What is the difference between inbound and outbound marketing?

Inbound marketing vs outbound marketing

Curious knowledge

What is the difference between inbound and outbound marketing?

What is inbound and outbound marketing: Both of these are marketing methods. In inbound marketing, the consumer comes to us with his needs and we fulfil his need. In contrast, in outbound marketing, we go to the prospective customer, to sell our product.

If you want to do marketing then these are the only two ways to do marketing. Whatever you type, online or offline, you will have to go through both these methods of marketing. Today we will tell you what is inbound and outbound marketing, what the difference between the two is, and which marketing is the best.

What is inbound and outbound marketing-

Curious knowledge

Page 1

Inbound marketing vs outbound marketing

Curious knowledge

If you are to be told in simple words what are the differences between these two, inbound marketing is a new and strategic way of doing marketing, which is mostly done through online medium. And outbound marketing is a very old way of marketing which has been going on for many years, this marketing is also called traditional marketing.

What is inbound marketing?

Inbound marketing that works with new methods, new strategies. The biggest feature of this marketing is that in this marketing, we do not go to the people with our product, people come to us for their needs. and fulfil their needs. example – Suppose you want to buy a product, then what will you do, you will research about it before buying the product, suppose you went to Google to research, that product was a phone, you searched best phone and Many results were shown. so those results SEO It was the efforts of the people who did inbound marketing from the website shows. So who was needed, what was your need? If you had to buy a phone, that's what inbound marketing is all about.

Inbound Marketing is mostly done through online medium, so it is called digital marketing Also called And the marketing stats in this marketing have always been better.

Examples of inbound marketing –  search engine optimization (SEO)  you tube  podcasting  webinar  optimize social media marketing  optimize e-mail marketing  content creation

Benefits of inbound marketing –  Easy to reach- Through this marketing we can reach people very easily.  Exact targeting – Through this marketing we can do exact targeting.

Curious knowledge

Page 2

Inbound marketing vs outbound marketing

Curious knowledge

 Cost-effective – This marketing is very cost effective,  24/7 promotion- Through this marketing, we can do marketing at any time.  Better ROI – There has always been a better ROI (retern on investment) in this.

What is outbound marketing – outbound marketing In this marketing, the vendor goes to the prospective customer with the product. That he will buy our product. The target audience in this marketing is not that accurate, it is a potential audience. In which the chances of conversion are less.

This marketing is a traditional marketing, which is mostly offline. And the Return on Investment ( ROI ) in this marketing is very less. That's why this marketing is slowly ending.

Read this also – What is Affiliate marketing, how much money can be earned from it?

It is not that this marketing is ending completely, there are one or two methods of this marketing whose use is decreasing nowadays, one of them is door to door marketing.

Examples of outbound marketing – 

TV ADS



door to door



billboards



magazines



display ads



telemarketing



cold call



spamming email

Disadvantages of Outbound Marketing

There is a problem in spreading brand awareness through this marketing.



This marketing is not cost-effective.



We cannot do exact targeting through this marketing.



Lead generation is not possible through this marketing.

Curious knowledge

Page 3

Inbound marketing vs outbound marketing

Curious knowledge

Thanks for reading  Article link – click now Related post –  What is content marketing: Definition + Examples?  What is the difference between Email and Gmail?

Curious knowledge

Page 4