Table of contents
SA M
PL
E
How to use this book iv Introduction vi Section 1: Understanding business activity 1 2 1: Business activity 2: Classification of business 5 8 3: Enterprise, business growth and size 4: Types of business organisation 14 5: Business objectives and stakeholder objectives 20 Section 2: People in business 25 6: Motivating workers 26 32 7: Organisation and management 39 8: Recruitment, selection and training of workers 9: Internal and external communication 45 Section 3: Marketing 51 10: Marketing, competition and the customer 52 57 11: Market research 12: Marketing mix: product and price 64 13: Marketing mix: place and promotion 70 14: Marketing strategy 77 81 Section 4: Operations management 15: Production of goods and services 82 16: Costs, scales of production and break even analysis 87 17: Achieving quality production 93 18: Location decisions 96 101 Section 5: Financial information and decisions 19: Business finance: needs and sources 102 20: Cash flow forecasting and working capital 108 21: Income statements 112 22: Balance sheets 116 23: Analysis of accounts 120 127 Section 6: External influences on business activity 24: Government economic policies and objectives 128 25: Environmental and ethical issues 132 26: Business and the international economy 137 Answers to progress check and examination-style questions Sample case studies
141 151
Index 161
Original material Š Cambridge University Press 2017
iii