One Stop Solution to Create a Buzz or Viral Content Marketing -SoftProdigy

All You Should Know About Viral Marketing Submitted by:

Viral marketing Concept •

Viral marketing can be called as viral advertising/word-ofmouth/creating a buzz/network marketing.

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Definition: Marketing techniques that use pre-existing social networks and other technologies to, 1. Increases brand awareness 2. Achieve other marketing objectives such as product sales through self-replicating viral processes, analogous to the spread of viruses or computer viruses.

History of Viral marketing • peaked popularity in the 1990s.

• later popularized by Jeffrey Rayport in the 1996 Fast Company article "The Virus of Marketing.“ • first to write about viral marketing on the Internet was the media critic Doug Rushkoff

Images for Viral Marketing Viral advertising

Network marketing

Word-of-mouth

Creating a buzz

Methods Of Viral Marketing • Customer participation and polling services • Internet search engines and blogs • Mobile smartphone integration • Search engine optimization (SEO) • Social media optimization (SMO) • Television and radio

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Customer participation and polling services: -Customer feedback - Question and Answer websites

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Internet search engines and blogs: -Can use search engines and blogging websites.

-Ex. Google and Blogspot.com

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Mobile smartphone integration: -Applications with ads.

-Applications with links.

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Search engine optimization (SEO): - process of affecting the visibility of a website or a web page in a search engine's natural or un-paid search results.

- more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

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Social media optimization (SMO): - use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.

- social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites,

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Television and radio: -Ads on TV and Radio.

-various channels and FM stations.

Viral Marketing Ideas and Strategies 1. Organize a referral contest:

-An old-schooled viral marketing idea, yet extremely

effective.

-It means encourage people to work extra hard to promote for you.

2. Provide free ‘viral’ online services: -Google being a search engine, Google has really created tons of useful applications, such as Google Map, Google Doc, Google Analytics, Google Mail, etc that we can use free.

3. Target-based referral program:

-We set a minimum target for our referrals to hit.

-In specific ,when our members reach 20 referrals.

4. Bait post: - Idea of a bait post is to turn your blog post into an online resource that other people will link to.

-Q&A type of sites such as Ask Yahoo!

5. ‘Sure-win’ referral program: - Email sent out to promote business.

- Getting paid for it by the client.

6. Video marketing: -Publish videos on Youtube ,those videos can bring you traffic for years.

-Chances are they will visit your website.

7. Leverage on social networking: -Viral marketing through social networking.

-Facebook ,Gmail , LinkedIn etc.

Conclusion Viral marketing campaigns can be unpredictable, but with proper planning can experience rapid exponential growth to reach large audience in a short space of time at a reasonable cost.

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