If you’ve ever asked yourself, “What is a demi bra,” CUUP has your answer. They’ve taken the concept of the everyday-wear bra and redesigned it with you in mind. That’s where The Demi from CUUP comes in. Call it supportive. Call it breathable. And call it so much more. Here’s a look at how The Demi earned its reputation as a redefined T-shirt bra for today’s sensibilities.