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SERENE CANDLE CO.
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ZOM-BEE: Visual Pun
Watercolor Illustration
Design Objective
Illustrate, digitize, and animate the visual pun of your choice. Include visually appealing and appropriate principles of design to make it recognizable. Additionally, digitize the drawing and animate the piece in order to create an element of motion.
Creative Brief
Zom-BEE is the visual pun that I chose to illustrate. I incorporated features of both a zombie and a bumble bee. This helps the piece become recognizable to the viewer without making it too obvious. I also included the name of the visual pun on the illustration on the bottom in a font that correlates to the theme.
Madison Graters: Sports Branding
Branding | Wayfinding + Collateral Design
Design Objective
Create a fake professional sports team unique to the area. Include stylized branding, wayfinding, environmental graphics, and other collateral pieces. Effectively utilize color and design principles to create a National Hockey League to draw in a specific target audience.
Creative Brief
The Madison Graters is a National Hockey League team from Wisconsin. The logo is a block of cheese wearing skates to make the branding playful and open for many demographics to love. I utilized shades of maroon and a deep yellow-gold color to represent the team. These colors are relevant because cranberries, wine, and cheese are what Madison, Wisconsin is known for, and those items are the related colors.
Foothills Col-LAB-oratory: Maker Space
Branding | Collateral Design
Design Objective
Create branding, flyers, and other collateral pieces for the Foothills Col-LAB-oratory located at the Catawba Science Center. Incorporate the appropriate theme to attract the target audience. Additionally, use suitable colors to tie in the logo with the created space.
Creative Brief
The Foothills Col-LAB-oratory is a space for children to go to in order to think creatively, learn, and have fun. The logo represents the aspect of having fun while also including the tools used throughout the area. The teal, orange, and purple are complimentary to each other which creates visual attraction subtly to the audience as they navigate the space.
