Lululemon Brand Inspired Ad Campaign

PROJECT 2 “FASHION ADVERTISEMENT CAMPAIGN” CARLIE COTTON FASM 210 PROFESSOR OSCAR BETANCUR

SCHEDULE

CONCEPT

FINAL PRODUCT

TEAM

CONTENTS

1 2

3

5

67 8

PHOTOSHOOT DETAILS

AD MOCKUP

4

SCHEDULE

9 10 11

MOOD BOARD

“WHAT WE’RE ALL ABOUT”

15 14 16

17

FPO EXAMPLES

LOGO PLACEMENT

SHOT LIST

18

19

CONTENTS

1213

BEHIND THE SCENES

2021 CONTACT SHEET

22

AD RESEARCH

25 24 23 FINISH LINE

SOCIAL MEDIA

LOGO LAYOUT RESEARCH

FINAL PRODUCT

AD MOCKUP

CONCEPT

The concept of the ad focuses on people working out and being active. The big idea is to empower someone looking at the ad to find their strength and join a community of those striving for the same. Through the ad, I hope to motivate people to do what they love, try new things, and to help them reach their full potential. The purpose is to inspire the market to let go and find themselves through phyiscal activities. It’s all about building a community through athleticwear.

SCHEDULE

RESEARCH

STORY

MOOD BOARD

ART DIRECTION

PHOTOGRAPHER

MODELS

LOCATION

PROPS

SHOOT

CONTACT SHEETS

EDITING

PROCESS BOOK

DUE

SCHEDULE

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

TEAM

PHOTOGRAPHER TUCKER HEMPHILL -@TUCKERHEMPHILL BEHIND THE SCENES DRONE SHOTS CODY REPPERT -CODYREPPERT STYLIST CARLIE COTTON- @CWYNNC LOCATION PEREGRIN ROOFTOP SCAD MUSEUM SCHEDULE JANUARY, 26, 2019 1PM

TEAM

MODELS ALYSSA FARMER -@ALYSSAAFARMER LYNDEN HOEKSEMA -@LYNDENHOEKSEMA JENNA WILUSZ -@JENNAWILUSZ

PHOTOSHOOT DETAILS

MOOD BOARD

MOOD BOARD

MOOD BOARD

“WHAT WE’RE ALL ABOUT”

DEFEATING WHATS HOLDING YOU BACK STOP LETTING THE MIRROR LIE TO YOU CONQUERING YOUR MENTAL STRETHCING YOURSELF HEALTHY LIFESTYLE INNER STRENGTH BUILDING YOU

“WHAT WE’RE ALL ABOUT”

MAKE MORE TIME FOR THE YOU,YOU WANT TO BE

ROOFTOP

Both girls will be sitting on rounded step with emphasis on leg logo LOW SHOT

Shot of logo on jacket zipper EYE LEVEL SHOT

Mid body shot of logo on sports bra and shorts LOW SHOT

Will be shot from a lower angle so that the model is in the sky EYE LEVEL SHOT

Both girls are on the first step LOW SHOT

Model against brown boarding of rooftop wall sitting on yoga mat LOW SHOT

Camera angle left Model Poses Right LOW SHOT

MUSEUM

PLAYING WITH SHADOWS

In front of muesum concrete wall . Possibly shot from rooftop of museum

Dynamic yoga pose in front of industrial looking backdrop with emphasis on shadows

Shot with lots of space around model Backdrop: museum wall

SHOT LIST

Against shrub wall LOW SHOT

LOGO PLACEMENT

TAG LINE

LOGO PLACEMENT

TAG LINE

FPO EXAMPLES

BEHIND THE SCENES

BEHIND THE SCENES

CONTACT SHEET

AD RESEARCH

LOGO LAYOUT RESEARCH

SOCIAL MEDIA

FINISH LINE