Cutera ANZ Rewards Program

Empowering Your Practice with Cutera Support Comprehensive resources designed to empower your practice, enhance patient satisfaction, and drive exceptional results for your clinic or practice.

Introduction At Cutera, we are passionately committed to empowering your practice with unparalleled resources and unwavering support. Our dedication extends far beyond delivering exceptional products; we provide a comprehensive suite of tools and programs designed to unlock the full potential of Cutera devices in your practice. From educational webinars and dynamic PR campaigns to personalised training and community-building initiatives, we offer everything you need to elevate your clinic, enhance patient satisfaction, and achieve outstanding results. Join us on a journey to discover how Cutera can help your practice thrive and succeed.

Unrivalled Support from Your Dedicated Cutera Business Development Manager

On behalf of the Cutera team, we are excited to provide you with unparalleled support as you embark on your Cutera journey.

This support includes:         

Device-specific materials Editable social media launch assets 90-day marketing plan Social media resources Launch email campaign templates Website content and SEO keywords Before and after image libraries Product information, educational materials, and consent forms Additional marketing assets

Dedicated Business Development Manager You will be assigned a dedicated Business Development Manager, either Lucy Lobodin or Jackson Cheep, to work closely with you. They will assist you in:  Effectively utilising the provided assets  Maximising the success of your launch  Developing tailored strategies to grow your practice Both Lucy and Jackson are committed to ensuring you have all the tools and knowledge necessary to make the most of your Cutera devices. We are here to support you every step of the way.

Let’s make this journey a successful one together!

Knowledge Is Power Webinar Series Our “Knowledge is Power” webinar series offers in-depth educational sessions on the latest trends, techniques, and best practices in dermatology and aesthetic treatments. Hosted by industry experts, these webinars provide valuable insights and interactive Q&A opportunities.

Regular educational webinars

Topics include advanced techniques, industry trends, and practical applications

Interactive Q&A sessions with experts

Access to recorded sessions for on-demand learning

Billboard Advertising Our strategic billboard placements in high-traffic locations are designed to increase brand visibility and attract new clients to your practice.

These eye-catching ads highlight the benefits of Cutera devices and direct potential clients to your practice.

High-traffic locations

Eye-catching, impactful designs

Reach potential clients nation-wide

TV Features Our TV features campaigns are crafted to promote the Cutera devices and all the benefits to a broad audience. By securing prime time slots and creating engaging content, we ensure that your practice gains maximum exposure and attracts more clients.

Prime time exposure

Engaging, informative content

Wide audience reach

Print and Digital Publications We provide high-quality print and digital materials, including brochures, flyers, and digital ads, to support your marketing efforts. These materials are customized to reflect your practice’s branding and highlight the benefits of Cutera devices.

Professional brochures and flyers

Customized digital ads

High-quality designs and content

Cutera Academy is designed to elevate practices by helping optimise outcomes through advanced training and tools for clinical, marketing and practice development. It transcends mere device and technique training; rather, it’s a comprehensive program focused on elevating every aspect of your practice, ensuring both your success and the satisfaction of your patients.

During our exclusive two-day course, you’ll gain invaluable skills and strategies tailored to maximise the potential of your Cutera device system.

By participating in Cutera Academy, you’ll depart with ` An actionable plan ready for immediate execution ` Exclusive access to ongoing Academy resources and support ` Tailored, ready-to-post content from our Social Media Lab ` Scrubs and treatment tools ` Membership in the esteemed Cutera Academy Network

Day 01 Monday 5 August Time

Monday 5 August 2024

Presenter

11:00 – 12:30

Arrivals + Lunch

All

12:30 – 12:40

Welcome + Training Introduction

Brent Hauser

12:40 – 12:55

Agenda Review + 5 Steps to AviClear Success

Megan Monfre

12:55 – 13:25

Patient Journey

Brooke Poole

13:25 – 14:05

AviClear Patient Selection

Robin Jones, BS, RN

14:05 – 14:20

Break

All

14:20 – 14:45

Simulated Patient Experience

Megan Monfre

14:45 – 15:15

AviClear Patient Expectations

Robin Jones, BS, RN

15:15 – 16:05

Optimizing Outcomes with Topicals + Orals

Robin Jones, BS, RN

16:05 – 16:20

Break

All

16:20 – 16:55

AviClear Insights

Robin Jones, BS, RN

16:55 – 17:10

Clinical Q&A

Robin Jones, BS, RN

17:10 – 17:15

Day 1 Summary + Day 2 Preview

Megan Monfre

Team Dinner

All

18:30

Day 02 Tuesday 6 August Time

Tuesday 6 August 2024

Presenter

8:30 – 8:45

Breakfast + Day 1 Review

All

8:45 – 9:30

Practice Integration + Workflow

Megan Monfre

9:30 – 10:20

Front Desk

Brooke Poole

10:20 – 10:35

Break

All

10:15 – 11:05

Consultations

Megan Monfre

11:05 – 11:45

AviClear Practice Marketing

Brooke Poole

11:45 – 12:30

Lunch

All

12:30 – 13:00

Engaging Your Existing Patients

Brooke Poole

13:00 – 13:35

Acquiring New Patients

Megan Monfre

13:35 – 13:45

Break

All

13:45 – 14:50

PDM Training + Practice Support Resources

Megan Monfre

14:50 – 15:00

Closing + Congratulations

Megan Monfre

Departures

All

15:00

Find a Provider The Find a Provider portal allows the general public to easily locate a provider near them by visiting cutera.com.au or Cutera-device-specific URL. With a combined 20k+ visitors per month, these websites offer an efficient way to connect with certified AviClear practitioners, featuring elevated rankings and direct appointment requests to primary contacts.

Quickly locate nearby providers.

Connect with certified and trusted professionals.

Benefit from platforms with over 20k+ monthly visitors.

Conveniently request appointments with primary contacts.

Ambassador Program Our ambassador program partners with industry leaders to enhance the credibility and visibility of Cutera devices. Ambassadors participate in exclusive promotions and events, providing your practice with additional marketing leverage and recognition.

Partnerships with industry leaders

Exclusive promotions and events

Increased brand credibility

MyCutera.com MyCutera.com is your go-to platform for all Cutera device-related resources and support. Easily access product information, updates, training materials, and join our interactive community of users.

Online resources and support

Easy access to product information and updates

Interactive user community

Ambassador Portal

Access here

Access the Ambassador Portal for a comprehensive suite of customer resources, including social media assets, website photos, FAQs, email templates, practice marketing tools, RGA sets, videos, and before and after images. This portal equips you with everything needed to effectively market the Cutera devices and enhance your practice.

Comprehensive Marketing Tools

Engaging Visual Content

Streamlined Client Communication

Product Launch Kit Our comprehensive product launch kit includes everything you need to successfully introduce AviClear to your practice. From marketing materials to promotional items, we provide the tools to ensure a smooth and effective launch.

Comprehensive marketing materials

Step-by-step launch guide

Promotional items and tools

All Product Launch Kits

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Dedicated local training team Our experts are available to provide personalised, in-depth training tailored to your practice’s needs. This includes hands-on sessions, detailed demonstrations, and continuous education to ensure you and your team are fully equipped to deliver exceptional results with the Cutera devices. Our goal is to empower your practice with the knowledge and confidence to maximise the potential of this revolutionary acne treatment, ensuring the highest standards of patient care and satisfaction.

Tailored handson sessions and detailed demonstrations.

Continuous education to keep your team at the forefront.

Empowering your practice to deliver outstanding patient care.

Meet the Cutera ANZ Team BDMs

Clinical Trainers

Jackson Cheep

Lucy Lobodin

Alanna Randone

Meghan King

Tracey Vo

Amy Ferlito

Business Development Manager – QLD & NT

Business Development Manager VIC, TAS, SA & NZ

National Training Manager ANZ

Clinical Training Manager

Clinical Training Manager

Clinical Training Manager

90-Day Marketing Plan Our 90-day marketing plan is designed to ensure a successful launch of your Cutera device. This comprehensive plan includes strategic steps for the first three months, providing you with detailed guidance on social media campaigns, email marketing, client education, promotional offers, and continuous training. Follow this plan to maximise your visibility, attract new clients, and drive business growth.

30-Day Plan (Week 1 to 4) Week 1

Week 2

Week 3

Week 4

Kickoff Meeting with BDM

Website Update

Client Education

Promotional Offers

` Introduction to resources and tools.

` Add device product information, website copies, SEO keywords, and before and after images.

` Schedule in-clinic informational sessions and webinars for clients.

` Announce special introductory offers or discounts for the treatments.

` Set specific goals and timelines.

Unpack Product Launch Kit ` Review device assets, customisable social media assets, email campaigns, videos, before and after images, product information, forms, brochures, posters, banners, website copies, and SEO keywords.

Internal Training ` Access MyCutera.com for training videos, webinars, and continued education. ` Conduct staff training on the device using provided materials.

Email Campaign Launch ` Send introductory email to existing clients about AviClear.

Social Media Teasers ` Post initial teasers about the device on social media using customisable assets.

` Use posters and brochures to educate walk-in clients.

Content Creation ` Create blog posts and educational content on the benefits of the device.

Feedback Collection ` Gather initial feedback from staff and early adopters.

60-Day Plan Week 5

Week 6

Week 7

Week 8

Advanced Social Media Campaigns

Community Engagement

Client Testimonials

Analyse and Adjust

` Launch targeted social media ads using customisable assets.

` Host a IG live Q&A session or webinar with an internal experience staff to answer client questions.

` Collect and share client testimonials and success stories.

` Review the performance of social media and email campaigns.

Local Advertising

` Schedule additional staff training sessions using MyCutera.com resources.

` Share patient testimonials and before and after photos.

Email Follow-Ups ` Send follow-up emails with success stories and additional information.

` Utilise banners and posters in and around the clinic to attract local interest.

Continuous Training

` Adjust strategies based on feedback and engagement metrics.

90-Day Plan Week 9

Week 10

Week 11

Week 12

Comprehensive Review

Expand Reach

Customer Appreciation

Feedback Loop

` Evaluate the success of the initial launch phase.

` Extend marketing efforts to new platforms and networks.

` Continuously collect feedback from clients and staff.

` Identify areas for improvement and plan for adjustments

` Collaborate with local influencers or skincare experts for wider reach.

` Host an event, or offer special promotions for loyal clients who have tried the device.

Optimise Social Media Campaigns ` Optimise social media ads using customisable assets. ` Update patient testimonials and before and after photos

Long-Term Strategy ` Develop a long-term marketing strategy based on the initial 90-day results

` Use insights to refine marketing strategies and improve client satisfaction

Loyalty Program Offering Our loyalty program rewards your practice for consistent purchases and engagement with exclusive discounts, offers, and early access to new products and events. It’s our way of saying thank you for your continued partnership.

Cutera Consumable Purchase Level

Rewards for consistent purchases

Exclusive discounts and offers

Early access to new products and events

BRONZE

SILVER

GOLD

PLATINUM

$2,250 - $6,000

$6,501 - $13,000

$13,001 - $16,000

$16,001+

1 Tickets

2 Tickets

3 Tickets

Up to $3,000 Value

Up to $4,000 Value

Up to $5,000 Value

1 Patient (worth of cycles)

2 Patients (worth of cycles)

3 Patients (worth of cycles)

Access to MyCutera Portal VIP Event Support Elevated Ranking

All-encompassing program simplifies the customer experience:

` AviClear, truSculpt, truFlex ` Quarterly benefits redemption

Advanced Education Tickets

` New quarterly marketing programs

Marketing Support Package

` Cutera educational events

Cycle Boost (AviClear, truSculpt, truFlex)

Up to $1,000 Value

PLATINUM PACKAGES Maximize your brand’s impact with our Platinum Package.

It includes extensive social media marketing, high-quality video productions, and business consultations, offering top-tier support to elevate your practice.

élevé studio

Dreamtown

Available in Australia & New Zealand

Available in Australia & New Zealand

 Social Media Takeover  Search Engine Optimisation Package  In Clinic Photo & Video Package (Aus wide excluding NZ)  Advertising Package (Social ads or Google ads)

 360 Degree Brand Touchpoints Bespoke Design Package - 25 hours  8 Week Social Momentum Package  SEO Kickstarter Package

Package details & Contract

Package details & Contract

Ground 9 Productions

Specialist Consulting

Available in NSW only

Available in Australia only

 Ground 9 Productions Platinum Package

 Business Review & Reset Program

– Up to 10 professional videos for social media – 10 high resolution stills – 6 hours onsite

Package details & Contract

Package details & Contract

VALUE PER PACKAGE

$5,000

PLATINUM PACKAGES Maximize your brand’s impact with our Platinum Package.

It includes extensive social media marketing, high-quality video productions, and business consultations, offering top-tier support to elevate your practice.

Social Aesthetic Co

Missinglink

Available in VIC only

Available in Australia & New Zealand

 Reel Creation Package

 Social Ads Package

Package details & Contract

Package details & Contract

TwoSix

Lensman Video

Available in QLD only

Available in VIC only

 TwoSix Platinum Package

 Lensman Video Platinum Package

– 5 x individual treatment/staff videos – 30 edited photos for website/socials – 1 x overall brand story – All raw files included

– < 120 seconds of finished video content – < 4 hours filming – < 12 hours editing

Package details & Contract Package details & Contract

VALUE PER PACKAGE

$5,000

GOLD PACKAGES Boost your brand with the Gold Package. This includes robust social media marketing, professional video productions, and expert consultations, designed to enhance your practice’s visibility and client engagement.

élevé studio

Dreamtown

Available in Australia & New Zealand

Available in Australia & New Zealand

 Social Media Takeover  Search Engine Optimisation Package  In Clinic Photo & Video Package (Aus wide excluding NZ)  Premium Table Magazine | A5 Flyer | Pre & Post Care DL

 Device Design Package  Brand Elevation Package  6 Week Social Momentum Package  Results Showcase Magazine  Brand Touchpoints Bespoke Design Package - 15 hours

Package details & Contract

Package details & Contract

Ground 9 Productions

Specialist Consulting

Available in NSW only

Available in Australia only

 Ground 9 Productions Gold Package

 The Doctor Diaries Podcast – invitation to be a guest  Strategic Business Mindset – Leadership Strategies for Growth

– Up to 6 professional videos for social media – 5 high resolution stills – 4 hours onsite

Package details & Contract

Package details & Contract

VALUE PER PACKAGE

$4,000

GOLD PACKAGES Boost your brand with the Gold Package. This includes robust social media marketing, professional video productions, and expert consultations, designed to enhance your practice’s visibility and client engagement.

TwoSix

Lensman Video

Available in QLD only

Available in VIC only

 TwoSix Gold Package

 Lensman Video Gold Package

– 8 x individual treatment/staff videos – 30 edited photos for website/socials

Package details & Contract

– < 90 seconds of finished video content – < 4 hours filming – < 4 hours editing

Package details & Contract

VALUE PER PACKAGE

$4,000

SILVER PACKAGES Grow your practice with the Silver Package. Enjoy targeted social media marketing, engaging video productions, and valuable consultations, perfect for expanding your reach and client engagement.

élevé studio

Dreamtown

Available in Australia & New Zealand

Available in Australia & New Zealand

 Social Media Takeover  Search Engine Optimisation Package  In Clinic Photo & Video Package (Aus wide excluding NZ)  Email Marketing Campaign

 Social Media Kit Package  Device Email Campaign Package  4 Week Social Momentum Package  Brand Touchpoints Bespoke Design Package - 10 hours  Website Review & Design Updates Package

Package details & Contract Package details & Contract

Ground 9 Productions

Specialist Consulting

Available in NSW only

Available in Australia only

 Ground 9 Productions Silver Package

 The First-Class Customer Services & Experiences Program

– Up to 4 professional videos for social media – 3 High resolution stills – 2 hours onsite

Package details & Contract

Package details & Contract

VALUE PER PACKAGE

$3,000

SILVER PACKAGES Grow your practice with the Silver Package. Enjoy targeted social media marketing, engaging video productions, and valuable consultations, perfect for expanding your reach and client engagement.

TwoSix

Lensman Video

Available in QLD only

Available in VIC only

 TwoSix Silver Package

 Lensman Video Silver Package

– 4 x individual treatment/staff videos – 30 edited photos for website/socials

Package details & Contract

– 60 seconds of finished video content – < 4 hours filming – < 2 hours editing

Package details & Contract

VALUE PER PACKAGE

$3,000

BRONZE PACKAGES Get started with our Bronze Package. This entry-level support includes basic social media marketing, essential video productions, and key consultations, ideal for new practices or those on a budget.

élevé studio

Dreamtown

Available in Australia & New Zealand

Available in Australia & New Zealand

 Social Media Booster  Email Marketing Blast  Before & After Pose Kit  Treatment Launch Website Page

 Brand Touchpoints Review & Opportunity Session  Launch Event Set  Bespoke Social Media Set  Instagram Reels Set

Package details & Contract

Package details & Contract

Ground 9 Productions

Specialist Consulting

Available in NSW only

Available in Australia only

 Up to 4 micro videos (10 seconds in length)

 The Business Coaching – Identifying your growth opportunities program

Package details & Contract

Package details & Contract

VALUE PER PACKAGE

$1,000

BRONZE PACKAGES Get started with our Bronze Package. This entry-level support includes basic social media marketing, essential video productions, and key consultations, ideal for new practices or those on a budget.

TwoSix

Lensman Video

Available in QLD only

Available in VIC only

 30 edited photos for website/socials

 Lensman Video Bronze Package

Package details & Contract

– up to 60 seconds of finished video content per client (piece-to-camera style) – minimum half day filming (4) or full day (5+) – < 1 hour editing per

Package details & Contract

VALUE PER PACKAGE

$1,000

Success Stories Real-world testimonials and case studies showcase the positive impact of the Cutera technologies on various practices. Hear from current customers about their success stories and see the transformative results.

Proven results and customer satisfaction

BEFORE

AFTER

AFTER

3 Months After Final Treatment Session

6 Months After Final Treatment Session

AFTER

AFTER

3 Months After Final Treatment Session

6 Months After Final Treatment Session

BEFORE

AFTER

AFTER

3 Months After Final Treatment Session

6 Months After Final Treatment Session

AFTER

AFTER

3 Months After Final Treatment Session

6 Months After Final Treatment Session

Compelling evidence of success

Video testimonials (if available)

BEFORE

BEFORE

Success Stories

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

Success Patient Stories

Imran’s Story: Turning to AviClear for a Drug-Free Acne Solution

Maddie’s Journey: Finding Hope with AviClear

Success Patient Stories

Jason’s Story: My Body Contouring Journey

Stacey’s Story: My Body Contouring Journey

Testimonials from leading dermatologists “We’ve waited over 30 years for a non-pharmacological solution for moderate to severe acne, and AviClear delivers just that. It provides long-term results without the side effects of traditional medications, making it a groundbreaking option for our patients. This treatment reduces sebaceous gland activity and acne effectively, offering a much-improved patient experience.”

Dr. Shobhan Manoharan Medical and Laser Dermatologist, Brisbane Skin

“AviClear promises to deliver outstanding results without the need for medications or complex routines. It offers a bright future for acne treatment, fulfilling our hopes for effective, non-invasive solutions. With AviClear, patients can see significant improvements, even with just one session.”

Dr. Andrew Freeman Dermatologist, The Skin Centre, Gold Coast

“AviClear is the first breakthrough in acne remission since 1985 in Australia, offering a non-medicinal option that avoids common adverse reactions. With just three half-hour treatments spaced a month apart, AviClear provides an effective alternative for difficult, scarring, or psychologically distressing acne. It sits well alongside other treatments, offering patients the chance to manage acne without ongoing medication.”

Professor Greg Goodman AM Dermatologist, The Dermatology Institute of Victoria

“I’m excited to announce that Southern Dermatology is the first clinic in Victoria to offer AviClear, a game-changing, drug-free solution for acne. This innovative treatment provides an effective alternative for managing acne, enhancing our ability to deliver exceptional patient care.”

Dr. Ryan De Cruz Dermatologist, Southern Dermatology, Melbourne

Testimonials from leading doctors “We can give patients the results they want by targeting individual muscle groups and use handpieces to get rid of fat in very specific areas, no matter where they may be on the body” Dr Ashish Bhatia Dermatologist

“All Saints loves Cutera’s excel V+: reliable, science-backed & versatile. Treats vascular & pigmentary concerns, all skin types. One device, many solutions - from facials to deeper conditions. Green Genesis speeds results with no downtime. It’s a game-changer!”

Dr Joseph Hkeik All Saint Clinic + Le Petit Saint Sydney

“I’ve got a number of clients that had chronic back pain that we’ve strengthened their core with truFlex and we’ve seen a significant improvement in their levels of pain and function.”

Dr Sean Arendse Flawless Rejuvenation Skin Clinics

“It really makes a huge difference, because you can treat a patient in one to two treatments with minimal downtime, versus four or five treatments with alternate devices... Having a machine that reduces redness, blood vessels, flushing and blushing, the ExcelV+ does it all.”

Dr. Ryan De Cruz Dermatologist, Southern Dermatology, Melbourne

Let’s Get Started Thank you for your time. Contact us today to schedule a follow-up meeting and discover how Cutera can transform your practice today.

For further information please give us a call on 1800 CUTERA (288 372) or use our customer support form online.

Contact Us