App Starter Journey
Once an application to CW-PREP is started, prospects will enter the CW-PREP App Starter Journey.
This journey is designed for those who have started, but not submitted their application.
In this context, an app starter refers to one who started their application but has not submitted the application within 24 hours.
24 Hours
SMS or Email (depending on preference)
48 Hours
Call/SMS with Application Advocate
8 Days
SMS or Email (depending on preference)
36 Hours
Email offering assistance with app completion
14 Days
Call/SMS with Application Advocate
18 Days
Entered into 6-month drip