TEXTING AND DRIVING

Serene: Packaging Series

Branding | Packaging + Collateral Design

Design Objective

Create a logo and design packaging for a series of products. Make the colors and logo for the series appropriate and visually attractive for the intended target audience.

Creative Brief

Serene is a candle company designed to help those with anxiety. The top three scents that help reduce anxiety are lavender, vetiver, and bergamot. Using these scents as the top notes are proven to help reduce anxiety for the individual. Moreover, the name of the company, colors, logo, and pattern of Serene correlate to the calming elements of the series.