15 MINUTES
SMS or Email (depending on preference)
JOURNEY PROSPECT ENGAGEMENT
72 HOURS (EST, Evening)
Email including application checklist, scholarship info, etc.
7 DAYS
(Deploy send optimization)
Dynamic Program/Support Specific Content (Based on RFI Data)
12 DAYS
(Deploy send optimization)
Communication about online structure, terminology, etc.
1 DAY AFTER CALL
(Deploy send optimization)
Prospects receive communication
1 MONTH AFTER RFI
(Deploy send optimization)
Entered into 6-month drip campaign
24 HOURS (EST, Midday)
Video, dynamic program-specific content, and CTA
5 DAYS
(Deploy send optimization) “Sizzle” communication (based on preference)
10 DAYS
(Deploy send optimization) Program-specific online student (peer-to-peer analytic comms)