed similarly to the Vegas Loop, which launched in

2021 with five stations and plans for more than 100.

Dubai’s government media office stated that the Dubai Loop will focus on high-traffic areas to improve urban transport. The initial capacity is expected to be 20,000 passengers per hour, with plans to expand to over 100,000 passengers per hour.

The Boring Company specialises in tunnel-based transport solutions and has developed similar systems in the United States. Musk initially introduced the Hyperloop concept over a decade ago as a high-speed underground transport solution.

20,000 passengers per hour

The initial planned capacity of Dubai Loop

The Saudi Central Bank (SAMA) has officially banned local banks from using instant messaging applications like WhatsApp to communicate with customers, citing security concerns and data protection risks. The move aims to enhance regulatory compliance and safeguard customer interactions by ensuring that banking communications are conducted through secure, authorised channels.

SAMA has instructed banks to explore alternative, secure communication methods, such as chatbots or live chat services integrated within official banking apps and websites. This 6

CXO INSIGHT MIDDLE EAST | MARCH 2025

measure aligns with Saudi Arabia’s commitment to strengthening cybersecurity and protecting consumer data in the financial sector.

Additionally, the Media and Awareness Committee at Saudi Banks has warned of rising fraud cases involving scammers impersonating charitable organisations and public figures on social media.

Customers are advised to use the SADAD system for official transactions and report fraudulent activities immediately.

This decision reinforces Saudi Arabia’s stringent approach to financial security and digital communication governance.

Editorial credit: Primakov / Shutterstock.com

Saudi Central Bank bans banks from using WhatsApp

Seamless Service, Streamlined Success.

Embrace Integrated Enterprise Service Management.

Ensure standardized service delivery across different enterprise teams.

ServiceDesk Plus comes with rapid-start enterprise service desk capabilities that allow businesses to manage service delivery across various business functions like..

ITSM and ITIL HR Facilities

Legal Travel Finance

Simplify your service delivery.

Rapid-Start

Unified Service

Enterprise Service Desk

Management Platform

Unique Service

Single Enterprise

Desk Instances

Service Portal Out-Of-The-Box Best Practices

ServiceDesk Plus offers a quick setup and unified management across your business.

CONSULTING | SOLUTIONS | MANAGED SERVICES United Arab Emirates | India | Saudi Arabia | Bahrain | Singapore | Indonesia | Egypt | Oman | Bangladesh

+971 4 4542741 | reach@elitser-me.com | www.elitser-me.com

NEWS

Honor unveils $10 billion AI investment plan to build smart device ecosystem Honor has announced the Alpha Plan, a five-year strategy aimed at transforming the company from a smartphone maker into a global AI-powered device ecosystem. The plan includes a $10 billion investment to develop AI-driven smartphones, PCs, tablets, wearables, and hearables.

It is clear that the AI revolution will reshape the paradigm of the device industry – completely transforming our productivity, our society, and even our culture more than ever before,” said James Li, CEO, Honor. “I am calling on all of us to unite together to address the challenges – as well as the many opportunities – of AI technology.”

The Alpha Plan outlines a three-phase roadmap: developing intelligent phones with human-centric AI, expanding an AI

Saudi Arabia to invest $5 billion in AI data centre Saudi Arabia has announced plans to invest $5 billion in a cuttingedge artificial intelligence (AI) data centre, reinforcing its ambition to become a global leader in AI and digital innovation. The facility will be built in Oxagon, the industrial hub of NEOM, the kingdom’s futuristic megacity project.

This strategic investment aligns with Vision 2030, Saudi Arabia’s economic diversification initiative aimed at reducing reliance on oil and fostering a knowledge-based economy. The AI data centre is expected to play a critical role in advancing cloud computing, big data analytics, and AI-driven innovations.

The initiative is part of Saudi Arabia’s broader push to attract AI talent and investments. Recently, the country’s Public Investment

8

CXO INSIGHT MIDDLE EAST | MARCH 2025

ecosystem across multiple devices, and advancing Artificial General Intelligence (AGI) to enhance human-device interactions. Key innovations presented include AiMAGE, an AI-powered imaging technology, a cross-platform file-sharing system, and AI deepfake detection for enhanced security.

James Li, CEO, Honor

I am calling on all of us to unite together to address the challenges – as well as the many opportunities – of AI technology

Honor is collaborating with Google Cloud, Qualcomm, and major telecom operators to implement this ecosystem.

The company also announced seven years of Android updates for its Magic series in the EU and set targets for carbon neutrality in operations by 2040 and supply chains by 2050.

Fund (PIF) also announced plans for a $40 billion AI-focused fund, making it one of the largest global AI investment commitments.

With these initiatives, Saudi Arabia is positioning itself as a regional and global hub for AI

research and development, competing with leading tech economies. The AI data centre in Oxagon is set to drive innovation across industries, enhancing AI capabilities in energy, healthcare, and smart cities.

QUOTEWORTHY

“THE UAE CONTINUES TO ATTRACT GLOBAL TALENT AND HAS FORGED FRUITFUL ECONOMIC PARTNERSHIPS WITH LEADING MARKETS REGIONALLY AND GLOBALLY, POSITIONING ITSELF AS A LEADING GLOBAL HUB FOR BUSINESS AND INVESTMENT” Abdulla bin Touq Al Marri, Minister of Economy, UAE, speaking at the World Government Summit

10

CXO INSIGHT MIDDLE EAST | MARCH 2025

“WHEN YOU TAKE EFFORTS TO BUILD PRODUCTS, YOU’RE GOING TO HAVE SOME SUCCESSES AND SOME THINGS WON’T WORK OUT… WE DON’T ALWAYS GET IT RIGHT, BUT IT’S IMPORTANT TO GO THROUGH THAT READING PROCESS TOO. THAT’S WHAT KEEPS THE COMPANY FRESH, AND YOU’RE CONSTANTLY PUSHING TO DO NEW THINGS” Sundar Pichai, CEO, Google and Alphabet, speaking at the World Government Summit

MARCH 2025 | CXO INSIGHT MIDDLE EAST

11

EVENT

SPOTLIGHT ON OMAN’S DIGITAL FUTURE Celebrating excellence in leadership, strategy, and innovation, the CXO 50 Awards 2025 – Oman will honour the visionaries driving transformative change in the digital era

Oman is undergoing a rapid digital shift, driven by technology adoption, government initiatives, and evolving market demands. With Vision 2040 as a national framework, sectors such as finance, logistics, energy, and manufacturing are leveraging AI, cloud computing, cybersecurity, and automation to enhance efficiency, optimise operations, and remain competitive in a fast-evolving economy. Digital transformation is no longer a future goal—it is a business imperative.

The National Digital Economy Programme is accelerating this momentum, pushing organisations toward innovation and digital-first business models. As a result, Oman’s ICT market is projected to grow from $5.96 billion in 2025 to $9.11 billion by 2030, fuelled by advancements in AI, 5G, IoT, and e-commerce. Businesses that harness these technologies effectively will lead their industries, while those that lag risk falling behind in an increasingly connected and automated world.

CXO 50 Awards & Conclave – Oman: Recognising industry leaders driving digital excellence As Oman moves deeper into its digital economy, the CXO 50 Awards & Conclave is launching in the Sultanate to honour the CIOs, CTOs, CDOs, and IT leaders driving technologyled industry transformation. These executives are not only implementing digital strategies but also ensuring that technology delivers real business value—enhancing operational 12

CXO INSIGHT MIDDLE EAST | MARCH 2025

efficiency, strengthening cybersecurity, improving customer experiences, and unlocking new opportunities for growth.

The CXO 50 Awards & Conclave – Oman is a space for industry leaders to exchange insights, discuss emerging trends, and shape the future of the Sultanate’s digital economy.

Nominations are now open!

If you or someone you know has played a key role in leading digital transformation within your industry, now is the time to be recognised. Submit your nomination and celebrate the innovators shaping Oman’s digital future.

How to nominate: 1. Visit the website: Head over to the official nomination page at: https://www.cxoinsightme.com/cxo50-awards-oman/2025/ submit-nomination.php 2. Click ‘Nominate Now’: Access the submission portal to begin.

3. Fill out the nomination form: Provide detailed information, including notable achievements, contributions, and measurable impacts within the ICT landscape.

4. Submit your nomination: That’s it! Sit tight and wait for the winners to be revealed.

Authorized Distributor

(Al Ghurair Group Company) 8th Floor, NGI House, Port Saeed, Deira, Near Deira City Centre Metro, P.O. Box 32610, Dubai, U.A.E. (T) +971 4 3426060 | (F) +971 4 3547779 Email: info@trigon-gulf.ae www.trigononline.com

REPORT

DRIVING CHANGE: UBER’S ECONOMIC IMPACT IN SAUDI ARABIA

U

ber’s Economic Impact Report for Saudi Arabia, conducted by independent consultancy Public First, sheds light on the ride-hailing giant’s influence on the Kingdom’s economy and transport sector. While the report highlights impressive contributions—an estimated $293 million (SAR 1.1 billion) added to the economy in 2023—it also raises broader questions about the sustainability and long-term impact of Uber’s business model in Saudi Arabia.

One of the key findings is the platform’s role in job creation, with Uber drivers earning 42 percent more than their next best alternative. This flexibility, valued at $107 million (SAR 400 million), has been a major selling point, allowing drivers to balance

14

CXO INSIGHT MIDDLE EAST | MARCH 2025

work and personal commitments.

However, the gig economy’s longterm viability remains uncertain, particularly in a market that is rapidly evolving under Vision 2030.

Beyond employment, Uber has positioned itself as a critical enabler of Saudi Arabia’s booming tourism and hospitality sectors, generating $133 million (SAR 500 million) in value for the tourism industry. The Wusool initiative, which subsidised 20 million rides for Saudi women, further underscores Uber’s role in social transformation.

Yet, questions remain. As competition grows and regulations tighten, can Uber maintain its momentum? The next decade will determine whether the company’s impact is truly sustainable or just a short-term boost.

FAST FACTS:

SAR 500 million The value Uber contributed to Saudi Arabia’s tourism sector

2.5 million hours Time saved by riders for using Uber

The pulse of technology leadership

INNOVATE. LEAD. TRANSFORM.

For enquiries Merle Carrasco Commercial Director, Insight Media & Publishing M: +971 55 118 1730 E: merlec@insightmediame.com

COVER FEATURE

CONNECTIVITY MEETS INTELLIGENCE

Building on its legacy as the UAE’s most trusted telecom provider, e& UAE is evolving into an enabler of intelligent digital ecosystems. Masood M. Sharif Mahmood, CEO of e& UAE, highlights how the company is moving beyond traditional telecom services and adapting to the realities of an AI-driven economy to foster industry-specific transformation and deliver meaningful digital experiences

W

e are entering a new era defined by intelligent connectivity – the convergence of 5G, artificial intelligence (AI), smart platforms, and the Internet of Things (IoT). This goes beyond technological progress – it marks the foundation of a fourth industrial revolution, where hyper-connected, AI-driven systems autonomously optimise industries, reshape economies, and redefine how societies function.

At the core of this transformation lies a new generation of networks – ones that transcend merely connecting devices to adapting, learning, and responding in real time.

In manufacturing, AI and IoT enable flexible production systems that adjust automatically based on real-time data, predicting failures before they happen and minimising downtime.

In logistics, fleets of autonomous drones and electric vehicles powered by 5G-enabled cloud connectivity will streamline last-mile delivery, optimising routes through AI-driven navigation and reducing operational inefficiencies.

Underpinning this revolution is advanced infrastructure. Edge computing combined with 5G network slicing allows telecom operators to allocate bandwidth dynamically, prioritising essential services like emergency healthcare

16

CXO INSIGHT MIDDLE EAST | MARCH 2025

communications or industrial automation.

These networks are not only faster but also intelligent, allocating resources based on live demand and specific needs across industries.

As connectivity becomes increasingly autonomous, security will take centre stage.

Advanced authentication protocols and realtime threat detection systems will safeguard critical environments – from airports and power plants to financial systems – ensuring safe and reliable operations for both public and private sectors.

Against this backdrop, e& UAE stands as a leader in transforming traditional connectivity into an enabler of AI-powered ecosystems.

Under the leadership of Masood M. Sharif Mahmood, the company is shifting from its legacy role as a telecom provider to a techco – a driving force behind the UAE’s ambition to lead the global digital economy.

The nation’s Digital Economy Strategy aims to double the digital economy’s contribution to the nation’s GDP from 9.7 percent to 19.4 percent by 2032. In addition, its National Strategy for AI 2031 lays the groundwork for the country to ascend as a global leader in AI. As one of the first nations to appoint a Minister of AI, the UAE has consistently demonstrated

MARCH 2025 | CXO INSIGHT MIDDLE EAST

17

COVER FEATURE

its commitment to leveraging technology to drive economic growth and enhance quality of life. e& UAE is turning this vision into reality – building the infrastructure to support AI-driven industries, enabling autonomous networks that learn and adapt in real-time, and fostering inclusivity by ensuring that no one is left behind in this digital revolution.

From intelligent healthcare solutions to sustainable energy innovations, e& UAE is connecting the nation and reshaping the very fabric of the UAE’s digital future.

Building intelligent infrastructure As the flagship telecommunications arm of e&, e& UAE’s legacy began as Etisalat – a name synonymous with connectivity excellence across the country and the region for decades.

“From establishing the UAE’s first fixedline telephone network to becoming the first nation globally to achieve the fastest 5G speeds, e& UAE’s journey has been deeply intertwined with the UAE’s growth and the evolving definition of connectivity in a digitally empowered world,” says Masood.

In the last five years, e& UAE has increased its mobile network download speed fivefold, breaking its own record from 109 Mbps in 2020 to an unprecedented 546 Mbps in 2024. Further, e& UAE is first globally in 5G download speeds, with 5G reaching a remarkable 836 Mbps.

Yet, speed alone is no longer the sole benchmark for progress. “Telecom operators are evolving into techdriven entities – TechCos – adapting

59% The proportion of CX professionals that are to embrace AI and move beyond legacy practices Source: Zendesk 18

CXO INSIGHT MIDDLE EAST | MARCH 2025

to the digital needs of businesses, governments, and individuals,” Masood explains. This shift requires networks to deliver high performance and differentiated services, ensuring quality, reliability, coverage, and security for diverse use cases.

With connectivity’s evolving definition, telecom operators are now orchestrators of digital ecosystems, powering AI-driven services, enabling cloud-based innovations, and supporting industries that demand low latency and high-performance networks.

“Being online today means more than speed – it’s about intelligence, resilience, and adaptability. Networks must anticipate and respond in real time, delivering seamless digital experiences that shape the way we work, communicate, and live,” Masood adds. This requires moving beyond legacy infrastructure to build adaptive, intuitive networks capable of delivering superior intelligent connectivity.

To meet these demands, e& UAE is investing hundreds of millons to enable cutting-edge AI applications.

This includes expanding its fibre optic footprint with thousands of kilometres of high-capacity cables for faster, more reliable, low-latency connections. The company is also enhancing its cloud capabilities with GPUs and integrating sovereign cloud computing to ensure sensitive data remains secure while providing scalable, high-speed access for AI inferencing and high-capacity training workloads.

Enabling industry transformation e& UAE has been at the forefront of driving AI adoption, enhancing operational efficiency by deploying AI-driven customer support tools that have reduced calls to its contact centre by 30 percent and technician visits by 35 percent. This proactive approach aligns with global trends as recent research by McKinsey & Company confirms the surge in generative AI adoption, with 65 percent of organisations now using these technologies regularly, a figure that has doubled in just 10 months.

“At e& UAE, superior intelligent connectivity goes beyond infrastructure

Editorial credit: Adnan Ahmad Ali / Shutterstock.com

e& UAE’s journey has been deeply intertwined with the UAE’s growth and the evolving definition of connectivity in a digitally empowered world

– it’s shaping a digital-first future where AI, automation, and real-time intelligence converge,” says Masood.

“The future of connectivity isn’t just about meeting demand, but about creating ecosystems that power industries, accelerate innovation, and transform everyday experiences.”

This vision is reinforced through e& UAE’s role in the Global Telco AI Alliance, where it actively contributes to the development of multilingual Large Language Models (Telco LLMs).

These capabilities are set to enhance smart city initiatives, drive automation, and optimise public services, making AI a cornerstone of the UAE’s broader digital transformation strategy.

Through strategic partnerships with Microsoft and Amazon Web Services (AWS), e& UAE is driving AI-powered transformation at scale, seamlessly integrating cloud, AI, and connectivity to enable businesses to innovate, scale, and redefine customer engagement across the UAE and beyond.

The company’s efforts are already delivering tangible results across critical sectors. In the energy sector, e& UAE has deployed the world’s largest private 5G network for ADNOC, enabling ultra-low latency, real-time monitoring, predictive maintenance, and significantly improving operational efficiency. In manufacturing, its partnership with EMSTEEL extends private 5G virtual networks to industrial operations, facilitating automation, machine-to-machine communication, and enhancing worker safety. In healthcare, its Smart Ambulance initiative with the Ministry of Health leverages AI-powered networks to optimise emergency responses, improve decision-making, and enhance patient care.

Furthermore, in partnership with Open Innovation AI, e& UAE has also launched the AI Lab to accelerate AI adoption across the nation. By combining e& UAE’s advanced infrastructure with Open Innovation AI’s expertise, the lab develops customised solutions for businesses and government entities. This initiative supports the UAE’s ambition of becoming a global AI leader by 2031, fostering innovation across healthcare, finance, and government services.

Connectivity for inclusivity “True digital progress is not measured by how advanced technology becomes, but by how many lives it transforms,” says Masood.

“Connectivity should be an equaliser, ensuring that no one is left behind in an increasingly digital world.”

Despite the rapid digital transformation, over 2.6 billion people worldwide are still deprived of connectivity, limiting access to essential services, education and digital tools that can contribute to socioeconomic progress. “Closing the digital divide is more than widening network coverage – it’s about ensuring connectivity becomes a catalyst for meaningful change, empowering individuals and communities with simple yet effective tools to thrive,” Masood emphasises.

“From providing children in remote areas with access to quality education and small businesses with costefficient digital tools to compete with their larger counterparts to enabling digital-first healthcare and financial services in underserved areas, connectivity holds the key to unlocking opportunities and driving inclusive growth.”

Turning this vision into action requires innovative solutions. One such initiative is Wider Web, an AI-powered browser extension that makes digital experiences more accessible for people of determination, reinforcing e& UAE’s belief that inclusion should be built into technology, not added as an afterthought. With more than 99 percent of the UAE’s population connected and social media penetration exceeding 112 percent, the challenge is no longer about access alone; it’s about

MARCH 2025 | CXO INSIGHT MIDDLE EAST

19

COVER FEATURE

ensuring that connectivity creates equal opportunities for individuals, businesses, and entire communities.

“We believe connectivity is not just a privilege but a necessity, especially in a time where ease and accessibility shape how we live and work. Our goal is to ensure that everyone, regardless of where they are or who they are, can access the tools and opportunities needed to thrive in an increasingly digital world,” adds Masood.

CX is at the core In an economy where experience defines value, 73 percent of consumers regard it as a key factor in their purchasing decisions – ranking it after price and product quality, according to PwC. “Today’s consumers know exactly what they want – they demand convenience, personalisation, and value without compromise,” adds Masood.

We believe connectivity is not just a privilege but a necessity, especially in a time where ease and accessibility shape how we live and work

20

CXO INSIGHT MIDDLE EAST | MARCH 2025

At e& UAE, this philosophy is at the core of every customer interaction.

The company doesn’t only drive transformation through technology, it also leverages it to empower, connect, and enrich customer experiences (CX). By integrating AI-driven hyperpersonalisation, e& UAE ensures that both individuals and businesses experience seamless, intuitive, and meaningful digital interactions.

Introducing human-digital avatars is a testament to this vision – offering consistent, AI-powered service that anticipates needs, handles complex conversations, and proactively recommends tailored solutions.

The launch of ‘EASE’ (e& Autonomous Store Experience), the world’s first autonomous telecom store powered by AI is a great example of AI powered automation. The autonomous store is a combination of AI, machine learning, facial recognition, smart gates, robotics, smart-shelves and smart dispensing machines. This has redefined the future of retail and customer experience with the innovative integration of technology revolutionising the way connectivity services and smart devices are bought and simplifying the everyday for our customers.

Another testament to our focus on customer interactions is our commitment to enhancing digital engagement. Smiles – e& UAE’s

SuperApp – has redefined customer engagement, “With close to 1 million monthly active users evolving from a rewards platform into a comprehensive digital ecosystem, designed to offer convenience, cost-efficiency, and a better digital experience at every interaction,” Masood says.

AI and automation are redefining customer engagement, creating a distinct divide between businesses that embrace innovation and those that don’t. Zendesk research reveals that 70 percent of consumers already see this gap forming, while 59 percent of CX professionals are ready to fully embrace AI to break away from legacy practices.

At e& UAE, the results speak for themselves. “Our focus on customercentric solutions is evident – our call centre volume has dropped by 30 percent, while our Net Promoter Score (NPS) has increased by around 20 percent,” says Masood. “Today, 90 percent of our services are available digitally, and we aim to increase this further over time.”

Driving sustainability The telecommunications industry, as a consumer-facing and highly regulated sector, today more than ever needs to align with global sustainability goals.

Embedding sustainability is no longer just about regulatory compliance or reputation - it’s about creating tangible benefits for businesses, customers, and the planet. According to Deloitte, telcos are projected to reduce their carbon footprint by two percent, or 12 million tonnes of carbon emissions in both 2024 and 2025, highlighting the critical role of sustainability in driving profitability and customer loyalty.

“While global targets push for lower emissions, the true challenge is embedding sustainability into the core of technological advancement,” says Masood. “At e& UAE, we have already integrated AI to optimise energy use, reduce emissions, and drive intelligent, sustainable solutions. Our focus now is on scaling these innovations to ensure that every step forward in digital transformation also moves us closer to a greener, more responsible future.” e& also unveiled its Climate Transition Plan (CTP) last year, a six-

year roadmap designed to achieve net zero operations in the UAE for Scope 1 and 2 by 2030, while reducing Scope 1 and 2 emissions across the entire group by 43 percent from a 2022 baseline. Titled “Ambition to Action,” the plan underscores e&’s commitment to aligning innovation with environmental responsibility.

Focused on energy efficiency, renewable energy adoption, and advanced cooling technologies, the CTP outlines a clear pathway for tackling climate change. “The future lies at the intersection of technology and responsibility,” says Masood. “AI isn’t just about transforming industries – it’s a tool that allows us to redefine sustainability, creating solutions that benefit both the planet and the people we serve.”

More broadly, intelligent connectivity is one of the key building blocks of a sustainable future. By capturing a wealth of realtime data, 5G will enable people to manage resources far better than has been possible in the past, while making transport both safer and more efficient. Scientists will use the data collected by 5G networks to create the smart systems and new technologies humanity will need to address some of its most pressing

challenges, including climate change, an aging population and the spread of both chronic and infectious diseases.

Until the next crossroads As the telecom sector undergoes one of its most significant shifts, operators are being forced to rethink their role in the broader digital economy. Connectivity alone is no longer a competitive differentiator – success is now defined by the ability to create intelligent, integrated digital ecosystems that drive tangible business outcomes.

This shift demands telcos to recalibrate their strategies. The macroeconomic landscape, evolving customer expectations, and rapid advancements in AI and digital technologies have reshaped the industry, requiring telcos to think past traditional infrastructure and position themselves as orchestrators of digital ecosystems.

The role of telcos has never been more crucial. They have evolved from enablers of connectivity to architects of an AI-driven future where technology creates seamless, intelligent, and highimpact experiences across industries.

For e& UAE, this transition is about keeping pace with technological

65% The fraction of global organisations now using GenAI technologies Source: McKinsey & Company

advancements while about positioning itself at the centre of AI-driven transformation. The company has already fully embraced this future through its techco strategy, delivering ground-breaking intelligent connectivity solutions that are redefining how people and businesses engage with technology.

“We go beyond enabling transformation – we drive meaningful, value-driven progress,” says Masood.

“Our investment in AI, automation, and digital capabilities is guided by a clear purpose: to create tangible, lasting impact in the markets and industries we serve.”

MARCH 2025 | CXO INSIGHT MIDDLE EAST

21

FEATURE

THE DIVERSITY DIVIDEND

Diversity goes beyond reshaping workplace culture or ticking a box—it’s a powerful catalyst for innovation. We spoke to female tech leaders about how inclusive teams are shaping the future of enterprise technology

22

CXO INSIGHT MIDDLE EAST | MARCH 2025

A

s businesses strive to outpace competitors and meet the growing needs of customers, fostering a diverse and inclusive workforce has emerged as a critical driver of creativity, problem-solving, and resilience. A truly inclusive workforce, especially when it comes to gender diversity, isn’t just about representation; it’s a proven catalyst for innovation.

By bringing together different perspectives, experiences, and ideas, diverse teams challenge conventional thinking, reduce AI biases, and drive the creation of more usercentric technology. Companies that prioritise diversity aren’t just ticking boxes—they’re setting themselves up as industry leaders, capable of delivering groundbreaking solutions that push boundaries.

A diverse workforce fuels innovation by introducing fresh perspectives and challenging the status quo. Businesses that prioritise inclusivity gain a competitive edge, not just in culture but in the market.

Triveni Gandhi, Responsible AI Lead at Dataiku, emphasises diversity’s significance in reducing bias in

“Eliminating silos and fostering interaction between diverse professionals leads to technology that better serves customers and drives business success” Marta Georgieva, Acronis

“Involving diverse perspectives in every step of the development cycle ensures that different needs and capabilities are not overlooked or poorly designed” Triveni Gandhi, Dataiku

areas such as AI and enterprise software development: “When developing new technologies and different uses for AI across the enterprise, organisations need to focus on inclusive and responsible design practices. Involving diverse perspectives in every step of the development cycle ensures that different needs and capabilities are not overlooked or poorly designed.”

She further explains: “With a more diverse workforce, organisations can be certain that their products are being built to address the broadest sets of needs across a potential market.”

This aligns with Marta Georgieva, Global SP Recruitment Functional Leader at Acronis, who highlights how diversity leads to better, more intuitive products: “More women in decision-making positions have a significant influence on the development of enterprise technology... Improved problem-solving is the outcome of the diversity of ideas, creating innovative and effective solutions.”

MARCH 2025 | CXO INSIGHT MIDDLE EAST

23

FEATURE

is among those that embedded diversity into its corporate agenda. Randa El Sawi, Head of External Communications and Brand at Ericsson MEA, underscores this: “Diversity fosters creativity by bringing together different perspectives and experiences, ultimately leading to more effective problem-solving.”

To reinforce the business impact of gender inclusivity, she adds, “We’ve seen firsthand how increasing female representation enhances problem-solving capabilities across teams and contributes to more innovative solutions.”

Moreover, El Sawi highlights that Ericsson’s structured programmes, such as Girls in ICT and mentorship initiatives, have helped cultivate diverse talent. “Our goal of achieving 30 percent female representation across all levels by 2030 aligns with our commitment to closing the digital gender gap. By creating an inclusive environment where everyone feels welcome and valued, we encourage collaboration, foster unique ideas, and boost the overall performance of our teams.”

“We’ve seen firsthand how increasing female representation enhances problem-solving capabilities across teams and contributes to more innovative solutions” Randa El Sawi, Ericsson MEA

She further emphasises, “Eliminating silos and fostering interaction between diverse professionals leads to technology that better serves customers and drives business success.”

A diverse workforce is especially valuable in industries that require dynamic problem-solving, such as cybersecurity. Morgan Demboski, Threat Intelligence Analyst at Sophos, echoes this sentiment, saying: “Cyber threats are constantly evolving, and adaptability is key.

Diverse teams are naturally more agile and resilient. By ensuring that all voices are heard, cybersecurity firms can create more robust, future-ready solutions that proactively address emerging threats.”

Beyond industry-specific impacts, fostering diversity at scale requires a strategic commitment from leadership.

Organisations that integrate diversity and inclusion as core components of their business strategies are more likely to drive long-term innovation and business success. Ericsson 24

CXO INSIGHT MIDDLE EAST | MARCH 2025

“By ensuring that all voices are heard, cybersecurity firms can create more robust, future-ready solutions that proactively address emerging threats” Morgan Demboski, Sophos

Finally, incorporating fair practices in recruitment, internal promotions, training programmes, and manager positions also goes a long way in ensuring an equitable workplace.”

Similarly, Nadine Capelle, Staff Solutions Architect at Confluent, highlights that women’s career paths tend to be rather difficult. “Even when they have the same skills, women often have to work harder than men to demonstrate their abilities, and many still experience imposter syndrome despite having proven themselves.”

She further stresses the need for systemic changes: “It is necessary to reconsider workplace norms in order to achieve real progress. This includes flexible scheduling, redefining how leadership potential is assessed, and fostering an environment where women feel comfortable speaking up.”

Echoing this, Rania Wehbi, IBM Business Unit Leader at GBM, points out that structural barriers such as unconscious bias, a lack of female role models, and rigid workplace norms continue to hinder diversity. “One of the biggest challenges to gender diversity in leadership within enterprise tech firms is the difficulty women face in securing their first managerial role, which limits their long-term career progression,” she says.

“Companies must actively invest in ensuring visible role models and mentoring opportunities for young professionals to foster diverse leadership” Arushi Goel, Chainalysis

Overcoming barriers to gender diversity in enterprise tech Despite progress, women remain underrepresented in leadership roles within enterprise tech. A major hurdle is the promotion gap, in which fewer women are given opportunities to advance into managerial positions. Aparna T A, Senior Enterprise Analyst at ManageEngine, highlights a McKinsey study titled Women in the Workplace 2024 revealed that for every 100 men promoted to manager, only 81 women receive the same opportunity. “This disparity creates a long-term effect, limiting the number of women in senior executive roles,” she says.

She emphasises that addressing this imbalance requires a multi-faceted approach. “Supporting young mothers with flexible work policies can help retain talent without forcing career breaks. Providing mentorship opportunities for women early in their careers and nominating them for leadership programmes can help their career trajectories.

“Women need advocates—people who will champion them when they’re not in the room” Jessica Constantinidis, ServiceNow

MARCH 2025 | CXO INSIGHT MIDDLE EAST

25

FEATURE

Wehbi further suggests that companies can address this by standardising leadership evaluation criteria and actively providing sponsorship opportunities.

Creating a more inclusive leadership pipeline requires companies to challenge traditional hiring and promotion practices and implement structured diversity programs.

Therefore, recognising that diversity cannot be achieved without dismantling systemic biases is crucial and enterprises need to take steps to foster leadership pathways for underrepresented groups.

Thembeka Ngugi, Senior Vice President of Marketing at NTT Data, stresses the importance of addressing bias at all levels. “Unconscious bias is one of the major challenges when it comes to gender diversity. People often have ingrained biases that affect their perceptions. Organisations must embrace diversity by actively promoting leaders from diverse backgrounds and providing training programs to increase awareness.”

Addressing these challenges requires early intervention.

Arushi Goel, Head of Policy for the Middle East & Africa

“Mentorship helps women develop skills, build confidence, and expand professional networks” Rania Wehbi, GBM

“Providing mentorship opportunities for women early in their careers and nominating them for leadership programmes can help their career trajectories” Aparna TA, ManageEngine

at Chainalysis, argues that the solution begins with education and outreach. “The diversity gap often begins well before the workplace, in the corridors of education, early exposure, and professional networks. Companies must actively invest in ensuring visible role models and mentoring opportunities for young professionals to foster diverse leadership,” she says.

The power of mentorship and sponsorship Mentorship and sponsorship are critical in advancing women in tech leadership roles. While mentorship provides guidance and skill development, sponsorship actively propels women into leadership roles by advocating for them in decision-making rooms.

Jessica Constantinidis, Innovation Officer EMEA at ServiceNow, emphasises the importance of sponsorship: “Women need advocates—people who will champion them when they’re not in the room. Without a sponsor actively pushing their names forward, many talented women miss out on leadership opportunities.”

Strong mentorship and sponsorship programs create a ripple effect by empowering women to take on 26

CXO INSIGHT MIDDLE EAST | MARCH 2025

leadership roles and fostering a more inclusive workplace.

These initiatives are especially crucial in industries like technology, where visibility and access to senior leadership can significantly impact career progression.

“Mentorship helps women develop skills, build confidence, and expand professional networks,” says GBM’s Wehbi. “Sponsorship, however, goes a step further, as sponsors actively advocate for women, recommend them for leadership roles, and create access to highvisibility opportunities.”

Beyond skill development, mentorship also plays a pivotal role in building professional networks and offering support structures that help women navigate challenges in male-dominated industries. NTT Data’s Ngugi reflects on the impact of mentorship in her own career, saying: “As someone who has benefitted from great mentors in my own career, I am a great fan because it provides one with the appropriate guidance and support to help with navigating career challenges. Networking and visibility among industry leaders is key to long-term career advancement.”

“Networking and visibility among industry leaders is key to long-term career advancement” Thembeka Ngugi, NTT Data

“Diversity should never be a checkbox but a mindset that drives meaningful innovation and longterm success” Nadine Capelle, Confluent

A future of inclusive leadership and innovation For diversity to become a true driver of innovation, it must be embedded into company culture. Confluent’s Capelle articulates this well: “Diversity should never be a checkbox but a mindset that drives meaningful innovation and long-term success. An inclusive workforce fosters a psychologically safe environment where all employees feel valued and empowered to contribute their ideas.”

Organisations that cultivate inclusive environments will not only attract top talent but also build products and solutions that reflect the diverse needs of users worldwide.

ServiceNow’s Constantinidis says, “The key is creating an environment where talented women and underrepresented leaders have equal access to opportunities, sponsorship, and decision-making roles. That’s how we drive real change. By embracing diversity at every level, companies ensure that innovation thrives and that all voices contribute to success.”

The technology landscape stands at a transformative crossroads. Making diversity a foundational pillar of their culture allows organisations to unlock greater innovation, enhance resilience, and drive meaningful progress.“ MARCH 2025 | CXO INSIGHT MIDDLE EAST

27

EVENT

VISION MEETS IMPACT The CXO 50 Awards & Conclave honoured forward-thinking leaders who are redefining business success and driving innovation through technology

T

he seventh edition of the CXO 50 Awards and Conclave brought together visionary leaders, industry pioneers, and technology experts for an evening of insights and recognition. Held at the Hyatt Regency Dubai Creek Heights, Dubai, the event was a testament to the evolving role of CXOs in today’s dynamic business landscape.

The event kicked off with a keynote address by Jayakumar Mohanachandran, Group CIO, Buzeki Enterprises, setting the stage for discussions on ‘Leading through disruption.’ His insights resonated with the audience, emphasising the shifts required to navigate the AI-driven era.

“In today’s AI world, everything can be done, but the need is to foster innovation. Be empathetic, generate new ideas, keep experimenting, and improvising. AI accelerates, but human leadership inspires,” he stated, highlighting the importance of adaptability and vision.

He concluded his address with a strong message: “The future belongs to the learners, not the learned.”

Following the keynote, Anuja Shah, Head of Strategy and IT at Zurich Middle East, delivered a compelling presentation on ‘Macro outlook and emerging tech trends.’ Her powerful statement, “The question we often get asked is: will AI take our jobs? The question we should be asking is: will AI take our jobs to the next level,” sparked deep reflections among attendees.

The panel discussion, titled ‘The new mandate: How CXOs must evolve into strategic value leaders in the AI era’ was moderated by Basil Ayass, Head of Sales – Public Sector, and Interim Leader for

28

CXO INSIGHT MIDDLE EAST | MARCH 2025

Jayakumar Mohanachandran, Group CIO, Buzeki Enterprises

Anuja Shah, Head of Strategy and IT, Zurich Middle East

Africa, Google Cloud, and featured industry leaders Adam Lalani, CTO, Alliad, Atif Shaukat, Regional Director, Cyber Security – EEMEA, Mastercard, and Mubarik Hussain, IT Director, Distinguished Real Estate. They explored how CXOs must evolve into strategic value leaders in the AI era, focusing on AI’s shift from a support function to a business driver. Key points included the need for IT leaders to adapt strategies, manage investments, and align with business priorities while balancing speed and security. The conversation emphasised AI’s role in enhancing decision-making, risk management, and competitive advantage, underscoring the necessity of a strategic approach to AI implementation.

The event culminated in the highly anticipated CXO 50 Awards ceremony, celebrating visionary leaders who have exemplified exceptional innovation and impact in the digital era.

(LtoR) Basil Ayass, Head of Sales – Public Sector, and Interim Leader for Africa, Google Cloud; Adam Lalani, CTO, Alliad; Atif Shaukat, Regional Director, Cyber Security – EEMEA, Mastercard; and Mubarik Hussain, IT Director, Distinguished Real Estate

MARCH 2025 | CXO INSIGHT MIDDLE EAST

29

EVENT

Ravindran Ramiah

Aisha AlHemeiri

aafaq Islamic Finance

Abu Dhabi Department of Community Development

Sultan Al Mansoori

Abu Dhabi Media Network

Gokul Gopalakrishnan Acino Pharmaceuticals

30

CXO INSIGHT MIDDLE EAST | MARCH 2025

Ahmed Nabil Mahmoud ADIB

Muhammad Tariq Siddiqui

Shabeer Mangattuparambil

Abu Dhabi National Takaful

Abu Dhabi University

Mohanad Kattan ADNIC

Adam Lalani Alliad

Himanshu Puri

American Hospital Dubai

MARCH 2025 | CXO INSIGHT MIDDLE EAST

31

EVENT

Gaurav Manaktala

Afzal Lakdawala

Arabian Healthcare Group

ARM Holding

Mustansir Aziz Automech Group

Hussain Aljamri Bahrain Bourse

32

CXO INSIGHT MIDDLE EAST | MARCH 2025

Usman Muhammad Binghatti

Thomas Cherian

Dr. Shijin Prasad

Commercial Bank of Dubai

Cure Medical Centers

Ali Katkhada

Depa United Group

George Yacoub

Department of Health Abu Dhabi

Mubarik Hussain

Distinguished Real Estate

MARCH 2025 | CXO INSIGHT MIDDLE EAST

33

EVENT

Walid Radi

Dubai Airports

Tamer Hamed

Dubai Cable Company (Ducab)

Fatma Alblooshi

Dubai Electricity and Water Authority

Ali Hassan Al Hawai

Dubai Holdings Real Estate

34

CXO INSIGHT MIDDLE EAST | MARCH 2025

Saju Plasseril

Dubai National Insurance and Reinsurance

Faisal Khan

Dubai World Trade Centre

HE Mubaraka Ibrahim Emirates Health Services

Abdulrahman Khaiwi

Emirates National Schools

Abdul Rahman Shalabi

Arun Kumar Mohta Faisal Jassim Group

MARCH 2025 | CXO INSIGHT MIDDLE EAST

35

EVENT

Rajendra Sonawane

Praveen Sunny

flydubai

Fura Gems Inc

Jason Fernandes GEMS Education

Deepak Cheraparambil Global Care Hospital

36

CXO INSIGHT MIDDLE EAST | MARCH 2025

Ashok Acharya

Hamdan Bin Mohammed Heritage Center

Syed Abdul Nazar Kampali Indu Group of Companies

Shahab Ud Din

Ittihad International Investment LLC

Damir Jaksic

KEO International

Vikalp Shrivastava Kerzner International

Santosh Pathak

King’s College Hospital London – UAE

MARCH 2025 | CXO INSIGHT MIDDLE EAST

37

EVENT

Hareesh RS

Dr. Jassim Haji

LM Exchange

Nasser Artificial Intelligence reasearch & Development Centre

Rejish Krishnan Kandath Network International

Bassem Wazir NFPC

38

CXO INSIGHT MIDDLE EAST | MARCH 2025

Vats Varun Sobha Realty

Mohamed Hassan Rahma Elkhalifa

Aiman Othman

Martin Sebastian

Narayanan Namboothiri MG

Anuja Shah

Kiran Kumar

SRG Holding Limited

Watania

Zurich Middle East

UnionCoop

Xervon Industrial Services

Alpheya EDITOR’S CHOICE

MARCH 2025 | CXO INSIGHT MIDDLE EAST

39

INTERVIEW

GLOBAL MEETS LOCAL Pieter W Bil, SVP and MD, Kyndryl MEA, explains how the company’s global expertise helps enterprises adapt to evolving technology landscapes and unlock new growth opportunities

G

overnments and enterprises are making bold investments in AI, cybersecurity, and hybrid cloud to keep pace with evolving business demands. But technology alone isn’t enough. Success depends on expertise, strategic execution, and strong partnerships. With a strong presence in the Middle East, Kyndryl, is helping organisations navigate the ongoing transformation in the region.

At the core of Kyndryl’s approach is the seamless integration of global knowledge with localised execution.

With decades of experience in managing complex IT infrastructures for some of the world’s largest organisations, the company brings a deep understanding of digital transformation challenges and

Pieter W Bil, Kyndryl MEA

40

CXO INSIGHT MIDDLE EAST | MARCH 2025

solutions. However, instead of adopting a one-size-fits-all approach, Kyndryl tailors its services to align with regional needs, regulations, and business objectives.

“We bring global expertise, skills, and capabilities to the region, but we execute locally,” explains Pieter W Bil – Senior Vice President, Managing Director, Kyndryl MEA. “That means our customers get access to bestin-class IT solutions while ensuring compliance with regional regulations and business needs.”

As organisations scale, managing complex IT environments is becoming increasingly challenging. They generate vast amounts of operational data but turning that data into actionable insights remains a struggle.

IT teams often find themselves in reactive mode, addressing system failures and inefficiencies after they’ve already impacted business operations.

To help businesses stay ahead, Kyndryl offers solutions such as Kyndryl Bridge, an AI-powered platform that enables organisations to proactively reduce IT incidents, optimise performance, and accelerate transformation timelines.

“Through Kyndryl Bridge, we’ve helped clients cut IT incidents in half and significantly speed up transformation timelines. AI-driven insights allow businesses to make data-backed decisions that drive efficiency and innovation,” said Bil. Apart from enabling enterprises to optimise their IT infrastructure, Kyndryl is also focused on helping them harness the power of AI. Many organisations are eager to integrate AI into their operations, yet struggle with data readiness, governance, and security—key elements that determine AI’s success.

“If you do AI, everybody talks about the language models and all the sophisticated aspects—but that’s not what we do. What we do is help clients curate their data, make sure the data has the right quality, is at the right place, and is available at the right time. By the time they need to use AI, it is based on a solid foundation of data,” explained Bil.

We bring global expertise, skills, and capabilities to the region, but we execute locally”

This structured approach to AI implementation ensures that businesses in the region can effectively integrate AI into their operations, making better, data-driven decisions while ensuring compliance with local regulations.

With AI and cloud adoption accelerating across the region, organisations need the right

technology ecosystem to support these transformations. This is why strategic partnerships are at the core of Kyndryl’s approach. Kyndryl’s technology-agnostic model allows it to work with leading cloud and infrastructure providers, including Google Cloud, AWS, Microsoft, Dell, and VMware. This flexibility ensures businesses get the best-fit solutions

rather than being locked into a single vendor.

In Saudi Arabia, where data sovereignty and regulatory compliance are key, Kyndryl has forged local partnerships to integrate global expertise with national priorities. Collaborations with firms like Context for Google Cloud and Ejada for Arab National Bank (ANB) ensure businesses can access advanced cloud and AI solutions while staying aligned with local regulations.

“I think what makes AI particularly compelling for Saudi Arabia is the fact that you have data sovereignty—you want to make sure the data stays in the country. The intriguing part is how we now leverage global capabilities while making them locally available, working with partners who are investing big-time—like hyperscalers Google, AWS, and Microsoft—to make this real,” said Bil. As technology rapidly evolves, enterprises must leverage AI, cloud, and cybersecurity to maintain a competitive edge. Those equipped with the right technology and expertise will be best positioned to seize new opportunities and drive innovation. Kyndryl can support this journey by providing tailored solutions, deep industry expertise, and strategic partnerships to help organisations navigate complexity and accelerate growth.

MARCH 2025 | CXO INSIGHT MIDDLE EAST

41

INTERVIEW

POWERING THE

‘NEXT IN AI’ Wassim Chourbaji, Senior Vice President for Government Affairs EMEA, shares insights into Qualcomm’s AI strategy, regulatory efforts, and the future of AI-powered computing in the Middle East

A

rtificial intelligence is undoubtedly shaking up industries across the globe, and big tech players are figuring out their place in this fastmoving evolution. For Qualcomm, AI is a massive opportunity, one they’ve been preparing for over a decade. With deep roots in smart computing, connectivity, and edge processing, the company is doubling down on AI-driven innovation.

42

CXO INSIGHT MIDDLE EAST | MARCH 2025

Wassim Chourbaji, Qualcomm’s Senior Vice President for Government Affairs EMEA, Qualcomm, recently discussed the company’s AI strategy in the Middle East, its approach to regulation, and how AI-powered devices are shaping the future.

AI as a generational opportunity

“We look at AI as a generational opportunity,” Chourbaji explained.

“It’s a technology we have been investing in for over ten years, and today, we have shipped more than two billion AI-enabled products.”

While Qualcomm is widely recognised for its contributions to the smartphone industry, its AI efforts extend far beyond mobile technology. The company is integrating AI into PCs, extended reality (XR), industrial IoT, automotive, and cloud computing— positioning AI as a fundamental layer of future technology rather than an isolated feature.

The timing is ideal. The AI chipset market is expected to reach approximately $71 billion in 2024—an increase of over 30 percent from the previous year. Qualcomm is leveraging its expertise in high-performance, low-power computing to ensure AI-driven devices are not only intelligent but also power-efficient and seamlessly connected via WiFi, Bluetooth, and 5G. Rather than viewing AI as a standalone innovation, Qualcomm sees it as a key driver in transforming industries and redefining enterprise operations.

Building AI ecosystems in the Middle East

The Middle East is emerging as a key player in AI adoption, with countries like Saudi Arabia and the UAE making substantial investments in digital transformation. Qualcomm is taking an ecosystem-driven approach in the region, focusing on collaboration rather than simply selling products.

“We are not just here to open a business development office and sell products,” Chourbaji said. “We come in to innovate, co-invest, and co-develop.”

A prime example is Qualcomm’s collaboration with Saudi Aramco, where AI is being utilised to enhance industrial operations, optimise costs, improve safety, and drive sustainability. The company is also working with ADNOC and the Saudi Data & AI Authority (SDAIA) to expand AI applications across both public and private sectors.

HOSTED BY

OFFICIAL GOVERNMENT CYBERSECURITY PARTNER

OFFICIALLY SUPPORTED BY

MIDDLE EAST AND AFRICA’S LARGEST CYBERSECURITY EVENT

Under MajestyKing KingMohammed MohammedVIVI Underthe theHigh HighPatronage Patronage of His Majesty UNDER THE THE AUTHORITY AUTHORITY OF UNDER OF

ININ PARTNERSHIP WITH PARTNERSHIP WITH

ORGANISED

BY BY ORGANISED

14 -- 16 16 APRIL MARRAKECH 14 APRIL 2025 2025 MARRAKECH

Defining Africa’s Future with AI Impact FEATURING

MOROCCO

AFRICA’S LARGEST TECH AND STARTUP EVENT JUST GOT BIGGER

45,000 ATTENDEES

1,500

EXHIBITING & STARTUP COMPANIES

GOVERNMENT REPRESENTATIVES

650+

COUNTRIES REPRESENTED

435

660+

MEDIA ATTENDEES

130+ SPEAKERS

/gitexafrica

FEATURING THE LASTEST SOLUTIONS & THOUGHT LEADERSHIP: •

AI EVERYTHING Cloud x IOT x AI

•

GITEX Agritech & Food Security

•

Cybersecurity

•

GITEX EdTech

•

Telecom / Network Infrastructure

•

Sports Tech

•

Digital Cities

•

Sustainability

•

Future Banking and Finance

•

Mobility

•

Consumer Tech

•

GITEX Digi Health

•

Startups

GET YOUR TICKETS TO VISIT

LAST CHANCE TO EXHIBIT

INTERVIEW

discussions about designing and potentially manufacturing AI PCs locally, further advancing the region’s AI ambitions.

AI and data: The push for ethics and sovereignty

Wassim Chourbaji, Qualcomm’s Senior Vice President for Government Affairs EMEA, Qualcomm

We are not just here to open a business development office and sell products. We come in to innovate, co-invest, and co-develop One of Qualcomm’s key achievements in the region is the ALLAM AI PC, a pioneering Arabic-language large language model (LLM) PC developed in partnership with Saudi stakeholders.

“This is an AI PC with a 7-billionparameter Arabic LLM that runs completely offline,” Chourbaji said. “It is designed to be secure and private, making it ideal for government services.”

Beyond its immediate applications, this project has also sparked

As AI adoption increases, so do concerns about data sovereignty.

Governments and enterprises want AI solutions that ensure sensitive data remains within national borders. Qualcomm’s approach? A hybrid AI model.

“With our technology and platforms, we are best positioned to enable sovereign cloud and sovereign data,” explained Chourbaji.

“We’ve demonstrated hybrid models where a 7-billion-parameter model runs on the device while a 70-billion-parameter model operates in the cloud. They communicate seamlessly to optimise efficiency and security.”

To further strengthen data security, Qualcomm has introduced AI appliances—secure, air-gapped AI servers that organisations can deploy without relying on cloud connectivity. This ensures sensitive data remains completely private, addressing regulatory compliance and cybersecurity concerns.

“Sovereign cloud is an area of significant growth,” he said. “Many governments and enterprises want AI systems that keep their data within their country’s boundaries, and Qualcomm is helping to enable that.”

As AI continues to evolve at a rapid pace, discussions around ethics, security, and responsible deployment have become increasingly important. Chourbaji, who has participated in global AI policy discussions, highlights the necessity of working closely with regulators.

“AI, like any transformative technology, can be used for good or bad,” he said. “That’s why it is critical to have regulatory frameworks that balance innovation with security and privacy. We work closely with governments to provide insights into how regulations might

impact innovation, but ultimately, we comply with the laws set by elected officials.”

For Qualcomm, security and privacy are integral to AI design.

Running AI on edge devices, rather than in the cloud, enhances data privacy. In industrial environments, AI plays a supportive role— enhancing worker safety and operational efficiency rather than replacing human jobs.

The future: AI-powered devices and beyond

Looking ahead, Chourbaji envisions an increasing shift towards AIpowered devices and extended reality (XR) applications. Qualcomm is heavily investing in nextgeneration smart glasses, industrial AI, and autonomous computing.

“Smart glasses powered by AI could be game-changing,” he said.

“Imagine a visually impaired person wearing glasses that describe their surroundings in real time, or an industrial worker using AI-powered AR for diagnostics and maintenance.

These technologies will redefine how we interact with the world.”

Beyond consumer technology, Qualcomm continues to drive AI into critical industrial and enterprise applications, ensuring that AIpowered advancements lead to tangible benefits in productivity, efficiency, and safety.

AI adoption is accelerating in the Middle East, and Qualcomm is positioning itself as a key enabler of innovation. Through co-development, regulatory engagement, and localised AI initiatives, the company is actively shaping the region’s AI future while aligning with national priorities.

“There’s always a ‘next’ in AI,” Chourbaji said. “Whether it’s the next AI-driven smartphone, PC, or mixed reality device, our focus is on pushing boundaries while ensuring AI is used responsibly and effectively.”

From sovereign cloud solutions to AI-powered smart devices, Qualcomm is driving the AI evolution forward, ensuring that innovation is both cutting-edge and ethically sound.

MARCH 2025 | CXO INSIGHT MIDDLE EAST

45

FEATURING

23 - 25 APRIL 2025 | MARINA BAY SANDS WEDNESDAY - FRIDAY: 10AM - 5PM

THE ASIAN INAUGURAL EDITION Of GITEX GLOBAL, LARGEST TECH SHOw IN THE wORLD ASIA’S LARGEST & MOST GLOBAL TECH, STARTUP & DIGITAL INVESTMENTS EVENT

#GI T E X AS I A | #AI E V E R Y T H I NG A SIA

GET YOUR fREE TICKET TODAY

ADVANCING BOLD GLOBAL PARTNERSHIPS IN ASIA

INTERVIEW

TURNING THE TIDE

Ezequiel Steiner, CEO of Acronis, discussed the value of Managed Service Providers (MSPs) and artificial intelligence (AI) in the new era of cyber protection and digital defence

MARCH 2025 | CXO INSIGHT MIDDLE EAST

47

ANALYSIS

A

s organisations navigate an increasingly complex cybersecurity landscape, the role of Managed Service Providers (MSPs) has evolved from basic IT support to strategic security enablers. Businesses today face mounting cyber threats, expanding IT infrastructure, and a shortage of skilled professionals, making MSPs indispensable in delivering scalable cybersecurity solutions. By providing expertise, automation, and advanced protection services, MSPs are bridging the IT skills gap and helping organisations strengthen their security posture.

In this interview, Ezequiel Steiner, CEO of Acronis, shares insights into the company’s growth, the value of MSPs amid an evolving cybersecurity landscape, and the transformative impact of artificial intelligence (AI).

A strong year Reflecting on 2024, Steiner describes it as a “great year” for Acronis, characterised by strong growth, profitability, and organisational maturity. With approximately 2,000 employees worldwide, the company has experienced significant expansion in its service provider business.

“There’s a growing demand for outsourced IT protection as businesses struggle with infrastructure complexity,” says Steiner. “Our service provider partners are seeing an explosion in demand from companies that cannot

MSPs have a broader view of security threats and best practices since they work with multiple clients, giving them an edge over inhouse teams 48

CXO INSIGHT MIDDLE EAST | MARCH 2025

Ezequiel Steiner, Acronis

cope with the increasing complexity of IT infrastructure.”

Acronis’ recent majority sale to a private equity firm further validated its strategic direction and financial success, reinforcing the company’s commitment to innovation in cybersecurity and data protection.

Empowering MSPs As part of its 2025 strategy, Acronis is expanding its network of MSP partners to meet the rising demand for managed cybersecurity solutions.

With the global MSP market expected to double by the end of the decade, the company is wellpositioned to provide insights into how the Middle East cybersecurity landscape is evolving and the factors driving this transformation.

Steiner identifies three key factors shaping the shift towards MSP-driven cybersecurity: • Digitalisation and AI adoption Organisations are expanding their IT infrastructure to support digital processes, increasing cybersecurity risks and management challenges.

• Complexity - As IT environments grow more sophisticated, in-house teams struggle to manage them effectively.

• IT Talent shortage - By 2030, the global shortfall of IT professionals is expected to reach 85 million, making it difficult for companies to build in-house expertise.

Through its integrated approach, Acronis enables MSPs to deliver comprehensive security solutions

without relying on multiple disjointed tools. This allows them to scale efficiently, automate routine tasks, and provide higher levels of security to their customers. Additionally, Acronis invests in training and certification programmes to equip MSPs with the necessary expertise to navigate the ever-changing cybersecurity landscape.

Acronis has built a robust network of 370 service provider partners across the Middle East, including 200 in the UAE, supporting over 303,650 customers in the region.

“We design our solutions to help MSPs manage more endpoints with fewer resources,” Steiner explains. “Automation and AIdriven processes allow technicians to handle a larger workload more effectively.”

The Acronis platform integrates backup, disaster recovery, endpoint protection, remote management, and remote access into a single solution, reducing complexity and improving security outcomes for MSPs and their customers.

“Organisations simply cannot fill the IT gap on their own,” Steiner notes. “MSPs have a broader view of security threats and best practices since they work with multiple clients, giving them an edge over in-house teams.”

He adds that MSPs benefit from

economies of scale, reducing costs while enhancing cybersecurity and operational efficiency.

AI and the cybersecurity threat landscape AI is both a weapon and a defence in the cybersecurity space, with attackers and defenders leveraging AI in increasingly sophisticated ways.

“Cybercriminals are using AI to launch more advanced phishing attacks, making them harder to detect,” says Steiner. “AI is also being used to map networks and identify vulnerabilities faster than ever before.”

To counter these threats, Acronis is enhancing its AI-driven defences, improving threat detection, automating response processes, and strengthening overall security.

“It’s a constant cat-and-mouse game,” Steiner admits. “While cybercriminals evolve their methods, we are continuously developing AIpowered solutions to stay ahead.”

Bridging the human factor in cybersecurity Despite advancements in AI-driven security, human error remains one of the biggest vulnerabilities.

“Even with the best tools, companies remain vulnerable if employees fall for phishing scams or misconfigure security settings,” Steiner explains. “That’s why security awareness training is critical.”

Acronis has adapted its approach by making essential security features, such as multi-factor authentication and immutable storage, mandatory rather than optional.

“We realised that even when companies knew these features were important, many were not enabling them,” he says. “So we made them default settings to ensure better protection.”

Simplifying cybersecurity Looking ahead, Steiner believes the industry must focus on reducing complexity in IT security.

“Cybersecurity has become overly complex, with businesses needing multiple tools to protect their infrastructure. This creates gaps and inefficiencies,” he says.

Acronis has long championed a platform approach, integrating cybersecurity and data protection into a single solution. This holistic strategy not only improves protection but also simplifies security management for businesses of all sizes.

In the Middle East, Acronis operates through a channel-driven model, partnering with distributors, MSPs, and security service providers.

“We empower our partners with education, technology, and support to help them succeed,” says Steiner.

“This channel-driven approach has been key to our regional success.”

“We empower our partners with education, technology, and support to help them succeed,” says Steiner.

“This channel-driven approach has been key to our regional success.”

Industries such as government, financial services, and healthcare are among the key drivers of demand for local data storage solutions. “We believe in the UAE’s cybersecurity vision and have invested in local infrastructure to ensure data sovereignty,” says Steiner. “Given our strong growth, we’re exploring additional regional data centres, with Saudi Arabia likely next in line.”

The promise and peril of AI As the conversation shifts back to AI, Steiner reflects on its potential benefits and challenges.

“I’m excited about AI’s ability to enhance productivity and allow us to achieve more with the limited time we have,” he says. “But my concern is how society will adapt to AI-driven automation. It will cause major disruptions, and we must ensure that those affected are supported.”

As Acronis continues to expand its footprint, Steiner remains optimistic about the company’s ability to navigate the evolving cybersecurity landscape.

“Our mission is to provide businesses with the best protection against cyber threats while making IT security more accessible and manageable,” he concludes. “We’re committed to driving innovation and supporting our partners as they secure the digital world.

FEBRUARY 2025 | CXO INSIGHT MIDDLE EAST

49

VIEWPOINT

SECURING IT-OT INTEGRATION:

HOW MANAGED FILE TRANSFER MITIGATES RISKS

By Saif Alrefai, Solutions Engineering Manager, OPSWAT

A

s we navigate the third millennium, the global economy faces significant uncertainty, marked by economic downturns and pandemics. Yet, in the midst of these challenges, the Middle East has demonstrated impressive resilience — partly thanks to its ongoing digital transformation efforts. Much of its rock-steadiness comes from the willingness of enterprises both public and private to transform. Accelerated by digital technologies, the greatest enemy of this progress is also digital.

Cyber adversaries lurk in the virtual grass ready to strike at the merest slip-up.

Recently, cybercriminal groups have increasingly relied on supply-chain attacks, exploiting vulnerabilities in multiple organisations with a single campaign. In late 2020, the Cl0p ransomware group targeted Accellion’s File Transfer Application (FTA), affecting over 100 organisations worldwide. By 2023, Cl0p’s expertise in supplychain attacks had expanded, impacting MOVEit Transfer and affecting 94 million users across

50

CXO INSIGHT MIDDLE EAST | MARCH 2025

2,500 businesses, causing billions of dollars in damages.

Given their participation in the global digital economy, Middle East countries are squarely in the firing line for such attacks. This vulnerability is particularly stark in the manufacturing, heavyindustry, and energy production sectors, which have received close attention in a region that is dedicated to the diversification of GDP. Digitalisation in these enterprises has led to a merger between data-driven systems (IT) and physical equipment (OT) that has left the latter more vulnerable to attack through file transfers.

The deadlines of economic Vision programmes loom; the potential for widespread disruption in the heat of a supply-chain attack also looms. Given these rising threats, it’s critical for the Middle East’s industries, especially in sectors like manufacturing and heavy industry, to adopt robust security measures. This is where Managed File Transfer (MFT) can play a pivotal role. MFT enables secure, efficient, and reliable data exchange between IT and OT systems, especially where critical infrastructure is involved.

On track, yet tied down

Keeping the digital-transformation train on the tracks can often require complex systems integration, especially when one is dealing with the IT-OT merger. MFT is an arbiter between IT (enterprise platforms, data warehouses, and core systems such as ERP) and industrial control systems (ICS). Smooth dataflows across IT and OT domains are vital for real-time visibility and operational efficiency. Building on its seamlessintegration capabilities, MFT can apply industry-standard encryption protocols to protect at-rest and intransit data. This is very important in merged systems because sensitive OT data often intersects with business data — a vulnerable nexus

Given their participation in the global digital economy, Middle East countries are squarely in the firing line for such attacks

often targeted by cybergangs.

MFT will use dual-layer (two separate algorithms) encryption to keep sensitive files from unauthorised eyes.

Some MFT solutions integrate with other cybersecurity tools to assist with detection, analysis, remediation, and mitigation.

The threat intelligence that can result from these integrations can go so far as to stop zero-day attacks. OPSWAT ’s Metadefender MFT leverages multiscanning and Content Disarm and Reconstruction (CDR) technologies to enhance security further. By scanning files with multiple antivirus engines, multiscanning ensures a higher

detection rate of threats, while CDR neutralises potentially harmful content within files, effectively eliminating embedded malware and vulnerabilities before they reach your systems.

Transferred files are subjected to comprehensive scans, and no file is forwarded without being certified as “clean.” This additional layer of security adds rigor to the threat posture in merged IT-OT environments where file integrity is of paramount importance.

Extra steps like these — which are logged for auditing purposes but invisible to end users — help protect both the business (data assets) and the industrial (physical assets) sides from threats that could compromise sensitive data or take operations offline.

MFT is built with the understanding that teamwork is everything. In their merger, not only do IT and OT systems need to collaborate; their users must do so as well. MFT solutions make intuitive interfaces available to the end users that understand the business best. They can automate their own workflows, customise transfer settings, and track data movement in real time, giving them significant control over the business’ most vulnerable digital transactions. IT and OT teams can collaborate more effectively without the need for deep technical expertise, which addresses the challenge posed by the GCC region’s cybersecurity skills gap.

Connected and efficient

Digital transformation is the region’s best ally in its continuing success story. In its OT-dominated industries, the merger with IT can come with boosts to both efficiency and security. By leveraging these tools, innovators in the Middle East can confidently connect IT and OT, building a strong digital ecosystem. This will provide realtime insights and help shape the region’s prosperity for years to come.

MARCH 2025 | CXO INSIGHT MIDDLE EAST

51

VIEWPOINT

A ROADMAP TO IT SUCCESS IN THE AI ERA

By Fares Asadi, Director of Solution Consulting MEA, ServiceNow

52

CXO INSIGHT MIDDLE EAST | MARCH 2025

A

s organisations in the UAE, and across the globe for that matter, execute on their AI strategies, discussions have (rightly) quickly escalated from department watercoolers to C-suite boardrooms. Analytical minds have thankfully prevailed, and we now find ourselves commonly discussing AI maturity. In an effort to form a global picture of these discussions, ServiceNow collaborated with ThoughtLab on a survey of 500 technology decision makers. What emerged was a clear distinction between “Pacesetters” — technologists who are redefining the IT function and driving strategic change across the enterprise — and Everyone Else.

Pacesetters demonstrated a clearer understanding of tech and non-tech

To alleviate the pressure on overworked IT teams, Pacesetters are decentralising IT through the formation of strategic partnerships

principles. They were focused on adding value today, tomorrow, next year, and next decade. So, let’s take a look at what the Pacesetter does that sets them apart and points the way to success for Everyone Else.

1

Turning cost into revenue

Pacesetters have transformed corporate reputation from a cost centre to a value hub. AI demands a holistic IT approach—fostering collaboration, breaking silos, and investing in widely applicable tools.

IT Pacesetters embrace AI-centric solutions to enhance customer connections, boost productivity, and drive innovation.

In contrast, those clinging to the outdated “IT is an overhead” mindset risk falling behind as competitors attract customers.

Pacesetters build hybrid IT departments that not only manage costs but also generate revenue.

Notably, 44 percent of Pacesetter tech leaders align IT with business strategy, compared to 23 percent of others. Over half (58 percent) of technologists are future-proofing their businesses by making IT decisions value-driven rather than purely operational.

2

Forming strategic partnerships In more and more UAE

companies, AI is everywhere.

Our survey found this to be true around the world. To alleviate the pressure on overworked IT teams, Pacesetters are decentralising IT

through the formation of strategic partnerships. Having bridged old operational silos, these organisations are able to take a business-wide view of tech. This is great for technologists, who can now be evaluated on their ability to impact the business as a whole. It is also better for the AI journey because the collaboration between IT and CXOs enhances implementation and governance.

Our global findings showed that 40 percent of tech decision makers believe operational silos are impeding digitalisation. We also found that Pacesetter enterprises tend to collaborate more with the CEO (81 percent; 51 percent of others) and CTO (68 percent; 57 percent of others).

3

Becoming cultural change agents

In the spirit of becoming the change they want to see, Pacesetter technologists are digging deep into their mines of soft skills.

Collaboration and problem-solving attributes historically accelerate change and increase the likelihood of positive results. Pacesetters make innovation part of the business.

They train employees to think creatively. And encouragement for out-of-the-box thinking comes from the most senior levels of the company.

In our research, we found that two thirds (67 percent) of Pacesetters were focused on creating a culture of innovation, compared with 58 percent of others. We also gauged

4 in 10 The proportion of tech decision-makers who believe operational silos are impeding digitalisation

strong interpersonal skills among Pacesetters (66 percent; 34 percent for others), and we noted robust leadership and communication skills (60 percent; 37 percent for others).

4

Getting hands-on with hiring and upskilling

GCC business leaders recognise the region’s IT, AI, and STEM skills gaps. ServiceNow’s global study found that 70 percent believe AI adoption requires employee training. Technology decision-makers must now engage in recruitment and collaborate with CHROs to identify needed skills and implement upskilling programmes.

Our research shows that 44 percent of IT Pacesetters collaborate with CHROs, compared to 30 percent of others. Forward-thinking technologists work with HR to design training programs, such as equipping customer service agents with AI tools to enhance service speed and relationship-building. By fostering a collaborative culture, IT and HR leaders can address skill shortages and drive successful AI adoption.

Horizon bound

In several organisations, we are seeing UAE-based technology decision makers being graded on how much they impact business metrics like revenue and shareholder value; on whether they can effectively flip their function from a sole cost centre to a hybrid centre for both costs and revenue generation. Two thirds of the countries in ServiceNow’s global survey are planning to operate as hybrids by 2027.

Whether an enterprise is spinning its wheels in the sand or bound for the top of the dune will come down to its technology decision makers — leaders that will need new business-focused skills and fresh interpersonal approaches to power their organisations up the bank. Everybody has a role to play, but it is the technologists that must take charge of the caravan. For these Pacesetters, this is the year they win big.

MARCH 2025 | CXO INSIGHT MIDDLE EAST

53

VIEWPOINT

OUT WITH THE OLD:

WHY IT’S TIME FOR NEW CYBERSECURITY HABITS

By Garth Braithwaite, GM Emerging Markets, Gigamon

T

he Middle East region is setting the stage for a future defined by smart cities, artificial intelligence (AI), and connected digital infrastructure.

These technological advancements, however, bring a host of new challenges and threats, at the top of which is cybersecurity. There is a critical need for robust systems to safeguard the UAE’s digital

54

CXO INSIGHT MIDDLE EAST | MARCH 2025

landscape through enhanced visibility, trust, and innovation.

Deep observability: Enhancing network visibility

Hybrid cloud environments and encrypted data traffic are commonplace in the Middle East.

Unfortunately, these advancements create blind spots for cybersecurity systems. A Gigamon survey

revealed 70 percent of global Chief Information Security Officers (CISOs) find their current tools inadequate due to these limitations.

Additionally, 84 percent of CISOs have prioritised gaining visibility into encrypted traffic as a core objective for 2025 to tackle this challenge.

Deep observability goes beyond traditional network monitoring. It allows analysing traffic, identifying

patterns, and detecting threats in real time. For the region, this approach boosts operational security and ensures the resilience of its digital transformation initiatives and achieving its ambitious goals to create the smartest cities, both regionally and globally.

Balancing innovation and risk: Utilising AI in cybersecurity

AI is transforming cybersecurity by automating threat detection and response. However, it’s a doubleedged sword—cybercriminals are using AI to launch sophisticated attacks. 83 percent of CISOs expect more AI-driven ransomware in the next year.

Deepfake scams and autonomous malware highlight the urgency of this issue. Organisations must adopt predictive AI to identify vulnerabilities and mitigate risks before they escalate. 46 percent of CISOs plan to invest in AI automation to close visibility gaps, enhancing security. Proactive AI adoption is key to protecting businesses and citizens in an evolving threat landscape.

Aligning cybersecurity efforts with UAE’s sustainability goals

Cyber breaches, as they come with, sometimes heavy, environmental costs. Prolonged downtimes, data recovery processes, and inefficient system rebuilds increase energy consumption significantly, contributing to the

84% The proportion of CISOs prioritising encrypted traffic visibility as a key 2025 objective

region’s carbon footprint. Aligning cybersecurity breaches go beyond the financial liabilities strategies with environmental, social, and governance (ESG) goals is an opportunity to create a more sustainable future.

By preventing breaches, organisations reduce unnecessary energy usage, minimise waste, and support the region’s ambitious sustainability agenda, reinforcing its commitment to innovative yet environmentally responsible development.

Trust as the new digital currency

With the Middle East’s growing global presence, trust emerges as a key pillar of its digital strategy. Highprofile cyberattacks on sectors such as healthcare, banking, and energy have shown how quickly consumer confidence can erode. Maintaining this trust requires transparency and robust security frameworks.

Zero-trust models are particularly effective. They operate on the principle that no user, system, or device is automatically trusted, regardless of whether they are inside or outside the network.

This ensures the security of every interaction, from accessing data to completing customer transactions.

Distributed compliance models can also be integrated into organisational structures, to ensure transparency and accountability without hindering innovation.

Gamifying cybersecurity: Addressing the talent shortage

The cybersecurity sector faces a growing talent gap. Traditional training methods are struggling to meet demand, leaving organisations vulnerable to emerging threats.

Gamified training programs offer a compelling solution, turning learning into an interactive experience, and attracting young talent and granting them the tools to face real-world challenges.

Industry-government collaborations can amplify this effort. Developing region-specific platforms that incorporate cultural and regional contexts can boost

With the Middle East’s growing global presence, trust emerges as a key pillar of its digital strategy” engagement and effectiveness.

Initiatives such as cybersecurity competitions, hackathons, and simulated attack scenarios can further inspire the next generation of cybersecurity professionals.

Building a collaborative future

Collaboration is key to tackling cybersecurity challenges in the UAE and beyond. Strategic partnerships help organisations understand their needs and implement tailored security strategies. Our longstanding partnership with players such as Exclusive Networks highlights how alliances can enhance network monitoring and meet the UAE’s evolving cybersecurity needs.

International cooperation is also crucial. Strengthening digital ties with global economies through shared frameworks and crossborder initiatives boosts collective security efforts.

The region’s technological progress reflects bold ambition, but innovation brings responsibility.

Deep observability, responsible AI adoption, sustainable practices, trust-building, and gamified talent development are essential pillars of cybersecurity. By focusing on these areas, organisations can protect digital assets while positioning themselves as global technology leaders.

Ensuring visibility across every corner of the hybrid environment marks the first step toward resilience. By taking proactive measures now, we lay a solid foundation for a safer, more secure digital future.

MARCH 2025 | CXO INSIGHT MIDDLE EAST

55

BLOG

THE AI POWER SHIFT Sunil Paul, MD, Finesse, on how DeepSeek is driving AI democratisation

other major AI companies have employed up to 16,000 GPUs for similar tasks. This is a game-changer for AI accessibility, especially in the region, where governments and enterprises are heavily investing in AI but are also mindful of cost and sustainability.

For regional startups, universities, and research institutions, this means one thing: AI innovation no longer requires a Silicon Valley-sized budget.

Advanced models can be developed, tested, and implemented by businesses without being overburdened by expensive infrastructure.

A catalyst for AI growth in the Middle East

Making AI more accessible, without the price tag

Processing power has always been one of the main obstacles to the 56

CXO INSIGHT MIDDLE EAST | MARCH 2025

Historically, access to AI has been dictated by a handful of Western tech giants that control the most powerful models and hardware advancement of AI. Sophisticated AI models require high-performance GPUs for training and operation, which can be prohibitively expensive. Opensource frameworks like TensorFlow and PyTorch made AI development more accessible, but a major bottleneck has always been hardware.

DeepSeek flips the script. Instead of focusing on sheer processing power, it prioritises efficiency—getting more out of existing hardware. For instance, DeepSeek’s V3 model was trained using approximately 2,000 Nvidia H800 GPUs over 55 days, incurring a cost of around $5.58 million. In contrast,

AI for everyone, not just the few

For a long time, AI innovation has felt like an exclusive game, dictated by who could afford the most powerful machines. DeepSeek is proving that it doesn’t have to be that way. For the Middle East, this is an opportunity to redefine the AI landscape both regionally and globally. The democratisation of AI is increasingly becoming a reality, and the Middle East is in a prime position to seize the opportunities with both hands.

Editorial credit: JarTee / Shutterstock.com

F

or years, the AI race has felt like an exclusive club—one where only those with deep pockets and access to massive GPU clusters could truly compete. Opensource AI development, in particular, has been seen as trailing behind proprietary efforts led by well-funded giants such as OpenAI, Google DeepMind, and Anthropic. The assumption was simple: if you wanted to build cutting-edge AI, you needed expensive infrastructure.

DeepSeek, a Chinese AI startup, is challenging this long-held belief, demonstrating that AI need not be a luxury available only to the biggest IT companies. DeepSeek’s method maximises hardware efficiency rather than depending on computational brute force, making high-performance AI more accessible. And while this shift has global implications, nowhere is its potential more exciting than in the Middle East—a region investing heavily in AI but still navigating challenges around cost, infrastructure, and digital sovereignty.

The Middle East is emerging as a major AI player, led by the UAE and Saudi Arabia. Initiatives like Vision 2030 and the UAE’s National AI Strategy 2031 highlight a strong commitment to AIdriven transformation across sectors.

Despite the surge in AI investment, there is still a lack of infrastructure.

High costs and limited access to computing power hinder local startups and businesses. DeepSeek’s innovations could help overcome these barriers, making AI more viable for companies of all sizes.

There’s another critical factor at play: AI sovereignty. Historically, access to AI has been dictated by a handful of Western tech giants that control the most powerful models and hardware.

But Middle Eastern governments have been vocal about reducing dependence on foreign technology, pushing for greater local ownership of AI capabilities. DeepSeek aligns perfectly with this by focusing on efficiency and open-source accessibility, it enables governments and enterprises in the region to develop AI solutions on their own terms.

The trusted source for channel intelligence

SMART INNOVATION. STRONG PARTNERSHIPS. STRATEGIC SUCCESS.

For enquiries Merle Carrasco Commercial Director, Insight Media & Publishing M: +971 55 118 1730 E: merlec@insightmediame.com

WHAT’S NEW

ACER: Connect M6E 5G Mobile Wi-Fi Acer has introduced the Connect M6E 5G Mobile Wi-Fi, a portable hotspot designed for high-speed internet access in over 135 countries. The device supports SIM, virtual SIM, and SignalScan technology, ensuring stable 5G connections.

Equipped with an 8,000 mAh battery, the M6E provides up to 28 hours of continuous use and supports fast charging via USB Type-C. Users can connect up to 20 devices simultaneously, making it suitable for both work and entertainment.

The device supports Wi-Fi 6E on the 6 GHz band with 2x2 MIMO technology, reducing network congestion. NFC touch-to-connect simplifies pairing with Android devices.

Designed for durability, it features IP68-rated water and dust resistance and enterprise-grade security with WPA3 encryption, VPN support, and firewalls. Compact and lightweight, the M6E is built for reliable internet access on the go.

HUAWEI: Mate XT HUAWEI has officially launched the Mate XT, introducing the first trifold foldable smartphone to the market. The device features a 10.2-inch display, making it the largest foldable screen available, while maintaining a 3.6mm thin profile when unfolded.

Equipped with an Advanced Precision Hinge System, the Mate XT supports both inward and outward folding, enhancing durability and flexibility. Its

split-screen functionality allows for efficient multi-tasking, catering to professional and entertainment needs.

The phone also features the Ultra Aperture XMAGE Camera, offering a 10-step Adjustable Physical Aperture for advanced image control. The Mate XT is now available for pre-order in the UAE for AED 12,999, with one-time screen protection worth AED 2,599 included.

SONY: LinkBuds Fit Sony has announced the LinkBuds Fit, a new addition to its wireless earbuds lineup, featuring an Integrated Processor V2 for realtime adaptive noise cancellation.

The earbuds are designed for allday wear, offering a secure fit even during intense movement.

Equipped with DSEE (Digital Sound Enhancement Engine) and 360 Reality Audio, the LinkBuds Fit delivers detailed, immersive sound. The ergonomic design 58

CXO INSIGHT MIDDLE EAST | MARCH 2025

ensures stability, making them suitable for active users.

The earbuds support Bluetooth 5.3 and offer multipoint connectivity, allowing users to switch between devices seamlessly. They also feature touch controls, voice assistant compatibility, and IPX4 water resistance. Battery life extends up to 6 hours per charge, with the charging case providing an additional 14 hours.

Introducing the IE360 Series the ideal networking solution for critical infrastructure Our industrial Ethernet Layer 3 switches provide secure data transfer to support critical infrastructure networks. They operate flawlessly in harsh conditions, making them ideal for applications from utilities to transportation, and beyond.

This series provide versatile deployment options, featuring 8 x 1G copper ports (with or without PoE++) along with 2 x 1G and 2 x 10G fiber uplink ports. To enhance security, you can protect critical services infrastructure and data from sniffing or exploitation with MACsec encryption on the 1G and 10G uplink ports.

Choose the IE360 Series switches and let them provide the seamless data transfer that your critical infrastructure requires.

For more information, please contact one of our Allied Telesis Account Managers today.

Tel: +971 4 454 8740

© 2025 Allied Telesis, Inc. All rights reserved.