Empowering Your Practice with Cutera Support
Comprehensive resources designed to empower your practice, enhance patient satisfaction, and drive for your clinic or practice.
Introduction
At Cutera, we are passionately committed to empowering your practice with unparalleled resources and unwavering support. Our dedication extends far beyond delivering exceptional products; we provide a comprehensive suite of tools and programs designed to unlock the full potential of Cutera devices in your practice. From educational webinars and dynamic PR campaigns to personalised training and community-building initiatives, we offer everything you need to elevate your clinic, enhance patient satisfaction, and achieve outstanding results. Join us on a journey to discover how Cutera can help your practice thrive and succeed.
Unrivalled Support from Your Dedicated Cutera Business Development Manager
On behalf of the Cutera team, we are excited to provide you with unparalleled support as you embark on your Cutera journey.
This support includes:
Device-specific materials
Editable social media launch assets
90-day marketing plan
Social media resources
Launch email campaign templates
Website content and SEO keywords
Before and after image libraries
Product information, educational materials, and consent forms
Additional marketing assets
Dedicated Business Development Manager
You will be assigned a dedicated Business Development Manager, either Lucy Lobodin or Jackson Cheep, to work closely with you. They will assist you in:
Effectively utilising the provided assets
Maximising the success of your launch
Developing tailored strategies to grow your practice
Both Lucy and Jackson are committed to ensuring you have all the tools and knowledge necessary to make the most of your Cutera devices. We are here to support you every step of the way.
Let’s make this journey a successful one together!
Knowledge Is Power Webinar Series
Our “Knowledge is Power” webinar series offers in-depth educational sessions on the latest trends, techniques, and best practices in dermatology and aesthetic treatments. Hosted by industry experts, these webinars provide valuable insights and interactive Q&A opportunities.
Regular educational webinars
Topics include advanced techniques, industry trends, and practical applications
Interactive Q&A sessions with experts
Access to recorded sessions for on-demand learning
Billboard Advertising
Our strategic billboard placements in high-traffic locations are designed to increase brand visibility and attract new clients to your practice.
These eye-catching ads highlight the benefits of Cutera devices and direct potential clients to your practice.
High-traffic locations
Eye-catching, impactful designs
Reach potential clients nation-wide
TV Features
Our TV features campaigns are crafted to promote the Cutera devices and all the benefits to a broad audience. By securing prime time slots and creating engaging content, we ensure that your practice gains maximum exposure and attracts more clients.
Prime time exposure
Engaging, informative content
Wide audience reach
Print and Digital Publications
We provide high-quality print and digital materials, including brochures, flyers, and digital ads, to support your marketing efforts. These materials are customized to reflect your practice’s branding and highlight the benefits of Cutera devices.
Professional brochures and flyers
Customized digital ads
High-quality designs
Cutera Academy is designed to elevate practices by helping optimise outcomes through advanced training and tools for clinical, marketing and practice development. It transcends mere device and technique training; rather, it’s a comprehensive program focused on elevating every aspect of your practice, ensuring both your success and the satisfaction of your patients.
During our exclusive two-day course, you’ll gain invaluable skills and strategies tailored to maximise the potential of your Cutera device system.
By participating in Cutera Academy, you’ll depart with
An actionable plan ready for immediate execution
Exclusive access to ongoing Academy resources and support
Tailored, ready-to-post content from our Social Media Lab
Scrubs and treatment tools
Membership in the esteemed Cutera Academy Network
13:25 –
Find a Provider
The Find a Provider portal allows the general public to easily locate a provider near them by visiting cutera.com.au or Cutera-device-specific URL. With a combined 20k+ visitors per month, these websites offer an efficient way to connect with certified AviClear practitioners, featuring elevated rankings and direct appointment requests to primary contacts.
Quickly locate nearby providers.
Connect with certified and trusted professionals.
Benefit from platforms with over 20k+ monthly visitors. Conveniently request appointments with primary contacts.
Ambassador Program
Our ambassador program partners with industry leaders to enhance the credibility and visibility of Cutera devices. Ambassadors participate in exclusive promotions and events, providing your practice with additional marketing leverage and recognition.
Partnerships with industry leaders
Exclusive promotions and events
Increased brand credibility
Ambassador Portal
Access the Ambassador Portal for a comprehensive suite of customer resources, including social media assets, website photos, FAQs, email templates, practice marketing tools, RGA sets, videos, and before and after images. This portal equips you with everything needed to effectively market the Cutera devices and enhance your practice.
Comprehensive Marketing Tools
Engaging Visual Content
Streamlined Client Communication
Product Launch Kit
Our comprehensive product launch kit includes everything you need to successfully introduce AviClear to your practice. From marketing materials to promotional items, we provide the tools to ensure a smooth and effective launch.
Step-by-step launch guide Comprehensive marketing materials Promotional items and tools
All Product Launch Kits
Dedicated local training team
Our experts are available to provide personalised, in-depth training tailored to your practice’s needs. This includes hands-on sessions, detailed demonstrations, and continuous education to ensure you and your team are fully equipped to deliver exceptional results with the Cutera devices. Our goal is to empower your practice with the knowledge and confidence to maximise the potential of this revolutionary acne treatment, ensuring the highest standards of patient care and satisfaction.
Tailored handson sessions and detailed demonstrations.
Continuous education to keep your team at the forefront.
Meet the Cutera ANZ Team
BDMs
Trainers
90-Day Marketing Plan
Our 90-day marketing plan is designed to ensure a successful launch of your Cutera device. This comprehensive plan includes strategic steps for the first three months, providing you with detailed guidance on social media campaigns, email marketing, client education, promotional offers, and continuous training. Follow this plan to maximise your visibility, attract new clients, and drive business growth.
Plan (Week 1 to 4)
Week 1 Week 2 Week 3 Week 4
Kickoff Meeting with BDM
Introduction to resources and tools.
Set specific goals and timelines.
Unpack Product Launch Kit
Review device assets, customisable social media assets, email campaigns, videos, before and after images, product information, forms, brochures, posters, banners, website copies, and SEO keywords.
Internal Training
Access MyCutera.com for training videos, webinars, and continued education.
Conduct staff training on the device using provided materials.
Website Update
Add device product information, website copies, SEO keywords, and before and after images.
Email Campaign Launch
Send introductory email to existing clients about AviClear.
Social Media Teasers
Post initial teasers about the device on social media using customisable assets.
Client Education
Schedule in-clinic informational sessions and webinars for clients.
Use posters and brochures to educate walk-in clients.
Content Creation
Create blog posts and educational content on the benefits of the device.
Promotional Offers
Announce special introductory offers or discounts for the treatments.
Feedback Collection
Gather initial feedback from staff and early adopters.
60-Day Plan
Week 5 Week 6 Week 7 Week 8
Advanced Social Media Campaigns
Launch targeted social media ads using customisable assets.
Share patient testimonials and before and after photos.
Email Follow-Ups
Send follow-up emails with success stories and additional information.
Community Engagement
Host a IG live Q&A session or webinar with an internal experience staff to answer client questions.
Local Advertising
Utilise banners and posters in and around the clinic to attract local interest.
Client Testimonials
Collect and share client testimonials and success stories.
Continuous Training
Schedule additional staff training sessions using MyCutera.com resources.
Analyse and Adjust
Review the performance of social media and email campaigns.
Adjust strategies based on feedback and engagement metrics.
90-Day Plan
Week 9 Week 10 Week 11 Week 12
Comprehensive Review
Evaluate the success of the initial launch phase.
Identify areas for improvement and plan for adjustments
Expand Reach
Extend marketing efforts to new platforms and networks.
Collaborate with local influencers or skincare experts for wider reach.
Optimise Social Media Campaigns
Optimise social media ads using customisable assets.
Update patient testimonials and before and after photos
Customer Appreciation
Host an event, or offer special promotions for loyal clients who have tried the device.
Long-Term Strategy
Develop a long-term marketing strategy based on the initial 90-day results
Feedback Loop
Continuously collect feedback from clients and staff.
Use insights to refine marketing strategies and improve client satisfaction
Loyalty Program Offering
Our loyalty program rewards your practice for consistent purchases and engagement with exclusive discounts, offers, and early access to new products and events. It’s our way of saying thank you for your continued partnership.
GOLD PACKAGES
Boost your brand with the Gold Package. This includes robust social media marketing, professional video productions, and expert consultations, designed to enhance your practice’s visibility and client engagement.
PER PACKAGE $4,000
SILVER PACKAGES
Grow your practice with the Silver Package. Enjoy targeted social media marketing, engaging video productions, and valuable consultations, perfect for expanding your reach and client engagement.
TwoSix Silver Package
4 x individual treatment/staff videos
30 edited photos for website/socials
Lensman Video Silver Package
60 seconds of finished video content
< 4 hours filming
< 2 hours editing
& Contract
VALUE PER PACKAGE $3,000
Available in Australia & New Zealand
Social Media Booster Email Marketing Blast
Before & After Pose Kit
Treatment Launch Website Page Brand Touchpoints Review & Opportunity Session Launch Event Set Bespoke Social Media Set Instagram Reels Set
Package details & Contract
Package details & Contract
Ground 9 Productions
Available in NSW only
Available in Australia only Specialist Consulting
Up to 4 micro videos (10 seconds in length)
The Business Coaching – Identifying your growth opportunities program
Package details & Contract
Package details & Contract
VALUE PER PACKAGE $1,000
BRONZE PACKAGES
Get started with our Bronze Package. This entry-level support includes basic social media marketing, essential video productions, and key consultations, ideal for new practices or those on a budget.
30 edited photos for website/socials
Lensman Video Bronze Package
– up to 60 seconds of finished video content per client (piece-to-camera style)
– minimum half day filming (4) or full day (5+)
details & Contract
– < 1 hour editing per
details & Contract
VALUE PER PACKAGE $1,000
Success Stories
Real-world testimonials and case studies showcase the positive impact of the Cutera technologies on various practices. Hear from current customers about their success stories and see the transformative results.
Proven results and customer satisfaction
Compelling evidence of success
Video testimonials (if available)
Success Stories
Success Patient Stories
Imran’s Story: Turning to AviClear for a Drug-Free Acne Solution
Success Patient Stories
Jason’s Story: My Body Contouring Journey
Testimonials from leading dermatologists
“We’ve waited over 30 years for a non-pharmacological solution for moderate to severe acne, and AviClear delivers just that. It provides long-term results without the side effects of traditional medications, making it a groundbreaking option for our patients. This treatment reduces sebaceous gland activity and acne effectively, offering a much-improved patient experience.”
Dr. Shobhan Manoharan
Medical and Laser Dermatologist, Brisbane Skin
“AviClear is the first breakthrough in acne remission since 1985 in Australia, offering a non-medicinal option that avoids common adverse reactions. With just three half-hour treatments spaced a month apart, AviClear provides an effective alternative for difficult, scarring, or psychologically distressing acne. It sits well alongside other treatments, offering patients the chance to manage acne without ongoing medication.”
Professor Greg Goodman AM
Dermatologist, The Dermatology Institute of Victoria
“AviClear promises to deliver outstanding results without the need for medications or complex routines. It offers a bright future for acne treatment, fulfilling our hopes for effective, non-invasive solutions. With AviClear, patients can see significant improvements, even with just one session.”
Dr. Andrew Freeman
Dermatologist, The Skin Centre, Gold Coast
“I’m excited to announce that Southern Dermatology is the first clinic in Victoria to offer AviClear, a game-changing, drug-free solution for acne. This innovative treatment provides an effective alternative for managing acne, enhancing our ability to deliver exceptional patient care.”
Dr. Ryan De Cruz
Dermatologist, Southern Dermatology, Melbourne
Testimonials from leading doctors
“We can give patients the results they want by targeting individual muscle groups and use handpieces to get rid of fat in very specific areas, no matter where they may be on the body”
Dr Ashish Bhatia
Dermatologist
“All Saints loves Cutera’s excel V+: reliable, science-backed & versatile. Treats vascular & pigmentary concerns, all skin types. One device, many solutions - from facials to deeper conditions. Green Genesis speeds results with no downtime. It’s a game-changer!”
Dr Joseph Hkeik
All Saint Clinic + Le Petit Saint Sydney
“I’ve got a number of clients that had chronic back pain that we’ve strengthened their core with truFlex and we’ve seen a significant improvement in their levels of pain and function.”
Dr Sean Arendse Flawless Rejuvenation Skin Clinics
“It really makes a huge difference, because you can treat a patient in one to two treatments with minimal downtime, versus four or five treatments with alternate devices... Having a machine that reduces redness, blood vessels, flushing and blushing, the ExcelV+ does it all.”
Dr. Ryan De Cruz Dermatologist, Southern Dermatology, Melbourne
Let’s Get Started
Thank you for your time. Contact us today to schedule a follow-up meeting and discover how Cutera can transform your practice today. For further information please give us a call on 1800 CUTERA (288 372) or use our customer support form online. Contact Us
