Emma Maltba Portfolio | Catawba Valley Community College

creative solutions

Weapons and Arsenal Database (WARD)

Design Objective

Design and prototype a smartphone app that proves useful to a unique target market. The design needed to be original and not a concept already available for download. The project requirements were to generate branding for the app along with the screen flow, digital composition, prototype, and plan for monetization.

Design Brief

Weapons and Arsenal Database (WARD) was designed to allow aspiring and current weapon users to have a centralized location for tutorials, courses, organization, management, shopping, and selling. With the largest (but not exclusive) target market being men ages 21 to 60, WARD is branded with earthy and strong colors and graphics. The logo and typeface were both uniquely created for WARD to resemble strength, stability, and security. The screens and graphics of the app are designed to provide an easy and free-flowing user experience. WARD is the ultimate app for anyone who desires to safely maintain their weapons.

BIO

Carson Richards is a 51 year-old father of three kids. He is devoted to providing them a safe and happy lifestyle. Outside of his job as a construction sales representative, he enjoys outdoor activities such as hunting, fishing, and hiking. He has been hunting ever since his father taught him gun safety as a little boy. Similarly, he desires to be a family role model of adventure.

COLORS

BIO

Parker Hodges is a 26 year-old lineman who currently lives in Topeka, Kansas. Because of tornado season, linemen are in high demand in Kansas. He comes from a single-parent household because his father, who was a lineman, died before he was born. He wants to follow in the footsteps of his father and take on the hobby of hunting. He needs resources to assist him in learning hunting and gun safety.

BIO

Houston is a Park Ranger in Arches National Park, Utah. He and his wife love to adventure (as she is a travel photographer). As a ranger, Parker has to educate current and future outdoorsman and sportsman on rules, regulations, and safety. He does have adequate study resoruces, but he longs for an easier way for him and his students to organize their outdoor affairs.

DARK PINE #19401F

MOSS #64755C LEAD #C4C6C2 ANTLERS #DED1A2

GUNPOWDER #707970 DUCK BEAK #C4AF54

Click to interact with the prototype

Cosmetic Salon Mural

Design Objective

Design and mock up a unique mural to be printed for the CVCC Cosmetology Salon. This mural must appear fun, unique, and professional along with cohesive to the current interior design of the salon.

Design Brief

This mural embodies all aspects of the CVCC Cosmetology Salon by making sure to include visual representations of the services offered. It is sleek and classy to enhance the professional environment while also adding an interesting pop of color and design to the space. The photo-withina-photo effect makes the design catch viewers’ eyes from a distance to observe the smaller details up close. The smaller photos used in the composition are photos taken straight from the salon which creates a realistic reflection of the services offered. Additionally, by using the colors naturally found in the salon, the mural maintains the cohesiveness of the color palette.

Thumbnail:

Photo tiles within larger photos

Digital Comp:

Happy Hair

Design Objective

Design and mock up a 3-part packaging series for haircare products. The branding must be unique and target a specific consumer market. Along with the packaging, design, and prototype, build the product website and complete a digital marketing case study to evaluate the measures of marketing for the brand.

Design Brief

Happy Hair is designed to appeal to anyone ages 18-40 that is looking for clean, quality, salon-grade haircare at a drugstore price. The colors of each haircare line are inspired by the key ingredients in each product. Happy Hair utilizes eye-catching “swoosh” graphics to catch the attention of consumers’ eyes when walking down the store aisle. Along with its unique in-store appearance, Happy Hair utilizes a website, email marketing, and social media marketing to get consumers interested and keep them engaged. By consistently using a natural and organic color palette, Happy Hair maintains a cohesive brand appearance and personality.

Hair

Logo may appear in various colors depending on the product lines and their color palettes.

FinalSix Hairline Thin Light Book Medium

Bold ExtraBold Black Heavy

FinalSix Light and Book are the only styles permitted to be used for body copy. Other type styles can vary depending on purpose and visual contrast.

#889A72 #A7A9AC

The Seattle Scene

Design Objective

The objective was to research and rebrand a city to create a print and digital visitor’s guide. The design needed to highlight a key aspect of the city and portray it to potential tourists. The requirements included designing the logo and branding, an eight-page visitor’s guide in both digital and print formats, and a magazine ad insert that appeals to the target demographic of the city.

Design Brief

This city planning guide for Seattle was designed using Adobe Illustrator and InDesign to create unique graphics and interesting layouts. The logo is inspired by stained-glass or mosaic tiles which appeal to the artistic and expressive cultures of the city. This style was maintained across each piece of the project to create a harmonious appeal to men and women ages 18 to 30. To enhance the hierarchy and composition of the guide, the interactive version includes transitions, hyperlinks, and video clips that enhance the user experience and information available.

The Space Needle

Hyatt Place Seattle

Pike Place Market

The Great Wheel

“Tree-Kettle” Illustration

Design Objective

Using only black ink, draw a textbook-style technical illustration that combines two objects that don’t go together naturally.

Design Brief

“Tree-Kettle” uniquely combines a tree and a tea kettle to create a unique and interesting illustration. Hatching is used as the shading technique to create a realistic sketch that resembles a textbook diagram. The added animation graphically reduces the drawing to create a visual of the tree sprouting from the kettle. Animating a simplified version of the drawing brings it to life further enhancing the realistic nature of this fantasy object.

Scan to view the animation

Only solid black ink was used to draw. Cross-hatching was layered to create shading and dimension on the different parts of the drawing.

Different millimeter of micron fineliner pens were used to create thinner and thicker lines.

A scribbling technique was used the create the appearance of tree roots that are growing and spreading.

A tea kettle’s spout curves out from the base, making it an easy point to naturally combine it with a tree.

Darkening the corners creates the illusion of curves and ridges in the appearance of the kettle.

The Loving Ladle

Design Objective

Create a unique mobile retail business; generate a logo, brand identity packet, business collateral, style guide, and mockups of the business vehicle.

Design Brief

The Loving Ladle is a mobile soup kitchen designed to reach the outskirts of the low-income and homeless population. The logo incorporates a heart graphic, warm colors, and soft type to emphasize the empathetic and inviting atmosphere of The Loving Ladle. The patterns and brand collateral reflect the items offered at the business to make sure the mission is easily understood by viewers. The design of the business itself is on a renovated bus that is wrapped with vinyl graphics. Overall, these brand elements highlight the experience the Loving Ladle provides.

IDEATE Magazine

Design Objective

Design a six-page magazine spread for an edition of IDEATE Magazine. Include a research article and a sourced secondary article. Layout and design the six pages along with the magazine cover.

Design Brief

This magazine spread about “The Rise of Digital Creation” features an original body copy and a sourced secondary article. Each page consists of a unique layout that enhances the visual appeal and hierarchy of the text. Blue is used as the main color in the palette because of its association with technology. Patterns and graphics were included in the background to not only frame the text but allude to the shift to digital platforms. The transitions and animations used in the digital version enhance the hierarchy of the layout and draw the viewer’s eye to the important elements on the page.

Foothills Col-LAB-oratory

Design Objective

Design and mock up the branding and collateral for a STEM lab in the Catawba Science Center. Along with the branding, create some accompanying collateral that supports and markets the brand. Utilize the existing color palette in the lab space for the design.

Design Brief

The logo and branding for the Foothills Collaboratory utilize the colors orange, teal, and navy to resemble that of the existing lab. In the logo, there are multiple elements that resemble math, science, and technology such as gears, circuit wires, and a beaker. These graphics are merged with the outline of foothills mountains to both reflect the name of the lab and what it offers. This logo uses bold colors and strokes along with soft and fun shapes and typefaces to draw attention to the lab’s target audience: school-aged children.

#F79520 #03BCC3 #2E3192

The Memphis Mustangs

Design Objective

Develop a professional sports team brand in a city that does not currently have that sport. Expand the brand into a wayfinding and environmental graphic proposal for the stadium.

Design Brief

After professional leagues and location research, Memphis was determined to be the best spot for a new Major League Baseball team. Tennessee is known for its southern, cowboy-like culture. The Memphis Mustangs represent this culture with speed, stamina, agility, and strength. The logo depicts a fierce mustang with colors inspired by the popular “Aztec” patterned clothing. The elements of a horseshoe and a southern rodeo marquee support this style and further emphasize the boldness of the team. The logo graphics were expanded into the stadium’s wayfinding and environmental graphics by utilizing the same shapes, colors, and styles. These elements include seating row labels, a directory, a map, gate numbers, seating section signs, and a historic room with wall graphics.

FAIRPLEX NARROW OT

*Used in various font styles: Book, Medium, Black, and Black Italic

TARGET AUDIENCE

BIO

Hunter is a self-employed, hometown electrician. He is a hard worker who is persistent in his path. He strives to maintain a productive lifestyle.

R: 27

G: 65

B: 140

R: 177

G: 104

B: 50

R: 133

G: 170

B: 242

R: 236

G: 138

B: 67

Status

MOTIVATIONS

• Family

• Performance

• Security

• Sense of accomplishment

R: 231

G: 238

B: 252

R: 244

G: 185

B: 142

Single Education Certificate

HABITS

• Daily exercise

• Hiking

• Volunteer

Recreational Coach

• Overworking

Occupation

Electrician

5. COLOR

“No matter how hard you work, someone else is working harder.”

Stadium Map

Section Number Signs

Seating Rows

Entry Gate Numbers

Life Balance Planner Co.

life balancePLANNER

CO.

Design Objective

Create three planner stationery sets for a unique brand. Each set should include a planner showcasing at least five different pages and an accompanying sticker and highlighter pack.

Design Brief

Life Balance Planner Co. is designed to help organize and manage massive to-do lists. Each planner is designed to allow users to creatively prioritize their daily tasks to relieve stress and heighten motivation. The neutral colors and minimal type leave room for users to personalize their planners to their preference. The accompanying highlighter pack and color-coding key help kickstart the organization process for those who don’t know where to begin. Life Balance Planner Co. takes the stress out of the to-do list and helps users take on the day one step at a time!

Primazal

Design Objective

Research and design a brand identity for the pharmaceutical drug Primazal (levothyroxine). Develop a marketing message, package design, and an exhibit trade show booth. For each piece, create mockups of the finished product.

Design Brief

Primazal’s butterfly logo reflects its purpose because it is a thyroid hormone supplement. The thyroid is known for its unique butterfly-like shape. With the marketing message “Take control. Live freely,” this logo fits right in by radiating this positive and transformative mood through its bright, warm gradient. The packaging was designed to match this logo while also remaining clear and concise. The package utilizes brand colors and imagery while also maintaining a simple and readable appearance. The trade show booth matches these assets and was designed digitally along with handcrafting a one-tenth-scale model. The wings of the booth were manipulated to match the butterfly logo’s wings, enhancing the brand’s overall visual impact.

Eye for Design Campaign

Design Objective

Generate a unique campaign of collateral pieces for the Advertising and Graphic Design program. These pieces will be used to attract and inform potential students about the program. Include a postcard, flyer, and stickers.

Design Brief

The “Eye for Design” campaign uniquely advertises qualities possessed by designers and the expectations for the program by using the anatomy of an eye. The color wheel, AGD branding, and CVCC branding are used to represent the college, the program, and aspiring designers to inspire and attract potential students. The strict color palette of blue, green, gray, and white maintains consistency across each collateral piece to make them recognizable as a set. Additionally, the photo of a girl’s eye was manipulated to emphasize the importance of an artistic vision.

IRIS

Controls the amount of light entering the eye and allows for color detection. CORNEA

Bends light to help the eye focus which is necessary for attention to detail.

LENS

Focuses light to create a sharp image.

RETINA

Converts light to create the images that you see and control perception.

OPTIC NERVE

Carries visual messages as electric currents ot your brain to develop color detection and visual contrast.