Contents Preface
v
Unit 1: The travel and tourism industry
1
Introduction
1
Structure of the international travel and tourism industry
2
The economic, environmental and socio-cultural impact of travel and tourism
18
Role of national governments in forming tourism policy and promotion
35
The pattern of demand for international travel and tourism
40
Destination Investigation – Group/Project Work
44
Promoting visits to the destination’s attractions
46
How your knowledge and understanding of the Unit 1 content is likely to be assessed 47
Unit 2: Features of worldwide destinations
49
Introduction
49
The main global features
51
Different time zones and climates
56
Investigate travel and tourism destinations
63
The features which attract tourists to a particular destination
70
How your knowledge and understanding of the Unit 2 content is likely to be assessed 94
IGCSE_T&T_FM_pi-vi.indd iii
Unit 3: Customer care and working procedures
97
Introduction
97
Deal with customers and colleagues
100
Identify the essential personal skills required when working in the travel and tourism industry
111
Follow basic procedures when handling customer enquiries, reservations and payments
116
Use reference sources to obtain information
118
Explore the presentation and promotion of tourist facilities
123
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