Turkey Slicing 3.0: A Content Repurposing Banquet | LinkedIn Marketing Solutions
6/23/21, 9:03 AM
Turkey Slicing: A Content Marketing Thanksgiving Tradition Editor's Note: This encore post on content marketing and turkey slicing has become its own LinkedIn Marketing Thanksgiving tradition. Enjoy this bit of Internet archaeology. It may be time for America to rethink our approach to Thanksgiving. Now, I’m not talking about the part where we show gratitude and reflect on the good things we have in life. And I’m certainly not talking about the falling asleep in front of football part. Those are fine traditions. It’s the food. We gorge on turkey until we can barely stand to look at it, let alone contemplate eating another bite. Yet the fridge always ends up stuffed with turkey (no pun intended). By the end of the week, it takes some seriously creative repurposing to make it palatable. Like, for example, these leftover Thanksgiving Paninis. Then again, maybe the endless turkey remixing is a good thing. Especially for marketers. It serves to remind us that there is always extra value in our existing content. That putting a little extra effort into content we already have is less work than creating something brand new. One of the smartest marketers I know, Rebecca Lieb, was the first to equate the Thanksgiving feast to the process of creating Big Rock content. “I use a Thanksgiving analogy,” she said. “You cook up this giant bird to serve up on one glorious occasion and then proceed to slice and dice this thing for weeks on end. If you are like most families you are going to be repurposing this bird as leftovers for quite some time, creating everything from sandwiches, to soups, and more. Your content marketing strategy can be https://business.linkedin.com/marketing-solutions/blog/best-practices-…tent-marketing/2017/turkey-slicing-3-0--a-content-repurposing-banquet
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