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A washington outlook

P.32 FALL 2018 | ISSUE ONE


what’s INSIDE


O N T H E C OV E R PULSE celebrates fall in Washington State after the burn ban is lifted. Photo by Zahn Schultz Design by Matthew Conrardy

O U R T OW N 8

A Washington Outlook

1 2 Ellensburg Art Scene 1 6 Behind the Smile: Stories from Inside Customer Service SPORTS 2 0 Beyond the Athlete LIFE HACKS 2 4 Bullet Journaling SPOTLIGHT 2 6 Popping the Pill 3 0 #PULSE4LIFE 3 6 Bi on the Big Screen M I N D & B O DY 4 2 Aromatherapy 4 4 The Price of Being a Women 4 8 Juul Culture FOOD & DRINK 5 0 It’s All in the Subtleties: Finding the Intricacies of Mushrooms L OV E & L U S T 5 2 Fall Dates AFTER DARK 5 5 Hocus Pocus Drinking Game 5 6 Movies to Fall in Love With 5 8 PULSE8 ft. Kent Phillips 6 0 Cannabis Calendar 6 2 Bar Calendar


Bailee Wicks editor-in-chief

Lexi Phillips associate editor

Matthew Conrardy creative director

Anakaren Garcia assistant editor

2 01 8 - 2 0 1 9 LEADERSHIP S TA F F

Zahn Schultz director of photography





editor-in-chief Bailee Wicks

web manager Brooklyn Isaacs

associate editor Lexi Phillips

pulse radio Anakaren Garcia Garrett-Neiman McGahan

assistant editor Anakaren Garcia

DESIGN creative director Matthew Conrardy graphic designers Isabelle Grotting Kaitlyn Kurisu Joe Petrick Amanda Smith Lisa Yamakawa Reyes

PHOTOGRAPHY director of photography Zahn Schultz photographers Josh Julagay Lexi Wicks

CONTRIBUTORS Shelby Bryant Nikole Chumley Caroline Lynch Emily Masseth Natalie Melendez Aly Schwab Madeline Wilson

A DV E R T I S I N G business manager Cait Dalton (509) 963.1026

A DV I S I N G faculty adviser Jennifer Green

for more exclusive content, visit us at CWU Pu l s e M a g a z i n e

@ cw u p u l s e m a g a z i n e

@ CW U P u l s e

PULSE magazine is a student-run lifestyle magazine, both in print and online at PULSE produces two issues an academic quarter. Student editors make policy and content decisions for the magazine, which serves as a public forum for student expression. PULSE serves the Central Washington University community with informative, engaging and interactive content covering campus and community life, trends and issues, and providing practical magazine and multimedia training.


he year 2008 was filled with bright leggings, spray tans, Coldplay’s “Viva La Vida” and the official start ofPULSE Magazine. Now just 10 years later, we celebrate the 50th published issue. As the current EIC, I have contributed to 17 of the past 50 issues and have personally watched the magazine undergo many changes. I could not be more proud of the dedication put forth by staff members past and present to make this magazine the successful and ac-

complished publication it is today. To see a timeline of the major changes PULSE has experienced and to catch up with the PULSE staff who started it all, start on page 32. It’s now officially fall and that means Central’s sports seasons have begun. To get to know some of the key players off the field or court, read Beyond the Athlete beginning on page 22. Sports are not the only thing people look forward to in the fall; the endless ‘spooky season’ activities such as going to the pumpkin patch and watching classic movies seems to be a highlight during the chilly days. Cuddle up with your favorite blanket and some hot cider and enjoy the fall dates article starting on page 54. At 11 years old, I would have never thought that I would be the head of a student-led magazine someday; I was just some crazy Jonas Brothers-obsessed preteen who had no idea who or what she wanted to be. Now I am living my college dream of being Editor-in-Chief of this amazing magazine. I am truly grateful to be a part of the evolution of PULSE and can’t wait to see what incredible things the future holds for it. Cheers to 50 more issues. #PULSE4Life

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A Washington OUTLOOK Views over Eastern Washington following the fire season

Photos by Zahn Schultz Design by Matthew Conrardy




inspired by weekend excursions to the cascade mountains




Ellensburg Art Scene Story by Aly Schwab Photos by Josh Julagay Design by Joe Petrick


o you know about the art of Ellensburg?

Most people’s knowledge of it is general; The Ellensburg Bull on a bench in Rotary Pavilion along with the location of a few other statues. You’ve driven pass the murals on the beautiful architecture of the historic buildings, and you may have experienced Buskers in the ‘Burg! PULSE would like to take you around and tell you about the history of art in this quaint town we find ourselves. Come, take a trip and find the hidden creations.



The Ellensburg Bull has become quite an attraction and was sculpted by Richard Beyer (1925 to 2012) in 1996, casted out of aluminum. According to a 2010 Daily Record article, he sits as homage to the cattle famers here in the area and a way to make the towns folk smile.

Across the street from the Ellensburg Bull is the Davidson Building which is home to the 'Phoenix Rising' mural done by Lynne McCowin, another CWU Alumni, in 2008. The building and the mural were created to be a reminder of the Great Ellensburg Fire which almost destroyed this town in 1889. Adding another statue in town, Beyer created Kitt the Coyote. It can be seen greeting patrons of the Ellensburg public library. Kitt the Coyote was created in 1998 and was again casted in aluminum. He stands seven feet tall and, according to Roadside America, he can be seen wearing some of the silliest outfits in town, as the town like to dress him from time to time.

As you begin to head back downtown, you’re greeted with a sight of CWU cheerleaders and large, handmade puppets heading towards the Ellensburg Farmers Market. It’s Buskers in the ‘Burg! This event takes place annually, on the last weekend of September. The puppets in this event are created by Brian Kooser. Kooser began creating puppets in Central Washington University while studying under Jim Hawkins, a former professor of CWU. With these Buskers puppets, he states that he created most of them along with the help of some community members who volunteered. This is annual parade moves through the Ellensburg Farmers Market held May through October on every Saturday. His website is FALL 2018 | ISSUE ONE



“How each person responds to a piece depends on where they are, and the thoughts, feelings, and experiences they bring.”

—Anonymous Artist

“We’re artists! We wanted to create something beautful.” —Jane Orleman



After following the Buskers, you travel down Pearl Street and visit Jane Orleman and Dick Elliott (1945 to 2008) house of art. Orleman doesn’t mind people coming by and looking or even taking pictures from the outside of the fence but prefers to not have people in her yard. She states that 40 years ago, this house was in shambles and was slotted to be torn down made into a parking lot; the roof was falling in, windows were broken, holes in the floor, the list went on. When asked what inspired this idea, she says, “We’re artists! We wanted to create something beautiful.” That’s exactly what Elliott and Orleman did along with the additions of other artists, friends and strangers alike. The First Friday Art Walk is an event that unites the art community with the public. On this walk, you travel from any given place like the 420 Loft Art Gallery, Clymer Art Gallery, Sarah Spurgeon Gallery or Gallery One to other venues filled with the arts. This walk takes you from the college to downtown and to the fair grounds. You have a chance to listen, see or watch different types of art in other businesses as well. While walking around during the First Friday Art Walk, or even just in parks, you can find art that has just appeared. These pieces come from artist who prefer to remain silent and allow the art to speak for itself. An anonymous artist says, “Art is something you put into the world, and then it has a life of its own. How each person responds to a piece depends on where they are, and the thoughts, feelings and experiences they bring. So, it’s synergy between the viewer and the piece. The artist themselves aren’t in this interaction.”




CanUHM, H ELLO I ge overt some ! here help ?!

d to nee ore! u o Y m ile sm

Can you check to see if you have this in the back?

Can I speak to your manager?

Story and Photo by Anakaren Garcia Design by Amanda Smith




ave you ever had your patience tested? Have you ever had so much fun helping

someone pick out a really nice outfit? Have you ever wanted to just calmly tell a customer they’re being an asshole--because they were? That’s the life of customer service. Whether it’s making coffee, stocking shelves or folding jeans, customer service workers often deal with the best and worst of humanity--here are their stories.

customers always complain about return policies. Once this guy came in to Forever21 and wanted to return a sweater because he wore it twice to work, note he works in construction, and it ripped f rom the f ront pocket. He wanted to exchange for another one.” —Anthony Salcedo visual manager at Forever 21

The Good, the Bad and the Oh, Well

Anthony Salcedo, visual manager at Forever 21 Red in Yakima, Wash., has been working in customer service for a while. Before working at Forever 21 Red, Salcedo worked at Old Navy for two years as a product placement and marketing manager. Since working in the retail business, Salcedo has had some bad experiences with customers, saying, “Customers always complain about return policies. Once this guy came into Forever 21 and wanted to return a sweater because he wore it twice to work-note he works in construction--and it ripped from the front pocket and [he] wanted to exchange for another one.” But can all retail experiences be this bad? Or, can they be just as great as they are bad?

Jazmin Gonzalez, a stylist at Flirt, says, “We just try to make [the customer] feel good about what they’re wearing and I just think that that’s the unique thing about Flirt.” She adds, “It’s awesome when you get to connect with somebody.” But Gonzalez says she knows that sometimes customers just don’t want to be helped. Retail isn’t the only line of customer service that comes with its ups and downs.

Alfonso Olivera, a security guard at the night club Casa Vittore in Yakima, says that in the months he’s worked there, he’s had to deal with people who “sometimes get out of hand, and I have to control that and take people out who are being disrespectful.” As a Wild Goose Casino employee, Makayla Reed has experienced the joy and troubles of being a bartender, waitress and money teller. Reed says that there’s a regular that sometimes gives the staff a hard time, explaining, “This lady … had been there all day drinking and she wasn’t terribly, terribly rude and drunk, but when we tried to take her her bill, she complained about it and was like, ‘Oh, I didn’t drink that much!’” Reed continues, “That’s probably the worst one. She’s kind of a regular there; she’s kind of known to be rude about when her tab is wrong or when she thinks it’s wrong.”




Working with Others

Along with having different types of encounters with customers, employees also have to interact with their co-workers. And sometimes, if not most of the time, your co-workers are what make your job a little bit more fun, a little bit more bearable and maybe even a little more worth it. “The casino’s definitely opened me up as a person, because if you went to the casino and asked them about my first day, I was super quiet and didn’t really want to talk to anybody. [I] just did my work and went home,” says Reed. Even with having to tolerate rowdy party goers, Olivera says, working with my co-workers make the time being there more enjoyable, I feel welcomed and respected.”

Respecting Others

Working in the customer service industry makes you understand what other workers are going through and what they have to deal with. You tend to not be as rude or make things as complicated for them when you’re visiting their work place. As a retail worker/manager, Salcedo says, working in retail has changed my mindset when entering other stores. People always ask me if I work at a store because they see me folding back the clothes that I’m looking at. I know how annoying it is to be folding a table over and over again right after you just fixed it.” When going out to eat, Reed says she will “completely empathize with the waitresses and everything. You know, sometimes when you go out to a restaurant you can tell when your waitress is having a bad day. [I] make little comments to make them smile.”

Trying it out & Hardships

Sometimes to understand what one person is dealing with, you have to put yourself into their shoes. This goes hand-in-hand with customer service because of the fact that people don’t really understand what an employee has to go through behind the scenes and with customers. So, is working in the industry something everyone should try before they make a bad comment on someone’s services? Would this give people a better understanding of the hardships workers go through? Reed says, “I think it definitely shows people … how different they can be in the right environment. You definitely gain a sense of respect for other customer service workers.” Reed adds that the hardest part about the job is “when there are customers or even co-workers that are in a bad mood and complain about things and try to argue with me. Most of the time it is easy to take care of but every now and then they can get set in their ways and try to push me around.” Olivera says, “I don’t think customer service is for everyone, but I would recommend it to anyone. You get a different perspective not being the customer.” He adds that his job can physically “be challenging with people who start to act irrational, forcing me to get physical and take them out of the bar. Mentally, I have to keep my composure because people are sometimes trying to say things to get in your head.”

If you’re a customer service worker, whether it be retail, bartending, waitressing or security, you know what it’s like out here for a worker. You know the complaints, the arguments and the fun times one encounters in their line of work. But if you don’t work in this industry, don’t give the person assisting you a hard time. It’s not their fault they didn’t have your size; it’s not their fault your food is taking forever; it’s not their fault you’re in a bad mood and want someone to take it out on. So, tone it down and remove your crown.



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Beyond the Game A look into CWU Athletes and their Lives off the Field

Story by Hanson Lee | Photos by Josh Juligay Design by Kaitlyn Kurisu


utumn leaves are falling, Fall sports are rising and Winter sports are right around the corner for CWU and the Ellensburg community. With competition in full swing for the university, athletes are looking to reach new heights and make an impact on their seasons, while also striving for a high level of success off the field. At the collegiate level, athletics can seemingly become



greater than the athletes who stand behind the competition. Here at CWU, athletes who represent the university do much more than represent their campus with a jersey. Whatever the sport may be, every athlete has a story and these Wildcats hold aspirations and values that expand well beyond what the fans get to witness on gameday. That’s the bigger picture when it comes to athletics at CWU.

Women’s Soccer

Sydney Lowe CWU midfielder Sydney Lowe has been playing soccer since she was just a little kid, but the sport means much more to her than just a personal hobby, it’s a family thing. Lowe is a freshman and is following in her sister’s footsteps when it comes to the CWU soccer team. For Sydney, her motivation as an athlete roots from a family tradition of playing competitive soccer. Her mother and father both have a history with the game as well as her sister, Whitney Lowe, who recently graduated from CWU this past year. “My sister is one of the most impactful people in my life,” Lowe said. “When I go out on the field, I basically play for her and her number.”

Sydney wears jersey number 10 for the Wildcats, the same jersey number that Whitney wore during her time as a Wildcat. To Sydney, Whitney is nothing less than her best friend and somebody that she has looked up to her entire life, especially when it comes to the soccer field. “We have a connection like no other,” Lowe said. With most of her collegiate soccer career lying ahead, Sydney hopes to carry on her sister’s legacy and is striving to accomplish as much as possible with the number on her back.

“I want to win the GNAC,” Lowe said.




Women’s Basketball

Kassidy Malcom Throughout her childhood and early adult years, Kassidy Malcolm remembers growing up around the sounds of classic rock music and the art of photography. As a kid, Malcolm recalls memories of her father always jamming out to Tom Petty and the Heartbreakers, Led Zeppelin or other rock bands in the garage, as well as witnessing her mother’s display of professional photography. As a CWU student taking on her junior year, you may best recognize Malcolm from the basketball court. Malcolm has been playing basketball since around the age of four and currently plays shooting guard for the CWU women’s basketball team as a redshirt sophomore.



For Malcolm, growing up around her mother and father is what ultimately helped her develop a love for the art of music and photography. As far as photography goes, Malcolm is minoring in photography at CWU and her passion for the camera is rooted in wanting to continue to capture moments in life that she can look back on. Malcolm expressed that, for herself, an aspect of photography that she’s been able to deeply connect with and obtain a passion for is the art of capturing landscapes and nature itself. “I think the world is beautiful,” Malcolm said. “It’s important to do things outside of school.”

Women’s Volleyball

Sarah Joffs From runways to volleyball nets, success for CWU volleyball player Sarah Joffs stems far beyond the gym courts. A middle blocker for the Wildcats and a fifth year senior with a major in elementary education, Joffs knew that she wanted to pursue the student-athlete lifestyle ever since the beginning of her collegiate career. When academics and athletics aren’t consuming Joffs’ lifestyle, the senior volleyball player likes to pursue a unique hobby of her own, modeling. Joffs first began her modeling career in Los Angeles, California when she was 14 years old. While in high school, Joffs eventually made the decision to graduate from high school early and fly out to Singapore by herself. There, she lived and modelled for three months.

After enjoying a cross cultural experience, Joffs would end up finding a landing spot closer to home in New York, where she continued to live for the next two years and model for the industry. While in the Empire State, Joffs would gain the opportunity to take her modelling career across the country and even across the world. “I’ve lived in seven different countries,” Joffs said. “ I think being that young and going off on my own, I was really able to embrace different cultures.” Over the course of her modelling career, Joffs has done work with big name fashion lines, such as Prada, Calvin Klein and Alexander Wang. For Joffs, it’s the ability to transform herself into looking different ways and looking like different characters that has helped her to develop a true passion for the art of modeling. FALL 2018 | ISSUE ONE



Madeline Wilson

Isabelle Grotting

Stressed and in need of a break from the endless amounts of homework pouring in?


ou can scour the aisles of The Wildcat Shop looking for something to give you an hour of peace. Look through the writing section and search among the journals and notebooks in hopes of finding the perfect outlet to both doodle some pictures and plan activities for your family’s winter break trip. Suddenly, you stumble upon a lit-up display filled with bullet journals and realize that you have finally found the perfect notebook for your much-needed mental getaway.



Don’t worry if you have never heard of a bullet journal and are wondering if you have missed out on the newest trend sweeping every Pinterest-lovers’ feed. A bullet journal is the same in every aspect to a normal journal’s appearance, but it lacks the typical horizontal lines that define a journal’s pages. Instead, it contains grid-like dots evenly spaced among its pages to give you the freedom to create any journal you want. Starting your own bullet journal can be an exciting project because you can fill the pages with personal ideas and drawings or even create your own planner. Even if you are someone who is not particularly interested in writing down your thoughts in a notebook, bullet journaling can still be a great activity to unwind after a busy day. There are so many ways that you can fill the pages of your bullet journal that require minimal writing.

Many students at Central have given bullet journaling a try and whose ideas could inspire you to start your own. Sophomores Whitney Baglien and Kenna Alston made the decision to begin their journals together in hopes of keeping each other accountable for taking time to de-stress each week. Alston says that “looking at the drawings and designs people were doing” was what piqued her interest into the world of journaling. A common theme amongst students who have started bullet journaling is that Pinterest is one of the biggest sources for inspiration on what pages you can create in a bullet journal. Whether you want a space to draw and write freely or are looking to make a structured planner, there are so many possibilities for the type of journal you can create. When creating their journals together, Baglien and Alston had different ideas in mind for what they wanted their journal to look like. Baglien says she decided to create a “habit tracker and workout tracker that keeps [her] accountable,” as well as creating “monthly goals for … health, education, spirituality and career.” Alston opted to use her bullet journal as a regular planner and decided to create “weekly spreads to write down … homework [and] events.” Bullet journaling is meant to be a relaxing activity that exhibits your own creativity; there is no correct way to setup your bullet journal because it is completely up to you how it is laid out.

So, you’ve now decided that you’re going to start your own journal, but how exactly does bullet journaling benefit you in the long run? As a college student it is important to take breaks from the constant bombardment of college classwork but sometimes you can’t wait until the weekend to take a breather.

According to Joanna Hunt, the General Merchandise Supervisor and Buyer at The Wildcat Shop, bullet journaling “slows the mind down … [and] calms the body to focus on a singular task.” If you ever feel like the number of items on your to-do list is neverending and you can’t seem to stay focused on one assignment at a time, bullet journaling may be a great outlet for you to concentrate on. Bullet journaling can even be a useful way for you to reign in the numerous to-do lists and reminders you set on your phone. One of the reasons creating a journal is so worthwhile, especially for students, is that it can be all-encompassing of every type of reminder you need to make. You can create a planner, to-do lists, reminders or “even bullet journal in class to take notes,” according to Hunt. While creating a bullet journal can be for the purpose of harnessing your creative energy in one place, it can also be a helpful tool for dealing with the weight of college. Aside from being helpful for managing the busy day-to-day of college life, bullet journaling can be great for reducing stress. Senior Meghan LaLiberte believes that “it is such a good way to sit down after a stressful day or if you’re feeling overwhelmed, it’s a great distraction.” Any type of journaling is a good option especially if you need time to unwind and work through your thoughts and emotions from the past week. Bullet journaling especially can be great for reducing stress because even if you don’t like personal writing or making lists, you can draw freely or use it to help you manage your schoolwork. Creating a bullet journal is something personal to you that can be a daily escape from stress. Alston mentions, “It doesn’t have to look good, it’s just something fun” that can give you a much-needed creative outlet. Whether you decide to try your hand at creating a bullet journal or opt for buying a regular journal, it is still important to find ways to de-stress and use your creativity.


almost all sexually active women have used birth control at some point in their lives.

Nearly 99 percent of sexually active women, in fact. You would be hard pressed to find statistics that accurately state how many men also have used birth control. 26


POPPING THE PILL a new perspective on birth control Story by Nikole Chumley Design & Illustration by Isabelle Grotting


ULSE spoke to students, professors and health educators to get the intimate details of why women are deemed responsible for using birth control and why men still don’t have basic information or access to their own. You would think that in 2018 someone—somewhere—would have found more ways for men to control their fertility than just condoms. As it turns out, a few people have. India had a semi-successful study done over the last 13 years on male birth control while the U.S. has made a few attempts. Birth control is not solely for women; it is time to reframe the birth control conversation on shared responsibility rather than imposing the majority of child-rearing on the mother. Birth control is most often framed as a ‘woman’s issue.’ But why is this? Shouldn’t everyone have a shared responsibility of preventing unintended preg-

nancy? According to CWU Wellness Center Health Education Coordinator Erin Rhees, 50 percent of pregnancies are unintentional. The truth is that women have the responsibility of using birth control because they are the child bearers. But it doesn’t explain why men don’t have to think of birth control at all, especially since most condoms are geared toward men. Condoms are one of the most effective tools at preventing pregnancy when used correctly, yet many people choose to forego the latex and use the much less effective method of withdrawal, or pulling out. So maybe the answer as to why men don’t have the numerous options that women have is that there seems to be no market for male birth control.




Judy Hennessy, director of Gender and Sexuality Studies here at CWU, says, “Marketing, in terms of contraception, is women. … There’s a lot of cultural [pressure], but there’s also kind of a practical, financial [incentive].” According to her, there is no financial viability for spending the immense amount of time and money to create a male birth control. In fact, that is the exact reason that a major study in India, in which male birth control had a 99 percent effectiveness and was reversible, was shut down because no one wanted to spend money on further development. This is a major departure to the idea that men’s birth control studies are shut down be28


cause they can’t handle the side effects. The reality of it is that they are almost always shut down due to funding and an extremely limited market.

So, what needs to change so that men can choose birth control like Doritos at a supermarket? Morgan Bedard, current secretary and former president of Central’s Planned Parenthood Generatio Action club explains why education is the answer.

“Education is the biggest thing in making people not afraid of something they don’t know about.” Bedard details her sex-ed class in Montana as being “strictly abstinence-only, shaming people for having sex.” Fortunately for us in Washington State, it is illegal to teach abstinence-only as a sex-ed course. Unfortunately, there is no regulation of what schools do teach, according to Rhees. This means that sex education like the one Jasmin Washington, Peer Health Educator focusing on sexual health and relationships at the CWU Wellness Center got in her high school class, which consisted of “three days of cartoons,” might not be too far from the norm. Sexual education needs to become comprehensive and complete for people of all genders in order for birth control to become widely available to all. Perhaps the biggest block to male birth control is the idea of empowerment. Hennessy speaks of empowerment and fertility. “To be able to fully participate in society, women need to be able to control their fertility. Men do not have that pressure,” she says. Almost all working women in our country must eventually decide to choose: career or family? Often times, that’s not even a thought for working men. “It’s all tied into what it means to be a man. It’s tied into masculinity,” Hennessy explains, adding that a man controlling his fertility is perceived as un-masculine, and that “men are supposed to want to have sex and the consequences are on women.” This could mean a man who is having safe, protected sex and engaging in those kinds of conversations may be more likely to be mocked instead of praised for being responsible. Erasing the idea that controlling male fertility is disempowering could lead to an increased market of men looking for birth control. One way to do this is to increase the responsibilities for men when an unintended pregnancy does occur. Right now, most men have to agree to paying child support. Women, however, need to harbor a growing

being inside them, endure a grueling (sometimes dangerous) child delivery and have a dramatic influx of hormones, foreign bodies and countless other physical changes. On top of that, women are also more likely to suffer from any societal shame if the child is born out of wedlock. Additionally, that woman may need to take time off of work and deal with a decrease in income or lose her job entirely. If she does decide to stay at work, she will then most likely face questions such as ‘Who’s watching your kid right now?’ or ‘Don’t you feel bad leaving them without their mom while you’re here?’ Hennessy says, “It seems cold and calculating but the consequences for men are to pay child support, while women bear much greater material consequences.” According to Bedard, people should first be exposed to proper sexual education in middle school, since that is when many people with uteruses get their first period. She argues that comprehensive sexed can be taught in stages throughout middle and high school, to give everyone plenty of time to ask questions and fully understand the subject. Birth control has benefitted women since its inception and if that resource becomes available to all, everyone may be responsible for making safe reproductive choices.





10 years. 50 issues. Story by Bailee Wicks | Design by Matthew Conrardy

Spring 2012 Fall 2008

PULSE comes into being as a weekly updated website.



Winter 2011

PULSE becomes an online quarterly flip-through magazine

PULSE wins its first professional association award: 3rd place Mark of Excellence Best Student Magazine in the region from the Society of Professional Journalists

2012 Fall 2011

Jennifer Green becomes faculty advisor, and PULSE staff overhauls the previous structure and look of the magazine PULSE starts publishing two issues per quarter PULSE goes through remake involving the entire structure and look of the magazine



Spring 2013

PULSE goes truly multimedia with videos, including an award-winning MTV Cribsstyle tour of CWU President James Gaudino’s home PULSE wins another regional SPJ award as Finalist for Online Feature Reporting



Winter 2012

PULSE’s “Tattoo cover” – got a lot of attention on campus PULSE puts out its first promotional video (see PULSE's YouTube page)

LIFE Spring/Fall 2015

PULSE enters a new phase as a print publication






PULSE staff makes a push towards longer, investigative features and stories covering more diversity issues. Some of these pieces included “Pressure to Perform: Disordered Eating, Exercise and Body Image in Female College Athletes,” “Women in Film,” “Black Lives Matter,” “Sexual Assault on Campus,” “Muslim at Central,” “Veterans and the Brotherhood of War,” and “LatinX.” These led to some significant awards in 2017 for PULSE, including a national Best Non-Fiction Magazine Article award from the Society of Professional Journalists for “Sexual Assault on Campus”

2017 Spring 2016

PULSE earns new professional recognition as:

PULSE Radio launches and wins its first award the next year

Best Student Magazine (Winner)- Society of Professional Journalists, Mark of Excellence Award (regional)

PULSE revamps its website, also earning the magazine professional awards

Thanks to staff continuity and a new level of collaboration between journalists, designers and photographers on team, the magazine solidifies its visual look. This can be seen especially in the cover art starting from Fall 2017 with “Body Positivity,” “Me Too,” “Keeping Culture” and “Men’s Floral Fashion.” The photography staff makes another push to include more videos. PULSE gets recognized for all of these activities with a range of awards acknowledging the growth in multimedia.

2018 Fall 2018

PULSE launches Virtual newsroom to replace the classroom setting

Non-Fiction Magazine Article (Winner)-Society of Professional Journalists, Mark of Excellence Award (regional)




PULSE was not always an online and printed 64-page magazine… it had to start somewhere.


lashback 10 years ago- Central only had a newspaper, but the communication students wanted more... theywanted a magazine.

Starting in the fall of 2008, an online informative magazine was published weekly on a website and PULSE had become an official class offered to all communication students.

Website to Issuu

A huge switch came in 2011 when the staff decided to leave the informative style and switch to something more upbeat. “My goal was to combine journalism and journalistic skill with art, elements of design, and make it easily accessible to anyone [on the internet],” says Britta Shuster, PULSE’s EIC from Jan. 2011-Dec. 2011. Britta and her predecessor, Erika Solis,were at the forefront of the decision to make the magazine a flip through magazine uploaded through Issuu. So that winter quarter, PULSE produced its first flip-through magazine. However, this did not mean that it came easy or without challenges.

“We didn’t have a graphic designer, so I taught myself how to use InDesign and put together the first three magazines I was editor,” adds Shuster. PULSE EIC, Advertising Coordinator and Assistant Editor alumna Devin Larson adds, “I remember going to businesses and no one knew what PULSE was, let alone what it was even about. So talking about our readership with little stats to back us up was difficult.” Even through the challenges, staff continued to write, design and edit two magazines a quarter, slowly increasing the page length to the now standard 64 pages. 32


New Staff, New ideas

With each quarter and students graduating, PULSE’s staff was and still is constantly changing. “PULSE changes with every issue and each new staff that comes in,” says Faculty Adviser of PULSE Magazine Jennifer Green, Senior Lecturer in the Communication Department. Green joined PULSE in Fall 2011 and helped staff overhaul the structure and look of the publication as well as recruiting graphic design and public relations students to the staff. When EIC Chloe Ramberg took the helm in Fall of 2013, she says she worked on creating more of a team in the production. “I knew I would need a solid team of editors behind me. It was my goal to implement assistant editors and graphic designers for each section of the magazine. We would regularly meet to discuss what each issue would need, and they were an essential element to the final production of the magazine,” says Ramberg. The, the magazine went from being online only to also having 1,000 copies printed and placed on newsstands around the CWU campus and throughout Ellensburg twice a quarter in 2015. In 2015, inspired by feedback at a conference, then-EIC Lindsey Wisniewski led the charge to get the first edition of PULSE into print. PULSE would eventually publish 1,000 copies twice per quarter and distribute them on news-stands around the CWU campus and throughout Ellensburg.

From Print to the Present

Once PULSE started consistently printing their issues, the staff focused on covering longer investigative stories and featuring diversity issues. “My focus was on changing people’s perception of the magazine,” says Nicole Trejo-Valli, EIC in 20162017. “Countless times people categorized PULSE as a women-only magazine, which was something I wanted to break first. When I became EIC, I turned my thoughts and visions into reality-I made sure there were stories relatable to everyone, timely and worldly, and ones that made people think differently.” Many of these focused pieces mentioned were not just a focus for Trejo-Valli, but also for the 2016 EIC Bailey Williams. Some of the hard-hitting pieces covered were “Pressure to Perform: Disordered Eating, Exercise and Body Image in Female College Athletes,” “Women in Film,” “Black Lives Matter,” “Sexual Assault on Campus," "Muslim at Central," "Veterans and the Brotherhood of War," and "LatinX." EIC Brielle Rutledge worked hard to incorporate more music-oriented stories to the magazine, turning the focus of PULSE8 to up-and-coming bands from the region. PULSE has also continued to move into multime dia to offer readers different entry points for its stories, including podcasts, an interactive website and videos on a dedicated YouTube channel. The diversification paid off. PULSE has been recognized over the years with regional and national awards from collegiate journalism associations for everything from its photography, designs and writing to radio features, illustrations and website.

The Future

Not only is the content and staff of the magazine changing, but the entire structure of the class has too. In the past, editors would hold lecture twice a week to focus on the basics of interviewing, writing in AP style and reporting. Starting fall of 2018, the leadership staff has changed to an online newsroom to mimic the professional journalistic world. PULSE is at the forefront of the collegiate magazine world in making this switch and is hoping to be a model for other publications. PULSE staff continues to make the positive strides to a more cohesive, visual and hard hitting magazine.





PULSE is more than just a magazine, it is an embodiment of the creativity and hard work put forth by its students. Here are what the past PULSE students had to say about being on staff:

Chloe Ramberg

Editor in Chief, Fall of 2013

I had the pleasure of working alongside so many talented students with skills that I can only dream of possessing one day.

Max Bayern

Nicole Trejo-Valli

Editor in Chief, 2016-2017

PULSE was a blessing; I gained confidence, life-long friends, and memories I'll cherish endlessly. I'll forever miss my PULSE staff, but I know they'll always be there no matter what happens.

Editor in Chief, 2014

My team of editors and I (Lindsey and Pete) and our one designer (Carly) sat in Black Hall, second story until 3 a.m. pulling content together, copy editing, and finding the right images and links. We walked over to Dominoes for pizza and after the eight-hour ordeal, we finally had a magazine. I remember Jen always saying “Don’t worry, we will always make it to pub-

Bailey Williams Editor in Chief, 2016

It's hard to pick my favorite memory from PULSE because they were all so special to me. But if I had to choose it would be our first presentation at SOURCE. We were all nervous and didn't know what to expect, but we stood up there and commanded a room for an hour. We demonstrated why PULSE was a strong platform on CWU's campus and should be seen as such. It's one of my favorites because we all came together and our love for PULSE was on full display.


Simone Corbett Features Editor, 2017

Those late nights in our Black Hall newsroom spending hours editing and re-writing and racking our brains with ideas to make each issue the absolute best it could be, made seeing the final product so worth it. When I look back at my time with Pulse, I remember how passionate we all were about this magazine and that's what made it so much fun.

Vanessa Cruz

Graphic Designer & Creative Director, Fall 2015- June 2018 Sometimes the late nights were exhausting, but it was alwaays fun being surrounded by great people who were all passionate about the same things.


on the Big Screen Story by Lexi Phillips | Design by Kaitlyn Kurisu

“She’s with a woman now… Does that mean she’s gay?” Well, maybe she’s… “Maybe she just doesn’t like labels.” Oh. Okay. According to GLAAD’s 2016 “Reporting on the Bisexual Community” report, bisexual people make up 52 percent of the United States’ lesbian, gay and bisexual community. Despite this, bisexual representation has been mostly nonexistent throughout the history of film and television— mainly due to both the continuous (but receding) stigmatization of and prejudice against LGBTQIA+ people and, in the last few decades, the focus on representation of binary sexualities (that is, gay and lesbian identities.) Even when a bisexual character is introduced, like Piper Chapman in “Orange is the New Black,” the word ‘bisexual’ is often not used to describe their sexuality. Recently, though, people are seeing more and more characters who openly identify as bisexual+, which GLAAD defines as an “encompassing [term] for people with the capacity to be attracted to more than one gender. This can include people who identify as bisexual, pansexual, fluid, queer, and more.” Though this representation primarily involves bisexuality and not other sexualities that fall beyond the binary as stated by GLAAD, this is certainly a step forward in LGBTQIA+ representation. There is still a ways to go, though—PULSE spoke to members of the bisexual+ community and more to see exactly where we stand when it comes to bi representation in mainstream media.



Raised Unrepresented For many bisexual+ people, coming to terms with their sexuality isn’t an easy ride, primarily due to how little exposure they are given in the media while growing up. Sophomore Food Science and Nutrition Major Maya Jensen recalls, “Growing up, I didn’t see any [bisexual representation]. I didn’t even realize that what I was feeling as a bisexual person wasn’t ‘normal’ until I was [in] late middle school, and then I realized that there was a term for it,” she says. “But I didn’t realize that because of TV and movies; there was just no representation.” Since media is such a huge influence on our culture, and “more people consume film and television than any other popular medium,” according to Melissa Johnson—a senior lecturer in the CWU film program who teaches courses on gender and sexuality in film—what we watch shapes the way we view the world, and ourselves, from a young age. “Up until I was around 13 or so, I truly believed there were only two sexualities a person could be: straight or gay,” says Jade Baker, a 20-year-old from Vancouver, Wash. “In my opinion, the media still seems to believe that.” And while we are certainly seeing more representation than we were a decade ago, the stats are still pretty low. According to GLAAD’s 20172018 Where We Are on TV report, only 6.4 percent of the 901 regular characters who appeared on all broadcast scripted primetime shows—such as ones on ABC, CBS or NBC—in the 2017-2018 season were identified as LGBTQ. In the history of this report, this is the highest percentage that GLAAD has found. Across all platforms (cable, scripted broadcast and streaming), “bisexual+ characters make up 28 percent of the LGBTQ characters,” according to the report. Additionally, according to GLAAD’s 2018 Studio Responsibility Index, of the 14 out of 109 LGBTQinclusive studio films in 2017, only 14 percent contained at least one bisexual character—a slight increase from the year before.




“We’re kind of in this golden age of representation, but it’s still a sad state of affairs to think that the minimal representation that [exists] is on par with some sort of golden age because it is such a dramatic shift from what there was before, which was nothing.”

-Melissa Johnson

Uneven Portrayals



Additionally, with still so little representation, we see far more bisexual+ women onscreen than bisexual+ men—a recurring issue among bi+ representation. According to GLAAD, of the 28 percent of bi characters on television during the 2017-2018 season, “these characters still heavily skew toward women (75 women to 18 men).” Ben Almquist, a 23-year-old from Vancouver, Wash., says, “Unfortunately, I don't see a great deal of myself.” He says he has seen bisexual men portrayed more in musical theatre, “if only rarely, in a positive light.” Specifically, in the incoming Broadway musical “Be More Chill.” This imbalance may have to do with the stigma of bisexual+ men versus bisexual+ women. “There’s the stereotype that if you identify as a man and as bisexual, you’re secretly gay, and if you identify as a woman and identify as bisexual … then you’re just promiscuous and slutty and more likely to cheat,” says Senior Film Major Jocelyn Waite. “And that’s kind of been a stereotype that’s been seen throughout media for a really long time, and it’s definitely an idea that a lot of older generations still have.” This portrayal often finds its way into real life, as well. “One of my best friends in high school had that idea and it was frustrating,” recalls Waite, “because she says that she’s okay with me being bi but then she likes a guy and it turns out that he’s bi, and she’s like, ‘Well my mom said that he’s just gay.’” Though this trope still finds its way into today’s media, it is becoming less of a commonplace and is even being challenged by different movies and TV shows—“Grown-ish,” the Freeform spinoff of ABC’s “Black-ish,” tackled the issue in the January episode titled “Starboy” in which a bisexual character,

Not Just a Phase Waite says that growing up, she felt a push from her parents to marry a man despite her sexuality. In watching “Brooklyn Nine-Nine” portray this struggle through the character Rosa as she came out to her parents in the episode titled “Game Night,” Waite saw herself in Rosa’s place; upon coming out, Rosa’s parents assure her that she can still marry a man and have a child. “It … kind of reflected a bit of my experience with having parents who think that because you are attracted to more than one gender but you’re still attracted to the opposite gender, then you can still have a ‘normal’ marriage and live a ‘normal’ life,” says Waite, “and it was nice to see that experience also reflected onscreen and see a character have to struggle with that.” While this instance reflects what many bisexual people experience when coming out, there are still a multitude of instances in which films and TV shows depict bisexuality as a phase, often to make a character seem ‘sexier’ or more ‘complicated.’ Baker says she often sees this in the form of “hot girls in movies making out with other hot girls, then getting with the main male character in the end.” This trope can be found in “Scott Pilgrim vs. the World” when Scott Pilgrim must fight off one of Ramona’s “evil exes”—a girl named Roxy. The scene is highly sexualized and at one point Scott asks Ramona, “You had a sexy phase?” Ramona responds with, “I was just a little bi-curious.” According to GLAAD’s


“The bisexual orientation is an integral, valid, and permanent part of a person’s identity. Characterizing bisexual people as ‘passing,’ ‘confused,’ [or] ‘indecisive’ … is defamatory, as it seeks to undermine bisexuality's existence and generalizes bi people according to harmful tropes.” -GLAAD


Nomi, finds herself the target of biphobia as well as the offender, coming face-to-face with her own internalized biphobia. Another show that tackles this trope in a more humorous way is The CW’s musical comedy “Crazy Ex-Girlfriend” in which the quirky character Darryl comes out as bi to his colleagues through a song titled “Getting’ Bi,” which includes lyrics such as, “’Oh, you’re just gay / Why don’t you just go gay all the way?’ / But that’s not it / ‘Cause bi’s legit.” With characters like Darryl and storylines challenging harmful stereotypes, it seems we’re well on our way to a more equal representation of bi+ men and women.

Not only this, but when the ‘phase’ trope is used to make a character seem ‘sexier,’ it further serves to invalidate bisexuality. “It’s this … constructed idea that’s meant to sort of justify this permeation of sexuality or of constant sexual desire that can’t be satiated somehow by just one gender or one sex,” says Professor Johnson. We most often see this with female characters--when two women get together, it’s seen as a turn-on, especially to male audiences. Two men getting together usually doesn’t have the same effect.

The B-Word Just as common, if not more, is the tendency to make a character bi+ without ever explicitly stating the character’s sexuality, as if saying the word itself is taboo. “Far too often, LGBTQ characters and stories are relegated to subtext, and it is left up to the audience to interpret or read into a character as being queer,” according to the GLAAD 2018 Studio Responsibility Index. When this occurs, viewers can identify with a character’s experiences but may have no idea what to make of them.




“Every bi person experiences things differently and if you don’t want to label yourself, I think that’s [fine], but you understand that you’re experiencing romantic feelings for both or multiple [genders],” says Jensen. “So, it’s okay for me to see certain characters not be labeled … but it’s every character. I don’t think every character that is [bisexual+] doesn’t want to label themselves.” An alternate version of this is when viewers are told outside of a film or TV show—typically by the creators or actors—that a character is bisexual+ without actually showing it onscreen. For example, after “Thor: Ragnarök” hit theaters and became a box office hit, Tessa Thompson, who played the film’s character Valkyrie, confirmed that Valkyrie is bi despite the film never giving any evidence of the fact. It was later revealed that a scene in which Valkyrie’s bisexuality was made known had been shot but was later cut from the final version of the film. In a 2017 Teen Vogue article written by Brittney McNamara, bi advocate Eliel Cruz-Lopez said, “This ambiguous, maybe-they-are-maybe-they-aren’t bisexual only encourages people to treat bisexuality as something that should be hidden away and not proudly celebrated.” With instances like Rosa’s arc in “Brooklyn NineNine” and others which have been popping up in film and television over the past few years, though, we may be hearing more of the B-word coming through our speakers.

The Bi Villain “When there are relatively few depictions of bisexuals, the representation and integrity of each bisexual character holds more weight,” wrote Zachary Zane in a Nov. 2016 Washington Post article titled “TV producers, stop portraying bisexuals as villains.” As such, many portrayals of bisexuality+ do include villainization, which Jensen predicts has to do with “associating understanding your sexuality or being confident in your sexuality with being evil or promiscuous.” Zane elaborated in his article: “Many bisexual



TV characters lack a moral compass. They exploit their own sexuality as a means to get ahead. They’re also unabashedly shameless in their actions, never having an ounce of remorse,” he wrote. “It is as if, for these fictional bisexual characters, sexual fluidity equals moral fluidity. In this regard, sexuality is not seen as an identity, but rather, as a personality trait.” An example, as Zane pointed out, is Frank Underwood in “House of Cards,” whose bisexuality “is not a defining aspect of [his] identity,” he wrote. Beau Willimon, the showrunner, even went as far as to dismiss Frank’s bisexuality, saying, “He’s a man with a large appetite, he’s a man who does not allow himself to be placed in any sort of milieu or with one definition.” Frank’s bisexuality is only a part of his quest for power, according to Zane.

(Not-So) Fast Forward So, where do we go from here? To figure that out, we must first determine how we got this far in the first place. According to some, this recent growth in bi+ visibility has much to do with activism and outspokenness from the LGBTQ+ community. “I think the honest take from members of the bisexual community, as well as a greater representation of queer individuals and characters in the community and in popular media, is making bisexuality more common,” says Almquist. Professor Johnson agrees: “Film and television have always been straddling this line between influencing and being influenced by what’s happening in [our] culture, and the more that audiences are demanding in a broad sense that their experiences be seen and be validated, the more likely it is that our popular forms of entertainment are going to start listening to that,” she says. For Elaina Johnson, a high school senior in Ellensburg and Professor Johnson’s daughter, other forms of media have contributed to this push. “There are a lot of YouTubers that I watch that have come out as bi, and so I think that when … public representation is out there, it becomes more represented in television [and] media.” To move forward, then, would mean to continue the outreach and the activism—and it’s not impossible.

“I am from a different generation, when sexuality was closeted [and] censored. A lot has changed, to say the least,” says Ted Arabian, a 54-year-old actor living in Los Angeles. “And a lot has to be credited to the media, to television and film and to the individuals who came out. A lot has changed because of brave people. Representation brings about change; I've witnessed that.” A big step in increasing this visibility and authentic representation is making the effort to better understand bisexuality+. “We do make up most of the LGBT community, so there’s no shortage of us,” says Jensen. “They can come and talk to us, it’s okay. … And then going from there would be the appropriate thing to do.” From there, we can better understand how to create these bisexual+ characters onscreen. “Most people, when they write queer characters, seem to make their queerness everything they are. … Coming into yourself and your sexuality are big, important things, but it’s not everything,” says Waite. “I want queerness to be celebrated, and I want queerness to be multi-dimensional.” However, Waite insists that allowing bisexual+ people to write and play bisexual+ roles is what will allow for the richest and most authentic portrayal. “Allowing people to write characters that reflect their lives and their friends’ lives … will help to combat a lot of the stereotypes that have developed over time and that are often very prevalent in media,” she explains, “because people go off of what they know and what they’ve heard, but if you’re going off of what you’ve experienced or what people close to you have experienced, then it will feel more real and it’ll connect to a wider audience and it’ll educate people who have never gone through that or have yet to go through that.”

Ultimately, we need to remember one important thing, according to Baker: “It’s important to show a more diverse world in the media, because the real world we live in is diverse.”




Story by Natalie Melendez | Photo by Joe Petrick | Design by Amanda Smith

Exploring the Benefits of Essential Oils


ho knew that smelling good could give you health benefits? For thousands of years, people have practiced all different types of medicine to help heal sickness. One of the most popular remedies as of late this past summer is aromatherapy, also known as essential oil therapy.



Eucalyptus oil is derived from leaves of the Eucalyptus odorata, which is a smaller version of the eucalyptus tree. Eucalyptus oil is great for respiratory health. Inhaling eucalyptus oil can help with the pain of having a cough and with congestion. The aroma from the oil helps treat coughs and loosens phlegm in the nose and lungs. According to a study from the National Association for Holistic Therapy, eucalyptus oil was proven to help boost cognitive performance. It was also proven to help with headaches and promote mental and muscular relaxation.

Lemon essential oils are mainly used to help fight stress, fatigue and insomnia. It can also be used to help with acne, athletes foot, depression, warts, and varicose veins. Studies from the University of Washington show that lemon oil can help reduce anxiety as well. It is also shown to obtain pain-relieving properties. In a small 2008 study from the University of North Carolina, lemon oil was proven to be more effective with mood enhancement than lavender oil. Lemon oil prevents weight gain by alerting the central nervous system in a way to promote the breakdown of fat.

Lavender is an essential oil most people obtain in their aromatherapy practices, according to the National Association for Holistic Aromatherapy. Derived from lavender flowers, lavender slows the activity of the central nervous system, improve sleep, promote better concentration, and can help with hair growth. Lavender can also help people who struggle with anxiety.

Tea tree oil derives from tea or “paperbark� trees. It has a long history of antiseptic use in Australia. Natives in Australia inhaled the aroma of crushed leaves to to relieve coughs and used poultices to help heal wounds. In modern day, tea tree oil is antibacterial, antifungal, antiviral, and antiprotozoal. Tea tree helps fight organisms that have damaged cell membranes. It is also able to grow yeast and fungus, which can have great health benefits. Tea tree oil can be applied to cuts to cease an infection. According to the National Association for Holistic Aromatherapy, tea tree oil is also known as healing for people who have herpes. It does not prevent herpes outbreaks, but it can reduce the viral load by 98.2%.

HOW DO YOU USE ESSENTIAL OILS? Many people use a diffuser, which is the process of dispersing essential oils so that the aroma can fill the room with the natural fragrance. There are also inhalations, which is the use of essential oils on hot compress, in diffusers or in hot water for inhalation. Another form is using essential oils when you are in the bath by mixing them with essential oil bath salts or fizzers. Using essential oils, like essential oil lotions during a massage is another great way to use essential oils because it is being soaked into the skin.




The Price of Being a

WOMAN Story by Emily Masseth • Photo by Lexi Wicks Design by Lisa Yamakawa Reyes

Imagine a world where women have to pay more for certain things and are also paid less. Oh wait, this happens in real life!



This phenomenon where goods and services cost more for females than for males is known as the Pink Tax. Pink Tax has long been criticized by consumer activists and is something half the population is subject to, but probably has no idea what it is or how it affects them. CWU Diversity and Social Justice Assistant Director, Veronica Gomez-Vilchis, comments, So let’s just reiterate the problem, not only do women make less money, but they pay more for products that may be a necessity for their body. According to the Pew Research Center, as of 2017, women make about 82 percent of what men make in

“[Pink Tax] is relevant to our society because women are tired of being 'otherized' and are speaking out on this issue more than ever.” America. Gomez-Vilchis mentions how, “Latinx women make 50 percent of what men earn, yet are the fastest growing demographic that is shopping at higher rates than their white female friends.” The wage gap not only America, but in the world, is violating women’s equal rights, and with this wage

gap, it makes buying things that are important for a women’s functionality of her body, hard to obtain. From a marketing perspective, “consumers share a perception that the higher the price- the more valuable an item is or desirable it can be. The diamond industry and fine jewelry are key players in fueling this perception. I believe companies that sell products to women are keenly aware of the buying power women have. Despite their lower earnings, they are often a higher influence regarding household purchases,” says CWU Public Relations Professor Emily Duplessis. Many companies pray on the fact that the market for women is much larger than for men, making it that much easier to raise the prices of items because they believe women will feel as if they “need” to have that product. “When an organization sets a price for their product- it is based on market value and consumer need. Organizations tap into gender income gaps by offering coupons and reward programs that help female consumers feel as if they are getting a discount,” adds Duplessis.




Women need certain products that are important to the function of their body, such as tampons and pads. Since there is such a high need for these types of products, companies capitalize on that and create it so these products are at a higher price and are also taxed. Does it seem right that products like Rogaine and Viagra are tax except, while tampons and feminine hygiene products are taxed? GomezVilchis comments, “ I do believe this is a violation [of women’s rights] because I believe Rogaine is more about the appearance and wanting to feel younger. A woman’s menstrual cycle is not a vanity phase they go through, it is part of the functionality of her body.” In Canada, they have officially stopped taxing feminine hygiene products. Both Duplessis and Gomez-Vilchis agree that the U.S. should follow Canada’s stance on limiting a businesses ability to tax these products, when equal or lesser products for their male counterparts are priced at a lower rate. This controversy is hard to combat because there are so many moving parts to it. Society also has its fingers in determining how much products are going to be. There is a stigma on how women should look a certain way. Companies take advantage of this and use this as one of the reasons to make women’s products more expensive. If society is pushing women to look a certain way, then women feel like they are forced to follow the norm.



Gomez-Vilchis admits, “ People treat you differently based on how you present yourself. The intersectionality of identities of women leaves them with only purchasing high-end products in order to be seen and valued. Quite honestly, I have fallen into the social norm as a female consumer. However, I have been intentional on how much I pay for products. It is very rare that I pay full price.” The sad truth is, women feel forced to abide by society’s 'rules'. Companies just eat up the fact that society is telling women how they should look and are actually writing the next chapter of the societal norms, through their products. Gomez-Vilchis also comments on how, “companies have successfully equated price with higher socio-economic status, which then equates to greater privilege and class. They really sell the notion that upper class is the success story that we all need to buy into. Making us believe that if we purchase expensive products we will be more respected in society. And what is sad to me, is that they are not wrong.” Pink Tax perpetuates the fact that women feel that need to 'fit in' and be the 'ideal' women, and with this women have to pay the price. Companies are intuitive on how they market their products. Living in a digital age, we are fed so many advertisements throughout the day. Yet, it is us that dictates the prices. If women decide to continue buying these products at higher prices, companies will maintain or continue to raise their prices. Bringing awareness to this issue is the first step towards affecting policy, but the biggest challenge is getting the consumers of those products to care.

Some may counteract this controversy. When Duplessis believes, “products are in a different asked how relevant do you think Pink Tax is in our price point because the materials used to create them society, Duplessis answered, “I do not think the pink are in fact better quality. Other products scam contax is 'relevant' in our society rather a strategy many sumers and are priced way out of their fair market businesses use to increase profits. The model can be value. For this reason, consumers and especially feidentified in other areas of commerce such as airline male consumers need to watch out for price gouges. and tourism costs. Does it cost more to travel during We need to demand transparency and buy brands the holiday season or do airlines increase pricthat put women first.” es because they know people want to travel during Take Lululemon for example, yes, “their clothing this time?” is expensive, but it is equally spendy for their male Companies have many strategies as to why they and female line. They are also proud of non- gender/ raise their prices. Whether it is for the holiday season unisex clothing that fits many body types,” Duplessis or back to school shopping time, mentions. Society is the one that it does not stray from the fact " We need to demand has indicated that higher prices Pink Tax is still an element in our equate to higher quality, which transparency and society and is violating women’s with Lululemon’s this it true, but equal rights. Some may also say it is not always the case. buy brands that put that women’s products are more Gomez- Vilchis comments, women first.” expensive because they are better “women have been tagged as quality, but has been disproven. the demographic who shops at a Even Madeline Darling, CWU student and Her higher rate than men, [which makes] companies feel Campus CWU Vice President mentions, “as 22 year they can increase prices with the understanding that old, I have been buying women’s products for about 7 women will pay.” years and they’ve always been expensive. From shavWith so many elements at play in this controverers to deodorant, any men’s product on the shelf is at sial topic, it is hard to justify why companies feel as if least $1-$3 cheaper and works twice as well. I honthey should market their products at a higher rate for estly can’t think of a time I haven’t spent less than women. Gomez- Vilchis, Duplessis, and Darling all $17 on shaver refills. It’s annoying and not to menhelp support the fact that policy should change. It is tion expensive!” Many products such as razors and now up to you to decide whether or not this is an imdeodorant have gone head to head on which one is portant fight to follow through with. Next time you the better product. I am not saying that this is how are at the store, compare women’s and men’s products every product is, but in this case men’s products rule to see if the price is right for the quality. The price of out any other option. being a women can be tough in many ways, but it should not have to be tough to obtain products that are necessities to a women’s functionality of her body.




JUUL Culture

Story by Garrett-Neiman McGahan Contributions by Lexi Phillips Photo by Josh Juligay Design by Joe Petrick

Twenty years ago restaurants had non-smoking sections, bowling alleys were hazy with cigarette smoke and it wasn’t all that weird to see someone smoking inside any building. Fast forward to present day, cigarettes are proven killers and a whole new generation of smokers now vape.



Smoke ‘em if you’ve got ‘em! Vaping has become the new-age cigarette smoking and this cultural trend is growing faster than you might believe. The Juul company has quickly jumped to the lead in the e-cigarette industry. PULSE reached out to young consumers to find out the pros and cons of being an e-cigarette user. “I’ve heard cigarettes [have] all the toxic stuff in them, and they’re so gross; you can get the tar in your lungs,” says Central Washington University student Isaac Thompson. That mindset should be no surprise after decades of campaigning and researching to prove the immense health risks of cigarettes. The problem arises when a whole new generation believes their vape alternative is safe.

It’s commonplace now to see someone with an e-cigarette pushing out plumes of vapor as they walk along; the trend is growing at an astonishing rate. It has become very similar to the previous cultural trend of smoking cigarettes. The trend is growing at an astonishing rate and the social aspect cannot be overlooked. “I only vape when I’m with friends, and only if those friends vape,” remarks CWU junior Zach*. “I started around senior year of high school. It was just a social thing a lot of my friends did so I just joined them.”

The trend is growing at an astonishing rate and the social aspect cannot be overlooked. “I wonder what the ‘juice’ is doing to my lungs, but I have less concerns than if I smoked cigs,” says Central senior Becky*. “I don’t worry about the tar or rat poison that people with cigarettes worry about.” Does it take another massive campaign decades in the making and supported by scientific evidence to make vaping as uncool as cigarettes? Nicotine has already been proven addictive, and the vaping industry utilizes that as another way to create a dedicated consumer base. “I do it … because at this point I’m probably addicted to it, honestly. I wish I wouldn’t have started,” remarks Thompson, “and … I probably won’t quit until I have a reason to quit.” Thompson, like so many others, uses the Juul e-cigarette over the other competing products on the market. Juul has seemingly taken over as the leader in the e-cigarette industry in a few short years. The multi-billion dollar company has a youthful consumer base of loyal followers. What’s to stop the growth of this market when this new trend is nearing a cultural norm? According to data collected from Pitchbook and published by Yahoo Finance, the Juul company exceeded the $10 billion valuation faster than any company prior. To put that into perspective on a cultural level, it surpassed that mark four times faster than Facebook.

Thirty years ago, cigarettes were marketed as cool and hip to the youth for a very specific reason. Tobacco companies knew that cultivating young new consumers meant lifetime users to sustain their sales. The only thing that has changed now is the packaging and the seemingly lost knowledge of a past generation. History is repeating itself and this new base of young consumers are taking the same path as their predecessors. Maybe in a decade or two the vape culture will have seen the harm and moved away from their newage cigarettes. On the other hand, maybe this cultural phenomenon will have the staying power of social media. Say some health risks do come forward but prove not to be enough to shut down the vape-culture. People have been smoking for centuries, so this might be the newest evolutionary stage in that human phenomenon. *Names have been changed for privacy reasons.






Finding the Intricacies of Mushrooms Story by Caroline Lynch | Design by Lisa Yamakawa Reyes

Humans have senses, so why not use them? Seeing bruising on a mushroom, especially on the stipe (stem), can be a great indicator of the mushroom being poisonous or not. An almond-y, spicy or bleachy scent can be leading factors to similar-looking mushrooms turning out to be completely different! PULSE set out to get the inside scoop on mushrooms and what exactly they can do for you.

MUSHROOM APPEAL AND DANGERS Treasure hunts are not just for kids aspiring to find gold or chasing a myth hoping to find a lost city. According to Marian Maxwell of the Puget Sound Mycology Society (PSMS), “Finding something that is edible on your own and the excitement of that,” she says, is its own treasure hunt. Maxwell also warns of the dangers that comes with harvesting mushrooms. If a person is unknowledgeable of the area or if they do not use a certified mushroom identifier, things may take a turn for the worse. “There were people that have come to us and had just been picking and eating and didn’t know anything about mushroom ID,” she says. Mushroom ID is referred to as the process of properly identifying a mushroom to the hopeful picker--some are lucky, and some are not. Aren’t we all told proper experience is needed to land that dream job we want? In the case of mushroom identifiers, field experience is exactly what you need. An individual goes out in the woods with a group of experts and tests their abilities on proper mushroom identification. This showcases the necessary skills that the picker has been studying hands-on, deep in the dirt. Identifiers are simply folks who have been certified through groups like PSMS and are trusted to guide the next generation of mushroom identifiers to ultimate discoveries.



Field experience is a technique where you go out and gather mushrooms, identify them and come back to the identifiers who will inform you if you were right or why you were wrong. An identifier is an expert in mushroom identification, who is able to tell through observation what type of mushroom you have picked. Through PSMS, it takes a couple of years to become a certified identifier. PSMS takes out the potential identifier and sees if they really know their stuff and only after proving worthy can the certification process begin. The dangers of strictly learning from a book and going out on your own fall under the dangers in the subtleties. Smells, bruising, touch and even word of mouth can be part of finding the perfect edible mushrooms. Caroline M, a lifetime mushroom harvester, learned everything she knew from word of mouth and books. “I was taught by my motherin-law and her children,” she recalls. “I knew twelve mushrooms that were safe and where to find them, but I never picked any of the ones I was unfamiliar with.” Warning signs are there, but not everyone will


spot them--that’s why an expert is always advised to accompany on a harvesting. West coast harvesters lay claim to the riches within the states along the Pacific and take full advantage. Many people like Caroline remember a time when it was a normal family outing on the weekends. Grab your kids, wrap them up and bring plenty of plastic bags for the collected mushrooms! In Washington State, many of the harvesters can be found in Eastern Washington and several areas in Western Washington. Caroline used to go all over her property in South Prairie, Wash. and find all kinds of chanterelles, oyster, boletes, shitake, shaggy main and popinki mushrooms.

“We start people off with chanterelles bemcause there is nothing that looks like a chanterelle that will kill you.” -Marian Maxwell When identifying these mushrooms, many identifiers use a tool referred to as dichotomous key. To properly use the key, a person must be familiar with identification terminology. PSMS has helpers at the ready if anyone is stuck, but for beginners they start out with the basics.

Adaptogen is a head turner, it gets people’s attention and hopefully for its health purpose. Mushrooms have much to offer in the world of health and act almost as a restart to the body’s deficiencies. Adapt is exactly what the mushroom does and it helps restore your body not just in one way but in all the ways you need to peak at full functionality. Kelly Pritchett, an assistant professor of exercise science, “Adaptogen mushrooms (cordyceps mushroom) have been touted to help the body deal with stress; ranging from physical, emotional and psychological stressors.” Some benefits from adaptogens are:

1. Protects against diseases 2. Boosts energy levels 3. Balanced mood and metabolism 4. Mental focus sustained throughout the day 5. Battles depression symptoms Beneficially speaking, the greatest relief it provides against is stress and that may be the answer to preventing most diseases according, to Tero Isokuppila of Four Sigmatic. “While there has been some research supporting a decrease in stress related symptoms, more research is needed. Furthermore, due to the limited available scientific evidence, I would suggest caution with the use. Bottom line: there’s not enough evidence.” says Pritchett. With what is known about mushrooms, its surrounding harvesting culture and health benefits, it’s amazing how its popularity is growing. As we move forward in life looking for nutrition alternatives, maybe mushrooms are the answer.







DATES Story by Brooklyn Isaacs | Design by Kaitlyn Kurisu | Photos by Zahn Schultz


undle up with a loved one and get ready to venture out—whether it be a hot chocolate run, pumpkin carving or a mini trip to Leavenworth, the fall season is a time for date nights. To find the ultimate fall date ideas, PULSE spoke to a few couples to find out what they love to do during this season. Since the nineteenth century, pumpkin carving has been an October tradition for all ages. Today, pumpkin carving is a Halloween norm for many people and a fun date night idea for others. Senior Public Relations Major KP Hall and her boyfriend, Senior Marketing Major Kyle Bearce, enjoy this activity during the scary season. “[We like to] carve pumpkins while watching scary movies. Or, going to a haunted corn maze!” says Hall. Some of the greatest movies were made to scare us senseless. However, there are some films that are perfect for the Halloween season that aren’t so scary and are perfect for bingeing. Movies like “Harry Potter”, “Lord of the Rings”, “Hocus Pocus” and so many more. Though October is the season of fright, not all couples enjoy the scary-themed date nights. Junior Elementary Education Major Jenn Rossman and Junior Clinical Physiology Major Dalton Nelson have been engaged for just over a month now, and their ideal fall date includes “going to [Dalton’s] farm, and also taking photos and enjoying the fall scenery of Ellensburg,” says Rossman. A place to enjoy the outdoors with your significant other would be the recreational places in Ellensburg like Irene Rinehart Riverfront Park.

Making memories is the best part about any season. Fall in particular has a nostalgic feel to it that can’t be ignored when trying to spend time with your loved ones. “One morning in the fall of 2017 we woke up really early and we went target shooting on the outskirts of Ellensburg. It was so much fun!” says Hall. “When we were done and went back home he made me my favorite breakfast!” Even if you don’t target shoot, getting up early to enjoy the great outdoors is a fall date idea that is both romantic and beneficial to the body.



Ellensburg is home to many potential date ideas, but Larissa Orcanas, a fourth-year majoring in psychology, biology and philosphy, and her boyfriend Erik Johanssen, a 26-year-old currently serving in the Navy, like to venture out a little to the small German-style town of Leavenworth. “[We] love exploring nearby areas and getting out of Ellensburg every now and again, and Leavenworth is one of [our] favorite places to go … Even if you don’t want to spend money, just exploring the town in general is always fun,” says Orcanas. Leavenworth is home to many events during the different seasons including one during the fall called Oktoberfest. Oktoberfest is held during the first

three weekends of October. But just because Oktoberfest is happening doesn’t mean you can’t also enjoy the shops, food and different sites in Leavenworth during the fall season. Late night football games, pumpkin spice lattes and a Thanksgiving feast are only some of the characteristics that represent the fall season but experiencing every piece of fall with your significant other or loved ones is what makes fall special. So, take a trip to Leavenworth, carve pumpkins while watching your favorite movies, scare yourself at a haunted corn maze or explore the beautiful scenery of Ellensburg—and do it with someone you love.

Grab your snacks, pick your poison and settle on the couch with your

friends, because it’s time for a fun night in. It’s the 25th anniversary of the Halloween classic “Hocus Pocus,” so a re-watch is in order—with a boozy twist.

DRINKING GAME Story by Lexi Phillips | Design by Isabelle Grotting If you’re like us and can recite the whole movie by heart, this drinking game will be a breeze. Just remember to stay safe—you’ll want to remember the fun in the morning.

TAKE A DRINK Each time someone calls Max “Hollywood” Each time you cringe at the bad ‘90s special effects Each time the Sanderson sisters mention how young and beautiful they are Each time the Sanderson sisters are confused by modern technology Each time Sarah starts repeating a word or phrase and dancing Each time the book opens its eye

TAKE A GULP Each time Thackery Binx dies Each time someone says “hocus pocus” Each time Max gets angsty Each time you see some obvious product placement Each time a more adult joke is made

TAKE A SHOT During “I Put a Spell on You” When Sarah starts singing on the broomstick When Mary rides a vacuum (PULSE does not advocate underage or irresponsible drinking.)




Movies to Fall in Love With

Story by Shelby Bryant | Design by Kaitlyn Kurisu

Hunker down with your comfy blanket and fuzzy socks, because it’s time for some fall movies. PULSE talked to fall-lovers and moviegoers alike to find the best movies to watch this season, so the hardest thing for you to find is the remote.

“The Great Pumpkin, Charlie Brown” Everyone’s




believes in the Great Pumpkin: a pumpkin that rises from a pumpkin patch and flies around with a bag of toys for kids. Linus soon finds out that no one else in the Peanuts gang believes in the Great Pumpkin and sets out to prove that he is real.

Available on:



“It’s a cute movie about kids that go to a pumpkin patch for Halloween. ... It really shows friendship and makes you feel warm and fuzzy.” -Anne Baker, senior film major.

“Over the Garden Wall” Follow two young brothers, Wirt and Greg, as they try to find their way home through the woods. Their journey through the Unknown has them crossing paths with some whimsical and dangerous things. Will the two boys manage to get home or stay lost in the Unknown forever?

“The [fall] color palette is easy on the eyes, and the soundtrack is a harmonious blend of old country harvest tunes, classical, and even modern music … Watch it on a day where it’s a bit cool and cloudy. It’s very relaxing and fun!” -Sara Emily Richbourg, CWU alumna

Available on:

“The Nightmare Before Christmas” The King of Halloween gets excited when he discovers Christmas, but chaos ensues when he tries to mix the two holidays together.

“It’s a Halloween AND Christmas movie, so I always watch it in October and December.” -Rachel Kae, model at Midnight Apparel

Available on:

“Hocus Pocus” Spooky meets comedy when three witch sisters have just Halloween night to try and achieve immortality. Can a young man, his siblings and a black cat thwart the ancient witches’ plan?

“It’s a fall and Halloween classic!” - Mahkayla Jasmine Barnet, Fall 2015 graduate of the Disney College Program “It has both the scary movie quality and a nostalgic family feel about it.” - Jasmine Millard, CWU alumna

Available on:

“Lord of the Rings” Two hobbits find themselves far from home when they go on a quest with a group of adventurers lead by an old wizard. Their mission? To destroy an evil ring and save the

“You sit when it’s nice and cool outside with a hot chocolate and just watch Lord of the Rings. The whole setting and palette feels like the [fall] season.” - Jayde Kettner, CWU alumnus

world as they know it.

Available on:





ent Phillips is an Emmy award-winning radio and news host--you may recognize him from the morning show with Alan Budwill on STAR 101.5. His broadcasting career spans 40 years in Seattle, Portland and Spokane. Kent can also be seen on Television and on Seattle area stages. He hosts “The Buzz” on KOMO-TV and is a frequent guest on “Seattle Refined.” He was a host of “Northwest Afternoon” on KOMO-TV for 15 years. He has appeared in over 50 local stage productions at theater’s through-out the Northwest.

Kent Phillips Q & A by Caroline Lynch Design by Matthew Conrardy

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What’s your biggest fear? Letting people down.

2 Who are some people that inspire you? My parents for sure.

3 How did you get into radio?

Started as a freshman at a high school station, got my first job at 14 at KZAM in Seattle. Did it through college and just kept doing radio!

4 What is your guilty pleasure? PIZZA!

5 What’s your biggest accomplishment?

Lots of radio awards over the years, but most important was when I was named “FATHER OF THE YEAR” for Seattle in 2003.

6 Do you have a favorite movie quote?

From Terminator: “I’ll BE BACK!” Think of that every time we get bad ratings.

7 8

WHERE DO YOU SEE YOURSELF IN 10 years? Hopefully still alive…HAH

Did you find your voice on radio?

Been a radio guy my whole life. Fun to entertain, make friends with listeners and along the way do some good…raising 200Grand in Bikes for Kids…. Toys for KIDS each year and so much more. Been a blast.






Everyday Military and Medical Discounts 10% Tuesday Student Discounts 10% ‘Wax Wednesday’ $15 Gram Concentrates $15 Eighths of Flower

Everyday Military and Industry 10% Tuesday Student Discounts 10%

Wake-N-Bake 9-10a.m. 20% off Sativa +Sativa Hybrid Night Cap Specials Sun-Thurs 8-9p.m. Fri-Sat 9-10p.m. 20% off Indica + Indica Hybrid

Daily Specials Monday 15% off Edibles/Tinctures + all single Grams $10 & under Tuesday $4 Joints 2 for $7 $5 Joints 2 for $8 $7/$8 Joints 2 for $12 $13 Joints 2 for $22 Wednesday $5 off Concentrates + Cartridges Thursday All $15 Single Grams $10 All $25 2g $20 Friday and Saturday Vendor Day Specials Sunday $15 off Topicals 20% off for Seniors (55+)


Design by Amanda Smith

THE green sheLF

daily specials

cannabis central

THE fire house

Daily Specials

Weekly Happy Hours 2-5p.m.




Daily Specials MONDAY


Iron Horse Brewery $5 tasting menu

Blue Rock $5 burgers

The Porch $5 Mojitos

Iron Horse Brewery $5 tasting menu

The TAV $1.50 RBR

The Palace $4 Moscow Mules

Wings $2 Bud Light

The Porch $5 glasses of wine


The TAV $7 domestic pitchers

Blue Rock $1 tacos Iron Horse Brewery $5 tasting menu The Palace 88 cent tacos $2.50 Coronas $3.75 loaded Coronas The Porch $2 tacos $2 Coronas $5 loaded Coronas $3 well tequila shots The TAV $7 domestic pitchers Wings 59 cent wings 1/2 off bomb shots



Wings $2 Coronas $3.50 loaded Coronas $5 Coronitas 301 Ladies Night - $1 wells

THURSDAY Blue Rock $1 beer $5 Long Island Iced Teas The Porch $4 pints The Palace 88 cent tacos $2.50 Coronas $3.75 loaded Coronas

The TAV $5 wells $2 tequila wells Wings $1 off all bottles & 16 oz. beer 301 $1 Rolling Rock Beer

FRIDAY The Palace $3 Fireball shots The TAV $2.50 Fireball shots

SATURDAY The TAV $2.50 Fireball shots

SUNDAY Wings All drink specials

Happy Hour 301 5 - 7 pm & 9 - 10 pm everyday

BLUE ROCK 2 - 6 pm Tuesday - Friday

THE PALACE 4 - 7 pm everyday

ROADHOUSE Design and Photo by Joe Petrick

2 - 6 pm Tuesday - Friday

THE PORCH 3 - 6 pm everyday







Profile for Pulse Magazine

Fall 2018 | Issue One