STUDIO

Print + Digital Media Publication

Copywriting | Digital Layout + Design

Design Objective

Create an appealing magazine cover for a Print Magazine that incorporates what your specific article highlights. Using typography and visual hierarchy, create the layout for the given article. In the layout, include a sidebar with additional information about your related topic. All imagery chosen should be cohesive and enhance the article for readers.

Creative Brief

The goal of this magazine was to inform individuals about the science behind the user experience. The article I wrote highlights what exactly facial recognition is, how it is beneficial to society, and includes interesting information about this technology. Including futuristic imagery and colors that subliminally correlate to the topic helps make the article more engaging to the audience. This project incorporates photo composition, photo manipulation, and layout design.

YOUR SOURCE OF TECHNOLOGY’S NEWEST TRENDS

FEATURED ARTICLES: THE FUTURE OF TECHNOLOGY, SCIENCE BEHIND THE USER EXPERIENCE, AND EXPANSIONS OF CREATIVE SKILLS & ENVIRONMENTS

Lexinide: Pharmaceutical Brand

Branding | Packaging + Tradeshow Booth Design

Design Objective

Create a pharmaceutical brand that includes a logo, tagline, packaging, and trade show booth. Create a Photoshop mock-up, an Adobe Dimension mock-up, and a physical 1/10th scale model of the pharmaceutical trade booth. This project is intended to reinforce your design skills and test your ability to turn a concept into a functional print and digital job.

Creative Brief

Lexinide is a pharmaceutical drug intended to help individuals that struggle with hypothyroidism. Hypothyroidism is a condition where the thyroid gland does not function correctly. The tradeshow booth incorporates rock stacking to attract attendees to learn more about Lexinide. The idea of stacking rocks subliminally shows that the individual’s life will “level up” or become better by taking this drug. Additionally, purple and green are gender neutral colors that cater to both men and women. Although the majority of people who struggle with hypothyroidism are women, men also struggle with this condition.

Natalie Collins

30

•

Content Creator • Fargo, ND

Lately, Natalie has struggled with fatigue, hair loss, and weight gain. She has not spoken to anyone about these issues because she believes this is a result of the aging process. However, after speaking with a few family members, Natalie realizes hypothyroidism runs in her family. Many loved ones such as her mom, aunt, and sister have been tested and diagnosed with this disease. Natalie also tested and has hypothyroidism. Each of her family members take a medicine but none of the women believe the drug properly treats their hypothyroidism. Natalie researched many hypothyroid treatments and found a recently discovered and trustworthy perscription called Lexinide. There are many great impressions from investors and doctors. Each of the women tested the drug for two months and experience great results. Lexinide is here to help cure and level up her life!

Xavier Davis

50 • Plumber • Richmond, VA

Xavier has lived with hypothyroidism for many years. As a hard worker, having a medication that effectively treats his fatigue and works all day is key. Xavier was diagnosed with hypothyroidism when he was only 23 years old. Because he did not know much about his diagnosis, he was very worried and thought his life was in danger. Luckily, he quickly started taking a drug to help treat his hypothyroidism. However, Xavier and his friends believe his medication is not working like it did when he first took it. With that being said, Xavier has been on the hunt for a new and improved perscription. One night after work, Xavier was watching TV and eating dinner when a commercial for Lexinide showed. He felt very encouraged by the inclusive advertising and wanted to give it a try. Xavier believes Lexinide is here to decrease his fatigue while at work and level up his life!

Emily Nguyen

42

• Pharmacist • Little Rock, AR

As a pharmacist, Emily has an extensive amount of knowledge on drugs. She knows what does and does not work for many different diseases. Additionally, she also struggles with hypothyroidism. Emily and her doctor have tested many perscriptions that attempt to cure her diagnosis, but have not found one that is reliable enough fight her hypothyroidism. As of recently, Emily’s symptoms have worsened, resulting in hair loss, shifts in her heart beat, and major weight fluctuation. She is worried that if her hypothyroidism is not properly treated with a certain medication, that there will be life altering changes. After many months of research, both independently and with her doctor, Emily found a medication called Lexinide that is new and suggested by many reliable medical professionals called Lexinide. Lexinide is here to be a dependable medication, help cure, and level up her life!